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Thank You
Why do we
do what we
do

Mohd Fahad Ifaz
Bottom of the
Pyramid
“There is an invisible market waiting at the bottom of the world economic pyramid”
C.K. Prahalad

Making markets work for poor

The next billion
Inclusive business
Challenge?
Charity?

Opportunity!

Business?
We forget to
ask “WHY”?

Root cause?

Symptom?
Why do we do, what we do ?
Why isn’t their
market environment
providing
solutions to these?

What problems
do the
Poor have?
as Producer

as Consumer
as Entrepreneur

as Labour

Because the poor are already
in the market system
7
The market system
SUPPORTING
FUNCTIONS

CORE

Supply

ion
s

Setting &
enforcing
rules
Standards

Laws

Not-for-profit sector

Private sector

The cause of
poor
performance
here .....
es
&

Demand

lat
gu
Re

Informal
networks

Informing &
communicating

Inf
no orm
rm al
ru
s
l

.... lies here

Information
d
te
la ces
Re rvi
se

Government

Inf
ras
tru
ctu
re

MARKET PLAYERS

Business
membership
organisations
Challenge?

Romanticizing the Poor Harms the Poor
We should recognize the poor as “resilient and creative
entrepreneurs and value-conscious consumers.”

Charity? problem
NOT a marketing
The “Sachet Mindset”
Business?
NOT a technology problem
The BoP presents

The “Killer App mindset”
Rural Mobile Penetration

80%

Fertilizer recommendation software
Union Information Center
Community Information Center in
Upazillas
million people live in the chars of
districts

Agrani and NCC
bank gave

to pilot a loan product for

Cattle farmers in the chars
For processing varieties
Market knowledge
Cultivation technique
Invested in increasing farmers
awareness , market knowledge
and technique

Potato production

tons

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