The strategic analysis explores growth opportunities in the Western European urban rail market, revealing that automated people movers (APMs) are the fastest-growing segment, while light rail systems dominate infrastructure projects. Although light rail project numbers are decreasing, they still account for the majority of greenfield projects, with significant new orders expected in France, Italy, and the UK by 2015. The competitive landscape shows threats to major manufacturers like Alstom and Bombardier from rising competitors, particularly in the APM sector.