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  1. 1. 1. In what ways does your music magazine use, develop or challenge forms and conventions of existing music magazines? Forms and Conventions: My music magazine does not challenge the forms and conventions of other existing music magazines. Due to the fact that my magazine is new I chose to follow the form and conventions of existing magazines so that my target audience would be aware of how to navigate my magazine. For my front cover I have included graphic features, puffs, buzzwords, a title block, a slogan and a central image. My contents page consists of a range of images which anchor the articles within my magazine – showing the reader what to look forward to with this month’s issue. I also ensured that my article used the codes and conventions of other existing magazines by including images of the main artist for the feature article, drop capitals and pull quotes. These factors are easily identified in popular music magazines such as the magazines I have been studying the last couple of months. Front Cover: To make my magazine comparable to other rock music magazine, I completed research on magazines that corresponded with the genre of my own magazine ‘Unplugged’. I researched magazines such as Kerrang!, Q Magazine, Rolling Stones, Rock Sound and Alternative Press which gave me a deeper insight in how a magazine should be presented to its readers. The results I received assisted me in creating my title block and the layout of my magazine. The title block is the most important feature on a front cover magazine as the title block reflects the genre and style of the magazine to its buyer as well as attracting customers. When I was creating my magazine I took my chosen style and genre into consideration. I created a black title block with a red drop shadow. The title block was created to make it look like shattering glass which connotes the loud rock music shattering the title. Another feature that attracts the target audience is the anchorage text alongside the main image. I made the anchorage text stand out and noticeable to the reader by using white writing and a black background, making it standout against the red back ground of the magazine. The buyer is attracted by the news, the articles and the artist that would be seen within the magazine therefore making them want to purchase the item for that particular feature. The layout of the magazine assists the chance of purchase because if the layout is neat and professional the buyer would find it easier to scan on the stand as they look for what the magazine would include for this month’s issue. I also made sure to include buzz words such as ‘WIN!’ and ‘FREE’ which attracts the reader as they would like to find out how they could win a prize and what gifts are being given away for free. I also used graphic features; which is used in magazine covers to make a certain message standout, images, and the four colour schemes. This scheme is used to keep to a certain ritual so that the reader would think of the magazine when a colour is mentioned; making it easier for the buyer to locate the aspect they are looking for.
  2. 2. Contents Page: My contents page has been divided into two separate pages. On one side a single image takes the space while on the opposite side a number of secondary images take place alongside the different sections within my magazine. The single image is the image of the featured artist in my article who is also the main selling point of the magazine’s first issue. I included a number of sections to make sure my contents page has an organised structure, which aids the reader when navigating and locating their preferred pages. The organised structure also gives my magazine a more professional appearance. I looked to my research on ‘Kerrang!’ magazine when I came to the selection of the sections I wanted to include in my magazine. I chose to include: News, Interviews, Gig Guide, Features, Posters and Win. I chose similar sections as well as creating my own to show that my magazine is similar to other magazines but I have developed the sections. Under the sections I also provided the buyer with the name of the artist that would be seen in the magazine. I did not give the reader a summary of what is to come up for the artist to create a mystery making them want to find out more. Each section’s title is written in a bold font to separate the title from the articles. As well as that the numbers for each page is written in a bold yellow font. I chose to use different colours for the numbers to guide the reader through the contents page easier. I have used a consistent house style across the cover and contents page to represent the genre and the overall style of the magazine as well as that it shows the audience that the two separate pages belong to the same magazine. I also included an editor’s note to introduce the new magazine to the buyers and inform them what this magazine is about. Article: The results I received in my research of articles in magazine assisted me in the creation and development of my own article. I found that the layout of a music magazine varied between two types of layouts – the layout of the article could be either a Q&A or one that includes pull quotes. One of the articles I conducted research on is the article on My Chemical Romance in ‘Kerrang!’ magazine. This article used the ‘pull quote’ layout with a much larger amount of images compared to text; whereas the article ‘Kerrang!’ had on Davey Havok had the Q&A layout with a minimal amount of images and more text. I chose to arrange my article using a Q&A format. I found that with my target audience this would be more effective. This is because the layout reflects the audience as well as the artist therefore this layout was the best option. As well as that I chose Q&A as it allows the reader to connect with the artist on a more personal level making them feel as though they know the artist as a friend rather than a celebrity. I placed a full page image on one side and placed my article on the opposite side. I chose to use language that the target audience would be familiar with to show that my artists are the same as everyone reading the article. I also began my article with a stand first as an introduction to the article as well as a drop capital at the start of my article. I made sure to keep the layout of my article neat and simple with the use of columns. The organised structure brings forth the idea of the magazine’s professionalism.
  3. 3. 2. How does your music magazine represent particular social groups? Social Group Representation: The social group for my music magazine ranges between 15 to 21 year old students of both genders. Regarding my target audience’s best interest I have chosen colours and images that fall under my genre. Through my research I recovered that some rock artists has been through stages of drug and alcohol abuse, which follows the huge stereotype that rock artists are bad influences on their fans. Therefore in my magazine I decided to challenge the stereotype and make my artists look respectable, mature and very inspiring. I conveyed this message through the imagery of my artists, as they are dressed very mature and slightly sophisticated, for example one of the artists in the group is wearing a black and white pencil skirt whilst at the same time wearing a guns and roses shirt which represents both rock and sophistication. This is also publicised in my article – the artist’s talks about their personalities and their hobbies, which informs the reader that they are not what the stereotype says as my artists enjoy reading in their spare time as well as the fact that they are very punctual. My magazine also represents determination and individuality that the artists have. Representing my artists in this way gives my readers the courage to also be different and determined to do well in what they aspire to be without falling under any stereotype set by others.
  4. 4. 3. Who would be the audience for your music magazine? Audience: Unplugged would appeal to both male and female’s between the ages 15 and 21 who are students and have a paid job with no particular ethnic background. Name: NICK Age: 21 Education: attends University. Work: part time. Occupation/hobbies: skating, biking, reading, loves music, plays guitar and is artistic. Values & Beliefs: Very open minded, individual and believes that you should live your day as it comes by. Name: KELSIE Age: 17 Education: attends College Work: twice a week Occupation/hobbies: shopping, music, going to concerts loves reading, writing and sketching Values & Beliefs: Family and friends are very important and that you should feel comfortable with who you are and not try to change for other people.
  5. 5. 4. How did you attract/address your target audience? Audience Attraction: To attract this target audience I have used a graphical circle and arrow feature which includes buzz words such as ‘WIN!’ and ‘FREE’ which also implies freebies. This is another method used by magazine companies to increase the chances of purchase. This lure’s the reader in closer tempting them to purchase the magazine as they too would like the chance to win prizes or receive free gifts. I chose to use the graphic features as they are very attention grabbing as they stand out boldly from the other features on the front cover of the magazine. To make the my magazine more enticing I highlighted my buzz words in yellow and outlined them in black to make them stand out much more compared to the other texts, which my final feedback from my target audience also pointed out. I also used direct mode of address to attract the audience. This creates a relationship between the reader and the artist making them want to purchase the magazine. I also used colours such as yellow, red, black and white which appeal to both genders. 5. What kind of media institution might distribute your music magazine and why? Distribution: From the distribution research I conducted prior to the creation of my magazine I have decided that Bauer would be the best choice to distribute my magazine. I think this because it is one of the largest publishing companies in Europe as well as that they offer over 300 magazines with a wide range of genre’s to a number of countries; whether online, on the radio, on TV or on a mobile app. These distribution choices are also an advantage to my magazine as I target an audience that is very socially connected. They also publish the magazines Kerrang, Q and Planet Rock which are similar genre’s to my own magazine. This means my magazine would fit in very well among the other magazine companies that use Bauer as a promotion company.
  6. 6. Technologies: While assembling my own music magazine I have learnt that the construction of magazines is not as an easy challenge as it looks to be – there is a lot of research and communication involved and without them the magazine would not fall into place. As well as that technology is essential. During the production of my magazine I have used a huge variety of digital technologies in order to conduct research and create my magazine. For example I used the website survey monkey to conduct research on how my magazine should be formed. On this survey I asked my audience questions such as ‘how often do you read magazine’ – which aided me when I was thinking about how often my magazine should release a new issue. Another way I used technology to aid me in creating my magazine was when I created a poll on my blog. The poll was created in order to help me chose a title block for my magazine. I posted potential title blocks on my blog and asked peers and teachers to vote on the title block that most fit in with my genre, with this I found that title block 2 was the best fit as it had up to 75% of the votes. With the construction of my magazine I used technologies such as a Digital SLR Nikon Camera which I used to take the images I needed for my front cover, contents page and article. The advantage of using this type of camera is that I could easily review my images without having to develop them first as well as that it is easier to upload them on to the computer for further editing. I also used Adobe Photoshop and Adobe InDesign to form each page of my magazine as well as to create the graphics and titles needed. The tool I found very helpful was the layer tool, this tool allowed me to work on each section of my magazine thoroughly allowing me to easily get rid of features that I later found unnecessary to the magazine as well as to see the different effects each feature could have on the magazine by simply hiding the feature and revealing it after. In Adobe Photoshop I used tools such as the cropping tool, the eraser, adjusting the contrast, drop shadows, duplication, cloning and many others. Adobe InDesign allowed me to structure my article allowing it to look professional and organised by using columns. Another way in which I used technology to my advantage was when I created a blog where all my work is then uploaded in an orderly fashion of time of creation, which I found very helpful. The blog allowed me to post images, videos and texts at any time with the ability to also edit my work overtime. Using the blog taught me how to use the site efficiently as I learnt how to create a poll, upload videos of my focus group responses as well as how to create a link to ‘The teacher’s blog’. Overall I have learnt a lot about technology from the process of constructing my own magazine. 6. What have you learnt about technologies from the process of constructing your music magazine?
  7. 7. Progression from Preliminary Task to Final Music Magazine: Going back to my preliminary task I can see masses of improvement in the way in which the structure and layout has been constructed. On one hand my preliminary task front cover has a very small title block, an image of a student staring at a computer with the articles lined on the left hand side covering the face of the student on the front cover of the magazine challenging the direct mode of address which most magazines go for, while my contents page has a number of free spaces and a small amount of images. On the other hand the final edit of my front cover has a huge title block, an organised structure that also follows the house colour scheme with graphics, buzz words, puffs and images, and on my contents page I have a number of secondary images, colour, page numbers, issue date and a main article image. I think the research helped me extensively as I now understand the conventions of a magazine and how to make a magazine look appealing to a target audience. In my opinion my magazine after my research is far better and looks more professional compared to my magazine pre-research. 7. What do you feel you have learnt in the progression from creating the school magazine (preliminary task), to creating your music magazine?