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Barilla Spagethi Case Study
Barilla is an Italian pasta company founded in 1875. It used a vertically integrated supply chain but faced issues with fluctuating demand from distributors who lacked forecasting tools. Barilla implemented a Just in Time Distribution (JITD) system where it collected sales data electronically from distributors daily and used it to predict demand and make shipments, aiming to reduce inventory levels and stock-outs. The new system improved customer service, boosted cost savings and competitive advantage through more efficient planning and information sharing across the supply chain.
Channels and distribution
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This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
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This presentation focuses on
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Metabical
The document summarizes a marketing plan for Metabical, a new weight loss drug. It discusses target consumers as moderately overweight individuals, and competitors include Alli and herbal supplements. The plan outlines advertising focusing on health risks of excess weight, a sales force of 32 representatives, and supporting programs to encourage lifestyle changes. The budget allocates most funds to marketing in the drug's first year to establish brand awareness and trial among the target segment.
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Barilla Spagethi Case Study
Barilla is an Italian pasta company founded in 1875. It used a vertically integrated supply chain but faced issues with fluctuating demand from distributors who lacked forecasting tools. Barilla implemented a Just in Time Distribution (JITD) system where it collected sales data electronically from distributors daily and used it to predict demand and make shipments, aiming to reduce inventory levels and stock-outs. The new system improved customer service, boosted cost savings and competitive advantage through more efficient planning and information sharing across the supply chain.
Channels and distribution
This document discusses distribution channels and sales and distribution management. It defines distribution channels as sets of interdependent organizations that make products available for consumption. Effective distribution channels help address spatial, temporal, breaking bulk, assortment, and financial discrepancies between production and consumption. The key types of distribution channel members discussed are C&FAs, distributors, dealers, stockists, agents, wholesalers and retailers. The document also outlines different distribution strategies like intensive, selective and exclusive distribution.
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KFC aims to reposition itself in India by targeting both vegetarian and non-vegetarian consumers. Currently, vegetarians feel excluded by KFC's focus on chicken and lack of variety in vegetarian options. The document outlines a 5C analysis of KFC as a company, its food category in India, consumer insights, competition, and channels. It then presents a business ambition to establish KFC as a healthy brand with variety for all consumers. Insights show vegetarians feel neglected at KFC due to limited options and messaging reinforcing non-vegetarianism. The creative brief aims to eliminate vegetarian inhibitions and have them see KFC as an aspirational hangout through communicating the variety, quality and
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This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
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Industrial Market is another name for B2B (Business to Business) Markets.
This presentation focuses on
1. Segmentation Variables for Business Markets
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Metabical
The document summarizes a marketing plan for Metabical, a new weight loss drug. It discusses target consumers as moderately overweight individuals, and competitors include Alli and herbal supplements. The plan outlines advertising focusing on health risks of excess weight, a sales force of 32 representatives, and supporting programs to encourage lifestyle changes. The budget allocates most funds to marketing in the drug's first year to establish brand awareness and trial among the target segment.
Case Analysis - Making stickk stick
This is my case analysis submission for Marketing Management Class MKTG 6215 led by Dr. Yi He at California State University East Bay (Winter 2018)
consumer behaviour- Unit II
Factors Influencing Consumer Buying Decision
Influence of Culture on Consumer Behavior-Concept of Culture; The measurement of Culture; Indian Core
Values; Cultural aspects of emerging markets, Values, Lifestyles, and Psychographics- Impact of Values,
Lifestyles and Psychographics on buying behavior; Demographics, Lifestyles and Psychographics; Values and
Value Systems, Group Influence on Consumption- Role of reference groups; Effect of reference groups on
consumer decision making; Celebrity endorsements
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BigBasket.com was India's first online grocery retailer. It successfully provided last-mile delivery to customers in Bangalore, Hyderabad, and Mumbai. While traditional brick-and-mortar grocery stores struggled, BigBasket became the first online grocery retailer to report a breakeven in one of its operating cities in March 2014. The document then discusses strategic groups and mobility barriers in the retail grocery industry, sources of customer value for online grocery retailers like BigBasket, customer segmentation strategies, BigBasket's value chain and margin management, and the long-term resources, capabilities and profitability of BigBasket.
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This document discusses the key factors in the footwear industry including types of shoes, barriers to entry, and forces affecting competition. The five main types of shoes are athletic, boot, dress/casual, dancing, and orthopedic. Barriers to entry are high due to intellectual property protections and brand identity/loyalty. Buyer power is low while supplier power is also low. Threat of substitutes is moderate except for specialized shoes. Rivalry within the highly competitive industry is high due to emphasis on branding and non-price competition between major manufacturers.
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Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when a new competitor, Garnier, launched. Nielsen applied its "Winning Brands" solution to examine Pantene's brand equity, market share, loyalty, personality, pricing, and shopping behavior. The analysis found that consumers were highly involved but used habitual shopping modes. It identified Pantene's main competitors and opportunities to trigger consumers to reevaluate their brand choices through improved promotions and packaging changes to better position Pantene's brand personality.
Saffola
Saffola cooking oil was originally launched in 1960 as a flagship brand of Marico Ltd, targeting male consumers over 45 years old concerned with heart health. In the 1990s, Saffola established itself as the first "healthy oils" brand through doctor endorsements promoting its benefits. However, sales began stagnating as the brand was seen only as a prescription product. A repositioning effort in the 2000s aimed to broaden Saffola's appeal beyond heart health to "healthy living", but this also failed to significantly boost sales. The brand's strong medical association proved difficult to change. A new strategy refocused on younger urban consumers through the sub-brand "Saffola Gold" and a 360 degree marketing approach
Segmentation and targeting
The document discusses market segmentation and targeting. It defines market segmentation as dividing customers into homogeneous groups based on characteristics. There are four levels of segmentation from broad segments to niches. Effective segmentation requires segments be measurable, substantial, accessible, differentiable, and actionable. The document also outlines steps to target marketing, including identifying and profiling buyer groups, selecting segments, and establishing benefits. Companies must manage segmentation by appointing segment managers and balancing the costs of targeting multiple segments.
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Team Finlost-RB Global Challenge 2019
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Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
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The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
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This document provides descriptive statistics on real estate data from Gulf Real Estate Properties. It analyzes sales data for 40 Gulf View condominiums and 18 No Gulf View condominiums in Naples, Florida. Key findings include:
- Gulf View condos had higher average and median list and sales prices compared to No Gulf View condos. Gulf View condo data also showed more variability.
- Estimates for a new Gulf View condo with a $589,000 list price were a sales price of $564,262 and 106 days to sell on average. For a $285,000 No Gulf View condo, estimates were a $272,175 sales price and 135 days to sell.
Metabical - Marketing Case Study
CSP is considering options for pricing, packaging, and demand forecasting for its new weight-loss drug Metabical. Three demand forecasting models were analyzed estimating the potential market between 4.3-9.8 million customers. Packaging and pricing strategies were evaluated using a matrix to determine ROI under different scenarios. Pricing at $150 targeting the ideal customer profile was estimated to achieve a 5.73% ROI, meeting CSP's objective.
MCD vs Burgerking
mcd is a strong brand but still it need new strategies to be in indian bussiness and burger king failed twicely n entered again in indian market
PRODUCT PLANNING
PRODUCT PLANNING: PRODUCT POLICY, NEW PRODUCT DEVELOPMENT PROCESS, AND PRODUCT LIFE CYCLE STRATEGIES WITH EXAMPLES
Iit delhi ashish soni case analysis assignment
MedNet, a trusted health information website, faces declining advertising revenues as competitors like the search engine Marvel adopt contextual advertising models. Windham, a pharmaceutical advertiser, is considering shifting its ad dollars from MedNet to Marvel. The case analyzes whether MedNet provides better value to Windham than Marvel. The analysis shows MedNet has higher click-through rates and profit margins for Windham compared to Marvel. Additionally, MedNet is compared to condition-specific sites like Cholesterol.com and different strategies are evaluated, with building on MedNet's trust and integrity found to be the best approach.
Marketing research project on nike shoes
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.
Repositioning strategies
Generic Brand Repositioning Strategies
1. Image repositioning.
2. Product repositioning.
3. Intangible repositioning.
4. Tangible repositioning.
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BigBasket.com was India's first online grocery retailer. It successfully provided last-mile delivery to customers in Bangalore, Hyderabad, and Mumbai. While traditional brick-and-mortar grocery stores struggled, BigBasket became the first online grocery retailer to report a breakeven in one of its operating cities in March 2014. The document then discusses strategic groups and mobility barriers in the retail grocery industry, sources of customer value for online grocery retailers like BigBasket, customer segmentation strategies, BigBasket's value chain and margin management, and the long-term resources, capabilities and profitability of BigBasket.
Analysis on shoe industry based on Porters 5 force model
This document discusses the key factors in the footwear industry including types of shoes, barriers to entry, and forces affecting competition. The five main types of shoes are athletic, boot, dress/casual, dancing, and orthopedic. Barriers to entry are high due to intellectual property protections and brand identity/loyalty. Buyer power is low while supplier power is also low. Threat of substitutes is moderate except for specialized shoes. Rivalry within the highly competitive industry is high due to emphasis on branding and non-price competition between major manufacturers.
Michael Porter's 5 Forces in Online retail Store/Retailer Flipkart
Michael Porter's 5 Forces, Diagram, Diagram Explanation, About Michael Porter, Supplier Power, Buyer Power, Competitive Rivalry,Threat of Substitutes, Threat of New Entry, Porter's Five Forces For Online Retailer, Recommendations for Flipkart, Conclusions
Market research for pantene case
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when a new competitor, Garnier, launched. Nielsen applied its "Winning Brands" solution to examine Pantene's brand equity, market share, loyalty, personality, pricing, and shopping behavior. The analysis found that consumers were highly involved but used habitual shopping modes. It identified Pantene's main competitors and opportunities to trigger consumers to reevaluate their brand choices through improved promotions and packaging changes to better position Pantene's brand personality.
Saffola
Saffola cooking oil was originally launched in 1960 as a flagship brand of Marico Ltd, targeting male consumers over 45 years old concerned with heart health. In the 1990s, Saffola established itself as the first "healthy oils" brand through doctor endorsements promoting its benefits. However, sales began stagnating as the brand was seen only as a prescription product. A repositioning effort in the 2000s aimed to broaden Saffola's appeal beyond heart health to "healthy living", but this also failed to significantly boost sales. The brand's strong medical association proved difficult to change. A new strategy refocused on younger urban consumers through the sub-brand "Saffola Gold" and a 360 degree marketing approach
Segmentation and targeting
The document discusses market segmentation and targeting. It defines market segmentation as dividing customers into homogeneous groups based on characteristics. There are four levels of segmentation from broad segments to niches. Effective segmentation requires segments be measurable, substantial, accessible, differentiable, and actionable. The document also outlines steps to target marketing, including identifying and profiling buyer groups, selecting segments, and establishing benefits. Companies must manage segmentation by appointing segment managers and balancing the costs of targeting multiple segments.
Brannigan Foods Case Study Exercise
Complete Marketing exercise of a Company that needs to make a repositioning of the brand and product lines in order to survive in the future.
Team Finlost-RB Global Challenge 2019
We Team FinLost presented the idea of new Durex Condom in front of the Judges at RB Global Challenge 2019 and became 1st Runner Up of the year
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Comsumer behavior and marketing communication
Consumer Behavior and Marketing Communication( MBA 034) Sem 3rd Mahamaya Technical University (MTU,Noida) Unit 1 & unit 2
TruEarth Healthy Food
TruEarth is considering expanding into the $53 billion whole grain refrigerated pizza market but has concerns about viability given health concerns and competition. They conducted market research including 300 mall intercepts and an in-home product test of their basic pizza concept. The research found the concept had purchase intent but identified needed improvements like pricing and crust preferences. Sales volume is estimated at $15 million, above the $12 million needed, so the conclusion is TruEarth should launch the product after addressing identified issues.
Merchandise mix
The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
Mednet.com Confronts "Click-Through" Competition
MedNet is a health website that provides free, evidence-based medical information to consumers and generates profits through advertising. Windham Pharmaceuticals, an advertiser, is considering shifting its ad dollars to Marvel, a competing website. Heather Yates, MedNet's VP of business development, needs to convince Mahria Baker, Windham's CMO, to continue advertising on MedNet. Potential strategies include focusing content on new areas, increasing social media presence, and targeting ads towards common conditions many users research online.
Gulr real state case
This document provides descriptive statistics on real estate data from Gulf Real Estate Properties. It analyzes sales data for 40 Gulf View condominiums and 18 No Gulf View condominiums in Naples, Florida. Key findings include:
- Gulf View condos had higher average and median list and sales prices compared to No Gulf View condos. Gulf View condo data also showed more variability.
- Estimates for a new Gulf View condo with a $589,000 list price were a sales price of $564,262 and 106 days to sell on average. For a $285,000 No Gulf View condo, estimates were a $272,175 sales price and 135 days to sell.
Metabical - Marketing Case Study
CSP is considering options for pricing, packaging, and demand forecasting for its new weight-loss drug Metabical. Three demand forecasting models were analyzed estimating the potential market between 4.3-9.8 million customers. Packaging and pricing strategies were evaluated using a matrix to determine ROI under different scenarios. Pricing at $150 targeting the ideal customer profile was estimated to achieve a 5.73% ROI, meeting CSP's objective.
MCD vs Burgerking
mcd is a strong brand but still it need new strategies to be in indian bussiness and burger king failed twicely n entered again in indian market
PRODUCT PLANNING
PRODUCT PLANNING: PRODUCT POLICY, NEW PRODUCT DEVELOPMENT PROCESS, AND PRODUCT LIFE CYCLE STRATEGIES WITH EXAMPLES
Iit delhi ashish soni case analysis assignment
MedNet, a trusted health information website, faces declining advertising revenues as competitors like the search engine Marvel adopt contextual advertising models. Windham, a pharmaceutical advertiser, is considering shifting its ad dollars from MedNet to Marvel. The case analyzes whether MedNet provides better value to Windham than Marvel. The analysis shows MedNet has higher click-through rates and profit margins for Windham compared to Marvel. Additionally, MedNet is compared to condition-specific sites like Cholesterol.com and different strategies are evaluated, with building on MedNet's trust and integrity found to be the best approach.
Marketing research project on nike shoes
This document appears to be a marketing research project report submitted by Kunal Madaan to his professor, Ms. Kangan Jain, at Keshav Mahavidyalaya, University of Delhi. The report analyzes consumer behavior towards Nike footwear in India. It includes declarations of original work, certificates of supervision, acknowledgements of assistance, an executive summary of the report's contents, background on the problem being examined, and profiles of Nike and the Indian footwear industry.
Repositioning strategies
Generic Brand Repositioning Strategies
1. Image repositioning.
2. Product repositioning.
3. Intangible repositioning.
4. Tangible repositioning.
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Analysis on shoe industry based on Porters 5 force model
Analysis on shoe industry based on Porters 5 force model
Michael Porter's 5 Forces in Online retail Store/Retailer Flipkart
Michael Porter's 5 Forces in Online retail Store/Retailer Flipkart