Hi All,
thanks for being at our talk or watching this presentation!
Louise Roose
Pieter Jongerius
---------------
Continuing on our 2014 talk on branding and conversion in fashion e-commerce, Louise Roose and Pieter Jongerius focused even more on the motivation and drivers that help to create delightful interactive products for fashion brands. The biggest of them all: love. The strongest of intrinsic motivations.
We share a fascination for our beautiful trade, for our tantalizing campaigns and these gorgeous products we sell. When moving into the realm of E-commerce, we can take this same love and apply it differently. The presentation is a tour around the digital landscape, discovering how love influences the quality and innovativeness of our products, and eventually our success.
The world of e-commerce is harsh, complex and ridden with constraints. But what do you really love about what you do? This talk will help you to discover and express that.
Fashion E-commerce - Conversion versus branding? (SXSW 2014 talk by Pieter Jo...Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same. In this talk, Pieter Jongerius has brought together the worlds of fashion, touchpoint strategy and e-commerce design. It contains a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Fashion e-commerce, branding vs conversion? Decoded Fashion London 2015Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem.
In this roundtable at Decoded Fashion London 2015, Strategy director and Partner at Fabrique, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. Afterwards, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Bottom up Rebranding session by Astrid Jacobs and Hans Leijdekkers on MuseumN...Fabrique
Creating a new website inevitably raises all sorts of questions about the being of your organisation. What are the characteristics of our identity? What is the core of our activities and how can we cluster them? How do the sub-brands relate?
The underlying question of all is: how to make this tangible to your audiences?
During this presentation, Hans Leijdekkers and Astrid Jacobs show how insights from the website redesign worked as a catalyst for cultural organisations like the Design Museum, RADA and Somerset House to change their overall branding and reflect on their positioning.
Internet Marketing Strategy (SEO/PPC) for FashionSouk.comNabeel Farooq
FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, Paid Search, and Social Media Marketing Strategies for FashionSouk.com
Fashion E-commerce - Conversion versus branding? (SXSW 2014 talk by Pieter Jo...Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same. In this talk, Pieter Jongerius has brought together the worlds of fashion, touchpoint strategy and e-commerce design. It contains a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Fashion e-commerce, branding vs conversion? Decoded Fashion London 2015Fabrique
In fashion, perhaps more than anywhere else, branding is everything. Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate. In an increasingly online world, this imposes a problem.
In this roundtable at Decoded Fashion London 2015, Strategy director and Partner at Fabrique, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. Afterwards, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
Bottom up Rebranding session by Astrid Jacobs and Hans Leijdekkers on MuseumN...Fabrique
Creating a new website inevitably raises all sorts of questions about the being of your organisation. What are the characteristics of our identity? What is the core of our activities and how can we cluster them? How do the sub-brands relate?
The underlying question of all is: how to make this tangible to your audiences?
During this presentation, Hans Leijdekkers and Astrid Jacobs show how insights from the website redesign worked as a catalyst for cultural organisations like the Design Museum, RADA and Somerset House to change their overall branding and reflect on their positioning.
Internet Marketing Strategy (SEO/PPC) for FashionSouk.comNabeel Farooq
FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, Paid Search, and Social Media Marketing Strategies for FashionSouk.com
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Pieter Jongerius
In fashion, perhaps more than anywhere else, branding is everything.
Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same.
In this talk, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. After this talk, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
In fashion, perhaps more than anywhere else, branding is everything.
Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. This is why all profitable online fashion stores look more and more the same.
Do you recognize this paradox?
Let’s share our experience!
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormMahesh Murthy
How should you plan and track your social media efforts? How do you know if you're doing well or not? I propose 12 metrics over 74 slides. Delivered in, yes, 12 minutes.
Originally presented at #MSMW2013 Kuala Lumpur, Malaysia Feb 27, 2013
Stacks is unisex, timeless yet contemporary, it
is designed for customers who want to stand
out in an effortless way.
Stacks have a strong sense of belonging
within the brand, like a tribe that shares the
same visual identity, and their garments have
become a uniform to express individuality
and strong personality by belonging to the
same clan.
Introduction to Storyboarding for User Experience DesignDeb Aoki
An introduction to storyboarding for user experience (UX) design, with tips and examples from eBay and Citrix. A presentation for World Innovation Lab in Palo Alto in June 2015.
social media 247 - a marketing model - 2014 versionIngmar de Lange
people use social media 247. but most brands follow an ad-hoc approach.
these brands do not create social value. their social marketing is too intrusive.
some time ago, i developed a model to cope with this. it explains how brands can be a structural part of social.
this presentation contains the updated version. i hope it inspires you to make marketing more meaningful.
ingmar de lange
E-commerce in fashion industry
Apparel & accessories sales in US: Apparel has become an online success - Jeffrey Grau, eMarketer.
Fashion emerges as best-performing segment of ecommerce in UK - IMRG Capgemini e-Retail Sales Index.
Southeast Asia startup investments 2013: It’s all about e-commerce, fashion and women: Mobile commerce, online retail, payments, C2C marketplaces, flash sales.
eCommerce Benchmark for the Fashion Industry:
Where does the traffic come from in fashion? - Direct, Paid, Organic, CPS, CPC, Viral/Social, E-mail newsletter; social and viral media play a much bigger role in fashion.
Conversion ratios in fashion retail.
Platform for your e-store – why Magento?: Shopify, SquareSpace, Tictail, Magento; Bonobos, Nike, Christian Louboutin, MyTheresa.
Magento Enterprise Customer Success Story GANT: High performance and visual inspiration, Full screen experience, Custom campaign modules, Look book, Customized checkout, Flexible landing and content pages, Integration with multiple warehouse and ERP systems, Access rights management across multiple sites/stores, Localized payment and shipping methods;
290% increase in conversion rate, 13% increase in traffic, 35% reduction in page load time, 50% decrease in hosting costs.
Why choose Responsive Web Design?: U.S. Mobile Commerce Activities
Divante for fashion: SOLAR Company Case Study: http://divanteltd.com/blog/complex-e-commerce-implementation-fashion-brand/ .
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Fashion E-commerce - Branding vs. Conversion (SXSW14 talk)Pieter Jongerius
In fashion, perhaps more than anywhere else, branding is everything.
Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. Not by exceeding expectations and offering serendipity. This is why all profitable online fashion stores look more and more the same.
In this talk, Pieter Jongerius will bring together the worlds of fashion, touchpoint strategy and e-commerce design. After this talk, you will have learnt a very concrete approach to obtaining success in fashion e-commerce, illustrated with recent best practices.
In fashion, perhaps more than anywhere else, branding is everything.
Many fashion brands have spent decades building up a unique but delicate brand image: they often rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
In an increasingly online world, this imposes a problem. Success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. This is why all profitable online fashion stores look more and more the same.
Do you recognize this paradox?
Let’s share our experience!
C2B - IAC Communication Model For Rebecca MinkoffBritt Mansveld
The Rebecca Minkoff brand has been a tremendous success within the affordable luxury segment and has expanded from handbags to accessories, footwear and jewellery. The brand philosophy can be best described as the delivery of high quality products with a subtle edgy twist, whilst focusing on implementing innovative technology for the downtown romantic, and is widely known amongst its targeting audience; the millennial consumer.
Rebecca Minkoff is highly innovative when it comes to integrating technology within both their products and marketing strategy, and was one of the first to recognize the importance of social media as a platform to communicate with their audience. In an early stage the brand asked for feedback on their products on social media platforms in order to understand what worked and what didn’t.
However, recent developments within consumer behaviour show that consumers are demanding for an even higher brand engagement and the ability to co-create, which are not integrated within the communication models that are currently available.
The communication models that have been adopted by the industry and are integrated within the marketing strategies are B2B and B2C, where focus lays on businesses communicating to other businesses and to end consumers. However, fact remains that with the demands of today’s consumer, opportunity rises to introduce a communication system that allows this audience to guide a business/brand as to improvements in both its products and marketing strategy.
I therefore aim to introduce the C2B model that will enhance the Rebecca Minkoff business strategy and strengthens the brand promise and philosophy. The C2B strategy will focus on the way consumers communicate their wants and needs to the brand, with the aim to create products that are desirable and meet the standards of the audience, before the products actually hit the stores. The consumer becomes the advisor, and this way they will be highly involved within the process.
The key element of this system will focus on converting the feedback given by consumers into viable data, which can be analyzed and transformed into optimized decision making for the Rebecca Minkoff brand during the design and production process. The voice of the consumer will become decisive, and will also influence and shape the way Rebecca Minkoff will promote and market its products.
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
Premium Insight is a study made by SAME SAME but different in order to explore the digital activity of premium brands and luxurious “Maisons”.
This new edition will focus on the most innovative strategies in terms of display, emailing, e-commerce, social media and mobile.
Enjoy your reading !
RoI in social marketing: some metrics. By Mahesh Murthy of PinstormMahesh Murthy
How should you plan and track your social media efforts? How do you know if you're doing well or not? I propose 12 metrics over 74 slides. Delivered in, yes, 12 minutes.
Originally presented at #MSMW2013 Kuala Lumpur, Malaysia Feb 27, 2013
Stacks is unisex, timeless yet contemporary, it
is designed for customers who want to stand
out in an effortless way.
Stacks have a strong sense of belonging
within the brand, like a tribe that shares the
same visual identity, and their garments have
become a uniform to express individuality
and strong personality by belonging to the
same clan.
Introduction to Storyboarding for User Experience DesignDeb Aoki
An introduction to storyboarding for user experience (UX) design, with tips and examples from eBay and Citrix. A presentation for World Innovation Lab in Palo Alto in June 2015.
social media 247 - a marketing model - 2014 versionIngmar de Lange
people use social media 247. but most brands follow an ad-hoc approach.
these brands do not create social value. their social marketing is too intrusive.
some time ago, i developed a model to cope with this. it explains how brands can be a structural part of social.
this presentation contains the updated version. i hope it inspires you to make marketing more meaningful.
ingmar de lange
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Fabrique University talk: branding in de digitale wereldFabrique
Een University talk over 'Branding in de digitale wereld'. Jeroen van Erp laat zien wat de waarde is van een goed merk en hoe je merkgedreven concepten ontwikkelt voor digitale producten en diensten. Daarbij geeft hij diverse voorbeelden over hoe je branding toepast bij het ontwerpen van visuele identiteiten en digitale producten.
We beoordelen ontwerpers op hun portfolio, reiken prijzen uit op basis van design of het effect van de eindoplossing. We richten ons op het eindproduct. Dat is ook wat we graag verkopen aan onze opdrachtgevers. En op hun beurt vragen klanten om een eindproduct op basis van het succes dat ze zien bij hun concurrenten. Maar ontwerpen is een werkwoord. Het eindproduct laat zich wellicht kopiëren, maar het proces en de samenwerking niet. Het is belangrijk dat we grip krijgen op hoe je de verandering ontwerpt.
Informeel leiderschap
Een succesvol project is vaak het resultaat van een opdrachtgever met lef en visie, het juiste ontwerpteam, strakke keuzes en commitment aan een hoge ambitie. En dat dupliceer je niet zomaar. Hier komt een kwaliteit om de hoek kijken die vaak onderschat wordt: informeel leiderschap. Een kwaliteit die ontwerpers veel bewuster moeten inzetten.
Het ontwerpen van de transitie moet een kernkwaliteit zijn van ontwerpers die impact willen creëren. We moeten niet langer alleen de bestemming maar ook de weg naar impact ontwerpen. Wat is daarvoor nodig? Hoe detecteer je de mogelijke hobbels? En hoe ga je daar mee om?
In deze talk koppelt Jeroen van Erp de bestemming (een fonkelend eindresultaat) aan de route. Hij leert je omgaan met weerbarstige situaties en laat zien hoe je design leadership kan inzetten om transitie te realiseren.
Webinar Matthijs Klinkert
Technologische innovatie zonder design thinking is gedoemd te mislukken. Daarom vinden we het eerder creepy dan cool als een Google-bot zich voordoet als mens en de kapper belt voor een afspraak.
Presentatie tijdens Fabrique University, door tech lead Marko Kruijer.
In deze course leer je alles wat je altijd al wilde weten op het gebied van techniek, maar niet durfde te vragen. Frontend/backend, wat is het verschil? Shared hosting, managed hosting, whut? Hebben developers het over DIFF’s en REPO’s en heb je geen idee waar het over gaat? Waarom hebben we web fonts nodig. En wat is een API eigenlijk? Heb jij deze gedachten weleens? En wil je meer weten over techniek? Tech lead Marko Kruijer neemt je mee in de wereld van techniek.
FabUniversity Jeroen van Erp 16 april 2020Fabrique
Design will never be the same
De steeds complexere uitdagingen waar onze samenleving mee te maken heeft vragen om intelligente oplossingen. Dit thema is nu actueler dan ooit. We hebben ideeën nodig die relevant zijn voor individuen en tegelijkertijd invloed hebben op het collectief. Om dit mogelijk te maken hebben we ontwerpers nodig die complexiteit omarmen en ontwapenen.
De ontwerper van de toekomst
De ontwerper van de toekomst is in staat nieuwe oplossingen te bedenken die tegemoetkomen aan de belangen van individuele stakeholders en drijfveren zijn voor transformatie. Hij moet tegelijkertijd grenzen verleggen, impact bewerkstelligen, visie en leiderschap tonen.
Nieuwe ontwerpers zijn deskundig en creatief. Het zijn verhalenvertellers én ondernemers. Ze weten hoe ze een mensgerichte aanpak moeten hanteren in technologiegedreven situaties. Ze zijn de drijvende kracht achter veranderingen in bedrijven, non-profitorganisaties en start-ups.
Zij zijn in staat om ideeën tot leven te brengen in de echte wereld, zijn verantwoordelijk en moedig, zonder terug te deinzen voor grote uitdagingen.
Panel on managing decision making at MuseumNext 2019Fabrique
During the Museum Next London 2019 conference, a panel consisting of Trish Thomas (Southbank Centre), Natasha Plowright (The Photographers’ Gallery), Tom Robertson (Somerset House) and Helen Slater (Royal Academy of Dramatic Art) discussed their experiences in leading decision making during digital projects.
Not the sexiest topic. But those of you who have managed a big project in the past, know the importance. Good decision making has a positive effect on the end result ánd on timings and budget as well. And moreover: on the overall happiness of everyone involved.
Unfortunately, decision making is one of the hardest aspects to manage since human behaviour plays a big part. Astrid Jacobs (Fabrique) shared insights about the psychology of decision-making as an introduction to the panel discussions about their individual approaches.
Royal Academy online collection case study Museums and the Web 2018 - Martij...Fabrique
Fabrique helped the Royal Academy of Arts in London relaunch its online collection. Applying the editorial approach of the RA's digital strategy, we created three different content formats to tell the story of the RA.
This case was presented in a workshop at Museums and the Web 2018 in Vancouver. For more examples and the workshop approach and tools, see https://medium.com/@Martijnvdh/creating-catchy-content-formats-beyond-the-online-collection-mw18-workshop-by-fabrique-and-the-ra-e27db92f2270
Health-Design thinking als innovatiemethode (E-health convention presentatie ...Fabrique
Techniek wordt vaak als de ‘holy grail’ gezien voor innovaties. Hierdoor wordt het eigenlijke doel over het hoofd gezien: de eindgebruiker. En ontstaan innovaties die deelproblemen oplossen, maar niet bijdragen aan een grotere visie.
Bij Fabrique wordt gewerkt aan innovaties voor veel verschillende branches met een sterke visie op de eindgebruiker. In deze presentatie deelt Kay Timmers inzichten voor de zorgsector.
Fabrique Talk: (Not) getting lost with the Tate app: from wayfinding to dayfi...Fabrique
Last year Fabrique developed the new Tate app, an intuitive and friendly companion to all Tate’s locations. Our observations proved that people could navigate the buildings quite easily. So we proposed a ‘dayfinding’ app instead of a pure wayfinding solution. An app that asks you “What do you feel like doing?”, tells you what’s happening, gives you guidance and suggestions, and know more about the art.
In this presentation – held During MuseumNext Europe 2017 in Rotterdam - Fabrique’s designer Quérine van Casteren explains how the visitor experience determined the design of the app and how the physical and digital world strengthen each other. Also, she shows you how we managed to deliver a prize winning app, connecting to a new API, implementing a visual identity under construction, installing beacons, developing audio, using agile scrum, with five partners in two countries. All within 6 months.
The Tate App is part of Bloomberg Connects: interactive digital projects that use technology to revolutionise the visitor experience. It was conceived by Fabrique in cooperation with Q42 and NorthernLight. Positioning including Beacons by Movin. The Tate app was awarded a Gold iF Design Award.
Fabrique Talk: the secret digital formula for museums - MuseumNext 2017 Rotte...Fabrique
When establishing a digital strategy, you can of course follow the examples of other museums. Make your website responsive, include a digitized collection, present an object of the day on Instagram, create an in-gallery app, publish artist biographies, etc. etc. But even if you have the budget for all initiatives, you may want to choose that thing that really delivers impact for your museum. The question is: how do you choose?
In this presentation – held During MuseumNext Europe 2017 in Rotterdam - Fabrique’s strategists Martijn van der Heijden and Ebelien Pondaag present the secret formula behind some of Fabrique’s known and lesser known digital projects for museums (website and apps): the Rijksmuseum, Van Gogh museum and Kunsthal Rotterdam websites, the Tate app and the interactive documentary about The Garden of Earthly Delight by Hieronymus Bosch.
MuseumNext 2013 Ignite by Paul Stork, 5 insights from 10 years of interactive...Fabrique
At MuseumNext 2013 this ignite presentation was given by Paul Stork. The presentation summarizes 10 years of experience and 25 projects in the interactive museum field in 5 insights.
SXSW 2013: Get Agile! Scrum for UX, Design & DevelopmentFabrique
Applying Scrum changes the day-to-day reality of agencies dramatically. If done well, it improves output and profitability like crazy.
However, for agencies, Scrum dynamics are radically different from in-house design and development teams. Our leading Dutch design agency, Fabrique, has built up over 35,000 hours of Scrum experience since 2008, designing and developing interactive products such as websites and mobile apps for national and international customers.
In this presentation we share our best-kept secrets. This talk features tons of photos from our scrum rooms.
Get Agile - Überscrum voor UX, Design & developmentFabrique
Agile UX vereist teamwork, en niet zo’n beetje ook. Scrummen in één ruimte met een product owner, UX- en visual designers, copywriters, front-end en back-end development is op z’n zachtst gezegd uitdagend. We zijn dit respectvol ÜberScrum gaan noemen.
In deze presentatie deelde Pieter Jongerius de best bewaarde Scrum-geheimen van Fabrique voor ervaren Scrummers. Welke tools, deliverables en ritmes kan je gebruiken om er echt in te slagen tegelijkertijd te ontwerpen en ontwikkelen? Wat zijn de valkuilen en succesfactoren?
Dit is de presentatie die ik gaf op het Customer Media Congres in Haarlem op 22 september. Hij gaat over de mogelijke rol voor Customer Media bureaus in complexe webprojecten.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
3. 3
BRANDING VERSUS CONVERSION
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Last year, we presented a method on blancing branding and conversion in fashion e-commerce.
Our main challenge: all web shops look and feel increasingly the same, for brands this imposes a problem.
4. 4
BRANDING VERSUS CONVERSION
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
To overcome this, at Fabrique we use very simple technique to make a difference.
The presentation has tons of examples on how exactly this works.
12. 12
There are too many shops
that are created with too little love,
or where craftsmanship is lacking.
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
13.
14.
15. 15@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
photography & film
customer service
stories
craftsmanship
conversion
selling online
physical stores
user experience
fulfillment omnichannel
architecture
corporate
responsibility
visual identity
startups
Core Tradition E-commerce New
internet of things
merchandising
We’ve given this a lot of thought: what types of love do you need to run an online store?
(please note, we’re leaving out adjacent disciplines such as marketing and social)
16. 16@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
If you really put your love into your work, it will definitely show.
Let’s look at these examples.
26. …we offer video’s that are specific to the product,
showing how the material was handled and why no two chairs are the same..
27. @FABRIQUE @PIETERJ @LOROOSE #EFASHION15 27
We know that consistent positioning,
in this case on craftsmanship, leads to a well trusted brand.
So it’s definitely worth the effort
to find new and effective ways of expressing this
in an e-commerce environment.
28. @FABRIQUE @PIETERJ @LOROOSE #EFASHION15 28
However,
sometimes you want to express your love a little stronger…
30. @FABRIQUE @PIETERJ @LOROOSE #EFASHION15 30
We think this video is awesome. So much love went into it.
But in e-commerce you have to be careful about what you expect from it.
Videos are very strong as a means of story telling,
and will be watched and enjoyed …
…. but mostly by fans.
33. This shoppable video
has got it all:
· Compelling story
· Denim style photography
· Viewer decision making
· Interactive animation
· Hi res stills
· Dynamic audio
· Social sharing
· Shopping
· Post experience overview
ONLY JEANS: ONLYBECAUSEWECAN.COM
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15 33
34. 34
Within two weeks 280.000 visitors
450% traffic increase at only.com
However, actual sales figures remain undisclosed
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
35. So again, if you really love film or video,
how do you effectively combine it with e-commerce?
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15 35
36. More and more campaign video’s are being used
Tip: look into the glasses ;).
37. But also for the products!
Classic example, still online: Lip Stick list page by Tom Ford ( http://www.tomford.com/women/lips/)
.
38. Take this landing page by R+Co. (http://www.randco.com/)
If you’ve ever blow-dried long hair, you now probably feel it in your fingers and smell the warm and drying hair.
.
39. And again, they combine it with video on the product detail page.
This time setting the scene for your night out, looking beautiful!
.
40. Every day, more retailers use video on Product Detail Pages to help customers get a better impression of the garments
http://www.net-a-porter.com/product/560216/Merchant_Archive/cotton-twill-dress
.
41. 41
The results are great: video played on PDP
leads to over 150% more sales from that page
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Source: Caez; swellpath.com
42. 42
Use video for branding or conversion.
Think about what it is
you want to accomplish
Then, let the love roll…
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Source: Caez; swellpath.com
51. Love is great when you can feel it in every corner.
Watch out for blind spots!
Investing in great product photography pays off:
75% of customers say
quality of photography is the
main influencer of their buying decision.
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15 51
52. SELLING ONLINE
Love is good, money is everything???
52@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
53. 53@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
In e-commerce, you have to be frantic about metrics,
checking them every morning in the train on your way to work.
It’s like sports!
55. Selling online is a new kind of love you should have in your team!
We don’t promote letting
numbers be your only driver.
It is about metrics and analysis, but also about creativity.
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15 55
56. @FABRIQUE @PIETERJ @LOROOSE #EFASHION15 56
Chanel looks like Chanel and they love selling online.
With tons of commercial tricks, we’ve picked a couple.
59. …and they’re not afraid of simply repeating that at the top of the page,
because they know it wil increase conversion.
.
60. 60@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
And even online exclusives! This tells me they are not afraid of their retailers.
At any rate they really love selling online!
.
61. 61
Every single day,
there is 1% of conversion improvement
laying somewhere on your desk.
Grab it!
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
63. 63
New exciting tech available.
So many opportunities!
Don’t be afraid to embrace new things…
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
64. 64
VERSACE VACCARELLO LIVE RUNWAY E-COMMERCE
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
In 2014 Versace made it possible to buy directly from the runway. Live! Gone were months of waiting…
Many brands stream there shows live on the internet, turning traditional fashion upside down..
65. 65
VIRTUSIZE
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Smaller, but very effective. Virtusize lets you compare garments to those you’ve bought earlier or to garments that you have in your closet.
Helping reduce returns and enhancing user experience. A good example of a startup that thinks ‘fashion’, not just ‘tech’.
.
66. 66
BELAQISE / SHEYP
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Belaqise is a Dutch fashion brand. They introduced a revolutionary new sizing system that doesnt just use different
measurements, but also takes into account different body shapes, per garment.
.
67. 67
REBECCA MINKOFF MAGIC MIRROR
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
This mirror helps the retail fitting and sales process.
So, the tech is there now, and others have these as well, but will these mirrors ever really take off?
.
68. 68
FUJITSU HAPTIC INTERFACE
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
And more profound tech is underway. Fujitsu has created the first touch screen that emulates textures.
Can you imagine actually feeling the fabric? :)
.
69. 69
MAKEUP GENIUS
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Last, but not least. Makeup Genius by l’Oreal. The app that lets you put on virtual make-up.
It makes us so happy, because it works like a charm. And that tells us l’Oreal must really love their tech AND customers!
.
71. 71
Love is powerful…
…but dangerous.
It can blind you for other areas that also need love.
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
72. 72
Everybody has a love for something…
…what is yours?
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
73. 73@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
photography & film
customer service
stories
craftsmanship
conversion
selling online
physical stores
user experience
fulfillment omnichannel
architecture
corporate
responsibility
visual identity
startups
Core Tradition E-commerce New
internet of things
merchandising
74. 74@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
So, it is all about attention, and balance, for and between all of these areas.
An important thing to note, is that you don’t have to love all of these areas yourself.
Look at the different predilections in your team. Help them discover what they love to do most.
Use their passion , instead of thinking they don’t serve your goals immediately.
75. 75@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
photography & film
customer service
craftsmanship
selling online
physical stores
user experience
fulfillment omnichannel
architecture
corporate
responsibility
visual identity
startups
Core Tradition E-commerce New
internet of things
merchandising
stories
conversion
Connect team members who can use a little shaking up :-)
76. 76
Can we help by adding love to your team?
Fashion brand development & positioning
Design and content for e-commerce branding and conversion
New, experiment: à la carte team additions, guidance and direction
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
77. 77
GET IT JUST RIGHT…
@FABRIQUE @PIETERJ @LOROOSE #EFASHION15
Improve
conversion with
25- 50%
78. all content copyright of their respective owners
Pieter Jongerius
+31-6 54787664
pieter (at) fabrique.nl
@pieterj
Louise Roose
+31-6 13183020
louise (at) fabrique.nl
@LoRoose
Want to know more?
• Call, mail or tweet us
• Check http://fabrique.nl/en/fashion