The document discusses analyzing a company's current strategic situation through examining 4 key areas: 1) how well the current strategy is working, 2) a SWOT analysis of the firm's strengths, weaknesses, opportunities, and threats, 3) whether prices and costs are competitive, and 4) how strong the firm's competitive position is. It provides guidance on evaluating each of these areas, such as considering qualitative and quantitative indicators for the strategy's effectiveness and identifying the firm's core competencies and competitive advantages.

1. L/O/G/O
Los conceptos y las técnicas de la
administración estratégica

2. Contents
1. ¿Qué tan bien está funcionando la estrategia actual de la compañía?
Enfoque 2. ¿FODA de la firma?
del
análisis
de la 3. ¿Los precios y costos son competitivos?
situación
de la
compañía 4. ¿Qué tan firme es la posición competitiva de la compañía?
¿A qué problemas estratégicos se enfrenta la empresa?

3. Hot Tip
• How do I incorporate my logo to a slide
that will apply to all the other slides?
– On the [View] menu, point to [Master], and then
click [Slide Master] or [Notes Master]. Change
images to the one you like, then it will apply to all
the other slides.
[ Image information in product ]
• Title Image - www.openas.com, CD : Business on the go(EyeWire)
• Note to customers : This image has been licensed to be used within this PowerPoint template only.
You may not extract the image for any other use.

4. 1. ¿Qué Tan Bien Está Funcionando La
Estrategia Actual De La Compañía?
• Se debe aclarar el
enfoque • La estrategia
competitivo de la desde un punto
compañía. de vista Indicadores
• Considerar la cualitativo. empíricos:
esfera de acción • La mejor • Si la compañía
competitiva de la evidencia está logrando los
firma dentro de la cuantitativa. objetivos
industria. financieros y
estratégicos
establecidos.
• Si su desempeño
es superior al
promedio de la
industria.

5. 2. ¿Fortalezas Y Debilidades De Los Recursos De La
Firma, Así Como Sus Oportunidades Y Amenazas?
Esfuerzos en el
diseño de la
Proporciona una
estrategia deben
buen perspectiva
estar orientados a
para saber si la
producir un buen
posición de negocios
ajuste entre la
de una empresa es
capacidad de
firme o endeble.
recursos y
situación externa

6. 2.1 Identificación de las fortalezas y
capacidades de recursos de la compañía
Una fortaleza puede asumir varias formas:
• Una habilidad o una • Capacidades
pericia importante. competitivas.
• Activos físicos valiosos. • Un logro o un atributo
• Activos humanos que coloquen a la
valiosos. compañía en una
• Activos organizacionales posición de ventaja en el
valiosos. mercado.
• Activos intangibles • Alianzas o empresas
valiosos. comparativas.

7. 2.2. Identificación de las debilidades y
deficiencias de recursos de la compañía
Debilidades internas tienen relacion con:
a. Deficiencias en habilidades o pericia que sean
competitivamente importantes o en capital intelectual de uno u
otro tipo.
b. Una carencia de activos físicos, humanos, organizacionales o
intangibles.
c. Capacidades competitivas ausentes o debilidades en áreas
clave.

8. Movilización de los recursos de la compañía para
lograr una ventaja competitiva.
Ventaja
competitiva
Activos
estratégicos y
logros en el
mercado.
Competencias características
y centrales.
Capacidades competitivas.
Recursos de la compañía.

9. 2.3 Identificación de las competencias y
capacidades de la compañía
producto del aprendizaje y la
experiencia; representa la pericia
verdadera con la que desempeña una
actividad interna. Capacidad competitiva
actividad que la compañía desempeña
bien en relación con otras actividades
internas.
recurso competitivamente superior de la
compañía.

10. 2.3 Identificación de las competencias y
capacidades de la compañía
Ventaja
Capacidad competitiva que le
proporciona a una compañía.
Diseño
Su potencial para ser piedra
angular de la estrategia.
Competencia
distintiva

11. Click to edit title style
$100
Text in here
Text in here
Text in here
$55
$40 $45
$25 Coordinate Depth in 3-D Settings.
$10
Title in here Title in here
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.

12. Click to edit title style
 ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
Title
Title text 1. Describe contents for a Chart
in Description of the company’s sub contents
Title text here
Description of the company’s sub contents
in
Title text here
in
text here 2. Describe contents for a Chart
in Description of the company’s sub contents
here
Description of the company’s sub contents
Chart Title in here

13. Click to edit title style
ThemeGallery is a Design Digital Content &
A title about content Contents mall developed by Guild Design Inc.
Describe a vision of company or
strategic contents.

14. Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
Title in here Title in here Title in here Title in here Title in here
Title 01 Text in here Text in here Text in here
ThemeGallery is a
Title 02 Text in here Text in here Text in here Design Digital
Content &
Contents mall
Title 03 Text in here Text in here Text in here developed by
Guild Design Inc.
Title 04 Text in here Text in here Text in here
 Description of the contents

15. Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Contents01 18.5%
Contents02 17.5%
Contents03 8.7%
Contents04 23.6%
Contents05 63.6%
Contents06 84.3%
0% 20% 40% 60% 80% 100%

16. Click to edit title style
• Title in here
Text in Text in Text in
here here here ThemeGallery is a Design
Digital Content & Contents mall
developed by Guild Design Inc.
1. Description of the contents
2. Description of the contents
3. Description of the contents
Click to ThemeGallery is a Design Digital
add Text Content & Contents mall developed by
Guild Design Inc.

17. Click to edit title style
Describe a vision of company or strategic contents
Title in here
ThemeGallery is
a Design Digital 1. 2.
Content & Description of Description of
Contents mall the company’s the company’s
developed by sub contents sub contents
Guild Design
Inc.

18. Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.
Add Your Text
Text
Add Your Text Text
Add Your Text Text
Add Your Text Text
Add Your Text Text

19. Click to edit title style
Level Level Level Level Level
1 2 3 4 5
Description of the contents
Description of the contents
Description of the
contents
Description of the
contents
Description of the
contents
 ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.

20. Click to edit title style
ThemeGallery ThemeGallery ThemeGallery
is a Design Digital is a Design Digital is a Design Digital
Content & Contents Content & Contents Content & Contents
mall developed mall developed mall developed
by Guild Design Inc. by Guild Design Inc. by Guild Design Inc.
[Image Info] www.wizdata,co,kr Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.

21. Click to edit title style
Add Your Text Add Your Text
Add Your Text Text Add Your Text
Add Your Text Add Your Text
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.

22. Click to edit title style
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Description of
the products

23. Click to edit title style
80%
50%
30%
20%
A B C D
Title in here Title in here Title in here Title in here
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.

24. Click to edit title style
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.
A title about content A title about content
Click to add Text 30% Title in here Title Title
Click to add Text 100% Click to add Text 50% 30%
Click to add Text 25% Click to add Text 100% 100%
Click to add Text 85% Click to add Text 10% 25%
Click to add Text 30% Click to add Text 60% 85%
Click to add Text 15% 30%

25. Click to edit title style
 ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Before After
ThemeGallery is a Design
Digital Content & Contents
Description of mall developed by Guild
Title in here the contents Design Inc.
ThemeGallery is a Design
Digital Content & Contents
Description of mall developed by Guild
Title in here the contents Design Inc.

26. Click to edit title style
Products Market
Description of the
50% 16% Description of the
company’s products company’s market
16%
50% 24%
10%
Technology Service
Description of the 10% 24% Description of the
company’s technology company’s service

27. Click to edit title style
Title in here * Description of the contents
Description of the contents
1. Title 2. Title 3. Title 4. Title
Description of Description of Description of Description of
the contents the contents the contents the contents
* Description of the contents
Text in here

28. Click to edit title style
 ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
Title in here Text in here Text in here Text in here
2005 2006 2007 2008
• Description of • Description of • Description of • Description of
the contents the contents the contents the contents
• Description of • Description of • Description of • Description of
the contents the contents the contents the contents

29. Click to edit title style
Add your text in here Add your text in here
Text2
Add your text in here Text3
Text1
Text4
Text5 Add your text in here
Add your text in here
Text in here Text in here Text in here
ThemeGallery is a Design ThemeGallery is a Design ThemeGallery is a Design
Digital Content & Contents Digital Content & Contents Digital Content & Contents
mall developed by Guild mall developed by Guild mall developed by Guild
Design Inc. Design Inc. Design Inc.

30. Click to edit title style
2006 Text in here 2007 Text in here 2008 Text in here
• Your text in here • Your text in here • Your text in here
12 • Your text in here 12 • Your text in here 11 • Your text in here
• Your text in here • Your text in here • Your text in here
10 • Your text in here 11 • Your text in here 10 • Your text in here
• Your text in here • Your text in here • Your text in here
• Your text in here • Your text in here • Your text in here
08 • Your text in here 09 • Your text in here 06 • Your text in here
• Your text in here • Your text in here • Your text in here
• Your text in here • Your text in here • Your text in here
05 • Your text in here 06 • Your text in here 05 • Your text in here
• Your text in here • Your text in here • Your text in here
03 • Your text in here
04 • Your text in here
03 • Your text in here
• Your text in here • Your text in here • Your text in here
01 03 01
• Your text in here • Your text in here • Your text in here

31. Click to edit title style
CEO
Sub Department
Sub Department Sub Department Sub Department
Sub 01 Sub 01 Sub 01 Sub 01 Sub 01 Sub 01
Department Department Department Department Department Department

32. L/O/G/O
Thank You!
Add Your Company Slogan