This document proposes the creation of a Social Media & Web Team for Passive/Active consisting of a Web Team Manager, Web Designer, and Social Media Specialist. It outlines the responsibilities and proposed salaries for each role. It also provides details on the planned company website design and content as well as the intended use of social media platforms like Facebook, Twitter, Instagram and Pinterest. Marketing campaigns are proposed to build relationships with customers and promote Passive/Active. The team aims to establish a consistent online presence through an appealing website and active social media engagement.

1. Passive/Active Proposal
Social Media & Web Team
Lauren McQue

2. Social Media & Web Team
• Web Team Manager
• Web Designer
• Social Media Specialist

3. Web Team Manager
• Responsibilities:
– Maintain a consistent image across all online
platforms
– Acts as the go-to person for any issues or problems
that the team may have
– Oversees all members of team and delegates
projects accordingly
– Contribute creative, cutting edge ideas for the social
media and web presence of passive/active
• Proposed Salary: 30-40 grand
• Expected Output:
– Web and social media content
– Consistent web presence for Passive/Active

4. Web Designer
• Responsibilities:
– Responsible for design and development of an
efficient, cutting edge website
– Collaborate with the Web Team Manager to
create content for the web
– Contribute creative, cutting edge ideas for the
social media and web presence of passive/active
• Proposed Salary: 25-30 grand
• Expected Output:
– New and improved website
– Web content

5. Social Media Specialist
• Responsibilities:
– Responsible for use of multiple social media
accounts
– Collaborate with the Web Team Manager to
develop social media content
– Contribute creative, cutting edge ideas for the
social media and web presence of passive/active
• Proposed Salary: 25-30 grand
• Expected Output:
– Consistent postings on social media platforms
– Social media content

6. Website
• URL: passiveactive.townsville
• Layout and Design:
– Orange (main) and blue (accent)
• Orange: combines energy and cheerfulness,
spontaneity, enthusiasm
• Blue: trust, loyalty, confidence
– Clean design, easy to navigate
– Tabs: Home, About Us, What We Produce,
Samples, Partner with Us!, and Contact Info
– Logo featured prominently on each tab

7. Website (Cont.)
• Interactive Components:
– Samples of work
– Motion graphics integrated into transition
between tabs
– Partner with Us! Tab: Companies can submit
ideas/needs to passive/active
– Integrated with social media pages

8. Social Media
• Facebook
• Twitter
• Instagram
• Pinterest

9. Facebook
• Use: Online presence
which is updated
frequently and kept up-to-
date on the happenings at
Passive/Active
• Content: Updates on the
company, promotions,
events
Twitter
• Use: Market the
Passive/Active brand to
individuals, while also
promoting the product
• Content: Creative
endeavors, promotions,
other creative projects
that may be of interest to
possible customers of
Passive/Active

10. Instagram
• Use: Build online identity
by appealing to the ideal
Passive/Active customer
• Content: Boards such as
Concert Venues, Poetry,
Music Videos, Art
Pinterest
• Use: Market products
from Passive/Active that
are visual (i.e. graphic
design, concert posters,
t-shirts)
• Content: Promotions,
images of Passive/Active
products

11. SWAG Campaign
• Facebook, Twitter, Instagram
• Users post pic of SWAG or product from
Passive/Active
• #passiveactiveSWAG
• Chance of being extra in music video
• Promote Passive/Active over social media
– Build relationship with users/followers

13. Custom T-Shirt Campaign
• Instagram
• Users upload pic of sketched design for a t-
shirt
• #passiveactiveCUSTOM
• Chance of t-shirt being produced by
Passive/Active
• Appeal to prospective customers
– Build relationship with users/followers

15. Conclusion
• Social Media & Web Team will build
Passive/Actives digital presence
• The new website design will attract users because
of its ease of use and appealing layout and
content
• Facebook, Instagram, Twitter, and Pinterest will
add to Passive/Active’s online presence and
promote the company
• Campaigns will build relationships with potential
customers and help the company to grow

16. Sources
• http://www.empower-yourself-with-color-
psychology.com/color-blue.html
• http://www.empower-yourself-with-color-
psychology.com/color-orange.html