Presentation looks at the Apple brand over the last 2 and a half decades. These are the early mock-ups of the slides that my colleague Neil Perryman used in my Web Studies module. He gave me permission to upload them here. You can contact Neil here:
neil.perryman@sunderland.ac.uk
Game Changer Game Changer tho :')
DLC (including the audio and video questions) can be found on bit.ly/techexult
A huge shoutout to Sayam Kanwar for helping build the live scoring software for the quiz.
Como ficar milionário, só que ao contrário!Vinícius Hax
Apresentação feita no IV Fórum do Engenheiro Empreendedor. Apresenta alguns erros que cometi e desafios que enfrentei nos meus empreendimentos. Ao final deixo algumas dicas de como começar a empreender.
Week 2: Social Media:Society & Citizenship
This course is designed to enable students to make safe and legal use of the Internet by identifying best practices, tools and methods that also respects free expression. It will develop the critical thinking skills necessary to understand the challenges, risks and opportunities regarding current computer-mediated communication technologies. Topics will include the rights and responsibilities of the digital citizen, Internet safety, social -networking, privacy, and creative content creation. Legal, technical, psychological, and social dynamics will be addressed with an emphasis on practical application. We will first build a foundation by looking at the technical aspects of social media by exploring the tools and skills necessary to enhance students’ online potential by building a culture of responsible online behavior. The second half of the course will focus on the more complex dynamics of collaboration, privacy, content creation and economic and political societal participation.
ARC 211: American Diversity and Design: KELSEY OPIELKelsey Opiel
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
Great new things often come from the margins,
and yet the people who discover them are looked
down on by everyone, including themselves.
By Paul Graham (Y Combinator)
A ChangeThis manifest
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
Game Changer Game Changer tho :')
DLC (including the audio and video questions) can be found on bit.ly/techexult
A huge shoutout to Sayam Kanwar for helping build the live scoring software for the quiz.
Como ficar milionário, só que ao contrário!Vinícius Hax
Apresentação feita no IV Fórum do Engenheiro Empreendedor. Apresenta alguns erros que cometi e desafios que enfrentei nos meus empreendimentos. Ao final deixo algumas dicas de como começar a empreender.
Week 2: Social Media:Society & Citizenship
This course is designed to enable students to make safe and legal use of the Internet by identifying best practices, tools and methods that also respects free expression. It will develop the critical thinking skills necessary to understand the challenges, risks and opportunities regarding current computer-mediated communication technologies. Topics will include the rights and responsibilities of the digital citizen, Internet safety, social -networking, privacy, and creative content creation. Legal, technical, psychological, and social dynamics will be addressed with an emphasis on practical application. We will first build a foundation by looking at the technical aspects of social media by exploring the tools and skills necessary to enhance students’ online potential by building a culture of responsible online behavior. The second half of the course will focus on the more complex dynamics of collaboration, privacy, content creation and economic and political societal participation.
ARC 211: American Diversity and Design: KELSEY OPIELKelsey Opiel
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
Great new things often come from the margins,
and yet the people who discover them are looked
down on by everyone, including themselves.
By Paul Graham (Y Combinator)
A ChangeThis manifest
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
Los Futbolers is a brand that shows in a funny and educational way with amazing art, ways for children and youngsters to empower their dreams, goals and social responsibility in life, the brand has amazing success through licensing partners around the Globe.
For more info please see and download the brand book.
Regards,
New Media BFA Senior Project Studio work. This work is part of an educational study and is in no way related to or part of the John Deere Company or Brand.
Apple inc and Steve Jobs - a bit of historykenshin03
a little bit of Apple evangelism I did a few years back, when everyone used grey wintel boxes and I insisted in using my personal Macbook at work. video clips were taken from "Pirates of Silicon Valley" and images from various sources and Apple fan sites.
Slide 9 - Unveilling of Apple ii at Trade Show West Coast Computer Faire in 1977
http://www.youtube.com/watch?v=rUxhUToCZgQ&t=5m43s
Slide 14 - bill gates & co. visits Apple campus
http://www.youtube.com/watch?v=fJl0jCknB6c&t=2m51s
Slide 31 - Think Different ad
http://www.youtube.com/watch?v=4oAB83Z1ydE
Slide 1:
Communication in 2023
Ashley Elgin
Slide 2:
What will the communication technology landscape look like in 2023 A.D.?
Slide 3:
Before we look to the future of technology, we must examine the past.
1983: Apple Lisa
The first commercial computer with a graphical user interface (GUI) — the advance that would finally make computers usable by people with no special training. The name was the acronym for “Local Integrated Software Architecture” and possibly the daughter of someone on the development team (Steve Jobs). The computer was $10,000 and only sold 10,000 of them.
1993: Polaroid, Powerbook and pagers
JVC Video Camcorder, Apple PowerBook 160, Polaroid OneStep, Sony Sports Walkman cassette player and a pager.
2003: The iTunes Music Store was launched.
At the time, “For every 99 cents Apple gets from your credit card, 65 cents goes straight to the music label. Another quarter or so gets eaten up by distribution costs. At most, Jobs is left with a dime per track, so even $500 million in annual sales would add up to a paltry $50 million profit. Why even bother? "Because we're selling iPods," Jobs says, grinning.”
Slide 4:
Phones-
iPhone 5
Samsung Galaxy
Computers-
Windows 8
Apple
Tablets-
iPad
Kindle
Nook
Slide 5: Phone
Slide 6: Computers
Slide 7: Tablets
Slide 8: Critical Mass Theory
Slide 9: Moore’s Innovation Adoption Rate
Slide 10: Media System Dependency Theory
Slide 11: Contiued
Slide 12: Works Cited
Quizznga 2016 by Dork's Corner was a Techno-Biz Quiz conducted in Bhubaneswar for school students. The following is the Question set asked in the written prelims of the Quiz.
Slide 1:
Communication in 2023
Ashley Elgin
Slide 2:
What will the communication technology landscape look like in 2023 A.D.?
Slide 3:
Before we look to the future of technology, we must examine the past.
1983: Apple Lisa
The first commercial computer with a graphical user interface (GUI) — the advance that would finally make computers usable by people with no special training. The name was the acronym for “Local Integrated Software Architecture” and possibly the daughter of someone on the development team (Steve Jobs). The computer was $10,000 and only sold 10,000 of them.
1993: Polaroid, Powerbook and pagers
JVC Video Camcorder, Apple PowerBook 160, Polaroid OneStep, Sony Sports Walkman cassette player and a pager.
2003: The iTunes Music Store was launched.
At the time, “For every 99 cents Apple gets from your credit card, 65 cents goes straight to the music label. Another quarter or so gets eaten up by distribution costs. At most, Jobs is left with a dime per track, so even $500 million in annual sales would add up to a paltry $50 million profit. Why even bother? "Because we're selling iPods," Jobs says, grinning.”
Slide 4:
Phones-
iPhone 5
Samsung Galaxy
Computers-
Windows 8
Apple
Tablets-
iPad
Kindle
Nook
Slide 5: Phone
Slide 6: Computers
Slide 7: Tablets
Slide 8: Critical Mass Theory
Slide 9: Moore’s Innovation Adoption Rate
Slide 10: Media System Dependency Theory
Slide 11: Continued
Slide 12: Works Cited
Dead & Innovative Technology: Moving & Shaking in the Information WorldDarlene Fichter
Presentation at Computers in Libraries 2009
This session is lively fun and intended to be humorous. The slides only capture a bit of the talk.
Moderator: Stephen Abram, VP, Innovation, SirsiDynix & President, SLA
Marshall Breeding, Director for Innovative Technologies and Research, Vanderbilt University
Aaron Schmidt, Digital Initiatives Librarian, District of Columbia Public Library (DCPL) & Publisher, walkingpaper.org
Darlene Fichter, Data Library Coordinator, University of Saskatchewan
Fabio Sergio (frog design) - Singing The Body Electric @ Frontiers Of Intera...frog
Keynote by Fabio Sergio, Creative Director at frog design, at Frontiers of Interaction V in Rome. Fabio takes digital interaction physical and discusses how our body will become a terminal and node for communication. "that thing absorbing and beaming bits won’t be a device you’ll be wearing. it will be you".
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
Mac309 Cult of Mac
1.
2. Mac Users are also Mac Fans Operating System market share March 2011 [ source ]
3. iLoyalty Apple ’ s Faithful Appleholics Macheads Macaddicts Macolytes
4. “ Apple is a strange drug that you can’t get enough of. They shouldn’t call it Mac. They should call it Crack!” Barry Adamson, The Guardian Quoted in Kahney (2002) http://www.wired.com/gadgets/mac/news/2002/12/56575
6. iSubculture Is it the branding? Is it the social relationships? Is it the the machine Itself? Common themes emerge: a sense of community; an “ alternative ” ; a nonconformist brand that stands for liberty and creativity…
7. “ If you see someone in an airport in London, or somewhere down in Peru or something, and you see an Apple tag on their bag, or an Apple T-shirt… you already have an instant friend. Most likely you share something very core to your being with this person, which is a life outlook, a special vision. ” Chris Spinosa, Apple Employee #8
8. Mac users are extremely cool. It ’ s a lifestyle thing. Mac users tend to be liberal, free-thinking, counterculture. They dress well, they look good, and have discerning taste. Mac users have a sense of humour. They also help each other. Leander Kahney The Cult of Mac (2004) p7
9. iCounterculture From Satori to Silicon Valley by Theodore Roszak (1999) http://library.stanford.edu/mac/primary/docs/satori/ Rosnak argues that 4 major movements germinated in the 1960s counterculture: Political Protest Drugs Music The Personal Computer…
10. Roszak (1999) The home computer terminal became the centerpiece of a sort of electronic populism. Computerized networks and bulletin boards would keep the tribes in touch, exchanging the vital data that the power elite was denying them. Clever hackers would penetrate the classified databanks that guarded corporate secrets and the mysteries of state. Who would have predicted it? By way of IBM's video terminals, AT&T's phone lines, Pentagon space shots, and Westinghouse communications satellites, a worldwide, underground community of computer-literate rebels would arise, armed with information and ready to overthrow the technocratic centers of authority.
11. Steve Jobs and Steve Wozniak circa 1975 Pirates of Silicon Valley clip [video]
12. “ There were people thinking that if they could master personal computing technology, they could fight back against the Machine. And so while there were lawyers who just wanted to use them to automate their offices, a lot of people in the users ’ groups were were really using personal computers as a tool against The Man. ” Chris Spinosa, Apple Employee #8
14. “ The IBM PC was created by people who drank alcohol. The Mac was created by people who smoked pot. ” Anonymous Apple employee quoted in Kahney (2004) p33
15. It is no coincidence that the first shots of the computer revolution were fired from the same Bay Area that brought us Haight-Ashbury in the 1960s. The very conception of the almost hallucinatory realm we call cyberspace required the imaginative capabilities of people who were familiar with navigating hallucinatory headspace… Douglas Rushkoff http://rushkoff.com/articles/articles-and-essays/they-call-me-cyberboy/
19. Jobs is worshipped like a rock star http://www.youtube.com/watch?v=bCZk1e9hf1s Treated kindly as a visionary by the media… … odd, considering Apple ’ s market share... http://www.youtube.com/watch?v=OPrYgc1q7XY
20. Jobs as Christ-like: The “ call ” - Homebrew Club The “ disciple ” - Wozniak The “ trials ” - IBM & Microsoft The “ apotheosis ” - becoming a technology prophet The “ persecution ” - ousted from Apple, a decade in the wilderness The “ resurrection ” - the return to Apple The “ glory ” - the iMac, iPod, iPhone & iPad
21. “ Jobs is widely viewed as an asshole ” - Kahney (2004) p48 “ He is a bundle of paradoxes. A manipulative cult-of-personality leader, he also brings egalitarian principles to his workplace. He is, it seems, a revolutionary control freak ” - Scott Rosenburg (1999) How does Steve Jobs change a lightbulb? He holds up the bulb and lets the universe revolve around him… http://www.youtube.com/watch?v=jjSbNqqhjbE
22. The Cult of Woz Not afraid to have fun: - Dancing with the Stars - Big Bang Theory The Master Hacker Interested in Electronics, not Empire Building Left industry to become volunteer teacher for over a decade
26. iMicroscoff ‘ Microsoft have no taste ’ To Mac users, Microsoft represents everything that Apple isn ’ t. Apple innovates; Microsoft copies. Apple puts out solid products; Microsoft puts out buggy ones. Apple represents creativity and individuality; Microsoft represents business and conformity. Apple is the scrappy underdog and Microsoft is the big, predatory monopoly. Kahney (2004) p.248 iTunes on Windows
27. iHate http://blogs.computerworld.com/node/6373 “ I hate everything Apple - starting with rock star wanna-be Steve Jobs in his black turtleneck and jeans on his big, lavish stage, telling the world every three weeks or so how Apple's newest overpriced gizmo will change the world. ” David Ramel, ComputerWorld, 2007 “ And I hate the products themselves. Overpriced, overhyped and underwhelming. Oh, I forgot, they have such "elegant" design. They just "feel right." All the stubble-cheeked, pony-tailed, black-clad hipsters in the design department get it, but us dweeby drones doing the real work are just out of touch. ”
28. iParody Spoof: Gaming [ video ] Spoof: Labour practices in China [ video ] Spoof: Switch campaign [ video ]
29. I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did. Macs are glorified Fisher-Price activity centres for adults; computers for scaredy cats too nervous to learn how proper computers work; computers for people who earnestly believe in feng shui. iBrooker Guardian Feb 2007
30. Cue 10 years of nasal bleating from Mac-likers who profess to like Macs not because they are fashionable, but because "they are just better". Mac owners often sneer that kind of defence back at you when you mock their silly, posturing contraptions, because in doing so, you have inadvertently put your finger on the dark fear haunting their feeble, quivering soul - that in some sense, they are a superficial semi-person assembled from packaging; an infinitely sad, second-rate replicant who doesn't really know what they are doing here, but feels vaguely significant and creative each time they gaze at their sleek designer machine. And the more deftly constructed and wittily argued their defence, the more terrified and wounded they secretly are. Guardian Feb 2007
31. Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality. Guardian Feb 2007
32. Sep 2009 : Microsoft's grinning robots or the Brotherhood of the Mac. Which is worse? “ I vaguely prefer the clumping, clueless, uncool, crappiness of Microsoft's bland Stepford gang to the creepy assurance of the average Mac evangelist. At least the grinning dildos in the Windows video are fictional, whereas eerie replicant Mac monks really are everywhere, standing over your shoulder in their charcoal pullovers, smirking with amusement at your hopelessly inferior OS, knowing they're better than you because they use Mac OS X v10.6 Snow Leopard. ” “ Snow Leopard. SNOW LEOPARD . I don't care if you're right. I just want you to die. ”
33. Feb 2011 : I don't hate Macs, but they do give me a syncing feeling The lady doth protest too much. A few weeks later, I buckled and bought an iPhone. And you know what? It felt good. Within minutes of switching it on, sliding those dinky little icons around the screen, I was hooked. This was my gateway drug. Before long I was also toting an iPad. And after that, a Macbook. All the stuff people said about how Macs were just better, about them being a joy to use . . . it was true, all of it. They make you feel good, Apple products. The little touches: the rounded corners, the strokeable screens, the satisfying clunk as you fold the Macbook shut – it's serene. Untroubled. Like being on Valium.
34. iBrand "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade. ” Former CEO John Scully, 1997 http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677 "Without the brand, Apple would be dead. Absolutely. Completely. The brand is all they've got. The power of their branding is all that keeps them alive. It's got nothing to do with products. ” Mark Gobe (2002) http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
35. iBrand The company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community. Nike blundered here. Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. The company has a unique visual and verbal vocabulary, expressed in product design and advertising: it ’ s products and advertising are clearly recognizable. Apple: It ’ s All About the Brand, Kahney (2002) Wired Magazine http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
36. iBrand Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. Marketingminds.com http://www.marketingminds.com.au/branding/apple_branding_strategy.html
40. iBrand "It's like having a good friend. That ’ s what's interesting about this brand. Somewhere they have created this really humanistic, beyond-business relationship with users and created a cult-like relationship with their brand. It's a big tribe, everyone is one of them. You're part of the brand." Mark Gobe in Apple: It ’ s All About the Brand (2002) Wired Magazine http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
41. iVillage http://www.wired.com/gadgets/mac/news/2002/12/56678 Muniz Albert M. Jr. and Thomas C. O ’ Guinn (2001), Brand Community, Journal of Consumer Research , 27 (March), 412-32. Shared Consciousness - “ common values ” Rituals and Traditions - history, logos, blogs Moral Responsibility - help solve problems, share info
42. iMasochists The “ punisher-me-harder ” brigade (Kahney, 2004) “ It ’ s a cult. It ’ s what kept the damn thing afloat through some of the most incredibly bad decisions I ’ ve ever seen anywhere. ” Gil Amelio, Apple CEO 1994-1997
44. iPod The iPod is a genuine cultural phenomenon. (It is) fast becoming the signature music technology of its era, like the jukebox in the 50s and the Walkman in the 80s. The word “ iPod ” is already a brand eponym - like Kleenex or Xerox, it has come to signify all MP3 players. Kahney (2004), p240 220 million sold worldwide -Sep 2009
50. In Sept 2010 Apple became the second biggest company in the world by market value... 2010: Sold 14.8 million iPads March 2011 : Sold 100 million iPhones “ Forget Google – it's Apple that is turning into the evil empire ” You can't install anything on it that hasn't had the prior approval of Mr Jobs and his subordinates. Naughton, 2011
51. iFuture The Mac is 25 years old… "If you look backward in this business, you will be crushed. You have to look forward. ” - Steve Jobs, January 2009 Jobs on a “ leave of absence ” due to ill health, perhaps never to return to full responsibilities... Apple no longer contributes to Macworld Expo… What can they build next?
53. iRead Kahney, Leander (2004) The Cult of Mac . No Starch Press Frieberger, Paul and Swaine, Michael (1999) Fire in the Valley: the Making of the Personal Computer . McGraw Hill Linzmeyer, Owen (2004) Apple Confidential 2.0 . No Starch Press Hertzfeld, Andy (2004) Revolution in the Valley: the Insanely Great Story of How the Mac was Made . O ’ Reilly Media. Malone, Michael (2000) Infinite Loop: How the World ’ s Most Insanely Great Computer Company Went Insane . Aurum Press. Campbell, Heidi & Antonio C. La Pastina (2010) ‘ How the iPhone became divine: new media, religion and the intertextual circulation of meaning ’ , New Media & Society , Vol 12, No 7