Properati demo day nxtp silicon valley sep 13

Properati
ProperatiProperati
@NXTPLabs Demo Day – Mountain View – September 2013!
www.properati.com / gabriel@properati.com!
Real Estate Market Place in Latin America!
@GabrielGruber!
Co-Founder & CEO!
“Taking a model that
was optimized for the
analog world and
porting it to the
internet is almost
always suboptimal”
1) Traditional real estate sites UX:
Offline => Online
> Not the best user experience
Simple & Clean
only content + relevant data
Mobile Version
2) Business Model
Traditional real estate sites: CPM L
Choose your plan:
Super Gold-Platinum ☆ ☆ ☆ ☆ ☆ ☆
Gold-Platinum ☆ ☆ ☆ ☆ ☆
Platinum ☆ ☆ ☆ ☆
Gold ☆ ☆ ☆
Silver ☆ ☆
Bronze ☆
Normal :|
> Not the best ROI for the realtor
Performance based business model:
CPA / Leads
Users find relevant content
Realtor pays for potential customers
Aligned incentives!
> Properati.com = CPA J
Team
Lorenzo Raggio
COO - tech, real estate, economist
Gabriel Gruber
CEO - tech, economist
archipielago investment group
+
Martin Sarsale
CTO - tech, hacker
30 countries, 8 langs, 12MM visits /month
Properati demo day nxtp silicon valley sep 13
Properati demo day nxtp silicon valley sep 13
Properati demo day nxtp silicon valley sep 13
@NXTPLabs Demo Day – Mountain View – September 2013!
www.properati.com / gabriel@properati.com!
Real Estate Market Place in Latin America!
@GabrielGruber!
Co-Founder & CEO!
1 of 12

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Properati demo day nxtp silicon valley sep 13

  • 1. @NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!
  • 2. “Taking a model that was optimized for the analog world and porting it to the internet is almost always suboptimal”
  • 3. 1) Traditional real estate sites UX: Offline => Online > Not the best user experience
  • 4. Simple & Clean only content + relevant data
  • 6. 2) Business Model Traditional real estate sites: CPM L Choose your plan: Super Gold-Platinum ☆ ☆ ☆ ☆ ☆ ☆ Gold-Platinum ☆ ☆ ☆ ☆ ☆ Platinum ☆ ☆ ☆ ☆ Gold ☆ ☆ ☆ Silver ☆ ☆ Bronze ☆ Normal :| > Not the best ROI for the realtor
  • 7. Performance based business model: CPA / Leads Users find relevant content Realtor pays for potential customers Aligned incentives! > Properati.com = CPA J
  • 8. Team Lorenzo Raggio COO - tech, real estate, economist Gabriel Gruber CEO - tech, economist archipielago investment group + Martin Sarsale CTO - tech, hacker 30 countries, 8 langs, 12MM visits /month
  • 12. @NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!