This document discusses China's luxury market and what luxury means in Chinese culture. It notes that China has become the 2nd largest country for luxury spending, with over 875,000 high-net-worth individuals. It explores how luxury is viewed differently in Chinese culture compared to Western individualism, with luxury purchases seen more as a way to compare and show off relative to others. The document suggests several marketing notions for luxury brands in China, including making brands well-known even if not owned, telling legendary stories about the brand, and boldly pricing products higher to imply greater value and status.
Everlasting luxury is the very seed of luxury as we know it today and in which the evolution of the customer and market has generated a whole series of open-ended questions.
What are the implications of this change on the management of luxury products and services? Do the existing marketing tools still apply? And how does one go about founding and preserving a luxury brand? To this end this research sets out to investigate further and establish the boundaries of everlasting luxury, proposing possible answers to these questions.
This document discusses the shift from "Old Luxury" to "New Luxury" brands and products. It uses the example of James Bond changing from a Bentley to an Aston Martin in the movie Goldfinger to represent this shift. New Luxury focuses on quality, taste, aspiration and is more affordable and accessible to middle-market consumers. BMW is presented as the prime example of a New Luxury brand that emphasizes driving pleasure over status. The document also examines how luxury brands have expanded their markets through diversification of product lines and experiences to attract a broader range of consumers.
The document discusses the key factors that define luxury brands. It identifies four variables - heritage, innovation, unattainability, and bespoke design - that give birth to luxury brands. It also outlines several constants, like quality, timelessness, and exclusivity, that luxury brands use to maintain themselves. Luxury retail and communication behaviors focus on delivering exceptional experiences that highlight the constants and romanticize the product origins defined by the variables.
Luxury brands are increasingly leveraging lifestyle as a way to grow their businesses beyond core products. There are two dimensions to a brand's lifestyle approach: touchpoints like marketing channels used and categories of products offered. Some brands focus on core products and marketing while others use diverse touchpoints and offer multiple product categories and experiences. Most successful brands climb the lifestyle ladder step-by-step, first strengthening their core then exploring lifestyle through communication before fully embodying a lifestyle in their offerings. How brands leverage lifestyle depends on their heritage, with fashion houses generally better able to extend into lifestyle.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
The document discusses limitations of traditional shopper research methods and introduces an alternative protocol called WI-TAIL. The key points are:
1. Traditional methods like focus groups and surveys conducted away from the store fail to capture important influences on in-store shopping behavior and impulse purchases.
2. WI-TAIL uses on-site recruitment, non-intrusive observation using video glasses, quantitative surveys, and qualitative interviews to gain insights.
3. The case studies and quizzes provide examples of how WI-TAIL can reveal behaviors and factors not evident in traditional methods, helping to improve marketing strategies.
1) The document describes WI-NOVATION, a new patented qualitative research tool for generating new product ideas through ideation.
2) The tool brings together 4 participants - 2 consumers, 1 art and design professional, and 1 client-side professional - for a discussion and workshop to share perspectives and stimulate creativity.
3) It provides 5 directions to stimulate creativity during the ideation process, such as maximization/minimization, reverse thinking, and crossing over ideas from different categories.
This document describes WI-NOVATION, a new ideation tool for product innovation. It brings together consumers, art and design professionals, and client-side professionals for workshops to generate new ideas. The group, called "The Quad", shares experiences and perspectives to understand consumer needs. They are then stimulated to develop ideas in 5 directions: maximizing/minimizing aspects, reverse thinking, combining/separating functions, perfectioning details, and cross-category fusion. The goal is to quickly generate novel product concepts through insights from different viewpoints and creative exercises.
Everlasting luxury is the very seed of luxury as we know it today and in which the evolution of the customer and market has generated a whole series of open-ended questions.
What are the implications of this change on the management of luxury products and services? Do the existing marketing tools still apply? And how does one go about founding and preserving a luxury brand? To this end this research sets out to investigate further and establish the boundaries of everlasting luxury, proposing possible answers to these questions.
This document discusses the shift from "Old Luxury" to "New Luxury" brands and products. It uses the example of James Bond changing from a Bentley to an Aston Martin in the movie Goldfinger to represent this shift. New Luxury focuses on quality, taste, aspiration and is more affordable and accessible to middle-market consumers. BMW is presented as the prime example of a New Luxury brand that emphasizes driving pleasure over status. The document also examines how luxury brands have expanded their markets through diversification of product lines and experiences to attract a broader range of consumers.
The document discusses the key factors that define luxury brands. It identifies four variables - heritage, innovation, unattainability, and bespoke design - that give birth to luxury brands. It also outlines several constants, like quality, timelessness, and exclusivity, that luxury brands use to maintain themselves. Luxury retail and communication behaviors focus on delivering exceptional experiences that highlight the constants and romanticize the product origins defined by the variables.
Luxury brands are increasingly leveraging lifestyle as a way to grow their businesses beyond core products. There are two dimensions to a brand's lifestyle approach: touchpoints like marketing channels used and categories of products offered. Some brands focus on core products and marketing while others use diverse touchpoints and offer multiple product categories and experiences. Most successful brands climb the lifestyle ladder step-by-step, first strengthening their core then exploring lifestyle through communication before fully embodying a lifestyle in their offerings. How brands leverage lifestyle depends on their heritage, with fashion houses generally better able to extend into lifestyle.
The document discusses the key elements of the Moschino brand. It provides information on the brand's history, identity, values, positioning in the market, and marketing strategies. Specifically, it notes that Moschino is known for its witty and surreal designs, use of bright colors, and tongue-in-cheek messaging. However, it finds that the brand needs to strengthen its marketing in Asia and ensure consistency in its brand image and messaging across campaigns.
The document discusses limitations of traditional shopper research methods and introduces an alternative protocol called WI-TAIL. The key points are:
1. Traditional methods like focus groups and surveys conducted away from the store fail to capture important influences on in-store shopping behavior and impulse purchases.
2. WI-TAIL uses on-site recruitment, non-intrusive observation using video glasses, quantitative surveys, and qualitative interviews to gain insights.
3. The case studies and quizzes provide examples of how WI-TAIL can reveal behaviors and factors not evident in traditional methods, helping to improve marketing strategies.
1) The document describes WI-NOVATION, a new patented qualitative research tool for generating new product ideas through ideation.
2) The tool brings together 4 participants - 2 consumers, 1 art and design professional, and 1 client-side professional - for a discussion and workshop to share perspectives and stimulate creativity.
3) It provides 5 directions to stimulate creativity during the ideation process, such as maximization/minimization, reverse thinking, and crossing over ideas from different categories.
This document describes WI-NOVATION, a new ideation tool for product innovation. It brings together consumers, art and design professionals, and client-side professionals for workshops to generate new ideas. The group, called "The Quad", shares experiences and perspectives to understand consumer needs. They are then stimulated to develop ideas in 5 directions: maximizing/minimizing aspects, reverse thinking, combining/separating functions, perfectioning details, and cross-category fusion. The goal is to quickly generate novel product concepts through insights from different viewpoints and creative exercises.
We try to answer the questions of " what is luxury? " Abstract ideas combined to form a definition of the term luxury. *taken from blog-lessons @ www.luxme.live
Luxury Workshop: The Psychology of Luxury ShoppingCrobox
From Crobox's behavioral psychologists, learn about the behavioral motives and psychological drivers behind luxury consumption. Then, we give you a workshop on how to market your luxury products better.
Essay On Law And Order Svu. Online assignment writing service.Xiomara Smith
The document discusses how to request writing assistance from HelpWriting.net. It outlines a 5-step process:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, and deadline.
3. Review bids from writers and choose one based on qualifications.
4. Review the completed paper and authorize payment if satisfied.
5. Request revisions until fully satisfied, with the option of a refund for plagiarized work.
The document discusses creativity from several perspectives:
1. It provides definitions of creativity from various sources, describing it as the human capacity to produce new ideas or inventions that have social or cultural value.
2. It outlines some common misconceptions about creativity, such as the ideas that only geniuses can be creative or that creativity comes from a mysterious place.
3. It discusses attributes of creative thinkers, noting they often tolerate ambiguity, are nonconformists, intrinsically motivated, and prefer complexity.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
This document summarizes luxury trends in 2010, including the following key points:
1) The luxury market was recovering from the recession, with some brands slashing prices while others entered new markets like China.
2) The Chinese luxury market was booming but Chinese consumers prefer imported brands to "Made in China" products.
3) Luxury consumers were increasingly demanding unique, once-in-a-lifetime experiences over material goods, like curated adventure vacations.
4) Enduring, timeless luxury items that maintain their value were seen as a recession-proof way to maintain an affluent lifestyle long-term.
The document discusses the concept of liberal arts education and how it aims to produce well-rounded citizens who think critically and form their own opinions rather than defer to authority. It contrasts this with dogma and ideology, noting that a liberal education teaches people to be skeptical of their own traditions. The document advocates for the importance of critical thinking in making reflective judgments about what to believe or do.
The document discusses the concept of liberal arts education and how it aims to produce well-rounded citizens able to think critically and form their own opinions rather than defer to authority. It also examines different approaches to art criticism including formal analysis of visual elements, analyzing the socio-cultural context and values of a work, and interpreting the intentions and psychology of the artist. The document emphasizes that art has the power to both challenge and reinforce cultural values.
This document discusses luxury marketing and luxury consumers. It defines luxury as goods that are desired but not needed. There are 4 types of luxury consumers identified: X-fluents who spend the most, Cocooners who focus on home luxuries, Butterflies who are reconnecting socially, and Aspirers who are brand-focused. New luxury is defined by the experience and feelings a product provides rather than ownership. Emotions like care, connection, questing, and individual style influence luxury purchases. Branding and quality are still important to luxury consumers who want value from high-priced items.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
The document discusses the culture of luxury and how it is changing in China. It begins by exploring the historical meaning of luxury and how it has evolved from denoting "sinful self-indulgence" to representing aesthetics, quality, and individual expression. It then analyzes how Chinese consumers and the luxury market in China are changing rapidly due to shifting social and economic values. The future of luxury brands will depend on understanding these new consumers and their changing desires and life priorities.
The document discusses the concept of charisma in brands. It argues that charismatic brands have an emotional magnetism that attracts people and connections with culture. The document analyzed successful brands to identify five qualities of charismatic brands: vitality, connectivity, truth, vision, and depth. These qualities allow charismatic brands to appeal to emotions and be more noticed, chosen, and effective. The document concludes that harnessing charisma through these qualities helps brands transcend reason and that the most charismatic brands will likely be judged most creative at the Cannes Lions Festival.
This document discusses various contemporary subcultures and issues surrounding their appropriation and commodification. It begins by examining theories of subcultural style and identity formation from sources like Dick Hebdige. Case studies of postwar Japanese subcultures like the Futen-zoku and Bōsōzoku are presented. The document then discusses the rise of DIY design in Singapore and a case study of the Mash-Up fashion label. Issues of subcultural trends moving from street to runway and back again, as well as their marketing and commodification are explored through sources like Yuniya Kawamura's Fashion-ology. The blurring lines between production and consumption of subcultural styles is discussed.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Luxury - Finding Your Train Ticket - 2015Youcef Dridi
The document discusses how luxury brands can find their direction and ensure long-term success. It references an anecdote about Albert Einstein losing his train ticket but not worrying because he knew where he was going. Similarly, luxury brands should focus on determining their strategic direction rather than short-term money concerns. The document then provides advice over multiple sections on how luxury brands can define their identity, focus on quality and craftsmanship, develop brand evangelists, educate customers, and adapt their business processes to maintain their luxury status in the long run.
The document discusses the shift from materialistic displays of luxury and wealth to a more experiential and sustainable view of luxury. It provides examples of how luxury brands are focusing more on unique experiences, simplicity, environmental and social responsibility, and less on overt displays of wealth and status symbols. The rise of small couture houses and gastropubs that emphasize food and ambiance over frills are given as examples, as well as sustainable practices of brands like Stella McCartney and initiatives like the Sustainable Luxury Conference.
The "Realm of Advertising": cunning temptation, genuine illusionlumini in cetate
This document discusses society's obsession with image and consumption. It argues that a focus on appearance and products betrays a lack of genuine human essence and content. Holidays and celebrations have become trivialized and associated with consuming rather than meaningful experiences. Advertising persuades people that social and cultural fulfillment comes from purchasing things. The document encourages living with a different perspective, focusing on one's inner self rather than image, and being a vertical individual who can work to change the world in some way.
As Chinese consumers become more accustomed to the idea of luxury, they are looking for a deeper, more personal connection to specific brands and experiences.
The document discusses the historical and evolving relationship between art and luxury. It describes how art and luxury have been connected for centuries through patrons like the Medicis in Italy who supported both. In the 20th century, the relationship became more collaborative with partnerships emerging between luxury brands and artists. By the 1990s, art and luxury fully fused and luxury brands began consciously using art and creativity in many aspects of their business from product design to retail experiences. However, each luxury brand utilizes art differently based on its identity and values. The relationship is now more calculated than natural but still aims to stimulate emotions through beauty and creativity.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
We try to answer the questions of " what is luxury? " Abstract ideas combined to form a definition of the term luxury. *taken from blog-lessons @ www.luxme.live
Luxury Workshop: The Psychology of Luxury ShoppingCrobox
From Crobox's behavioral psychologists, learn about the behavioral motives and psychological drivers behind luxury consumption. Then, we give you a workshop on how to market your luxury products better.
Essay On Law And Order Svu. Online assignment writing service.Xiomara Smith
The document discusses how to request writing assistance from HelpWriting.net. It outlines a 5-step process:
1. Create an account with a password and email.
2. Complete a 10-minute order form providing instructions, sources, and deadline.
3. Review bids from writers and choose one based on qualifications.
4. Review the completed paper and authorize payment if satisfied.
5. Request revisions until fully satisfied, with the option of a refund for plagiarized work.
The document discusses creativity from several perspectives:
1. It provides definitions of creativity from various sources, describing it as the human capacity to produce new ideas or inventions that have social or cultural value.
2. It outlines some common misconceptions about creativity, such as the ideas that only geniuses can be creative or that creativity comes from a mysterious place.
3. It discusses attributes of creative thinkers, noting they often tolerate ambiguity, are nonconformists, intrinsically motivated, and prefer complexity.
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
This document summarizes luxury trends in 2010, including the following key points:
1) The luxury market was recovering from the recession, with some brands slashing prices while others entered new markets like China.
2) The Chinese luxury market was booming but Chinese consumers prefer imported brands to "Made in China" products.
3) Luxury consumers were increasingly demanding unique, once-in-a-lifetime experiences over material goods, like curated adventure vacations.
4) Enduring, timeless luxury items that maintain their value were seen as a recession-proof way to maintain an affluent lifestyle long-term.
The document discusses the concept of liberal arts education and how it aims to produce well-rounded citizens who think critically and form their own opinions rather than defer to authority. It contrasts this with dogma and ideology, noting that a liberal education teaches people to be skeptical of their own traditions. The document advocates for the importance of critical thinking in making reflective judgments about what to believe or do.
The document discusses the concept of liberal arts education and how it aims to produce well-rounded citizens able to think critically and form their own opinions rather than defer to authority. It also examines different approaches to art criticism including formal analysis of visual elements, analyzing the socio-cultural context and values of a work, and interpreting the intentions and psychology of the artist. The document emphasizes that art has the power to both challenge and reinforce cultural values.
This document discusses luxury marketing and luxury consumers. It defines luxury as goods that are desired but not needed. There are 4 types of luxury consumers identified: X-fluents who spend the most, Cocooners who focus on home luxuries, Butterflies who are reconnecting socially, and Aspirers who are brand-focused. New luxury is defined by the experience and feelings a product provides rather than ownership. Emotions like care, connection, questing, and individual style influence luxury purchases. Branding and quality are still important to luxury consumers who want value from high-priced items.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
The document discusses the culture of luxury and how it is changing in China. It begins by exploring the historical meaning of luxury and how it has evolved from denoting "sinful self-indulgence" to representing aesthetics, quality, and individual expression. It then analyzes how Chinese consumers and the luxury market in China are changing rapidly due to shifting social and economic values. The future of luxury brands will depend on understanding these new consumers and their changing desires and life priorities.
The document discusses the concept of charisma in brands. It argues that charismatic brands have an emotional magnetism that attracts people and connections with culture. The document analyzed successful brands to identify five qualities of charismatic brands: vitality, connectivity, truth, vision, and depth. These qualities allow charismatic brands to appeal to emotions and be more noticed, chosen, and effective. The document concludes that harnessing charisma through these qualities helps brands transcend reason and that the most charismatic brands will likely be judged most creative at the Cannes Lions Festival.
This document discusses various contemporary subcultures and issues surrounding their appropriation and commodification. It begins by examining theories of subcultural style and identity formation from sources like Dick Hebdige. Case studies of postwar Japanese subcultures like the Futen-zoku and Bōsōzoku are presented. The document then discusses the rise of DIY design in Singapore and a case study of the Mash-Up fashion label. Issues of subcultural trends moving from street to runway and back again, as well as their marketing and commodification are explored through sources like Yuniya Kawamura's Fashion-ology. The blurring lines between production and consumption of subcultural styles is discussed.
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
Luxury - Finding Your Train Ticket - 2015Youcef Dridi
The document discusses how luxury brands can find their direction and ensure long-term success. It references an anecdote about Albert Einstein losing his train ticket but not worrying because he knew where he was going. Similarly, luxury brands should focus on determining their strategic direction rather than short-term money concerns. The document then provides advice over multiple sections on how luxury brands can define their identity, focus on quality and craftsmanship, develop brand evangelists, educate customers, and adapt their business processes to maintain their luxury status in the long run.
The document discusses the shift from materialistic displays of luxury and wealth to a more experiential and sustainable view of luxury. It provides examples of how luxury brands are focusing more on unique experiences, simplicity, environmental and social responsibility, and less on overt displays of wealth and status symbols. The rise of small couture houses and gastropubs that emphasize food and ambiance over frills are given as examples, as well as sustainable practices of brands like Stella McCartney and initiatives like the Sustainable Luxury Conference.
The "Realm of Advertising": cunning temptation, genuine illusionlumini in cetate
This document discusses society's obsession with image and consumption. It argues that a focus on appearance and products betrays a lack of genuine human essence and content. Holidays and celebrations have become trivialized and associated with consuming rather than meaningful experiences. Advertising persuades people that social and cultural fulfillment comes from purchasing things. The document encourages living with a different perspective, focusing on one's inner self rather than image, and being a vertical individual who can work to change the world in some way.
As Chinese consumers become more accustomed to the idea of luxury, they are looking for a deeper, more personal connection to specific brands and experiences.
The document discusses the historical and evolving relationship between art and luxury. It describes how art and luxury have been connected for centuries through patrons like the Medicis in Italy who supported both. In the 20th century, the relationship became more collaborative with partnerships emerging between luxury brands and artists. By the 1990s, art and luxury fully fused and luxury brands began consciously using art and creativity in many aspects of their business from product design to retail experiences. However, each luxury brand utilizes art differently based on its identity and values. The relationship is now more calculated than natural but still aims to stimulate emotions through beauty and creativity.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
2. CHINA LUXURY MARKET OVERVIEW
China has surpassed the U.S., following Japan, as
the 2nd largest country in luxury spending
There were a total of 875,000 individuals with
personal wealth over RMB10M
• 55,000 of them with over RMB100M; 1,900 with
over RMB1B
80% of luxury goods / services purchasers aged
under 45
• Vs. Japan 19%, the U.S. 30%
Gucci Group has recorded a 42% growth in China in
2008
Source: VIP Magazine (2010 Aug)
3. AND THE MOST LIKED LUXURY BRANDS…
Category:
Hotel Category:
Apparel
Category:
Super Luxury Sport Cars
Category:
Jewelry
Category:
Luxury Sedans Category:
Accessories
Category:
Watch
Source: VIP Magazine (2010 Aug)
4. LET’S LOOK AT WHAT “LUXURY” MEANS IN WORDS...
Oxford English- Chinese Dictionary
/ n 1 [U] (regular use and enjoyment of) the best
and most expensive food and drink, clothes,
surroundings, etc
豪华; 奢华; 奢侈:
5. WHAT IS IMPLIED IF IN CHINESE?
豪 华
•person of extraordinary ability magnificent;gorgeous
•hero beautiful
•powerful and rich flashy; extravagant
bold and unconstrained; forthright splendor
奢 侈
extravagant arrogant;selfconceited
excessive excessive
exaggerate;magnify indulge
enlarge;aggravate;extend;
surpass
broaden
6. TO SUMMARIZE...
豪 华 奢 侈
Be bold, magnify & exaggerate
what you have, we don’t care
even if that is unnecessarily
excessive
And then show-it-off, tell the
world we’ve got it, even if that
could be considered arrogant
7. TO SUMMARIZE...
豪 华 奢 侈
When it comes to the culture of
LUXURY, it contradicts some
fundamental Chinese values, e.g.
be modest中庸, be in harmony和
谐 , blending in with the rest
(people, surroundings)
BUT WHY??????
8. TAKE A LOOK AT THE FUNDAMENTAL
HUMAN / CULTURAL VALUES FIRST...
ME US
Individualism Collectivism
Luxury starting point – Chinese culture starting
personal indulgence point
Luxury in China...
ME VS. THEM
The fulfillment of INDIVIDUALISTIC value / desire / vanity
with a REFERENCE / BENCHMARKING to the GROUP
9. A closer look of “Me vs. Them” in Chinese context…
THE RUBBER BAND THEORY
Totally “US” ME VS. THEM Totally “ME”
The “Rubber Band” that To “show-off” means But NOT to BREAK away,
binds a group together – how far you can STRECH detach from the group.
representing shared within this rubber band Otherwise, it is “Weird”,
“Strange”, “Ostentatious”
cultural values and
lifestyle preferences
10. THE KEY IMPLICATION…
Aspiration to own luxury is NOT only
driven by personal desire, or “self-
indulgence”, in Chinese culture, it is
just as important (if not more
important) that it is driven by
COVETOUSNESS 攀比
It is still originating from Collectivism,
but in a rather twisted manner to what
we usually expect; we move from the
need to blend in, to the desire to
stretch
11. AN AD WE SAW SHARING THE SAME INSIGHT…
“As a gift that comes with
this car...
JEALOUS EYES”
“ATTENTION FROM THE CROWD”
12. HOW IMPORTANT CAN THIS COVETOUSNESS
(COLLECTIVISM) BACKGROUND BE…?
The 2 largest markets for Luxury are both
from a strong collectivism culture – the
Japanese even scrutinize others to gauge
how much OT work they do to judge their
income and job security; a core reason for
the proliferation of those 24 hour cafes!
Next?
13. TO MARKETERS , ADVERTISERS, AND
RESEARCHERS…
It is NOT just to understand what
she wants, likes
It is just as important to
understand her FRAME OF
REFERENCE:
-What is the rubber band like
that binds the group together?
- How far could this be
stretched?
14. MARKETING NOTION #1
KNOWN but not owned
By default, luxury means exclusivity –
only a few could own / enjoy
But even though the MASS may be unable to
access the brand, it has to be WELL KNOWN
to THEM (remember the rest within the
rubber band – their peers)
15. MARKETING NOTION #1
KNOWN but not owned
DEFINITELY
LUXURIOUS!!!
Even a 5 year
old child can
name it
“Drink Louis XIII with Fan Zhi Yi (China
National Football Team Leader)”
The first time when China entered the World Cup
Finals (2002), the government and national
football team celebrated using Louis XIII, which
was widely reported in newspapers
16. MARKETING NOTION #1
KNOWN but not owned
Hear the consumer voice directly as
he comments on luxury watches
(next page)
17. MARKETING NOTION #2
A STORY TO TELL – be legendary
- be it true or not (even rumors will do)
A conversation with respondent perhaps self-explanatory:
Moderator: Why LV is luxurious in your mind?”
Respondent: You know what, it is said that when they
found the sunken Titanic, the first thing they dig out
from the ruins was an LV suitcase!
Moderator: Wow!...(but so what...???)
Respondent: Even more, when they open that suitcase,
there was no single drop of water found inside
(amazing water proof function)!!!
Moderator: Wow, wow!! How did you know that?
From where have you heard of this?
Respondent: mmm....cannot remember exactly, may be
my friends, on the Internet...?
Moderator: Oh!? Is it true? Do you believe that?
Respondent: er...???? (Who cares????)
18. MARKETING NOTION #2
A STORY TO TELL – be legendary
- be it true or not (even rumors will do)
Panda Cigarette – the most expensive brand of
cigarette . Only PUBLICLY launched after 2000.
But all smokers “KNEW” this brand long before –
there was a MYTH shared by all smokers that our
great leader Mr. Deng Xiao Ping only smoked a special
cigarette that was MADE EXCLUSIVELY FOR HIM, and
that was called Panda
But NO ONE have ever seen it nor tried it before 2000.
19. MARKETING NOTION #2
A STORY TO TELL – be legendary
- be it true or not (even rumors will do)
No sexy story or story of intrigue yet? Don’t worry.
At least get yourself into a “TOP 10
Refer to a website called “China BRANDS” ranking.
Top 10 Brands” (www. China-
10.com) in which you can find -No one cares what are the evaluation criteria.
numerous top 10 brand rankings,
anything one could, and even -No one cares who conducts the evaluation behind
could not, imagine. Phones, the ranking.
laptops for sure, and even building -No one cares how you define the competitive set.
materials like concrete, electrical
wiring is also included with a
ranking of top 10 brands. All they care about is the result – “YOU ARE
NAMED AS TOP 10”
20. MARKETING NOTION #2
A STORY TO TELL – be a “Top 10”
At least in the Luxury Watch
market, these “Top 10” rankings
are highly influential to the
extent that it is a prerequisite to
consider a brand worth owning.
“We just search “Top 10 watches”
via a search engine before we
buy”
21. MARKETING NOTION #3
BE BOLD WITH YOUR PRICE
– Highest possible, even out of normal frame of reference
(remember luxury implies magnifying, excessive)
How to justify the price? Don’t worry in a culture that shares the following wisdom:
“1 cent more means 1 per cent better一分钱,一分货”
Price Value
“Cheap things can’t be good便宜没好货”
Price Value
“Expensive things have their reasons for being expensive贵的一定有它的道理”
Price Value
Where,
Price defines value,
Instead of value justifying price
22. MARKETING NOTION #3
BE BOLD WITH YOUR PRICE
An episode from the Chinese Movie
(Da Wan) to further illustrate in the
next page
23. WATCH OUT!
LOW KEY LUXURY低调的奢华
What!? I thought you just said to be as flashy,
high profile as possible!!!
Yes, yes…be patient…
Things aren’t so straight
forward, are they?
Let us explain…
24. IT ALL GOES BACK TO THEIR FRAME OF
REFERENCE, THEIR RUBBER BAND
Entry Level “Richies” As China becomes stronger and
(Personal Liquid Asset stronger economically, we also
see that the “Richies” in China
RMB1M+) nowadays can be further
stratified.
Real “Richies”
For those Entry Level “Richies “:
(Personal Liquid Asset
RMB10M+) • Their frame of reference is still the
general mass, from where they
have recently emerged.
Super” Richies” –
Billionaires • Brands with high profile amongst
the general mass is still necessary.
25. IT ALL GOES BACK TO THEIR FRAME OF
REFERENCE, THEIR RUBBER BAND
But for those Real & Super “Richies”, they have
left the general mass for a long time.
Entry Level “Richies” They start forming small social circles of
(Personal Liquid Asset RMB1M+) comparable affluence levels, i.e. their rubber
band is re-defined.
Within these particular social circles, there is
almost no barrier to attain most of the luxury
brands the seek.
Real “Richies”
(Personal Liquid Asset Consequently, those “popular” luxury brands
RMB10M+) (eg Cartier, Gucci, Audi) are just “standard”
items.
Super “Richies” – -To stretch this new rubber band, they need to
Billionaires go for those low awareness but niche, low key
brands (eg Harry Winston, Bentley) – avoid
being “me-too”.
26. Having said that, “low
awareness” only refers to the
publicity amongst the “general
mass” – it should still be
famous, high profile within the
niche circle of reference (hear
the consumer voice directly in
next page)