Some things never change. Some things always change. Wise marketers know the difference. This simple framework underlies this presentation - "20 Key Truths about Marketing and Technology." The full 90 minute training included research, stories, and examples to illustrate the 20 Key Truths. But these slides can help marketers understand how to ground their work in principles of human psychology and communication while keeping an eye on the trends,tastes and technology that shift with each new generation.
Emotional Data: hipsters, human beings and mapping of taste dataTara Hunt
As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.
Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.
Some things never change. Some things always change. Wise marketers know the difference. This simple framework underlies this presentation - "20 Key Truths about Marketing and Technology." The full 90 minute training included research, stories, and examples to illustrate the 20 Key Truths. But these slides can help marketers understand how to ground their work in principles of human psychology and communication while keeping an eye on the trends,tastes and technology that shift with each new generation.
Emotional Data: hipsters, human beings and mapping of taste dataTara Hunt
As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.
Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.
Faculty and students from The Edward R. Murrow College of Communication recently attended the AEJMC conference, held Aug. 4-7 in Minneapolis. Highlights included six awards, 33 research presentations and one teaching presentation.
This is a presentation from USGBC Colorado's Rocky Mountain Green Conference. The featured project is the National Renewable Energy Laboratory's Research Support Facility and the groundbreaking occupant engagement strategies that helped the building achieve net zero energy.
IBM's use of virtual worlds - Roo Reynolds' presentation at Eduserv Foundatio...Roo Reynolds
IBM famously have a large virtual continent, but what do they do there? Roo Reynolds peeps behind the Big Blue curtain to reveal how and why IBM got involved in Second Life as well as introduce some of the current activities going on within virtual worlds.
Landing your next opportunity getting a job & thriving in itNaeem Zafar
Presentation on tips and tricks on getting a job and curating a career. How to get ahead by Naeem Zafar (from OPEN Forum 2014 in Silicon Valley). 30 years of experience in interviewing and hiring talent.
Health Care Plan Reform Presentation Executive Summary 2010Kate Pynn
If you haven\'t mastered the minutiae on all 2,309 pages of the health care reform bill signed on March 23, 2010 by President Obama, there\'s nothing wrong with you. Some experts are having a hard time getting a grip on all the details. So we\'ve done the work for you.
Cloud marketing is often full of jargon, difficult to understand and the benefits are often unclear. For businesses who could take advantage of what the cloud offers this is a huge barrier to adoption.
We don't think the cloud needs to be this complex.
If you are a cloud business with an overly complex proposition we can help you communicate your message in a way that delivers tangible results for your business.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Faculty and students from The Edward R. Murrow College of Communication recently attended the AEJMC conference, held Aug. 4-7 in Minneapolis. Highlights included six awards, 33 research presentations and one teaching presentation.
This is a presentation from USGBC Colorado's Rocky Mountain Green Conference. The featured project is the National Renewable Energy Laboratory's Research Support Facility and the groundbreaking occupant engagement strategies that helped the building achieve net zero energy.
IBM's use of virtual worlds - Roo Reynolds' presentation at Eduserv Foundatio...Roo Reynolds
IBM famously have a large virtual continent, but what do they do there? Roo Reynolds peeps behind the Big Blue curtain to reveal how and why IBM got involved in Second Life as well as introduce some of the current activities going on within virtual worlds.
Landing your next opportunity getting a job & thriving in itNaeem Zafar
Presentation on tips and tricks on getting a job and curating a career. How to get ahead by Naeem Zafar (from OPEN Forum 2014 in Silicon Valley). 30 years of experience in interviewing and hiring talent.
Health Care Plan Reform Presentation Executive Summary 2010Kate Pynn
If you haven\'t mastered the minutiae on all 2,309 pages of the health care reform bill signed on March 23, 2010 by President Obama, there\'s nothing wrong with you. Some experts are having a hard time getting a grip on all the details. So we\'ve done the work for you.
Cloud marketing is often full of jargon, difficult to understand and the benefits are often unclear. For businesses who could take advantage of what the cloud offers this is a huge barrier to adoption.
We don't think the cloud needs to be this complex.
If you are a cloud business with an overly complex proposition we can help you communicate your message in a way that delivers tangible results for your business.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Lovely Day // Meet The (Human) Brands
1. THE AGENCY FOR (HUMAN) BRANDS
LOVELY DAY
MEET THE (HUMAN) BRANDS:
Corporate Social Innovation for 21 st Century Companies
November 11, 2009 | Presented by Jerri Chou + Nathan Heleine
2. LOVELY DAY
CREATES AND SHAPES BRANDS FOR THE 21 st CENTURY.
HAND IN HAND WITH THE WORLD’S GREATEST BUSINESSES,
WE DEVELOP STRATEGIES FOR GLOBAL BRANDS
TO DO WELL BY DOING GOOD.
OUR STRATEGIC FOCUS: CORPORATE SOCIAL INNOVATION
3. WE ARE WITNESSING A MAJOR PARADIGM SHIFT IN
THE WAY BUSINESS IS DONE
LOVELY DAY MEET THE (HUMAN) BRANDS
4. WE ARE WITNESSING A MAJOR PARADIGM SHIFT IN
THE WAY BUSINESS IS DONE
“ The business of business is business.
-- Milton Friedman
MAXIMIZE RETURN TO SHAREHOLDERS
LOVELY DAY MEET THE (HUMAN) BRANDS
5. WE ARE WITNESSING A MAJOR PARADIGM SHIFT IN
THE WAY BUSINESS IS DONE
The institutional embodiment of
laissez-faire capitalism fully meets
the diagnostic criteria of a psychopath.
LOVELY DAY MEET THE (HUMAN) BRANDS
6. CORPORATIONS WILL DO ANYTHING
FOR MONEY.
Which can be scary.
LOVELY DAY MEET THE (HUMAN) BRANDS
7. CORPORATIONS WILL DO ANYTHING
FOR MONEY.
But what if the solution is as simple as this…
LOVELY DAY MEET THE (HUMAN) BRANDS
8. But what if the solution is as simple as this…
CORPORATIONS WILL DO ANYTHING
FOR MONEY.
LOVELY DAY MEET THE (HUMAN) BRANDS
9. REIMAGINING
THE WAY BUSINESS IS DONE
“ I’m convinced business can create innovative, valuable social solutions
that are good for business and society.
COMMERCE AND JUSTICE DON’T HAVE TO BE ANTAGONISTIC NOTIONS.
-- Jeff Swartz, CEO of Timberland
LOVELY DAY MEET THE (HUMAN) BRANDS
10. THE LANDSCAPE
ETHICAL CONSUMERS + ETHICAL EMPLOYEES + RISING COSTS OF DOING BUSINESS
LOVELY DAY MEET THE (HUMAN) BRANDS
11. CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility (CSR) is the
“inclusion of public interest into corporate decision-making, and the honoring
of a triple bottom line: People, Planet, Profit.”
(Harvard Business Review)
LOVELY DAY MEET THE (HUMAN) BRANDS
12. THREE LEVELS OF CSR
Corporate Philanthropy
Risk Management / Reputation
Business Case / Value Creation
LOVELY DAY MEET THE (HUMAN) BRANDS
13. CSR TODAY
Most corporate giving programs have nothing to do with a company’s strategy.
They are primarily aimed at generating goodwill and positive publicity and
boosting employee morale.
(Harvard Business Review)
LOVELY DAY MEET THE (HUMAN) BRANDS
14. SOCIAL IMPACT OF CSR?
Philanthropic initiatives are typically described in terms of dollars or volunteer
hours spent but almost never in terms of impact.
Strategy is always about making choices, and success in corporate social
responsibility is no different. It’s about choosing which social issues to focus on.
(Harvard Business Review)
LOVELY DAY MEET THE (HUMAN) BRANDS
15. EVOLUTION OF CSR
MARKETING >>
INTEGRATION >>
INNOVATION
Marketing -- jumping on the bandwagon without really making
internal changes -- “greenwashing”
Integration -- reducing carbon emissions, supply chain responsibility
Innovation -- leveraging social good to create innovative business ideas
LOVELY DAY MEET THE (HUMAN) BRANDS
16. SOCIAL INNOVATION
Creating new and better solutions for the world’s most pressing social problems
LOVELY DAY MEET THE (HUMAN) BRANDS
17. CORPORATE SOCIAL INNOVATION
Companies integrate innovative solutions to a problem or a need
on a societal level in their core business, through their core competencies
THIS IS NOT CHARITY. IT IS A STRATEGIC BUSINESS INVESTMENT.
LOVELY DAY MEET THE (HUMAN) BRANDS
18. WE BELIEVE
INNOVATION is more powerful than responsibility.
INVESTMENT shapes the world more than charity.
IMPACT can be measured over more than one bottom line.
LOVELY DAY MEET THE (HUMAN) BRANDS
19. HOW IT GETS DONE
Align business with mission
Recognize various channels of business and how you affect them
Leverage core business for social good
Communicate your work
Engage and leverage the masses for your benefit
Build partnerships
LOVELY DAY MEET THE (HUMAN) BRANDS
20. SOCIAL INTRAPRENEURSHIP
“ The greatest agents for sustainable change are unlikely to be social
entrepreneurs, interesting though they are…
They are much more likely to be the entirely reasonable people, often working for
large companies, who see ways to create better products or reach new markets,
and have the resources to do so.
-- The Economist
LOVELY DAY MEET THE (HUMAN) BRANDS
21. MARKS & SPENCER “PLAN A”
$400M CSR program impacting all parts
of the operation over the next four years
360-degree approach
100-point plan
LOVELY DAY MEET THE (HUMAN) BRANDS
22. GE ECOMAGINATION
Double GE investment in R&D by 2010
Double GE revenue from products by 2014
Reduce GE greenhouse gases by 1% by 2012
Inform and educate the public
Initiative boosted revenue from
$6.2B (2004) to $10.1B (2005)
LOVELY DAY MEET THE (HUMAN) BRANDS
23. REIMAGINING
BRANDS FROM NATURE
BIOMIMICRY
An innovation method that seeks sustainable solutions by emulating nature's
time-tested patterns and strategies, e.g., a solar cell inspired by a leaf.
The goal is to create products, processes, and policies -- new ways of living --
that are well-adapted to life on earth over the long haul.
(Wikipedia)
LOVELY DAY MEET THE (HUMAN) BRANDS
24. REIMAGINING
BRANDS FROM HUMAN EXPERIENCE
NATURAL INVENTION
Human Behavior -- Expect brands to act with the same core principles that we
universally expect from each other
Collective Action -- Leverage community thought + action, when aligned with the
collective values of an organization, to do big things and make sweeping changes
Balance of Interests -- Doing well and doing good can, and must, go hand in hand.
LOVELY DAY MEET THE (HUMAN) BRANDS
25. WHAT IS A HUMAN BRAND?
A brand comprised of values, actions, culture and outputs reflecting an overall
character that, when viewed as representing the traits of an individual,
people will appreciate, trust and support.
A brand that you would be proud to call your friend.
LOVELY DAY MEET THE (HUMAN) BRANDS
26. WE WANT TO WORK WITH TOMORROW’S (HUMAN) BRANDS.
Contact us for our formal Request For Clients documentation.
hello@itsalovelyday.com
LOVELY DAY MEET THE (HUMAN) BRANDS
27. “ Corporations are like elephants, as they take time to change directions, but when
they do, they bring lots of weight or positive leverage.
-- Win Skdinan, Procter & Gamble
LOVELY DAY MEET THE (HUMAN) BRANDS
28. THANK YOU
THE AGENCY FOR (HUMAN) BRANDS
LOVELY DAY
ITSALOVELYDAY.COM TWITTER.COM/LOVELYDAY
November 11, 2009 | Presented by Jerri Chou + Nathan Heleine