SlideShare a Scribd company logo
(literally)



         Lowes


Online
Strategy
Proposal

    @JeffMorrissey

Current
Service


Lowes
insula;on






                    Lowes
Crea;ve
Ideas

Challenges


I
want
to
build
something
I
have
designed
but
I
don’t
have
any
building
experience




I
want
to
build
a
deck
in
my
backyard
…
what
is
a
good
place
to
go
for
supplies?




I
know
how
to
do
my
home
improvement
project
but
I
need
advice
on
a
few
things

“I
always
talk
about
building
my
own
deck”




 Needs;
            What
Lowes
can
provide;

 •  upplies

  S                 •  iscounts

                     D
 •  ues;ons

  Q                 •  nswers

                     A
 •  xamples

  E
 •  dvice

  A
                    •  ouTube
Videos

                     Y
                    •  loggers
(Crea;ve
Ideas)

                     B
                                                  PROFIT

 •  n
extra
hand

  A                 •  xperts

                     E
YouTube

• nclude
“how
to”
videos

  I

    
    No
longer
than
2
minutes
each

Connected
with
Blogger

•  ther
Customers
can
talk
about
how
helpful
the
video
was

  O

    Custom
situa;ons

Facebook


   Like
applica;on
spread
world
of
mouth


   Review
project
helpers
for
hire

TwiZer


   Tweet
discounts
at
tagged
users


   RT
@buildsomething

$ale$



•  urchase
discounts
at
Lowes.com
and
brick
and
mortar

 P
•  roject
helpers
always
recommend
lowes
for
sale

 P
•  ags
on
all
social
media
sites
direc;ng
sales

 T
Small
Budget





•  ouTube

  Y

       Video

crea;on
cost
=
$X


       uploading
=
$0


       viewing
videos
=
$0

•  wiZer

  T

       $0

•  acebook

  F

       $0

•  log

  B

       $0


      

Timeline


6
Months
to
create
and
test
program
while
shoo;ng
YouTube
video


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