The Most Useful Selling Technique I Have Ever Used
LYLEQ half day workshop
1. Brought to you by
Practical emotional intelligence
workshop
Sydney CBD: 15 September 2016
Parramatta: 28 September 2016
2. Meet your presenter
Christopher Golis MBA MA FAICD FAIM
Author, Coach & Workshop Leader
Graduate of Cambridge, LBS, SIA
Started working in 1967
IT (general manager)
Financial Services (VC)
Director of some 30 companies
Neverfail, Scitec/VeCommerce
Nanyang Founder in 1994, raised $140m
Fellow of AICD and FAIM
Author of 3 books & 8 e-books
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Conventional,self-controlled, formal
Entrepreneurial, shrewd, hard-headed,
materialistic
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PSAQ instructions:
1. For each pair quickly select one group or the
other best describes your personal style.
Personal Style Assessment Questionnaire
2. Count the number of ‘1’s, ‘2’s, etc and then
plot the graph. (Total should = 21)
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Agenda
Define EQ
The Humm-Wadsworth technology
Empathy using TOPDOG
Video: A visit to 7 Managers
Social Skills
Video: Productive Counselling
Nicola Starr and Greg Flinders
6. What is Emotional Intelligence?
The ability to
perceive, control, and
evaluate emotions
1990 Peter Salovey
and John D. Mayer
proposed EQ is like
IQ
Inborn talent vs
learned skill?
cgolisau@gmail.com 0418-222219
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Goleman publishes EQ in 1996
1. Self Awareness
2. Self Management
3. Social Awareness or
Empathy
4. Social Skills or Relationship
management
No model of core emotions!?
8. People drive performance,
emotions drive people,
temperament drives emotions
Luck & memory very important
Kings College, London study of 11,117
twins
58% of exam success due to genes
29% due to teachers & schools
Nature 2x nurture
Temperament = genetic emotional bias
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9. EQ is achieving self- and
social mastery by being
smart with core emotions.
Self-Mastery = Awareness + Management
Social Mastery = Empathy + Social Skills
Temperament > Transient emotions
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The 7 core emotions
1920 Rosanoff: What drives our core emotions?
“We are all slightly mad”
There are only 4 mental illnesses
1935 Humm & Wadsworth 7 components
1993 Empathy Selling The new names
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Mover
Desire to communicate
Extrovert
Active and dynamic
Cheerful and enthusiastic
Either black or white
Fluctuations in mood
Multi-taskers
M = introverted, self-sufficient & independent
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Mover
• Talk - Friendly, jokey
• Organisation - Retailers
• Position - Front counter
• Dress - Casual, bright colours
• Office - Messy
• Gambit - late but friendly
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Doublechecker
Desire for security
Agreeable
Cautious, double checkers
Apprehensive and nervous
Compassionate and
sympathetic
Pessimistic and critical
Low energy output but can
show D drive
D = High resilience, calm, composed, impulsive
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Doublechecker
• Talk - hypochondriacs
• Organisation - Public service
• Position - Administrator
• Dress - Conservative, brown
cardigans
• Office - Magpies, photos of
family or company
• Gambit - Punctual and friendly
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Artists
Desire to create
Sensitive & inquisitive
Inarticulate, aloof and reserved
Stubborn and single-minded
Good visual imaginations
Individualistic: beat to a
different drum
A = down-to-earth, reliable, frank & outspoken
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Engineer
• Talk - Monotonic
• Organisation - Builders and
developers
• Position - Consultants
• Dress - Pens in pocket
• Office - Whiteboard, full
bookshelves
• Gambit - Punctual (?) and
friendly
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Hustler
Desire for material success
Empathetic & Charming
Astute, good financial acumen
Love of gambling and
excitement
Winners and losers
Opportunistic
Self-interest: WIIFM
Egocentric
H naive, gullible, suckers, victim, martyr
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Hustler
• Talk - Money, name dropper
• Organisation - Wholesalers
• Position - Brokers and agents
• Dress - Flashy
• Office – Showy and glitszy
• Gambit - Punctual and friendly
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Normal
Desire for order
Non-neurotic & Unemotional
(cold fish?)
Co-operative and law abiding
Mature and self-controlled
Consistent and rational
(boring?)
Self reliant and confident
N = Adaptable, rule breaker, carpe diem,
over-emotional, neurotic
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Normal
Talk - Logical, rational
Organisation - Professional
Position - Accountant/CoSec
Dress - Conservative pinstripes
Office - Neat and tidy
Gambit - Punctual and formal
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Normal
Normal is comparable to
Freud’s superego:
conscience, rules & standards
As your age increases, your
Normal increases
The Normal is soluble;
In vino veritas
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Humm Distribution:
Not all factors are created =
40%
14%
56%
52%
44%
39%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
N H M D A P E
%ofpopulationhavingdominantcomponent
Component
Dominant Humm Component Distribution
Sample size = 65,508 people
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The Big 5
O = Openness to creativity
C = Conscientiousness
E = Extraversion
A = Agreeableness
N = Neuroticism (lack self-control)
Where is the dark triad? Corporate
psychopath
Where is the Type ‘A’? Corporate bully
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The Big 5 & The Humm
O = Artist
C = Engineer
E = Mover
A = Doublechecker
N = Normal
Corporate psychopath = Hustler & N
Corporate bully = Politician & N
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Caveat 4: You can’t change your personality
but you can change your behaviour
Source: Me, Myself, and Us: The Science of Personality
and the Art of Well-Being by Brian R. Little
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Social Skills
People will forget what you said,
people will forget what you did,
but people will never forget how you
made them feel. (Maya Angelou)
We like those who are like ourselves.
38. Social Skills
Fundamental attribution error
Failures/triumphs of someone due to
fundamental personal trait instead of looking
at situation and context.
You forget something you are lazy
We forget something ∵ we are overworked
Every person on a project will say he did 50%
of the work.
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Social Skills for an H
How much is my
discount?
Talk, dress and act
like a winner
Name drop, lunches
Negotiate special
terms
Signature on binding
contract
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Social Skills for an E
Where’s the manual?
Idealistic project
Present new ideas in detail
Touch words: hot, cold,
feel
Let them work with a
prototype
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Video Productive Counselling:
Two case studies
What are the dominant components in
the employee?
What are the dominant components in
the supervisor?
Will the proposed strategies work?
49. Nicola Starr
1. What significant components make
up Nicola Starr's temperament?
2. How will you handle her performance
appraisal?
3. Are there likely to be any problems
arising during the interview?
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50. Nicola Starr
ME N
Staff most dislike inconsistency
Sleep on decision
Does this conflict with previous decisions
Bring tissues to performance appraisal
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51. Greg Flinders
1. What significant components make
up Greg's temperament?
2. Is Greg tempermentally suited to be a
Team Leader?
3. The heads of markeing and sales
departments have complained to you
that Greg is not sufficiently customer
centric. What steps will you take?
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DPE A Good Operations Manager
Not Introspective
New project = develop himself as a better
manager
What makes a successful manager?
People skills – use calendar of dates
-ve or +ve criticism?
Will need frequent encouragement
Greg Flinders
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Why I ♥ the Humm
Easy to remember
We have all 7 components
Hot buttons
Self control habits
Improved empathy via TOPDOG
We like those who are like ourselves
Learn which components are anti-you
55. Q&A Forum
Any ?
Read the Humm Handbook
Download white papers from
www.emotionalintelligencecourse.com
Sign up for my monthly newsletter
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