We will explore the basic idea behind machine learning, the steps to apply machine learning, and some of the supervised and unsupervised models. We will focus on classification models. We also talk about algorithms: HMM, Deep Neural Networks, Advanced Matrix Factorization, randomized algorithms, NLP/text mining, Ad-auction, web mining, data visualization tools, quantitative investment, marketing analytics, ML Code development. We will go over a real life business application at a major institution and touch on key practical lessons learned for machine learning. The talk will address know how from a practitioner’s point of view.