The document analyzes and summarizes key aspects of advertisements for Katy Perry's album "One of the Boys" and Jessie J's album "Who You Are". For Katy Perry, it notes that her name stands out in hot pink against a blue sky, and the album title uses a different color. It also discusses the playful pool background setting and how mentioning a #1 hit single and release date provides incentives for customers. For Jessie J, it describes how her name stands out in black against her hair and clothes as a way to highlight her brand as a debut album. It also discusses how the handwritten font of the album title suggests more personal lyrics and how mentioning a hit single frames the music as already

1. KATY PERRY - ONE OF THE BOYSArtist’s Name; being the biggest text on the advert makes
Perry’s name distinctive as well as the hot pink colour of
the font making it stand out against the blue sky.
Album Name; the size of the album name is not near the
size of Perry’s name, however the appeal of the title
derives from the different colour in comparison to the rest
of the copy, matching the same fonts as the name of the
album on the album cover.
Setting; the setting is the same as the one on the album
artwork, however it seems more playful with the kiddy pool
in the background which suggests that Perry was trying to
be playful with conventions
Hit Single; the fact that it says that
it includes a #1 hit gives an
incentive for the customer to buy
the album.
Release Date; the release date
informs consumers when they
can go buy the album

2. Key Image; the picture used for the advert is the same image
used for the album cover, a close up picture of her, this could
have been done in order to create more awareness of her as an
artist since it’s her first album. This is important because that way
the audience would be able to know it was her when they saw her
face.
JESSIE J - WHO YOU ARE
Name of Artist; Jessie J’s name is really the only source of colour that
we see on the magazine advert which makes it stand out against the
black of her hair and her clothes.This is important because it’s her
debut album so as an audience we’d expect her name to be highlighted
in order to create her brand.
Album Name; the size of the name of the album and the font
suggests that this album will give the audience more background
information as to who she is, with the lyrics being personal to her,
this is because the font looks like it was handwritten,
Hit Single; this is important
because they are trying to sell
to the audience the music by
saying that they have already
been hearing her music at
home on the radio, it gives the
audience an incentive of what
to expect.
Website; this could help the audience get to know her more as well as
finding out information such as tour dates and about merchandise.