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Would Bob the alien follow you
- 1. H O W T O B E A M U S T -F O L L O B R A N D IN S O C 12th Jul
- 4. to be a must follow brand in soci DON’T FORGET YOUR CONTENT – IT MUST BE GREAT ASK YOURSELF WOULD BOB THE ALIEN FOLLOW YOU?
- 9. +
- 10. to be a must follow brand in soci YOUR CONTENT MUST COMMUNICATE WHAT YOUR BUSINESS DOES ASK YOURSELF, WOULD BOB THE ALIEN UNDERSTAND YOU?
- 14. to be a must follow brand in soci STAND FOR SOMETHING – HAVE A CLEAR ROLE & POV ASK YOURSELF, WOULD BOB THE ALIEN WANT TO SPEND TIME WITH YOU?
- 16. to be a must follow brand in soci BE HUMAN ASK YOURSELF, WOULD BOB THE ALIEN WANT TO CHAT TO YOU?
- 19. VS
- 22. to be a must follow brand in soci BE THOROUGH. M O N I T O R W H A T W O R K S , O P T IM IS E , IM P R O V E , T E S T , L E A R N , IM P R O V E . ASK YOURSELF, WOULD BOB THE ALIEN LIKE YOUR CONTENT MORE AND MORE
Editor's Notes
- Example 1 : Media. Tested engagement of all media types of posts – text, polls, videos, photos. Photos outperformed by far. We need to have a very good reason to use video. Every post has to have an image. Even if we let people know customer services is closed for a bank holiday weekend. Then we post up – gone fishing.
- Competitions. Tracked cost of prize, number of people who enter and availability. The value of the prize was not the key driver. It was the perceived value + number of prizes. So Hunter wellies which cost £50 each got more entries than the £800 chair.
- We sponsor the Mercury Prize – but lets face it some of the artists are quite niche. We saw that we got loads of interactions from the mercury posts but they were from the same hardcore mercury fans. Even when we talked about famous artists iike michael kiwanuka. And actually our reach was minimal. So Mercury posts were damaging our edgerank. So we moved Mercury out of Facebook and now only talk about it in our speciailist Music Twitter channel.
- Don’t loose your learnings. We’ve always known that Entertainment posts would perform well.
- Lunch on us – May 2012 10,000 free lunches on Bcard Wraping paper – Dec 2011 - ongoing. App to create wrapping paper from Facebook photos. Tactical activity of what’s been wrapped. Win Xmas – Dec 2011 Advent calendar with prizes each day. Supported by posts on how to make xmas easier Mothers Day Gifts – March 2012 Illustrator making Mothersday cards Pixelated Wireless engagement content – June 2012 Guess who the Wireless artist is. Just drives interactions Contactless puzzle – April 2012 Educating how contactless works with a chance to win an iPhone 4s PayBands – June 2012 PayBands, able to check in to Wireless using contactless.