Performance matters and probably everyone hears that 1-second delay in page response can result in a 7% reduction in conversion, translating it to sales, potentially you are going to lose $2.5 million every year if your store is making $100.000 per day. Even the best-optimized back-end solution can be ruined by the bunch of JavaScript libraries or even just not optimised images. It’s really easy to forget about front-end performance or let you clients ruin it just by adding unoptimized content and tons of tracking scripts. I’ll show you a way to easily measure the Magento 2 front-end performance and how to find and eliminate bottlenecks. The talk will also cover common mistakes and show how different configuration options will affect page load and user experience.