1) Upscale women's magazines and their digital versions influence luxury purchasing globally, especially among heavy buyers and those under 35.
2) Magazines have a stronger influence on opinions and choices regarding luxury goods than digital versions.
3) However, most luxury buyers use both print and digital media, seeing them as complementary rather than competitive. Print magazines provide an immersive sensory experience while digital allows for practical research.
4) Elle and Vogue stand out as the most influential upscale women's brands worldwide across both print and digital formats.
5) An effective luxury media strategy utilizes both print and digital versions of magazines to engage consumers at different points in their purchasing jour
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Social consumer view of luxury brands. Great read about a global study of the social consumer perspective of brands associated with Luxury. Find out how you can convert thousands of social conversations into powerful marketing that delivers brand growth.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Everlasting luxury is the very seed of luxury as we know it today and in which the evolution of the customer and market has generated a whole series of open-ended questions.
What are the implications of this change on the management of luxury products and services? Do the existing marketing tools still apply? And how does one go about founding and preserving a luxury brand? To this end this research sets out to investigate further and establish the boundaries of everlasting luxury, proposing possible answers to these questions.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Social consumer view of luxury brands. Great read about a global study of the social consumer perspective of brands associated with Luxury. Find out how you can convert thousands of social conversations into powerful marketing that delivers brand growth.
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and to develop unique social media experience.
This takeaway report aims to explore what is at stake for the luxury industry, to highlight few best practice both from a content strategy perspective and from a retail marketing one.
From anti-social behaviours to re-generate exclusivity, to new approaches regarding customers journeys, the opportunity is big for luxury brands.
Featured brands: Hermès, Chanel, Louis Vuitton etc.
More information on http://thisisreup.com
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Everlasting luxury is the very seed of luxury as we know it today and in which the evolution of the customer and market has generated a whole series of open-ended questions.
What are the implications of this change on the management of luxury products and services? Do the existing marketing tools still apply? And how does one go about founding and preserving a luxury brand? To this end this research sets out to investigate further and establish the boundaries of everlasting luxury, proposing possible answers to these questions.
Reach an underserved demographic through E\’LON Couture Magazine. Most advertisers spend an enormous amount of money targeting a younger demographic but our research has shown those who are brand loyal tend to spend more money on brands they trust, pass down those brand to their daughters and don\’t mind spending money for \’real\’ luxury items they can now afford. Reach this growing demographic via E\’LON Couture Magazine.
How Indian Millennials percieve Luxury Brands' Communication (Love Ranga)Love Ranga
It is with immense gratication that we present to you the rst of its kind analytical report on the impact of communication tactics employed by Luxury brands on Indian millennial segment. Only second under the wing The Ghost of Luxury: Luxury Industry Analytics, “The Indian Millennial Codication of Luxury Communication 2017” as a heartbreakingly unadulterated report exposes the long prevalent myths about wealthy Indian luxury clientele.
Print en tablets a healthy future together 2014magazinespuntnl
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Folders in tijdschriften bieden meer dan HAH-folders die alleen de deurmat als umfeld hebben. Want folder en blad komen sámen binnen en zo profiteert de adverteerder optimaal van de lezer/bladbinding. Folders kunnen op tal van manieren meegenomen worden. In dit geval is de Gabor folder meegehecht in Red.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
_7 OTT App Builders to Support the Development of Your Video Applications_.pdfMega P
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
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exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
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1. LUXURY AND
UPSCALE
WOMEN’S
MEDIA
BRANDS
By Lagardere Global Advertising
A STUDY
with Ipsos
BY LAGARDERE
ADVERTISING 2012-
- November Luxury and upscale women’s media brands
2. METHODOLOGY
Objective
To understand the influence and complementarity of the print and digital versions
of upscale women’s media brands in the luxury world
Who
Women who have purchased luxury goods in the past 12 months
(At least 3 luxury fashion items or luxury accessories, or at least 1 piece of
jewellery, or 1 watch).
Only high end designers brands were suggested when selecting
participants.
Where
7 countries : France, Germany, Spain, Italy, UK, US and China
How
A varied methodology which partners a quantitative online survey with a
qualitative questionnaire over the phone
+
Luxury and upscale women’s media brands 2
3. CONTENTS
Is luxury now a global phenomenon?
Luxury: what role should the digital play?
The purpose and influence of upscale
women’s media brands throughout the luxury
world
Print and digital: competitors or allies?
Luxury and upscale women’s media brands 5
4. PART1
Is luxury now
a global
phenomenon
?
Luxury and upscale women’s media brands
5. LUXURY: THE SYMBOL OF ELEGANCE AND QUALITY ACROSS ALL
COUNTRIES
ELEGANCE AND QUALITY
Top 2 characteristics associated with luxury
across all countries
N°3
PLEASURE SEDUCTION
“Luxury increases your social status; it makes others think that you are cool” Chen Yong, 32 yrs, China
“Elegance, beauty, exclusivity, looking for something really unique and original" Maria, 47 yrs, IT
“Finest products, nice materials, pretty to look at, soft to touch, made by top designers, the best of the best”. Amy, 30 yrs, US
less than 35 years old
SUCCESS / SELF CONFIDENCE / SEDUCTION
Luxury is never associated with TRADITION or INNOVATION
E3. From the list that follows, please choose the values that you most often associate with luxury-13 values submitted
Base: All respondents
+
Luxury and upscale women’s media brands 7
6. FRANCE AND ITALY REMAIN THE INTERNATIONAL SYMBOLS OF LUXURY
EUROPE US CHINA
55% 60% 79%
45% 52% 63%
43% 52% 55%
+
E4. And which countries do you think best represent the essence and values of luxury? Base: All respondents
Luxury and upscale women’s media brands 9
7. CHANEL AND LOUIS VUITTON: EXPRESSIONS OF LUXURY WORLDWIDE
EUROPE US CHINA
E5. If you had to name your three favorite luxury brands, what would they be?
Base: All respondents
+
Luxury and upscale women’s media brands 11
8. LUXURY: THE MUST-FOLLOW TREND ESPECIALLY AMONGST CHINESE
WOMEN
Keeping up with the latest trends is important:
54% 45% 89%
+ Higher TOP50% of incomes*, Heavy Buyers**
HO. Do you think it is important to keep up with the latest trends in luxury goods? Base: All
respondents
Sources : *The baseline for the top 50% of incomes will change according to the country. **Who have purchased at least 3 categories of
products, 3 times in the past year.
+
Luxury and upscale women’s media brands 13
9. KEY POINTS - PART 1
Luxury: a global market. Chinese perceptions of luxury are
becoming increasingly westernised
France and Italy, and their famous luxury brands, symbolize luxury
across the globe
Luxury is associated with elegance and quality
everywhere, but it can be still mingled with displays of social
standing in China
Luxury and upscale women’s media brands 15
10. PART2
Luxury: what
role should
the digital
play?
Luxury and upscale women’s media brands
11. PHYSICAL WORLD: THE FAVOURED MODE OF CONTACT WITH LUXURY BRANDS
1. Shops 1. Friends 1.Websites
2. Catalogues 2. Shops 2. Women’s websites
3. Articles and reports 3. Catalogues 3. Shops
Shops: + Higher TOP 50% of
“I’ll go to the store and get the feel. I love feeling things, and from
there I’ll make my decisions.” Constance, 40 yrs, US incomes
Friends: + > 45Yo
H15 what other do you use to keep up with new developments in luxury? Base: All respondents
Luxury and upscale women’s media brands 17
12. PHYSICAL WORLD: THE FAVOURED MODE OF CONTACT WITH LUXURY BRANDS
In %
Luxury shops 48 47 52
Luxury brand catalogues 40 35 47
Articles and reports on luxury brands 35 29 45 Heavy buyers: all
Luxury brands' websites 35 28 61 touchpoints
Your friends, family members, co-workers, etc. 33 57 44
Chinese women
Celebrities / IT girls 28 22 49 multiply touchpoints
Street style, hotspots 26 16 35
to look for luxury
trends
Private sale sites 26 16 17
American women are
Women's general interest websites 24 21 55
more influenced by
Luxury brands' newsletters 19 9 46 people around them
Attending fashion shows 15 12 38
Social media sites 13 22 33
Blogs, newsgroups, forums 12 13 34
H15 What other sources do you use to keep up with new developments in luxury?
Base: All Respondents
+
Luxury and upscale women’s media brands 18
13. DIGITAL: A MUST
“A luxury brand on the web is keeping up with the
times”
92% 93% 99%
A1. If a luxury brand has a web presence, would you say that the brand… Base: All
respondents
Luxury and upscale women’s media brands 20
14. DIGITAL: A MUST, ESPECIALLY IN CHINA
A luxury brand present on the web is…
Net Agree (%)
(n=2028) (n=828) (n=815)
…keeping up with the times 92 93 99
…improving its service 86 89 94
…closer to you 76 75 95
In Europe and US :
Closer to you: - 35 yrs
Improving its service: 35-44 yrs
“With the internet, you feel you are part of it– you feel in the know. You make the effort to
look. You feel the information has been sent to you specifically - like an email”. Zhara, 34
yrs, FR
A1. If a luxury brand has a web presence, would you say that the brand…
Base: All respondents
+
Luxury and upscale women’s media brands 21
15. LUXURY BRAND’S WEBSITES: A KEY COMPONENT IN SALES
People who use a website either to buy an item
directly or to choose items they will buy later in a shop:
61% 61% 76%
A3. When you visit a luxury brand's website, it is generally to… Base: all respondents
+
Luxury and upscale women’s media brands 23
16. ALL RANGE OF LUXURY PRODUCTS ARE CONCERNED BY ONLINE
PURCHASE
Net online purchase
Clothing 48% 48% 57%
Shoes 43% 46% 58%
Accessories 50% 45% 64%
Handbags 47% 48% 57%
Jewellery, w
atches 41% 39% 49%
A4. Which of the following categories of luxury goods have you purchased online?
Base: person who has already purchased the category of product in a shop or online.
+
Luxury and upscale women’s media brands 26
17. SOME DISADVANTAGES TO BUYING LUXURY GOODS ONLINE
Cannot try items on Risk of counterfeit items Not as enjoyable as
going to the shop
In %
60 Europe 47 35
(n=2028)
68 US 42 39
(n=828)
55 China 70 42
(n=815)
+ > 45Yo
“I have a good overview of the products online. But it can’t replace a store where you are able to touch a
product”. Corinne, 59 yrs, FR
“I don’t really like to buy my things online because I’m worried about fraud”. Liao, 31 yrs, China
A6. What keeps you personally from buying luxury goods on the internet? Base: All respondents
+
Luxury and upscale women’s media brands 28
18. KEY POINTS – PART 2
Physical world is the most engaging means of brand-customer
contact
According to customers, a luxury brand without a website is
drastically behind the times
Luxury brands’ websites are now a key
element in the purchasing of luxury goods
Social networking is not yet as powerful a tool as the websites
Luxury and upscale women’s media brands 34
19. PART3
The purpose
and influence
of media
throughout the
luxury world
Luxury and upscale women’s media brands
20. THE POWER OF UPSCALE WOMEN’S MAGAZINES
Women of the target group who read at least one upscale women’s
magazine :
(ELLE, Vogue, Marie Claire, Harper's Bazaar, InStyle)
87% 85% 98%
Higher TOP 50%
+ Heavy buyers
< 35 Yo
35-44 Yo
H3. Please indicate how often you read each of the following upscale women’s magazines (ELLE, Vogue, Marie
Claire, Harper’s Bazaar, InStyle). Responses: at least 5 to 6 times a year for the weeklies and/or 1 to 2 times a year for the
monthly.
+
Luxury and upscale women’s media brands 36
21. ”I NEED MY MAGAZINE IN ORDER TO DECIDE”
Upscale women’s magazines have a strong influence on purchasers
of luxury goods, especially in China
(ELLE, Vogue, Marie Claire, Harper's Bazaar, InStyle)
67% 59% 96%
Higher TOP 50%
+ Heavy buyers
< 35 Yo
35-44 Yo
H6A. Would you say that reading the following upscale women's magazines influences your choices and your opinions on
luxury goods? Could you list the top 2 of the most influent ones ?
Base: all respondents.
+
Luxury and upscale women’s media brands 38
22. THE DIGITAL VERSIONS OF UPSCALE WOMEN’S MAGAZINES
Luxury and upscale women’s media brands 40
23. HIGH VOLUME TRAFFIC TO UPSCALE MAGAZINES’ WEBSITES
Women of the target group who use at least one upscale women’s magazine
website :
(ELLE, Vogue, Marie Claire, Harper's Bazaar, InStyle)
58% 48% 95%
+ < 35 Yo
Heavy buyers
+
H9. Do you visit one of the following websites (Vogue, ELLE, Marie Claire, Harper’s Bazaar, InStyle) at least once a month?
Base: All respondents
Luxury and upscale women’s media brands 41
24. BUT AN INFLUENCE LESS IMPORTANT THAN MAGAZINES
Influence of digital versions of upscale women’s magazines in the
purchasing choices of luxury goods buyers
(ELLE, Vogue, Marie Claire, Harper's Bazaar, InStyle)
48% 36% 94%
H13. Would you say that the digital versions of each of the following upscale women’s magazines, websites or mobile
apps, influence your choices and your opinions concerning luxury goods ?
Base: all respondents
+
Luxury and upscale women’s media brands 43
25. ELLE AND VOGUE: INFLUENTIAL WORLDWIDE IN LUXURY
The top 2 most influential upscale women’s brand worldwide
(Magazine+digital version)
(*ELLE, Vogue, Marie Claire, Harper’s Bazaar, InStyle)
H6A. Would you say that reading the following upscale women's magazines or their digital versions influences your choices
and your opinions concerning luxury goods? Could you list the top 2 of the most influential ones ?
Base: total respondants
Luxury and upscale women’s media brands 45
26. KEY POINTS – PART 3
Upscale women’s magazines and their digital versions are
both powerful in the world of luxury, even more for heavy
buyers
But magazines have a stronger influence on choices and
opinions concerning luxury goods
Young women (-35 yrs) are even more sensible to the
influence of upscale women’s magazines
Amongst these titles, the famous global brands, Elle and
Vogue, still stand out from the crowd
Luxury and upscale women’s media brands 46
27. PART4
Print and digital:
competitors or
allies?
Luxury and upscale women’s media brands
28. LUXURY BUYERS: BI-MEDIA USERS
Women of the target group who read upscale women’s magazine or/and their websites
:
(ELLE, Vogue, Marie Claire, Harper's Bazaar, InStyle)
A mix of
print & web 65% 56% 97%
Exclusively print 34% 44% 3%
Exclusively web 0.9% 0.5% 0.3%
Base: readers or/and users of upscale women’s media brands (ELLE, Vogue, Marie Claire, Harper’s Bazaar, InStyle).
+
Luxury and upscale women’s media brands 48
29. STRENGHT OF MAGAZINES AND DIGITAL VERSIONS
MAGAZINES: A SENSORY EXPERIENCE - DIGITAL: A PRACTICAL
EXPERIENCE
%More when reading an upscale
magazine or when using digital versions?: Print Web Print Web Print Web
You enjoy keeping up with luxury goods 55 18 42
trends 49 24 27
You like seeing different luxury adverts, they
22 51 16 41 30
help you form an opinion about which trends
to follow
51
You feel like you are part of the exclusive 28 21 28
44 57 43
community of the brand
26 18 29
You can dip into the world of luxury whenever you feel 47 52
like it 44
You make a note of luxury items that you will buy in 43 27 19 32
the shop later 58 36
You make a note of luxury items that you will
buy from the brand's online shop
37 35 50 25 31 33
You can compare and contrast luxury items 38 34 48 25 33 34
You can discover new luxury brand products 43 26 54 19 36 32
H14. Which of the following statements best corresponds to you when reading an upscale women’s magazine?
Base: All respondents
+
Luxury and upscale women’s media brands 50
30. PRINT AND DIGITAL: AN EFFECTIVE GLOBAL STRATEGY
The advantage of the magazines is that you have the professionals’ advice, while on the internet you have lots of
opinions but you have no way of knowing the credentials of the person that has written the comment. Fanny, 30 yrs, FR
We might see something in a magazine, and then we’ll go online to see the whole range. Magazine is first, online is
second. Tracey, 46 yrs, UK
“The photos are bigger and prettier in magazines than on the internet… but the items are not as trendy, not always as
up-to-date as on the websites”. Daniela, 39 yrs, GE
“In the magazines I have the latest trends but I don't have all the additional information about the items. This I can find
online”. Jana, 32 yrs, GE
“When I see an advert in a magazine, I go on the website to find out more about the item and its prices. Online
searching is bound to happen at some point.” Maria, 47 yrs, IT
Luxury and upscale women’s media brands 54
31. THE POWER OF ADVERTISING
Luxury and upscale women’s media brands 55
32. ADVERTISING IN UPSCALE WOMEN’S MAGAZINES: THE MOST
ATTRACTIVE
Adverts in upscale women’s magazines…
Get your attention
Top 1
Make luxury items Help you discover Make you want to go
look good luxury brands shopping for luxury goods
Top 2
Image Awareness Traffic
“There are magnificent ad campaigns with gorgeous visuals.... Advertising really does make you dream…
I prefer paper because with a single photo they manage to create something truly fantastic.” Emilie, 31
yrs, France
P1. Let’s look more closely at luxury goods advertising. Please give us your opinion on each of the following sentences. More
when seeing an advertising in an upscale magazine. Base: all respondents.
+
Luxury and upscale women’s media brands 56
33. ON AND OFF-LINE ADVERTISING: AN EFFECTIVE GLOBAL STRATEGY
THE ADDITION OF DIGITAL ADVERTISING IMPROVES THE
RESULT
Help you stay informed about luxury brand’s
news
(n=2028) 12 44 16 28
(n=828) 17 40 11 32
(n=815) 2 48 29 22
Neither
Both
Adverts on upscale women's magazine websites and apps
Adverts in upscale women's magazines
P1. Let's look more closely at luxury goods advertising. Please give us your opinion on each of the following sentences.
Base: All respondents
Luxury and upscale women’s media brands 58
34. THE GLOBAL BRAND
Luxury and upscale women’s media brands 60
35. A POWERFUL MEDIA BRAND
% women of the target reading the
magazine or using a digital version of the
ELLE
77% 70% 95%
E1. Now, let's talk about the "ELLE" brand in general, the magazine, the website and the mobile phone/tablet
app. Are you a reader of the magazine and/or a user of the digital version ?
+
Luxury and upscale women’s media brands 61
36. THE 360° ELLE BRAND: A WORLD-WIDE REFERENCE POINT
Net Agree (n=2028) (n=828) (n=815) In %
…inspires confidence 77 74 94
…is a reference point in the luxury world 72 79 93
…helps you make decisions about
luxury goods 71 74 94
…inspires you and gives you ideas 71 74 90
…inspires you to dream 64 67 89
You feel attached to 63 58 87
+ > 35 Yo
+ Heavy Buyers
+ 35-44 Yo
E1. Now, let's talk about the "ELLE" brand in general, the magazine, the website and the mobile phone/tablet
app. Would you say that…. Base: All respondents.
Luxury and upscale women’s media brands 63
37. THE 360° ELLE BRAND: A WORLD-WIDE REFERENCE POINT
“ELLE, a very modern magazine, with up-to-date ads.
They are professional, they bring out more trendy clothing
styles, jewellery styles”. Stephanie, 39 yrs, US
“ELLE has the newest products, and mixes high-street brands with
designer”. Frances, 42 yrs, UK
“It gives good advice and there is information about many
products. I tend to trust the products that they recommend and if
I like it, I go and buy it… perfumes for example”. Roberta, 29
yrs, IT
“About ELLE, I like the luxury brand ads and fashion articles.
They have nice people on the cover to represent luxury brands.
There are famous people that already endorse brands”.
Melissa, 27 yrs, US
Luxury and upscale women’s media brands
38. THE 360° BRAND: A WORLD-WIDE REFERENCE POINT
“I often go on ELLE website, I can find additional
information, detailed info about the products, other reportages
about fashion, travel beauty which are not necessarily in the
magazine. It is very clearly laid-out, the photos are very
nice, luxurious, I like it very much.” Stefanie, 52 yrs, GE
“ELLE website goes hand in hand with the magazine. I liked
the subtitles and the dropdown menus. I find it complements
the magazine because they show what goes on behind the
scene at photo shoots…”. Melissa, 27 yrs, US
“ELLE website has more photos, and videos. It couldn’t replace
the magazine, it adds to it. It’s a continuation”. Margaret, 40
yrs, US
Luxury and upscale women’s media brands
39. KEY POINTS – PART 4
Buyers of luxury goods are “bi-media”, they use a mixture
of upscale women magazines and digital versions
The classic beauty of advertising in women’s magazines
is a very successful way to get the attention of luxury
clientèle…
…But the addition of digital advertising enhances the
result of the campaign
The ELLE 360° brand is still a reference point for luxury
clientèle world-wide
Without a doubt, print and digital form a very effective
combination
Luxury and upscale women’s media brands 66
40. THANK YOU
FOR YOUR
ATTENTION
By Lagardere Global Advertising
A STUDY
with Ipsos
BY LAGARDERE
ADVERTISING 2012-
- October Luxury and upscale women’s media brands