This document proposes an online strategy for Lowe's to help customers with home improvement projects. It identifies customer needs such as supplies, questions, examples, and advice. It outlines how Lowe's can provide discounts, answers, YouTube videos, bloggers, and experts to address these needs. The proposal involves creating "how-to" videos on YouTube, connecting with bloggers, and using social media like Facebook, Twitter to spread information and sales. It has a small budget focused on video creation and can be implemented within 6 months while testing with YouTube videos.