Mobile Wesbites
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This document discusses key considerations for creating an effective mobile legal website. It recommends keeping navigation simple with central call to actions and short menus. The mobile site should have a visible and relevant search function with autocomplete. Forms should be efficiently designed with autofill, real-time validation, and contextual information like calendars. The entire site needs to be responsive without requiring zooming and should explain why location data is needed.
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A mobile experience is important for restaurants to grow their business. Smartphone usage is widespread, with over 90% of adults owning smartphones. Customers are increasingly using their phones to find local information and make purchasing decisions. A mobile app or mobile-optimized website allows restaurants to provide menus, online ordering, reservations, loyalty programs, and promotions to customers on their phones. This increases orders, visits, and revenue for restaurants that offer a good mobile experience.
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This document contains an agenda for a meeting on mobile for web and communications. The agenda includes discussions on augmented reality apps, making websites mobile friendly, using social media platforms like Facebook Messenger and WhatsApp for business, generating user-generated content, and opportunities in maps, tourism, education and more through mobile apps. Key benefits of mobile apps over websites that will be covered are better personalization, ease of sending notifications, utilizing device features, offline functionality, and new branding experiences for users.
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- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
- Apps had higher usage rates and push notification open rates far exceeded email marketing.
- Having both an app and mobile website was important to avoid losing 25% of customers.
Online Food Ordering Mobile APP
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The document recommends that Collin's Catering create a mobile-friendly website to better understand and reach customers. Tablet and mobile users are growing rapidly and are more likely to visit websites with mobile versions. While mobile users focus more on their devices and see them as luxuries, laptop users multi-task and view computers as necessities. The catering company should consider features like navigation, images, and applications tailored for mobile to take advantage of this large customer segment.
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1) Restaurants should develop a mobile experience like a mobile app or mobile-optimized website to grow their business and attract more customers.
2) Smartphone usage is widespread, with over 90% of adults owning smartphones, so having a mobile presence is important.
3) Mobile apps and websites allow restaurants to share information, menus, reservations, loyalty programs, and more with customers on their smartphones.
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This document discusses why restaurants need a mobile experience and strategy. It notes that over 90% of adults have smartphones and use them to look up local information and businesses. Having a mobile-optimized website, mobile app, and QR codes allows restaurants to reach more customers, drive more sales and revenue, and improve the customer experience. Specific features and benefits discussed for restaurant mobile apps and websites include online and mobile ordering, menus, reservations, loyalty programs, notifications, and social media integration. Costs for developing an app and ongoing hosting are provided.
RestroApp - Create Your Own Restaurant App
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The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
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The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps at 81% versus websites at 19%. Apps were better for getting new customers at 75% and repeat customers at 86%. However, the document concludes that both apps and mobile-optimized websites are important for a complete mobile strategy.
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A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
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A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher investment than websites. Customers also preferred apps over websites for repeat use, new customers, and loyalty. However, the document advocates that both apps and responsive websites are important for mobile marketing. While apps provide richer experiences, websites have advantages like lower costs and universal accessibility. The company promotes developing both an app and website for a complete mobile solution.
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The document summarizes the results of a survey of 500 small businesses that had both a mobile app and website. The key findings were:
- 73% of businesses said their mobile app returned a higher ROI than their mobile website.
- Mobile apps were preferred by customers and better for acquiring new and repeat customers compared to mobile websites.
- Top reasons for apps included customer loyalty, service, and increased revenue.
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3. User friendly guidelines include making click targets at least 30-40px, avoiding hover events, using whitespace for spacing, optimizing for vertical scrolling, minimizing download time by combining images, and using top-aligned labels for forms.
Why and How to Build a Mobile First Web Strategy
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
Website Revamp pitch presentation
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
Online Marketing Bootcamp - Mobile | October 2014
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
Mobile Websites by dBroseGroup
This document discusses the importance of having a mobile optimized website for businesses. It notes that over 4 billion mobile devices are in use worldwide and people are increasingly using their phones to access the internet and make purchases. Having a mobile optimized website allows businesses to tap into this growing mobile market. It provides tips for an effective mobile site, including using a simple layout, fast download speed, integrating maps, and connecting to offline advertising. The benefits of a mobile site include higher search rankings, a better customer experience, increased sales, and a stronger brand image. It recommends hiring a professional to help businesses create and manage a successful mobile presence.
5 Steps to Mobile Success
Presentation delivered by Raja Saggi, Head of B2B Marketing, UK & Ireland at Google, at the Digital Marketing Show Mid Term (2015).
The Successful Website
A successful website delivers relevant, contextual and complete content in a manner it can be found quickly by target audience and create interest, build brand to generate business. What are the elements of a successful website?
Next gen mobile aug 2013 scotland
This document discusses the rise of mobile access to websites and the importance of optimizing websites for mobile. Some key points:
- By 2015, mobile access will surpass desktop as the primary method for accessing the web.
- Mobile users have different needs and goals than desktop users, wanting quick access to key information like maps, contacts, social media, etc.
- Websites designed for desktops are often not optimized for smaller mobile screens. Responsive design and designated mobile sites are approaches to make sites mobile-friendly.
- Google Analytics can measure what percentage of a site's traffic and returning visitors come from mobile to determine if a mobile-optimized site is needed. Failing to do so can negatively impact user
Mobile First? Yes, Please
Join Josh Irons, VP of Strategy for this free one-hour webinar about why is it important to prioritize mobile web design.
Mobile First? Yes, Please
Join Josh Irons, VP of Strategy for this free one-hour webinar about why is it important to prioritize mobile web design.
UXD - A quick overview on what you need to work with your UX team
The UXD team came up with a presentation, covering some of the point we have in our day to day work. Information architects, designers and front-end participated to build up this doc in order to practice and be more familiar with UCD process, agile project management, UX research and so on.
Have a look on the presentation and help us to build it up.
Similar to Mobile Wesbites (20)
If you website is not mobile ready, You can loose your search engine position
If you website is not mobile ready, You can loose your search engine position
UXD - A quick overview on what you need to work with your UX team
UXD - A quick overview on what you need to work with your UX team
Mobile Wesbites
- 1. Lead Generation What Makes A Great Mobile Legal Website?
- 2. Global Smartphone Growth • Huge Mobile growth in 2014 • Android: 1 billion 30 day active users users check phones 100 billion times daily ‘More mobile devices & mobile device subscriptions than toothbrushes in the world’
- 3. Mobile Usage
- 4. Marketing of Mobiles • Mobile users always presented as happy
- 5. Marketing of Mobiles • Studies show how they really feel… Unfamiliar Harder to Navigate Sparse in Features Cut Down Smaller Poor Design
- 6. 1. Homepage & Navigation
- 7. Keep Call To Actions Central
- 8. Always Go Responsive m.starbucks.co.uk www.starbucks.co.uk
- 9. Keep Menus Short & Sweet
- 10. Homepage Navigation • Easy homepage navigation • Users will click top bar logo
- 12. Be Clear Why You Need Location Info • Users care about security • Say why you need user GPS
- 13. 2. Mobile Site Search
- 14. Make Site Search Visible
- 15. Ensure Results Are Relevant • Search needs to be smart • Autocomplete is a must • Ensure results are relevant • Correct any misspells
- 16. 3. Optimising Form Entry
- 17. Autocomplete Forms • Users like to be recognised • Enable autocomplete forms
- 19. Real Time Validation Forms Clear highlighting of error fields Indication of required fields Clear error messages Clear description of information required
- 20. Provide Visual Calendars • Users need context when scheduling appointments
- 22. Don’t Make Users Zoom • Don’t make users pinch & zoom • Expandable images & text
- 23. Optimise The Whole Site
- 24. Summary Of Mobile • Clear Call To Actions • Simple Menus & Navigation • Relevant & Visible Site Search • Design Efficient & Contextual Forms • Always Go Responsive • Enable Autocomplete • Explain Why You Need GPS • Optimise The Entire Website
Editor's Notes
- Keep call to actions front and central Don’t use wishy washy terms powerful language to tell your customer what to do Secondary call to actions can be reached further down the screen or through icons
- When building a website always go responsive over mobile as m. sit will cause time lag due to redirect
- Customers don’t like to scroll Don’t hide menus behind icons Less is more Self explanatory Clear call to actions
- Let users explore the site before you distract them with other things: surveys, downloading apps, videos Sites need to work with people rather than against Don’t require customer to sign up to an account or download you’re app
- Make site search easy & visible so customers can see immediately once their page has loaded. Google believes search is important, search is good for users who have a sense of urgency Don’t hide search behind an search icon, give it an actual field
- Design efficient forms that are mobile appropriate Forms may need to be adjusted for mobile purposes Allow for streamlined information entry EG. Websites that have contextual keyboard (numberpad)
- Real time validation forms vital to tell customers when they have entered things wrong In ideal world customers will only have to enter information once, if takes more then 1 time usually means form is too complex
- When going mobile make sure you optimise your whole website rather than just some of it Make sure you keep the user in a single browser rather than taking them to a different browser for each menu option