The document discusses techniques used in teaser texts on magazine covers to persuade readers to buy the issue. It describes how the texts create a sense of urgency and exclusivity around the content, implying the reader needs to purchase the magazine to access important information. Specific techniques examined include using capital letters and exclamation points to draw the eye, promising "world exclusives" or "massive" amounts of content, and only revealing some details while implying the reader must buy to discover more. The conclusion emphasizes how effective teaser texts are at convincing customers the magazine provides value for money and exclusive content worth purchasing.

1. By Shannon Leahy

2. By using this text on the cover of the magazine makes the reader feel
like they have to complete the collection by buying the other two
covers which is a useful selling technique. Also, for the Harry Potter
super fans they may want to collect all of the covers as it has
sentimental value for them and can be used as memorabilia and may
become worth a bit of money as time goes on.
The use of sibilance in the cover when we
see the sub headings saying
‘SPEAKING!’,’SCREAMING!’ and
‘SMOKING!’ sounds appealing to the ear
as they all begin with S and have the
same amount of syllables, creating a
rhythm when you read them out. Also,
the use of capital letters and exclamation
marks makes the text stand out as it looks
exciting and urgent which makes us more
likely to read the information under the
subheading.
The word ‘PLUS!’ is seen commonly on magazine covers as it makes the reader feel that they are getting more content for their
moneys worth, and so therefore the magazine has value for money, which would make you more likely to buy the magazine. Also the
use of personal vocabulary such as ‘you’ makes the reader feel like they arte being spoken to directly which again makes them feel
more persuaded to buy the magazine. Lastly the text ‘Turn over to find out’ works well as it means the reader has to read the
magazine to find out what the teaser text is asking them which means they would have to buy the magazine.

3. By using this text in large font on the cover it draws the eye to it
straight away as the bright bold letters stand out from the dark
background. The word ‘FREE’ is also used because everyone likes to
get things for free as it means they don’t have to pay for it. It’s
more likely that they have paid the price of the poster in the cost of
the magazine and have that to show of it.
‘World Exclusive’ is used here as it makes the reader feel that they are
the first in the world to here inside information on new films that are
being released. This makes the reader feel valued by the magazine
producers as they are being given a look at never before seen content
before the rest of the world.
The word ‘Massive’ exaggerates the amount of new inside content that the magazine have to show the reader. By using words
such as massive they are leading the reader to believe that there is a larger amount of content than there usually is in one of
their magazines, which makes people feel they should buy it as they may never be given the opportunity to buy the magazine
with that much content in it again, which acts as persuasion to buy the magazine.

4. The text ‘Best Winter Preview Ever!’ acts as an advertisement for the
magazine, as it makes people feel like if they don’t buy this issue they
may be missing out on inside information and articles. Also the text
makes the reader feel like they have to buy this magazine as it is the
‘best’ preview ‘ever’ which means that the content is bound to be
really good which makes it worth the money.
By giving a specific number in this text makes the content again
exaggerated in size. To have one world preview is pretty good, but
25 is a lot of content that no one in the world has seen before which
may make people feel like they have to have the magazine to find
out information before everyone else.
The use of the text ‘Complete access to…’ makes the reader feel like
by buying this magazine they are given all the possible inside
information as they have been given ‘Complete access’. This again
acts as a persuasive tool to make people buy the magazine.
On the cover they give names of several films that readers are given access too, but then are told to find out the other 20 films
you have to read on, and to do this you have to buy the magazine. This is good as because the readers are given a small bit of
information they will want to find out the rest of the information so will buy the magazine to read on.

5. The text ‘First Looks!’ again make the reader
feel valued and unique as they are being
given the first look at different information
on new films, large films such as Spider
Man. This will help to increase brand loyalty
as they will feel important and cared for
from the magazine company as they are
being given in depth looks into things that
no one else has seen, only the readers of
that magazine.
By using the text ‘…and 50 more’
is a clever technique as it means
to find out what the other film
previews are the reader will have
to buy the magazine to find out.
Also, 50 is a large amount of
previews so the reader may feel
like if they don’t buy this issue
they are going to miss out on a
lot of new inside information
which will make them want to
buy it.
By using this ‘stamp’ on the cover of the
magazine is a way of showing readers or
possible customers that this magazine has
the best movie reviews. This works as a
teaser text as it may make people choose
that magazine over other popular film
magazines such as Premiere or Empire. It
also makes the magazine look more
prestigious as it has the best information
compared to any other brand.

6. In conclusion…
• I never really thought much of teaser texts as I don’t really buy magazines
but by doing research into it I now realise how effective and important
they are when trying to sell film magazines.
• Teaser text ensures that customers feel they are getting their moneys
worth in content. If you weren't offered ‘World Exclusives’ and ‘Massive
Previews’ but were being asked to pay £3/£4 pounds for it you wouldn’t
be likely to buy it. So teaser text ensures that readers are aware they are
getting more content for their money.
• Also as print magazines are dying out, teaser text and kerb appeal are
used more obviously and aggressively to help their magazines sell. So
teaser text is essential to keep film magazines selling.