MySportsLife will be a new sports social network that conveys coverage of multiple sports. It will work with companies like ESPN to share its unique perspective on sports and social media. The brand started from a sports fan's heart and speaks to all fans. The logo is a bright red circle meant to attract users to click and interact, differentiating itself from competitors through its color. The culture will be fun and focus on connecting fans to athletes to share sports events.
Rinkside Tweeting: A Foucauldian Analysis of Changing Power Relations in the ...Naila Jinnah
Paper written for my Social Theory of the Body class, taken as part of the Kinesiology Master's programme in Socio-Cultural Studies of Sport, Health and the Body at Queen's University in Fall 2010.
Sports and Social Media Predictions for 2010Jason Peck
It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.
Rinkside Tweeting: A Foucauldian Analysis of Changing Power Relations in the ...Naila Jinnah
Paper written for my Social Theory of the Body class, taken as part of the Kinesiology Master's programme in Socio-Cultural Studies of Sport, Health and the Body at Queen's University in Fall 2010.
Sports and Social Media Predictions for 2010Jason Peck
It is my pleasure to present the ebook, Sports and Social Media Predictions 2010, which features 16 smart people and thought-leaders who have graciously shared their opinions, thoughts and predictions for sports and social media in 2010.
Community is the life of Esports because it does not grow in Isolation. In this slideshare, you learn how esports teams can build an engaged community. Also, why it is necessary for teams who want to appeal to investors.
Following The Social Culture of Gen Z in esports by Balazs Lengyel - BIG ClanSavage Marketing
With the exponential growth of esports comes the need to be able to connect and interact with the fans, especially if you are a new company in the space. Most traditional methods are no longer effective when engaging with young esports audiences, and companies are required to pay closer attention to the culture the fans built around themselves, and various esports titles.
In this session, Balázs will offer some insight on how BIG plan their social media around connecting with their fans through creativity and share some personal experiences and methods he found to be useful.
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
Community is the life of Esports because it does not grow in Isolation. In this slideshare, you learn how esports teams can build an engaged community. Also, why it is necessary for teams who want to appeal to investors.
Following The Social Culture of Gen Z in esports by Balazs Lengyel - BIG ClanSavage Marketing
With the exponential growth of esports comes the need to be able to connect and interact with the fans, especially if you are a new company in the space. Most traditional methods are no longer effective when engaging with young esports audiences, and companies are required to pay closer attention to the culture the fans built around themselves, and various esports titles.
In this session, Balázs will offer some insight on how BIG plan their social media around connecting with their fans through creativity and share some personal experiences and methods he found to be useful.
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
2. MySportsLife will convey a universal message of multiple sports
coverage and social network applications.
We will work with other major sports entertainment
companies such as ESPN to help convey our unique angle on
sports and social internet networks.
3. A brand that started from the heart of a sports fan. That also
speaks to the everyday sports fan.
A brand name with a
universal appeal to kids
and adults.
A brand name that brings sports and
the people behind the sports to life.
4. Status
This brand name is not registered according to USPTO.gov
The brand name would fall under the category of an arbitrary
brand name.
Their are no none domain names that match this name.
Concerns
Their is another highly known web site call mysportsbook.com.
This is a gambling website that could get mix up with our
name .
5. A logo that is bright and easy to spot.
A easy to read typographic and colors that are easy on the
eyes.
The red circle acts as a button to affect consumers to click on
the target.
Red is also the opposite of the major competitors in social
networks.
6. We believe that the new red button logo for mysportslife will
be very effective. It should stand the test of time while standing
out versus the competition.
We wanted a brand logo that promotes interaction and one
that differentiates itself from others. The logo can work as
station for all sports fans to meet.
We hope it will convey a message of unity amongst our users
and something that can blend in with other advertising
platforms.
We think it can reflect or unique brand due to its uniqueness in
the context of most social network logos, along with the
message that says that this is the home of the red spot light.
7. This is the logo of the leading social network competitor. Their
logo is unique due to its colors and font type. It is an inviting
color with a clear white font background. This helps the logo
stand out while promoting leadership of its industry.
8. ESPN
ESPN logo represents one that we are trying to key off of. We
think that relating to the world wide leader in sports can help
with our impact to consumers. We have the same reds and
lettering that has help ESPN’s logo become a staple in our
society.
9. We will work to use multiple logos with all containing a red
tone to heighten awareness of the logo. We will use lettering
similar to the one used by the makers of the rolling stone
magazine.
The secondary logo can also be used in the right situations or
web advertisement.
10. CORPORATE CULTURE
Our want is to create a fun, focus environment that believes in
the natural feelings that sports brings us.
Our want is to promote everyday connectivity between the
average sports fan and athlete and the famous ones.
We will work with internet programmers to create applications
such as the red spot light which will highlight a unknown athlete
every month.
Our culture will be one that is respected in the industry of
sports entertainment and internet social networks.
11. MISSION STATEMENT
Our mission will be to create a online social interaction
environment that promotes the sharing of sports events and
moments. It is also our mission to promote the user
competition through real life and online activities. We will work
to create a safe and secure website that allows users to share
identities and life stories through video and user profiles. We
will also work to create a reliable search engine for unknown
athletes which will allow them to further network with athletes
and future employers.
12. TAGLINE
MySportsLife.com
A place for you and everyone who loves sports and all the
things that sports teaches you.
A place where every point and assist is counted and highlighted.
A place where the fans can watch and follow their most favorite
athletes.
A place where all things sports comes toghether with all things
social.
A place to share your thoughts, feelings and passion for
everything that is sports related.