This document provides a summary of Dilip Soman's education and academic positions. It lists his Ph.D from the University of Chicago Graduate School of Business in Marketing and Behavioral Sciences. It also outlines his various academic positions, including current Professor roles at the Rotman School of Management at the University of Toronto. Finally, it provides an overview of his publications which include numerous journal articles and book chapters in the areas of consumer psychology and marketing.
A usability evaluation framework for b2 c e commerce websitesAlexander Decker
This document presents a framework for evaluating the usability of B2C e-commerce websites. It involves user testing methods like usability testing and interviews to identify usability problems in areas like navigation, design, purchasing processes, and customer service. The framework specifies goals for the evaluation, determines which website aspects to evaluate, and identifies target users. It then describes collecting data through user testing and analyzing the results to identify usability problems and suggest improvements.
This document provides a summary of Dilip Soman's education and academic positions. It lists his Ph.D from the University of Chicago Graduate School of Business in Marketing and Behavioral Sciences. It also outlines his various academic positions, including current Professor roles at the Rotman School of Management at the University of Toronto. Finally, it provides an overview of his publications which include numerous journal articles and book chapters in the areas of consumer psychology and marketing.
This document provides a summary of Dilip Soman's education and academic positions. It includes his Ph.D from the University of Chicago Graduate School of Business in 1997, as well as his positions as a professor of marketing at various institutions including the Rotman School of Management at the University of Toronto from 2003 to present. It also lists his publications which include over 30 journal articles and book chapters on topics related to consumer psychology and decision making.
1) The document discusses factors that influence consumers' shopping behaviors and purchase decisions for different types of products.
2) It conducted a survey of 1000 Malaysian consumers to examine relationships between product attributes, demographics, social influence, and repurchase intentions.
3) The results supported that purchase involvement and influential factors vary between high and low involvement products, with quality, brand name, and information influencing high involvement purchases more while price and brand name mattered more for low involvement products.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence, and repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
A usability evaluation framework for b2 c e commerce websitesAlexander Decker
This document presents a framework for evaluating the usability of B2C e-commerce websites. It involves user testing methods like usability testing and interviews to identify usability problems in areas like navigation, design, purchasing processes, and customer service. The framework specifies goals for the evaluation, determines which website aspects to evaluate, and identifies target users. It then describes collecting data through user testing and analyzing the results to identify usability problems and suggest improvements.
This document provides a summary of Dilip Soman's education and academic positions. It lists his Ph.D from the University of Chicago Graduate School of Business in Marketing and Behavioral Sciences. It also outlines his various academic positions, including current Professor roles at the Rotman School of Management at the University of Toronto. Finally, it provides an overview of his publications which include numerous journal articles and book chapters in the areas of consumer psychology and marketing.
This document provides a summary of Dilip Soman's education and academic positions. It includes his Ph.D from the University of Chicago Graduate School of Business in 1997, as well as his positions as a professor of marketing at various institutions including the Rotman School of Management at the University of Toronto from 2003 to present. It also lists his publications which include over 30 journal articles and book chapters on topics related to consumer psychology and decision making.
1) The document discusses factors that influence consumers' shopping behaviors and purchase decisions for different types of products.
2) It conducted a survey of 1000 Malaysian consumers to examine relationships between product attributes, demographics, social influence, and repurchase intentions.
3) The results supported that purchase involvement and influential factors vary between high and low involvement products, with quality, brand name, and information influencing high involvement purchases more while price and brand name mattered more for low involvement products.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence, and repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
- The document discusses consumer behavior and provides definitions from various marketing textbooks. It defines consumer behavior as the study of how individuals make consumption-related decisions and examines what influences those decisions.
- Consumer behavior is influenced by person variables like demographics and personality, situational variables like marketing activities, and interactions between person and situational variables. Understanding these influences helps marketers develop effective marketing strategies.
- The goal of studying consumer behavior is to better understand customers and predict their choices in order to create satisfying products and services that drive customer loyalty and competitive advantage.
The document discusses how competition and status-seeking behaviors can be leveraged to promote pro-environmental behaviors. It argues that people are motivated by gaining status within social groups, and will adopt green behaviors if they believe it will increase their status. By making environmentalist behaviors more conspicuous and tying them to social norms, marketing messages can encourage competition over who is most pro-environmental. This framework is proposed as an alternative to traditional social marketing that has had limited success in changing behaviors.
This document provides an overview of a research proposal on the impact of integrated market communication (IMC) on consumer buying behavior. The study aims to understand the relationship between IMC and consumer purchasing decisions. It will utilize a quantitative methodology with surveys distributed to 500 consumers in Lahore, Pakistan. Statistical analysis using SPSS will be conducted to test the hypothesis that a relationship exists between IMC and consumer buying behavior. The literature review discusses several past studies that have examined the effects of marketing communication strategies on customer perceptions and purchasing.
Purchase Decision Analysis Marketing Mix (Case Study Mandiri E-Cash Transacti...inventionjournals
This document analyzes the marketing mix factors (product, price, promotion, and distribution channels) that influence purchase decisions for Mandiri e-Cash, an electronic payment service offered by Bank Mandiri in Indonesia. It finds that prices and promotions have a significant influence on purchase decisions, while products and distribution channels do not. The study uses a quantitative survey method, collecting data from 400 registered and unregistered Mandiri e-Cash users. It analyzes the data using structural equation modeling to test the effects of each marketing mix factor on purchase decisions.
Business ethics C2 -business_and_societyIzah Asmadi
1) The document outlines learning outcomes and definitions for a business ethics course. The learning outcomes are to identify stakeholders and explain the relationship between business and stakeholders.
2) It provides definitions for ethics, business ethics, and values from various sources and researchers. It also discusses why organizations exist and who they serve.
3) Business and society are described as an interactive system where business is part of society and business activities impact others. The document discusses stakeholders, market stakeholders, non-market stakeholders, and the nature of their interests and power.
The Wooing(s) of Marketing by Systemic Cybernetics approache(s)Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
The document discusses business environment and its factors. It defines business, environment, and business environment. It explains that business environment refers to external forces influencing business decisions, including social, political, economic, and technological factors outside a business's control. The document outlines various internal and external environmental factors that affect a business, categorizing external factors as micro (e.g. customers, suppliers) and macro (e.g. political, economic, social). It concludes that environmental factors significantly impact businesses and must be considered when analyzing changes to implement.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help achieve marketing goals and competitive positioning.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help inform competitive strategies and positioning.
The document discusses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. It proposes that communicating the CSR actions of a luxury brand associated with a self-enhancement concept (dominance over people and resources) causes a decline in brand evaluations compared to no CSR information. This is because the self-enhancement concept conflicts with and causes disfluency relative to the CSR information's self-transcendence concept (protecting welfare of all). Four studies support this, finding the negative effect does not occur for brands with openness or conservation concepts. The effect is mediated by disfluency and disappears when the informativeness of disfluency is undermined. Thinking abstractly versus concretely
11.enterprise involvement of women entrepreneursAlexander Decker
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of several studies focused on understanding livestock practices and challenges in the region.
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of research focused on understanding livestock practices and challenges faced by rural communities in the region.
Horace L. Melton is an Associate Professor and interim Chair of the Department of Marketing at Illinois State University. He received his Ph.D. in Business Administration from Florida State University in 2007. His research and teaching focus on new service development, customer and employee involvement, and marketing analytics. He has over 10 years of industry experience in marketing and sales for MetLife insurance and currently teaches courses in marketing, research, and new product development.
This document summarizes research on determining individual satisfaction with group decisions in tourism settings. The researchers conducted an experiment with 200 participants deciding on travel destinations in 55 groups. They found that personality traits, travel personality types, and conflict resolution styles influenced individual satisfaction. Specifically, individuals who were reliable, agreeable, collaborative and scored high on social travel types reported higher satisfaction even when their preferences differed from the group choice. The results imply that group recommender systems could improve satisfaction by customizing decision aggregation based on individual characteristics.
How the SME Business Become Manufacture IndustrySetiono Winardi
The main weaknesses for SME business are the management of markets, selling strategies, operational activities, availability of cash, mastery of technology and availability of raw materials in the direction of production activities to be sold to customers.
Business success will be achieved if the management methods on the various weaknesses mentioned above are mastered in depth so as to change weaknesses into strengths and opportunities.
This document summarizes an article from the International Journal of Management that discusses redesigning the strategic planning process of a higher education institution through process management. It provides context on the increasing competitiveness of educational institutions and importance of strategic planning and process management. The research studied the strategic planning process of UNISC University in Brazil. It mapped the university's current 9-step process and 6 planning documents. The research proposed a redesigned process with annual rather than 5-year planning, better alignment of strategies and actions, strategic indicators for monitoring, and improved control and measurement of outcomes. The redesign through process management aims to improve the university's ability to address challenges and evolve from a fragmented to systemic organizational view.
ROLE OF DEMOGRAPHICS IN DETERMINING SATISFACTION OF TWO-WHEELER WOMEN CUSTOME...IAEME Publication
This document analyzes the role of demographic factors in determining satisfaction levels of women customers for two-wheelers in Pondicherry, India. It studies how factors like age, education, marital status, etc. impact customer satisfaction. Statistical tools were used to analyze data collected from 282 women respondents. The results found age significantly impacts factors like point of purchase, design, brand image, and after-sales service. Younger women (18-25 years) reported lower satisfaction on these factors compared to older women (above 45 years). This suggests demographic characteristics are important determinants of customer satisfaction for two-wheelers.
How and Why Do Interviewers Try to Make Impressions on Applica.docxpooleavelina
How and Why Do Interviewers Try to Make Impressions on Applicants?
A Qualitative Study
Annika Wilhelmy and Martin Kleinmann
Universität Zürich
Cornelius J. König
Universität des Saarlandes
Klaus G. Melchers
Universität Ulm
Donald M. Truxillo
Portland State University
To remain viable in today’s highly competitive business environments, it is crucial for organizations to
attract and retain top candidates. Hence, interviewers have the goal not only of identifying promising
applicants but also of representing their organization. Although it has been proposed that interviewers’
deliberate signaling behaviors are a key factor for attracting applicants and thus for ensuring organiza-
tions’ success, no conceptual model about impression management (IM) exists from the viewpoint of the
interviewer as separate from the applicant. To develop such a conceptual model on how and why
interviewers use IM, our qualitative study elaborates signaling theory in the interview context by
identifying the broad range of impressions that interviewers intend to create on applicants, what kinds of
signals interviewers deliberately use to create their intended impressions, and what outcomes they pursue.
Following a grounded theory approach, multiple raters analyzed in-depth interviews with interview-
ers and applicants. We also observed actual employment interviews and analyzed memos and image
brochures to generate a conceptual model of interviewer IM. Results showed that the spectrum of
interviewers’ IM intentions goes well beyond what has been proposed in past research. Furthermore,
interviewers apply a broad range of IM behaviors, including verbal and nonverbal as well as
paraverbal, artifactual, and administrative behaviors. An extensive taxonomy of interviewer IM
intentions, behaviors, and intended outcomes is developed, interrelationships between these ele-
ments are presented, and avenues for future research are derived.
Keywords: employment interview, impression management, signaling theory, recruitment, qualitative
study
The employment interview continues to be the most popular
selection tool used by both applicants and organizations to assess
and select one another (Macan, 2009). It is characterized by social
exchange processes between applicants (who want to get hired)
and representatives of the organization (who want to attract and
select the best candidates). To reach their goals, applicants and
interviewers try to detect what their interaction partner is interested
in and try to use this information to send appropriate signals
(Bangerter, Roulin, & König, 2012).
Signaling processes in the interview have mainly been studied in
terms of impression management (IM) efforts (Delery & Kacmar,
1998). Scholars have repeatedly pointed out that interviewers
frequently use IM and that these deliberate behaviors are a key
factor for attracting applicants and thus ensuring an organization’s
economic success (e.g., Dipboye & Johnson, 2013; Rosenfeld,
1997). Ho ...
Mediating Effects of Social Media on the Relationship between Human Skill and...inventionjournals
This study examines the mediating effects of social media on the relationship between human skills and competitive advantage in Sri Lankan star hotels. A survey was conducted of 331 executive officers in Sri Lankan star hotels. The results found positive correlations between human skills (including IT knowledge and top management commitment), social media utilization, and competitive advantage. Statistical analysis showed social media has a mediating effect on the relationships between human skills and various dimensions of competitive advantage, including customer satisfaction, organizational performance, and more. Therefore, the study provides empirical evidence that social media can help mediate the impact of human skills on gaining a competitive advantage for hotels.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
- The document discusses consumer behavior and provides definitions from various marketing textbooks. It defines consumer behavior as the study of how individuals make consumption-related decisions and examines what influences those decisions.
- Consumer behavior is influenced by person variables like demographics and personality, situational variables like marketing activities, and interactions between person and situational variables. Understanding these influences helps marketers develop effective marketing strategies.
- The goal of studying consumer behavior is to better understand customers and predict their choices in order to create satisfying products and services that drive customer loyalty and competitive advantage.
The document discusses how competition and status-seeking behaviors can be leveraged to promote pro-environmental behaviors. It argues that people are motivated by gaining status within social groups, and will adopt green behaviors if they believe it will increase their status. By making environmentalist behaviors more conspicuous and tying them to social norms, marketing messages can encourage competition over who is most pro-environmental. This framework is proposed as an alternative to traditional social marketing that has had limited success in changing behaviors.
This document provides an overview of a research proposal on the impact of integrated market communication (IMC) on consumer buying behavior. The study aims to understand the relationship between IMC and consumer purchasing decisions. It will utilize a quantitative methodology with surveys distributed to 500 consumers in Lahore, Pakistan. Statistical analysis using SPSS will be conducted to test the hypothesis that a relationship exists between IMC and consumer buying behavior. The literature review discusses several past studies that have examined the effects of marketing communication strategies on customer perceptions and purchasing.
Purchase Decision Analysis Marketing Mix (Case Study Mandiri E-Cash Transacti...inventionjournals
This document analyzes the marketing mix factors (product, price, promotion, and distribution channels) that influence purchase decisions for Mandiri e-Cash, an electronic payment service offered by Bank Mandiri in Indonesia. It finds that prices and promotions have a significant influence on purchase decisions, while products and distribution channels do not. The study uses a quantitative survey method, collecting data from 400 registered and unregistered Mandiri e-Cash users. It analyzes the data using structural equation modeling to test the effects of each marketing mix factor on purchase decisions.
Business ethics C2 -business_and_societyIzah Asmadi
1) The document outlines learning outcomes and definitions for a business ethics course. The learning outcomes are to identify stakeholders and explain the relationship between business and stakeholders.
2) It provides definitions for ethics, business ethics, and values from various sources and researchers. It also discusses why organizations exist and who they serve.
3) Business and society are described as an interactive system where business is part of society and business activities impact others. The document discusses stakeholders, market stakeholders, non-market stakeholders, and the nature of their interests and power.
The Wooing(s) of Marketing by Systemic Cybernetics approache(s)Federica Palumbo
Research Poster presented at Consumer Culture Theory Conference "Mapping Consumer Culture. Latitudes, Legends and Declination". June 26-29, Helsinki, Finland.
The document discusses business environment and its factors. It defines business, environment, and business environment. It explains that business environment refers to external forces influencing business decisions, including social, political, economic, and technological factors outside a business's control. The document outlines various internal and external environmental factors that affect a business, categorizing external factors as micro (e.g. customers, suppliers) and macro (e.g. political, economic, social). It concludes that environmental factors significantly impact businesses and must be considered when analyzing changes to implement.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help achieve marketing goals and competitive positioning.
This document discusses developing competitive marketing strategies and positioning by considering stakeholder perspectives. It defines stakeholders as any group or individual that can affect or is affected by a company's actions, including customers, employees, shareholders, suppliers, and society. The document outlines how understanding stakeholder interests and translating them into effective strategies is challenging for companies. It also discusses different stakeholder impacts, classifications, and how to manage relationships with stakeholders to help inform competitive strategies and positioning.
The document discusses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. It proposes that communicating the CSR actions of a luxury brand associated with a self-enhancement concept (dominance over people and resources) causes a decline in brand evaluations compared to no CSR information. This is because the self-enhancement concept conflicts with and causes disfluency relative to the CSR information's self-transcendence concept (protecting welfare of all). Four studies support this, finding the negative effect does not occur for brands with openness or conservation concepts. The effect is mediated by disfluency and disappears when the informativeness of disfluency is undermined. Thinking abstractly versus concretely
11.enterprise involvement of women entrepreneursAlexander Decker
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of several studies focused on understanding livestock practices and challenges in the region.
This document summarizes research from 6 sources on topics related to livestock production and marketing in sub-Saharan Africa. It examines cattle marketing channels used by small-scale farmers in South Africa, the adaptive capacity of rural poor to water scarcity in Kenya, cattle and small ruminant production systems in sub-Saharan Africa, the role of livestock in wealth creation in developing countries, pastoralist livestock marketing behavior in northern Kenya and southern Ethiopia, and agricultural marketing in tropical Africa. The document provides an overview of research focused on understanding livestock practices and challenges faced by rural communities in the region.
Horace L. Melton is an Associate Professor and interim Chair of the Department of Marketing at Illinois State University. He received his Ph.D. in Business Administration from Florida State University in 2007. His research and teaching focus on new service development, customer and employee involvement, and marketing analytics. He has over 10 years of industry experience in marketing and sales for MetLife insurance and currently teaches courses in marketing, research, and new product development.
This document summarizes research on determining individual satisfaction with group decisions in tourism settings. The researchers conducted an experiment with 200 participants deciding on travel destinations in 55 groups. They found that personality traits, travel personality types, and conflict resolution styles influenced individual satisfaction. Specifically, individuals who were reliable, agreeable, collaborative and scored high on social travel types reported higher satisfaction even when their preferences differed from the group choice. The results imply that group recommender systems could improve satisfaction by customizing decision aggregation based on individual characteristics.
How the SME Business Become Manufacture IndustrySetiono Winardi
The main weaknesses for SME business are the management of markets, selling strategies, operational activities, availability of cash, mastery of technology and availability of raw materials in the direction of production activities to be sold to customers.
Business success will be achieved if the management methods on the various weaknesses mentioned above are mastered in depth so as to change weaknesses into strengths and opportunities.
This document summarizes an article from the International Journal of Management that discusses redesigning the strategic planning process of a higher education institution through process management. It provides context on the increasing competitiveness of educational institutions and importance of strategic planning and process management. The research studied the strategic planning process of UNISC University in Brazil. It mapped the university's current 9-step process and 6 planning documents. The research proposed a redesigned process with annual rather than 5-year planning, better alignment of strategies and actions, strategic indicators for monitoring, and improved control and measurement of outcomes. The redesign through process management aims to improve the university's ability to address challenges and evolve from a fragmented to systemic organizational view.
ROLE OF DEMOGRAPHICS IN DETERMINING SATISFACTION OF TWO-WHEELER WOMEN CUSTOME...IAEME Publication
This document analyzes the role of demographic factors in determining satisfaction levels of women customers for two-wheelers in Pondicherry, India. It studies how factors like age, education, marital status, etc. impact customer satisfaction. Statistical tools were used to analyze data collected from 282 women respondents. The results found age significantly impacts factors like point of purchase, design, brand image, and after-sales service. Younger women (18-25 years) reported lower satisfaction on these factors compared to older women (above 45 years). This suggests demographic characteristics are important determinants of customer satisfaction for two-wheelers.
How and Why Do Interviewers Try to Make Impressions on Applica.docxpooleavelina
How and Why Do Interviewers Try to Make Impressions on Applicants?
A Qualitative Study
Annika Wilhelmy and Martin Kleinmann
Universität Zürich
Cornelius J. König
Universität des Saarlandes
Klaus G. Melchers
Universität Ulm
Donald M. Truxillo
Portland State University
To remain viable in today’s highly competitive business environments, it is crucial for organizations to
attract and retain top candidates. Hence, interviewers have the goal not only of identifying promising
applicants but also of representing their organization. Although it has been proposed that interviewers’
deliberate signaling behaviors are a key factor for attracting applicants and thus for ensuring organiza-
tions’ success, no conceptual model about impression management (IM) exists from the viewpoint of the
interviewer as separate from the applicant. To develop such a conceptual model on how and why
interviewers use IM, our qualitative study elaborates signaling theory in the interview context by
identifying the broad range of impressions that interviewers intend to create on applicants, what kinds of
signals interviewers deliberately use to create their intended impressions, and what outcomes they pursue.
Following a grounded theory approach, multiple raters analyzed in-depth interviews with interview-
ers and applicants. We also observed actual employment interviews and analyzed memos and image
brochures to generate a conceptual model of interviewer IM. Results showed that the spectrum of
interviewers’ IM intentions goes well beyond what has been proposed in past research. Furthermore,
interviewers apply a broad range of IM behaviors, including verbal and nonverbal as well as
paraverbal, artifactual, and administrative behaviors. An extensive taxonomy of interviewer IM
intentions, behaviors, and intended outcomes is developed, interrelationships between these ele-
ments are presented, and avenues for future research are derived.
Keywords: employment interview, impression management, signaling theory, recruitment, qualitative
study
The employment interview continues to be the most popular
selection tool used by both applicants and organizations to assess
and select one another (Macan, 2009). It is characterized by social
exchange processes between applicants (who want to get hired)
and representatives of the organization (who want to attract and
select the best candidates). To reach their goals, applicants and
interviewers try to detect what their interaction partner is interested
in and try to use this information to send appropriate signals
(Bangerter, Roulin, & König, 2012).
Signaling processes in the interview have mainly been studied in
terms of impression management (IM) efforts (Delery & Kacmar,
1998). Scholars have repeatedly pointed out that interviewers
frequently use IM and that these deliberate behaviors are a key
factor for attracting applicants and thus ensuring an organization’s
economic success (e.g., Dipboye & Johnson, 2013; Rosenfeld,
1997). Ho ...
Mediating Effects of Social Media on the Relationship between Human Skill and...inventionjournals
This study examines the mediating effects of social media on the relationship between human skills and competitive advantage in Sri Lankan star hotels. A survey was conducted of 331 executive officers in Sri Lankan star hotels. The results found positive correlations between human skills (including IT knowledge and top management commitment), social media utilization, and competitive advantage. Statistical analysis showed social media has a mediating effect on the relationships between human skills and various dimensions of competitive advantage, including customer satisfaction, organizational performance, and more. Therefore, the study provides empirical evidence that social media can help mediate the impact of human skills on gaining a competitive advantage for hotels.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Maggie
1. DILIP SOMAN
July 2010
Rotman School of Management, University of Toronto
105 St. George Street, Toronto, ON M5S 3E6, Canada
Phone: 416-946-0195, FAX: (815) 327-3135
e-mail: Dilip.Soman@rotman.utoronto.ca
EDUCATION
Ph.D. The University of Chicago, Graduate School of Business, March 1997
Marketing and Behavioral Sciences
Committee: Sanjay Dhar, Steve Hoch, Chris Hsee, Richard Thaler
MBA Indian Institute of Management, Ahmedabad (India). April 1992
B.E. University of Bombay, Bombay (India). June 1988
Mechanical Engineering
ACADEMIC POSITIONS
2003 - Professor of Marketing, Corus Professor of Communication Strategy,
Senior Fellow, Desautels Center for Integrative Thinking
Rotman School of Management, University of Toronto
2001 - 2005 Associate Professor of Marketing (with tenure), Hong Kong University
of Science and Technology (HKUST).
1999 – 2001 Assistant Professor of Marketing, HKUST
1996 – 1999 Assistant Professor of Marketing, University of Colorado at Boulder
1992 – 1996 Research and Teaching Assistant, University of Chicago
VISITING AND COURTESY APPOINTMENTS
2008- Affiliated Faculty, School of Public Policy and Governance
University of Toronto
2010- Academic Director; Rotman Microsoft Executive Education Center for
CRM Excellence
2008 (Feb) Distinguished Visiting Scholar, Marketing Department
Page 1 of 22
2. National University of Singapore Business School
2008 (Mar) Kilts Centre Faculty Fellow
Graduate School of Business, University of Chicago
2007 Visiting Professor, School of Business and Management
Hong Kong University of Science and Technology
PUBLICATIONS
Journal Publications
1. Li, Xiuping, Liyuan Wei and Dilip Soman (2010), “Sealing the Emotions Genie: The
Effects of Physical Enclosure on Psychological Closure,” Psychological Sciences, in press.
2. Gourville, John and Dilip Soman (2009), “Consumer Psychology of Mail-in Rebates,”
Journal of Product and Brand Management, in press.
3. Ahn, Hee Kyung, Maggie Liu and Dilip Soman (2009), “Memory Markers: How
Consumers Remember Experiences,” Journal of Consumer Psychology, 19 (3), 508-516.
4. Whitton, A, E. Green, WK Evans, M. Fitch, B. Golden, D. Soman, E Gutirrez, E Holowaty
and A Jadad (2009), “The Utility of Publicly Reported Cancer Treatment Wait Time
Information for Patients and Healthcare Providers,” Journal of Clinical Oncology, 21 (3),
218-225.
5. Cheema, Amar and Dilip Soman (2008), "The Effect of Partitions on Controlling
Consumption," Journal of Marketing Research, 45 (6), p 665-673.
6. Zhou, Rongrong and Dilip Soman (2008), “Consumers Waiting in Queues: The Role of
First and Second Order Justice,” Psychology and Marketing, 25 (3),
7. Ratner, RR, D. Soman, G. Zauberman, D. Ariely, P. Anand Keller, Z. Carmon, K. Kim, M.
Lin, D. Small and K. Wertenbroch (2008), “How Behavioral Decision Research Can
Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Interventions,”
Marketing Letters, 19 (3-4, December 2008), 383-397.
8. Yeung, Catherine and Dilip Soman (2007), “The Duration Heuristic,” Journal of Consumer
Research, September 2007, 315-326.
9. Wertenbroch, Klaus, Dilip Soman and Amitava Chattopadhyay (2007), “Currency
Numerosity Effects on the Perceived Value of Transactions,” Journal of Consumer
Research, June 2007, 1-10.
10. Evans, WK, E. Green, A. Whitton, M. Fitch, E. Holowaty, A. Jadad, B. Golden, D.
Soman, E. Gutierrez (2006), “Who are the users of publicly reported cancer treatment wait
Page 2 of 22
3. times?” Journal of Clinical Oncology, 2006 ASCO Annual Meeting Proceedings Part I.
Vol 24, No. 18S (June 20 Supplement), 2006: 6043
11. Cheema, Amar and Dilip Soman (2006), “Malleable Mental Accounting: The Effect of
Flexibility on the Justification of Attractive Spending and Consumption Decisions,” Journal
of Consumer Psychology, 16 (1), 33-44.
12. Yeung, Catherine and Dilip Soman (2005), “Attribute Evaluability and the Range Effect,”
Journal of Consumer Research, 32 (3, December), 363-369.
13. Gourville, John and Dilip Soman (2005), “Overchoice and Assortment Type: When and
Why Variety Backfires,” Marketing Science, 24 (3), Summer 2005, 382-395.
14. Soman, Dilip, G. Ainslie, S. Frederick, X. Li, J. Lynch, P. Moreau, A. Mitchell, D. Read, A.
Sawyer, Y. Trope, K. Wertenbroch, G. Zauberman (2005), “The Psychology of
Intertemporal Choice,” Marketing Letters, 16 (3,4), 347-360.
15. Soman, Dilip and Amar Cheema (2004), “When Goals are Counter-Productive: The Effects
of Violating a Behavioral Goal on Performance,” Journal of Consumer Research, 31 (1,
June), 52-62.
16. Soman, Dilip (2004), “The Effect of Time Delay on Multi-attribute Choice,” Journal of
Economic Psychology, 25, 153 – 175.
17. Soman, Dilip (2003), “The Effect of Payment Transparency on Consumption: Quasi
Experiments from the Field” Marketing Letters, 14 (3), 173-183.
18. Soman, Dilip and Mengze Shi (2003). “Virtual Progress: The Effect of Path Characteristics
on Perceptions of Progress and Choice Behavior,” Management Science, 49 (9,
September), 1229 – 1250.
19. Zhou, Rongrong and Dilip Soman (2003). “Looking Back: Exploring the Psychology of
Queuing and the Effect of the Number of People Behind?” Journal of Consumer
Research, 29 (March), 517-530
20. Soman, Dilip (2003). “Prospective and Retrospective Evaluations of Experiences: How
You Evaluate an Experience Depends on When You Evaluate It,” Journal of Behavioral
Decision Making, 16 (1), 35-52.
21. Menon, Satya and Dilip Soman (2002), “Managing the Power of Curiosity for Effective
Web Advertising Strategies,” Journal of Advertising, 31 (3), 1-14 (Lead article).
22. Soman, Dilip and Vivian Lam (2002), “The Effects of Prior Spending on Future Spending
Decisions: The Role of Acquisition Liabilities and Payments,” Marketing Letters, 13 (4), 359-
372.
Page 3 of 22
4. 23. Gourville, John and Dilip Soman (2002). “Pricing and the Psychology of Consumption,”
Harvard Business Review, (September), 90-96.
24. Soman, Dilip and Amar Cheema (2002). “The Effect of Credit on Spending Decisions: The
Effect of Credit Limit and Credibility,” Marketing Science, 21 (1), 32-53.
This article was cited as one of the top fifty management articles for 2002 by Emerald
Management Review.
25. Soman, Dilip (2001), “Effects of Payment Mechanism on Spending Behavior: The Role of
Rehearsal and Immediacy of Payments,” Journal of Consumer Research, 27 (March),
460–474
26. Soman, Dilip and John Gourville (2001), “Transaction Decoupling: How Price Bundling
Affects the Decision to Consume,” Journal of Marketing Research, 38 (February), 30 -
44.
27. Soman, Dilip (2001), “The Mental Accounting of Sunk Time Costs: Why Time is Not
Like Money,” Journal of Behavioral Decision Making, 14 (3, July), 169-185. [Lead
article]
28. Soman, Dilip and Amar Cheema (2001), “The Effect of Windfall Gains on the Sunk Cost
Effect,” Marketing Letters, 12 (1), 49-60.
29. Gourville, John and Dilip Soman (2001), “The Potential Downside of Bundling: How
Packaging Services Can Hurt Consumption,” Cornell Hotel and Restaurant Administration
Quarterly, 42 (3), 29-37.
30. Dhar, Sanjay, Claudia Gonzalez-Vallejo and Dilip Soman (1999), "Modeling the Effects of
Advertised Price Claims: Tensile versus Objective Claims", Marketing Science, 18(2)
31. Soman, Dilip (1998), “The Illusion of Delayed Incentives: Evaluating Future Effort-Money
Transactions,” Journal of Marketing Research, 35(4), 427-437.
32. Gourville, John and Dilip Soman (1998), “Payment Depreciation: The Behavioral Effects of
Temporally Separating Payments from Consumption,” Journal of Consumer Research,
25(2), 160-174.
33. Soman, Dilip (1998), “Recruitment Committee: An Effective Classroom Exercise for
Teaching Decision Making,” Marketing Education Review, 8 (2), Summer 1998, 47-56.
34. Dhar, Sanjay, Claudia Gonzalez-Vallejo and Dilip Soman (1995), "Brand Promotions as a
Lottery", Marketing Letters, 6:3, 221-233.
Books and Edited Volumes
1. Dilip Soman and Sara N-Marandi (2009), Managing Customer Value: One Stage at a Time.
Singapore: World Scientific Publishing.
Page 4 of 22
5. 2. Lee. A and D. Soman (eds); Advances in Consumer Research, Volume 35, Association for
Consumer Research: Duluth, MN. 2008.
Chapters in Books and Edited Volumes
1. Soman, Dilip (2010), “Using Psychology to Enhance Household Savings,” in J. Klayman
(ed.), Capitalism and Poverty, forthcoming.
2. Soman, Dilip, Eugene Chan and Amar Cheema (2010), “Understanding Consumer
Psychology to Avoid Abuse of Credit Cards,” in Mick and Pettigrew (eds.), Transformative
Consumer Research. Forthcoming.
3. Soman, Dilip and Hee-Kyung Ahn (2010), “Framing, Mental Accounting and Individual
Welfare,” in Keren (ed.) Perspectives on Framing. Forthcoming.
4. Soman, Dilip and Wenjing Liu (2008), “The Psychology of Pricing,” Handbook of
Consumer Psychology, Society for Consumer Psychology.
5. Menon, Satya and Dilip Soman (2004), “Managing the Power of Curiosity for Effective
Web Advertising Strategies,” in Advertising, Promotion and New Media (M. Stafford and
R. Faber, eds.), Armonk, NY: M.E. Sharp, Chapter 8.
6. Soman, Dilip (2004), “Framing, Loss Aversion and Mental Accounting,” Blackwell
Handbook of Judgment and Decision Making Research, N. Harvey and D. Koehler (eds.),
London, England: Blackwell, 379-398.
7. Jay, Gillian, Renna Jiang and Soman, Dilip (2004), “Payment Formats, Currencies and
Consumption,” forthcoming in Progress in Psychological Research, F. Columbus (ed.).
Nova Publishers.
8. Cheema, Amar and Dilip Soman (2004), “The Psychology of Money: Individuals as
Intuitive Accountants,” forthcoming in Advances in Psychological Research, Nova
Publishers.
Op-Ed and Managerial / Popular Press Articles
1. Soman, Teesta and Dilip Soman (2005), “Patient-centric Healthcare,” Rotman Magazine,
Winter 2005, Toronto, ON: University of Toronto, p. 38-41. Reprinted in The Best of
Rotman Magazine, December 2004.
2. Soman, Dilip and John Gourville (2005), “Overchoice,” Rotman Magazine, Fall 2005,
Toronto, ON: University of Toronto, p. 30-34. Condensed version also appeared in The
Times of India (Mumbai), June 26, 2007.
Page 5 of 22
6. 3. Parikh, Sagar and Dilip Soman (2005), “Healthcare and the National Delusion,” Toronto
Star, September 25, 2005, p. A25. Reprinted in the Rotman Magazine, Winter 2006 issue.
4. Soman, Dilip, Michelle Wong and Sandy Chang (2006), “The Tao of Integrative Thinking,
Rotman Magazine, Spring/Summer 2006, Toronto, ON: University of Toronto. p. 63-6
5. Soman, Dilip (2007), “Understanding the Psychology of Money,” The Times of India
(Mumbai Edition – reprinted in six other editions), Part 1: July 11, 2007; Part 2: July 18,
2007.
6. Soman. Dilip and John Gourville (2007), “Overchoice: Why Variety can Backfire,” Times of
India, June 26, 2007.
7. Soman, Dilip and Amar Cheema (2007), “Conquering the Consumption Virus,” Times of
India (Mumbai edition – reprinted in five other editions), October 2, 2007.
8. Soman, Dilip (2007), “How to Keep People Interested Till the End,” Times of India
(Mumbai edition), October 23, 2007.
9. Soman, Dilip and Amar Cheema (2008), “The Effects of Partitioning on Consumer
Behaviour,” Rotman Magazine, Spring 2008, Toronto, ON: University of Toronto. p. 20-24
10. Soman, Dilip and Rina Yoo (2008), “The Perceptual Effects of Financial Statements,”
Rotman Magazine, Autumn 2008, Toronto, ON: University of Toronto.
11. Soman, Dilip (2009), “Earmarking Money: Partitions, Guilt and the Decision to Spend,”
Rotman Magazine, Fall 2009, 96-98. Toronto, ON: University of Toronto.
12. Soman, Dilip, Jing Xu and Amar Cheema (2010), “A Theory of Decision Points,” Rotman
Magazine, Winter 2010.
13. Soman, Dilip (2010), “Option Overload: Dealing with Choice Complexity,” Rotman
Magazine, Fall 2010/
Publications in Refereed Conference Proceedings
1. Cheema, Amar and Dilip Soman (2001), “Consumer Responses to Unexpected Price
Changes: Affective Reactions and Mental Accounting Effects,” Advances in Consumer
Research, 29, S. Broniarczyk and K. Nakamoto (eds.), Provo, UT: Association for
Consumer Research, 342-343.
2. Soman, Dilip and Rongrong Zhou (2001), “Waiting for Service: Affective Responses,
Satisfaction and Decision-Making of Consumers Waiting in Queues,” Advances in
Page 6 of 22
7. Consumer Research, 29, S. Broniarczyk and K. Nakamoto (eds.), Provo, UT: Association
for Consumer Research, 431-433.
3. Soman, Dilip (1999), “Closing the Deal: How Consumers Finance, Account For and
Evaluate Transactions,” Advances in Consumer Research, 27, S. Hoch and R. Meyer
(eds.), Provo, UT: Association for Consumer Research, 42-43.
4. Shiv, Baba and Dilip Soman (1999), “Is Satisfaction Research Dead? Recent BDT
Research Suggests – Absolutely Not!” Advances in Consumer Research, 27, S. Hoch and
R. Meyer (eds.), Provo, UT: Association for Consumer Research, 252.
5. Soman, Dilip and Amar Cheema (1999), “Does the Sunk Cost Effect Persist in the Face of
Windfall Gains?” in J. Inman, K. Tepper and T. Whittler (eds.), Winter Conference
Proceedings – Society for Consumer Psychology, Society for Consumer Psychology, TX:
San Antonio.
6. Menon, Satya and Dilip Soman (1998). “Harnessing the Power of Curiosity for Effective
Advertising of Really New Products,” in M. Campbell and K. Machleit (eds.) Winter
Conference Proceedings – Society for Consumer Psychology, Society for Consumer
Psychology, TX: Austin. 159-161.
7. Soman, Dilip (1996). “Does Holding On To a Product Increase Consumption Rates?”
Special Session Summary, Advances in Consumer Research, M. Brucks and D. MacInnis
(eds), 33-35.
Publications in Refereed Working Paper Series
1. Soman, Dilip and John T. Gourville (1998). “Transaction Decoupling: The Effects of Price
Bundling on the Decision to Consume”, Marketing Science Institute Working Paper #98-
131. Equal Authorship.
2. Menon, Satya and Dilip Soman (1999). “Managing Consumer Motivation and Learning:
Harnessing the Power of Curiosity for Effective Advertising Strategies,” Marketing Science
Institute Working Paper #99-100. Equal Authorship.
Cases and Teaching Materials
1. Ly, Kim and Dilip Soman (2008), “Bell Canada: Data Driven Marketing.”
2. Soman, Dilip, Crystal Wong, Arun Kandachantha and Szeling Tam (2008), “Octopus:
Making Everyday Life Easier.”
3. Soman, Dilip and Sara N-Marandi (2008), “The Trillium Gift of Life Foundation”
Page 7 of 22
8. 4. Soman, Dilip, Atul Wadhwa and Bhavna Hinduja (2005), “MakeMyTrip.com,” in
Services Marketing in Asia, Christopher Lovelock and Jochen Wirtz, Singapore: Prentice-
Hall.
5. Phaneuf, Andrew, Ashley Lawrence, Jonathan Greer, James McKay, Shane Pounder and
Dilip Soman (2004), “Toronto Maple Leafs: Trading Deadline Decision,” Toronto,
Canada: Rotman School.
6. Dorr, Micheal, Li Xue and Dilip Soman (2005), “Get Smart,” in Cases on Services
Marketing in Asia, Christopher Lovelock and Jochen Wirtz, Singapore: Prentice-Hall.
Papers Under Review
1. Zhao, Min and Dilip Soman (2010), “Goal Specificity and Savings,” under review, Journal
of Marketing Research.
2. Soman, Dilip and Maggie W. Liu (2009), “Debiasing and Rebiasing the Illusion of Delayed
Incentives,” under review, Journal of Economic Psychology.
3. Lee, Leonard, Dilip Soman and Min Zhao (2010), “Crossing the Virtual Boundary: Effect of
Incidental Cues on Consumer Behaviour,” under review, Journal of Marketing Research.
4. Soman, Dilip and Min Zhao (2010), “The Value of Queuing,” under review, Journal of
Behavioral Decision Making.
5. Xu, Jing and Dilip Soman (2010), “Public and Private Evaluability and Preference
Reversals,” under review, Marketing Letters.
6. Soman, Dilip and Amar Cheema (2010), “Earmarking, Partitioning and Savings Rates: A
Field Experiment,” under review, Journal of Marketing Research.
7. Jung Grant, Susan, Ying Xie and Dilip Soman (2010), “When Consumers Update Reference
Prices: A Motivational Account,” under review, Journal of Marketing.
8. Yoo, Rina, Min Zhao and Dilip Soman (2009), “The Perceptual Effects of Financial
Statements,” under review, Journal of Consumer Psychology.
9. Zhang, Jiao and Dilip Soman (2009), “Impact of product Nature on Promotion
Effectiveness,” being revised for resubmission, Journal of Consumer Research.
10. Gourville, John and Dilip Soman (2009), “Extremeness Attraction: When and Why
Consumers Seek the Extremes,” under review, Journal of Consumer Research.
11. Aribarg, Anocha and Dilip Soman (2009), “Search,” being revised for resubmission,
Journal of Marketing Research.
Page 8 of 22
9. 12. Kwong, Jessica Y. Y., Candy Ho and Dilip Soman (2010), “The Role of Fluency in the
Decision to Spend Loyalty Program Points,” under review, Journal of Consumer
Psychology.
13. Cheema, Amar and Dilip Soman (2010), “A Reason to Spend?” being revised for
resubmission, Journal of Consumer Research.
14. Wertenbroch, Klaus, Dilip Soman and Joseph Nunes (2009). “On the Causes of Debt
Aversion: Consumer Self-Management of Liquidity Constraints,” revision requested,
Journal of Consumer Research.
Reports and Monographs
1. Chan, Lewis, S. Mansinghka, Dilip Soman and Ying Zhao (2003), “Predicting Personal
Bankruptcies in Hong Kong,” HKUST Technical Report, Hong Kong SAR: HKUST,
School of Business and Management.
2. Ryhorski, M., R. Wilson, J. Fisher and D. Soman (2005), “Harnessing Customer
Intelligence,” Monograph.
3. N-Marandi, Sara and Dilip Soman (2007), “Improving Organ Donation Rates,” White
paper, Toronto, Canada: Trillium Gift of Life Foundation.
Other Working Papers and Work in Progress
Other Working Papers and Articles
1. Lee, Leonard, Min Zhao and Dilip Soman (2010), “Crossing the Virtual Boundary – The
Effects of Incidental Environmental Cues on Waiting Situations.”
2. Moorthy, Sridhar and Dilip Soman (2009), “On the Marketing of Rebates: Having Your
Cake and Eating it Too?”
3. Hong, Weiyin, Rongrong Zhou and Dilip Soman (2009), “Evaluating Multiple Gains and
Losses: Valence vs. Value Accounting”
4. Shi, Mengze, Xiuping Li and Dilip Soman (2009), “Multi-medium Reward Programs”.
Research in Progress
1. Goal Specificity and Savings Rates (with M. Zhao), manuscript being written up for
submission.
Page 9 of 22
10. 2. Envelopes, Boxes and Plastic Sheets: Product Development for Interventional Economics,
manuscript being written up for submission.
3. Culture, Construals and Intertemporal Choice (with C. Yeung and X. Li). Data collection in
progress
4. Behavioral Economics in the Field: Tests in India and China (with KS Su, S. Kulkarni), Data
collection in progress.
5. The Value of Feng Shui and 8: Evidence from the Real Estate Market (with L. Han, S.
Dasgupta and J. Gan), Data analysis in progress.
6. Consuming and Marketing Models: On the Psychology of Adopting Database Marketing
Systems (with J. Li), Data collection in progress.
7. Constructed Intertemporal Preferences, with M. Liu (data collection in progress)
8. Social Comparisons and Reference Points, with P. Aggarwal and M. Zhang
9. The Psychology of Touch, with Suzanne Shu and Joanne Peck. (data collection in progress)
10. Warmth, Colour and Charitable Giving, with Juliet Zhu (data collection in progress)
11. Menu Lengths and Choice (data collection complete)
CONFERENCE PRESENTATIONS AND WORKSHOPS
Refereed Conference Presentations
1. Soman, Dilip and Amar Cheema (2005), “Bracketing Effects on Spending,” Annual
Meeting of the Society for Judgment and Decision Making, Toronto, ON, Canada,
November 2005.
2. Liu, Maggie, Hee Kyung Ahn and Dilip Soman (2005), “Time Perception and
Intertemporal Discounting,” Annual Meeting of the Society for Judgment and Decision
Making, Toronto, ON., Canada, November 200.
3. Shi, Mengze, Xiuping Li and Dilip Soman (2004), “Multi-medium Reward Program,”
Association for Consumer Research, Portland, OR., October 2004
4. Soman, Dilip and Amar Cheema (2003), “When Goals are Counter-Productive: The
Effects of Violating a Behavioral Goal on Performance,” Annual Meeting of the
Society for Judgment and Decision Making, Vancouver, B.C., Canada, November
2003.
Page 10 of 22
11. 5. Soman, Dilip, Klaus Wertenbroch and Amitava Chattopadhyay (2003), “The Effect of
Currency Numerosity on Spending and Consumption,” Association for Consumer
Research, Toronto, Canada, October 2003
6. Nunes, Joseph, Dilip Soman and Klaus Wertenbroch (2002). “On the Causes of Debt
Aversion: Consumer Debt for Hedonic and Utilitarian Goods,” Association for
Consumer Research, Atlanta, GA., October 2002
7. Yeung, Catherine and Dilip Soman (2002); “Attribute Level Context Effects and
Preference Reversals,” Association for Consumer Research, Atlanta, GA., October 2002
8. Hong, Weiyin and Dilip Soman (2002), “Evaluation of A Series of Outcomes: The Role
of the Order of Occurrence and Value vs. Valence In Coding Outcomes,” Behavioral
Decision Research in Management, Chicago, IL. May 2002.
9. Soman, Dilip and Rongrong Zhou (2002), “Consumers' Perception, Evaluation and
Decision-making about Time,” Behavioral Decision Research in Management, Chicago,
IL. May 2002.
10. Zhou, Rongrong and Dilip Soman (2001), “The Effect of the Number of People Behind
in a Queue,” Annual Meeting of the Society for Judgment and Decision Making,
Orlando, FL., November 2001.
11. Zhou, Rongrong and Dilip Soman (2001), “On the Psychology of Queuing: Why Does
the Number of People Behind You Matter in How You Feel and What You Do?”
Association for Consumer Research, Austin, TX, October 2001.
12. Soman, Dilip and Amar Cheema (2001), “Phantom Gains and Losses: The Effects of
Paper Income Changes on Spending and Consumption Decisions,” Association for
Consumer Research, Austin, TX, October 2001.
13. Soman, Dilip (2000), “The Effect of Sunk Time on Decision-Making: Why Time is Not
Like Money,” Society for Judgment and Decision Making, New Orleans, LA. November
2000.
14. Soman, Dilip and Amar Cheema (2000), “Malleable Mental Accounting,” Association
for Consumer Research, Salt Lake City, UT. October 2000.
15. Soman, Dilip (2000), “The Choice-Satisfaction Preference Reversal,” Behavioral
Decision Research in Management, Tucson, AZ. May 2000.
16. Gourville, John and Dilip Soman (2000), “Transaction Decoupling,” Behavioral
Decision Research in Management, Tucson, AZ. May 2000.
Page 11 of 22
12. 17. Soman, Dilip (1999). “Modeling the Effects of Path Characteristics on Judgments: Does
High Satisfaction Always Mean High Choice?” Association for Consumer Research,
Columbus, OH. October 1999.
18. Soman, Dilip and Amar Cheema (1999), “Do Higher Credit Limits Result in Greater
Spending?: The Effects of Credit Limits on Spending Behavior,” ACR, Columbus, OH.
October 1999.
19. Soman, Dilip and John T. Gourville (1999). “The Management of Consumption,”
Society for Consumer Psychology Conference, St. Petersburgh, FL. February 1999.
20. Soman, Dilip and Satya Menon (1998). “Effective Advertising of Really-New Products:
The Psychology of Curiosity”. Association for Consumer Research, Montreal, Canada.
October 1998
21. Soman, Dilip (1998). “The Effect of Credit Card Usage on Spending Patterns”.
Marketing and Public Policy Conference, Arlington, VA. June 1998.
22. Soman, Dilip and John Gourville (1998). “Does Variety Help or Hurt?: The Effects of
Ordinal and Nominal Variants on Consumer Choice”, Behavioral Decision Research in
Management Conference, Miami, FL. May 1998.
23. Gourville, John and Dilip Soman (1998). “The Antecedents and Consequences of
Payment Depreciation: Some Real World Evidence,” Behavioral Decision Research in
Management Conference, Miami, FL. May 1998.
24. Soman, Dilip (1998). “Virtual Progress: The Effects of Path Characteristics on
Perceptions of Progress,” Behavioral Decision Research in Management Conference,
Miami, FL. May 1998.
25. Nunes, Joseph, Dilip Soman and Klaus Wertenbroch (1998). “On the Causes of Debt
Aversion: Consumer Debt for Hedonic and Utilitarian Goods,” Behavioral Decision
Research in Management Conference, Miami, FL. May 1998.
26. Menon, Satya and Dilip Soman (1998). “Harnessing Curiosity in Effective Advertising
Strategies,” Society for Consumer Psychology Annual Conference, Austin, TX.
February 1998.
27. Soman, Dilip (1997): “Contextual Effects of Payment Mechanism on Purchase
Intention,” Society for Judgment and Decision Making Annual Meeting, Philadelphia,
PA. November 1997.
28. Soman, Dilip (1997): “Virtual Progress: The Importance of Being on the Move vs.
Getting There,” Poster Presentation, Society for Judgment and Decision Making
Annual Meeting, Philadelphia, PA. November 1997
Page 12 of 22
13. 29. Soman, Dilip (1996): “Do Credit Cards Influence Spending?,” Working Paper
Presentation, Association for Consumer Research Conference, Tucson, AZ, October
1996.
30. Gourville, John and Dilip Soman (1996): “Payment Depreciation and Transaction
Decoupling,” Association for Consumer Research, Tucson, AZ, October 1996.
31. Soman, Dilip and John Gourville (1995). "Experiencing Gains and Losses". Poster
Presentation at the Annual Meeting of the Society of Judgment and Decision Making,
Los Angeles, CA. November 1995.
32. Soman, Dilip and John Gourville (1994). "Product Purchasing and Consumer
Overconfidence: An Investigation Using Mail-In Rebates". Poster Presentation at the
Annual Meeting of the Society of Judgment and Decision Making, St. Louis, MO.
November, 1994.
Invited Seminars and Symposia
1. New York University, Stern School of Business (1998)
2. Stanford University, Graduate School of Business (1998)
3. Dartmouth College, Amos Tuck School of Business Administration (1998)
4. Duke University, Fuqua School of Business (1999)
5. Washington University, Olin School of Management (1999)
6. Carnegie Mellon University (2000)
7. Syracuse University (2000)
8. Stanford University (2000)
9. University of California, Berkeley (2001)
10. University of Toronto (2001)
11. Columbia University (2001)
12. Berkeley Choice Symposium (2001)
13. University of Colorado (2001)
14. Harvard Business School (2001)
15. Duke University, Fuqua School (2001)
16. National University of Singapore (2002)
17. Northwestern University, Kellogg School (2002)
18. Australian Graduate School of Management (2002)
19. University of Toronto at Scarborough (2004)
20. University of Maryland at College Park (2005)
21. Hong Kong University of Science and Technology (2005)
22. Chinese University of Hong Kong (2005)
23. McGill and Concordia Universities (2006)
24. University of British Columbia, Sauder School (2006)
25. Yale University (2006)
26. Cornell University (2006)
27. New York University (2006)
28. University of Alberta (2006)
Page 13 of 22
14. 29. INSEAD (2006)
30. National University of Singapore (2006)
31. Hong Kong University of Science and Technology (2006)
32. University of Western Ontario, Ivey School (2007)
33. University of Kansas (2007)
34. Fisher School, Ohio State University (2007)
35. University Health Network, University Grand Rounds (2007)
36. Guanghua School, Peking University (2007)
37. Boston College (2008)
38. University of Texas at Austin (2008)
39. Chulalankorn University, Sasin School (2008)
40. Kellogg Graduate School of Management, Northwestern University (2008)
41. National University of Singapore (2008)
42. York University, Schulich School of Management (2009)
43. London Business School (2009)
44. Sogang University, Korea (2009)
45. Jyvaskyla University, Finland (2009)
46. University of Chicago: Booth School (2009) – “Capitalism without Poverty” conference
47. Princeton University (2010)
48. Wildred Laurier University (2010)
49. Virginia Tech (2010)
50. US Department of Health and Human Services: Behavioural Economics Symposium
(2010)
Other Conference Presentations
1. Soman, Dilip (2009), “Using Psychology to Facilitate Savings,” Capitalism without
Poverty conference, University of Chicago: Booth School of Business, October 2009.
2. Soman, Dilip (2007), “Helping People Help Themselves,” Southern Ontario Behavioral
Decision Making Meeting, London, ON, April 2007.
3. Soman, Dilip (2007), “Coming Up with Research Ideas,” AMA Sheth Doctoral
Consortium, Phoenix, AZ, May 2007.
4. Soman, Dilip (2005), “The Duration Heuristic,” Southern Ontario Behavioral Decision
Making Meeting, Waterloo, ON, April 2005.
5. Soman, Dilip (2003), “The Effect of Payment Mechanisms on Spending,” Association for
Consumer Research Doctoral Symposium, Toronto, Canada, October 2003.
6. Soman, Dilip (2003), “Managing the Research Enterprise,” AMA Sheth Doctoral
Consortium, Minneapolis, MN, June 2003.
7. Soman, Dilip and Mengze Shi (2001); “Perceived Progress and Implications for Route
Planning,” INFORMS Marketing Science Conference, Wiesbaden, Germany. July 2001
Page 14 of 22
15. 8. Yeung, Catherine and Dilip Soman (2001); “Attribute Level Context Effects and
Preference Reversals,” INFORMS Marketing Science Conference, Wiesbaden, Germany.
July 2001
9. Gourville, John and Dilip Soman (1997): “Does Variety Help or Hurt?: The Effects of
Ordinal and Nominal Variety on Consumer Choice” BDT Camp, Boulder, CO. October
1997.
10. Soman, Dilip, Sanjay K. Dhar and Claudia Gonzalez-Vallejo (1997): “Modeling the Effect
of Vagueness in Retail Advertising”, INFORMS Marketing Science Conference, Berkeley,
CA. March 1997.
11. Gourville, John and Dilip Soman (1997): “Volume Discounts, Bulk Purchasing and
Increased Consumption”, INFORMS Marketing Science Conference, Berkeley, CA. March
1997.
12. Soman, Dilip, Sanjay K. Dhar and Claudia Gonzalez-Vallejo (1996): "The Effects of
Tensile Discounts in Retail Price Advertisements", INFORMS Marketing Science
Conference, Gainesville, FL. 1996.
13. Soman, Dilip (1996): “Modeling Vagueness in Retail Price Advertisements,” Front Range
Marketing Consortium, Denver, CO, November 1996.
Presentations Made at Professional Societies and Corporations
1. “Managing Customer Value: One Stage at a Time,” invited book presentation at the Rotman
School of Management, Toronto, ON, February 2010.
2. “The Behavioral Economics of Pricing,” invited presentation at the Price Point Conference,
Toronto, ON, November 2005.
3. “Managing Customers,” invited presentation at the Indo-Canadian Chamber of Commerce,
February 2004, Toronto, Ontario
4. “Managing Customers by Marketing Intelligence,” invited presentation, FedEx (China and
Asia Pacific), October 2003, Hong Kong.
5. “The Behavioral Economics of Pricing Decisions,” invited presentation, Procter and
Gamble, September 2004.
RESEARCH GRANTS
1. “Effective Advertising of Really New Products”, from Marketing Science Institute, 1997
and from the Council on Research and Creative Work, CU-Boulder, 1998 (with Satya
Menon)
Page 15 of 22
16. 2. “Modeling and Measuring the Evaluations of Services over Time: Does Choice =
Satisfaction?” Direct Allocation Grant, Research Grants Council, Hong Kong, 1999.
3. “Consumer Choice Among Wide Assortments,” Direct Allocation Grant, Research Grants
Council, Hong Kong 2000. (with John Gourville)
4. “Consumer Debt and Borrowing Decisions,” Competitive Grant, Research Grants Council,
Hong Kong, 2000-2002.
5. “The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition
Liabilities and Payments,” Direct Allocation Grant, Research Grants Council, Hong Kong
2002.
6. “Consumer Reactions to Waiting and Queuing and Implications for the Management of
Services,” Competitive Grant, Research Grants Council, Hong Kong, 2002-2005 (with
Rongrong Zhou).
7. “The Psychology of Intertemporal Discounting: Cognition, Culture, Consequences,”
Social Sciences and Humanities Research Council of Canada, 2005-08.
8. “Managing Customer Value: One Stage At a Time,” Bell University Labs at the
University of Toronto, 2007-08.
9. “Helping People Help Themselves: Structuring Decision Making for Individual and
Societal Good,” Social Sciences and Humanities Research Council of Canada, 2008-2011.
10. “The Behavioural Economics of Savings programs,” AIC Institute for Corporate
Citizenship Grants, Rotman School, 2009-10, C$ 5000.
HONORS AND AWARDS
1. Rotman Excellence in Teaching Award, 2005, 2006, 2007, 2008, 2009
2. Corus Chair in Communications Strategy, 2004 -
3. Roger Martin and Nancy Lang Award for Excellence in Research, Rotman School, 2004.
4. Society for Consumer Psychology, Early Career Award, 2004.
5. Cited as Outstanding Reviewer, Journal of Consumer Research, 2002-2003.
6. Invited to participate in MSI Young Scholars Program, 2003
7. Invited as faculty delegate to the AMA-Sheth Doctoral Consortium, 2003, 2006, 2007,
2008
8. Invited as faculty presenter, ACR Doctoral Symposium, 2003, 2006.
9. Top Management Author, Emerald Management Review, 2002.
10. Franklin Prize for Teaching Excellence, November 2002, HKUST.
11. Elected to Beta Gamma Sigma, 2002, HKUST Chapter
12. Best Article in Cornell Quarterly, Finalist Award, 2002
13. Elected to “Top Professors Circle”: Kellogg – HKUST Executive MBA, 2001-2002,
2002-2003
Page 16 of 22
17. 14. Dean’s Recognition of Teaching Excellence, HKUST, 1999-2000, 2000-01, 2001-02,
2002-03.
15. Charles Guiney Research Scholar, University of Colorado, 1998-99.
16. Honorable Mention, Einhorn Young Investigator Award, Society for Judgment and
Decision Making, 1998.
17. Fellow, American Marketing Association Doctoral Consortium, 1995.
18. Honorable Mention, Clayton Doctoral Dissertation Competition, Marketing Science
Institute, 1995
19. The University of Chicago Fellowship, 1992-1995.
TEACHING
1. New Course Development
1. Marketing Analysis (CU-Boulder)
2. Strategic Marketing (HKUST) – Redesigned existing course
3. Marketing of Financial Products and Services (HKUST)
4. Marketing Analysis for Customer Value Management (HKUST / Rotman EMBA)
5. Seminar in Behavioral Economics (HKUST / Rotman Ph.D.)
6. Marketing Practicum: New Product Lab (Rotman MBA)
7. Foundations of Integrative Thinking (Rotman MBA)
8. Managing Customer Value (Rotman MBA)
9. Data Driven Marketing (Rotman MBA)
2. Courses Taught
1. Consumer Behavior (CU Undergraduate) and Managerial Decision Making (Toronto
MBA)
2. Marketing Analysis (CU Undergraduate)
3. Strategic Marketing (HKUST Undergraduate)
4. Field Project – King Soopers and P&G (CU MBA)
5. Marketing Strategy Field Course (HKUST MBA)
6. Marketing of Financial Products and Services (HKUST Undergraduate)
7. Marketing Analysis for Customer Value Management (HKUST EMBA)
8. Marketing Strategy and Analysis (TRIUM EMBA, taught at HKUST and London School
of Economics)
9. Behavioral Decision Theory (CU, HKUST, Toronto MBA and Toronto Ph.D.)
10. Special Topics in Marketing Theory: Advances in Behavioural Economics (HKUST and
Rotman Ph.D.)
11. Pricing Strategy (Toronto MBA)
12. Marketing Practicum (Toronto MBA)
13. Data Driven Marketing (Toronto MBA)
14. Judgment and Decision Making / Foundations of Integrative Thinking (Toronto MBA)
15. Managing Customer Value (Rotman MBA)
16. Behavioural Economics (Rotman MBA mini-course)
17. Introduction to Management: Marketing (Rotman Commerce required course)
Page 17 of 22
18. 3. Ph.D. Students
1. Academic Advisor or Curriculum Paper Supervisor: Julien Cayla, Amar Cheema (CU
Boulder); Maggie Liu, Hee-Kyung Ahn, Jaewoo Joo (Rotman)
2. Dissertation Committee Served on:
Chair or Supervisor
• Xiuping Li (Toronto, supervisor), 2006 – Placed at National University of
Singapore
• Maggie Liu (Toronto, supervisor, in progress)
• Hee Kyung Ahn (Toronto, co-supervisor, in progress)
Committee Member
• Amar Cheema (CU Boulder), 2003
• John Story (CU Boulder), 1998
• Weiyin Hong (HKUST), 2000
• Catherine Yeung (HKUST), 2003
• Liyuan Wei (Toronto), 2006
• Meng Zhang (Toronto), 2006
• Jiao Zhang (University of Chicago, external member), 2006
• Xin Ge (University of Alberta, external examiner), 2007
• Jeremy Yip (Toronto), in progress
• Rickard Enstrom (University of Alberta, external examiner), 2009
4. Executive Education
1. Developing a Customer Orientated Organization
2. The Marketing of Financial Products and Services
3. Marketing in Cyberspace
4. Managerial Decision Making and Negotiations
5. Pricing for Profit and Value Creation
6. Strategic Marketing and the Marketing of Services
7. Executive Education Programs and Lectures for: Citibank, HSBC, Indian Bank, Hewlett-
Packard, IBM, Merck, ShandaTel, HKSAR Government, Hong Kong Education and
Manpower Bureau, HSBC, Bank of China, New York Life Insurance, Eagle Star
Insurance, Federal Express, Hewlett Packard, Hospital Authority (Hong Kong), Rogers
Cable, CIBC Mortgages and Lending, Ontario Lottery and Gaming Corporation, GSK,
International Railway Institute, Indian Bank, Indian Railways, LIC of India, Sanofi
Aventis.
5. Other Teaching Activities
Page 18 of 22
19. 1. Teaching Materials: Numerous Short Cases and Exercises Developed
2. Textbook Reviewer for “Principles of Marketing”.
3. Independent Project Advisor: Four Projects at CU-Boulder, Seven Projects at Rotman
4. Field Project Supervisor for four MBA student teams (2000-2003), HKUST.
5. Undergraduate Advisor: Mandy Chan, Jason Yu, Sin-Young Kim (U of T Commerce),
Mandia So, Karen Lai, Flora Yeung, Rachael Chang (U of T Engineering)
INDUSTRY EXPERIENCE
1988 – 1990 Marketing Executive, Tata Engineering, India.
1992 Account Executive, J. Walter Thompson, India.
SERVICE
Service to Profession
Conference co-chair: Association of Consumer Research (ACR), 2007.
Conferences Organized: Boulder BDT-Marketing Research Camp, October 1997.
Southern Ontario Behavioral Decision Research Conference, May
2006.
Conference Program Committees Served On: Association for Consumer Research, 1999, 2000,
2002, 2003, 2004, 2005, 2008, 2009 (Asia Pacific)
Associate Editor: Journal of Economic Psychology (2002 - 2005) [Area editor –Marketing]
Journal of Marketing Research (2006 - 2009)
Guest Editor / Associate Editor: Journal of Marketing Research, Marketing Science, Management
Science
Editorial Review Boards:
Journal of Consumer Research
Journal of Consumer Psychology
Journal of Marketing Research
Journal of Marketing
Marketing Letters
Reviewer for:
Journal of Marketing Research
Marketing Science
Management Science
Journal of Retailing
Page 19 of 22
20. Infant and Child Development
International Journal of Research in Marketing
Managerial and Decision Economics
Journal of Applied Social Psychology
Journal of Management Studies
Organizational Behavior and Human Decision Processes
Journal of Behavioral Decision Making
Journal of Neuroscience, Psychology, and Economics
ACR, ACR (Asia), ACR (Europe), AMA Conferences (1995-2002)
Hong Kong Research Grants Council CERG Proposals
Social Sciences and Humanities Research Council
National Science Foundation
Special Sessions / Symposia Organized: ACR 1996, BDRM 1998, ACR 1999, BDRM 2000,
Marketing Science / INFORMS 2001, ACR 2001, ACR 2002.
Track Organizer: Colorado Invitational Choice Symposium, June 2004, June 2007.
Competitive Paper Session Discussant, ACR 1997, 1999, 2002, 2006
Membership of Professional Associations: Association for Consumer Research, INFORMS,
Society for Consumer Psychology, Society for Judgment and Decision Making, American
Marketing Association.
Service to Employers
University of Colorado
• College of Business, Curriculum and Policy Committee Member, 1997-99.
• Marketing, New Course Development 1996-97.
• Marketing, Ph.D. Committee, 1997-99.
• Marketing, Recruitment Committee, 1997-99.
• College of Business, Distance Learning Committee, 1998-99.
Hong Kong University of Science and Technology
• School of Business and Management, Search Committee for Department Head, 1999-2000.
• School of Business and Management, Faculty Advisor for YDC Business Plan
Competition, 2000, 2002, 2003.
• School of Business and Management, Research Committee, 2001-
• School of Business and Management, Academic Director for Executive Education
Programs, 2001-
• School of Business and Management, MBA Curriculum Review, 2002.
• School of Business and Management, Representative on Marketing and Continuing
Education Panels for Teaching Learning Quality Process Review, 2003.
Page 20 of 22
21. • Marketing Department, Faculty Recruitment Coordinator, 2000, 2001.
• Marketing Department Representative, Undergraduate Major Selection Seminar, 2000.
• Marketing Department, Seminar Series Coordinator, 2000-2001.
• Marketing Department, Ph.D. Committee, 2000-2002
• Marketing Department, Research Grants Coordinator, 2001-
University of Toronto
• Rotman School, Faculty – Staff Campaign co-chair, 2007
• Rotman School, Executive Committee, 2005 - 2008
• Masters Program Committee, 2004 – 05, 2008 -
• Marketing Faculty Recruiting Committee, 2003 - present
• Marketing Faculty Recruiting (Scarborough Campus), 2003
• Teaching Evaluation Committees for promotion and tenure cases
• Marketing Advisory Board, 2004 –
• Rotman School, Admission and Standards Committee, 2003 – 2005
• Rotman School, Appointments and Awards Committee, 2004 – 2005
• Rotman School, Promotions and Tenure Committee, 2005 –
• Rotman School, Executive Committee, 2005 -
• Rotman School, Academic Director for Executive Education Programs, 2004 –
• Integrative Thinking Practicum Group, 2004 – 2006
• Served on ad-hoc tenure committees, 2005 –
Advisory Boards (Academic and Student Activities and Corporate)
• Faculty Advisor, Rotman Marketing Association (2003 – 2007, 2009- )
• Faculty Advisor, International Advisory Board, Rotman School (2003 - 2005)
• Faculty Advisor, Rotman Commerce Beyond Business (2009- )
• Faculty Advisor, Rotman Commerce Marketing Association (2009 - )
• Advisory Board, Accelteon Partners.
• Advisory Board, Rotman NeXus
Mentorship
Serve as mentor to over 50 past and present EMBA and MBA students
MEDIA APPEARENCES
1. Radio: Appeared as a guest on Smart City Radio for a discussion on my work on
behavioural economics and how it can be used to enhance consumer welfare. September
14, 2006.
2. Radio: Appeared as a guest on CBC Radio Business network on the Psychology of
Pricing, April 12, 2006.
Page 21 of 22
22. 3. TV: Appeared as a guest on CBC Newsline on the Consumer Psychology of Gasoline
Prices, March 31st, 2006.
4. TV: Appeared as a guest on ROBTV (Report on Business, Toronto), Marketing Mondays,
on pricing of luxury products, April 26th, 2004.
5. Radio: Invited Guest in Australian Broadcasting Corporation morning chat shows to
discuss services and queue management,
1 March 20, 2003, ABC Western Australia, Perth
2 March 25, 2003, ABC Northern Territories, Darwin
3 March 26, 2003, ABC Tasmania, Hobart
6. TV: Appeared as a guest in Newsline (ATV, Hong Kong), a news discussion program on
consumer credit issues, September 1, 2002.
7. Featured in Canadian Business (October 2004), Financial Times and the Singapore Straits
Times (June 2004) in stories about faculty recruiting.
8. Radio: Appeared as a guest on wsRadio (Everyday Wealth) show, discussing consumer
credit and spending behaviour, June 2005.
MEDIA COVERAGE OF RESEARCH
Over 50 quotes and articles based on my research have been published in several leading
newspapers and newsmagazines.
Page 22 of 22