This document discusses the results of market research conducted to help design a film magazine. The research found that: - Actors/actresses are the most intriguing part of magazines for the target audience. - Cover stories do not as much interest many in the target group. - Audience preferences were for a magazine with simpler layout and limited information over a busy layout. - Red, black and white were recommended colors that will help emphasize the horror genre. The findings helped inform decisions around the magazine's cover image, internal layout, and color scheme to best attract the target horror film fans.

2. This helped me realise
How often do you buy/read film that magazines are a
magazines? good form of
advertisement as most
of my target audience
use this as a form of
entertainment thus
Every day
they can update
one a week week themselves with
once a month media. This question
Once in a while helped carry on my
Never decision on creating a
front cover magazine.

3. As I have discovered
that the price of an
How much would you be willing to magazine doesn’t
pay for a magazine? impact my audience’s
choice on buying it, I
have decided to
create it under the
publication of Empire
£1 as it costs £3.99.
£2
£3.00
£4.00

4. This allowed me to
What feature of an magazine attracts realise that actors and
actresses contribute
and intrigues you the most to their decision on
watching it, as many
are loyal fans of
Actors/actresses specific actors. I will
insert an image of my
Title actor that will assure
me it will interest
Cover stories audience. As cover
stories seems to not
interest many of my
target audience, I will
keep it limited.

5. I will use the colour;
red, black and white, on
my magazine to make it
What colour would stand out and as it is
you like the overall recommended by my
colour scheme of the audience. these colours
magazine to be? will help emphasise the
horror genre as they
signify and denote danger
Red
Blue
Green
Black and
white

6. I will take a close up image of
Whose image would you my antagonist in order to
satisfy my audience and
want in a magazine? intrigue them into watching the
movie. Also, this will help
attract horror fans as it will
easier to identify with the image
of our antagonist.
Protagonist
Antagonist

7. When I started my
What type of a layout do you prefer secondary research I
in a magazine? realised that majority
of magazines are
crowded with
information, which I
personally wasn’t
Busy layout with
detailed attracted to. Thus I
information decided to add this
question to see what
Simple layout
my audience
with limited
information think, and found that
majority of them have
similar perceptions.
Therefore, I’ll
construct my
magazine in a form
that it will not be that
detailed so it will not
bore my audience.