Market Overview: Singapore 
Presented by Aileen Chia 
Deputy Director-General (Telecoms & Post) 
24 Sep 2014 
AQ: IDA is one of the more progressive regulators in my experience, 
this sets out where many are likely to be in the coming years. 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved.
Infocomm Usage & Accessibility on the Rise 
Mobile Phone Penetration Rate 
131.00% 
137.40% 
143.60% 
149.60% 151.80% 
155.10% 
156.00% 
2008 2009 2010 2011 2012 2013 2014 
Source: www.ida.gov.sg 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 5 
4G 
31% 
3G 
65% 
2G 
4% 
2014 
> 8.3M 
Subscribers 
AQ: 2G only is now 4% and from the SingTel presentation the plan is to 
switch off in 2017. But in the move to 5G, 3G switch off will be slower.
Increase in Demand for Mobile Data – Cont 
• Growth in mobile data consumption increases demand for spectrum 
• Singapore may require more than 1 GHz of spectrum for mobile broadband 
by around 2020 
0.25 
0.68 
1.36 
2.11 
2.78 
3.34 3.38 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 7 
4.08 
5.33 
5.9 
6.79 
7.66 
0 1 2 3 4 5 6 7 8 9 
2Q08 4Q08 2Q09 4Q09 2Q10 4Q10 2Q11 4Q11 2Q12 4Q12 2Q13 4Q13 
Petabyte 
Mobile data usage 
Source: IDA AQ: Interesting figure on 1GHz of spectrum, few 
regulators are being so aggressive or clear
AQ: Approach to WHITESPACE is closer to unlicensed than licensed. 
IDA’s Roadmap for TV White Space 
4 
- Public Consultation on the Proposed TVWS 
Regulatory Framework 
- TVWS Showcase at imbX 2013 
- Piloting TV White Space Applications and Services 
- Singapore White Space Pilot Group (“SWSPG”) 
3 
- Trial Regulatory Framework 
- Proof-of-Concept Technical Trials 
1 
2 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 11 
- Publication of TVWS Regulatory 
Framework 
2009-2011 
2011-2013 
2013 
2014
Making 180 MHz of Underutilised Spectrum 
Available for Use 
Retail 
Environment Wireless 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 12 
Broadband 
Smart Metering M2M
Up to 450 MHz of Spectrum may be Allocated 
for Mobile Broadband 
Spectrum Band Amount of spectrum Availability 
Sub-1 GHz Bands 
700 MHz 90 MHz 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 15 
Possibly in the next 6 
years 
800 MHz Possibly 50 MHz 
900 MHz Up to 50 MHz 
>1 GHz Bands 
1.4 GHz 40 MHz 
1.9/2.1 GHz (“3G bands”) 120 MHz 
2.3 GHz Possibly 50 MHz 
2.5 GHz Possibly 50 MHz 
3.5 GHz 200 MHz 
(possibly for in-building) May be longer-term
AQ: Enhancing mobile competition is not something the incumbents want to 
hear, and generally the IDA is careful not to adversely impact the incumbents. 
But its clear competition in some under-performance sectors will increase. 
Enhancing Mobile Competition 
Level of interest to enter as mobile player? 
What are the conditions required to facilitate entry and 
sustainability? 
© 2014 IDA Singapore. RESTRICTED 
All Rights Reserved. 16
GROUP CONSUMER 
Showcasing 
SingTel’s LTE 
Success Story 
Yuen Kuan Moon 
CEO Consumer Singapore 
SingTel
4G: Launch Milestones 
First LTE Dual-band full island-wide coverage 
to deliver the best customer experience 
4G : Nation Wide October 2013 
4G : Launched June 2012 
SingTel: 1st to launch island-wide 
dual-band 4G coverage** 
Orchar 
d 
City 
Hall 
Shento 
n Way 
SingTel: 1st to launch 4G 
network 
Changi 
Tuas 
Woodl 
ands 
Bukit 
Timah 
Punggo 
Ang l 
Mo Kio 
Pasir 
Ris 
Jurong 
East 
Bedok 
50% 
Singapore 
coverage for 4G 
**Dual band frequency i.e. 1800Mhz/2600Mhz 
Achieved full island-wide 
coverage in 16 months 
AQ: There are advantages to being small, but indoor coverage can be an issue.
4G Adoption 
4G Adoption Rate Is More Than 4X Faster Than That Of 3G 
No. of SingTel postpaid subscribers 
(Thousands) 
800 
700 
600 
500 
400 
300 
200 
100 
0 
Month 
1 
Month 
2 
Month 
3 
Month 
4 
Month 
5 
Month 
6 
Month 
7 
Month 
8 
Month 
9 
Month 
10 
Month 
11 
4G 
3G 
Month 
12 
Average Usage Of 4G Is More Than 2X That Of 2G/3G 
2 
1.5 
1 
0.5 
0 
Monthly Data Usage Per Subscriber (Gb/subscriber/month) 
2G 3G 4G
4G Adoption 
The rate of adoption 
for 4G is much higher 
than that of 3G 
Time taken for 3G To Overtake 2G 
(Adoption By Postpaid Subscribers) 
32 Months 
Time taken for 4G To Overtake 3G 
(Adoption By Postpaid Subscribers) 
17 Months 
2000 
1800 
1600 
1400 
1200 
1000 
800 
600 
400 
200 
2G 
In a Few Years, Older Technologies Like 2G Are Expected To Be Phased Out To 
Accommodate More Efficient 4G Networks 
Based on current trends, 2G is expected to be phased out in 2017 
2000 
1800 
1600 
1400 
1200 
1000 
800 
600 
400 
200 
0 
Month 2 
Month 4 
Month 6 
Month 8 
Month 10 
Month 12 
Month 14 
Month 16 
Month 18 
Month 20 
Month 22 
Month 24 
Month 26 
Month 28 
Month 30 
Month 32 
0 
Month 2 
Month 4 
Month 6 
Month 8 
Month 10 
Month 12 
Month 14 
Month 16 
Month 18 
Month 20 
Month 22 
Month 24 
Month 26 
Month 28 
Month 30 
Month 32 
No. of SingTel postpaid subscribers 
(Thousands) 
No. of SingTel postpaid subscribers 
(Thousands) 
3G 
4G 
3G
Benefits of LTE 
Consumers 
Increased Value For Customers 
Faster speeds 
Enables richer multimedia 
Vs. 3G networks which are not optimized for IP-based services 
Better user experience 
AQ: Proposition is MBB as good as at home (assuming >DSL connection).
Benefits of LTE 
Operators 
Improved Performance 
Greater network efficiency 
Higher data rates 
Lower latency 
Vs. 3G which is 100 ms or more 
Reduced Costs 
Lower unit cost with higher capacity network 
Lower cost services 
Lower cost deployment
11 
Major Milestones 
Apr ‘13 Aug ‘13 Feb ‘14 May ‘14 
4G reaches 
nation-wide 
coverage 
Achieved 
nation-wide 
VoLTE with 
SRVCC 
Achieved 
VoLTE to 
VoLTE call 
Successfully 
completed device 
IOT test for 
Samsung Note 3 
Launch 
(19 May 
2014) 
AQ: Samsung has been leading the VoLTE IoT. 
Interesting most operators have launched without 
interop or roaming - more bragging rights than cust exp
Benefits of SingTel Voice-Over-LTE 
Operators Consumers 
Spectrum efficiency 
Long Term technological 
evolution to all-IP 
One network for both voice 
and data 
*5 to 10 sec on 3G networks. 
World's first 
commercial full-featured 
VoLTE 
19 May 2014 
Full telephony features 
Continuous fast speeds 
on data while on voice call 
Better voice call quality 
No additional cost to 4G 
postpaid customers 
HD Voice (reduced 
background noise) 
Faster call set-up time 
(< 2 s)* 
Improve customer 
experience 
AQ: Faster call set-up is nice, but there’s still the 
wait for the other person to actually answer. Every 
other comms service I use has messaging to build-up 
to a call if necessary. VoLTE is simply a long overdue 
upgrade in voice that could have been done in 3G
12 
Video On LTE 
Tremendous Growth in Data Usage, Mainly Driven By Exponential 
64% 
10% 
Global Mobile Internet Traffic 
Exabytes per month 
ƒ 
2.3 
Audio ƒ 
Video 
Peer-to-peer 
(mostly video) 
Other 
Increase in Video Traffic 
X 12 
0.4 
1.1 
2010 2011 2012 2013 
Source : McKinsey, CISCO 
7% 
0.2 19%
Increasing Video Usage 
Top 5 
activities 
used most 
through 
local data 
17 
Video On LTE 
% of mobile users in Singapore 
who access data via… 
84 
81 
72 
Mobile 
network 
data 
WiFi at 
home 
WiFi in 
public 
areas 
Source: TNS Mobile Life 2013 
How activities on mobile are used 
56% 
46% 
46% 
39% 
27% 
24% 
26% 
31% 
31% 
26% 
34% 
32% 
35% 
36% 
40% 
42% 
32% 
7% 
10% 
14% 
11% 
15% 
37% 
30% 
21% 
19% 
32% 
8% 
8% 
10% 
9% 
12% 
10% 
8% 
8% 
Maps 
Messaging apps 
Streaming videos 
VOIP apps 
Downloading large files 
Up/download photos/ videos on 
messaging apps 
Up/download photos/ 
videos on social media 
Top 5 
activities 
used most 
through 
WiFi 
38% 
34% 
26% 
18% 
10% 
Email 
Browsing internet 
Social Media 
Mobile data allowance WiFi & Data equally WiFi at home WiFi outside of home 
Source: Project Gateway Sept 2013 
73% of video streaming 
are done via WiFi, 
creating huge potential 
to monetize video 
17
Video On LTE 
To deliver seamless video viewing experiences for our customers, we 
need to continue strong network innovation and optimization 
LTE Broadcast 
Scalability and Cost Optimization 
One data channel per content 
Allows unlimited number of users 
Video Pacing 
Delivering video just in time 
instead of buffering too far ahead as video may 
not be viewed to completion (Save bandwidth) 
Trans-Rating 
Trans-rating Videos 
to stream videos with lower resolution when 
network detects congestion
What’s Next? 
In The Future, Many of Our Customers’ Needs Can Be Addressed By 
20 
the Internet-of-Things (IoT) 
Consumers 
• Optimise resources 
• Customise user experiences 
• Enable peace of mind for surroundings 
• E.g. A fire alarm that detects heat, smoke, and carbon monoxide 
levels, and sends a message to homeowners’ phones to alert them 
when there is a problem 
Businesses 
• Increase products/service sales 
• Manage supply chain and identify inefficiencies 
• Increase use of assets 
• E.g. Using device sensors and IOT platforms, companies can manage a 
global automated site sensing and supply operation for data centres 
Governments 
• Optimise government resources 
• Improve societal wellness 
• E.g. Utilising advanced video sensing technologies to aid in the 
automated detection of illegal parking
0p. Cover page
2p. 
AQ: Koreans have double SG data usage 
LG+ has a strong services push
3p. 
AQ: Unusual figures to see - 
rising ARPU
4p.
5p. 
LG+ success is quite 
Korea specific. But is 
worth tracking
6p. (1/4) 
LG+ organization is key - 
Services Division and 
focused groups
6p. (2/4)
6p. (3/4)
6p. (4/4) 
AQ: Bundle, bundle, bundle
7p. (1/4) 
XX
7p. (2/4) 
XX
7p. (3/4) 
XX
7p. (4/4) 
XX
8p. (1/4) 
XX
8p. (2/4) 
XX
8p. (3/4) 
XX
8p. (4/4) 
XX
9p. (1/4) 
XX
9p. (2/4) 
XX
9p. (3/4) 
XX
9p. (4/4) 
XX
10p. (1/3) 
XXX
10p. (2/3) 
XXX
10p. (3/3) 
XXX
11p. 
AQ: Though many telcos will struggle to 
emulate some are seeing success like 
Portugal Telecom
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 
Remain Relevant 
The Next Generation of 
Diameter Signaling Controllers 
Jim Machi 
VP Product Management
Signaling is an opportunity for 
Service Providers to Differentiate 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 3 
Cross-technology 
interworking is a blind spot 
4G/LTE: Diameter, SIP 
2G/3G: SS7/MAP, CAP 
Fixed Line, Wi-Fi: RADIUS 
IT: LDAP, HTTP, SOAP, … 
Mediation of variants 
Interconnect, roaming 
Value-Added Services 
Location Based 
Message Routing 
Charging 
Billing
Diameter Signaling Controller evolution 
Vertically integrated 
Routing, overload 
control 
Monolithic design 
Multi-purpose 
routing and 
interworking 
Service orchestration 
Design agility 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 4 
Construct applications 
for targeted market 
segments 
Multi-tenancy support 
NFV/SDN 
Heavy Reading 2014 : The evolution of DSC service innovation attributes 
Next Generation 
Diameter Controller 
AQ: I like the 3 phase evolution of the DSC
Diameter Services Helix: The Next Generation DSC 
Designed for service orchestration 
Supports any-to-any routing and interworking in a single, integrated 
solution 
Works across Diameter, RADIUS, SS7 and IT protocols 
Extensive mediation capabilities 
GUI based connection 
management & service 
orchestration 
Detailed traffic insight 
So the DSC can become 
a service platform on which 
3rd party application can be 
created 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 5
Case Study: GTA Teleguam 
MME 
S6a 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 7 
Premier, full-service 
communications provider 
serving Guam 
Introduced 4G LTE service in 
October 2013 
Diameter Signaling Controller 
used to enable GTA to offer 
high speed 4G LTE service to 
its roaming customers 
Primary requirements: 
Flexibility, security, ease-of-use 
Mobile core security 
Flexibility to deploy bi-lateral 
and IPX roaming 
interconnects 
SGW 
4G - EUTRAN 
S6a 
HSS 
PGW 
PCRF 
S6a 
S6a 
S6a 
S6a 
S6a 
MNO A 
MNO B 
MNO C 
IPX A 
MNO B 
IP Network 
GTA 
Core 
Always nice to see vendor use cases 
I wish more vendors would include them 
to make their products and claims real.
Importance of NFV to the DSC 
AQ: An interesting idea is 
for tier 2 telcos the 
DSC and NFV controller 
could be consolidated 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 10
Evolution to Next Generation Signaling Orchestration 
Diameter STP Signaling Orchestration Orchestration & 
Diameter routing 
PCRF binding 
4G-to-4G roaming 
3G-4G roaming 
Border Security (Diameter 
Edge Agent) 
Phase 1: 
Diameter relay message 
routing for scalability and 
survivability 
• Multi-protocol, multi-network 
interworking 
• Signaling orchestration 
and enhancement 
• Centralized hub for agility 
and service velocity 
• Personalized connectivity 
• IT integration 
• Monetize investments 
COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 11 
Virtualization 
Phase 3: 
Virtualization and orchestration of 
signaling controller capabilities 
Phase 2: 
Orchestration framework: 
Ability to translate 
Diameter with non- 
Diameter protocols, 
actionable message flow 
inspection, and 
intelligence integration 
from external data 
repositories 
• Alternative deployments 
• Virtualized environments 
• Decoupled functionality 
– IWF VNF, DEA VNF, dynamic 
routing VNF 
• Multiple instances, multi-tenanted
The following slides to the end of the deck are those presented at the 
Innovation Accelerator 
Open Marketplace for Telephony Apps 
Enabled by Restcomm - the Open Source Cloud 
Communications Platform 
Innovation Accelerator
What Providers doing? 
● Compete by lowering prices 
● While offering the same services
What internet companies 
doing? 
● Creating new content that people love 
● The more users consumes Rich Content, the less 
data bandwidth is available 
● Providers spend Billions to keep up with demand 
● Great News for ISP 
■ Bad news for Mobile Providers
What If? 
● What if you can do more with your phone number? 
● You probably haven’t met in person many of your 
Facebook friends but …... 
● But you met almost everyone who 
is in your mobile phone contacts! 
● What if you can customize your mobile service in 
similar way you customize your blog or website? 
● Drag and Drop 
● Copy and Paste
The Solution - RestComm 
RestComm is a Real Time Communications Platform for Web 
and Mobile Developers to build and scale Voice, Video, and 
Messaging Apps for WebRTC, SIP and PSTN networks.
Moving up the Value Chain 
● Mobile phones used 
to be perceived as 
plain vanilla call 
devices... Apple 
changed that 
● Core Telecom 
Services are still 
stone age. 
● Meet RestComm 
App Store*! 
*Patent USPTO #62/017,054
Q & A 
info@telestax.com 
@telestax 
http://www.telestax.com
Powering the Telephony of Things™
A real-time platform that supercharges" 
existing 3G / LTE mobile networks by 
Enhancing 
live phone calls & 
text conversations 
Extending 
the reach of mobile 
networks onto the web 
Exposing 
network assets via " 
web-friendly APIs
Customers & Partners!
Tropo Platform 
Personal Communications 
‣ Leverage existing mobile number 
‣ Move and share live calls 
‣ Second Screen / Web Interactions 
‣ In-Call ‘App Store’ 
Media APIs 
‣ Speech Recognition 
‣ Text-to-Speech 
‣ Voice Biometrics / Speaker 
Identification 
‣ Active Speaker Events 
‣ Emotion Detection 
‣ Encrypted Call Recording 
‣ Remind me whispering 
Hypervoice 
‣ DVR for communications 
‣ Record, Index and Replay 
‣ Tags and Keywords 
‣ Record and store customer calls in a 
CRM system 
‣ Taking notes and updating CRM 
database after customer calls 
‣ Enhance customer ID with CRM data 
‣ Invite additional people to a call 
‣ Voice search (‘Network Siri’) 
WebRTC 
‣ Web to SIP Gateway 
‣ Embed comms anywhere!
Lead Generation 
✓ Lead Response. Turns visitors into customers. 
✓ A proactive voice call is pushed to the agent 
✓ Initiated by a web or mobile form 
✓ Agent screens the calls and can be instantly connected
Hypervoice
Thank You! 
Contact: 
Fuxin Jiao-Kiuru 
M: +65 9643 2158 
E: fjiao-kiuru@tropo.com 
Skype: jxinxin
LTE Asia 2014 
24.09.2014 / Riku Salminen CEO Jongla 
Jongla confidential
Innovative messaging start-up company, founded in 2009 
• Owned by a group of private investors and management 
• HQ in Helsinki, Finland, APAC office in Singapore 
• Professional in-house dev. team of 20 persons from 11 different nationalities 
Jongla confidential
Jongla 
Making messaging Fast, Fun and 
Free 
9 Intelligently different social messaging 
service for youths (15 – 24 Y) 
9 Released in December 2012 
9 Model: IP messaging that works across 
platforms, devices and operators 
Jongla confidential
Platforms 
Android iOS Windows Phone Firefox 
Jongla confidential
Differentiation 
Jongla confidential
Business Model 
• In-app purchase 
• Revenues from virtual item 
sales (stickers / themes…) 
• Innovation – supports 
interactive sticker ads 
• Partner’s content /service 
cross-promotions 
In Asia 90% of all revenue was 
generated by in-app purchases. 
Source: Distimo 
Jongla confidential
Mobile messaging revolution 
250% 
Rate 
200% 
Growth 150% 
YOY 2013 100% 
2012-50% 
0% 
Messaging and 
Utilities & 
App usage overall Music, media & 
Lifestyle & 
Games Sports, health & 
News & 
social 
productivity 
entertainment 
shopping 
fitness 
magazines 203 % 
Jongla confidential
Jongla Users & Markets 
Yearly growth rate 451%, Monthly growth rate 103% Top 15 countries 
Active Users / last 365d: 
1. Thailand 
2. India 
3. Turkey 
4. Philippines 
5. Saudi Arabia 
6. Malaysia 
Almost 1 
7. Finland 
8. Indonesia 
million Jongla 
9. USA 
10. Brazil 
11. Italy 
12. China 
13. France 
14. Germany 
15. Mexico 
Jongla confidential 
Users
Jongla focus 
Making messaging available for the next billion of people 
connecting to Internet with a personal device 
Jongla confidential
Partner Strategy 
Jongla confidential 
App Stores 
Device manufacturers 
Operators 
Internet & media
Awards and benchmarks 
Jongla Featured stands in out “Best of the Android 
crowd with 
Animated Stickers and personalization 
Jongla Pushes into Asia, Focuses on 
Content apps in Messaging of the week” 
App Battle 
Jongla confidential
VISION 
The future of Internet is on mobile and 
the future of mobile is in instant messaging
Thank You!

LTE Asia 2014 Summary

  • 1.
    Market Overview: Singapore Presented by Aileen Chia Deputy Director-General (Telecoms & Post) 24 Sep 2014 AQ: IDA is one of the more progressive regulators in my experience, this sets out where many are likely to be in the coming years. © 2014 IDA Singapore. RESTRICTED All Rights Reserved.
  • 2.
    Infocomm Usage &Accessibility on the Rise Mobile Phone Penetration Rate 131.00% 137.40% 143.60% 149.60% 151.80% 155.10% 156.00% 2008 2009 2010 2011 2012 2013 2014 Source: www.ida.gov.sg © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 5 4G 31% 3G 65% 2G 4% 2014 > 8.3M Subscribers AQ: 2G only is now 4% and from the SingTel presentation the plan is to switch off in 2017. But in the move to 5G, 3G switch off will be slower.
  • 3.
    Increase in Demandfor Mobile Data – Cont • Growth in mobile data consumption increases demand for spectrum • Singapore may require more than 1 GHz of spectrum for mobile broadband by around 2020 0.25 0.68 1.36 2.11 2.78 3.34 3.38 © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 7 4.08 5.33 5.9 6.79 7.66 0 1 2 3 4 5 6 7 8 9 2Q08 4Q08 2Q09 4Q09 2Q10 4Q10 2Q11 4Q11 2Q12 4Q12 2Q13 4Q13 Petabyte Mobile data usage Source: IDA AQ: Interesting figure on 1GHz of spectrum, few regulators are being so aggressive or clear
  • 4.
    AQ: Approach toWHITESPACE is closer to unlicensed than licensed. IDA’s Roadmap for TV White Space 4 - Public Consultation on the Proposed TVWS Regulatory Framework - TVWS Showcase at imbX 2013 - Piloting TV White Space Applications and Services - Singapore White Space Pilot Group (“SWSPG”) 3 - Trial Regulatory Framework - Proof-of-Concept Technical Trials 1 2 © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 11 - Publication of TVWS Regulatory Framework 2009-2011 2011-2013 2013 2014
  • 5.
    Making 180 MHzof Underutilised Spectrum Available for Use Retail Environment Wireless © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 12 Broadband Smart Metering M2M
  • 6.
    Up to 450MHz of Spectrum may be Allocated for Mobile Broadband Spectrum Band Amount of spectrum Availability Sub-1 GHz Bands 700 MHz 90 MHz © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 15 Possibly in the next 6 years 800 MHz Possibly 50 MHz 900 MHz Up to 50 MHz >1 GHz Bands 1.4 GHz 40 MHz 1.9/2.1 GHz (“3G bands”) 120 MHz 2.3 GHz Possibly 50 MHz 2.5 GHz Possibly 50 MHz 3.5 GHz 200 MHz (possibly for in-building) May be longer-term
  • 7.
    AQ: Enhancing mobilecompetition is not something the incumbents want to hear, and generally the IDA is careful not to adversely impact the incumbents. But its clear competition in some under-performance sectors will increase. Enhancing Mobile Competition Level of interest to enter as mobile player? What are the conditions required to facilitate entry and sustainability? © 2014 IDA Singapore. RESTRICTED All Rights Reserved. 16
  • 8.
    GROUP CONSUMER Showcasing SingTel’s LTE Success Story Yuen Kuan Moon CEO Consumer Singapore SingTel
  • 9.
    4G: Launch Milestones First LTE Dual-band full island-wide coverage to deliver the best customer experience 4G : Nation Wide October 2013 4G : Launched June 2012 SingTel: 1st to launch island-wide dual-band 4G coverage** Orchar d City Hall Shento n Way SingTel: 1st to launch 4G network Changi Tuas Woodl ands Bukit Timah Punggo Ang l Mo Kio Pasir Ris Jurong East Bedok 50% Singapore coverage for 4G **Dual band frequency i.e. 1800Mhz/2600Mhz Achieved full island-wide coverage in 16 months AQ: There are advantages to being small, but indoor coverage can be an issue.
  • 10.
    4G Adoption 4GAdoption Rate Is More Than 4X Faster Than That Of 3G No. of SingTel postpaid subscribers (Thousands) 800 700 600 500 400 300 200 100 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 4G 3G Month 12 Average Usage Of 4G Is More Than 2X That Of 2G/3G 2 1.5 1 0.5 0 Monthly Data Usage Per Subscriber (Gb/subscriber/month) 2G 3G 4G
  • 11.
    4G Adoption Therate of adoption for 4G is much higher than that of 3G Time taken for 3G To Overtake 2G (Adoption By Postpaid Subscribers) 32 Months Time taken for 4G To Overtake 3G (Adoption By Postpaid Subscribers) 17 Months 2000 1800 1600 1400 1200 1000 800 600 400 200 2G In a Few Years, Older Technologies Like 2G Are Expected To Be Phased Out To Accommodate More Efficient 4G Networks Based on current trends, 2G is expected to be phased out in 2017 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Month 2 Month 4 Month 6 Month 8 Month 10 Month 12 Month 14 Month 16 Month 18 Month 20 Month 22 Month 24 Month 26 Month 28 Month 30 Month 32 0 Month 2 Month 4 Month 6 Month 8 Month 10 Month 12 Month 14 Month 16 Month 18 Month 20 Month 22 Month 24 Month 26 Month 28 Month 30 Month 32 No. of SingTel postpaid subscribers (Thousands) No. of SingTel postpaid subscribers (Thousands) 3G 4G 3G
  • 12.
    Benefits of LTE Consumers Increased Value For Customers Faster speeds Enables richer multimedia Vs. 3G networks which are not optimized for IP-based services Better user experience AQ: Proposition is MBB as good as at home (assuming >DSL connection).
  • 13.
    Benefits of LTE Operators Improved Performance Greater network efficiency Higher data rates Lower latency Vs. 3G which is 100 ms or more Reduced Costs Lower unit cost with higher capacity network Lower cost services Lower cost deployment
  • 14.
    11 Major Milestones Apr ‘13 Aug ‘13 Feb ‘14 May ‘14 4G reaches nation-wide coverage Achieved nation-wide VoLTE with SRVCC Achieved VoLTE to VoLTE call Successfully completed device IOT test for Samsung Note 3 Launch (19 May 2014) AQ: Samsung has been leading the VoLTE IoT. Interesting most operators have launched without interop or roaming - more bragging rights than cust exp
  • 15.
    Benefits of SingTelVoice-Over-LTE Operators Consumers Spectrum efficiency Long Term technological evolution to all-IP One network for both voice and data *5 to 10 sec on 3G networks. World's first commercial full-featured VoLTE 19 May 2014 Full telephony features Continuous fast speeds on data while on voice call Better voice call quality No additional cost to 4G postpaid customers HD Voice (reduced background noise) Faster call set-up time (< 2 s)* Improve customer experience AQ: Faster call set-up is nice, but there’s still the wait for the other person to actually answer. Every other comms service I use has messaging to build-up to a call if necessary. VoLTE is simply a long overdue upgrade in voice that could have been done in 3G
  • 16.
    12 Video OnLTE Tremendous Growth in Data Usage, Mainly Driven By Exponential 64% 10% Global Mobile Internet Traffic Exabytes per month ƒ 2.3 Audio ƒ Video Peer-to-peer (mostly video) Other Increase in Video Traffic X 12 0.4 1.1 2010 2011 2012 2013 Source : McKinsey, CISCO 7% 0.2 19%
  • 17.
    Increasing Video Usage Top 5 activities used most through local data 17 Video On LTE % of mobile users in Singapore who access data via… 84 81 72 Mobile network data WiFi at home WiFi in public areas Source: TNS Mobile Life 2013 How activities on mobile are used 56% 46% 46% 39% 27% 24% 26% 31% 31% 26% 34% 32% 35% 36% 40% 42% 32% 7% 10% 14% 11% 15% 37% 30% 21% 19% 32% 8% 8% 10% 9% 12% 10% 8% 8% Maps Messaging apps Streaming videos VOIP apps Downloading large files Up/download photos/ videos on messaging apps Up/download photos/ videos on social media Top 5 activities used most through WiFi 38% 34% 26% 18% 10% Email Browsing internet Social Media Mobile data allowance WiFi & Data equally WiFi at home WiFi outside of home Source: Project Gateway Sept 2013 73% of video streaming are done via WiFi, creating huge potential to monetize video 17
  • 18.
    Video On LTE To deliver seamless video viewing experiences for our customers, we need to continue strong network innovation and optimization LTE Broadcast Scalability and Cost Optimization One data channel per content Allows unlimited number of users Video Pacing Delivering video just in time instead of buffering too far ahead as video may not be viewed to completion (Save bandwidth) Trans-Rating Trans-rating Videos to stream videos with lower resolution when network detects congestion
  • 19.
    What’s Next? InThe Future, Many of Our Customers’ Needs Can Be Addressed By 20 the Internet-of-Things (IoT) Consumers • Optimise resources • Customise user experiences • Enable peace of mind for surroundings • E.g. A fire alarm that detects heat, smoke, and carbon monoxide levels, and sends a message to homeowners’ phones to alert them when there is a problem Businesses • Increase products/service sales • Manage supply chain and identify inefficiencies • Increase use of assets • E.g. Using device sensors and IOT platforms, companies can manage a global automated site sensing and supply operation for data centres Governments • Optimise government resources • Improve societal wellness • E.g. Utilising advanced video sensing technologies to aid in the automated detection of illegal parking
  • 20.
  • 21.
    2p. AQ: Koreanshave double SG data usage LG+ has a strong services push
  • 22.
    3p. AQ: Unusualfigures to see - rising ARPU
  • 23.
  • 24.
    5p. LG+ successis quite Korea specific. But is worth tracking
  • 25.
    6p. (1/4) LG+organization is key - Services Division and focused groups
  • 26.
  • 27.
  • 28.
    6p. (4/4) AQ:Bundle, bundle, bundle
  • 29.
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  • 44.
    11p. AQ: Thoughmany telcos will struggle to emulate some are seeing success like Portugal Telecom
  • 45.
    COMPANY CONFIDENTIAL ©COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. Remain Relevant The Next Generation of Diameter Signaling Controllers Jim Machi VP Product Management
  • 46.
    Signaling is anopportunity for Service Providers to Differentiate COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 3 Cross-technology interworking is a blind spot 4G/LTE: Diameter, SIP 2G/3G: SS7/MAP, CAP Fixed Line, Wi-Fi: RADIUS IT: LDAP, HTTP, SOAP, … Mediation of variants Interconnect, roaming Value-Added Services Location Based Message Routing Charging Billing
  • 47.
    Diameter Signaling Controllerevolution Vertically integrated Routing, overload control Monolithic design Multi-purpose routing and interworking Service orchestration Design agility COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 4 Construct applications for targeted market segments Multi-tenancy support NFV/SDN Heavy Reading 2014 : The evolution of DSC service innovation attributes Next Generation Diameter Controller AQ: I like the 3 phase evolution of the DSC
  • 48.
    Diameter Services Helix:The Next Generation DSC Designed for service orchestration Supports any-to-any routing and interworking in a single, integrated solution Works across Diameter, RADIUS, SS7 and IT protocols Extensive mediation capabilities GUI based connection management & service orchestration Detailed traffic insight So the DSC can become a service platform on which 3rd party application can be created COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 5
  • 49.
    Case Study: GTATeleguam MME S6a COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 7 Premier, full-service communications provider serving Guam Introduced 4G LTE service in October 2013 Diameter Signaling Controller used to enable GTA to offer high speed 4G LTE service to its roaming customers Primary requirements: Flexibility, security, ease-of-use Mobile core security Flexibility to deploy bi-lateral and IPX roaming interconnects SGW 4G - EUTRAN S6a HSS PGW PCRF S6a S6a S6a S6a S6a MNO A MNO B MNO C IPX A MNO B IP Network GTA Core Always nice to see vendor use cases I wish more vendors would include them to make their products and claims real.
  • 50.
    Importance of NFVto the DSC AQ: An interesting idea is for tier 2 telcos the DSC and NFV controller could be consolidated COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 10
  • 51.
    Evolution to NextGeneration Signaling Orchestration Diameter STP Signaling Orchestration Orchestration & Diameter routing PCRF binding 4G-to-4G roaming 3G-4G roaming Border Security (Diameter Edge Agent) Phase 1: Diameter relay message routing for scalability and survivability • Multi-protocol, multi-network interworking • Signaling orchestration and enhancement • Centralized hub for agility and service velocity • Personalized connectivity • IT integration • Monetize investments COMPANY CONFIDENTIAL © COPYRIGHT 2014 DIALOGIC INC. ALL RIGHTS RESERVED. 11 Virtualization Phase 3: Virtualization and orchestration of signaling controller capabilities Phase 2: Orchestration framework: Ability to translate Diameter with non- Diameter protocols, actionable message flow inspection, and intelligence integration from external data repositories • Alternative deployments • Virtualized environments • Decoupled functionality – IWF VNF, DEA VNF, dynamic routing VNF • Multiple instances, multi-tenanted
  • 52.
    The following slidesto the end of the deck are those presented at the Innovation Accelerator Open Marketplace for Telephony Apps Enabled by Restcomm - the Open Source Cloud Communications Platform Innovation Accelerator
  • 53.
    What Providers doing? ● Compete by lowering prices ● While offering the same services
  • 54.
    What internet companies doing? ● Creating new content that people love ● The more users consumes Rich Content, the less data bandwidth is available ● Providers spend Billions to keep up with demand ● Great News for ISP ■ Bad news for Mobile Providers
  • 55.
    What If? ●What if you can do more with your phone number? ● You probably haven’t met in person many of your Facebook friends but …... ● But you met almost everyone who is in your mobile phone contacts! ● What if you can customize your mobile service in similar way you customize your blog or website? ● Drag and Drop ● Copy and Paste
  • 56.
    The Solution -RestComm RestComm is a Real Time Communications Platform for Web and Mobile Developers to build and scale Voice, Video, and Messaging Apps for WebRTC, SIP and PSTN networks.
  • 57.
    Moving up theValue Chain ● Mobile phones used to be perceived as plain vanilla call devices... Apple changed that ● Core Telecom Services are still stone age. ● Meet RestComm App Store*! *Patent USPTO #62/017,054
  • 58.
    Q & A info@telestax.com @telestax http://www.telestax.com
  • 59.
  • 60.
    A real-time platformthat supercharges" existing 3G / LTE mobile networks by Enhancing live phone calls & text conversations Extending the reach of mobile networks onto the web Exposing network assets via " web-friendly APIs
  • 61.
  • 62.
    Tropo Platform PersonalCommunications ‣ Leverage existing mobile number ‣ Move and share live calls ‣ Second Screen / Web Interactions ‣ In-Call ‘App Store’ Media APIs ‣ Speech Recognition ‣ Text-to-Speech ‣ Voice Biometrics / Speaker Identification ‣ Active Speaker Events ‣ Emotion Detection ‣ Encrypted Call Recording ‣ Remind me whispering Hypervoice ‣ DVR for communications ‣ Record, Index and Replay ‣ Tags and Keywords ‣ Record and store customer calls in a CRM system ‣ Taking notes and updating CRM database after customer calls ‣ Enhance customer ID with CRM data ‣ Invite additional people to a call ‣ Voice search (‘Network Siri’) WebRTC ‣ Web to SIP Gateway ‣ Embed comms anywhere!
  • 63.
    Lead Generation ✓Lead Response. Turns visitors into customers. ✓ A proactive voice call is pushed to the agent ✓ Initiated by a web or mobile form ✓ Agent screens the calls and can be instantly connected
  • 64.
  • 65.
    Thank You! Contact: Fuxin Jiao-Kiuru M: +65 9643 2158 E: fjiao-kiuru@tropo.com Skype: jxinxin
  • 66.
    LTE Asia 2014 24.09.2014 / Riku Salminen CEO Jongla Jongla confidential
  • 67.
    Innovative messaging start-upcompany, founded in 2009 • Owned by a group of private investors and management • HQ in Helsinki, Finland, APAC office in Singapore • Professional in-house dev. team of 20 persons from 11 different nationalities Jongla confidential
  • 68.
    Jongla Making messagingFast, Fun and Free 9 Intelligently different social messaging service for youths (15 – 24 Y) 9 Released in December 2012 9 Model: IP messaging that works across platforms, devices and operators Jongla confidential
  • 69.
    Platforms Android iOSWindows Phone Firefox Jongla confidential
  • 70.
  • 71.
    Business Model •In-app purchase • Revenues from virtual item sales (stickers / themes…) • Innovation – supports interactive sticker ads • Partner’s content /service cross-promotions In Asia 90% of all revenue was generated by in-app purchases. Source: Distimo Jongla confidential
  • 72.
    Mobile messaging revolution 250% Rate 200% Growth 150% YOY 2013 100% 2012-50% 0% Messaging and Utilities & App usage overall Music, media & Lifestyle & Games Sports, health & News & social productivity entertainment shopping fitness magazines 203 % Jongla confidential
  • 73.
    Jongla Users &Markets Yearly growth rate 451%, Monthly growth rate 103% Top 15 countries Active Users / last 365d: 1. Thailand 2. India 3. Turkey 4. Philippines 5. Saudi Arabia 6. Malaysia Almost 1 7. Finland 8. Indonesia million Jongla 9. USA 10. Brazil 11. Italy 12. China 13. France 14. Germany 15. Mexico Jongla confidential Users
  • 74.
    Jongla focus Makingmessaging available for the next billion of people connecting to Internet with a personal device Jongla confidential
  • 75.
    Partner Strategy Jonglaconfidential App Stores Device manufacturers Operators Internet & media
  • 76.
    Awards and benchmarks Jongla Featured stands in out “Best of the Android crowd with Animated Stickers and personalization Jongla Pushes into Asia, Focuses on Content apps in Messaging of the week” App Battle Jongla confidential
  • 77.
    VISION The futureof Internet is on mobile and the future of mobile is in instant messaging
  • 78.