The document outlines a proposed magazine called "Global Soccer" that will analyze football/soccer from around the world and target males ages 16-44 from middle and lower social classes. It will include more pictures and less text than competitors, as well as promotions relevant to the target audience. The creator intends to gather information from top European leagues as well as other international leagues using apps like FOTMOB and Sky Sports. They plan to evaluate their work by comparing it to similar existing magazines once completed.