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Media Evaluation!
     Rachael Parsons
THE TASK
My Media coursework consisted of producing
  a college magazine which had to include a
minimum of 4 images produced by myself with
    a front cover and a contents page. Also
producing a Music magazine also consisting of
a minimum of 4 of my own images which had
   to have a font cover, contents page and
              double page spread.
The ways in which my media products
use, develop or challenge the forms or
 conventions of real media products



                              Next slide
College
          magazine


                                                In my college magazine I went
                                             against the conventional imagery
   My college magazine uses a typical         for a typical magazine as I used a
layout seen in many magazine covers, I       black and white image as my main
 used this as it helped me to produce a
  front cover easily while still making it          image and a plain white
       eye catching and effective.             masthead. I did this as I wanted
 Using the basic layout could also help      the sell lines to stand out more as
  the readers through the magazine as          they where the most important
  they would know roughly from other               pieces on the page in this
     magazines where everything is                    particular magazine
                 situated.
Music
magazine
   My music magazine
 follows the conventions
of NME in some aspects,
as I took inspiration from
   this for the contents
  page and double page
 spread. It features some
  of the things typically
seen in a music magazine
 such as reviews and lots
   of pictures of people
      singing and with
        instruments.
Music
magazine
continued
I also once again went against
the normal conventions of a
music magazine by using black
and white images, I used these
through as they added interest
to the page and made the text
underneath stand out more.
                                 I have also gone against the normal
                                 conventions of the mast head which
                                  on most music magazine I noticed
                                 situated to the side of the page not
                                   across the top of the page, but I
                                   wanted it across as I wanted the
                                    name of the magazine to really
                                               stand out
How does your media products
represent particular social groups
                &
 Who would be the audience for my
         media products?
College                            My college magazines target audience was
                                      students aged 16-19., and believed that I
                                      managed to achieve the look for my target

magazine                              audience with the use of:

                                                          I have also used photos that are
                                                          aimed at this audience by using
                                                          fashion shots. These pictures where
                                                          also done with young models so
Using the logos for Facebook and twitter                  this again attracts the target
shows that the target audience is the                     audience
younger target audience.




                                                 The price of this magazine being
 Using the college logo shows                    £1 would also attract my target
 the target audience straight                    audience as any more then people
 away as people who do not                       may second think about buying
 attend that college would                       this magazine.
 not necessarily want to buy
 this magazine
College
magazine
continued
 With this particular issue of the college
 magazine I believe maybe females would be
 more attracted to it than males as I have
 used a male model as the main image which
 would attract females and it is a fashion
 special.
Music
                                         The target audience for my music magazine was
                                         young adults between 16- 30 who are interested in
                                         the indie alternative genre. I believe I have achieved


magazine
                                         this with the use of new bands and current music so
                                         this would attract this target audience who keep up
                                         to date with the latest bands, but I have also added
I have also added things                 some older bands in to the mix so that this may also
that the target audience                 attract a wider range of audiences
would be interested in       I have also added quotes to my articles
such as, the top tats sell   which I noticed was used a lot in NME
line. This would attract     which has the same target audience as
the target audience as       what I was trying to achieve, where as
they are the top age         magazines like Q did not
group who get tattoo’s
Music
magazine
continued
 With this magazine and they way it is laid out with
 the colour scheme I believe this magazine would
 attract males and females within my target age
 group category. The reason I chose this genre of
 music a indie/alternative magazine is because this
 genre widely attracts both males and females and
 this would attract a wider audience
What kind of media institution
 might distribute your media
     product and why?
College
magazine                     Also now with the use       If this was to happen if
                             of internet and modern      the magazine was going
I believe that my college    technology my               out professionally I
magazine would possibly      magazine could also be      would add on the front
be distributed by colleges                               page or the contents
                             distributed on the          page, that they can
with some tweaking as        college website or even
the magazine gives an                                    receive this via these
                             be available for email      different ways so that it
overview on everything       delivery which would        gives people the option.
happening at the college     once again be really
at that time which would     helpful to students who
be really helpful to         do not have a lot of
college students who may     time to just go pick up a
wish to know what's          magazine, and this
going on and what they       could also be sent to
can get involved with.       their phones with the
                             use of a smartphone.
Music
magazine
 I believe that with tweaking as this magazine is not at a
 professional level yet this could be distributed by shops such as
 supermarkets and newsagents, It could also be supplied in
 specialised shops such as music shops that could come as a
 supplement with an instrument or a purchase of some kind. This
 could also be available in music shops such as HMV and FOPP,
 which would be a perfect place for my target audience as these
 are the places they would most probably go. As well as these
 because of the target audience this could also be distributed on a
 webpage or by email as this is a fast easy and sufficient way for
 most young adults to buy things, such as downloaded music.
How did I attract/address my
          audience
College                                              To persuade my reader to buy
                                                        this magazine I also added the

magazine                                                use of how that buying this
                                                        magazine will help the cause
                                                        ‘Make a wish foundation’.
To attract my target audience I used conventions a
general established College Magazine would use.



I used black and white images with bright blues
for the sell lines to make them stand out on the     If this was a professional
page.                                                magazine and was going to be
                                                     published and dispatched I
                                                     would have to gain permission
                                                     for the use of this logo
Music                     To attract my target audience I used conventions a
                                 general established Music Magazine would use.



magazine
I have used a title that would attract
                                            I have used informal language which would
                                            attract the age group I wanted and fits the genre
                                            of the magazine well, as it is on the same level as
                                            the audience.
my target audience also and fits in
with the genre of my music magazine,
as it is not a typical font found


I used darker colours of blue and grey that could
attract both males and females and used the same
colour scheme throughout to make the magazine
flow. I also used some brighter colours to make
things really stand out

                                                                 For my main image I used
                                                                 typical indie clothing on my
                                                                 model and a guitar which is
                                                                 generally what you would see
                                                                 on a conventional music
                                                                 magazines cover image
What have I learnt about technologies
from the process of constructing this
              product?
Quark
                                   While producing my music magazine I learnt a whole
                                   new programme that I am now fully confident with
                                   and I really liked the look it gave to my magazine.



                         TOOLS IVE LEARNT!
Drop down caps, this is used                                      Changing Opacity, I did
in a lot of conventional                                          this for the title of my
magazines and is generally                                        double page spread,
seen in all articles on the                                       this enabled it took look
double page spread                                                more professional and
                                                                  blend in while still
                                                                  standing out with the
                                                                  background



                               Linking tool, this enabled me to
                               make separate text boxes while
                               making sure the text carried on
                               throughout the boxes
Photoshop                       Through creating my music magazine I have learnt a
                                lot about Photoshop which I could not use at all
                                before producing this magazine.

                         TOOLS I’VE LEARNT!
Changing levels to photos,     Background eraser tool, I
I did this to make my          used this for my masthead
photos look more
                               and for testing one image I
professional, for example
changing the brightness        was going to use for my main
                               image but chose against as I
                               do not think it was at a good
                               enough standard
I was going to use this image for my main image but went against
        it as I was not completely happy with the outcome and it did not
        look professional enough so this is something I would have to
        work on in Photoshop

Original image                                         Manipulated image
Looking back at my preliminary task,
 what do you feel you have learnt in
  the progression from it to the full
              product?
Looking back at my preliminary task I believe I have come along way since the
    beginning of my college magazine as this did not have the finished more
professional look I believe my music magazine did, as I have been able to learn
new programmes and techniques to help me produce this. I have also taken a
    lot of inspiration from other music magazines and studied these before
 beginning which helped me a lot and because of this I included lots of typical
     conventions into my magazine. In my college magazine I thought I had
 completed it then looking back a few days later I decided I wanted to change
my main image from a long shot to a medium close up, which I am happy I did
     as it looked more professional. When completed all the pages in all my
 magazines I looked back and tweaked any changes I wanted too. Overall I am
 really happy with outcome of my college magazine for the knowledge I knew
at that time and using publisher. I'm really happy with my music magazine and
that I have been able to learn a new programme and incorporate Photoshop in
    this, and that I now know how to attract and appeal to target audiences
             through features such as the articles and colour schemes.

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Media Evaluation

  • 1. Media Evaluation! Rachael Parsons
  • 2. THE TASK My Media coursework consisted of producing a college magazine which had to include a minimum of 4 images produced by myself with a front cover and a contents page. Also producing a Music magazine also consisting of a minimum of 4 of my own images which had to have a font cover, contents page and double page spread.
  • 3. The ways in which my media products use, develop or challenge the forms or conventions of real media products Next slide
  • 4. College magazine In my college magazine I went against the conventional imagery My college magazine uses a typical for a typical magazine as I used a layout seen in many magazine covers, I black and white image as my main used this as it helped me to produce a front cover easily while still making it image and a plain white eye catching and effective. masthead. I did this as I wanted Using the basic layout could also help the sell lines to stand out more as the readers through the magazine as they where the most important they would know roughly from other pieces on the page in this magazines where everything is particular magazine situated.
  • 5. Music magazine My music magazine follows the conventions of NME in some aspects, as I took inspiration from this for the contents page and double page spread. It features some of the things typically seen in a music magazine such as reviews and lots of pictures of people singing and with instruments.
  • 6. Music magazine continued I also once again went against the normal conventions of a music magazine by using black and white images, I used these through as they added interest to the page and made the text underneath stand out more. I have also gone against the normal conventions of the mast head which on most music magazine I noticed situated to the side of the page not across the top of the page, but I wanted it across as I wanted the name of the magazine to really stand out
  • 7. How does your media products represent particular social groups & Who would be the audience for my media products?
  • 8. College My college magazines target audience was students aged 16-19., and believed that I managed to achieve the look for my target magazine audience with the use of: I have also used photos that are aimed at this audience by using fashion shots. These pictures where also done with young models so Using the logos for Facebook and twitter this again attracts the target shows that the target audience is the audience younger target audience. The price of this magazine being Using the college logo shows £1 would also attract my target the target audience straight audience as any more then people away as people who do not may second think about buying attend that college would this magazine. not necessarily want to buy this magazine
  • 9. College magazine continued With this particular issue of the college magazine I believe maybe females would be more attracted to it than males as I have used a male model as the main image which would attract females and it is a fashion special.
  • 10. Music The target audience for my music magazine was young adults between 16- 30 who are interested in the indie alternative genre. I believe I have achieved magazine this with the use of new bands and current music so this would attract this target audience who keep up to date with the latest bands, but I have also added I have also added things some older bands in to the mix so that this may also that the target audience attract a wider range of audiences would be interested in I have also added quotes to my articles such as, the top tats sell which I noticed was used a lot in NME line. This would attract which has the same target audience as the target audience as what I was trying to achieve, where as they are the top age magazines like Q did not group who get tattoo’s
  • 11. Music magazine continued With this magazine and they way it is laid out with the colour scheme I believe this magazine would attract males and females within my target age group category. The reason I chose this genre of music a indie/alternative magazine is because this genre widely attracts both males and females and this would attract a wider audience
  • 12. What kind of media institution might distribute your media product and why?
  • 13. College magazine Also now with the use If this was to happen if of internet and modern the magazine was going I believe that my college technology my out professionally I magazine would possibly magazine could also be would add on the front be distributed by colleges page or the contents distributed on the page, that they can with some tweaking as college website or even the magazine gives an receive this via these be available for email different ways so that it overview on everything delivery which would gives people the option. happening at the college once again be really at that time which would helpful to students who be really helpful to do not have a lot of college students who may time to just go pick up a wish to know what's magazine, and this going on and what they could also be sent to can get involved with. their phones with the use of a smartphone.
  • 14. Music magazine I believe that with tweaking as this magazine is not at a professional level yet this could be distributed by shops such as supermarkets and newsagents, It could also be supplied in specialised shops such as music shops that could come as a supplement with an instrument or a purchase of some kind. This could also be available in music shops such as HMV and FOPP, which would be a perfect place for my target audience as these are the places they would most probably go. As well as these because of the target audience this could also be distributed on a webpage or by email as this is a fast easy and sufficient way for most young adults to buy things, such as downloaded music.
  • 15. How did I attract/address my audience
  • 16. College To persuade my reader to buy this magazine I also added the magazine use of how that buying this magazine will help the cause ‘Make a wish foundation’. To attract my target audience I used conventions a general established College Magazine would use. I used black and white images with bright blues for the sell lines to make them stand out on the If this was a professional page. magazine and was going to be published and dispatched I would have to gain permission for the use of this logo
  • 17. Music To attract my target audience I used conventions a general established Music Magazine would use. magazine I have used a title that would attract I have used informal language which would attract the age group I wanted and fits the genre of the magazine well, as it is on the same level as the audience. my target audience also and fits in with the genre of my music magazine, as it is not a typical font found I used darker colours of blue and grey that could attract both males and females and used the same colour scheme throughout to make the magazine flow. I also used some brighter colours to make things really stand out For my main image I used typical indie clothing on my model and a guitar which is generally what you would see on a conventional music magazines cover image
  • 18. What have I learnt about technologies from the process of constructing this product?
  • 19. Quark While producing my music magazine I learnt a whole new programme that I am now fully confident with and I really liked the look it gave to my magazine. TOOLS IVE LEARNT! Drop down caps, this is used Changing Opacity, I did in a lot of conventional this for the title of my magazines and is generally double page spread, seen in all articles on the this enabled it took look double page spread more professional and blend in while still standing out with the background Linking tool, this enabled me to make separate text boxes while making sure the text carried on throughout the boxes
  • 20. Photoshop Through creating my music magazine I have learnt a lot about Photoshop which I could not use at all before producing this magazine. TOOLS I’VE LEARNT! Changing levels to photos, Background eraser tool, I I did this to make my used this for my masthead photos look more and for testing one image I professional, for example changing the brightness was going to use for my main image but chose against as I do not think it was at a good enough standard
  • 21. I was going to use this image for my main image but went against it as I was not completely happy with the outcome and it did not look professional enough so this is something I would have to work on in Photoshop Original image Manipulated image
  • 22. Looking back at my preliminary task, what do you feel you have learnt in the progression from it to the full product?
  • 23. Looking back at my preliminary task I believe I have come along way since the beginning of my college magazine as this did not have the finished more professional look I believe my music magazine did, as I have been able to learn new programmes and techniques to help me produce this. I have also taken a lot of inspiration from other music magazines and studied these before beginning which helped me a lot and because of this I included lots of typical conventions into my magazine. In my college magazine I thought I had completed it then looking back a few days later I decided I wanted to change my main image from a long shot to a medium close up, which I am happy I did as it looked more professional. When completed all the pages in all my magazines I looked back and tweaked any changes I wanted too. Overall I am really happy with outcome of my college magazine for the knowledge I knew at that time and using publisher. I'm really happy with my music magazine and that I have been able to learn a new programme and incorporate Photoshop in this, and that I now know how to attract and appeal to target audiences through features such as the articles and colour schemes.