Communication is a two-way process of exchanging ideas and information through both verbal and non-verbal messages. It can be influenced by factors such as age, gender, beliefs, culture and experiences of both the sender and receiver. Effective communication is important for building productive relationships and quicker problem solving.

2. Communication is simply a two way process
of exchanging ideas, information or
transmitting verbal and non-verbal messages..
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3. 3
Event
XMessage
• Context
• Affect
Noise
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Noise
Influence message quality, accuracy, clarity
Include age, gender, values, beliefs, culture,
experiences, needs
Influence message quality, accuracy, clarity
Include age, gender, values, beliefs, culture,
experiences, needs
ReceiverReceiverSenderSender

4. We communicate to…We communicate to…
 Get information
 Motivate
 Praise
 Get feedback
 Sell
 Greet
 Etc.
4
EFFECTIVE
COMMUNICATION
PRODUCTIVE
RELATIONSHIP

5.  Aristotle’s model
 Shannon-Weaver’s model
 Inferential model
 Michael Polanyi's model of written
communication

6.  the speaker
 the speech
 the audience
The person at the end of the
communication process holds the key to
whether or not communication takes
place.

10. 10
 We communicate only when we want to
communicate.
 Words mean the same to both speaker
and listener.
 Communication is a one way street
between the speaker and the listener.
 The message we communicate is the
message that the listener will receive.

11. EFFECTIVE
COMMUNICATIO
N
Quicker Problem Solving
Stronger Decision Making
Steadier Work Flow
Improved Stakeholder
response
Stronger Business
Relationship
Clear Promotional Material
Increased Productivity

12.  Internal-Operational
 External Operational
 Informal

13.  Formal
1. Is planned by the organization
2. Flows in all directions
3. Essential for business operations
 Informal
1. Is planned by the organization
2. Flows in all directions
3. Develops positive human relationships
 Serial

14.  Upward
 Downward
 Horizontal
 Diagonal

15.  Receiver Understanding
 Receiver Response
 Favorable Relationship
 Organizational Goodwill

16.  Perceptual and Language Differences
 Restrictive Environments
 Distractions
 Perceptive Tactics
 Information Overload
 Ineffective Listening Skills
 Receiver's Capability

17.  Adopt an Audience-Centered approach
 Foster an open communication climate
 Commit to ethical communication
 Create Lean and Efficient Messages