4 Years Later: The Evolving Femto     Ecosystem and Value Proposition     E      t       dV l P        iti                ...
At a Glance                                                Over 150 Customers Worldwide               Protocols           ...
Recent News & Awards   Trillium Monitoring Software   • Network utilization, security/fraud info, etc.   16th LTE Win: Bre...
AgendaEcosystem Value Prop Predictionswww.ccpu.com            Confidential & Proprietary • Copyright © Continuous Computin...
Ecosystem Evolution                       Ecosystemwww.ccpu.com                 Confidential & Proprietary • Copyright © C...
How Far We’ve Come… 18 Live Commercial Networks                                               (    ,     )     • North Ame...
Femtocell Architecture & Network Elements                                            Internet                             ...
Today’s Vibrant Femtocell EcosystemOperatorswww.ccpu.com                  Confidential & Proprietary • Copyright © Continu...
Architecture Standards ProgressionIn The Beginning There Was > 20…                                               IuCS     ...
Silicon Supply Explosion In The Beginning There Was One… Large, Growing, Attractive Market = Competition               SoC...
Component Standards                                      FAP Key Components           Mgmt                       Applicati...
Supply Chain MetamorphosisI iti l Supply ChainInitial S   l Ch i Components          FAP OEM                              ...
Value Proposition Progression                       Value Propwww.ccpu.com                  Confidential & Proprietary • C...
It’s Not Your Parents Femtocell…Residential Femtocell (2006 + ) Images Courtesy Femto Forum                               ...
Revolutionizing Network Architectures               M               Macro T   l                     Topology              ...
Value Proposition Geographically    US First            Europe   Coverage           Coverage &    Centric           Perfor...
Operator Marketing                Coverage Dominates Marketing Messagewww.ccpu.com                  Confidential & Proprie...
Consumer Technology Reviews         “My verdict is that the AT&T MicroCell can, indeed, dramatically improve cellular rece...
Predictions                       Predictionswww.ccpu.com                 Confidential & Proprietary • Copyright © Continu...
Beachhead Opportunity               3G              LTE                                                                   ...
Public Dual-Mode Femtocell         Multi-Mode            Femtocell Aggregator                                       Core N...
Femto Services on the Horizon           Technology       Introduction Phase                                               ...
Summary     F t    ll i d f            i     Femtocell poised for expansion       • Ecosystem maturity       • Standards a...
Questions & Comments                        Todd Mersch               Director, Product Line Management                   ...
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4 Years Later: The Evolving Femto Ecosystem & Value Proposition

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This presentation was delivered at the Femtocells Americas event in December 2010 entitled, "4 Years Later: The Evolving Femto Ecosystem & Value Proposition".

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4 Years Later: The Evolving Femto Ecosystem & Value Proposition

  1. 1. 4 Years Later: The Evolving Femto Ecosystem and Value Proposition E t dV l P iti Todd Mersch Director, Product Line Managementwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 1
  2. 2. At a Glance Over 150 Customers Worldwide Protocols LTE Femto DPI ATCA Professional Platforms Services See us in the Exhibit Areawww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 2
  3. 3. Recent News & Awards Trillium Monitoring Software • Network utilization, security/fraud info, etc. 16th LTE Win: BreakingPoint • LTE measurement & validation Mindspeed + Arraycom + Continuous p y • LTE eNodeB reference design • Accelerates deployment, reduces cost Allot S l All Selects Continuous C i • DPI / Traffic Management • Top 3 traffic mgmt vendor (Infonetics) Winner: Winner: • Femto Forum Awards Winner: • Informa LTE Awardswww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 3
  4. 4. AgendaEcosystem Value Prop Predictionswww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 4
  5. 5. Ecosystem Evolution Ecosystemwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 5
  6. 6. How Far We’ve Come… 18 Live Commercial Networks ( , ) • North America First Femtos – Now Global (EMEA, APAC) • Estimated > 60 Trials (ABI Research) Over 120 Femto Forum Members • 50+ Operators Covering 1.4B Subscribers • 65+ Technology Providers = Vibrant Ecosystem 65 Just the Beginning • 49M FAPs & 114M mobile users by 2014 (Informa) • 3G service revenue $9B per annum by 2014 (Juniper Research)www.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 6
  7. 7. Femtocell Architecture & Network Elements Internet Carrier Wireless Broadband Std Interface Core N t C Networkk Femtocell Femto GW FAP Key Components FGW Key Components Application (RRM, IM, QoS) Application (HO, AC Mgmt) (HO AC, O O Protocols Timing GPS Protocols Scaling A A & & PHY Security Middleware Security M M Radio Platform / Si Platform I/Owww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 7
  8. 8. Today’s Vibrant Femtocell EcosystemOperatorswww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 8
  9. 9. Architecture Standards ProgressionIn The Beginning There Was > 20… IuCS IuCS Gateway Security Gateway Security Tunneled  Femto MS Tunneled  Iu MS Iub RNC Iu Concentrator C C IuPS IuPS SGS SGS Tunneled Iub N Tunneled Iu N AAA System (e.g. HSS) IuCS Diameter UMA‐based 3G  MSC GGSN IuCS IMS Call IMS Call Network  N k RAN IuPS Gn Gi Control Controller UMA‐ MS SGSN Wi based Security C Cx Gateway Gi GANC IuPS Packet Data AAA System  Wm Gateway (e.g. HSS) SGSN SIP UMA/UNC Based UMA/UNC Based IMS Based IMS Based And Then There Was One… Rapid alignment on standard • 3GPP & 3GPP2 Iu‐CS Iu CS • WCDMA, CDMA2K & LTE Gateway Security Femto MSC Iu‐h GateWay Focus now on IOT Iu‐PS • FemtoForum sponsored PlugFests FAP • OA&M, Security & Interfaces SGSN New Iu‐h www.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 9
  10. 10. Silicon Supply Explosion In The Beginning There Was One… Large, Growing, Attractive Market = Competition SoC Increased Drastic Users & Integration Cost Reductions Perf Throughput Must Preserve Software Investmentwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 10
  11. 11. Component Standards FAP Key Components Mgmt Application ( pp (RRM, IM, QoS) , , ) OA Protocol &M TR69 / TR196 Protocols Timing GPS PHY Security FRMI Radio Platform / Si Module Std FAP Silicon Optimized Diversity Innovation Costswww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 11
  12. 12. Supply Chain MetamorphosisI iti l Supply ChainInitial S l Ch i Components FAP OEM Tier 1 OEM Operator (SW / HW) ODM Components FAP OEM Tier 1 OEM Operator (SW / HW) Turnkey ODM Today’s Integrated Supply Chainwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 12
  13. 13. Value Proposition Progression Value Propwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 13
  14. 14. It’s Not Your Parents Femtocell…Residential Femtocell (2006 + ) Images Courtesy Femto Forum Everything’s a Femtocell (2009 + ) Extension of Femto • Enterprise p • Public Access Radio Interface Progress g • 2G / 2.G, 3G & LTE • Multi-Modewww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 14
  15. 15. Revolutionizing Network Architectures M Macro T l Topology Hi Hierarchical C ll St hi l Cell Structure t Courtesy AirHop Communications Coverage Era Capacity Era 1990 2010 “2011 to 2012 is [the] relevant timeframe for launching LTE femtocells” - Managing Director, NTTDocomowww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 15
  16. 16. Value Proposition Geographically US First Europe Coverage Coverage & Centric Performance APAC Performancewww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 16
  17. 17. Operator Marketing Coverage Dominates Marketing Messagewww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 17
  18. 18. Consumer Technology Reviews “My verdict is that the AT&T MicroCell can, indeed, dramatically improve cellular reception and reliability, but its not a silver bullet. I found it works best in truly dire coverage locations, with little or no service “400-500k 3G iPads activated since March 2010 - 75% chose largest monthly plan “Of course the sceptics amongst us can see Vodafones evil plan from the get go Of Vodafone s go. (2GB/month)” – July 2010 They get you to pay for the shortcomings of their network while at the same time boosting your phones capabilities in your home or office so youll use it more… While that is probably true, the benefit here is that you dont have to move house or provider because you cant make or receive a damn call.”www.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 18
  19. 19. Predictions Predictionswww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 19
  20. 20. Beachhead Opportunity 3G LTE Act N ! A t Now! Wait… LTE = Femto’s Biggest O Opportunitywww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 20
  21. 21. Public Dual-Mode Femtocell Multi-Mode Femtocell Aggregator Core Network Femtocell Iu I 3G Core Security Iuh HNB GW Gateway S1 Security HeNB S1 Gateway GW EPC Increase 3G and LTE capacity and coverage in single device Upgrade path from 3G to LTE Support for mixed subscriber base Leverage same IP backhaulwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 21
  22. 22. Femto Services on the Horizon Technology Introduction Phase Compelling Femtozone Femtozone Services Data Plans Throughput and Call Quality Femtozone Calling Plans Technology Coverage Booster Exploitation Phase p 2006 thru 2010 2010 & Beyondwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 22
  23. 23. Summary F t ll i d f i Femtocell poised for expansion • Ecosystem maturity • Standards allowing scale Small cells mutating networks • Topolog solution to capacity challenges Topology sol tion capacit • Key tool in the operator tool chest Leading Femtocell SW Vendor Value prop remains coverage • Marketing, public opinion, focus • Transition to data & services 16 LTE & 26 3G Customer LTE & Dual-Mode the opportunity Dual- Wins!www.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 23
  24. 24. Questions & Comments Todd Mersch Director, Product Line Management www.ccpu.comwww.ccpu.com Confidential & Proprietary • Copyright © Continuous Computing. All Rights Reserved. 24

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