Amanda Toutt discusses the challenges and opportunities in providing learning and development support for Macmillan professionals working with cancer patients in Wales. The goals are to ensure no one faces cancer alone through high quality, personalized care and support and to develop a workforce that can deliver nine Macmillan outcomes. Key considerations for effective cancer workforce development include various stakeholders, opportunities like influencing service design and challenges like increasing patient needs. Amanda outlines resources for continuing professional development, support packages, and references research to guide planning, implementation, innovation and evaluation of learning and development programs.