The document discusses the underutilization of cloud services by UK businesses due to fears of losing control, confusion over benefits, and an unprepared organizational culture. Despite the numerous advantages that cloud solutions offer, including improved flexibility and collaboration, the complex jargon surrounding different cloud models contributes to misunderstandings. The author advocates for clearer communication about cloud services to help potential customers better understand and adopt these technologies.

1. Clearer clouds
making cloud propositions more
understandable and compelling

2. I make lots of
things possible...

3. Yet in the UK 45% of
businesses aren’t using me...
Source: Claranet cloud marketing report 2011

4. 32% of businesses surveyed
have delayed adopting me...
Source: Claranet cloud marketing report 2011

5. WHY?

6. # 1 - Companies fear
losing in house control
Source: Claranet cloud marketing report 2011

7. # 2 - There’s confusion as
to how I could benefit
their organisation
Source: Claranet cloud marketing report 2011

8. # 3 - The organisational culture
is not prepared for a new
approach to IT
Source: Claranet cloud marketing report 2011

9. This isn’t surprising...

10. Most clouds are riddled Public clouds
with confusing jargon... Amazon web service
iCloud IaaS Private clouds
Plaform-as-a-Service
Plaform-as-a-Service
Hybrid clouds
Windows azure connect
SaaS Storage-as-a-Service. Cloud service
On premise
IBM Smart Cloud Private clouds
Cloud computing
Cloud sourcing
Virtualization
Web applications

11. And to make matters
worse companies
are calling all sorts
of things cloud
that aren’t

12. This leaves more questions
than answers!

13. How does a potential
customer work out
what I can do for
their business?

14. How does a budget
holder sign-off
on something
if they don’t
understand me?

15. It shouldn’t be
like this!

16. I deliver lots of
business benefits...
More Easier Software Lower More Working Improved
flexibility disaster thats always overheads collaboration from security
recovery upto date anywhere

17. In most clouds, the benefits are
hard to find... Public clouds
Amazon web service
iCloud
Cloud sourcing
Private clouds
Private clouds
Hybrid clouds
SaaS
Windows azure connect
On premise
Virtualization
Cloud service
Cloud computing
IBM Smart Cloud
IaaS Storage-as-a-Service. Web applications
Plaform-as-a-Service

18. Time for some cloud busting!
Public clouds
iCloud Amazon web service
Cloud sourcing
Private clouds
Private clouds
SaaS Hybrid clouds
Windows azure connect
On premise
Virtualization
Cloud service
Cloud computing
IBM Smart Cloud
IaaS Storage-as-a-Service. Web applications
Plaform-as-a-Service

19. Most clouds say:
Infrastructure-as-
a-service.
What I say :
IT made simple.

20. Most clouds say:
Platform-as-a-service.
What I say:
Web apps
being built faster.

21. Most clouds say:
Software-as-a-service.
What I say :
Powerful business software
for everyone.

22. Most clouds say:
Utility metering
cloud solutions.
What I say :
Maximising your return
from the cloud.

23. Most clouds say:
Cloud storage.
What I say :
Storage without limits.

24. Most clouds say:
Scalable cloud
infrastructure.
What I say :
Get what you
need, when you
need it most.

25. Most clouds say:
Cloud bursting.
What I say :
Web businesses meeting peaks
in demand.

26. Most clouds say:
Elastic compute cloud.
What I say :
The cloud for fast-growing
web businesses. 10
5
25
20
15
30
0

27. Most clouds say:
Vertical horizontal
and cloud compute.
What I say :
Increase performance and add
capacity with ease.

28. Is the message clear
in your cloud?

29. We can help.

30. Clearing up
the cloud.
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