LOGO




       Presentation   Power Template
                            Your company slogan in here
Contents


1   Click to add title


2   Click to add title


3   Click to add title


4   Click to add title
Introduction

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Diagram

   A title about content
 ThemeGallery is a Design Digital Content & Contents              Reality
 mall developed by Guild Design Inc.

                Describe a vision of company or
 Reality        strategic contents.


                Describe a vision of company or
 Identity       strategic contents.
                                                       Identity             Creativity
                Describe a vision of company or
Creativity      strategic contents.
Diagram

                                               Text
                        Text
Text
                                               ThemeGallery is a
                                               Design Digital
                        • Description of the
                        contents               Content & Contents
                                               mall developed by
 • Description of the   • Description of the   Guild Design Inc.
 contents               contents
 • Description of the
 contents
3D Pie Chart

Products                                                  Service

Description of the contents                  Description of the contents




                                  Text

Technology                                                Market

Description of the contents                  Description of the contents
Diagram

  Title in here
1. Description of the
   company’s products

2. Description of the
   company’s business

3. Description of the          57%
   company’s technology

4. Description of the
   company’s contents
                                     Description of the
                                     contents
Diagram
                                   Describe a vision of company or strategic
                                   contents.




  A title about content
ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
Diagram

 01.Title                    ThemeGallery is a Design      02.Title
                             Digital Content & Contents   • Add your text in here
• Add your text in here
                             mall developed by Guild      • Add your text in here
• Add your text in here
                             Design Inc.                  • Add your text in here
• Add your text in here




                          Your text in here
Bar Chart
                          Title in here

                          18.5%
Contents01

Contents02                17.5%


Contents03        8.7%


Contents04                    23.6%


Contents05                                     63.6%


Contents06                                                    84.3%


             0%     20%           40%   60%   80%      100%
Diagram
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.



                            • Description of the contents
  Content Title             • Description of the contents



                            • Description of the contents
  Content Title             • Description of the contents



                            • Description of the contents
  Content Title             • Description of the contents
Diagram
    Title in here                  Title in here             Title in here

1. Description of the         1. Description of the     1. Description of the
  company’s products            company’s products        company’s products

2. Description of the         2. Description of the     2. Description of the
  company’s business            company’s business        company’s business

3. Description of the         3. Description of the     3. Description of the
  company’s technology          company’s technology      company’s technology

4. Description of the         4. Description of the     4. Description of the
  company’s contents            company’s contents        company’s contents




           ThemeGallery is a Design Digital Content &   Contents mall
           developed by Guild Design Inc.
Diagram

                Before                   After

                                       ThemeGallery is a Design
                  Description of the   Digital Content & Contents
Title in here     contents             mall developed by Guild
                                       Design Inc.




                                       ThemeGallery is a Design
                 Description of the    Digital Content & Contents
Title in here    contents              mall developed by Guild
                                       Design Inc.
Diagram

        • ThemeGallery is a Design Digital Content & Contents mall
          developed by Guild Design Inc.


Title in here          Text in here           Text in here            Text in here




     Text                   Text                    Text                    Text

• Description of the   • Description of the    • Description of the    • Description of the
contents               contents                contents                contents
• Description of the   • Description of the    • Description of the    • Description of the
contents               contents                contents                contents
Diagram
• Contents
ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.


                            Text in here             Text in here




   Text in here                       Description of                            Text in here
                                      the contents




                                           Text in here
Diagram

           Step 1                      Text in here

Title in              Title in   1.Describe contents for a Step1
here                  here        - Description of the sub contents
                                  - Description of the sub contents

                                 2.Describe contents for a Step2
                                  - Description of the sub contents
                                  - Description of the sub contents
Step 2                 Step 3
                                 3.Describe contents for a Step3
                                  - Description of the sub contents
           Title in               - Description of the sub contents
           here
Diagram
                                Description of the contents




                                        Positioning
Description of the                                                        Description of the
contents                                                                  contents

                     Products           Marketing             Targeting
                                        Plan


                     ThemeGallery is a Design Digital
                     Content & Contents mall developed by
                     Guild Design Inc.
Diagram

                               Title in
                               here
 Description of                                      Description of the
the contents                                        contents

                        Text              Text



                                Text
             Title in                            Title in
             here                                here


                          Description of the
                         contents
Diagram

           Text in here


                                        ThemeGallery is a
                          Description   Design Digital Content
contents     Title in     of the        & Contents mall
             here         contents      developed by Guild
                                        Design Inc.



           Text in here
LOGO




       Your company slogan in here
Frequently Used
 CONFIDENTIAL




   Template
Unit of measure
                                  2X2 CUBED

                    Text
                    Text      Text               Text




                           Text          Text
                                  Text            Text



       * Footnote                           23
Source: Source
Unit of measure
                    2X2 TOWER




       * Footnote       24
Source: Source
Unit of measure
                       5PS MARKETING

                              Product
                              offering



          Product   Package   Place        Price   Positioning
                                                   promotion




       * Footnote                     25
Source: Source
Unit of measure
                                7S
                                 Style


                    Strategy                Skills

                                Shared
                                values


                     Staff                 Systems


                               Structure




       * Footnote                 26
Source: Source
Unit of measure
                    ARROW 3D




       * Footnote      27
Source: Source
Unit of measure
                    CUBES1 3D




       * Footnote       28
Source: Source
Unit of measure
                    CUBES2 3D




       * Footnote       29
Source: Source
Unit of measure
                    CUBES3 3D




       * Footnote       30
Source: Source
Unit of measure
                           CUTOUT 3D
                    Text




                    Text    Text




                    Text




       * Footnote                  31
Source: Source
Unit of measure
                          FORCES AT WORK
                                  New
                                  entrant




                                  Industry
                    Suppliers                 Buyers
                                competitors




                                Substitutes



       * Footnote                   32
Source: Source
Unit of measure
                           JOINT

                    Text           Text

                    Text           Text

                    Text           Text


                    Text           Text

                    Text           Text




       * Footnote            33
Source: Source
Unit of measure
                    LEVEL SEPARATE 4
                         Text



                         Text



                         Text




                         Text




       * Footnote               34
Source: Source
Unit of measure
                           LINEAR A 3D

                                     Text

                    Text



                    Text




       * Footnote               35
Source: Source
Unit of measure
                           LINEAR B 3D

                             Text




                    Text                 Text
                             Text




       * Footnote                   36
Source: Source
Unit of measure
                           LINEAR C 3D

                    Text




                    Text


                    Text




       * Footnote               37
Source: Source
Unit of measure
                           LINEAR D 3D



                                         Text
                             Text
                    Text




       * Footnote                   38
Source: Source
Unit of measure
                            LINEAR E 3D



                    Text   Text        Text   Text




       * Footnote                 39
Source: Source
Unit of measure
                           LINEAR G 3D



                                          Text
                              Text
                    Text




       * Footnote                    40
Source: Source
Unit of measure
                           LINEAR I 3D



                    Text             Text




       * Footnote               41
Source: Source
Unit of measure
                           LINEAR J 3D


                    Text

                    Text             Text

                    Text




       * Footnote               42
Source: Source
Unit of measure
                           LINEAR N 3D



                    Text       Text   Text   Text




       * Footnote                43
Source: Source
Unit of measure
                           LINEAR P 3D

                    Text

                    Text


                    Text




       * Footnote               44
Source: Source
Unit of measure
                           LINEAR Q 3D



                    Text             Text




       * Footnote               45
Source: Source
Unit of measure
                           LINEAR Q 3D



                    Text             Text




       * Footnote               46
Source: Source
Unit of measure
                           LINKS 3


                    Plan               Support
                           Implement




       * Footnote               47
Source: Source
Unit of measure
                    PERSPECTIVE 3D




       * Footnote         48
Source: Source
Unit of measure
                    PROPELLER 3D




       * Footnote        49
Source: Source
Unit of measure
                    RINGS 3D




       * Footnote      50
Source: Source
Unit of measure
                           SCALE

                                   Text


                    Text




       * Footnote            51
Source: Source
Unit of measure
                           SCALES



                                    Text



                    Text




       * Footnote            52
Source: Source
Unit of measure
                    SIZES IN
                       Text


                       Text

                       Text

                       Text

                       Text


                       Text




       * Footnote       53
Source: Source
Unit of measure
                    SPIRAL1 3D




       * Footnote       54
Source: Source
Unit of measure
                        SPIRAL2 3D


                                            Brakes
                                   Spiral




       * Footnote
Source: Source      Tube in tube
                              55
Unit of measure
                           SPOTLIGHT

                    Text            Text




                    Text            Text




       * Footnote              56
Source: Source
Unit of measure
                                  STAIRCASE


                                                              Text
                                                       Text

                                                Text
                                    Text
                           Text
                    Text




       * Footnote                          57
Source: Source
Unit of measure
                    STARS 3D




       * Footnote      58
Source: Source
Unit of measure
                    WIRE CUBES

                                 Text




                     Text




       * Footnote           59
Source: Source
Unit of measure
                                    ARROWS

                                         Text


                    Text          Text
                                                     Text

                           Text     Text



                                         Text




       * Footnote                               60
Source: Source
Unit of measure
                    LEVEL 1


                      Text




       * Footnote       61
Source: Source
Unit of measure
                    LEVEL 2
                      Text


                      Text




       * Footnote      62
Source: Source
Unit of measure
                    LEVEL 3
                      Text


                      Text


                      Text




       * Footnote      63
Source: Source
Unit of measure
                    LEVEL 4
                      Text


                      Text


                      Text


                      Text




       * Footnote      64
Source: Source
Unit of measure
                    LEVEL 5
                      Text


                      Text


                      Text


                      Text


                      Text




       * Footnote      65
Source: Source
Unit of measure
                    LEVEL 6
                      Text


                      Text


                      Text


                      Text


                      Text


                      Text




       * Footnote      66
Source: Source
Unit of measure
                    FLOW 2
           Header          Header


           Text            Text




       * Footnote     67
Source: Source
Unit of measure
                             FLOW 2 TITLE
                    Header             Header


Text                Text               Text




       * Footnote                 68
Source: Source
Unit of measure
                     FLOW 3
           Header   Header        Header


           Text     Text          Text




       * Footnote            69
Source: Source
Unit of measure
                             FLOW 3 TITLE
                    Header       Header     Header


Text                Text         Text       Text




       * Footnote                   70
Source: Source
Unit of measure
                             FLOW 4
           Header   Header          Header   Header


           Text     Text            Text     Text




       * Footnote              71
Source: Source
Unit of measure
                             FLOW 4 TITLE
                    Header    Header        Header   Header


Text                Text      Text          Text     Text




       * Footnote                      72
Source: Source
Unit of measure
                             FLOW 5
           Header   Header   Header      Header   Header


           Text     Text     Text        Text     Text




       * Footnote                   73
Source: Source
Unit of measure
                             FLOW 5 TITLE
                    Header   Header    Header   Header   Header


Text                Text     Text      Text     Text     Text




       * Footnote                     74
Source: Source
Unit of measure
                              FLOW 6
           Header   Header   Header        Header   Header   Header


           Text     Text     Text          Text     Text     Text




       * Footnote                     75
Source: Source
Unit of measure
                              FLOW 6 TITLE
                    Header   Header   Header   Header   Header   Header


Text                Text     Text     Text     Text     Text     Text




       * Footnote                        76
Source: Source
Unit of measure
                           BLADES




                                       Text
                    Text



                           Text               Text




       * Footnote                 77
Source: Source
Unit of measure
                       BOX
                Text         Text




                Text         Text



       * Footnote       78
Source: Source
Unit of measure
                           BOX
                    Text         Text




                    Text         Text



       * Footnote           79
Source: Source
Unit of measure
                           CYCLE 1
                             Text




                    Text




                             Text




       * Footnote             80
Source: Source
Unit of measure
                           CYCLE 2



                    Text             Text




       * Footnote             81
Source: Source
Unit of measure
                           CYCLE 3
                              Text




                                     Text
                    Text




       * Footnote             82
Source: Source
Unit of measure
                           CYCLE 4

                       Text
                                      Text




                    Text
                                   Text




       * Footnote             83
Source: Source
Unit of measure
                           CYCLE 5

                           Text
                                         Text




                    Text

                                            Text


                                  Text




       * Footnote                   84
Source: Source
Unit of measure
                            CYCLE 6

                              Text
                                                 Text



                    Text
                                                        Text



                           Text
                                          Text




       * Footnote                    85
Source: Source
Unit of measure
                             CYCLE 7

                             Text           Text


                    Text
                                                      Text



                      Text
                                                   Text

                                    Text




       * Footnote                      86
Source: Source
Unit of measure
                            CYCLE 8
                              Text          Text


                     Text
                                                   Text



                    Text
                                                   Text


                            Text
                                          Text




       * Footnote                    87
Source: Source
Unit of measure
                           INCOMING
                    Text
                                                      Text


                            Text
                                                             Text


                                   Text
                                               Text




       * Footnote                         88
Source: Source
Unit of measure
                            RIBBON
                           Text




                                        Text


                    Text

                                       Text


                           Text



       * Footnote                 89
Source: Source
Unit of measure
                            RING

                           Text
                                        Text




                    Text
                                           Text
                            Text




       * Footnote                  90
Source: Source
Unit of measure
                    UPON 2
                      Text




                      Text




       * Footnote     91
Source: Source
Unit of measure
                            CONTINUOUS

                    Text   Text
                                               Text     Text




                    Text
                                  Text        Text    Text




       * Footnote                        92
Source: Source
Unit of measure
                           CUTOUT
                    Text




                    Text   Text




                    Text




       * Footnote                 93
Source: Source
Unit of measure
                           LINEAR A
                                   Text


                    Text



                    Text




       * Footnote             94
Source: Source
Unit of measure
                           LINEAR B

                            Text




                    Text                Text
                            Text




       * Footnote                  95
Source: Source
Unit of measure
                           LINEAR C
                    Text




                    Text


                    Text




       * Footnote             96
Source: Source
Unit of measure
                           LINEAR D


                                        Text
                            Text
                    Text




       * Footnote                  97
Source: Source
Unit of measure
                              LINEAR E



                Text   Text     Text     Text




       * Footnote                 98
Source: Source
Unit of measure
                       LINEAR F

                Text

                Text

                Text




       * Footnote         99
Source: Source
Unit of measure
                         LINEAR G

                                    Text
                       Text
                Text




       * Footnote             100
Source: Source
Unit of measure
                                   LINEAR H
                           Text




                    Text    Text




                           Text




       * Footnote                     101
Source: Source
Unit of measure
                           LINEAR I


                    Text            Text




       * Footnote             102
Source: Source
Unit of measure
                           LINEAR J

                    Text

                    Text            Text

                    Text




       * Footnote             103
Source: Source
Unit of measure
                           LINEAR K
                    Text

                    Text

                    Text

                    Text

                    Text

                    Text




       * Footnote             104
Source: Source
Unit of measure
                           LINEAR N


                    Text    Text         Text   Text




       * Footnote                  105
Source: Source
Unit of measure
                           LINEAR P

                    Text

                    Text


                    Text




       * Footnote             106
Source: Source
Unit of measure
                           LINEAR Q



                    Text      Text




       * Footnote             107
Source: Source
Unit of measure
                    PROPELLER




       * Footnote       108
Source: Source
Unit of measure
                                STEP 5




                                           Text
                    Text




                    Text




                              Text
                       Text




       * Footnote                    109
Source: Source
Unit of measure
                            2 ON 1

                    Text
                     Text


                    Text




                    Text




       * Footnote             110
Source: Source
Unit of measure
                           AGAINST
                                     Text

                                     Text
                                     Text




                    Text
                    Text

                    Text




       * Footnote             111
Source: Source
Unit of measure
                           AT WORK
                             Text




                    Text     Text    Text




                             Text

       * Footnote             112
Source: Source
Unit of measure
                           COUPLED HORIZ

                    Text               Text




       * Footnote                113
Source: Source
Unit of measure
                           COUPLED VERT
                    Text




                    Text



       * Footnote               114
Source: Source
Unit of measure
                           FOCUSED
                    Text             Text




                    Text             Text



       * Footnote             115
Source: Source
Unit of measure
                          FORCES AT WORK
                                  New
                                  entrant




                                Industry
                    Suppliers                 Buyers
                                competitors




                                Substitutes



       * Footnote                   116
Source: Source
Unit of measure
                    PARALLEL

                             Text


                             Text




                             Text




       * Footnote      117
Source: Source
Unit of measure
                           SPLIT


                             Text


                    Text            Text


                             Text




       * Footnote            118
Source: Source
Unit of measure
                    SURROUND



                       Text




       * Footnote      119
Source: Source
Unit of measure
                           TWISTED

                    Text




                                     Text




       * Footnote             120
Source: Source
Unit of measure
                    UP & AWAY



                    Text         Text




       * Footnote          121
Source: Source
Unit of measure
                    UP & DOWN


                                 Text
                    Text




       * Footnote          122
Source: Source
Unit of measure
                                       2S-5Speople inconsidered
                                          The
                                          organization,
                                                        the

                                               in terms of corporate
                                               demographics, not individual
                     The processes and         personalities
                     procedures through                                     The way
                     which things get                 Staff                 managers
                     done                                                   collectively
A coherent set                                                              behave with
of actions aimed     from day to day    Systems                  Style
                                                                            respect to use
at gaining a                                                                of time,
sustainable Strategy       Skills
                                                                            attention,
advantage                                                                   and symbolic
over                 Capabilities                            Shared
                     possessed by          Structure                        actions
competition                                                  Values
                     the organization
                     as a whole as                                 Those ideas of what
                     distinct from the   The organization chart is right and desirable
                     individuals.        and accompanying          (in corporate and/or
                     Some companies      baggage that show         individual behavior)
                     perform             who reports to whom       which are typical of
                     extraordinary       and how tasks are         the organization and
                     feats with          both divided up and       common to most of its
                     ordinary people     integrated                members
       * Footnote                            123
Source: Source
Unit of measure
                              3CS TRIANGLE
                                  Customer




                                 Distributors



                    Clients                     Competitors



                                  Suppliers




       * Footnote                     124
Source: Source
Unit of measure
                                          3S-4S chart and
                                            The organization
                                                accompanying baggage that show
                                                who reports to whom and how
                                                tasks are both divided up and
                         A coherent set of      integrated
                         actions aimed at                                The people in
                         gaining a sustainable                           the organization,
                         advantage                Structure              considered in
     Capabilities        over competition                                terms of corporate
     possessed by                                                        demographics, not
     the organization                                                    individual
                                   Strategy
     as a whole as                                                       personalities
     distinct from          Skills                   Staff           Style
     the individuals.               Shared
     Some companies                 values
     perform                                                       The way managers collectively
     extraordinary                                                 behave with respect to use of
                    Those ideas of what is right Systems
     feats with ordinary                                           time, attention and symbolic
     people         and desirable (in corporate                    actions
                    and/or individual behavior)
                    which are typical of the       The processes and procedures
                    organization and common through which things get done
                    to most of its members         from day-to-day
       * Footnote                              125
Source: Source
Unit of measure
                                              7S
                                The way managers
                                collectively behave with      Capabilities possessed by the
                                respect to use of time,       organization as a whole as
                                attention and symbolic        distinct from the individuals.
    A coherent set of                                         Some companies perform
                                actions
    actions aimed at                       Style              extraordinary feats with
    gaining a sustainable                                     ordinary people
    advantage over
    competition       Strategy                             Skills    Those ideas of what is right
                                                                     and desirable (in corporate
                                        Shared                       and/or individual behavior)
                                         values                      which are typical of the
                        Staff                              Systems   organization and common
                                                                     to most of its members
    The people in the
    organization,                       Structure            The processes and and
    considered in terms of                                   procedures through
    corporate                                                which things get done
    demographics, not             The organization chart
                                                             from day-to-day
    individual personalities      and accompanying
                                  baggage that show
                                  who reports to whom
       * Footnote                 and how tasks are both
                                                 126
Source: Source                    divided up and
Unit of measure
                                              BUSS PORTFOLIO

                                           High
                    Competitive position
                                           Medium
                                           Low




                                                    Low         Medium           High

                                                      Product/market attractiveness
       * Footnote                                             127
Source: Source
Unit of measure
                                   CHANGE BOARD
                                        Commitment               Capability
                     Change
                      vision                              Individual    Enabling
                                   Conviction   Courage
                                                          activity      devices

                    Chief
                    Executive

                    Leadership
                    groups

                    Down the
                    line

                    External
                    constitution


       * Footnote                               128
Source: Source
Unit of measure
                                        DELTA Pof 2-way communications
                       • Accurate measurement
                        of action and results
                                              • Flow
                                              • People’s understanding, belief
                       • Clear accountabilities            and contribution to act on vision
                       • Early wins                        and action plans

      Visible demonstration                                                   • Implementation or
      of new vision and                                                         near implementation
      values by client      Performance                                         of required structure
      leadership                                       Communications           and systems
                            Measurement


                    Vision and                                        Organizational
                    Leadership               Delta   P                Infrastructure

                                  Problem
• Action plans sufficient to                                  People
                                   Solving
  achieve goals                                            Development    • Client managers
                                   Process
• Agreement on objectives                                                   (particularly middle
  by line management                                                        management) have
• Management of high-                                                       skill to lead program
  involvement process                                                       implementation
                                                                          • Change in actual
       * Footnote                                    129                    behavior
Source: Source
Unit of measure
                                                                             MACS
                                                                            •Industry attractiveness
                                                                            •Competitive position
                                                                            •Restructuring/rationalization
                                                                             opportunities

                                                                             Value-creation potential in business unit
                                                                                High          Medium           Low
                          Relative ability to extract value

         •Corporate                                                         Retain and    Retain and      Retain and
                                                               Natural
                                                                            give top      give priority   manage for
                                                               owner
          center skills
                                                                            priority                      code or
         •Business                                                                                        liquidate
          unit linkages
                                                                            Probably      Divest          Divest or
                                                              “One of the




                                                                            divest                        liquidate
                                                                pack”




         •Taxation/
          valuation
          differences


       * Footnote                                                                  130
Source: Source
Unit of measure
                    MANUFACTURING STRATEGY
                                       Business Strategy


                                      Manufacturing Strategy

                       Configuration                       Research
                                         Systems           Focus


                       Organization                             Labor
                                                                Policy
                                            Make
                                            vs.
                        Process             Buy                Product
                        Design                                 Design


       * Footnote                             131
Source: Source
Unit of measure
                        PENTAGON

                                   1



                    2                             5
                        Restructuring framework




                        3                     4




       * Footnote                 132
Source: Source
Unit of measure
                    PRICE BENEFIT
                    Benefit

                        Competitive
                        advantage




                                        Competitive
                                        disadvantage

                                                  Price




       * Footnote                 133
Source: Source
Unit of measure
                                  SMILE CHART

                    Appraise performance                           Bottom up
                    and prospects                                  action programs
                                      1                       8
                    Develop
                    strategy     2
                                 3                                7   Top down
                                                                      action programs


                                     4                        6
                          Redesign                                Assess change
                          pivotal jobs           5                readiness
                                           Design the skill
                                           building process

       * Footnote                                134
Source: Source
Unit of measure
                    STRAT GAMEBOARD
                                          3.
                                      Create and
                                   pursue a unique
                            2.        advantage          4.
                     Resegment the                Exploit unique
                    market to create a               advantage
                         niche            1.       industrywide    When to
                                    Do more and
                                                                   compete
                                    better of the
                                        same




       * Footnote                          135
Source: Source
Unit of measure
                         STRAT MANAGE
                                                          Stage 4


                                             Stage 3


                                Stage 2
                    Stage 1
                                Forecast     Externally   Strategic
                    Budget      based        orientated   manage-
                    planning    planning     planning     ment
                    Meet       Predict the Think         Create the
                    budget and future      strategically future
                    schedule

                                    Value system

       * Footnote                          136
Source: Source
Unit of measure
                          TREE PRODUCTIVITY
                                       Selling margin
                                                        Contribution
                               Effectiveness            Sales
                               Contribution
                               Available selling time   Selling rate
                                                        Sales
                                                        Available selling time
        Productivity
        Contribution                                    Utilization
        Total selling costs                             Available selling time
                                                        Total sales time

                               Efficiency               Support leverage
                               Available selling time   Total sales time
                               Total selling costs      Support costs

                                                        Support intensity
                                                        Support costs
       * Footnote                           137         Total selling costs
Source: Source
Unit of measure
                       VALUE CREATION
                    Improve core
                                                   Redeploy
                      business
                                                    assets
                    performance

                                    Maximize
                                   shareholder
                                      value

                    Adopt sound                  Grow through
                     financing                     acquisition
                     approach         Grow       and/or merger
                                     through
                                     cultural
                                    initiative



       * Footnote                    138
Source: Source
Unit of measure
                            VALUE SOURCES restructure
                                      Industry
                        Corporate
                        center skills                Internal controller


                                                     Shared resources
                        Linkages
                        between                      Transfer of capability
   Client’s relative    business units               Vertical integration
   ability to extract
   value
                                                     Differences in tax position
                                         Real
                                                     Existence of non-cases objectives
                        Financial
                        ownership fit                Inefficiencies in financial markets
                                         Perceived
                                                     Difference in valuation technique



       * Footnote                           139
Source: Source
Unit of measure
                           GANTT10
                    <##>
Header              <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text




       * Footnote                  140
Source: Source
Unit of measure
                                   GANTT15
                    ##
Header              ##   ##   ##   ##   ## ##    ##   ##   ##   ## ##   ##   ##   ##   ##
Text




       * Footnote                          141
Source: Source
Unit of measure
                           VENN 2



                    Text            Text




       * Footnote            142
Source: Source
Unit of measure
                           VENN 3

                    Text            Text




                             Text




       * Footnote            143
Source: Source
Frequently Used
 CONFIDENTIAL




   Template
                    Data Driven
 Template
 June 2002



 This report is solely for the use of client personnel. No part of it may be
 circulated, quoted, or reproduced for distribution outside the client
 organization without prior written approval from McKinsey & Company. This
 material was used by McKinsey & Company during an oral presentation; it is not
 a complete record of the discussion.
Unit of measure
                                    AREA
                    350

                    300

                    250

                                                                  Label 1
                    200

                    150

                                                                  Label 2
                    100

                     50
                                                                  Label 3
                      0
                      1996   1997   1998         1999   2000   2001


       * Footnote                          145
Source: Source
Unit of measure
                                   BAR
                    Label 1                              50


                    Label 2                         40


                    Label 3                    30


                    Label 4               20


                    Label 5   10




       * Footnote                   146
Source: Source
Unit of measure
                                        BAR 2
     Title                                          Title
     Unit of measure                                Unit of measure

     Label 1                             50         Label 1                           50


     Label 2                       40               Label 2                      40


     Label 3                  30                    Label 3                 30


     Label 4             20                         Label 4            20


     Label 5        10                              Label 5       10




       * Footnote                             147
Source: Source
Unit of measure
                              BAR BUTTED                    40
                    Label 1                                           50
                                                                           55

                                                       30
                    Label 2                                 40
                                                                      50

                                             20
                    Label 3                            30
                                                                 45

                                  10
                    Label 4                       25
                                                       30

                              5
                    Label 5            15
                                                  25

       * Footnote                           148
Source: Source
Unit of measure
                                 BAR STACKED
                                   Series   Series         Series

                    Label 1           50         23             43           000


                    Label 2        40       25        23        000


                    Label 3      30         45             23        000


                    Label 4   20            65                  23         000


                    Label 5 10               96                            23      000




       * Footnote                            149
Source: Source
Unit of measure
                              BAR STACKED 100%
                               Series           Series              Series        100%=
                    Label 1         45               90               50          000


                    Label 2    20               80                   40           000


                    Label 3      30                  70                30         000


                    Label 4           40                  60               20     000


                    Label 5                50                  50            10   000




       * Footnote                               150
Source: Source
Unit of measure
                    Title                    BUBBLE
                    Unit of measure
                    700

                    600                       Label 5

                    500                                                   Label 6

                                                          Label 4
                    400

                    300         Label 3
                                                     Label 2
                    200
                              Label 1
                    100

                      0
                          0             50    100         150       200        250
                          Title
                          Unit of measure
       * Footnote                                   151
Source: Source
Unit of measure
                              COLUMN
                                                              60


                                                    50


                                          40


                                30


                      20




                    Label 1   Label 2   Label 3   Label 4   Label 5



       * Footnote                       152
Source: Source
Unit of measure

         Title
                                   COLUMN 2
                                        Title
         Unit of measure                               Unit of measure
                                        76                                              76

                                67                                              67




                           45                                            45


                    30                                          30

          20                                            20




       Label 1 Label 2 Label 3 Label 4 Label 5         Label 1 Label 2 Label 3 Label 4 Label 5

       * Footnote                                153
Source: Source
Unit of measure
                              COLUMN BUTTED
                                                                                      80

                                                                       70        70

                                                        60        60        60

                                        50         50        50

                         40        40        40

                    30        30

            20




          Label 1             Label 2        Label 3         Label 4        Label 5


       * Footnote                                 154
Source: Source
Unit of measure
                         COLUMN STACKED
                                                                         000

                                                               000       30

                                                               25
                                                       000
                                                                         50
                                        000            20
                              000                              40
                                         20
                                                       30
                    Series     20                                        20
                                         20                    20
                    Series     20                      20
                                         20
                    Series     20
                                                               50
                                                                         60
                                                       40
                                         30
                    Series     20

                             Label 1   Label 2     Label 3   Label 4   Label 5



       * Footnote                                155
Source: Source
Unit of measure
                    COLUMN STACKED 100%
                     100%=    000       000             000       000       000

                                         15              10        10        10
                    Series     20
                                                         10                  10
                                         15                        20

                    Series     20                                            20
                                                         40        20
                                         35
                    Series     30

                                                                             60
                                                                   50
                                         35              40
                    Series     30


                             Label 1   Label 2         Label 3   Label 4   Label 5

       * Footnote                                156
Source: Source
Unit of measure
           COMBO PIE SEGMENTTitle
        Title
                              COLUMN
        Unit of measure                               Unit of measure
                       Label 5                        100% = 000

                               10
            Label 4
                                                              30        Series
                      10


                                       45   Label 1
                                                              30        Series
        Label 3 15

                                                              20        Series

                               20
                                                              20        Series
                           Label 2
                                                           Label 1

       * Footnote                    157
Source: Source
Unit of measure
                    Title
                    Unit of measure
                                        COST CURVE
                    300


                    250
                                                                          Label 5

                                                               Label 4
                    200


                    150


                    100
                                                         Label 3

                     50
                                         Label 2
                              Label 1
                      0
                          0              50              100             150        200
                          Title
       * Footnote         Unit of measure          158
Source: Source
Unit of measure
              Title        DUAL COLUMN LINE                                          Title
              Unit of measure                                             Unit of measure
                    200                                                             1,000
                                                                             176
                    180                                                             900

                    160                                             150             800

                    140                                                             700

                    120                                                             600
                                                             100
                    100                                                             500
                                                      85
                     80                        70                                   400

                     60                                                             300
                                        45
                     40          30                                                 200

                     20   10                                                        100

                      0                                                             0
                          1990   1991   1992   1993   1994   1995   1996    1997

       * Footnote                               159
Source: Source
Unit of measure
              Title                 DUAL LINE                                Title
              Unit of measure                                     Unit of measure
                    200                                                     1,000

                    180                                                     900

                    160                                                     800

                    140                                                     700

                    120                                                     600

                    100                                                     500

                     80                                                     400

                     60                                                     300

                     40                                                     200

                     20                                                     100

                      0                                                    0
                      1990   1991   1992   1993    1994   1995   1996   1997

       * Footnote                            160
Source: Source
Unit of measure
                                           LINE
                    600

                                                                          Label 1
                    500


                    400

                                                                          Label 2
                    300

                                                                          Label 3
                    200
                                                                          Label 4

                    100


                      0
                      1990   1991   1992   1993    1994   1995   1996   1997

       * Footnote                            161
Source: Source
Unit of measure
                                                   PIE
                                        Label 5
                                              10

                       Label 4
                                   10


                                                          45   Label 1

                    Label 3   15




                                              20

                                        Label 2



       * Footnote                                   162
Source: Source
Unit of measure
                                   PIE 2
Title                                        Title
Unit of measure                              Unit of measure
             Label 5                                      Label 5
                         10                                    10
    Label 4                                    Label 4
                10                                        10

                              45 Label 1                            45 Label 1
 Label 3 15                                  Label 3 15


                         20                                    20

                    Label 2                               Label 2




       * Footnote                      163
Source: Source
Unit of measure
                           RANGE HIGH LOW
                    250



                    200



                    150



                    100



                     50



                      0
                          1990   1991   1992   1993   1994   1995   1996   1997

       * Footnote                              164
Source: Source
Unit of measure
                              SCATTER X & Y
                    300


                    250


                    200


                    150


                    100


                     50


                      0
                          0     50         100   150   200

       * Footnote                    165
Source: Source
Unit of measure
                              WATERFALL BAR

                    Label 1       50


                    Label 2       25


                    Label 3                  45


                    Label 4                       65


                    Label 5                            185




       * Footnote                      166
Source: Source
Unit of measure
                    WATERFALL COLUMN
                                                              80


                                                    20



                                          20



                                20
                      20




                    Label 1   Label 2   Label 3   Label 4   Label 5



       * Footnote                         167
Source: Source
Frequently Used
 CONFIDENTIAL




   Template
             Named Objects
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 June 2002



 This report is solely for the use of client personnel. No part of it may be
 circulated, quoted, or reproduced for distribution outside the client
 organization without prior written approval from McKinsey & Company. This
 material was used by McKinsey & Company during an oral presentation; it is not
 a complete record of the discussion.
Unit of measure
                    ARROWS




       * Footnote     169
Source: Source
Unit of measure
                    DISCLAIMERS CLIENT




                     This report is solely for the use of client personnel. No part of it may be
       * Footnote                                              170
                     circulated, quoted, or reproduced for distribution outside the client
Source: Source       organization without prior written approval from McKinsey & Company.
Unit of measure
                    DISCLAIMERS INTERNAL




                       This report contains information that is confidential and proprietary to
                       McKinsey & Company and is solely for the use of McKinsey & Company
                       personnel. No part of it may be used, circulated, quoted, or reproduced for
                       distribution outside McKinsey & Company. If you are not the intended recipient
       * Footnote      of this report, you are hereby notified 171the use, circulation, quoting, or
                                                                that
Source: Source         reproducing of this report is strictly prohibited and may be unlawful.
Unit of measure
                    DISCLAIMERS PRESENTATION




                         This report is solely for the use of client personnel. No part of it may be
                         circulated, quoted, or reproduced for distribution outside the client
                         organization without prior written approval from McKinsey & Company. This
       * Footnote                                                  172
                         material was used by McKinsey & Company during an oral presentation; it is not
Source: Source           a complete record of the discussion.
Legend
Unit of measure
                    LEGENDS   Legend
                              Legend




       * Footnote      173
Source: Source
Unit of measure
                    MCKINSEY LOGO




       * Footnote         174
Source: Source
Unit of measure
                    MISC

                           
                           
                           –

       * Footnote    175
Source: Source
Legend
Unit of measure
                    MOONS            Legend
                                     Legend



                            Low
                            Medium
                            High

                            Low
                            Medium
                            High




       * Footnote     176
Source: Source
STICKER
Unit of measure
                    STICKER

                    ILLUSTRATIVE
                    CONFIDENTIAL
                    PRELIMINARY
                    DRAFT
                    ESTIMATE
                    EXAMPLE
                    FOR DISCUSSION ONLY

                     FOR DISCUSSION




       * Footnote        177
Source: Source
Unit of measure
                            STICKER OTHER

                                PRELIMINARY       TO BE COMPLETED
     DISCUSSION DRAFT              DRAFT
                                                  BACKUP
     DISGUISED                 PRELIMINARY
                                ESTIMATE          HYPOTHESIS
     DRAFT FOR DISCUSSION
                                 CONFIDENTIAL     STRAW MAN
     SAMPLE                    DISCUSSION DRAFT   REVISED
     CONCEPTUAL                DISGUISED CLIENT
     PROPOSED                      EXAMPLE

                               ROUGH ESTIMATE



       * Footnote                    178
Source: Source
Unit of measure
                    WORLD MAP




       * Footnote       179
Source: Source
Frequently Used
 CONFIDENTIAL




   Template
                                 Text
 Template
 June 2002



 This report is solely for the use of client personnel. No part of it may be
 circulated, quoted, or reproduced for distribution outside the client
 organization without prior written approval from McKinsey & Company. This
 material was used by McKinsey & Company during an oral presentation; it is not
 a complete record of the discussion.
Unit of measure
Heading             PPT TABLE 2
                           Heading
Text                            Text




       * Footnote         181
Source: Source
Unit of measure
Heading             PPT TABLE 3
                    Heading       Heading
Text                Text          Text




       * Footnote          182
Source: Source
Unit of measure
Heading             Heading   PPT TABLE 4
                                    Heading     Heading
Text                Text                 Text   Text




       * Footnote                  183
Source: Source
Unit of measure
Heading             Heading   PPT TABLEHeading
                                Heading 5           Heading
Text                Text        Text         Text   Text




       * Footnote                      184
Source: Source
Unit of measure
Heading             Heading   PPT TABLE 6
                              Heading
                                    Heading          Heading   Heading
Text                Text      Text            Text   Text      Text




       * Footnote                       185
Source: Source
Frequently Used
 CONFIDENTIAL




   Template
                           SEO VA
 Template
 June 2002



 This report is solely for the use of client personnel. No part of it may be
 circulated, quoted, or reproduced for distribution outside the client
 organization without prior written approval from McKinsey & Company. This
 material was used by McKinsey & Company during an oral presentation; it is not
 a complete record of the discussion.
Unit of measure



                    • Text
            Text



                    • Text
            Text



                    • Text
            Text




       * Footnote            187
Source: Source
Unit of measure



     Title                Title

     • Text               • Text




       * Footnote   188
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Unit of measure



 Title              Title

 • Text             • Text




                                   Text




       * Footnote            189
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EXHIBIT TITLE
                    Title

                    •
     Text




                    •
                                            Text
     Text




                    •
     Text




       * Footnote                 190
Source: Source
EXHIBIT TITLE
                      Title

                      •
               Text




                      •
               Text




                      •
               Text




       * Footnote             191
Source: Source
EXHIBIT TITLE
                    Title           Title

                    •                 •
            Text




                    •                 •
            Text




                    •                 •
            Text




       * Footnote              192
Source: Source
Title
                            EXHIBIT TITLE
                                    Title   Title


                    •               •       •
          Text




                    •               •       •
          Text




                    •               •       •
          Text




       * Footnote                 193
Source: Source
2 COLUMN
     Title               Title
     • Text              • Text




       * Footnote      194
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3 COLUMN
  Title             Title          Title
  • Text            • Text         • Text




       * Footnote            195
Source: Source
4 COLUMN
Title               Title         Title    Title
• Text              • Text        • Text   • Text




       * Footnote               196
Source: Source
5 COLUMN
Title               Title     Title          Title    Title
• Text              • Text    • Text         • Text   • Text




       * Footnote                      197
Source: Source
6 COLUMN
Title               Title    Title     Title    Title    Title

• Text              • Text   • Text    • Text   • Text   • Text




       * Footnote                     198
Source: Source
Title
                                      7 COLUMN         Title

Title               Title    Title     Title           Title    Title    Title

• Text              • Text   • Text     • Text         • Text   • Text   • Text




       * Footnote                                199
Source: Source
8 COLUMN
Text                 Text   Text   Text    Text   Text   Text   Text

Text                 Text   Text   Text    Text   Text   Text   Text




        * Footnote                        200
  Source: Source
3-STEP
                                                 Text

                                 Text

                Text                    • Text
                        • Text
Text   • Text




                           201
4-STEP
                                                                  Text
                                                  Text
                                Text                     • Text
                Text                     • Text
                       • Text
Text   • Text




                                   202
5-STEP
                                                                                 Text
                                                                 Text
                                                 Text
                                                                        • Text
                                Text
                                                        • Text
                Text
                                        • Text
                       • Text
Text   • Text




                                       203
Unit of measure
                             3 HORIZONTAL
                                                        Text

                                        Text

                      Text
                                               • Text
                               • Text
             • Text




             • Text            • Text          • Text



       * Footnote                       204
Source: Source
Unit of measure
                             4 HORIZONTAL
                                                                      Text
                                                      Text
                                    Text
                    Text                                     • Text
                                             • Text
                           • Text
        • Text




        • Text             • Text            • Text          • Text



       * Footnote                          205
Source: Source
Unit of measure
                              5 HORIZONTAL
                                                                             Text
                                                             Text
                                             Text
                             Text                                   • Text
             Text
                                                    • Text
                                    • Text
                    • Text
    • Text




    • Text          • Text          • Text          • Text          • Text


       * Footnote                            206
Source: Source
Unit of measure
                             4-STEP
                                              Text
                                     Text     • Text
                    Text             • Text
      Text          • Text
      • Text




       * Footnote              207
Source: Source
Unit of measure
                    FLOW 2
           Header           Header


         •Text        •Text




       * Footnote     208
Source: Source
Unit of measure
                             FLOW 2 TITLE
                    Header                Header


                    •Text               •Text
       Text




       * Footnote                 209
Source: Source
Unit of measure
                            FLOW 3
       Header          Header           Header


     •Text          •Text             •Text




       * Footnote               210
Source: Source
Unit of measure
                             FLOW 3 TITLE
                    Header        Header        Header


                    •Text       •Text         •Text
      Text




       * Footnote                       211
Source: Source
Unit of measure
                                FLOW 4
       Header          Header           Header     Header


     •Text          •Text         •Text          •Text




       * Footnote                 212
Source: Source
Unit of measure
                             FLOW 4 TITLE
                    Header      Header           Header     Header


                •Text        •Text             •Text      •Text
    Text




       * Footnote                        213
Source: Source
Unit of measure
                                 FLOW 5
     Header            Header      Header        Header     Header


    •Text           •Text       •Text         •Text       •Text




       * Footnote                       214
Source: Source
Unit of measure
                             FLOW 5 TITLE
                Header      Header      Header      Header     Header


               •Text     •Text       •Text       •Text       •Text
   Text




       * Footnote                       215
Source: Source
Unit of measure
                     HORIZONTAL FLOW 3
                       Title

              Text
                       •Text



                       •Text
              Text



                       •Text
              Text




       * Footnote              216
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Unit of measure
                     HORIZONTAL FLOW 4
                       Title

              Text     •Text


                       •Text
              Text


                       •Text
              Text


                       •Text
              Text




       * Footnote              217
Source: Source
Unit of measure
                    HORIZONTAL FLOW 5
                     Title       Title

        Text         •Text         •Text


                     •Text         •Text
        Text


                     •Text         •Text
        Text

                     •Text         •Text
        Text

                     •Text         •Text
        Text



       * Footnote            218
Source: Source
Unit of measure
                    HORIZONTAL FLOW 6
                     Title       Title

        Text         •Text         •Text

                     •Text         •Text
        Text

                     •Text         •Text
        Text

                     •Text         •Text
        Text

                     •Text         •Text
        Text

                     •Text         •Text
        Text



       * Footnote            219
Source: Source
Unit of measure
                    HORIZONTAL FLOW 7
                     Title          Title

       Text          • Text         • Text


                     • Text         • Text
       Text

                     • Text         • Text
       Text

                     • Text         • Text
       Text

                     • Text         • Text
       Text

                     • Text         • Text
       Text

                     • Text         • Text
       Text



       * Footnote             220
Source: Source
Unit of measure
                        FLOW WITH SHOCK 1
                Title    Header         Header     Header


      •Text              •Text    •Text          •Text




       * Footnote                 221
Source: Source
Unit of measure
                            FLOW WITH SHOCK 2
                    Header       Header           Header           Title


                    •Text      •Text            •Text      •Text
     Text




                    •Text      •Text            •Text      •Text
     Text




       * Footnote                         222
Source: Source
FLOW WITH 3 COLUMN
                    Text     Text     Text

                    • Text   • Text   • Text
 Text



                    • Text   • Text   • Text
 Text



                    • Text   • Text   • Text
 Text



                    • Text   • Text   • Text
 Text



                    • Text   • Text   • Text
 Text



       * Footnote               223
Source: Source
FLOW WITH 2 COLUMN
                    Text     Text

                    • Text   • Text
 Text



                    • Text   • Text
 Text



                    • Text   • Text
 Text                                     Text



                    • Text   • Text
 Text



                    • Text   • Text
 Text



       * Footnote               224
Source: Source
Unit of measure
                             SQUARE FLOW
                    Text                Text
                    • Text              • Text




                                        Text
                    Text
                                        • Text
                    • Text




       * Footnote                 225
Source: Source
Unit of measure
                             FRAMEWORK
                    Text           Text
                    • Text         • Text




                    Text           Text
                    • Text         • Text




       * Footnote                226
Source: Source
Unit of measure



            Title    Title

            • Text     • Text




       * Footnote    227
Source: Source
Unit of measure



          Title           Title

          • Text          • Text




       * Footnote   228
Source: Source
Unit of measure
     Title                Title
     • Text               • Text




     Title                Title
     • Text               • Text




       * Footnote   229
Source: Source
Title            Title
• Text           • Text




         xxxxx

Title            Title
• Text           • Text




          230
Unit of measure



         Title      Title         Title

         •          •             •




       * Footnote           231
Source: Source
Unit of measure



    Title                   Title

    • Text                  • Text




                    Title




       * Footnote   232
Source: Source
Unit of measure


                                             • Text
                                    Text




                                    Text


                             Text              Text


                    • Text                 • Text




       * Footnote                   233
Source: Source
Unit of measure


                                          • Text

                                  Text


• Text                                                             • Text
                    Text                           Text
                                  Text



         • Text                                           • Text
                           Text            Text




       * Footnote                   234
Source: Source
SCP
       External
                     S tructure    C onduct    P erformance
        shock


  • xxxx            • xxx         • xxxx      • xxxx




       * Footnote                   235
Source: Source
Unit of measure


                    Text     Text           Text     Text


                    • Text   • Text         • Text   • Text
     Text




                    • Text   • Text         • Text   • Text
     Text




       * Footnote                     236
Source: Source
Unit of measure

                                      Text




                     Text     Text              Text     Text


                    • Text   • Text            • Text   • Text
     Text




                    • Text   • Text            • Text   • Text
     Text




       * Footnote                        237
Source: Source
Unit of measure

                                             Text




                    Text   Text     Text            Text     Text     Text



                • Text     • Text   • Text          • Text   • Text   • Text
    Text




                • Text     • Text   • Text          • Text   • Text   • Text
    Text




       * Footnote                             238
Source: Source
Unit of measure

                             Text




                             Text




 Title              Title       Title          Title    Title

 • Text             • Text      • Text         • Text   • Text




       * Footnote                        239
Source: Source
Unit of measure
                                        Text
                                 Text   Text
                                        Text

                                        Text
                    Text         Text   Text
                                        Text

                                        Text
                                 Text   Text
                                        Text
     Text
                                        Text
                                 Text   Text
                                        Text

                                        Text
                    Text         Text   Text
                                        Text

                                        Text
                                 Text   Text
                                        Text

       * Footnote          240
Source: Source
Unit of measure
                                        Title

                                        •
                           Text


                                        •
                    Text   Text


                                        •
                           Text

  Text
                                        •
                           Text


                                        •
                    Text   Text


                                        •
                           Text


       * Footnote                 241
Source: Source
Title               Title   Title         Title

                            • Text        • Text

                    Text




                            • Text        • Text

 Text               Text




                            • Text        • Text

                    Text




       * Footnote                   242
Source: Source
TEAM STRUCTURE
                      Title
                        •




   Title            Client    McKinsey   Expert group
   •                •         •          •




       * Footnote            243
Source: Source
Unit of measure




                    Text




                    Text




       * Footnote          244
Source: Source
Unit of measure




                    Text


                    Text


                    Text


                    Text


                    Text




       * Footnote          245
Source: Source
Unit of measure



                                  Title




                    Title    Title          Title
                    • Text   • Text         • Text




                                  Title
                                  Title


       * Footnote                     246
Source: Source
Unit of measure



                                      Title




                    Title    Title            Title    Title
                    • Text   • Text           • Text   • Text




                                      Title
                                      Title


       * Footnote                      247
Source: Source
Title




Title    Title          Title
• Text   • Text         • Text




             Title


                  248
Unit of measure


                           Text
                           • Text
            Text
            • Text




       * Footnote    249
Source: Source
Title



    Sub title                     Sub title



•                            •
•                            •
•                            •




                Risk management



                       250
Unit of measure




          Text                                                    Text




   • Text           • Text   • Text         • Text   • Text   • Text




       * Footnote                     251
Source: Source
Unit of measure
                           CYCLE 2

  • Text                                    • Text


                    Text             Text




       * Footnote             252
Source: Source
Unit of measure
                           CYCLE 2

  • Text                                    • Text


                    Text             Text




       * Footnote             253
Source: Source
Unit of measure
                           CYCLE 3
                      • Text




                               Text


                                             • Text


       • Text                         Text
                    Text




       * Footnote               254
Source: Source
Unit of measure
                           CYCLE 3
                      • Text




                               Text


                                             • Text


       • Text                         Text
                    Text




       * Footnote               255
Source: Source
Unit of measure
                           CYCLE 4
      • Text                                 • Text



                      Text
                                      Text



      • Text                                 • Text
                    Text
                                    Text




       * Footnote             256
Source: Source
Unit of measure
                           CYCLE 4
      • Text                                 • Text



                      Text
                                      Text



      • Text                                 • Text
                    Text
                                    Text




       * Footnote             257
Source: Source
Unit of measure
                                    CYCLE 5
                    • Text                                      • Text




                                     Text
                                                         Text


         • Text

                             Text                                        • Text

                                                            Text


                                            Text


                                • Text



       * Footnote                                  258
Source: Source
Unit of measure
                                    CYCLE 5
                    • Text                                      • Text




                                     Text
                                                         Text


         • Text

                             Text                                        • Text

                                                            Text


                                            Text


                                • Text



       * Footnote                                  259
Source: Source
Unit of measure
                                           CYCLE 6
                           • Text                          • Text



                                              Text
                                                                  Text

         • Text                                                                 • Text
                                    Text
                                                                         Text



                                           Text
                  • Text                                   Text


                                                            • Text




       * Footnote                                    260
Source: Source
Unit of measure
                                           CYCLE 6
                           • Text                          • Text



                                              Text
                                                                  Text

         • Text                                                                 • Text
                                    Text
                                                                         Text



                                           Text
                  • Text                                   Text


                                                            • Text




       * Footnote                                    261
Source: Source
Unit of measure
                    FORCES AT WORK
                     Text
                     • Text




       Text                           Text
       • Text                         • Text
                       Text
                       • Text



                     Text
                     • Text


       * Footnote               262
Source: Source
Unit of measure
                                  2 BY 2 MATRIX
                           High
                    Text          • Text           • Text




                                  • Text           • Text




                           Low
                                  High                      Low
                                                 Text

       * Footnote                          263
Source: Source
Unit of measure
                                       2 BY 3 MATRIX
                                  • Text         • Text          • Text

                           High
                    Text




                                  • Text         • Text          • Text
                           Low




                                           Low       Medium               High

                                                          Text
       * Footnote                                  264
Source: Source
Unit of measure
                                             3 BY 3 MATRIX
                                    • Text         • Text          • Text

                           High


                                    • Text         • Text          • Text
                           Medium
                    Text




                                    • Text         • Text          • Text
                           Low




                                             Low       Medium               High

                                                            Text
       * Footnote                                    265
Source: Source
Unit of measure
                                          4 BY 3 MATRIX
                    High     • Text        • Text                • Text       • Text




                             • Text        • Text                • Text       • Text
                    Medium
           Text




                             • Text        • Text                • Text       • Text
                    Low




                                      1             2                     3            4

                                                              Text
       * Footnote                                       266
Source: Source
Unit of measure
                                     4 BY 3 MATRIX
                        • Text        • Text                • Text       • Text
                    4




                        • Text        • Text                • Text       • Text
                    3
           Text




                        • Text        • Text                • Text       • Text
                    2




                        • Text        • Text                • Text       • Text
                    1




                                 1             2                     3            4

                                                         Text
       * Footnote                                  267
Source: Source
Unit of measure
                    STUDY OBJECTIVE
                             Text




      • Text        • Text          • Text   • Text




       * Footnote             268
Source: Source
Unit of measure
                             LEVEL 03
                           • Text

                    Text

                                    • Text
                    Text


                                              • Text

                    Text




       * Footnote                       269
Source: Source
Unit of measure
                            LEVEL 04
                           • Text

                    Text

                               • Text
                    Text

                                    • Text
                    Text

                                              • Text
                    Text




       * Footnote                       270
Source: Source
Unit of measure
                             LEVEL 09
                           • Text
                    Text
                             • Text
                    Text
                               • Text
                    Text

                    Text
                                    • Text

                                      • Text
                    Text

                    Text                • Text

                                             • Text
                    Text
                                               • Text
                    Text
                                                 • Text
                    Text



       * Footnote                              271
Source: Source
Unit of measure
                    GANTT – 4 WEEK
           Text         Text         Text   Text   Text

           • Text



           • Text



           • Text




       * Footnote              272
Source: Source
Unit of measure



    Text            Text   Text   Text   Text   Text   Text

    • Text



    • Text



    • Text




       * Footnote           273
Source: Source
Unit of measure


                              Text                      Text
  Text              Text   Text Text   Text   Text   Text Text   Text
  • Text



  • Text



  • Text




       * Footnote            274
Source: Source
Unit of measure

                              Text                        Text                        Text
  Text              Text   Text   Text   Text   Text   Text   Text   Text   Text   Text   Text   Text

  • Text




  • Text




  • Text




       * Footnote                        275
Source: Source
Unit of measure

                            Text                     Text                   Text                   Text
 Text               1   2          3   4   1     2          3   4   1   2          3   4   1   2          3   4

 • Text




 • Text




 • Text




       * Footnote                          276
 Source: Source
Unit of measure

                        Text              Text            Text            Text            Text
 Text               1   2   3   4   1    2    3   4   1   2   3   4   1   2   3   4   1   2   3   4

 • Text




 • Text




 • Text




       * Footnote                       277
 Source: Source
Unit of measure

                        Text             Text             Text            Text            Text            Text
 Text               1   2   3   4   1   2     3   4   1   2   3   4   1   2   3   4   1   2   3   4   1   2   3   4

 • Text




 • Text




 • Text




       * Footnote                       278
 Source: Source
Unit of measure

                      Text    Text     Text   Text    Text    Text    Text
 Text               1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

 • Text




 • Text




 • Text




       * Footnote                279
 Source: Source
Unit of measure

                     Text    Text         Text   Text   Text   Text   Text    Text
 Text               1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

 • Text




 • Text




 • Text




       * Footnote                   280
 Source: Source
Unit of measure

                     Text    Text    Text    Text    Text    Text    Text    Text    Text
 Text               1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

 • Text




 • Text




 • Text




       * Footnote                   281
 Source: Source
Unit of measure

                     Text   Text     Text   Text   Text   Text   Text   Text   Text   Text
 Text               123 4 123 4 1234123 412 34 12 34 12 34 1234 1234 1 23 4

 • Text




 • Text




 • Text




       * Footnote                  282
 Source: Source
Unit of measure

                     Text    Text    Text    Text    Text    Text    Text    Text    Text    Text    Text    Text

 Text               1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

 • Text




 • Text




 • Text




       * Footnote                           283
 Source: Source
Unit of measure


                                          Text
      Text          1   2     3   4   5   6   7   8   9   10 11 12
      • Text



      • Text



      • Text




       * Footnote           284
 Source: Source
Unit of measure


                                        Text                                         Text

 Text               1   2   3   4   5   6     7   8   9 10 11 12 1   2   3   4   5   6   7   8   9 10 11 12

 • Text




 • Text




 • Text




       * Footnote                       285
 Source: Source
Unit of measure


                                                 Text
    Text            Responsibility   Mon   Tue   Wed    Thu   Fri

    • Text



    • Text



    • Text




       * Footnote         286
Source: Source
Unit of measure


                                                   Text                   Text

    Text            Responsibility         M   T   W      T   F   M   T   W      T   F

    • Text




    • Text




    • Text




       * Footnote                    287
Source: Source
Unit of measure


      Text                                         Text


      Label 1                           50         Label 1                       50


      Label 2                      40              Label 2                  40


      Label 3                 30                   Label 3             30


      Label 4            20                        Label 4        20


      Label 5       10                             Label 5   10




       * Footnote                            288
Source: Source
Unit of measure



   Text                            Text


   Label 1                    50   Label 1               50


   Label 2                40       Label 2              40


   Label 3               30        Label 3          30        Text


   Label 4           20            Label 4         20


   Label 5          10             Label 5     10




       * Footnote                            289
Source: Source
Unit of measure


  Text                             Text                      Text


 Label 1                      50   Label 1              50   Label 1             50


 Label 2                  40       Label 2          40       Label 2         40


 Label 3                 30        Label 3         30        Label 3        30


 Label 4             20            Label 4    20             Label 4    20


 Label 5            10             Label 5   10              Label 5   10




       * Footnote                            290
Source: Source
Unit of measure


Text                           Text                       Text


Label 1                   50   Label 1         50         Label 1         50


Label 2                  40    Label 2        40          Label 2        40


Label 3              30        Label 3    30              Label 3    30        Text


Label 4             20         Label 4   20               Label 4   20


Label 5             10         Label 5   10               Label 5   10




       * Footnote                                   291
Source: Source
Unit of measure


Text                           Text                       Text                    Text



Label 1                   50   Label 1             50    Label 1             50   Label 1             50


Label 2                  40    Label 2         40        Label 2         40       Label 2         40


Label 3              30        Label 3        30         Label 3        30        Label 3        30


Label 4             20         Label 4    20             Label 4    20            Label 4    20


Label 5         10             Label 5   10              Label 5   10             Label 5   10




       * Footnote                                       292
Source: Source
Unit of measure


Text                           Text                     Text                      Text                     Text



Label 1                   50   Label 1             50   Label 1              50   Label 1             50   Label 1             50



Label 2               40       Label 2         40       Label 2          40       Label 2         40       Label 2         40



Label 3              30        Label 3        30        Label 3         30        Label 3        30        Label 3        30



Label 4         20             Label 4    20            Label 4     20            Label 4    20            Label 4    20



Label 5       10               Label 5   10             Label 5    10             Label 5   10             Label 5   10




        * Footnote                                                293
  Source: Source
Unit of measure


                    Text                             Text


      Label 1                                  50                               50


      Label 2                             40                               40


      Label 3                        30                               30


      Label 4                   20                               20


      Label 5              10                               10




       * Footnote                              294
Source: Source
Unit of measure


                    Text             Text               Text


 Label 1                        50                 50                50


 Label 2                    40                   40                 40


 Label 3                   30                 30                30


 Label 4               20                   20                 20


 Label 5              10               10                 10




       * Footnote                       295
Source: Source
Unit of measure


               Text                Text                    Text              Text



Label 1                       50                50                      50                50


Label 2                    40                  40                      40                40


Label 3                  30                30                      30                30


Label 4               20                  20                      20                20


Label 5             10               10                      10                10




       * Footnote                                    296
Source: Source
Unit of measure


               Text                 Text              Text              Text              Text



Label 1                        50                50                50                50                50



Label 2                    40                   40                40                40                40



Label 3                   30                30                30                30                30



Label 4               20                   20                20                20                20



Label 5              10               10                10                10                10




        * Footnote                                       297
  Source: Source
Unit of measure
                                          EXHIBIT TITLE
 Title                                    Title                           Title
 Measure                                  Measure                         Measure

 Label                               80   Label                      80   Label                      80

 Label                             70     Label                    70     Label                    70

 Label                          60        Label                 60        Label                 60

 Label                        50          Label               50          Label               50

 Label                    40              Label            40             Label           40

 Label                   30               Label          30               Label          30

 Label               20                   Label      20                   Label      20

 Label              10                    Label     10                    Label     10

                         Text                            Text                            Text




       * Footnote                                    298
 Source: Source
Unit of measure
          Title
          Measure
                               EXHIBIT TITLE
                                           Title
                                           Measure

          Label 1               60         Label 1               60
          Label 2              50          Label 2              50
          Label 3         40               Label 3         40
          Label 4        30                Label 4        30
          Label 5    20                    Label 5    20
          Label 6   10                     Label 6   10


          Title                            Title
          Measure                          Measure

          Label 1               60         Label 1               60
          Label 2              50          Label 2              50
          Label 3         40               Label 3         40
          Label 4        30                Label 4        30
          Label 5    20                    Label 5    20
          Label 6   10                     Label 6   10


       * Footnote                    299
 Source: Source
Unit of measure
                                          EXHIBIT TITLE
 Title                            Title                        Title                        Title
 Measure                          Measure                      Measure                      Measure

 Label                       80   Label                 80         Label               80   Label                 80

 Label                   70       Label               70           Label             70     Label               70

 Label                  60        Label            60              Label          60        Label            60

 Label                  50        Label           50               Label         50         Label           50

 Label              40            Label          40                Label        40          Label          40

 Label             30             Label      30                    Label    30              Label      30

 Label             20             Label     20                     Label   20               Label     20

 Label         10                 Label     10                     Label   10               Label     10

                    Text                         Text                           Text                       Text




      * Footnote                                             300
Source: Source
Unit of measure
                                    EXHIBIT TITLE
         Text                                           Text


                                             60                                              60

                                     50                                              50

                             40                                              40

                     30                                              30

             20                                              20




            Label 1 Label 2 Label   Label 4 Label 5         Label 1 Label 2 Label   Label 4 Label 5
                            3                                               3




       * Footnote                                     301
Source: Source
Unit of measure
                                      EXHIBIT TITLE
  Text                                Text                                 Text


                               60                                   60                                60

                       50                                     50                              50

               40                               40                                   40

      30                                 30                                   30




     Label    Label   Label   Label     Label   Label     Label    Label     Label   Label   Label   Label
     1        2       3       4         1       2         3        4         1       2       3       4




       * Footnote                                       302
Source: Source
Unit of measure
                                              EXHIBIT TITLE
Text                                 Text                               Text                                Text


                             60                               60                                    60                               60

                      50                               50                                    50                               50

          40                                  40                                    40                               40

  30                                   30                                    30                               30




 Label   Label       Label   Label    Label   Label   Label   Label         Label   Label   Label   Label    Label   Label   Label   Label
 1       2           3       4        1       2       3       4             1       2       3       4        1       2       3       4




        * Footnote                                                    303
  Source: Source
Unit of measure
                                    EXHIBIT TITLE
          Title                                             Title
          Measure                                           Measure


                                             60                                                 60

                                     50                                               50

                             40                                               40

                     30                                               30

             20                                               20




            Label   Label 2 Label   Label   Label 5          Label 1 Label 2 Label   Label 4   Label
            1               3       4                                        3                 5




       * Footnote                                     304
Source: Source
Unit of measure
                                         EXHIBIT TITLE
 Title                                   Title                              Title
 Measure                                 Measure                            Measure



                   Text                              Text                               Text
                               50                                 50                                 50

                          40                                40                                 40

             30                                    30                                 30

    20                                     20                                 20




   Label 1 Label 2 Label       Label 4    Label 1 Label 2 Label   Label 4    Label 1 Label 2 Label   Label 4
                   3                                      3                                  3




      * Footnote                                        305
Source: Source
Unit of measure
                                                        EXHIBIT TITLE
 Title                                      Title                                       Title                                       Title
 Measure                                    Measure                                     Measure                                     Measure




              Text                                      Text                                          Text                                      Text
                                  50                                        50                                            50                                        50

                        40                                        40                                            40                                        40

              30                                        30                                            30                                        30

   20                                         20                                            20                                        20
                        Label 3




                                                                  Label 3




                                                                                                                Label 3




                                                                                                                                                          Label 3
    Label 1

              Label 2




                                  Label 4




                                              Label 1

                                                        Label 2




                                                                            Label 4




                                                                                            Label 1

                                                                                                      Label 2




                                                                                                                          Label 4




                                                                                                                                      Label 1

                                                                                                                                                Label 2




                                                                                                                                                                    Label 4
       * Footnote                                                                     306
 Source: Source
Unit of measure
           Title
           Measure
                                                EXHIBIT TITLE              Title
                                                                           Measure

                                                              90                                                             90
                                                       80                                                             80
                                                70                                                             70
                                         60                                                             60
                                  50                                                             50
                           40                                                             40
                     30                                                              30
             20                                                             20


            Text    Text   Text   Text   Text   Text   Text   Text          Text   Text   Text   Text   Text   Text   Text   Text



           Title                                                           Title
           Measure                                                         Measure

                                                              90                                                             90
                                                       80                                                             80
                                                70                                                             70
                                         60                                                             60
                                  50                                                             50
                           40                                                             40
                     30                                                              30
             20                                                             20


            Text    Text   Text   Text   Text   Text   Text   Text          Text   Text   Text   Text   Text   Text   Text   Text



       * Footnote                                                    307
 Source: Source
Unit of measure                                                            Title (Measure)
                                                                                                                         80     90
                                                                                                                  70
                                                                                                           60
                                                                                                    50
                                                                                             40
                                                                                      30
                                                                               20


                                                                              Text    Text   Text   Text   Text   Text   Text   Text


                                                                           Title (Measure)
                                                                                                                         80     90
        Title                                                                                                     70
        Measure                                                                                            60
                                                                                                    50
                                                                                             40
                                                                                      30
                                                              90               20
                                                       80
                                                70
                                         60                                   Text    Text   Text   Text   Text   Text   Text   Text
                                  50
                           40
                    30                                                     Title (Measure)
           20                                                                                                            80     90
                                                                                                                  70
                                                                                                           60
                                                                                                    50
                                                                                             40
                                                                                      30
          Text      Text   Text   Text   Text   Text   Text   Text             20


                                                                              Text    Text   Text   Text   Text   Text   Text   Text


                                                                           Title (Measure)
                                                                                                                         80     90
                                                                                                                  70
                                                                                                           60
                                                                                                    50
                                                                                             40
                                                                                      30
                                                                               20


                                                                              Text    Text   Text   Text   Text   Text   Text   Text

       * Footnote                                                    308
 Source: Source
Unit of measure                                                                               Title (Measure)
                                                                                                                              60     70
                                                                                                                40     50
                                                                                                 20      30


                                              Title (Measure)                                   Text    Text    Text   Text   Text   Text

                                                                                       70     Title (Measure)
                                                                                60                                            60     70
                                                                           50                                   40     50
                                                                40                                       30
                                                         30                                      20
                                                 20
                                                                                                Text    Text    Text   Text   Text   Text
Title (Measure)
                                                Text    Text    Text   Text     Text   Text
                                                                                              Title (Measure)
                                                                                                                              60     70
                                                                                                                40     50
                                                                                                 20      30
                                       70
                                60
                         50                                                                     Text    Text    Text   Text   Text   Text
                    40
           30                                                                                 Title (Measure)
   20                                                                                                                         60     70
                                                                                                                40     50
                                                                                                 20      30


  Text    Text    Text   Text   Text   Text   Title (Measure)                                   Text    Text    Text   Text   Text   Text

                                                                                       70     Title (Measure)
                                                                                60                                            60     70
                                                                           50                                   40     50
                                                                40                                       30
                                                         30                                      20
                                                 20
                                                                                                Text    Text    Text   Text   Text   Text
                                                Text    Text    Text   Text     Text   Text
                                                                                              Title (Measure)
                                                                                                                              60     70
                                                                                                                40     50
                                                                                                 20      30


                                                                                                Text    Text    Text   Text   Text   Text
       * Footnote                                                    309
 Source: Source
Percent
                                            ROIC TREE ANALYSIS                                            Title

                                                                                                          93.8    98.4   96.1
                                                                                                                                87.7   85.3




                                                                                                          98      99     00      01     02

                                                                        Title                             Title                                Title

                                                                                                   13.6                  3.1                                  2.6
                                                                                            1 .2
                                                                                             1                                                 2.0     2.0           1.8    1.7
                                                                        6.1                                                      1.1     1.1
                                                                                1.5   0.8                 0.1     0.1


                                                                        98      99    00    01     02     98      99     00      01     02     98      99     00     01     02


                                                                                                          Title                                Title

                                                                                                                                                              23.4
                                    Title                                                                                                      13.8    18.3          15.6   15.7

                                                                 50.4                                     0.0     0.0    0.0    0.0     0.0
                                                          37.0
                                    9.9     2.5    1.8
                                                                                                          98      99     00      01     02     98      99     00     01     02

 Title
                                    98      99     00     01     02                                                                            Title
                                                                                                          Title
                             48.2                                                                                 32.4                         15.6
                      25.9                                                                                25.9           28.8   27.1                   13.7
                                                                                                                                        21.5                  1 .4
                                                                                                                                                               1     9.7    10.6
 6.9     -0.2   2.3

                                    Title
 98      99     00    01     02
                                            10
                                            .1                                                            98      99     00      01     02     98      99     00     01     02
 Title                              0.30                  0.30
                             43.3                                0.04                                                                          Title
                                                  -0.26                 Title                             Title
                      23.9
 6.9                                                                    62      60                        27.8
         -0.2   2.3                 98      99     00     01     02                                               20.5
                                                                                      43                                                       1.9
                                                                                            30     27                    9.3    8.4     9.7            -1.5
                                                                                                                                                              -4.0   -5.2   -4.7
 98      99     00    01     02
                                                                                                                                               98      99     00     01     02
                                                                        98      99    00    01     02     98      99     00      01     02


                                                                                                          Title                                Title

                                                                                                            7.9    7.5   8.0                                  18.8
                                                                                                                                                       12.1          13.7   13.5
                                                                                                                                               5.5
                                                                                                                                -5.0   -4.2
                                                                                                             98    99    00     01     02
                                                                                                                                               98      99     00     01     02

                                                                                      310
Unit of measure
                                            EXHIBIT TITLE
      Text                                                        Text

         100%= 000           000     000     000     000            100%= 000       000     000     000     000

                             15      10      10      10                             15      10      10      10
      Series         20                                           Series    20
                                     10              10                                     10              10
                             15              20                                     15              20
      Series         20                              20           Series    20                              20
                                     40      20                                             40      20
                             35                                                     35
      Series         30                                           Series    30

                                                     60                                                     60
                                             50                                                     50
                             35      40                                             35      40
      Series         30                                           Series    30


                    Label   Label   Label   Label   Label                  Label   Label   Label   Label   Label
                    1       2       3       4       5                      1       2       3       4       5




       * Footnote                                           311
Source: Source
Unit of measure
                                                 EXHIBIT TITLE
Text                                             Text                                            Text


       100%= 000     000   000    000    000            100%= 000   000    000    000    000            100%= 000   000    000    000   000

                            10    10      10                                10    10      10                                10    10    10
Series               15                          Series             15                           Series             15
             20                                               20                                              20
                            10            10                                10            10                                10          10
                                  20                                              20                                              20
                     15                                             15                                              15
Series       20                           20     Series       20                          20     Series       20                        20

                            40    20                                        40    20                                        40    20
                     35                                             35                                              35
Series       30                                  Series       30                                 Series       30


                                          60                                              60                                            60
                                  50                                              50                                              50
                     35     40                                      35      40                                      35      40
Series       30                                  Series       30                                 Series       30



            Label Label    Label Label   Label               Label Label   Label Label   Label               Label Label   Label Label Label
            1     2        3     4       5                   1     2       3     4       5                   1     2       3     4     5




        * Footnote                                                       312
  Source: Source
Unit of measure
  Title
  Measure
                                                EXHIBIT TITLE              Title
                                                                           Measure

      100%= 000     000    000    000    000    000    000    000             100%= 000     000    000    000    000    000    000    000

 Series              15     10     10     10     10     10     10      Series                15     10     10     10     10     10     10
              20                                                                      20
                            10            10     10     10     10                                   10            10     10     10     10
                     15            20                                                        15            20
 Series       20                          20     20     20     20      Series         20                          20     20     20     20
                            40     20                                                               40     20
                     35                                                                      35
 Series       30                                                       Series         30
                                          60     60     60     60                                                 60     60     60     60
                                   50                                                                      50
 Series              35     40                                         Series                35     40
              30                                                                      30

             Text   Text   Text   Text   Text   Text   Text   Text                   Text   Text   Text   Text   Text   Text   Text   Text



  Title                                                                    Title
  Measure                                                                  Measure

      100%= 000     000    000    000    000    000    000    000             100%= 000     000    000    000    000    000    000    000

 Series              15     10     10     10     10     10     10      Series                15     10     10     10     10     10     10
              20                                                                      20
                            10            10     10     10     10                                   10            10     10     10     10
                     15            20                                                        15            20
 Series       20                          20     20     20     20      Series         20                          20     20     20     20
                            40     20                                                               40     20
                     35                                                                      35
 Series       30                                                       Series         30
                                          60     60     60     60                                                 60     60     60     60
                                   50                                                                      50
 Series              35     40                                         Series                35     40
              30                                                                      30

             Text   Text   Text   Text   Text   Text   Text   Text                   Text   Text   Text   Text   Text   Text   Text   Text



       * Footnote                                                    313
 Source: Source
Unit of measure


    Title                                                    Title
    Measure                                                  Measure

                          100% = xxxx                                           100% = xxxx

                         Label 4                                               Label 4

        Label 3             10                                  Label 3           10
                     10                                                    10
                                             Label 5                                               Label 5
                                        45                                                    45
     Label 2        15                                        Label 2     15


                            20                                                    20

                     Label 1                                               Label 1




       * Footnote                                      314
Source: Source
Unit of measure



Title                                     Title                                     Title
Measure                                   Measure                                   Measure

               100% = xxxx                               100% = xxxx                               100% = xxxx

               Label 4                                   Label 4                                   Label 4

Label 3         10                        Label 3         10                        Label 3         10
           10                                        10                                        10
                             45 Label 5                                45 Label 5                                45 Label 5
Label 2   15                              Label 2   15                              Label 2   15

                20                                        20                                        20

            Label 1                                  Label 1                                   Label 1




      * Footnote                                               315
Source: Source
Unit of measure
       Title                                                    Title
       Measure                                                  Measure

                                   100% = xxxx                                       100% = xxxx
                               Label 4                                           Label 4

                    Label 3          10                               Label 3          10
                                10                                                10
                                                 45 Label 5                                        45 Label 5
               Label 2        15                                     Label 2    15

                                     20                                                20
                              Label 1                                           Label 1

       Title                                                    Title
       Measure                                                  Measure

                                   100% = xxxx                                       100% = xxxx
                               Label 4                                           Label 4

                    Label 3          10                               Label 3          10
                                10                                                10
                                                 45 Label 5                                        45 Label 5
               Label 2        15                                     Label 2    15

                                     20                                                20
                              Label 1                                           Label 1


       * Footnote                                             316
 Source: Source
Unit of measure



    Title                                            Title
    Measure                                          Measure

      350                                                350
                                            298                                             298
      300                 267         278                300              267         278
                    245         250                                 245         250
      250 230                                            250 230
      200                                                200
      150                             175   180          150                          175   180
                                165                                             165
      100           120   130                            100        120   130
              89                                               89
       50                                                 50
         0                                                 0
         1990       91    92    93    94    1995           1990     91    92    93    94    1995



       * Footnote                                  317
Source: Source
Unit of measure



Title                                        Title                                      Title
Measure                                      Measure                                    Measure


350                                          350                                        350
                                      298                                        298                                       298
300                             278          300                           278          300                          278
                    267                                       267                                        267
            245           250                           245          250                           245         250
250 230                                      250 230                                    250 230

200                                          200                                        200

150                             175   180    150                           175   180    150                          175   180
                          165                                        165                                       165
100         120     130                      100        120   130                       100        120   130
       89                                          89                                         89
 50                                           50                                         50

  0                                             0                                          0
  1990      91      92    93    94    1995      1990    91    92     93    94    1995      1990    91    92    93    94    1995




       * Footnote                                              318
 Source: Source
Unit of measure
       Title                                              Title
       Measure                                            Measure
                                              325                                               325
        350                         298 300               350                         298 300
                     267 250   278                                     267 250   278
        300     245                                       300     245
            230                                               230
        250                                               250
        200                                               200
                                              220                                               220
        150                              195              150                              195
                          165  175 180                                      165  175 180
        100          130                                  100          130
                120                                               120
         50 89                                             50 89
          0                                                 0
          1990 1991 1992 1993 1994 1995 1996 1997           1990 1991 1992 1993 1994 1995 1996 1997


       Title                                              Title
       Measure                                            Measure
                                              325                                               325
        350                         298 300               350                         298 300
                     267 250   278                                     267 250   278
        300     245                                       300     245
            230                                               230
        250                                               250
        200                                               200
                                              220                                               220
        150                              195              150                              195
                          165  175 180                                      165  175 180
        100          130                                  100          130
                120                                               120
         50 89                                             50 89
          0                                                 0
          1990 1991 1992 1993 1994 1995 1996 1997           1990 1991 1992 1993 1994 1995 1996 1997


       * Footnote                                   319
 Source: Source
Unit of measure

           Title
           Measure
                                                  325
            350                         298 300
            300          267 250 278
                     245
                 230
            250
            200
            150                                   220
                              165 175   180 195
            100          130
                     120
             50 89
              0
              1990 1991 1992 1993 1994 1995 1996 1997
                                                        Text
           Title
           Measure
                                                  325
            350                              300
                         267 250   278 298
            300      245
                 230
            250
            200
            150                                   220
                                             195
                              165  175 180
            100
                     120 130
             50 89
              0
              1990 1991 1992 1993 1994 1995 1996 1997


       * Footnote                                320
 Source: Source
Unit of measure
                                                                            Title
                                                                            Measure
                                                                            400                                  298    300    325
                                                                                            267           278
                                                                                      245          250
                                                                            300 230
                                                                            200
                                                                                                                        195    220
                                                                            100                    165    175    180
                                                                                 89 120     130
                                                                              0
                                                                              1990 1991     1992   1993   1994   1995   1996   1997
       Title
       Measure
                                                               325          Title
        350                                      298    300                 Measure
                            267           278
        300          245           250                                      400                                                325
               230                                                                                        278    298    300
        250                                                                           245   267    250
                                                                            300 230
        200
                                                               220          200
        150                                      180    195                                                                    220
                                   165    175                               100                           175    180    195
        100                                                                                        165
                            130                                                  89 120     130
                     120                                                      0
          50   89
                                                                              1990 1991     1992   1993   1994   1995   1996   1997
           0
           1990      1991   1992   1993   1994   1995   1996   1997
                                                                            Title
                                                                            Measure
                                                                            400                                  298    300    325
                                                                                            267           278
                                                                                      245          250
                                                                            300 230
                                                                            200
                                                                                                                        195    220
                                                                            100                    165    175    180
                                                                                 89 120     130
                                                                              0
                                                                              1990 1991     1992   1993   1994   1995   1996   1997


       * Footnote                                                     321
 Source: Source
Unit of measure                                                             Title (Measure)
                                                                             400                                   298    300    325
                                                                                     245      267    250    278
                                                                             300 230
                                                                             200
                                                                             100                                          195    220
                                                                                  89 120      130    165    175    180
                                                                               0
                                                                               1990 1991      1992   1993   1994   1995   1996   1997

                                                                            Title (Measure)
        Title                                                                400                                   298    300    325
                                                                                     245      267    250    278
        Measure                                                              300 230
                                                               325           200
         350                                     298    300                  100                                          195    220
                                          278                                     89 120      130    165    175    180
         300                267
                     245           250                                         0
               230
         250                                                                   1990 1991      1992   1993   1994   1995   1996   1997
         200
                                                               220          Title (Measure)
         150                                     180    195
                                   165    175
         100                                                                 400                                   298    300    325
                     120    130                                                      245      267    250    278
          50   89                                                            300 230
           0                                                                 200
                                                                             100                                          195    220
           1990      1991   1992   1993   1994   1995   1996   1997               89 120      130    165    175    180
                                                                               0
                                                                               1990 1991      1992   1993   1994   1995   1996   1997

                                                                            Title (Measure)
                                                                             400                                   298    300    325
                                                                                     245      267    250    278
                                                                             300 230
                                                                             200
                                                                             100                                          195    220
                                                                                  89 120      130    165    175    180
                                                                               0
                                                                               1990 1991      1992   1993   1994   1995   1996   1997
       * Footnote                                                     322
 Source: Source
STICKER AUTOMAKER

EXAMPLE

ESTIMATE
           BACK UP

              TENTATIVE
                          STICKER AND OTHERS
                          REVISED            EXAMPLE

                                             ESTIMATE
                                                          BACK UP

                                                           TENTATIVE
                                                                       REVISED

                                                                          HYPOTHESIS

                HYPOTHESIS                   PROPOSED        CONCEPTUAL          ILLUSTRATIVE
PROPOSED
                                              CONFIDENTIAL       PRELIMINARY
 CONCEPTUAL         ILLUSTRATIVE
                                              ROUGH ESTIMATE           VERY PRELIMINARY
PRELIMINARY       CONFIDENTIAL
                                                  TO BE COMPLETED            WORK IN PROGRESS
 ROUGH ESTIMATE           VERY PRELIMINARY             ONLY FOR DISCUSSION

  TO BE COMPLETED

   ONLY FOR DISCUSSION

  WORK IN PROGRESS




                                                                323
High
      Medium
      Low




324
STICKER AND OTHERS




Text   Text



Text


               325
MAPS




 326
Template
INFRASTRUCTURE                                  OFFER                                       CUSTOMER
                     PARTNER                                           CUSTOMER
                     NETWORK                                          RELATIONSHIP
     CORE                                       VALUE                                        TARGET
  CAPABILITIES                               PROPOSITION                                    CUSTOMER
                      VALUE                                           DISTRIBUTION
                  CONFIGURATION                                         CHANNEL




                       COST                    FINANCE                   REVENUE
                    STRUCTURE                                            STREAMS




                 a business model describes the value an organization offers to various
                    customers and portrays the capabilities and partners required for
                  creating, marketing, and delivering this value and relationship capital
                 with the goal of generating profitable and sustainable revenue streams
describing a company’s business model


INFRASTRUCTURE                    PARTNER                                                    CUSTOMER                     CUSTOMER
                                  NETWORK                                                   RELATIONSHIP
                                                                   OFFER
       CORE                                                                                                                TARGET
    CAPABILITIES            portrays the network of                                     explains the relationships        CUSTOMER
                            cooperative agreements                                       a company establishes
                             with other companies                 VALUE                    with its customers
outlines the capabilities                                      PROPOSITION
                                                                                                                      describes the customers
   required to run a
                                                                                                                     a company wants to offer
  company's business
                                                                                                                              value to
         model                                                                              DISTRIBUTION
                                  VALUE                    gives an overall view of a
                              CONFIGURATION                  company's bundle of              CHANNEL
                                                             products and services


                                 describes the                                          describes the channels to
                            arrangement of activities                                   communicate and get in
                                 and resources                                           touch with customers




sums up the monetary                                                                                                  describes the revenue
consequences to run a
                                    COST                          FINANCE                      REVENUE                streams through which
   business model                STRUCTURE                                                     STREAMS                   money is earned
describing a company’s offer


           OFFER


           VALUE
        PROPOSITION


     value proposition 1
     value proposition 2
              …
describing who a company offers value to


      OFFER                CUSTOMER


     VALUE                   TARGET
  PROPOSITION               CUSTOMER


value proposition 1      target customer 1
value proposition 2      target customer 2
         …                       …
describing how a company reaches its customers


      OFFER                                CUSTOMER


     VALUE                  DISTRIBUTION                  TARGET
  PROPOSITION                 CHANNEL                    CUSTOMER


value proposition 1      distribution channel 1       target customer 1
value proposition 2      distribution channel 2       target customer 2
         …                          …                         …
describing the relationships a company builds


      OFFER                                 CUSTOMER


     VALUE                    CUSTOMER                     TARGET
  PROPOSITION                RELATIONSHIP                 CUSTOMER


value proposition 1        relationship type 1         target customer 1
value proposition 2        relationship type 2         target customer 2
         …                          …                          …
describing how a company makes money


      OFFER                   FINANCE                 CUSTOMER


     VALUE                    REVENUE                  TARGET
  PROPOSITION                 STREAM                  CUSTOMER


value proposition 1        revenue stream 1       target customer 1
value proposition 2        revenue stream 2       target customer 2
         …                        …                       …
describing what capabilities are required


INFRASTRUCTURE                 OFFER


     CORE                     VALUE
  CAPABILITIES             PROPOSITION


core capability 1        value proposition 1
core capability 2        value proposition 2
       …                          …
describing what activities are required


             INFRASTRUCTURE                                  OFFER


    CORE                      VALUE                         VALUE
 CAPABILITIES             CONFIGURATION                  PROPOSITION


core capability 1             activity 1               value proposition 1
core capability 2             activity 2               value proposition 2
       …                          …                             …
describing the partners that leverage the business model


             INFRASTRUCTURE                           OFFER


    CORE                      PARTNER                 VALUE
 CAPABILITIES                 NETWORK              PROPOSITION


core capability 1             partner 1         value proposition 1
core capability 2             partner 2         value proposition 2
       …                          …                      …
describing the costs of a business model


INFRASTRUCTURE                 FINANCE                    OFFER


     CORE                        COST                       VALUE
  CAPABILITIES                STRUCTURE                  PROPOSITION


core capability 1           cost account 1           value proposition 1
core capability 2           cost account 2           value proposition 2
       …                           …                          …
APPENDIX




   338
END OF DOC

    339
Content     Content
Design     Packaging
                          Through the hands-on
                          workshop that we
                          conduct, you will
Content     Power         be equipped to
            Design
Delivery
           Workshop       create visually
                          appealing slides


              To receive this set of diagrams,
            visit www.figtree.com.sg/slideshare
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              visit www.figtree.com.sg/articles
Here                             Ok




                         Here




CEOs
 10°


              Managers
                60°




                                Staff
                                360°
creating value requires infrastructure
                                        Partner Network                                           Customer Relationship

                                 •   food & beverages                                         •   personalized web profile
                                 •   ticketing services                                       •   newsletter
                                 •   promoters                                                •   team blog (RSS)
                                 •   ad placement                                             •   VIP events with team
                                 •   telecom operator                                         •   …
                                 •   TV operator
                                 •   …




      Core Capability                Activity Configuration      Value Proposition                 Distribution Channel             Target Customer

 • play attractive & win         • team management            • attractive soccer             •   stadium                     •   fans (families, etc.)
   games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
 • brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
 • video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
 • channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                   management                 • renting out stadium           •   …                           •   …
                                 • video crew                 •…
                                 •…



      Cost Structure                                              Revenue Model

               •   team & maintenance                                       •   Ticket fees & season tickets
               •   infrastructure management                                •   online TV subscription revenues
               •   marketing                                                •   revenue sharing cable & mobile phone TV
               •   video                                                    •   renting out stadium for events
                                                                            •   advertising revenues
                                                                            •   merchandising revenues
customer
                  partners                       relationships



   product
  selection
                  content        selling stuff                       mass
                                                 Amazon.com
                management       on the Web                        customer
 distribution
                warehousing                                        Web2.0
                                 Amazon S3        Internet API
                & distribution                                    companies
  product
  search
                                 A9 product                       e-commerce
                data services                       Internet
                                  search                              sites
Amazon.com
 data grid



                                                  selling stuff
                   IT infra
                                                 data storage
                                                     fees
                 marketing
                                                 search engine
                                                   revenues
Value chain
COMMUNICATION ARCHITECTURE
                       BRAND POSITIONING

                           “Tagline”


                         KEY SUPPORTING
   Image
Development                MESSAGES

                   KEY MESSAGES SPECIFIC TO
                       INTERNAL/EXTERNAL
         KEY               SEGMENTS
      SEGMENTS


                             SPECIFIC
              TARGET
                            SEGMENT
              GROUPS
                           EMPLOYEES
First: A Proper Assessment
           STRENGTHS                                     WEAKNESSES
   Technology still an economic and              Saturated market makes
    consumer darling
                                                   differentiation increasingly difficult
   Web 2.0 tools and services seen as
    “useful” to consumers and businesses          Skeptical media can be dismissive of
                                                   tech and emerging media startups
   Emerging media and technology
    companies receiving massive                   Sustainability potential unproven in
    amounts of publicity                           many cases


             THREATS                                   OPPORTUNITIES
   Journalist fatigue: “How is THIS               Emerging media categories all
    social network different?”                      projected to grow over next few
                                                    years
   Economic volatility may make VCs
    and advertisers gun shy, so
                                                   Divergence making way for new
    establishing brand equity now is
                                                    categories and brands
    critical
                                                   Is there a bubble?
   Is there a bubble?
MindTree At A Glance

                                                                                                                                     Founded in 1999


                                                                                                                    ‘07 External Revenue Guidance : $186M


                                                                                                                     5,500+ MindTree Minds Spread Across
                                                                                                                           The World In 18 locations

                                                                                                               P-CMM Level 5 (2003) & CMMi Level 5 (2004)
                                                                                                                              Certifications


                                                                                                                       Hybrid Delivery Model OneShore™


                                                                                                                     Top 30 Outsourcers: Fortune Magazine




Safe Harbor
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause our actual results to
differ materially from those in such forward-looking statements. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.



 Slide 351
IT Services
                                  » Banking
                                  » Capital Markets
                                  » Hi-Tech
                                  » Insurance
                                  » Manufacturing
                                  » Travel & Transportation

                                                              » BI & DW
    » App Dev & Maintenance                                   » Internet & Emerging Technologies
    » Consulting                                              » IBM Technologies
    » Infra Mgmt & Tech Support                               » ERP/SCM
    » Product Development
    » Testing




Slide 352
Knowledge Ecosystem
                                 Osmosis

                                 Communities
                                                         Social
                                                         Space




Workspace Layout

Proximity to Nature                               S S Val
                                                A




                                                                  ue
                                           CL
                      Physical




                                                                    s
                       Space                    Imagination                                 Personal Development
                                                  Action                            Mind    Creative Thinking
                                                    Joy                             Space




                                                                  Neuron
                                               Virtual            Connected Minds
                                               Space
                                                                  Open Mind

                                                                  Project Space
   Slide 353
5 Steps to Business Model Design &
                     Renewal



1   VISUALIZE         2   ASSESS        3   RENEW       4   PLAN            5     IMPLEMENT


→ describe existing   → assess          → brainstorm on  → turn new model       → implement
  business model        strengths and     improvements &   into a project         project
                        weaknesses        opportunities    roadmap                roadmap
B2B Sales Management 101 – Predicting The Future




                                                                            HubSpot HI-IQ
                                          SUSPECTS
Marketing




                                   (HubSpot, WSG; PPC MVT)

                                             PROSPECTS
                              (Email, URL, Source, HI-IQ Email Nurture)

                                               LEADS




                                                                            SalesForce.com
                                  (Phone #, Lead Conversion Event)
 Sales




                                         OPPORTUNITIES
                                   (Demo/Trial, 3 per day per rep)
  Customer Service




                                         NEW CUSTOMERS




                                                                            SalesForce.com
                                      (CC# and Authorization)

                            Unsatisfied                         Satisfied
                             CHI < 70                           CHI > 70
RESOURCE OPTIMIZATION




   Allocating                               Most valuable customers
   communication
   channels according to
   the value of segments
                                                   Most growable customers


                                                         Marginal


                         Media                                 Unprofitable
                        E-channels
                           Direct mail
                           Telemarketer
                In-person service reps

                        Dedicated service
                        reps
                                                           Source: Peppers & Rogers Group
PERSPECTIVE 2020: KEY MESSAGES
The decade in review          An unparalleled impact on
                              Indian economy in the last ten
                              years

Transforming business,        Significant returns to all
transforming India
                              stakeholders


Shifting customer needs and
                              A large unfinished agenda
delivery                      remains

                              Global economic crisis will
                              have a far-reaching and as yet
An agenda for action          uncertain impact

 357
PERSPECTIVE 2020: KEY MESSAGES
                              Demographic shifts will fuel the
The decade in review          growth of new sectors, markets and
                              service lines

                              The promise of technology to create
Transforming business,        new opportunities needs to be
transforming India            balanced by the risk of erosion in core
                              markets
                              India can become a global innovation
                              hub and own business systems in at
Shifting customer needs and
delivery                      least three areas


                              ICT-enabled solutions can drive socio-
An agenda for action          economic inclusion of 30 million
                              citizens each year

 358
PERSPECTIVE 2020: KEY MESSAGES
The decade in review
                          The industry landscape will be
                          fundamentally altered

Transforming business,
transforming India
                          There are several new business
                          models for providers to consider
Shifting customer needs
and delivery
                          A majority of incremental growth will
                          be driven by opportunities that are
                          untapped today
An agenda for action


 359
PERSPECTIVE 2020: KEY MESSAGES
                              Success will rely on concerted action by
The decade in review          industry stakeholders (companies,
                              NASSCOM, government) anchored on a
                              five-fold vision
                              • Catalysing growth beyond today’s core
Transforming business,          markets
transforming India            • Establishing India as a trusted global
                                hub for professional services
                              • Harnessing ICT for inclusive growth
Shifting customer needs and   • Developing a high caliber talent pool
delivery                        of over 4 million people
                              • Building India as a preeminent
                                innovation hub


An agenda for action

 360
PERSPECTIVE 2020: KEY MESSAGES
The decade in review




Transforming business,
transforming India



Shifting customer needs and
delivery




An agenda for action


 361
SERVICES INDUSTRY HAS HAD AN                                                                                                       Actual
                                                                                                                                           Aspiratio
         UNPARALLELED IMPACT ON THE                                                                                                        n


                       INDIAN ECONOMY
      Growth of Indian technology and business services exports
      US$ billion
                                                                                                                                    47    50


                                                                                                                             18
                                                                                                    8
                                                                   2
                                                              1998                            2002                          2005   Mar Dec
                                                                                                                                   2009 2008

      Share of GDP*
                                                                         <1                                                         4
      Per cent
      Share of exports***
                                                                          4                                                        16**
      Per cent

     * Total export revenues as a percentage of nominal GDP
    362 on FY08 performance
    ** Based
   *** Technology and business service exports as a percentage of total exports (merchandise exports and service exports)
Source: RBI Annual reports 1998 to 2008; WMM (Global Insight)
THE INDUSTRY HAS HAD A
                           RESONATING IMPACT IN THE
     Incremental jobs created  BROADER SOCIETY                                                                              Other areas of impact
     Million; FY 1994-2005
                                                                                           Share of total                   • Contribution to education:
                                                                                           urban jobs*                          6-7x fold increase in tertiary
                                                                                                                                education capacity in states that
                   8.7                                                                                                          account for 90% of exports
                                                                                                45%


                                                                                                                            • Diversity and global exposure:
                                                                                                                                proportion of women in the
                                                   4.0                                                                          workforce estimated to be 30%
                                                                                                                                in 2008 and increasing; around 30%
                                                                                                                                of delivery outside India
                                                2.9**                Indirect                   33%
                                                                                                                            • Offset oil imports: Industry exports
                                                  1.1                Direct                     12%                             offset close to 65 per cent of India’s
                                                                                                                                cumulative net oil imports over past
           Total organized Technology/
                                                                                                                                decade, strengthening foreign
           urban jobs      business
                                                                                                                                reserves
                           services

      * Total urban jobs in FY 1994 amounted to 81.8 million and 90.5 million in FY 2005
    363 multiplier effect; for every direct job created 2.6 additional jobs created in indirect employment
    ** High
Source: Institute of Applied Manpower Research; “The Rising Tide – Employment and Output Linkages of IT-ITES; February 2007”; “Indian IT/ITES Industry: Impacting Economy and Society 2007-
        08”
WILL HAVE                                                US EXAMPLE


          A FAR-REACHING AND AS YET
            UNCERTAIN IMPACT ON THE But…
     Historic data indicates a moderate impact

     IT spend as per cent of GDP
                                INDUSTRY       • Customer
                                                                                feedback is
                                                                                polarised
     4.2
                                        IT intensity
     3.6                                peaked in 2000                         • Severity of the
                                                                                downturn is far
     3.0                                                                        greater

     2.4
                                                                               • Political and
                                                               Current IT
     1.8                                                                        regulatory
                                             Trend at 2.9%     intensity is
                                                                                pressures are
     1.2                                      YoY increase     much less
                                                                                escalating
                                             in IT intensity   than at peak
     0.6                                                       levels
          0
              1970               1980             1990         2000     2007
    364
Source: BEA; McKinsey analysis
ASIA (INCLUDING JAPAN) WILL
                BYPASS EUROPE IN THE GLOBAL
                       ECONOMY BY 2020
    Regional share of global GDP
    Per cent                                                                              Share of global GDP*
                                                                                          1990         2020

     100                                                           Middle East & Africa      5%            7%
                                                                   Latin America             5%            5%
        80
                                                                   Asia (except Japan)       8%           20%

        60                                                         Japan                     18%          10%

                                                                   Europe                    31%          25%
        40


        20                                                         North America             33%          33%

          0
          1990 ‘95               ‘00      ‘05   ‘10   ‘15   ‘20 2025
    365
     * Estimates
    ** Brazil, Russia, India, China
Source: McKinsey Global Forces research
WORK FORCES WILL DECLINE AND AGEING POPULATIONS INCREASE
      IN SELECT DEVELOPED COUNTRIES

    Increase in retiree (60+ years)                                           Decrease in working age (15-60 years)
    population: United States                                                 population: Japan
    Millions of people                                                        Millions of people
                                                                                        83
                                                                                                       75        8

                                                      54
                        38                                               16




                      2008                          2020                               2008           2020


                                                                                          Current offshore
                                                                                           base in India –
                                                                                             1.6 million
    366
Source: UN population prospects, 2004; McKinsey Global Forces research
TODAY’S CORE SERVICE LINES                                                              Highest
                                                                                                        risk of
                 ARE AT RISK OF SHRINKAGE
                         Service line                         Industry revenue
                                                                                                        erosion

                                                              US$ billion, 2008
                         Traditional IT                           3
                                                                                             • Automation of basic
                         AD                                               14                  services (e.g.,
                                                                                              testing,
Tech-                    AM                                                         4         level 1 AM)
nology
services                 SI                                                             1    • Productivity gains
                         IT Consulting                                                  1    • Increasing
                                                                                              standardisation
                         Total                                                          23

                         Rule based decision making               3                          • Interactive voice
                                                                                              recognition
                         Basic voice                                  5                       techniques
Business
                         Basic data                                        2
                                                                                             • New technologies
services                                                                                      such as optical
                                                                                              character reading
                         High-end offshoring*                                  1              to automate data
                         Total                                                                entry
                                                                                   11
     367
      * Includes specialised voice
 Source: NASSCOM data; McKinsey analysis; expert interviews
THE INDUSTRY CAN TRANSFORM INDIA
             BY HARNESSING TECHNOLOGY TO
       Areas
               ENABLEofINCLUSIVE GROWTH
                 Potential ICT solutions

                                               50% of Indians do not have access to primary healthcare –
       Healthcare                              technology can provide it at half the cost


                                               80% of Indian households are unbanked – technology can
       Financial
                                               enable access for 200 million families
       services

                                               India faces a 3-fold shortage in teachers – technology can
       Education                               address this through remote solutions


                                               India suffers from a leakage of 40-50% in public food
       Public
                                               distribution - technology can ensure transparency
       services
    368
Source: Expert interviews; McKinsey analysis
2020 WILL PRESENT A DRAMATICALLY
           ALTERED LANDSCAPE (1/2)
                  Past decade                      2020
Demand
                  • Concentrated footprint         • Significant opportunity outside
                   – 75% with Fortune 500           today’s core markets
                   – 80% from US/UK                 – SMB
1     Market
                   – 75% from BFSI, Telco,          – BRIC, GCC, Japan, ROW
                     Manufacturing                  – Public sector and Healthcare
                   – 60% from IT services

                  • Predominantly private sector   • Public sector, Government
                                                    owned or influenced companies
                  • Managing for cost,             • Innovation, end-to-end
2     Customers    productivity and quality         transformation, risk & compliance
                  • Labour arbitrage dominant      • Access to talent and expertise
                   value driver
                  • Onshore/offshore mindset       • Global delivery
369
2020 WILL PRESENT A DRAMATICALLY
           ALTERED LANDSCAPE (2/2)
               Past decade                        2020
Supply

               • India accounting for more than   • Global people supply chain with
                50% of the low cost workforce      globalised recruiting and talent
                                                   practices

               • Delivery centric management      • Multiple management tracks,
3     Talent                                       globalised expertise

               • Recruiting and training as key   • Emphasis on learning, knowledge
                differentiators                    management, research spending

               • Trainable talent pool            • Deployable talent pools




370
THERE ARE MULTIPLE “STEP-OUT” BUSINESS MODELS FOR PROVIDERS                                  Players today

                                                                        TO CONSIDER                                                         “Step-out” plays
                                                                                                                                            NOT EXHAUSTIVE


                                            Multi-client                4 Solution approach
How to compete (competitive advantage)




                                            services/                                                              Low cost
                                                                                                  Saas enabled
                                            products                                                               product

                                                                        3 Domain approach
                                             Domain
                                                                            Vertical
                                             expertise
                                                                            specialist

                                                                        2 Customer-centric approach
                                            Customer
                                            intimacy                      Full-service
                                                                          provider

                                                                        1 Delivery approach
                                            Delivery
                                                                            Low-cost                               BRIC
                                            excellence
                                                                                                                   specialist

                                                                       Large enterprises      SMBs               Large               SMBs
                                                                       (Fortune 1000)                            enterprises
                                                                                   Developed markets                      New geographies (BRIC)
                                                                                              Where to compete (customer segments)
                                         371 Independent verification and validation
                                           *
                   Source: McKinsey analysis
COMPANIES CAN EMERGE AS
                  WINNERS THROUGH 4 ACTIONS
      Target transformative acquisitions               Deepen end to end capabilities in select
                                                                                         areas
      Ring fence talent and knowledge
      investments
                                                                          Target recession resilient
      Consider strategic                                                 sectors (Healthcare, BRIC,
      alliances for scale               Make                                       climate change)
                                      strategic
      Develop isolutions            invest-ments       Rebalance
      for domestic end-                                 customer/
                                                          services
      customers                                            portfolio



      Fundamentally             Streng-then                               Segment customer base
      transform existing        operations/
                                  delivery                                          for resiliency
      cost structure – 20 to
      30% lower                                          Adapt                Create a portfolio of
                                                   offering/sales             “downturn” services
                                                     approach
      Balance delivery foot-
      print to hedge against
      concentration and forex                                          Invest in transformative big
      risk                                                                                    bets

    372
Source: McKinsey analysis
AN AGENDA FOR ACTION ANCHORED
                    ON A
                5-FOLD VISION
•Intellectual property framework
 (especially enforcement)
                                                                        •Winning through the downturn
                                                                        •Reinvented business models
•Centers of Excellence                                                  •New verticals, geographies and
•Entrepreneurship                                                        customer segments
                                Building             Catalysing
                               India as a             growth
                              preeminent              beyond
                              innovation 5         1today’s core
                                  hub                 markets
•Primary and                                Five                                   •Improved
                    Developing a                            Establishing
 tertiary                             4 themes 2                                    infrastructure (e.g.,
 education           high caliber                            India as a             satellite townships)
 quality and        talent pool of            3            trusted global          •Corporate
 scale up           over 4 million                            hub for               governance
•Curriculum             people           Harnessing         professional           •National security
 and faculty                                                  services
 development
                                      ICT for inclusive                            •Robust domestic
                                           growth                                   demand
                                                                                   •Global branding
                           •ICT solutions for healthcare, education,
                            financial services, public services
                           •Connectivity and access (e.g., broad-band
                            rollout)
  373                      •Soft infrastructure (e.g., IT literacy)
PERSPECTIVE 2020 PAINTS THE WAY
            TO “TRANSFORM BUSINESS,
                     TRANSFORM INDIA”
  What has lead to the success of the industry thus far?


  What will be the altered landscape of 2020, including growth engines and industry
  revenue potential?


  How can the Indian industry lead the way in innovation-led transformation of global
  business and technology-led inclusive growth of the nation?


  What are internal and external threats to India’s leadership and how can it sustain and
  improve its competitiveness in 2020?


  What is the industry vision for 2020, and resulting imperatives and actions for industry
  stakeholders (companies, NASSCOM, the government)?


                               Report release in March
374
THERE IS AN INCREASING NEED
     Social and environmental trends


         TO ADDRESS CLIMATE CHANGE                                                                       BACKUP
                                                                                                         ESTIMATES


         AND ICT IS EMERGING AS A KEY
                                                                                                           Select ICT-
                                                                                                           enabled
                                                                                                           abatements



                    ENABLER
ICT can play a role in abatement of a potentially dramatic rise in global greenhouse emissions by 2020


Greenhouse gas emissions
GtCO2e


                                                 52            30              ICT enables at
                                                                               least 35% of
                                                                               global
                                       12
                                                                               abatement
                      40                                       22              potential




                                                                8
                                                                               22




                Emissions      Incremental   Emissions     Potential      Emissions in
                in 2002        emissions     in 2020E      abatement      2020 with
                                                                          abatement
     375
 Source: McKinsey analysis
Energy efficiency/climate change

                                                                                        NOT EXHAUSTIVE
        OPPORTUNITIES EXIST ACROSS A BROAD SET OF APPLICATIONS AND ARE                         BACKUP
             NOT LIMITED TO THOSE TRADITIONALLY ASSIGNED TO ICT

     Abatement potential, GtCO2e

 Industrial motor                                                              Efficient logistics
                       0.68                                             1.52
 optimisation                                                                  and supply chain
 Industrial process                                                            Private transport
                    0.29                       Industrial                 0.50
 automation                                                                    optimisation
                                               processes                  0.25 Dematerialization*
                                               efficiency
                                                                          0.16 Efficient vehicles
                                                                               Traffic flow monitorin
                                                                          0.10
                                                                               planning simulation
                                   Efficient       ICT      Efficient
                                   building    efficiency   transpor
                                   s                        t
Smart
                                  1.68                                  2.03      Smart grid
buildings
Tele-                                           Efficient                         Combined heat
          0.26                                                             0.40
commuting                                        power                            and power (CHP)
                                               generatio
    376
     * Excluding telecommuting
                                                    n
Source: McKinsey analysis
Slide 10




   WHAT DO THEY DO



                     Transaction (purchasing) behaviour: Frequent shoppers/ flyers,
                     bulk buyers, occasional shoppers, declining custom etc.



                     Motivation-based behaviour: Impulse buyers, early adopters,
                     bargain hunters, status seekers.



                     Lifestyles: Often mixed with demographics, indicate needs
                     through preferences manifested in everyday behaviour (a
                     number of popular templates and commercial databases of
                     pre-scored population).



                     B2B: Order consolidators, end-of-quarter (end-of-year) buyers
                     etc.
Slide 5




   SEGMENT MANAGEMENT

                                           Acquisition

     Business goals:
                               Segment 1   Retention
                                           Development
          Get customers

          Keep customers

          Grow customers                   Acquisition
                               Segment 2
                                           Retention
                                           Development



      Overall objectives                   Acquisition
      translate to different
                               Segment 3   Retention
      priorities in each
      segment.                             Development
Slide 7




   WHY NEEDS?




    Fundamentals:             The Link to Value:


          Any business             In satisfying needs a business provides value.
          only exists if it
          has customers.


                                   Products and services represent value to the one
          Customers
                                   with needs (the Customer).
          have specific
          needs that                     (see Added Value concepts in economic theory,
          have to be                     supply/demand concepts etc.).
          satisfied.
                                   In the process of satisfying needs value ‘changes
                                   hands’.
          A business only
          exists to satisfy              (see Value Migration concept in strategy models and
                                         theories).
          specific needs.
mass media
Spectrum of Solutions

     • Most companies build their businesses through multiple brands.
       Architecture solutions range on a spectrum from ‘branded house’
       to ‘house of brands’.

                                           Linked Brands


 Independent brands,                                                                     Single parent brand
  each maximizing its      House of                                Branded                  spans a set of
impact on the market.       Brands                                  House                     offerings.

                                               Reinforce a global organization mindset

                         Build equity in multiple brands

                                                 Build brand equity in master brand
                        Target multiple customer segments

                                              Maximize synergies among business units
                          Minimize risk of bad publicity

                                                                                                      387
Branded House
   Description: One flagship/driver brand, applicable to all customer segments, serves as the
      umbrella and primary point of reference for all product and service offerings


                                             Master Brand

                                 Consumer                   Business      Use generic descriptors, rather than
                                                                          brand names at this level
                                 Product 1                  Product 1
                                 Product 2                  Product 2
                                 Etc.                       Etc.

  Example: Virgin Group successfully extended the brand into multiple, disparate markets and
      categories based on the lifestyle brand that Richard Branson has built




Travel and Transportation      Entertainment            House and Home            Business and Finance

388
Title
         Category 1   Category 1   Category 1   Category 1   Category 1

Item 1



Item 2



Item 3



Item 4



Item 5



Item 6



Item 7
Operating Profit (%)
                                                 Area Chart




                                 10%
                                           15%




      0%
                   Company A




                   Company B




Market Share (%)

                   Company C




                   Company D
100%
Harvey Balls and Harvey Ball Chart Template
                     Harvey Ball Chart
                              x
                                               Category A   Category B   Category C   Category D
                              x

                                   Metric 1




                     Segment I
                                   Metric 2


                                   Metric 3


                                   Metric 4


                                   Metric 5
                     Segment II




                                   Metric 6


                                   Metric 7


                                   Metric 8
                     Segment III




                                   Metric 9

                                   Metric 10

                                   Metric 11
Slide Title Placeholder
Situation, Complication, Resolution
                           Title 1                                    Title 2                                 Title 3
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Title
                        TOMORROW
TODAY

                Lorum
Lorum



Lorum           Lorum



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Emerging Markets - BRIC
                                          26.5
                                          32.9
                                          24%
            15.6                                  84.5
            22.5                                 132.3
            44%                                  57%



                                         9.4
                                        14.1
                                        50%
                                 15.6
                                 22.5               1.0
                                 44%                1.3
                                                   33%
 World
 2000 = 151 million
 2010 = 221 million
 Increase: 46%
Zimmet P et al. Nature. 2001;414:782.
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Timeline                Lorem
                  NOV 07              DEC 07           JAN 07              FEB 07     MAR 07           APR 07             MAY 07     JUN 07



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                           is perfect for outlining
                           tips, highlighting rules
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World Map – Fully Customizable

                                 Countries with > 20% Market Share
                                 Countries with < 10% Market Share
Industry Overview


           Extensive and Complex Ecosystem                                                  Ad Platforms Extract Substantial Profits
                                                                                Total Revenue: $111B, Total Op Profit: $90B

                                                                                20%                                                         $10B
                                                                                                              $100B




                                                            Operating Profit%
                                                                                15%
                   Content      Web2.0       Platform
     Advertising   Providers   Providers     Providers
      Networks                                                                  10%                      Operating Profits                   OP
                                                                                                              $85B                           $5B
       Google       Blogs         Digg       Facebook                           5%                                                                 $1B
                                                                                                                                                    OP
                                                                                                                                                   $0.5B
                                                                                 0
                                                                                                                 Revenue
                                                                                         Ad Networks        Content Providers        Platform Providers




    Advertising Networks        Content Providers                               Web2.0 Providers                      Platform Providers

 Hold industry power           Key suppliers to Ad         Increasing power in the                               Opportunity to move up
 Control profit pool            Networks                     value chain                                            value chain as new control
 Own end customer              Completely reliant on Ad    Increasingly depends on                                point in Ecosystem
 IT leverage to reduce          CPM swings                   cooperation with                                      Increased competition and
  costs                         New entrants driving         Platform owners and Ad                                 new entrants (Opensocial)
 Introducing revenue            prices downward              networks                                              Need ad delivery capability
  generating services           Act as both competitor &                                                            to offer attractive CPMs to
                                 partner to Web2.0                                                                   developers
                                 Providers
Process“Lorem” Chart
                       Flow         (5 Sub-Segments)

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                                              Level of Aspiration:

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                                                                                                    407
Waterfall Chart



                                                14




                                       120




                                                        269

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                       45


                  30

    15

    Cat 1     Cat 2    Cat 3   Cat 4   Cat 5   Cat 6   Total
Company Name
                  End-to-End Experience

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Factors affecting innovation strategy

                                  Internal environment

       Generative mechanisms




                                                               Integrative mechanisms
                               Corporate      Organisational
                                Strategy         context


                                        Innovation
                                         Strategy

                               Technology        National ,
                                evolution       Regional &
                                                 Industry
                                                  context
                                  External environment
Underlying Drivers in Growth Markets
                Technology Adoption Strategies


               Pragmatists:                 Conservatives:
               Stick with the herd!     Stick with what‟s proven!


     Visionaries:
Get ahead of the herd!                                Skeptics:
                                                     Just say No!

Techies:
Just try it!
Cisco Systems and
                          The Category Maturity Life Cycle
                                          Internet Routers
                                          • Core
                                          • Edge
           Advanced                       • Access
           Technologies                   Internet Switches            Non-Internet
           • VOIP                         • Modular                    Protocol Support
           • Security                     • Stackable                  • SNA
           • Wireless                                                  • ATM Frame Relay
           • SAN switches                                              • Novell Netware
           Home Networking                                             • Etc.
           • Wireless networks
           • VOIP adapters
                                                  C
                                 B                                 D
                        A
                                                                                      E
Sector Futures                       Problem Children
• Data Center Virtualization         • Optical network equipment
• Service Provider Triple Play       • Service Provider access
• The Networked Home
Complex Systems Model
                                         Target Customers


                                                         Solution Sales


Consulting & Integration Services



                                                    Solution Architecture


     3rd party                 Element                   Element                    Element          3rd party
     element                   #1                        #2                         #3               element


                                                    Technology Architecture


Integration Platform


Legacy System                       Legacy System                   Legacy System             Legacy System
Volume Operations Model
                        Brand Advertising
            Consumers                                       Consumers




Consumers                       Offer       Offer                   Consumers

                        Offer                       Offer
                                    Technology


Consumers               Offer                       Offer               Consumers
                                Offer       Offer

                                 Shared
                                 Infrastructure
    Consumers                     Distribution                  Consumers
                                  Channel


                                Promotions
Fractalization in Mature Markets



   1           2            3




                           PC


   4           5            6
Fractal Markets: The                               nth       Device
              The Example of Telephones
                   VOIP        Video
                       Phone               Phone

                                                         Security
            Fax
                               Broadband                 System
                               Line
  Speaker          Office                   Bedroom                 Baby
  Phone            Phone                    Phone                   cam

                               Kitchen
                               Phone
   Email           Cell                       Cordless              Intercom
   Device          Phone                      Phone
                                  Car
                                  Phone                  WiFi
             PDA
                                                         Phone

                      Emergency           Game
                      Phone               Phone
Innovation Types for Fractal Markets
                                Customer intimacy
Line Extension
                                adds value at the surface
Innovation

Enhancement
Innovation

Marketing Innovation


Experiential Innovation
                                            PC
Value Engineering
Innovation

Integration Innovation


Process Innovation


Value Migration
Innovation
                          Operational excellence
                          extracts resources from the substrate
Core Becomes Context Over Time
       The End of Core is Commoditization
                              Video games & downloads

                          Camera functionality

                  SMS messaging

              Color screens

         Fashionable accessories
    Longer battery life

Subsidized cell phones

       Cellular Telephony Example
The Five Levers Model
       Extracting Resources from Mission-Critical Context

                     1.   Centralize. Bring operations under a single authority to
                          reduce overhead costs and create a single decision-making
                          authority to manage risk
                     2.   Standardize. Reduce the variety and variability of processes
Core      Context         delivering similar outputs to further reduce costs and
                          minimize risks.
                     3.   Modularize. Deconstruct the system into its component
                          subsystems and standardize interfaces for future cost
                          reductions.
                     4.   Optimize. Eliminate redundant steps, automate standard
                          sequences, streamline remaining operations, substitute
                          lower-cost resources, and instrument the process for
                          monitoring and control.
                     5.   Outsource. Drive processes out of the enterprise entirely
 Requires                 to further reduce overhead, variabilize costs, and minimize
 specialized              future investment. Incorporate monitoring systems into
 support                  Service Level Agreement
A Sequenced Positioning Matrix
                                   SmartDraw Positioning




                                            EASY
                               SmartDraw                   PrintShop




                              BUSINESS                    ARTISTIC




                                            DIFFICULT
                                                        Adobe Illustrator
                                 Visio
                                                          PhotoShop




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Budget and Resource Management Strategy Map 2008-09
                                                                                    BRM MISSION
             Provide: Decision support and resource management services to the UCSF enterprise to optimize the acquisition, management, and effective utilization of
                                     resources while safeguarding University assets and assuring compliance with policies laws and regulations.
                                                                                     BRM VISION
               We strive to provide excellent resource management and decision support services while safeguarding University assets and assuring compliance with
                                                                           policies, laws and regulations.


             CUSTOMER                                                                                                                           FINANCIAL
             SERVICE                                                                                                                         PERFORMANCE

                                                                                 Provide Trusted
                                Improve Customer &                                                                                Maximize Value of
                                                                                 & Responsible
                                Stakeholder Satisfaction                                                                          Unit Resources
                                                                                 Stewardship
                                Through C.A.R.E.


                                                         Promote a Culture of
PROCESSES




                            Target & Deliver High
INTERNAL




                                                         Fairness,
                            Quality, High Value Services Transparency
                                                          & Accountability

                             Attract & Retain a
LEARNING &




                                                                                                                                   Improve Critical
                             Diverse, High-Quality
GROWTH




                                                                                     Strengthen Supportive                         Management and
                             Workforce                                               Work Environment                              Staff Skills

              FAS Strategy Map 0809 (08626).ppt
Virtual Server Roadmap
              2007
                          R2 SP1 RTM
       2006

                     R2 SP1 Beta
2005
                     Virtual Server MOM
                     Management Pack R2
         Virtual Server 2005 R2
Virtual Server Roadmap
              2007
                          R2 SP1 RTM
       2006

                     R2 SP1 Beta
2005
                     Virtual Server MOM
                     Management Pack R2
         Virtual Server 2005 R2
Analysis Framework


First mover advantages                           Company Analysis                         Perceptual mapping
                                                 Marketing Myopia
         Competitor                                                                            Customer Analysis
          Analysis
                               Positioning                          Segmentation



                                        Marketing Strategy                                 Marketing Orientation



                                                                    Branding
                                                         Product
                         Pricing process                               Product Line Strategy
                         Pricing and innovation (ODI)     Price        (Cambridge)

                                                        Promotion
                                                          Place      Going to market
                            Direct marketing
                                                                     (Goodyear)
                            (Calyx)



                                                        Market
The McKinsey Seven-S Model

                               “Structure
          Strategy              follows
                                strategy”


Style                Structure
          Shared
          Values
Skills                 Staff

          Systems
                               “Get the right
                               people on the
                               bus.”
Multinational Company Investment in Developing Economies has
Increased Rapidly in the Past Decade
Inflows
U.S. $ Billions




                              Main drivers
                                 Liberalization and
                                 privatization
                                 Decline in transport and
                                 communication cost




 * Based on estimates from OECD 2000 segmentation of total FDI (developed and developing countries); excludes “resource seeking” FDI
   (e.g., for petroleum)
Source: OECD; McKinsey Global Institute; WDI
A Broad Fact Base Provides Range of Insights


                                          China              India             Mexico             Brazil


Auto                                                                                           
Consumer
electronics                                                                                    
Food retail                                                                                      
Retail banking                                                                                   
IT/BPO*                                                


       * Information technology/business process offshoring (IT/BPO); completed individual case
         studies for IT and BPO, thus bringing the total studies completed to 14
Most Economies Clearly Benefit from Foreign Investment



                     Very                                                                     Positive
                     positive                                                                 or very
                                                                                              positive
                                                                               *              impact in
                                                                                              13 out of 14
                                                                                              cases
                     Positive                                                                 across
Overall FDI impact




                                                                             **               sectors



                     Neutral



                     Nega-
                     tive


                                Pure market-seeking    Tariff-jumping    Efficiency-seeking
                                                      Motive for entry
               * BPO
              ** IT
          Source: McKinsey Global Institute
Production and Excess Capacity in Brazil Auto 1994-2001
                                                                                            3,100
  Thousand vehicles per year                                                       3,000
                                                                          2,750
                                                                 2,500
                                                       2,300                                 1,399
                                                                                   1,283
                                               2,125
                                                                          1,173
                                       1,900    141
  Total capacity     1,700     1,800                    799      1,213
                                       162
  Excess                       263
                     200
  capacity


                                               1,984
  Actual                               1,738                              1,597    1,717     1,701
                    1,500      1,537                    1,501
  production                                                     1,287




                     1994      1995    1996    1997     1998     1999     2000     2001     2002


      Utilization     88        75      91      93       65       51       57       57       55
      Percent




 Note: Exports are usually 20-24% of production (only 16% in 1995-1996). Capacity figures reported
        are for end of year. Total capacity numbers are rough estimates, and depend on each OEMs’
        assumptions about shift lengths, etc.
Source: Anfavea; CSM Worldwide; Lafis; Just-auto.com; McKinsey global institute
Largest FDI impact Comes Through Induced Competition
Labor productivity*

                                                                    84           356
                                                       156




                                           144


                 100           38



               Productivity Improve-   Improve-     Exit of       Entry of Productivity
               in 1992-93 ments at     ments at     PAL           New      in 1999-00
                            HM         Maruti                     players


                             Indirect impact of                  Direct impact
                             FDI driven by competition           of FDI
     * Equivalent cars per equivalent employee; indexed to 1992-93 (100)
Source: McKinsey Global Institute
ROUGH ESTIMATE
Large Benefits from Informality in Brazil
Indexed to formal sector net margin = 100



                                                                                           176
    Mexico                100                                   36         26
                                                14


                           Key advantage for
                           informal retailers in
                           Brazil, but not Mexico
                                                                                            345
    Brazil                                                                 40
                                                                55

                          100                  150


                       Formal player        VAT and         Social     Income tax      Informal
                       net income           special taxes   security   evasion         player net
                                            evasion         payment                    income
                                                            evasion




   Note: Analysis modeled for a representative supermarket – informal sector assumption is that 30%
          net sales and employee costs go unreported
  Source: McKinsey analysis
Priorities among multiple objectives                                                           Similar emphasis
                                                                                                                                       EXAMPLES

                                         Benefits to   Efficient   Proceeds for   Universal   Attract       Networked
                        Country          customers     industry    government     service     investments   readiness
                        Germany                                                    
                        France                          
  Developed countries




                        U.K. (1)                                       
                        U.K. (2)                                                                                        Broadly favored
                        Sweden                                                                                          market efficiency
                        U.S.                                                                                           and competition
                        Australia                       
                        New Zealand                     
                        Japan                            
                        South Korea                                               

                        Argentina (1)                                  
                        Argentina (2)                    
                                                                                                                           Compromised
                        Brazil                                                     
                                                                                                                          between
  Emerging countries




                        Chile (1)
                        Chile (2)                                                                                        efficiency, privatizat
                        Mexico (1)                                                                                        ion proceeds and
                        Mexico (2)                                                                                        teledensity
                        Czech Republic                                                         
                        Hungary                                                   
                        Poland                                                     
                        Russia                                                     
                        Malaysia                                                                             
                        South Africa                                               
                                                                                                                           Promoted tele-
                                                                                               
Developing




                        China
 countries




                                                                                               
                                                                                                                           density and
                        India
                        Indonesia                                                                                        additional
                        Philippines                                                 
                                                                                  436                                      investments
Measurable dimensions

        • Teledensity                     Universal access




        • Price levels                    Benefits to consumers




        • Incumbent performance   Proceeds to government




       * Footnote
Source: Source                    437
Proceeds to Government
                          Change in performance and relative value of incumbent
                                             % median values
                                                                                       At flotation
                                                                                       Flotation + 3 years


                                                                          P/E premium over main stock
                      EBITDA                   EBIT                       market index
                                                                                               51
                                      46
                           41
Countries with                                                 30                 32
priority on proceeds to                            21
Government



                           53
Countries with no                     43
priority on                                        26                             28           27
proceeds to                                                    17
Government


                                                   438
4 McK High Efficiency Time Management


      How to make a scheduling table

                                   Remember to have a summary on your
                                   table everyday; The last step to finish
                                   the table;




        It is not artwork                                                    The Key is content
                                       Any styles you want
                                                                                Through the
             Be simple;              Either on a notebook                    table, Find the shortest
              The more               Either on your PDA…                     path to the success
            complicated table                                                   Through the
                                      Either a chart, or an
            is, the worse effect                                               table, self-examination
                                      Excel…
            will be.                                                           on your work.
                                                                                The content of the
                                                                               table: perspective of the
                                                                               future as well as the
                                                                               control of present



                         Precondition: INSISTENT


439
4 McK High Efficiency Time Management


                STEP 1: One Day one Table
 • The advantages of scheduling daily life with a table

Tables make us clear with the
                                           Tables save time                             Tables enhance enthusiasm
purpose anytime
   – Goals are important to the
   success;                                  – Sometimes, we heard: “God, how             –   Tables make the goals more clear;
                                             time flies!”, “It’s not urgent, leave it     – When you finish the work a
   – Goals cannot be settled one time.       tomorrow”. “I’m sorry, I’m late”....
   It should be evaluated/modified along                                                  day, you could check which you’ve
   the time passing;                         – Tables arrange things according to         done, which you haven’t done and
                                             priorities;                                  which you could have done better so
   – Tables make the goal to be                                                           that your enthusiasm can be
   touchable and actual that avoids          – Time is equal to people whether
                                             he is success or not.                        enhanced;
   wasting time aimlessly;
                                             –   Key points: Priorities                   – A Table each day will make
   – E.g.: Try use 10 minutes everyday                                                    complicate things simple and keep
   to write down the current goals. One                                                   you in passion;
   week later, you will have dozens even
   hundreds of achievable goals.                                                          –   Key words: passion
   –   Key words: Enforce




440
2 Do the important things rather than urgent things


Do things urgently, then the things not urgent
Directly Result in Lower Effectiveness


      People with lower Effectiveness spend 80% time and energy on the
       urgent things. In their mind:
      Things ‘MUST’ be done today  Most Urgent
      Things ‘SUPPOSE ’ to be done today  Quite Urgent
      Things ‘CAN’ be done today  Not Urgent


                                                              The more urgent a task
                                                              is, the less important it will
                                                              be. Examples: Long term
                                                              planning, personal medical
                                                              check are sometimes
                                                              delayed by ‘Most urgent’
                                                              issues: telephone
                                                              meetings, reporting forms


441
AN $800 BILLION ESTIMATE IS
                       REASONABLE IN A MILD RECESSION
 Estimated cumulative credit losses: today’s crisis                                                                                                                Estimated cumulative credit losses: past crises
 $ Billions                                                                                                                                                        % of GDP



                                                                                                                                              2,000                                                                            35.0%
                                                                                                                                                                 35



          Components of credit loss                                                                                                                              30
          • Residential mortgages
          • Commercial real estate
          • Credit cards and auto loans                                                                                                                          25
          • Commercial and industrial loans                                                                                   1,280
          • Corporate bonds
                                                                                                              1,156
                                                                                                                                                                 20
                                                                                                945
                                                                                                                                                                                                              15.0%
                                                                              800                                                                                15

                                                              625
                                             500*                                                                                                                10
                             400*
             319                                                                                                                                                                              5.9%
                                                                                                                                                                   5         4.0%



                                                                                                                                                                   0
          Write-offs      Jan             Merrill Lynch* McKinsey     McKinsey            IMF             Goldman         McKinsey       Allianz                           US Savings      McKinsey        Japan           Emerging
          to date         Hatzius**                      (Bounce Back (mild                               Sachs           (End of an Era Dresdner                          and Loans       (mild           banking         markets
                                                         scenario)** recession                                            scenario)**                                      (1986-95)       recession       crisis          banking crisis
                                                                      scenario)**                                                                                                          scenario)**     (1990-99)       (1997-98)


% of
             2.4%           3.0%            3.7%            4.6%            5.9%            7.0%            8.6%            9.6%           14.8%                  $B          $275             $800            $750            $400
GDP

          * U.S. residential mortgages only
         ** Note: Mild recession scenario assumes little or no real economic growth in 2008 and economic recovery begins in early 2009. Bounce Back scenario assumes Bounce Back begins in late 2008. End of an Era scenario
            NYO-AAA123-20080607-                                                                                    442
               assumes little or no growth in 2008 and through the first half of 2009 with recovery beginning in the second half of 2009.

       Sources: McKinsey analysis, IMF, Goldman Sachs, BEA U.S. Dept. of Commerce
LOSSES ARE LIKELY TO COME FROM
         RESIDENTIAL AND COMMERCIAL
$ Billions       MORTGAGES                          68% of total
                                                                                                                      130
                                                                                                                                      800



                                                                                                     130

                                                                                   120


                             280                        140




                       Subprime                     Non subprime             Commercial          Consumer credit* Corporate   Total
                       residential                  residential              mortgage                             credit***


 Goldman                  330**                       170**                        183               223               251            1,157
 Sachs
 (3/7)

 IMF                        375                        188                         240                20               120            945




   * Losses incremental to normal expected losses
  NYO-AAA123-20080607-                                                                     443
  ** Assuming that two-thirds of residential mortgage losses are from subprime mortgages
*** Including high yield bonds and leveraged loans
HOW FAR DO WE HAVE TO GO? THE
                   BANKS ARE NOT THERE YET!
Impact on global banks
3 year estimate (2008-2010); Capital, $ billions
                                                                                                                                                    Total book equity
                                                                                                                 Corresponds to $80                 of the top 400 US
                                                  ~80                                                            billion in assets sold             commercial banks
                                                                      ~165                                                                          ~$1.3 trillion
                            ~132                                                         500-600                                                                           Possible actions going forward
       ~550                                                                                                                                         (2007)

                                                                                                                ~232
                                                                                                                                                                           • Reduce capital through
                                                                                                                                                         300-350               retained earnings*
                                                                                                                                       ~8
                                                                                                                                                                           • Cut dividends further
                                                                                                                                                                           • Continue raising capital
                                                                                                                                                                           • Reduce assets on balance
                                                                                                                                                                               sheet to free up capital



  Capital impact       Shortfall for     Capital required Tax shield                  Total capital         Capital raised       Capital freed up     Capital shortfall
  of expected total    3 years future    due to SIV’s/    reduction from              shortfall             since Jan-07         through              assuming return
  write-down           loan origination conduits added to write downs                                                            financial            to on balance
  since Jan-07         given shutdown of balance sheet                                                                           asset sales          sheet structure
                       securitization
                       markets



                        Estimated based     Estimated             Assuming a
    McKinsey                                                                                              Bloomberg           Banks have been        Could increase further
                        on projected        based on $1.6         30% blended
    estimates                                                                                             estimates of        able to unload         due to
                        MBS, ABS and        Trillion in SIV’s and tax rate                                                    ~$80 B in              • Capital
                                                                                                          capital raised by
                        CDO demand          conduits added to                                                                 assets, freed             requirement
                                                                                                          banks since
                        from credit         banks balance                                                                     capital assumed           increases
                                                                                                          Jan-07
                        worthy              sheets (~$800 B                                                                   based on 10%           • Need to reduce
                        borrowers, whic     from US banks and                                                                 capital                   leverage ratios**
                        h cannot be met     ~$800 B from                                                                      requirements
                                            European banks)



       * Retained earnings expected to be a total of $330 billion for 2008-20010, assuming a reduced dividend payout ratio at 2001 level (~40%, cf. 2006 average payout ratio of 55%) over net
         income of top commercial banks worldwide, estimated to be similar to 2001 to 2003 net earnings ($550 billion)
          NYO-AAA123-20080607-                                                                         444
     ** Reducing leverage ratios back to 2002 values would require an additional $100-200 billion in capital
   Note: Total assets of top 400 largest banks in U.S. amount to ~$22 trillion
 Source: IMF; Bloomberg; SNL financial database; team analysis
Our Value Proposition
Business
 Value                                                                                              Innovation
                                                                            Frontier


                                                                        • Wireless Applications
                                          Enhancement                   • Bluetooth
                                                                        • IT Strategy Consulting
                                        • Business Intelligence         • Process & Change
           Utility                      • Collaborative Commerce
                                                                          Management Consulting

                                        • Mobile Enhancements
                                        • Consumer Portals
      • Infrastructure Management
                                        • Dealer Management System
      • eSecurity
                                                                                   Competitive
                                        • SCM/CRM
                                                                                Advantage Focused
      • ERP Applications
      • Employee Self Service Portals

                                                Effectiveness Focused



              Efficiency Focused




                                                  Relationship Complexity
Defining moments
“From the first day in dealing with Wipro, there's been nothing but quality ,character, highest
integrity, highest quality work. As a Joint Venture, you wouldn't find a better partner. As a
supplier, you wouldn't find a higher quality partner.”
                                                                             Jack Welch
                                                                             GE




     “ Our vision for the future is everything for the internet …. By providing all of the
      communication processes for that technology. Wipro is right there in the center of that
      vision .”
                                                                     Patrick Burke
                                                                     Director, Global Development,    Compaq




 “... when I ask them (Wipro) to do a difficult task and they stand up and say they will do
  it, they'll move heaven and earth to make sure the job's done. The integrity and personal
  commitment that's been proved to me is extremely gratifying”

                                                           Jim Shields
                                                           Director International Carriers Division
                                                           Nortel Networks.
India – The Destination of Choice for
              Outsourcing
                     “Two out of every Five Fortune companies outsource to India.”



                             NASSCOM - 2001

“Vendors rate India as the number 1 choice for offshore outsourcing”




       World Bank

                     “India is the most mature region for offshore outsourcing”


                             IDC - 2001

“India has 80% of the US outsourcing market”


       Giga Information Group –2000
India – The Destination of Choice for
              Outsourcing
      India is one of the hottest locations for offshore outsourcing with software exports to
       the tune of $6.2 bn in 2000-01 and a CAGR of 62.3% for the last five years*
      During 2000, 185 of the Fortune 500 companies outsourced their software
       requirements to India*
      According to a Mckinsey-Nasscom study, the potential for software services exports
       from India will be USD 50 billion by 2008




                                                                                   India
     Vendor Sophistication




                                                 Philippines
                             (Number, Quality)




                                                                                           Cost
                                                       China                                                                                         India
                                                                          CIS                                                                        Low Cost
                                                                                                                                                     High Quality
                                                                                                                                                     Development
                                                     Mexico



                                                    People Sophistication                                      Quality of Supply
                                                 (Number, Cost, Language Skills)                  (Resource Availability, CMM Level, Cultural Fit)

Source: Mckinsey-NASSCOM
Quality Excellence – Setting
                         International Benchmarks
                                  PCMM        • Well-defined skill sets, role based competency mapping, ease of replaceability
                                              • The world’s first PCMM Level 5 company in Dec 2001
                                  Level 5



                                       • Reinforcing our technical competence with this quality standard for Telecom
                        TL 9000        • World’s first Software Services company to be certified in Nov 2001



                              •    Sustaining Continuous process improvements by eliminating causes of defects
           Six Sigma          •    Started in 1997. 1000+ projects initiated till date




    SEI-CMM        •     For driving in-depth and Continuous process improvements
     Level 5       •     The World’s 1st IT Services Company Achieved in 1998




ISO 9001       •       Built the basic framework for the processes
               •       Achieved in 1995
Integration planning framework
                                    Strategy
                                    • Strategic priorities
                                    • Go to market strategy
                                    • Portfolio
                                    • Channel strategy


      Measures                                                     Structure & process
      •    Customer satisfaction                                   • Organization structure
      •    Financial                                               • Systems & processes
      •    Employee satisfaction                                   • Information flows and
      •    Operational excellence                                    decision making process
      •    Recognition and reward                                  • Financial & information
           systems                                                   systems architecture

                                    People & culture
                                    • One common culture
                                    • Retention of top talent
                                    • New competencies for our
                                      people
                                    • Roles and responsibilities

                                                                                 Managing a Smooth and
page 450                                   August 23, 2009
                                                                                  Successful Integration
Culture integration planning
                             framework
Sample input
                                                           Structure
• Newco exec                    Strategies
  culture session                                          & process
• HP historical
• CPQ historical
• New HP brand                               Corporate
• Competitive                                objectives
  environment
• Customer




                                                                       Metrics &
                    Behaviors                 Values                   rewards


                                                                                     Sample output
                                                                                  • Vision & governance
                                                                                     for new company
                                                                                  • Balanced scorecard &
                                                                                     pay metrics
                                                                                  • Leadership selection
                                                                                  • Formation & start-up
                                             Policies &                              of new teams
                                             practices                            • Customer (quality)
                                                                                     initiatives
                                                                               Managing a Smooth and
                                                                                  • FastStart program
page 451                                     August 23, 2009
                                                                                   Successful Integration
The new world of HP IT

                                          Mailboxes
 Weekly email volume                       229,000      Number of countries
     24 million                                              >160


Number of desktops                                            Accounts
    220,000                                                   232,632
                    Sites
                 networked                                        # of network
                   1193                                             devices
                                                                     39,000
       Applications                        Hits/day
         >7000                      on @hp employee portal    # of daily calls
                 IT professionals         >2 million             (IT help
                      10,000                                     centers)
                                                                   8000

                                                              Managing a Smooth and
page 452                            August 23, 2009
                                                               Successful Integration
Five Stages of Change Management




                                    Managing a Smooth and
page 453          August 23, 2009
                                     Successful Integration
Overview: HP’s People Strategy


                Best Place to Work
                   Energize

                High Performance
                   Workplace
                    Mobilize

               New HP Foundation
                    Stabilize
                                       Managing a Smooth and
page 454             August 23, 2009
                                        Successful Integration
and heating needs will
       increase substantially
                                                       Electrical capacity requirement forecast
                                                       Summer peak load, MW
New York City population forecast                                                    14,700
Millions of residents                                           11,400
                                                                                                  +29%
                               9.1
         8.2                                    +11%
                                                                2005                 2030

                                                       Electrical consumption forecast
                                                       Millions of MWh per year
                                                                                         72
                                                                  50
                                                                                                  +44%


                                                                2005                 2030
        2005                   2030
                                                       Heating fuels demand forecast
                   +                                   Million MMBtu per year
 Increased use of appliances and air conditioning
                                                                 422                   480
                                                                                                  +14%


                                                                2005                 2030
Overview of NYC CO2 emissions
                         reduction plan
                                       1 AVOIDED SPRAWL
                                           15.6 MIL TONS/YR
                                       2
                                         CLEAN POWER (30%)
                                       3 10.6 MIL TONS/YR
                                           EFFICIENT BUILDINGS (50%
                                       4 16.4 MIL TONS/YR

                                           EFFICIENT TRANSPORTATI
                                           (20%)
                                           6.1 MIL TONS/YR




Source: Mckinsey Team analysis
key areas for targeted
                     incentives                                                                                                     Incremental
                                                                                                                                    monthly
                                                                                                                                    residential    Average cost     Payback to avg.
                                                                                                                                    (HH)           to participant   participant
                  City to lead by example: 30% reduction in energy                                                                  charge*       School: $400k     10 yrs
1 Institutional &     use by 2017 (retro-fits, lighting upgrades, O&M)                                                                  $0.18                                   EX
  Governmental All major institutional buildings                                                                                                  Hospital: $265k   4-6 yrs
                      (medical, spiritual, educational) challenged to
                  Large commercial buildings – efficiency upgrades to
                      match the city’s targets                                                                                                    Large: $340k      3 yrs
2 Commercial &        centralized systems and upgrade lighting                                                                         $0.61                                    EX
  Industrial      Small commercial and retail – upgrade lighting at                                                                               Small: $7k        3 yrs
                      change of occupancy or major rehab
                  Efficiency upgrades to centralized systems in large                                                                             Large: $50k       3-4 yrs
                      residential buildings with >50 units                                                                                                                    EX
3 Residential                                                                                                                          $0.32                        Immediate
                  Direct install program of compact fluorescent lights                                                                            Small: $0
                      in all residential units
                  New buildings required to be 20% better than
4 New                 Energy Code                                                                                                      $0.12      Cost neutral      Immediate
  construction Graduated rewards system for applying ambitious                                                                                                      payback
                      energy efficiency standards in new buildings
                  Market transformation through incentives along
5 Appliances          supply chain                                                                                                     $0.45      Cost neutral      Immediate
                  Work at state and federal level to steadily improve                                                                                               payback
                      standards for appliances and electronics
  Outreach, trai                Education of the public
* ning and                      Training for building professionals
  quality                       Certification of energy efficiency professionals
  control
      * Assumptions: ratepayer funds spread over 8.5 yrs; contribution to SBC funds from residential segment at 31%; ~18% funding
              overlap of existing DSM programs and new initiatives
      Source: NAESCO, team analysis
Why we target Institutions and Government for
1 accelerated action.

                        Key factor:                                       Result:

  They have the most   • Institutions and government are long-term        Longer paybacks/ life-cycle
  to gain                building owners                                  analysis make sense
                       • The same entity that pays the capital            Investments will result in
                         costs, pays for energy consumption and repairs   savings to the investor
                         (aligned incentives)
                       • The size of institutional building portfolios/   It’s worth taking on the
                         campuses makes the intellectual capital          learning curve
                         involved in energy savings more cost-effective
                       • The missions of institutions and government      CO2 reduction is good for the
                         are aligned with the public good                 image of governments and
                                                                          institutions


  They will have a     • Institutions and government account for 18%      5% reduction in CO2 from
  large impact           of the city’s building-related CO2 emissions     NYC buildings in 10 yrs
                       • Work on this scale could help transform the      Creation of a large trained
                         market                                           workforce and codifying best
                                                                          practices in efficiency
                                        Universities may have a
                                         particular role to play in
                                         critiquing and codifying the
                                         discipline of Building
                                         Efficiency
Achievements ….

                                                                                                     Expected: 35 Client-
                    First major client                                                               Execs, 100 support &
                        signed up                                                                      900 Professionals


  Founded &                                                  22 Client-Execs, 78           EVS-Shanghai
  Commenced                     Acquired the IP of
                                                               support & 450           Research Centre Will
                                CommNOW in USA
  Operations                                                    Professionals             be Operational



12-’00     07-’01          03-’02         12-’02        12-’03          12-’04     06-’05    08-’05 12-’05


                     Achieved             12 Client-Execs, 23 support                           26 Client-Execs, 94
                    profitability             & 205 Professionals                                 support & 650
                                                                                                   Professionals



   After achieving profitability, EVS has been doubling every year and hopes to do so until
   December 2006!
   Goal: To have 5,500 billable professionals by December 2010.
Management Team

           Alok Aggarwal                            Marc Vollenweider
• Chairman                                  • President & CEO
• PhD, Johns Hopkins in EECS                • MBA, INSEAD
• BTech (Elec) IIT Delhi                    • Masters in Telecommunications
• Ex-Director of IBM (16 years, US/India)     Engineering, ETH Zurich
                                            • Ex-Partner at McKinsey




            Robert Daigle                              Ashish Gupta

• VP Marketing and Sales                    • COO & VP Operations
• IBM Marketing & Sales Executive           • MBA, Carnegie Mellon
• Managed worldwide B2B Sales Group         • BTech (Mech.) IIT Delhi
• Managed worldwide Supply Chain            • Ex-Engagement Manager, McKinsey &
  Sales Group                                 Co.
Truly Global

      North America                                                                Europe                                            Marketing and Sales, Front-
• Dr. Alok Aggarwal, NY                                               • Marc Vollenweider, AT & CH                                     end on client projects
• Robert G. Daigle, ME                                                • Mike Taylor, UK
• David E. Cooley, CT                                                 • Amie Stark, UK
• Andrew Adelson, MA                                                  • Ollie Snelling, UK
• Donald Kruszenski, CA                                               • Geoff Simmons, UK
• Edmund Voyer, NY                                                    • Prajeet Patel, Nordic
• George Sawyer, CA                                                   • Tomas Backman, Nordic
• Marty Perelstein, CA                                                • Hedda P Moller, BENELUX
• Mahesh Bhatia, CA                                                   • Jean Francois Lengelle, France
• Ravi Prakash, CA                                                    • Reinhard Lorek, Switzerland
• Sumathi Pundit, Canada                                              • Urs Dommann, Switzerland




               Evalueserve                                                                                                                  Asia-Pacific
                                                                 Israel                                    India                      • Daniel Sadhu, Singapore
      • Holding company registered at
                                                     • Laurence Neumann                      • Ashish Gupta, Delhi-Gurgaon            • William Kemmery, Australia
        Bermuda
                                                                                             • 650 professionals

                                             Brazil                                          • Infrastructure, HR, IT, Finance, Lo
                                                                                               gistics
                               • José Edson Bacellar, Brazil




                                                                                             Operations, Service Back-end
                                                                                                       Offices
Unemployment Rates Shortages
             Global Labour for Key Economies
                    Global Labour Shortages
                                Netherlands              Sweden
  Canada                                                  5.6%           Germany
                                    6%*
   6.4%                                                                   10.6%

                          United
                         Kingdom
                                                                                   Japan
                           5.3%*
                      France                                                        2.4%
                      10.1%

United States                                            Austria
                               Portugal                   4.4%
    4.7%                        6.5%*
                                                             Australia
           Brazil                                              4.6%
           11.5%
                             Note:Periods vary
                             Source: Quickseek (August                      New Zealand
                              2006)                                            3.6%*
Education – Helping young people achieve their potential through effective business-education links


                               Understand                          Identify best practice; develop portfolio of                              Support activity:
                                education-                         member activities; to fill gaps, analyze, test                  Enterprise, Employability, Leadershi
                               business link                                   and define activity                                          p & Management


                                            Members’ Business-Education link activity supported by BITC & partners                                                                                Help and inspire
                                                                                                                                                                                                  young people to
                             Most companies are committed to supporting education, and they wish to do so in the most efficient and effective ways to make                                          achieve their
                             maximum impact. BITC provides support and guidance in making the business case for their involvement, and tailors its support to                                    potential, thereby
                             reflect its understanding that companies have different needs, and that involvement takes place at different levels: the Board and senior                             fulfilling BITC’s
                             management, the CSR department, and staff. Companies’ involvement takes the form of corporate support, and voluntary activities by                                       charitable
                             their employees, particularly in schools in challenging circumstances.
                                                                                                                                                                                                      purposes
                             Corporately:                                                          Employee volunteering;
                             For example, forming partnerships with schools, and sponsorship;      Pupil support: e.g. careers advice, role models, work experience; Supporting
                             Producing curriculum resources; Development of qualifications &       learning: e.g. literacy and numeracy, languages, enterprise; School
                             skills; Apprenticeships; Diplomas; Training for teachers; Pupil and   Management: e.g. Governors, specific advice and expertise on areas such as
                             teacher visits; Guidance to suppliers.                                finance, property planning and sustainability.




                         BITC – Research and development                                                  BITC Member services – Engagement and support
           In education: Looking at what other organisations are doing, the education               Encouraging companies to do, to keep doing, to do more, with an emphasis on
          system as a whole, education policy and schools’ needs.                                  activity in schools operating in challenging circumstance Developing new
           In business: Looking at what BITC members and non-members are doing and                 programmes, leading to more effective engagement by companies and their
          what their business needs are                                                            employees.
           . In education-business links: identifying opportunities, developing and                 Collaborating with members and partner organisations. Harnessing experience
          testing new activities, concepts and engagement models, and evaluating                   and expertise to inform policy development and campaigning
          impact.

          Research                     Analysis                         Recommending a portfolio   Thought leadership                   Advisory services                Awards, profile and
          Benchmarking                 Identifying best practice        of activities              Policy development                   Training and seminars            marketing

          Measuring impact             Reporting                        Programme development                                           Programme management             Networking and events
                                                                                                   Campaigning
                                                                        Piloting                                                                                         Brokerage
                                                                                                   Lobbying



                                                                              Feedback – measuring impact
The challenge of global logistics


     PRODUCT                                                                                       MARKET
LINE DIVERSITY                                PRODUCTION                                           CONCENTRATION
                                              DISPERSION
             Techno-                                                                          Custo-
             logy / dev-                                                                      mer
             elopment Parts /                                                    Marketing
                         Components    Inbound                      Physical     /retailing
                                       supply       Assembly        distribution


                   • Shorter product                                     • Concentrated
                    life cycles                                            demand
                          • Product / model                              • Price erosion
                            proliferation
                                              • Global sourcing
                                              • Focused factories



 Page 464
Cause and effect analysis


                                     No Stock                            Lead-Time
                                     Available                           Too Short
            Materials
            Supply Problem           Failure to       Inflexible
                                     Achieve Plan     Systems
                                                                   Forecasting
                             Capacity                              Problems
Failure to                   Constraint
Deliver on
Time                         Inadequate
                             Communications                        Poor Process
                                                                   Control
                                                    Inadequate
                                                    Supplier
                Poor                                Management
                Scheduling
                                     Carrier                             Quality
                                     Performance                         Problems

 Page 465
VALUE DRIVER BREAKDOWN CHART
                                          Key source of value for the acquirer

                1       …                 • Ability to maximize the speed and recovery of …


                2       Processes         • Ability to … processes

                                          • Ability to integrate and rationalize … and other channels
                3       Distribution
 Cost savings

                4       Infrastructure    • Ability to combine corporate/regional infrastructure


                5             IT          • Ability to upgrade overall technology


                6       Operations        • Ability to quickly centralize operations


                7    Product/Segments     • Ability to upgrade product range and increase cross-sell
  Revenue
  enhance-
    ment                                  • Ability to ensure geographic growth and synergy
                8       Geographies


                9     Interest Expense    • Ability to reduce cost of funds
  Treasury
  improve-
    ment                Interest Income   • Ability to leverage scale and improve trading income
                10
                                                                                                        466
GE Multifactor Portfolio Matrix

                         Industry Attractiveness
                  High             Medium               Low

                    Protect         Invest to      Build selectively
                    Position          Build
         High



                                  Selectively      Limited
                Build selectively manage for       expansion or
                                  earnings         harvest             Invest/Grow
      Medium

                                                                       Selectivity
                                                                       /earnings
                Protect &        Manage for        Divest
                refocus          earnings
        Low                                                            Harvest
                                                                       /Divest
10 Best Practices under the
   SCRM best practices.                                                  following categories:

                                                              • RM Programs’ Coordination with Partners
            • Supply Chain Risk Identification
                                                              • Sourcing Risk Mitigation Strategies
                                                                                                                         Configure to Reduce Risk :
            • Supply chain Risk Monitoring
                                                              • Crisis Communication Planning
                                                                                                                         • Supply Chain Business Rules
            • Supply Chain Risk Assessment
                                                                                                                         • Supply Chain Information

                                                                                                                         • Supply Chain Network
                                           Visibility and
                                                                                         Coordinated Risk
                                          Quantification of
• Supply Chain Risk
                                                                                          Management
                                                Risk
Management




              Formal Risk                                                                                                Supply Chain
              Management                                                                                               Designed for Risk
                                                                Best Practices




                                                 Supply Chain Risk Management




                                                                                                      SCOR 9.0 for Risk Management Training           468
Defining Supply Chain Risk Management

 Supply chain risk management is the systematic identification, assessment, and
 quantification of potential supply chain disruptions with the objective to control
 exposure to risk or reduce its negative impact on supply chain performance.




 Potential disruptions can either occur within the supply chain (e.g. insufficient
 quality, unreliable suppliers, machine break-down, uncertain demand etc.) or outside
 the supply chain (e.g. flooding, terrorism, labor strikes, natural disasters, large
 variability in demand etc.).




 Management of risk includes the development of continuous strategies designed to
 control, mitigate, reduce, or eliminate risk.



                              Copyright © Supply Chain Council.
                                                                                        469
                                 2007. All rights reserved.
Value-At-Risk

1
    Value-at-risk (VaR) is a category of risk metrics that describe probabilistically the
    market risk of a trading portfolio.



2
    Value-at-risk is widely used by banks, securities firms, commodity merchants, energy
    merchants, and other trading organizations.



3   Such firms could track their portfolios' market risk by using historical volatility as a risk
    metric. They might do so by calculating the historical volatility of their portfolio's
    market value over a rolling 100 trading days.


4
    The historical volatility would illustrate how risky the portfolio had been over the
    previous 100 days.


      Source: www.riskglossary.com

                                     Copyright © Supply Chain Council.
                                                                                                    470
                                        2007. All rights reserved.
Accenture example
                     6. Embedding People Developer Mindset
                             among Line Managers


                •
      Mindset/Culture • Need to have the right attitude towards developing people

      Comprehension                           Capability
      • Need to understand what it takes to   • Need to have the tools and
        be a People Developer                   capabilities to deliver the correct
                                                People Developer behaviours


                               Building Leaders as
                                People Developers


      Capacity                                Commitment
      • Need the time and support to          • Need the motivation to deliver
        actually absorb and deliver             People Developer behaviours
        People Developer behaviours             .
471
World Labor Supplies (Projections for 2020)



                                                                               -2
                                                                                                                              -1
                                                                                                                                                        -6
                                                                      0                         -3
                                                                                    UK                                 Czech Republic                        Russia
                                                                               Ireland                        2
                                     -17                             -3            France                                          2
                                                                                               Germany                                        -10                                      -9
                                                                                    Spain      Italy              Turkey
                                       US                            -3                                                            3                     China
                                                                                                     Israel   Iraq                                                             Japan
                                                                                                                           Pakistan
                            5        Mexico                               -2                                                India       Bangladesh               7
                                                                                       Egypt             0                                                               Vietnam
                                                                                                                  19                                                 4
                                                                                                                              47                                                   5
                                                                                                     4                                        1                  Philippines
                                                                          3                                                        Malaysia                                                 -0.5
                                                                                                                                                                 Australia
                                                                                                                                                    5
                                                                                                                                          Indonesia




Surplus or shortfall is calculated keeping the ratio of working population (age group 15-59) to total population constant
Source: U.S. Census Bureau; IBM


472
Sustained Worldwide Growth

                                                                  Russia         6.5
                                      Sweden          4.4        Poland        5.8
                                         Spain       3.8
      Mexico                                                  Czech Rep.       5.8
                       4.6           Denmark         3.8        Hungary      3.6
          US         3.5               Austria      3.3
      Canada       1.4                Belgium       3.1
                                            UK     2.8            China               10.4
                                     Germany       2.8             India             9.2
                                   Netherland      2.6       Singapore            7.2
                                   Switzerland     2.4      Hong Kong            6.8
                                        France    1.9         Malaysia          5.8
      Venezuela               10.2                           Indonesia          5.5
                                          Italy   1.7
      Argentina              8.7                                Taiwan         5.0
      Colombia         3.7                                  Philippines       4.8
                                                              Thailand        4.7
          Brazil      3.2
                                                                  Korea       4.6
          Chile       2.9                                         Japan     2.7
                                                              Australia    2.2


473
The Transformation Journey
Streamlining HR alone does not yield the full value of Human
Resources.
                                                                                                                                              Transformed HR
                                                                                                                                              Strategic solutions,
                                                                                                                                              High Performing Workforce
                                                                                                                                              •   Increased revenue per FTE
                                                                                                                                              •   Improved employee satisfaction
                                                                                                                                              •   Reduced voluntary turnover
                                                                                                                                              •   Increased retention of key talent
                                                                                                                                              •   Improved workforce performance
                                                                               Challenge Continues
Effectiveness Improvement




                                                                                                                              Evolved HR
                            (Strategic HR Workforce)




                                                                                                                              Reorganized, proactive services
                                                                                                                              •   Increased ability of HR to focus on strategic tasks
                                                                                                                              •   Reduced cost per hire
                                                                                                                              •   Reduced time to proficiency
                                                                                                                              •   Increased customer satisfaction levels
                                                                                                                              •   Lower HR influenced costs


                                                                                      Streamlined HR
                                                                                      Reduced cost to serve
                                                                                      • Reduced HR operating costs per FTE
                                                       Traditional HR                   Decreased manager time per HR transaction                        Most companies
                                                       Rules & compliance             • Decreased cycle time per HR transaction
                                                       focused, manual, back                                                                             making progress
                                                       office function



                                                                                              Efficiency Improvements
                                                                                         (Technology-enabled Service Delivery)
                                                                                                                                                                                        474
Morgan Stanley

                 Requirements for Success
                 Importance of Culture



                        “Despite leaner times, Morgan Stanley has been one of the most successful
                         European banks and was the first major tenant at Canary Wharf, helping to build
                         the area‟s success.”
                        “After September 11, hotlines and counselling sessions were used heavily. As
                         one employee wrote: “Morgan Stanley showed its true character and strength
                         during the tragedy.”

                        The Sunday Times, 100 Best Companies to Work for 2002 (March, 2002)




                        “By general consensus in the investment banking community, there is something
                         special about Morgan Stanley's London office”
                        “…what keeps them here is a team culture, a sense that this is a meritocracy…”
                        Fortune, Best Companies to Work for – 10 Great Companies in Europe (February 4, 2002)




                        “…[Morgan Stanley‟s] recent success has been nothing short of sensational.”
                        “Several employees in our survey praise Morgan Stanley for being a
                         meritocracy.”
                        The Sunday Times, 50 Best Companies to Work for 2001 (February, 2001)




                                                                                                                23
Levels of Strategic Planning




Copyright © Houghton Mifflin              FIGURE 2.3
                                2 | 476
Company. All rights reserved.
Growth-Share Matrix Developed by the
      Boston Consulting Group




                  Source: “The BCG Portfolio Matrix” from the Product Portfolio Matrix, © 1970, The Boston Consulting
                                                 Group. Reproduced by permission.                                       FIGURE 2.4
Copyright © Houghton Mifflin
                                                               2 | 477
Company. All rights reserved.
Copyright © Houghton Mifflin
                                2 | 478
Company. All rights reserved.
Organizing the Marketing Unit

                                 Alternatives for Organizing
                                     the Marketing Unit




 Centralized
                            Marketing     Product      Geographic   Customer
     or
                            Functions     Groups        Regions      Types
Decentralized




 Copyright © Houghton Mifflin
                                            2 | 479
 Company. All rights reserved.
The Marketing Control Process




                                          FIGURE 2.5
Copyright © Houghton Mifflin
                                2 | 480
Company. All rights reserved.
AN $800 BILLION ESTIMATE IS
                       REASONABLE IN A MILD RECESSION
 Estimated cumulative credit losses: today’s crisis                                                                                                                Estimated cumulative credit losses: past crises
 $ Billions                                                                                                                                                        % of GDP



                                                                                                                                              2,000                                                                            35.0%
                                                                                                                                                                 35



          Components of credit loss                                                                                                                              30
          • Residential mortgages
          • Commercial real estate
          • Credit cards and auto loans                                                                                                                          25
          • Commercial and industrial loans                                                                                   1,280
          • Corporate bonds
                                                                                                              1,156
                                                                                                                                                                 20
                                                                                                945
                                                                                                                                                                                                              15.0%
                                                                              800                                                                                15

                                                              625
                                             500*                                                                                                                10
                             400*
             319                                                                                                                                                                              5.9%
                                                                                                                                                                   5         4.0%



                                                                                                                                                                   0
          Write-offs      Jan             Merrill Lynch* McKinsey     McKinsey            IMF             Goldman         McKinsey       Allianz                           US Savings      McKinsey        Japan           Emerging
          to date         Hatzius**                      (Bounce Back (mild                               Sachs           (End of an Era Dresdner                          and Loans       (mild           banking         markets
                                                         scenario)** recession                                            scenario)**                                      (1986-95)       recession       crisis          banking crisis
                                                                      scenario)**                                                                                                          scenario)**     (1990-99)       (1997-98)


% of
             2.4%           3.0%            3.7%            4.6%            5.9%            7.0%            8.6%            9.6%           14.8%                  $B          $275             $800            $750            $400
GDP

          * U.S. residential mortgages only
         ** Note: Mild recession scenario assumes little or no real economic growth in 2008 and economic recovery begins in early 2009. Bounce Back scenario assumes Bounce Back begins in late 2008. End of an Era scenario
            NYO-AAA123-20080607-                                                                                    482
               assumes little or no growth in 2008 and through the first half of 2009 with recovery beginning in the second half of 2009.

       Sources: McKinsey analysis, IMF, Goldman Sachs, BEA U.S. Dept. of Commerce
LOSSES ARE LIKELY TO COME FROM
         RESIDENTIAL AND COMMERCIAL
$ Billions       MORTGAGES                          68% of total
                                                                                                                      130
                                                                                                                                      800



                                                                                                     130

                                                                                   120


                             280                        140




                       Subprime                     Non subprime             Commercial          Consumer credit* Corporate   Total
                       residential                  residential              mortgage                             credit***


 Goldman                  330**                       170**                        183               223               251            1,157
 Sachs
 (3/7)

 IMF                        375                        188                         240                20               120            945




   * Losses incremental to normal expected losses
  NYO-AAA123-20080607-                                                                     483
  ** Assuming that two-thirds of residential mortgage losses are from subprime mortgages
*** Including high yield bonds and leveraged loans
BANKS ARE EXPECTED TO INCUR ~$550
    BILLION IN CREDIT LOSSES, MORE THAN
     HALF OF WHICH HAVE BEEN REALIZED
 ~$550 billion in credit losses expected for banks, out of ~$800
 billion total losses for financial institutions*                                 So far banks have realized more than ½ of their losses

 Expected total write-downs for financial institutions                            Current write-downs per bank
 $ Billions                                                                       $ Billions, April 30, 2008

                                                                                 Citigroup                    41

                                                                                 UBS                           38
                                                    ~800
                                        ~120                 Other               Merrill Lynch                        32
                                                     250     financial
                            ~130                             institutions        Bank Of America                           15

                ~130                                                             RBS                                            15
                                                                                 Morgan Stanley                                      13
                                                     550     Banks               HSBC                                                 13
    ~420
                                                                                 JPMorgan Chase                                           10
                                                                                 Credit Suisse                                             10
  Resid.      Com.        Cons.       Com.         Total
                                                                                 Other                                                         124
  Real        Credit      Credit      Real
  Estate                              Estate                                     Total                                                               309




      *NYO-AAA123-20080607-
        Losses for global financial institutions from U.S. borrowers          484
Source: Company reports, IMF estimates, Goldman Sachs estimates; Bloomberg; team analysis
ASSET WRITEDOWNS AND LOSSES AT
       BANKS AND SECURITIES FIRMS KEEP
Cumulative asset writedowns and credit                     Cumulative asset writedowns and credit losses


USD billions       RISING
losses by fiscal quarter*                                  to date by institution**


                                                           Citigroup
                                                                                                                                      38
                                                                                                                                           43
                                                           UBS
                                                           Merrill Lynch                                                             37
                                                           HSBC                                                      20
                                                   379     IKB Deutsche                                         16
                                                           Bank of America                                     15
                                                           Royal Bank of Scotland                              15
                                                           Morgan Stanley                                    13
                                                           JPMorgan Chase                                 10
                                                           Credit Suisse                                  10
                                                           Washington Mutual                             9
                                                           Deutsche Bank                                8
                                                           Wachovia                                    7
                                                           Credit Agricole                             7
                                                           HBOS PLC                                    7
                                          208                                                                        Total losses to date: USD 379
                                                           Fortis                                      7
                                                           Bayerische Landesbank                      7              bn, including
                                                           ING                                        6              • ~USD 320–330 bn in
                                                           Mizuho                                    5                 asset writedowns
                                                           CIBC                                    4                 • ~USD 50–60 bn in
                                                           Wells Fargo                             4                   credit losses
                                                           Societe General                         4
                                                           WestLB                                 4
                                                           Dresdner                               4
                           49                              Lehman Brothers                        3
                                                           E*Trade                                3
                                                           Natixis                                3
       4                                                   Barclays                               3
                                                           Lloyds                                 3
      2Q 07               3Q 07          4Q 07   1/2Q 08
                                                           Bear Stearns                           3
                                                           Nordbank HSH                           3
                                                           National City                          3
                                                           Goldman Sachs                          3
                                                           Others                                                                                    54
   NYO-AAA123-20080607-                                    485
HOW FAR DO WE HAVE TO GO? THE
                   BANKS ARE NOT THERE YET!
Impact on global banks
3 year estimate (2008-2010); Capital, $ billions
                                                                                                                                                    Total book equity
                                                                                                                 Corresponds to $80                 of the top 400 US
                                                  ~80                                                            billion in assets sold             commercial banks
                                                                      ~165                                                                          ~$1.3 trillion
                            ~132                                                         500-600                                                                           Possible actions going forward
       ~550                                                                                                                                         (2007)

                                                                                                                ~232
                                                                                                                                                                           • Reduce capital through
                                                                                                                                                         300-350               retained earnings*
                                                                                                                                       ~8
                                                                                                                                                                           • Cut dividends further
                                                                                                                                                                           • Continue raising capital
                                                                                                                                                                           • Reduce assets on balance
                                                                                                                                                                               sheet to free up capital



  Capital impact       Shortfall for     Capital required Tax shield                  Total capital         Capital raised       Capital freed up     Capital shortfall
  of expected total    3 years future    due to SIV’s/    reduction from              shortfall             since Jan-07         through              assuming return
  write-down           loan origination conduits added to write downs                                                            financial            to on balance
  since Jan-07         given shutdown of balance sheet                                                                           asset sales          sheet structure
                       securitization
                       markets



                        Estimated based     Estimated             Assuming a
    McKinsey                                                                                              Bloomberg           Banks have been        Could increase further
                        on projected        based on $1.6         30% blended
    estimates                                                                                             estimates of        able to unload         due to
                        MBS, ABS and        Trillion in SIV’s and tax rate                                                    ~$80 B in              • Capital
                                                                                                          capital raised by
                        CDO demand          conduits added to                                                                 assets, freed             requirement
                                                                                                          banks since
                        from credit         banks balance                                                                     capital assumed           increases
                                                                                                          Jan-07
                        worthy              sheets (~$800 B                                                                   based on 10%           • Need to reduce
                        borrowers, whic     from US banks and                                                                 capital                   leverage ratios**
                        h cannot be met     ~$800 B from                                                                      requirements
                                            European banks)



       * Retained earnings expected to be a total of $330 billion for 2008-20010, assuming a reduced dividend payout ratio at 2001 level (~40%, cf. 2006 average payout ratio of 55%) over net
         income of top commercial banks worldwide, estimated to be similar to 2001 to 2003 net earnings ($550 billion)
          NYO-AAA123-20080607-                                                                         486
     ** Reducing leverage ratios back to 2002 values would require an additional $100-200 billion in capital
   Note: Total assets of top 400 largest banks in U.S. amount to ~$22 trillion
 Source: IMF; Bloomberg; SNL financial database; team analysis
CLO STRUCTURE IS EXPECTED TO
                 CHANGE GOING FORWARD
   Typical CLO structure prior to crisis                   Potential CLO structure going forward

                   Asset       Liability                                   Asset        Liability



                                                                                        65-70%      AAA
   BB             65-75%       70–75%
                                                  AAA             BB      60-80%

                                           5-7%   AA
                                           5-7%   A                                     10-20%      AA
   B                                       2-4%   BBB
                  10-20%                                                                 5-10%      ≤BBB
   Second                                  2-4%   BB
   lien                                                           B       20-40%
                  5-15%                    6-8%   Equity                                10-15%      Equity

                                                                          Expected changes
                                                                          •   Higher quality underlying assets
                                                                          •   Tranche consolidation
                                                                          •   Larger equity tranche
                                                                          •   More protective covenants



      NYO-AAA123-20080607-                                 487
Source: Interviews; McKinsey
New York’s CO2 emissions differ from the rest of the country. Buildings dominate.

9%             Other
8.5%          Methane                      23%

              Transportation
27%                                        10%
                                                               NYC’s CO2 emissions
                                                                 reduction strategy
                                                                 will have to
               Industry                                          concentrate on the
23.5%
                                                                 building sector…in
                                           69%
                                                                 particular the
                   Non-                                          existing buildings.
                  industrial
32%
                  buildings
                          Methane

USA                                       NYC
                                                  -2%
But as NYC grows, power and heating needs will increase substantially



                                                       Electrical capacity requirement forecast
                                                       Summer peak load, MW
New York City population forecast                                                    14,700
Millions of residents                                           11,400
                                                                                                  +29%
                               9.1
         8.2                                    +11%
                                                                2005                 2030

                                                       Electrical consumption forecast
                                                       Millions of MWh per year
                                                                                         72
                                                                  50
                                                                                                  +44%


                                                                2005                 2030
        2005                   2030
                                                       Heating fuels demand forecast
                   +                                   Million MMBtu per year
 Increased use of appliances and air conditioning
                                                                 422                   480
                                                                                                  +14%


                                                                2005                 2030
New York City will keep electrical consumption flat, increase supply
                       efficiency, and reduce heating fuel demand

                                                                                               ESTIMATES
Targets, expressed as change based on 2005                          Power supply    Power    Heating
  levels                                                            CO2 intensity   demand   demand
     Business as usual changes by 2015                              -2%
                                                                    reduction       +17%*
                                                                                    growth   +3%
                                                                                             growth
      A Incentivize displacement of dirty                           -13 to -
      B NYC plants with ~2-3 GW of new
         Diversify and expand NYC’s
                                                                    17%**
                                                                    -0%
 Tactical steps for




      C builds (1.5 GW ahead of need)
         Enable clean distributed generation
         natural gas supply,                                        -1%
 City to enable




      D and demand responserenewable
          Foster the market for                                     -0%
      E Fast-track 6 demand management
          energy
         1) Institutional/Government
         initiatives across:                                                        -1%      -6%
 now




         2) Commercial/Industrial                                                   -6%      -2%
         3) Residential                                                             -4%      -1%
         4) New construction                                                        -0%      -2%
         5) Appliances                                                              -2%
         6) Smart metering                                                          -1%
         Interim subtotal (2015)                                    -16 to -        +3%      -8%
             Business as usual changes 2015-30                      -2%
                                                                    20%             +27%*    +11%
long-term
Potential


monitor




             Deploy alternative technology                          -14 to -
steps to




             (nuclear/wind/solar)
             Long-term demand reduction (add’l                      18%             -30%     -20%
         PlaNYC goal
             penetration, etc.)                                     -34%            0%       -17%


Source: Mckinsey Team analysis
Overview of NYC CO2 emissions reduction plan


                                                                         1 AVOIDED SPRAWL
                                                                             15.6 MIL TONS/YR
                                                                         2
                                                                           CLEAN POWER (30%)
                                                                         3 10.6 MIL TONS/YR
                                                                             EFFICIENT BUILDINGS (50%
                                                                         4 16.4 MIL TONS/YR

                                                                             EFFICIENT TRANSPORTATI
                                                                             (20%)
                                                                             6.1 MIL TONS/YR




Source: Mckinsey Team analysis
Percent of total Energy (Btu)
                                                 Energy consumption in New York City

                                            What we use energy for
                                                   Heat Hot water
                                                                LightingAppliances*
                                                                                 Cooling** ther Total
                                                                                         O

                            1-4 family res7.6%                 2.6%           1.7%           2.2%            0.6%         0.0%         14.7%
                          % of City’s
                          total
                     Multi-family         7.4%                 7.4%           3.0%           3.9%            1.2%         0.0%         22.7%
                          % of City’s
    Where We Use




                     residential
                          total
                             Commercial8.5%                    2.8%         10.2%            4.5%            4.5%         0.9%         31.4%
                          % of City’s
          Energy




                          total
                               Industrial 2.6%                 2.1%           4.0%           3.3%            1.1%         0.2%         13.2%
                          % of City’s
                          total
                   Institutional/Gov 6.3%                      4.0%           3.6%           1.7%            1.4%         0.9%         17.9%
                          % of City’s
                   ernment
                          total
                                All     32.4%                18.9%          22.5% 15.5%                      8.7% 2.0%                     100%
                                types
               * Appliances includes plug loads: electronics, refrigerators and appliances **Cooling includes ventilation as well as air
                 conditioning
         Source: ConEd, KeySpan, NYSERDA. Additional assumptions for sector breakdowns for NYS from EIA (DOE) website and US Census NYC
                 Housing survey; Components of sector breakdowns from National data on EERE (DOE) Website
Efficiency - Prioritize five key areas for targeted incentives

                                                                                             Incremental
                                                                                             monthly     Average     Payback to
                                                                                             residential cost to     avg.
                              City to lead by example: 30% reduction                         (HH)        School:
                                                                                                         participant participant
                                                                                                                     10 yrs EX
1    Institutiona in energy use by 2017 (retro-                                                $0.18
                                                                                             charge*
     l&                                                                                                  $400k
                                                                                                         Hospital:   4-6 yrs
                                  fits, lighting upgrades, O&M)
     Governme All major institutional buildings                                                          $265k
                              Large commercial buildings – efficiency                                    Large:      3 yrs
2    ntal
     Commercial (medical, spiritual, educational) and
                                  upgrades to centralized systems                              $0.61                          EX
     & Industrial challenged to match the city’s targets                                                 $340k $7k
                                                                                                         Small:      3 yrs
                                  upgrade lighting
                              Small commercial and centralized
                              Efficiency upgrades to retail – upgrade                                                    Large: $50k   3-4 yrs EX
3    Residential                  lighting at change of occupancy or
                                  systems in large residential buildings                               $0.32                           Immediate
                                  major rehab
                                  with >50 units                                                                         Small: $0
                              Direct install program ofto be 20% better
                              New buildings required compact
4    New                          fluorescent lights in all residential
                                  than Energy Code                                                     $0.12 Cost neutral              Immediate
     constructio Graduated rewards system for applying
                                  units                                                                                                payback
     n                            ambitious energy efficiency standards
                              Market transformation through
5    Appliances                   in new buildings supply chain
                                  incentives along                                                     $0.45 Cost neutral              Immediate
                                                                                                                                       payback
    Outreach, Work at state and federal level to
    training                      steadily improve standards for
                                Education of the public
*                                 appliances and electronics
    and quality Training for building professionals
    control
          * Assumptions: ratepayer funds spread over 8.5 yrs; energy efficiency
                                Certification of contribution to SBC funds from residential segment at 31%; ~18% funding
    Source: NAESCO, team analysis professionals
            overlap of existing DSM programs and new initiatives
Why we target Institutions and Government for
1 accelerated action.

                        Key factor:                                       Result:

  They have the most   • Institutions and government are long-term        Longer paybacks/ life-cycle
  to gain                building owners                                  analysis make sense
                       • The same entity that pays the capital            Investments will result in
                         costs, pays for energy consumption and repairs   savings to the investor
                         (aligned incentives)
                       • The size of institutional building portfolios/   It’s worth taking on the
                         campuses makes the intellectual capital          learning curve
                         involved in energy savings more cost-effective
                       • The missions of institutions and government      CO2 reduction is good for the
                         are aligned with the public good                 image of governments and
                                                                          institutions


  They will have a     • Institutions and government account for 18%      5% reduction in CO2 from
  large impact           of the city’s building-related CO2 emissions     NYC buildings in 10 yrs
                       • Work on this scale could help transform the      Creation of a large trained
                         market                                           workforce and codifying best
                                                                          practices in efficiency
                                        Universities may have a
                                         particular role to play in
                                         critiquing and codifying the
                                         discipline of Building
                                         Efficiency
2 We are pursuing a multi-pronged strategy for the
3 commercial/ residential sectors

                           Key Actions:                                   Status:

  Regulatory package   • NYC Energy Code/ Removal of 50% loophole         4 Bills almost ready to be introduced
  for efficiency
                       • Benchmarking large buildings                     Partnership with EPA: NYC schools
                                                                          benchmarking; New benchmarking
                       • Audits/ retrofits required for large buildings
                                                                          category – multifamily res.
                       • Lighting upgrades required for renovations


  Greening of the      • Extensive review of all City Codes and           Underway; report due to Mayor
  Codes                  regulations affecting buildings                  and Speaker in April
                       • Led by local chapter of USGBC; pro-bono
                         involvement of approx. 150 local experts
                       • 8-month effort; 9 technical committees;
                         Industry Advisor Committee; > 70 meetings

  Incentives and       •      Partnership w NYSERDA and Utilities         Doubling of funding thus far
  Training
                       •      Active involvement w/ PSC proceedings       Enlarged NYC NYSERDA office
                                                                          Delayed action by PSC

  Lighting Center      •      Partnering with NRDC to launch not-for      Business Plan Complete
                              profit Lighting Resource Center in NYC
                                                                          Establishing Founding Board
                              focusing on 16% of our CO2 footprint
                                                                          Seeking Funding
Supply induces demand for healthcare
                   services            MRI procedure volumes
                                       29
                                                                                                                  2005
                                       27
                                                                                                2004
                                       25
   • Self-referring                    23
                                                                                 2003
     physicians order                  21
     two to eight times
                                                                 2002                    R2 = .948
     more scans than
                                       19
                                                 2001
     average, probably                 17
     due to high cost of               15
     acquisition                            5                6               7           8             9              10              11
                                                                                                                           MRI Scanners
   • NIA* audit                        CT procedure volumes                                                     Installed base, thousand
     concluded that 30%                60
                                                                                                                                 2005
     to 40% of                         55
     diagnostic imaging                                                                                2004
     is inappropriate or               50
                                                                                        2003
     noncontributory                   45
                                                                         2002
                                       40                                                R2 = .9996
                                                        2001
                                       35

                                       30
                                            23          23              24         24          25          25            26           26
                                                                                                                             CT Scanners
      * National Imaging Associates.                               496                                          Installed base, thousand
Source: Frost and Sullivan; Pennsylvania Health Care Cost Containment Council; MGI analysis
Drivers of higher input costs

$ Billions, 2003

       Inputs (costs to the system)


                                                                      • Labor ($100)
                                                                        – Physicians ($50)
                                                                        – Nurses and
                                                                          technicians ($50)                $206
                                                                      • Drugs ($66)
                                                                      • Other supplies*
                                                                        ($40)

                                                                      • EBITDA ($75)                       $75




       * Durable medical devices, hospital disposable supplies, blood 497
                                                                      products, hospital equipment, etc.
Source: Company reports; MGI analysis
Trends and discontinuities to frame the US healthcare reform discussion


      Fundamental trends                           Potential discontinuities
      Demand growth will accelerate                State level reform is successful
      • Aging population with                      • Medicaid consuming State
         increasing number of                          budgets necessitating reform
         longevity related diseases                •   California is successful and
      • Changing lifestyles resulting                  others follow
      Handicap in a global economy
         in increased disease burden               New disruptive technology
      • Employers will not be willing              causes step-change in demand
        / able to continue to absorb
        costs and ongoing cross-                   • Either productivity or
      Misaligned incentives will drive                impossible to afford clinical
        subsidization
      ever-increasing system costs                    activity
                                                   New coalitions change the
      • Supply created demand                      politics and public perception
      • Fee-for-service
         reimbursement without
                                                   Pandemic occurs
         effective value consciousness
      Single-payor is not emerging as
      • High variability                           • Current system unable to
      the solution                                     respond effectively
                                          498
Sharply focus on value creation
                              Pre-close merger integration team structure
                                                          Central program management office (cPMO)
   Businesse



                          Imaging and printing           Personal systems             Enterprise systems             Services
                            systems group                     group                         group
       s




                             go-to-market                   go-to-market                 go-to-market              go-to-market
                                                                        Supply chain
                                                           Customer to cash team (CRM, OM, PDM)
                                                                   Information technology
   Horizontal processes




                                                                            Finance
                                                 Human resources (includes organizational design and selection)
                                                                      Brand architecture
                                                                Communications – organization
                                                                         HP labs
                                                                           Real estate
                                                                             CTO
                                                            e-inclusion and community engagement
                                                                       .com/e-commerce
                                                                       Government affairs
                                                                             Culture
                                                                     Closing/antitrust (legal)
                                                                 Global functions infrastructure
Program
specific




                                                    Communications – merger communications & messaging
                                                                    Shared go-to-market
                                                                       Value capture                              Managing a Smooth and
page 499                                                            August 23, 2009
                                                                                                                   Successful Integration
Integration planning framework
                                    Strategy
                                    • Strategic priorities
                                    • Go to market strategy
                                    • Portfolio
                                    • Channel strategy


      Measures                                                     Structure & process
      •    Customer satisfaction                                   • Organization structure
      •    Financial                                               • Systems & processes
      •    Employee satisfaction                                   • Information flows and
      •    Operational excellence                                    decision making process
      •    Recognition and reward                                  • Financial & information
           systems                                                   systems architecture

                                    People & culture
                                    • One common culture
                                    • Retention of top talent
                                    • New competencies for our
                                      people
                                    • Roles and responsibilities

                                                                                 Managing a Smooth and
page 500                                   August 23, 2009
                                                                                  Successful Integration
Integration team focus
             before completing the merger
        Organization & GTM structure                            Product roadmaps
    •   Level 1-3 leadership                          •   Base model revenue, market share
    •   Top 100 accounts                              •   Product lines as they exist today
    •   Contingency plan                              •   Go-forward product lines and sub-
    •   Organizing principles                             brands
    •   Go-to-market structure and planning           •   Phase-out set of products
    •   Supply chain partners                         •   Hand-off to master brand team


                 Financial plan                                     Launch plan
    •   Historical model                              •   Touch programs
    •   Base case and target model                    •   Advertising/brand launch
    •   Headcount, restructuring, discretionary       •   Web launch
        spending targets                              •   Account plan process
    •   Accountability and operational metrics        •   Training



                                                                                     Managing a Smooth and
page 501                                    August 23, 2009
                                                                                      Successful Integration
THE ‘HOW TO’ OF PRACTICAL STRATEGIC SEGMENTATION

                                         Evolving segmentation:

                                    V1    - From historic to predictive value and from
                                         revenue to profit-based individual customer value
                                    V2
                                         Starting simple could mean few, expenditure-based value
                                         segments. Introducing any known costs leads to a
                                    V3   better, profitability-oriented differentiation. Using non-
                                         linear predictive models allows managing future, lifetime
                                         value.

                                         -From broad, proxy-based needs segments to
                                    V4
                                         precise, true need clusters
                                         -Early needs-driven segmentation schemes often start
                                         from a market (macro) segmentation, using proxies like
                                    V5   basic demographics or transaction behaviours. As
                                         companies learn to interpret the true needs behind such
    N1       N2      N3       N4         proxies, more complex needs clustering replaces the
                                         macro segments and allows linking individual needs to
                                         value growth, retention and targeted, profile-based
                                         acquisition.
December 2006, Tech Choices “The Forrester Wave™: Service Parts Optimization, Q4 2006”
              Introduce the Q406 — Service Parts Optimization Wave Results
BDMs rank industry-specific Web sites as one of the top 2 digital resources they rely on at their jobs –
                              far ahead of general business web sites

 “Of the digital B2B media that you use on your job, which 3 do you rely on the most:”
                                                                                                  Base

              Industry-specific magazine Web sites                                    70%         485

                     Email or electronic newsletters                                  70%         666

                                 Vendors‟ Web sites                                 64%           582

                          Web portals (e.g. Google)                           53%                 500

                                  Web-based events                      45%                       458

   Specialized business Web sites (e.g. IT Toolbox)                     43%                       354

             General business magazine Web sites                      39%                         395

                                          B2B blogs               32%                             273

     Online forums, communities, or social networks             30%                               304
            Product listings/ads in online directories          29%                               291
           Online videos or rich Internet applications      24%                                   348
                            Mobile/wireless devices         24%                                   296
                                            Podcasts      19%                                     174
       Syndicated content feeds published via RSS        16%                                      166
Morgan Stanley

                 Morgan Stanley’s European Presence




                  UK (1977)
                  France (1990)
                  Germany (1987)
                  Ireland (1998)
                  Italy (1989)
                  Luxembourg (1989)
                  Netherlands (1997)
                  Portugal (2000)
                  Russia (1994)
                  Spain (1993/1999)
                  Sweden (1999)
                  Switzerland (1986)


                  Israel (2001)
                  South Africa (1994)




                                                      2
Morgan Stanley

                 European Revenues
                 1996 and 2001



                  Global and European Revenues




                                                         1996                                   2001




                                                                           Europe 12%                    Europe 18%




                                  Global Revenues $12,023MM                             Global Revenues $21,896MM
                                  European Revenues $1,429MM                            European Revenues $3,986MM



                 Source   Morgan Stanley 10-K Filings and Morgan Stanley




                                                                                                                    3
Morgan Stanley

                   Corporate Issuance - 2001-2002 YTD(1)

                   Rating Distribution in Euros                     Rating Distribution in Sterling                Rating Distribution in USD
                   (%)                                              (%)                                            (%)



                                            AAA                                                                                               AAA
                                                                                                   AAA
                                            6%                                                                                                  8% AA
                                                          AA              BBB                      14 %                   BBB
                                                          7%                                                                                          9%
                                                                          30%                                             28%
                                                                                                          AA
                                                                                                          16 %



                   BBB                                        A
                   56 %                                       30%


                                                                                     A                                                          A
                                                                                     39%                                                        55%
                                            2001                                            2001                                         2001




                                                       AAA                                         AAA
                                                                          BBB                      17%                    BBB                         AAA
                                                       19 %
                                                                          30%                                              2 7%                       2 7%
                    BBB
                    4 5%


                                                              AA                                          AA
                                                              11%                                                                                      AA
                                                                                                          17%
                                                                                                                                                        8%

                                                   A                               A                                                 A
                                                   2 5%                            3 5%                                            38%

                                       2002 YTD                                           2002 YTD                                   2002 YTD



                 Source    Capital Bondware                         Source   Capital Bondware                    Source   Thomson Financial

                 Note
                 1. As of 31 October 2002


                                                                                                                                              10
Morgan Stanley

                  Morgan Stanley Investment Management

                                   • Morgan Stanley SICAV (Societe
                                     d'Investissement a Capital Variable)
                                     receives 26 prestigious investment
                                     performance awards from Standard &                                                      • Largest foreign mutual fund
                                     Poor‟s in 2002                                                                            manager in Italy
                                   • 2nd Place European Funds – larger
                                                                                                              Amsterdam
                                     managers over 5 years category by                                                       • 3rd largest foreign fund
                                     Standard & Poor‟s      Chicago                                                            company in Spain




                                                                                         London

                                                                                    New York
                                                                                                                                                                       Tokyo


                                   San Francisco                              Philadelphia

                                                   Houston
                                                                                                                               Mumbai



                                                                                                                                            Singapore
                      • 6th largest fixed income
                        manager in the US
                      • Top 20 institutional manager in
                        the US
                                                                                                                            • Top 10 foreign asset manager in Japan

                                                                                                                            • 1st foreign manager to be awarded
                                                                                                                              Enhanced Fund Manager status




                 Source   Morgan Stanley Investment Management, Pensions & Investments, InvestorForce, Nelson Marketplace




                                                                                                                                                                  17
The Value Chain for a Differentiation Strategy
Firm Infrastructure – Highly developed MIS to capture
customer preferences, firm-wide focus on high-quality products.
Human Resources: Compensation encourages creativity,
subjective performance measures, superior training.
Technology: strong capability in basic research, investment in
technologies that allow for production of highly differentiated products.

Procurement: procedures to find the highest quality inputs, purchase of
highest quality replacement parts, strict standards for suppliers.
Inbound Operations         Outbound        Marketing        Service
Logistics Consistent        Logistics      & Sales          Extensive buyer
Superior production of     Accurate and    Extensive        training to
handling toattractive      responsive      granting of      assure max.
minimize products.         order           credit buying.   value from
damage Rapid response      processing.                      Product.
and        to customers‟                   Extensive
improve production         Rapid and       personal
quality.                   timely          relationships
           demands.
                           deliveries.     with buyers.
New York City will keep electrical consumption flat, increase supply
                       efficiency, and reduce heating fuel demand

                                                                                               ESTIMATES
Targets, expressed as change based on 2005                          Power supply    Power    Heating
  levels                                                            CO2 intensity   demand   demand
     Business as usual changes by 2015                              -2%
                                                                    reduction       +17%*
                                                                                    growth   +3%
                                                                                             growth
      A Incentivize displacement of dirty                           -13 to -
      B NYC plants with ~2-3 GW of new
         Diversify and expand NYC’s
                                                                    17%**
                                                                    -0%
 Tactical steps for




      C builds (1.5 GW ahead of need)
         Enable clean distributed generation
         natural gas supply,                                        -1%
 City to enable




      D and demand responserenewable
          Foster the market for                                     -0%
      E Fast-track 6 demand management
          energy
         1) Institutional/Government
         initiatives across:                                                        -1%      -6%
 now




         2) Commercial/Industrial                                                   -6%      -2%
         3) Residential                                                             -4%      -1%
         4) New construction                                                        -0%      -2%
         5) Appliances                                                              -2%
         6) Smart metering                                                          -1%
         Interim subtotal (2015)                                    -16 to -        +3%      -8%
             Business as usual changes 2015-30                      -2%
                                                                    20%             +27%*    +11%
long-term
Potential


monitor




             Deploy alternative technology                          -14 to -
steps to




             (nuclear/wind/solar)
             Long-term demand reduction (add’l                      18%             -30%     -20%
         PlaNYC goal
             penetration, etc.)                                     -34%            0%       -17%


Source: Mckinsey Team analysis
THERE ARE FOUR SOURCES OF
            COMPETITIVENESS IN
     SKILL INTENSIVE MANUFACTURING
Levers        Examples

  Lower capital
                   • Re-engineer equipment for 30-40% lower capital costs
1                  • Manage medium volume, high variety systems through the
  costs
                    right labour-capital trade-offs


                   • Eliminate/innovate process steps through process re-
2 Process Design     engineering
                   • Speedy and flexible implementation of outsourced
                     components and processes

                   • Leverage low cost, high quality engineering talent to design
3 Product design    new products



  Quality of       • Leverage higher operator capability and supervisor skills
4 operating         and Total Quality mindset
  manpower
  511
POISED FOR
  SIGNIFICANT GROWTH OVER THE NEXT
Component segment India’s potential DECADE
                                    share of Indian industry could potentially grow to
                             addressable market        US$33-40 billion by 2015
                             Per cent                  US$ billion, 2015           CAGR
                                                                                   Exports
India has advantage                                                                Domestic
over other LCCs                                   11
                                                                                  33-40

India competes
equally with other                                                        16%
                                          7
LCCs

Emerging
                                                              27%        10.8
competitiveness                    1                        6.7


India’s competiti-
veness is low vs.                 0.3                      2004         2006      2015
other LCCs
     512
Source: ACMA; McKinsey analysis
MARKET WILL GROW BY
   3% PER ANNUM TO2015)
Global auto component market (USD billions,
                                            USD1.65 TRILLION
                                 BY 2015
                            Size by vehicle type
                                                                          CAGR

                                                                1,650        3%

                            Two/ Three                             160       7%
                            wheeler
                                                                   270       2%
                                                        1,200
                            Heavy commercial              70
                            vehicles                     200


                                                                  1,220      2%
                            Light passenger
                                                         930
                            vehicles



                                                        2003       2015




     513
Source: Global Insight; MEMA; OESA; McKinsey analysis
MARKET WILL GROW BY
   3% PER ANNUM TO2015)
Global auto component market (USD billions,
                                            USD1.65 TRILLION
                                 BY 2015
                          Size by geography                               CAGR
                                                                            3%
                                                                1,650
                                                                    190     0%

                                                                    340     1%
                                                        1,200
                          Japan                         185
                          Western Europe                            350     1%
                                                        310

                          North America
                                                        320
                                                                    770     6%
                          Rest of world                 385

                                                        2003       2015




     514
Source: Global Insight; MEMA; OESA; McKinsey analysis
COMPONENT MARKET
           IS ADDRESSABLE BY INDIAN AUTO
USD billions; 2015 COMPONENT INDUSTRY
                  1,650
                                              425
                                                                 525                 700



                       Total auto        Primarily done    Practical difficulties Theoretically
                       component         by OEMs in        • Not stackable        addressable by
                       market            home countries    •Fragile               India
                                         – body in white   •low savings           •Domestic
                                         and engine                                 market
                                         assembly                                 •Amenable to
                                                                                    global
                                                                                    sourcing
Per cent                                     26                   32                  42
      515
Source: HAWK report; McKinsey analysis
EVERYTHING SEEMS TO BE AVAILABLE
        BUT WHAT IS MISSING… engineering
                            Superior
                                    skills
                                    • Process
                  Global Mindsets   • Capital
                                    • Product

               Capacity             Growing and large
                                    potential domestic
           (Human and Capital)      demand


                                    Availability of key
                                    raw materials
                                    (e.g., steel)


                                    Emerging supply base
Beyond low wage                     with high quality
     rates                          suppliers
  516
Truly Global

      North America                                                                Europe                                            Marketing and Sales, Front-
• Dr. Alok Aggarwal, NY                                               • Marc Vollenweider, AT & CH                                     end on client projects
• Robert G. Daigle, ME                                                • Mike Taylor, UK
• David E. Cooley, CT                                                 • Amie Stark, UK
• Andrew Adelson, MA                                                  • Ollie Snelling, UK
• Donald Kruszenski, CA                                               • Geoff Simmons, UK
• Edmund Voyer, NY                                                    • Prajeet Patel, Nordic
• George Sawyer, CA                                                   • Tomas Backman, Nordic
• Marty Perelstein, CA                                                • Hedda P Moller, BENELUX
• Mahesh Bhatia, CA                                                   • Jean Francois Lengelle, France
• Ravi Prakash, CA                                                    • Reinhard Lorek, Switzerland
• Sumathi Pundit, Canada                                              • Urs Dommann, Switzerland




               Evalueserve                                                                                                                  Asia-Pacific
                                                                 Israel                                    India                      • Daniel Sadhu, Singapore
      • Holding company registered at
                                                     • Laurence Neumann                      • Ashish Gupta, Delhi-Gurgaon            • William Kemmery, Australia
        Bermuda
                                                                                             • 650 professionals

                                             Brazil                                          • Infrastructure, HR, IT, Finance, Lo
                                                                                               gistics
                               • José Edson Bacellar, Brazil




                                                                                             Operations, Service Back-end
                                                                                                       Offices
Prediction: Global off-shoring
      opportunity in business processes
                                                 Non- IT Services – 2008
     (non- IT) will be $141 Billion by 2008
  429
                                                Customer interaction services      33
                                                Finance & accounting               15
                                                Translation, transcription, etc.   1
                 288
                                                Engineering & design               5
                              141               HR services                        44
                                                Data search, integration &         18
                                                management
Current cost   Savings     Price of
                                                Remote education
of all         generated   procuring                                               15
business       by new      the service
elements       business    from a low                                              1
                                                Legal content & services
with remote    models      cost
location                   location             Medical content & services         1
potential                  such as                                                 8
                                                Others (Pharma, R&D etc.)
                           India
                                                Total                              141



               Source: NASSCOM-McKinsey Report, 1999
Examples of two industries – low end to high end



               Programming and           Project                Package             System         IT-led-
IT Industry                                                                                       Busines
                 Maintenance           Implement              Implementa           Integrati
                   Services               ation                   tion                ons             s
                                                                                                  Strategy




                               Contact
Insurance                                          Claims           Underwrit         Knowledge Process
                              Centers &          Processin
                              Customer                                ing &           Operations: Domain
Industry                                         g & Policy           Asset
                               Support           Servicing                            Expertise required
                                                                    Managem
                                                                       ent


                     100% off-shoring possible                             80:20 or (100-x) : x
                                                                           delivery model
Influences on Regulatory Strategy
  External Influences
 Competitive Products
      Technology                   Regulatory Strategy
        Patients
Patient Advocacy Groups
          Etc.

 Regulatory Influences
 Regulatory Authorities
      Guidelines
Standards Organizations
          Etc.

  Internal Influences
   Regulatory Affairs
 Product Development
    Manufacturing
          Etc.
Situation, Complication, Resolution
                           Title 1                                    Title 2                                 Title 3
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                                                                                                                                 521
THIS…
        Edward Fidgeon-Kavanagh
Go where there is
  no path and
  leave a trail
Edward Fidgeon-Kavanagh
Cube1986.blogspot.com
The Drivers of US
                   Healthcare Reform

Lenny Mendonca and Bob Kocher, MD
November 30, 2007
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organisation without prior written approval from McKinsey & Company. This
material was used by McKinsey & Company during an oral presentation; it is not
a complete record of the discussion.
The United States spends more money on
 2003
       healthcare than on food…                                                            2005
             $1,679 billion
                                                                                              • The U.S. spent 16% of its
                                                                                                 GDP on healthcare




                                                         $925 billion




                                                                                               • 16% uninsured
                                                                                               • Suboptimal clinical outcomes

              Healthcare                                     Food*

      * Excludes alcoholic beverages ($121 billion) and tobacco products ($88 billion)
Source: Krugman, Paul and Willin, Robin. The Health care Crisis and what to do about it. The New York Review of Books, V. 53 (5)
                                                                    587
        March 23, 2006 available at http://www.nybooks.com/articles/18802
Four drivers of high cost and the need for reform




                1. Aging population
                2. The growing impact of a changing lifestyle

                3. Employers acting as financial intermediaries

                4. Increasingly powerful incentives driving rational decision-
                   making on the part of participants at the expense of the
                   system




                                               588
Longevity-induced disease is growing in prevalence

U.S. Population
Millions                                                                 2000-05
                                                                         CAGR      For 85+ population
                                                                  420     0.8%      59% have
                                                           392    21      3.3%        hypertension
                                                   364      15
                                      336           10             66    1.5%       59% have
                                                            65                        arthritis
                         309           7            62
            282           6            47                                           42% have
 85+          4           34                                                          Alzheimer’s
 65-84 31                                                                           28% have
                                                                                      osteoporosis
                                                                                    20% have cancer
                                                                                   20% require
                                                           312
                                                                  333    0.6%      nursing
                                                                                      15% have
                                      282          292
                         269                                                          diabetes
                                                                                    home care
 0-65       247
                                                                                       at an
                                                                                   average cost
                                                                                    of $60,000
                                                                                     per year
           2000         2010         2020         2030     2040   2050
                                                            589
Source: Census; NIH; Medicare current beneficiary survey
Among all ages, deterioration of underlying health status due to lifestyle

Percent of adults age 20-74 who are obese


35
                                                                                                      Humana reports that
30                                                                                                    obese members consume
                                                                                                      $1,680 more in
                                                                                                      healthcare costs each
25
                                                                                                      year than healthy-weight
                                                                                                      members
20
                                                                                                      Obese Americans
15                                                                                                    accounted for
                                                                                                      approximately 27% of the
10                                                                                                    growth in real
                                                                                                      per-capita healthcare
  5                                                                                                   spending from 1987-2001

  0
 1960-62         1971-74          1976-80          1988-94          2001-02          2003-04


Source: Centers for Disease Control; Thorpe et al, “The Impact of Obesity on Rising Health Care Spending,” Health Affairs 2004
                                                                    590
In aggregate, the US is sicker than peer
Annual cost per capita** – 2004
U.S. Dollars                                                             countries                                                                               % of diseases for
                                                                                                                                                                 which U.S. prevalence
                                                                                                                                                                 is higher
                                                                                                          Cost between
                                                                            Cost below $3,600             $3,600-$6,600                      Cost above $6,600
                                                        10
                                                                      Obesity class III                                             Malignant              Prostate
                                                                                                Anxiety                             melanoma –             cancer –
U.S. Prevalence/Average prevalence of peer countries*




                                                                                                                                    stage IV               Stage I




                                                         1



                                                                                                                                                            Multiple
                                                                                                                              Bladder
                                                              Hepatitis B                                                                                   myeloma
                                                                                                                              cancer
                                                                                                                                                            stage I

                                                                                    47%                        58%                                         53%
                                                                                                                              The disease mix
                                                                                                                     in the United States is responsible
                                                                                                                      for ~$25- 35 billion in additional
                                                        0.1                                                                        costs to
                                                                                                                                                                       List of diseases
                                                                                                                                 the system
        * Average of Japan, Germany, France, Italy, United Kingdom, and Spain
      ** Annual cost per capita to treat the condition in the U.S.        591
Source: MEPS; Decision Resources; MGI analysis
Healthcare costs are a handicap in the global economy: most wage growth is consumed
by healthcare costs



 Increase from 2000-06                                                                            145
                                                                                      137
 Percent

                                            Worker health               Without                   61
                                                                                      48
                                                                        insurance
                                               expense
                                               growth
  Workers’                                    outpacing
                                20
  earnings                                  income by 4X
                                                                        With
                                                                                      89          84
                                                                        insurance
  Average worker
  contribution for
                                                    84
  family health
  coverage                                                                           2001        2006

                                                                          The workforce increased by 7.5 million
                                                                          workers but 4.5 million fewer workers
                                                                          have insurance


                                                                592
Source: KFF/HRET Survey of Employer-Sponsored Health Benefits 2001-06
Supply induces demand for healthcare
                   services            MRI procedure volumes
                                       29
                                                                                                                  2005
                                       27
                                                                                                2004
                                       25
   • Self-referring                    23
                                                                                 2003
     physicians order                  21
     two to eight times
                                                                 2002                    R2 = .948
     more scans than
                                       19
                                                 2001
     average, probably                 17
     due to high cost of               15
     acquisition                            5                6               7           8             9              10              11
                                                                                                                           MRI Scanners
   • NIA* audit                        CT procedure volumes                                                     Installed base, thousand
     concluded that 30%                60
                                                                                                                                 2005
     to 40% of                         55
     diagnostic imaging                                                                                2004
     is inappropriate or               50
                                                                                        2003
     noncontributory                   45
                                                                         2002
                                       40                                                R2 = .9996
                                                        2001
                                       35

                                       30
                                            23          23              24         24          25          25            26           26
                                                                                                                             CT Scanners
      * National Imaging Associates.                               593                                          Installed base, thousand
Source: Frost and Sullivan; Pennsylvania Health Care Cost Containment Council; MGI analysis
As a result, we spend far more on
$ PPP, 2003
               healthcare than other countries…
                                                                                                 13 countries with detailed data
 Healthcare spend per capita                                                                     All OECD countries
 7,000
                R2 = 0.951*
                                                                           United States
 6,000


 5,000
                                                                    Switzerland
 4,000
                                                       Germany
 3,000                                                                            Norway                    Luxembourg

 2,000
                                                                         Finland

 1,000


       0
           0              10,000              20,000              30,000                40,000        50,000               60,000
                                                                                                        GDP per capita
       * Includes OECD countries that report broken-down data; excludes United States
                                                                   594
Source: OECD; MGI analysis
Accounting for the higher spending
$ Billions, 2003

  Inputs (cost to the system)                            Delivery processes


                                                                                                           Three categories
                                                                                                           account for
                                                                                                           $526 billion in cost
                      53%                                                                                  discrepancies
                                                                           28%
                                                                                                           • Cost of inputs and
                                                                                                             private nature of
                                                                                                             providers
                                                                                                           • Operational
                                                                                                             inefficiencies/
                                                                                                             complexities
                                                                                                           • Multi-stake system
                                                                                                             and private nature of
                                                                                                             providers

  Intermediation                                                           19%


       * Durable medical devices, hospital disposable supplies, blood 595
                                                                      products, hospital equipment, etc.
Source: Company reports; MGI analysis
Drivers of higher input costs

$ Billions, 2003

       Inputs (costs to the system)


                                                                      • Labor ($100)
                                                                        – Physicians ($50)
                                                                        – Nurses and
                                                                          technicians ($50)                $206
                                                                      • Drugs ($66)
                                                                      • Other supplies*
                                                                        ($40)

                                                                      • EBITDA ($75)                       $75




       * Durable medical devices, hospital disposable supplies, blood 596
                                                                      products, hospital equipment, etc.
Source: Company reports; MGI analysis
Drivers of higher delivery process costs

$ Billions, 2003

       Delivery processes


                                                                      • Hospitals ($57)
                                                                      • Outpatient ($48)
                                                                      • Non-clinical labor                 $147
                                                                         ($42)

                                                                      • Long-term care
                                                                        (-$85)
                                                                      • Other outpatient
                                                                        costs ($17)




       * Durable medical devices, hospital disposable supplies, blood 597
                                                                      products, hospital equipment, etc.
Source: Company reports; MGI analysis
Drivers of higher intermediation costs

$ Billions, 2003

       Intermediation



                                                                      • Public and private                 $98
                                                                         payors ($98)

                                                                      • Public investment in
                                                                         health ($19)




       * Durable medical devices, hospital disposable supplies, blood 598
                                                                      products, hospital equipment, etc.
Source: Company reports; MGI analysis
For reform to achieve sustainable
      benefits, it should address both supply
                     and demand Major drivers
                                                                          Aging population
                                         Actively manage
                                         demand for
     Creating a US                       healthcare
     health system that                  products and
     promotes                                                             Changing lifestyle
                                         services
     equity, quality, co
     st effectiveness
     and patient
     service in a                        Ensure that the                  Handicap in the
     sustainable                         supply of                        global economy
     manner                              healthcare
                                         matches the                      Incentives driving
                                         quantity, price                  system costs
                                         and quality
                                         demanded by the
                                         market
                                    Manage the “system” to effectively couple
                                    supply and demand while minimizing dead-
                                    weight economic loss and aligning
                                                         599
Source: McKinsey Global Institute   incentives
Trends and discontinuities to frame the US healthcare reform discussion


      Fundamental trends                           Potential discontinuities
      Demand growth will accelerate                State level reform is successful
      • Aging population with                      • Medicaid consuming State
         increasing number of                          budgets necessitating reform
         longevity related diseases                •   California is successful and
      • Changing lifestyles resulting                  others follow
      Handicap in a global economy
         in increased disease burden               New disruptive technology
      • Employers will not be willing              causes step-change in demand
        / able to continue to absorb
        costs and ongoing cross-                   • Either productivity or
      Misaligned incentives will drive                impossible to afford clinical
        subsidization
      ever-increasing system costs                    activity
                                                   New coalitions change the
      • Supply created demand                      politics and public perception
      • Fee-for-service
         reimbursement without
                                                   Pandemic occurs
         effective value consciousness
      Single-payor is not emerging as
      • High variability                           • Current system unable to
      the solution                                     respond effectively
                                          600
Actions that the SEIU could pursue to move the debate forward



  •Leverage your scale and innovate
  •Encourage productivity and quality breakthroughs

  •Shape the debate as information provider and convenor

  •Model surprising new behavior




                                         601
www.mckinsey.com/mgi




         602
The additional spending is pervasive
$ billion, 2003
                   across the system
                                                                                                               Above ESAW*
                                                                                                               Below ESAW*
      1.679              561
                                                                                                               Gap as a % of
                                                                                                               cost base



                         224
                                         488




                                         178          212

                                                       57             85
                                                                     150                              120
       477                                                                         20    14
                                                                                                       98             128

                                                                                                                        19
   Total health care Hospital        Outpatient    Drugs          Long-term and   Durable medical Health           Public
   expenditure       care            care                         home care       equipment       administration   investment
                                                                                                  and insurance    in health


       28%              40%             36%           27%           -57%             -70%            82%              15%


       * Estimated spending according to wealth.            603
Source: OECD; MGI analysis
Download at PresentationLoad.com
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Management Team

           Alok Aggarwal                            Marc Vollenweider
• Chairman                                  • President & CEO
• PhD, Johns Hopkins in EECS                • MBA, INSEAD
• BTech (Elec) IIT Delhi                    • Masters in Telecommunications
• Ex-Director of IBM (16 years, US/India)     Engineering, ETH Zurich
                                            • Ex-Partner at McKinsey




            Robert Daigle                              Ashish Gupta

• VP Marketing and Sales                    • COO & VP Operations
• IBM Marketing & Sales Executive           • MBA, Carnegie Mellon
• Managed worldwide B2B Sales Group         • BTech (Mech.) IIT Delhi
• Managed worldwide Supply Chain            • Ex-Engagement Manager, McKinsey &
  Sales Group                                 Co.
Truly Global

      North America                                                                Europe                                            Marketing and Sales, Front-
• Dr. Alok Aggarwal, NY                                               • Marc Vollenweider, AT & CH                                     end on client projects
• Robert G. Daigle, ME                                                • Mike Taylor, UK
• David E. Cooley, CT                                                 • Amie Stark, UK
• Andrew Adelson, MA                                                  • Ollie Snelling, UK
• Donald Kruszenski, CA                                               • Geoff Simmons, UK
• Edmund Voyer, NY                                                    • Prajeet Patel, Nordic
• George Sawyer, CA                                                   • Tomas Backman, Nordic
• Marty Perelstein, CA                                                • Hedda P Moller, BENELUX
• Mahesh Bhatia, CA                                                   • Jean Francois Lengelle, France
• Ravi Prakash, CA                                                    • Reinhard Lorek, Switzerland
• Sumathi Pundit, Canada                                              • Urs Dommann, Switzerland




               Evalueserve                                                                                                                  Asia-Pacific
                                                                 Israel                                    India                      • Daniel Sadhu, Singapore
      • Holding company registered at
                                                     • Laurence Neumann                      • Ashish Gupta, Delhi-Gurgaon            • William Kemmery, Australia
        Bermuda
                                                                                             • 650 professionals

                                             Brazil                                          • Infrastructure, HR, IT, Finance, Lo
                                                                                               gistics
                               • José Edson Bacellar, Brazil




                                                                                             Operations, Service Back-end
                                                                                                       Offices
However, only 39% of the total off-
         shoring opportunity is likely to be
•              realized even by 2010
    According to Evalueserve, global off-
    shore BPO (non-IT) revenue in FY 2003
                                                      Offshoring Opportunity and Realized
                                                            Revenues      (bn USD)
    was $8.9 Billion and this industry will
    grow at 30% CAGR (during 2004-2010).               $141
•   According to NASSCOM- McKinsey
    report, the BPO (non-IT) opportunity
    for 2008 is $141 Billion but Evalueserve
    estimates that only $54.6 Billion will be
    realized by 2010, and 2.12 million
    people in low-wage countries will be                                             $54.6
    thereby employed.                                                                Billion

•   About 1.07 million of these people will
    be employed in India by 2010.



                                                Total Offshoring Opportunity   Realized Revenue
Other Growth Areas
  Exports from $1 billion/year to $25    Exports to grow from $12 billion/year to $30
         billion/year by 2015                        billion/year by 2010

        Pharmaceuticals                                Specialty Chemicals

 – $10 billion domestic market                                                        Civil, Instrumentation, Others
   growing at 6% per year
 – $4 billion export market growing       100

   at 20% per year
                                                        70            68              Piping and Packaging
 – Investment opportunities driven
   by CR&Ms (contract research &
   manufacturing)
 – India has the largest number of                                                    Equipment

   US FDA approved plants outside         USA          China         India
   the US


                                         Source: Made in India, A CII-Mckinsey Report, Oct 2004

CR & MS opportunity of $5 billion over      Exports to grow from $2 billion / year to $14
          the next 5 years                              billion / year by 2015
PRESENTATION




SEE Data Harmonization Initiative
A data analysis and recommendations for a regional
cross-border data harmonization initiative


                                                                     Belgrade
                                                             22 November, 2007

                         This document is confidential and is intended solely for the use and
                                          information of the client to whom it is addressed.
Contents

          Introduction
    Approach and Objective
Findings and Recommendations
import/export processing today is a                                                                                                            Introduction




                  Customs-led Single Window to
     Citizen/
                 enhance import/export regulatory
                             Business
                                                   Single Window Conceptual Architecture Overview
                                                        Government
                                                        Incl. foreign      Cross-border data exchange platform such as those provided

                      processes and services
     Traveler               community                    countries         by the Pan-Asian Alliance on e-commerce (PAA)
                                                                             - Cross-border data transmission
       C2G                       B2G                         G2G
                                                                             - Mutual recognition of digital certificates
                                                                             - Cross-border tracking
                          Access Channels
     Web            VAN          Counter       Mobile              etc.         Standards and web-service to enable the delivery of service
                                                                                through multiple channels
                                                                                  - Converts messages into standard format
                                                                                  - Provides protocol and syntax checks

                    Service Delivery Platform
                                                                                    Processes and technologies to enable data sharing and
                  Message                Syntax and                                 access between Authorities
                 Conversion            Protocol Checks                                - Routes requests based on pre-defined rules
                                                                                      - Manages access to information sources
                                                                                      - Provides identity management
                                                                                      - Allows for single payment

                    Single Window Services
                                                                                                                            Management Information System
    Shared Data             Access Rights                Workflow
      Solution                 Mgmt                      Routing                                                                  Cargo
                                                                                                                Selectivity                      Payment        Refund




                                                                                                                                                                              System and Business Admin
                                                                                                                                Declaration
   Handling and             Authentication




                                                                                              Risk Management
                                                        e-payment
    Tracking                and Validation                                                                        Goods                          Guarantee
                                                                                                                                 Release                       Accounting
                                                                                                                Declaration                     Management

                                                            Lead Agency                                         Integrated                        Trader         Special
                                                                                                                               Examination
                                                                                                                   Tariff                       Registration    regimes
Agricultur                 Environm                  …
                Health                     Trade             Customs                                                           Duty, tax, fee
    e                          .                                                                                Valuation                         Appeals        Audit
                                                                                                                               Assessment

Source: Booz Allen Hamilton analysis
An Import Export Single Window (IES)
                                                                                                                              Introduction




is a critical driver for economic growth
                 in a country                   IES Purpose and Importance

                          What is IES?                                                           Who uses IES?
 IES provides the required                                                All participants in international trade
     information and application                                               such as carriers, and importers
     platform to manage the                                                    will use IES to accomplish all
     international movement of goods                                           import/export formalities in
     and to and from the state of Qatar                                        accordance to applicable laws
     and the clearance of international                                        and policies
     travelers Improve IES?
                   Why                                                    Citizens/travelers as well as
 This includes the declaration and
 A 2007 Transparency & Trade                                              Post-Reform Impactuse Tradeto find
                                                                               businesses will on IES Growth
     examinationstudy of the 21
      Facilitation of goods, the                                               information about import and                   Post-reform
     verification of permitsof the Asia-
      member economies and                                                     export rules and regulations
     licensesEconomicfor import and
      Pacific required Co-operation                                       Customs and other authorities to                 +31%
     export, the payment of trade in
      (APEC) estimated that                                                    use information generated by IES
     duties, fees and taxes and the
      the APEC region would gain by                                                                                           Pre-reform
                                                                               to perform required tasks
     tracking of the whereabouts of the
      7.5% of baseline trade of 2004 or
     cargo from greater
      $148Bn                                                                     Year 0 Year 1 Year 2 Year 3
 (1) Matthias Helble, Ben Shepherd, and trade
      transparency John S. Wilson, “Transparency & Trade Facilitation in Asia Pacific: Estimating the Gains from Reform,”,
 World Bank Development Research Group, September 2007
      facilitation. (1)
VALUE DRIVER BREAKDOWN CHART
                                          Key source of value for the acquirer

                1       …                 • Ability to maximize the speed and recovery of …


                2       Processes         • Ability to … processes

                                          • Ability to integrate and rationalize … and other channels
                3       Distribution
 Cost savings

                4       Infrastructure    • Ability to combine corporate/regional infrastructure


                5             IT          • Ability to upgrade overall technology


                6       Operations        • Ability to quickly centralize operations


                7    Product/Segments     • Ability to upgrade product range and increase cross-sell
  Revenue
  enhance-
    ment                                  • Ability to ensure geographic growth and synergy
                8       Geographies


                9     Interest Expense    • Ability to reduce cost of funds
  Treasury
  improve-
    ment                Interest Income   • Ability to leverage scale and improve trading income
                10
                                                                                                        646
GE Multifactor Portfolio Matrix

                         Industry Attractiveness
                  High             Medium               Low

                    Protect         Invest to      Build selectively
                    Position          Build
         High



                                  Selectively      Limited
                Build selectively manage for       expansion or
                                  earnings         harvest             Invest/Grow
      Medium

                                                                       Selectivity
                                                                       /earnings
                Protect &        Manage for        Divest
                refocus          earnings
        Low                                                            Harvest
                                                                       /Divest
Attributes of successful mergers
• Bring like businesses
  together, aren’t forays                   “Indeed, we found the market
                                        apparently prefers deals that are part
  into new businesses                 of an ‘expansionist’ program, in which a
                                          company seeks to boost its market
• Help achieve clear                   share by consolidating, by moving into
  market leadership                     new geographic regions, or by adding
                                       new distribution channels for existing
• Are stock only and                     products and services. The market
                                              seems to be less tolerant of
  provide a stronger                            ‘transformative’ deals,
  post-merger balance                    those that seek to move companies
                                      into new lines of business or to remove
  sheet                                    a chunk of an otherwise healthy
• Result in significant                           business portfolio.”

  cost savings                                           Deals that Create Value

• Use a strong, central                                       McKinsey Quarterly
                                                                  2001 Number 1
  planning effort                                           Managing a Smooth and
page 648                August 23, 2009
                                                             Successful Integration
New HP vision and merger integration
            team purpose
                             New HP vision
We create a great new company that is a leader in our chosen fields and is
        positioned to be the leading overall IT solutions provider

Merger integration team purpose:
• Provide effective overall leadership for the planning and
  execution of the integration of HP and Compaq
• Assure effective linkages with the business line
  managers, functions, regions, the integration steering
  committee and HP’s Executive Council
• Assure that the value captured is maximized and exceeds public
  expectations
• Assure the new HP is set up to achieve long-term growth
  objectives
                                                               Managing a Smooth and
page 649                          August 23, 2009
                                                                Successful Integration
Integration planning framework
                                    Strategy
                                    • Strategic priorities
                                    • Go to market strategy
                                    • Portfolio
                                    • Channel strategy


      Measures                                                     Structure & process
      •    Customer satisfaction                                   • Organization structure
      •    Financial                                               • Systems & processes
      •    Employee satisfaction                                   • Information flows and
      •    Operational excellence                                    decision making process
      •    Recognition and reward                                  • Financial & information
           systems                                                   systems architecture

                                    People & culture
                                    • One common culture
                                    • Retention of top talent
                                    • New competencies for our
                                      people
                                    • Roles and responsibilities

                                                                                 Managing a Smooth and
page 650                                   August 23, 2009
                                                                                  Successful Integration
Integration team focus
             before completing the merger
        Organization & GTM structure                            Product roadmaps
    •   Level 1-3 leadership                          •   Base model revenue, market share
    •   Top 100 accounts                              •   Product lines as they exist today
    •   Contingency plan                              •   Go-forward product lines and sub-
    •   Organizing principles                             brands
    •   Go-to-market structure and planning           •   Phase-out set of products
    •   Supply chain partners                         •   Hand-off to master brand team


                 Financial plan                                     Launch plan
    •   Historical model                              •   Touch programs
    •   Base case and target model                    •   Advertising/brand launch
    •   Headcount, restructuring, discretionary       •   Web launch
        spending targets                              •   Account plan process
    •   Accountability and operational metrics        •   Training



                                                                                     Managing a Smooth and
page 651                                    August 23, 2009
                                                                                      Successful Integration
The new world of HP IT

                                          Mailboxes
 Weekly email volume                       229,000      Number of countries
     24 million                                              >160


Number of desktops                                            Accounts
    220,000                                                   232,632
                    Sites
                 networked                                        # of network
                   1193                                             devices
                                                                     39,000
       Applications                        Hits/day
         >7000                      on @hp employee portal    # of daily calls
                 IT professionals         >2 million             (IT help
                      10,000                                     centers)
                                                                   8000

                                                              Managing a Smooth and
page 652                            August 23, 2009
                                                               Successful Integration
Value capture planning framework
                      Integration planning                              Implementation post-closing

             Value capture team                                        Corporate planning
                                                                         – Monitors and tracks revenue, cost
             •   Drive overall top-down corporate
                                                                            and synergy capture over time
                 planning process to achieve full value of
                 the merger by 2004                                    Groups
                                                                         – Responsible for revenue, owned cost
                 –   Provides top-down baseline,                            and synergy targets
                     forecasts, synergy targets                          – Execute on synergy capture for day-
                 –   Consolidates integration team                          to-day operations
                     submissions                                       Functions
                                                                         – Execute on synergy capture on
             Integration teams
                                                                            owned costs for day-to-day
                 –   Verify and refine top-down baseline,                   operations
                     forecasts and synergy targets with                Management compensation tied to
                     bottom-up data                                    achieving value capture goals



           Kick-off of group and functional teams                           Integration starts
 Time

page 653
                                                      Deal close
                                                     August 23, 2009
                                                                                                 Managing a Smooth and
                                                                                                  Successful Integration
EMEA High Level Integration Structure Implemented

•    Strong central design management – Clean Room & IPORs plus clear targeting
•    There are 2 main elements to the integration structure implemented;
                       »    Cross Business Group / Infrastructure
                       »    Business Group Specific



                                   PSG           IPG            ESG   HPS



               Cross BG


               Infrastructure
               (HR, Fin, IT etc)




•   The cross Business Group structures focussed on integration elements that touched
    multiple Business Groups
    page 654 are
     They          run at regional and country levels2009
•                                                                           Managing a Smooth and
                                             August 23,
                                                                             Successful Integration
Ahead of plan on four key areas
           Key area of focus                        Milestones/targets
                                    •   $550 million direct procurement synergies
           Procurement/supply
                                    •   $250 million indirect procurement synergies
                  chain
                                    •   $125 million manufacturing facilities closure

                                    •   10,000 by end of 2002
           Headcount reduction      •   17,900 by 2003
                                    •   $1.5 billion synergies


             Administrative         •   21% reduction in total square footage
            facilities closures     •   $250 million administrative facilities closure


                                    •   Complete integration of key systems
              IT integration        •   Reduce current application portfolio
                                    •   Transform IT innovation into competitive
                                        advantage
                                                                         Managing a Smooth and
page 655                          August 23, 2009
                                                                          Successful Integration
Overview: HP’s People Strategy


                Best Place to Work
                   Energize

                High Performance
                   Workplace
                    Mobilize

               New HP Foundation
                    Stabilize
                                       Managing a Smooth and
page 656             August 23, 2009
                                        Successful Integration
Building the New HP Foundation

           org design                            total
           & selection                        rewards &
              MRU                              benefits
                                                design
            Fast Start       workforce
             culture         reduction
           cornerstone
                s
                                                    –   job titles
                                                    –   job levels
                                                    –   pay/bonus
                                                        mix
             organization
                                                    –   structures
           implementation
                  &                                 benefits
            effectiveness                           –   retirement
                                                    –   time-off
                                                    –   health Managing a Smooth and
page 657                    August 23, 2009
                                                                     Successful Integration
Five Stages of Change Management




                                    Managing a Smooth and
page 658          August 23, 2009
                                     Successful Integration
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How to build Loyalty?
                     Framework of building Loyalty

                                                     Degree of
           Drivers            Phased Elements
                                                     Relationship

      Improving
                             Customer                  Attitude,
      Core Products/Service
                             Satisfaction              not Action
      Innovation of Channel Mgmt.

       Reward Program     Repurchase                 Action, not Affinity Customer
CRM
       /Continuing Campaign Cross-selling
                          /                          (Artificial Loyalty) Loyalty

                                                      Recognition
                                  Trust/
          (CR Strategy)                               of Relationship,
                                  Intimacy
                                                      Referral
4 characters to differentiate
                                         4 Attributes



 (Accomplishment)         (Continuity)                  (Attraction)   (Acquisition)




• Points acquisition • Not for short term eventsBased on customer needs acquiring
                                              •                     • For
• Reward offering cycle•and
                         Induce repurchase     for offering rewards  new customer
 Getting Reward gifts                         • Offering diverse    • For acquiring custo
                                                Reward options       from competitors
Welcome !
                                                                                   Our Firm …
Ourselves …                                                                        Percent

                           • Dr Jacques Bughin is a partner at McKinsey &             100% = 700 studies 2000-to date, media
                               Company, and a core leader of its Media &
                               Entertainment practice
                                                                                          Others
                           •   He has worked intensively in all slivers of media
                               from television to newspapers and magazines                          26
                                                                                                                            Print & Publishing
                           •   He is a frequent speaker at media                                                      42
                                                                                                                      42
                               conferences, including IBC, NAB, MIDEM and the
                               INMA

                                                                                                       32
Jacques Bughin
                                                                                       Broadcasting


                           • Henrik Poppe is an Associate Partner at McKinsey       100% = sample of 50 media advertising sales
                               & Company affiliated with the Media &
                               Entertainment Practice                                              Internet
                           •   He has worked on many media-related                     Multiple             8
                               engagements, while recently focusing on print and        media
                               publishing, serving key Scandinavian newspaper                       10
                               clients                                                                                36 Newspapers
                                                                                       Bocks 10


                                                                                                    16
Henrik Poppe
                                                                                      Television                18
      BRU_ZXR401(JB)_20040213_C
                                                                      733                                       Magazines
      EOSource: FPIS; McKinsey analysis
         Workshop (color)
The common view is that format change may boost a
              newspaper franchise

                      Newspaper components

                      Circulation (copy sales and subscriptions)         Advertising

                      • More compact format will boost circulation       • Prices per column meter might increase if
                        as the majority of newspaper readers would         one believes the market premium of tabloid
Revenue                 prefer a compact format                            vs. broadsheet
                      • Compact format will especially attract teens     • However, price per column meter will likely
                        and women. Usually, those two segments are         be not enough to compensate for reduction
                        underpenetrated by newspapers                      in average size of space
                                                                         • Further price increase may however be
                                                                           justified as a result of boost in circulation
                      • Final cost of paper will depend on thickness of tabloid format and color page printing
Cost                  • Editorial costs will depend on throughput

                      • Positive impact of format change if
                        – Circulation significantly increases following format change
EBIT                    – Circulation revenue is the mainstream of the newspaper revenue (e.g., more Europe than the
                          U.S.)
                        – Format change leads to uplift in segments with over-demand by advertisers
                        – Advertisers demand increases in proportion to format change
       BRU_ZXR401(JB)_20040213_C
                                                              734
       EO Workshop (color)
The reality is however more mitigated than the                                                               ANALYSIS OF 12
                   common wisdom                                                                                   EUROPEAN
                                                                                                                 CASE STUDIES
Percentage of cases

                              Advertising revenue        Circulation                 Subscription              Subscription churn



               Increase             20
                                                                                                                     35
                                                                                                                     35
               Neutral              10
Effect
observed                                                        70
                                                                                            80
after change
to more                                                                                                               40
compact                             70
               Decrease             70
format
                                                                20
                                                                                            20                        25
                                                                10
                                                                10
                                                                                            00

Sample                    Net Decrease in revenue    Net Increase of 6 to 8%      Boost in new sales of 5   Churn increase of 3 to
median /                  in the range of 7 to 12%   for the first year, but at           to 10%             5%, mostly from old
average                                               rare exception, format                                      segment
                                                     change did not stop the
                                                        long-term trend of
                                                      newspaper circulation
                                                              decline
      BRU_ZXR401(JB)_20040213_C
                                                                   735
      EO Workshop (color)
 Source: McKinsey analysis
Format change must be combined with editorial change
              to secure circulation impact*

Disguised example, newspaper A
                                 Factors that influence the decision to subscribe
                                 Correlation coefficient

                                 Satisfaction with
                                 Newspaper A’s                    0.989
                                 editorial content

                                 Satisfaction with
                                 Newspaper A’s                    0.055
                                 sectioning

                                 Satisfaction with
                                 Newspaper A as an                0.092              Probability for a
                                 advertising paper
                                                                                      household to
                                 Satisfaction with                                     subscribe to
                                 Newspaper A’s                                      Newspaper A next
                                                                 -0.005                   year
                                 presentation of
                                 material/lay out

                                 Satisfaction with
                                 Newspaper A’s format            -0.010


                                 Satisfaction with
                                 Newspaper A’s price             -0.044

     BRU_ZXR401(JB)_20040213_C
      * Example: subscription                                       736
     EO Workshop (color)
Source: Market survey; McKinsey analysis
If any, "market" price premium will not compensate for ad revenue at risk when
                       moving to a more compact "tabloid" format

Index 100 = ad revenue under broadsheet format
                                   • Average gap in advertising revenue may prevail even after
                                       considering "market premium" price for more compact format
                                   • Hence, necessity to manage advertisers carefully to ensure the gap
                                       is filled, even that ad revenue can increase

                            100                                                                             100
                                                                                      10-15
                                                 -20
                                                                     5-10
                                                                                      Gap
                                             Ad revenue           Benchmark
                                               at risk*         "market price"
                                                               premium tabloid
                                                                vs. broadsheet
                                                                format of same
                                                                  circulation




                           Current                                                                   Same ad revenue
                        "broadsheet"                                                                target after format
                         format and                                                                       change
                           revenue
      BRU_ZXR401(JB)_20040213_C
       * Depends on advertising segments, and microeconomics of demand / supply of subscribers flows, see after
                                                                 737
      EO Workshop (color)
Source:McKinsey analysis
Ad revenue challenge will be crucially
           dependent on microeconomics of
                 advertising segments
Ad revenue components
                         National advertisers

                         Full page                             Quarter of a page or less
                                                                                                  Local advertisers

                                                                                                  Full page                           Quarter of a page or less

                         • De facto reduced                    • –                                • De facto reduced                  • –
     Average size
     advert


                         • Increased willingness to            • Large increase in frequency      • Reduced size can lead to          • Limited increase in frequency
     Number of ads            increase volume                    as more page available             arbitrage for direct mail –       • Small ads for local real estate
                         •    Frequency however is mostly                                           especially for real estate          are substitutable to the
                              guided by the restraint of the                                                                            internet and direct mail
                              multi-media plan, and the
                              competition in medium term
                              with other national
                              media, e.g., TV / radio

                         • Reduction in average size per       • Danger of large reduction in                                         • N/A
                              ad compensated by price            price if increase in number of   • Likely price increase per ad as
     Price per average        increase per meter                 pages leads to excess supply       consequence of format
     size                                                                                           change




     Total revenue


                             • Inelastic demand for             • Danger of excess supply of       • Inelastic demand for              • Danger of excess supply of
        Typical                  double-page tabloid                 advertising space leading         double-page tabloid                  advertising – space
   microeconomic             •   Inelastic frequency of              to price deflation            •   Danger of substitution          • Danger of substitution for
 advertising challenge           advertisings based on                                                 towards direct mail real             on-line
                                 multi-media campaign                                                  estate
      BRU_ZXR401(JB)_20040213_C
                                                                                  738
      EO Workshop (color)
 Source: McKinsey analysis
TODAY’S CORE SERVICE LINES                                                              Highest
                                                                                                        risk of
                 ARE AT RISK OF SHRINKAGE
                         Service line                         Industry revenue
                                                                                                        erosion

                                                              US$ billion, 2008
                         Traditional IT                           3
                                                                                             • Automation of basic
                         AD                                               14                  services
                                                                                              (e.g., testing,
Tech-                    AM                                                         4         level 1 AM)
nology
services                 SI                                                             1    • Productivity gains
                         IT Consulting                                                  1    • Increasing
                                                                                              standardisation
                         Total                                                          23

                         Rule based decision making               3                          • Interactive voice
                                                                                              recognition
                         Basic voice                                  5                       techniques
Business
                         Basic data                                        2
                                                                                             • New technologies
services                                                                                      such as optical
                                                                                              character reading
                         High-end offshoring*                                  1              to automate data
                         Total                                                                entry
                                                                                   11
     739
      * Includes specialised voice
 Source: NASSCOM data; McKinsey analysis; expert interviews
AN AGENDA FOR ACTION ANCHORED
                    ON A
                5-FOLD VISION
•Intellectual property framework
 (especially enforcement)
                                                                        •Winning through the downturn
                                                                        •Reinvented business models
•Centers of Excellence                                                  •New verticals, geographies and
•Entrepreneurship                                                        customer segments
                                Building             Catalysing
                               India as a             growth
                              preeminent              beyond
                              innovation 5         1today’s core
                                  hub                 markets
•Primary and                                Five                                   •Improved
                    Developing a                            Establishing
 tertiary                             4 themes 2                                    infrastructure
 education           high caliber                            India as a             (e.g., satellite
 quality and        talent pool of            3            trusted global           townships)
 scale up           over 4 million                            hub for              •Corporate
•Curriculum             people           Harnessing         professional            governance
 and faculty                                                  services             •National security
 development
                                      ICT for inclusive
                                           growth                                  •Robust domestic
                                                                                    demand
                           •ICT solutions for                                      •Global branding
                            healthcare, education, financial
                            services, public services
                           •Connectivity and access (e.g., broad-band
  740                       rollout)
OPPORTUNITIES EXIST ACROSS A
     Energy efficiency/climate change


        BROAD SET OF APPLICATIONS                                                       NOT EXHAUSTIVE
                                                                                               BACKUP


    AND ARE NOT LIMITED TO THOSE
     Abatement potential, GtCO2e
    TRADITIONALLY ASSIGNED TO ICT logistics
 Industrial motor
                  0.68        1.52
                                   Efficient
 optimisation                                                                  and supply chain
 Industrial process                                                            Private transport
                    0.29                       Industrial                 0.50
 automation                                                                    optimisation
                                               processes                  0.25 Dematerialization*
                                               efficiency
                                                                          0.16 Efficient vehicles
                                                                               Traffic flow monitorin
                                                                          0.10
                                                                               planning simulation
                                   Efficient       ICT      Efficient
                                   building    efficiency   transpor
                                   s                        t
Smart
                                  1.68                                  2.03      Smart grid
buildings
Tele-                                           Efficient                         Combined heat
          0.26                                                             0.40
commuting                                        power                            and power (CHP)
                                               generatio
    741
     * Excluding telecommuting
                                                    n
Source: McKinsey analysis
?                  !




        Social CRM
      Functional Architecture and
      Interactions flow




Building long-lasting links with customer through innovative experience and co-generating value with
                                                them
                                          Fabio Cipriani
                                              July-2009
For Social CRM overview and
      introduction, please browse my
     previous presentation available on
               SlideShare.net
                        Concept
                        Comparison with traditional CRM
                        Benefits
                        Approach for adoption
                        How to put it to work


This is what you’ll see now:
                        Why Social CRM?
                        Functional Architecture
                        Flow and Value of Interactions
                        What are CRM vendors doing to promote Social experience
                        Pre-requisites and business questions
Why CRM should start to think Social?
  Because we live in a social world…
  •   We are inserted in and surrounded by social communities,
  •   We establish relationships based on conversations,
  •   We struggle to be accepted by other groups,
  •   We share our insights with like-minded peers and friends,
  •   We make decisions based on suggestions from like-minded peers and friends.




         … and because customers are,
                    more than everything else,               PEOPLE


“By 2010, more than 60% of Fortune 1.000 companies will have some form of online community
deployed for CRM purposes” – Gartner Group 1
Social CRM functional architecture
Social Media should be seen as a communication channel with customers where Socially-enabled
Marketing, Sales and Customer Service processes are performed to generate value



                                                                  Market
                                        Own Social Content
       Types of                                                                  Existing Social Media
       Market-aimed                          (Corporate
                                                                             (Facebook, MySpace, Twitter,
       Social Tools                  Blogs, Forums, Branded or
                                                                                     Linkedin, etc.)
                                         unbranded Social
                                          Networks, etc.)


       Social Channel
       Interface




       Traditional                                    Website                   Letter
                                                                                         Face to face
       Channel Interface             Phone / E-mail
                                      SMS                   Internal Social Tools                       Fax
                                               (Internal blogs, wikis, sharing platforms, social
       Internal                POS                                                                            Business
                                                      networks, innovation portal, etc.)
       Collaboration tools                                                                                    Partner
       Social CRM Capability         Socially-enabled       Socially-enabled             Socially-enabled
       Layer                            Marketing                 Sales                      Service
       Traditional CRM
       Processes                        Marketing                  Sales                     Service
Types of interactions in the Social CRM
                 landscape
                         Customer-generated Social
                         CRM
                                            Social
                                                                    Market reactions on brand

                                                              Questions &
                                                                                   or industry
                                                                                                  These spontaneous
                                           Service            complaints                          interactions happens
Market-centered                                                                                   at the market side
          social                  Social                                     Market               among customers
                                  Sales                                   Information
    interactions                                                                                  (C2C), competitors and
 (outside-to-outside)                                                                             business partners
                               Social                                         Customer
                              Marketing                                      Preferences
                                                       Market
                            Own Social Content
                                                                      Existing Social Media
                                 Corporate                                                        These interactions
                                                                  (Facebook, MySpace, Twitter,
                         Blogs, Forums, Branded or
                                                                          Linkedin, etc.)         includes the company
                             unbranded Social
                              Networks, etc.)                                                     performing Social CRM
                                                                                                  involved in at least one
        Business-                                                                                 side of the
  centered social                                                                                 communication flow.
                                                   Customer-facing
     interactions                                     employee                                    They are B2B, B2C, C2B
                                                                                   Monitoring /
   (inside-to-outside                                                              Data Mining    and internal
     inside-to-inside)                           Internal Social Tools                            interactions
                                    (Internal blogs, wikis, sharing platforms, social
                                           networks, innovation portal, etc.)




                                             Socially-empowered employees
Business-centered interactions in
                  Social CRM
Own Social Content consists of social platforms
                                                                         May be exploited by actively generating content such
                                                                         as a marketing campaigns or creation of specific
created and owned by the company. They can be
                                                                         pages in existing social platforms, also by being
branded or unbranded. Content is
                                                                         present on these social environments to answer
monitored, published and updated by specific
                                                                         market requests or complaints and even by
employees according to the company’s social
                                                                         connecting to people in search of new business
strategy
                                                                         opportunities


                                                           Market
                                Own Social Content
                                                                          Existing Social Media       All interactions and
                                     Corporate
Internal Social Tools                                                 (Facebook, MySpace, Twitter,    brand-related
                             Blogs, Forums, Branded or
connects employees to                                                         Linkedin, etc.)         references are
                                 unbranded Social
themselves and is an                                                                                  monitored and its
                                  Networks, etc.)
open channel to share                                                                                 contents may be
insights and stimulate                                                                                converted in specific
collaboration. Via                                                                                    customer experience /
tagging and ranking                                    Customer-facing                                needs reports. This
the most valuable                                         employee                     Monitoring /   activity includes not
information is put in                                                                  Data Mining    only interactions
evidence and may help                                                                                 resulted from company
                                                     Internal Social Tools
to address issues and                                                                                 efforts, but also
                                        (Internal blogs, wikis, sharing platforms, social
shape new                                                                                             personal content
                                               networks, innovation portal, etc.)
strategies, innovations                                                                               generated by the
or even improve                                                                                       company’s employees
current processes                                                                                     in their personal
                                                                                                      blogs, for example


                                                  Socially-empowered employees
Market-centered interactions in Social CRM
                                Customer-generated Social                   Market reactions on brand
                                CRM                                                        or industry
These social actions are                           Social             Questions &
                                                  Service             complaints                          These reactions happen
triggered by rewards or
                                                                                                          spontaneously and are
happen spontaneously.
                                           Social                                   Market                performed by customers
They are performed by
                                           Sales                                 Information              and the market in general.
customers, ex-customers
                                                                                                          The cause of these
and non-customers helping
                                                                                                          reactions could be the
the company to spread                  Social                                       Customer
                                                                                                          result of a good or bad
market messages, identify             Marketing                                    Preferences
                                                                                                          customer experience with
leads via referrals and                                        Market
                                    Own Social Content                                                    your company or
support customers on                                                         Existing Social Media
                                         Corporate                                                        competitors, or could have
product issues and                                                       (Facebook, MySpace, Twitter,
                                 Blogs, Forums, Branded or                                                no specific cause at all.
questions. These actions                                                         Linkedin, etc.)
                                     unbranded Social                                                     They serve as basis for very
contribute positively to
                                      Networks, etc.)                                                     important customer
your company’s reputation
                                                                                                          insights and, depending on
and results. Company
                                                                                                          the content they have, it
actions on Social CRM help
                                                                                                          may affect positively or
to amplify the
                                                                                                          negatively your company’s
reverberation of this
                                                                                         Monitoring /     reputation and results
behavior
                                                                                         Data Mining




                             Listen. Stay informed about what people are saying and look for trends. By
                             monitoring and analyzing the conversation about your company you can
                             understand why customers are complaining or complimenting you. The
                             next step is to join the conversation and get more insights on your
                             customer’s experience.
Value generation from Social CRM
                       interactions
     Benefit from spontaneous
             reactions from the
                                   Customer-generated Social
                                   CRM
                                                      Social
                                                                              Market reactions on brand

                                                                        Questions &
                                                                                             or industry

     community by connecting                         Service            complaints
              like-minded peers
                                            Social                                     Market
 Improve customer intelligence
                                            Sales                                   Information
        by gathering additional
  information from the market
                                         Social                                         Customer
  Improve customer education
                                        Marketing                                      Preferences          Improve customer experience
                and expertise
                                                                 Market                                     responsiveness
Make use of a low-cost strategy       Own Social Content
                                                                                Existing Social Media       Enhance customer needs and
                                           Corporate
                                                                            (Facebook, MySpace, Twitter,    wants understanding
                                   Blogs, Forums, Branded or
                                                                                    Linkedin, etc.)         Stimulate “interest” based
                                       unbranded Social
                                        Networks, etc.)                                                     marketing & advertising
                                                                                                            Develop new revenue streams
                                                                                                            Extend your reach within the
           Efficient knowledge
                                                             Customer-facing                                social media channel
                  management
                                                                employee                     Monitoring /   Attract new talent from the
 Increase internal collaboration
                                                                                             Data Mining    market
         Establish new business
                                                           Internal Social Tools
                    connections
                                              (Internal blogs, wikis, sharing platforms, social
      Encounter internal talent                      networks, innovation portal, etc.)
    Increase retention through
            strong morale and
                  commitment


                                                       Socially-empowered employees
integrate web 2.0 features and data
  into their CRM product portfolio. This
    generates value to several company                                                    R&D
Focused on internal use for collaboration


                                      areas
    Use of tags to “label” the customer (e.g. tag=golf for executives who play golf)
    Content sharing capabilities (e.g. sales presentations)
   Virtual collaboration (e.g. wikis, CEO blogs, teams blogs, micro-messaging)        Marketing
   Rating content (e.g. rating customers, leads, shared content, etc.)


Focused on connecting external parties
   Idea/Insights capturing (e.g. idea management system platform)
   Customer support via forums (e.g. message board platform)                          Sales teams
   Tagging, rating and reviewing products in companies' e-shops
   Blogs for sales force (followed by their customers)
   Connection with 3rd party social networks (e.g. convert Facebook friends as
    contacts, access a Facebook page directly from the application, obtain relevant    Customer
    information provided by the customer itself in Facebook: About                      Service
    me, Activities, Favorite Movies, Favorite Books, Favorite
    Music, Interests, etc., Amazon’s reviews, ratings, etc.)
   Connection with Twitter for running campaigns directly from the CRM platform
    and listening and support current customers                                        Knowledge
                                                                                         Mgmt
drawing the line between going with the
flow and extracting real CRM value from
  Social Media. These are just a few of
   Are all of your social
                                 Are your social media efforts          Do you know how
                 them…
       media efforts
   integrated with your
                                part of a broader Social CRM /
                                 Social Media strategy or is it
                                                                         “social” are your
                                                                           employees?
       CRM system?
                                   just an random project?



                                                                   Have your “social”
 Are your processes and business rules adapted to                 employees received
            encourage social behavior?                              proper training?




                                                                         Is your front line
      Are you able to track         Have you assessed all               productivity under
     benefits and return on          Corporate Security                       control?
    investment effectively?              concerns?
Becoming Social: Social CRM demands
          a Social transformation of your
 Is imperative to understand the social influence
 on all CRM Building Blocks …    business
      Social influence changes the traditional
      CRM building blocks, its supporting
      processes, IT infrastructure and                                      Social
      demands companies to work towards a              Strategy           influence
      Social CRM vision composed by:

                                                     Operations
      •Social Strategy,
      •Social Operations and,
      •Social Organization
                                                     Organization




   “By 2010, more than half of companies that have established an online community will fail to
manage it as an agent of change, ultimately eroding customer value. Rushing into social-computing
initiatives without clearly defined benefits for both the company and customer will be the biggest
                                  cause of failure” – Gartner Group1
However, to successfully adopt and
generate value with Social CRM, there
are a few pre-requisites that should be
                                  • Understand Social CRM and Social tools, its characteristics, risks and business

          taken into account        case
                                  • Develop a proper Social Strategy comprising tools (wikis, social
                                    networks, twitter, etc.) and scope (monitor, engage conversations, get customers
                                    to collaborate, spread viral messages, etc.)


                                            • Have a effective traditional CRM system in place
                                            • Have processes mapped and well documented
                 Strategy                   • Have a project portfolio management in place to put all social
                                              initiatives linked together


                Operations
                                                  • Have the CRM philosophy and its objectives already spread and
                                                    well-known among employees
                                                  • Evaluate the organization’s readiness to embrace the principles of
                                                    online collaboration
               Organization                       • Executive buy in and support




Even though the pre-requisites fulfillment and the current CRM maturity might affect the
resulting roadmap to Social CRM deployment, it is always possible to identify quick wins on one
or more CRM areas that can be implemented right away
50 templates for Presentations
        Personal selection

      jean.luc.niezette@gmail.com
jean.luc.niezette@gmail.com

see PowerPoint Tips & Tricks
             &
    PowerPoint 100 pictures


                 comments are welcome !
                                Jean-Luc
1

                               Title
       Actions needed
                                                   Actions needed
       •action : description
                                                   •action : description
       •action : description
                                                   •action : description
       •action : description
                                                   •action : description
       •action : description
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Actions needed
•action : description
•action : description
•action : description
                                               Actions needed
 Actions needed                                •action : description
 •action : description                         •action : description
                               with action
 •action : description         without action
                                               •action : description
 •action : description                         •action : description
 •action : description           Actions needed
                                 •action : description
                                 •action : description
                                • action : description
2

                      Title
     6. Description                1. Description
     •action : …                   •action : …
     •action : ..                  •action : ..
     •action : …                   •action : …
     •action : …                   •action : …

5. Description                          2. Description
•action : …                             •action : …
•action : ..          Key domain        •action : ..
•action : …                             •action : …
•action : …                             •action : …


     4. Description                3. Description
     •action : …                   •action : …
     •action : ..                  •action : ..
     •action : …                   •action : …
     •action : …                   •action : …
3

                  Title

Input 1
  • description
  • description                       domain A

Input 2
 • description            domain F                domain B
 • description
Input 3                              key domain
 • description
 • description
                          domain E                domain C
Input 4
 • description
 • description                        domain D

Input 5
 • description
 • description
4

           Title

            domain A




domain F                domain B




           key domain




domain E                domain C




            domain D
5

                  Title
Input 1
  • description
  • description      domain A   domain B     domain C
Input 2
 • description
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Input 3                         key domain
 • description
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Input 4
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 • description       domain D   domain E     domain F
Input 5
 • description
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6

                                       Title

         Category 1                    Category 2                        Category 3


   domain A      domain B       domain C            domain D       domain E         domain F




                                             key
                                           domain


Description A         Description C                    Description D          Description F
 • description         • description                    • description          • description
 • description         • description                    • description          • description
          Description B                                         Description E
           • description                                         • description
           • description                                         • description
7

                                Title

                action 1                              action 4


                     action 2      key    action 3
domain A domain B                                       domain C domain D
                                 domain

                    action 5               action 6


                           domain E domain F
8

                                   Title

                   description 2
         input 2
                                      description 2

                               description 1
                       Main
input 1                                        output 1     output 2      output 3
        description 1 domain


                                                          description 3
         input 3
                   description 3
9

                                   Title
         •Current
          status A
         •…            Category A                              •New status A
         •…
                                                               •…
         •…
    •Current status                                            •…
     B                 Category B                   Category A •…
    •…                                                            •New status B
    •…                                                            •…
    •…                                                            •…
•Current status
                                                    Category B    •…
 C
                       Category C                                    •New status C
•…
•…                                                                   •…
                    Current approach               New approach
                                                    Category C       •…
•…
                                                                     •…
                                       Evolution
10

                                 Title
               Domain 1          Domain 2      Domain 3      Domain 4

        •xxx              •xxx              •xxx          •xxx
        •xxx              •xxx              •xxx          •xxx
20xx    •xxx              •xxx              •xxx          •xxx



        •xxx              •xxx              •xxx          •xxx
        •xxx              •xxx              •xxx          •xxx
201xx   •xxx              •xxx              •xxx          •xxx



        •xxx              •xxx              •xxx          •xxx
        •xxx              •xxx              •xxx          •xxx
20xx    •xxx              •xxx              •xxx          •xxx
11

                         Title
 Flow      Responsible        Main needs        Actions needed



                         Description 1
Action 1     Actor 1      • description    • Action 1
                          • description    • Action 2

                                           • Action 3
                         Description 2
Action 2     Actor 2      • description    • Action 4
                          • description    • Action 5

                                           • Action 6
                         Description 3
Action 3     Actor 3      • description    •…
                          • description

                         Description 4
Action 4     Actor 4      • description
                          • description
12

                    Title

             FROM                            TO

Description A               Description A
 • description               • description
 • description               • description
Description B               Description B
 • description               • description
 • description               • description
Description C               Description C
 • description               • description
 • description               • description
Description D               Description D
 • description               • description
 • description               • description
13

                              Title

                       FROM                            TO

           Description A              Description A
Domain 1    • description              • description
            • description              • description
           Description B              Description B
Domain 2    • description              • description
            • description              • description
           Description C              Description C
Domain 3    • description              • description
            • description              • description
           Description D              Description D
Domain 4    • description              • description
            • description              • description
14

                  Title

Input 1   • Output 1

Input 2   • Output 2

Input 3   • Output 3

Input 4   • Output 4

Input 5   • Output 5




                  Key finding
15

                    Title

     Status                     Finding & Actions

                            •description
                            •…
                            •…
                            •…
                            •…
Picture, graph, …

                            •description
                            •…
                            •…
                            •…
                            •…
16

                          Title

                         Main component




Component 1    Component 2          Component 3     Component 4

 sub-           sub-                  sub-           sub-
 component 1    component 1           component 1    component 1
 sub-           sub-                  sub-           sub-
 component 2    component 2           component 2    component 2
 sub-           sub-                  sub-           sub-
 component 3    component 3           component 3    component 3
 sub-           sub-                  sub-           sub-
 component 4    component 4           component 4    component 4
      …              …                    …               …
17

                                    Title
 total                  Revenu       total
           volume
volume                     es       revenu
            split
   s                     split        es
                       cat 1. xxx
                                                        Key message
                         cat. 2
            cat. 1
                          xxx
             xxx
 xxx                                 xxx     Analysis
                                              • description
                         cat 3.               • description
          cat.2 xxx
                          xxx
          cat. 3 xxx
            cat3.
             xxx

Description            Description
 • description          • description
 • description          • description
18

                    Title

                                         xxx
             xxx
       xxx                         xxx
                   xxx
                                               TO
                             xxx
FROM




                    Key message
19

                             Title
Domains             Issues         Owner         Action plan    Timing


 xxx      Issue 1                xxx       xxx                 MM/YYYY
 xxx      Issue 2                xxx       xxx                 MM/YYYY

 xxx      Issue 3                xxx       xxx                 MM/YYYY

 xxx      Issue 4                xxx       xxx                 MM/YYYY

 xxx      Issue 5                xxx       xxx                 MM/YYYY


                             key message
20

                              Title
KPI‘s      20xx                 ACTION PLAN 20xx               20xx
MAIN        xxx          • Indicator 1                             xxx

            xxx          • Indicator 2                             xxx
SUB.
            xxx          • Indicator 3                             xxx


    Action plan     Q1                   Q2              Q3   Q4
                  xxx
    Domain 1      xxx
                                  xxx
                                  xxx
    Domain 2
                                  xxx
                                                   xxx
    Domain 3
                                                   xxx
21

                            Title
         20xx                 ACTION PLAN 20xx         20xx
          xxx          • Indicator 1                   xxx
KPI‘s
          xxx          • Indicator 2                   xxx
          xxx          • Indicator 3                   xxx


                FROM                              TO

         •xxx                              •xxx
         •xxx                              •xxx
Action   •xxx                              •xxx
 plan
         •xxx                              •xxx
22

                              Title
                 FROM                                  TO




          xx%                                   xx%
                        xx%
                                              xx%           xx%
            xx%



Description                           Description
 • description                         • description
 • description                         • description
23

                        Title
  xxx            20xx           20xx          20xx
                 xxx            xxx           xxx
Phases
                 xxx            xxx           xxx
          •xxx          •xxx           •xxx
 Main     •xxx          •xxx           •xxx
domain    •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
  Sub-    •xxx          •xxx           •xxx
domains
          •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
          •xxx          •xxx           •xxx
 KPI’s
                        •xxx           •xxx
                                       •xxx
24

                Title
Q1         Q2                    Q3                    Q4

     Action 1

                Action 2

                           Action 3

                      Action 4

                                       Action 5

                                      Action 6

                                      Action 7

                                                  Action 8
25

                                        Title
           J          F       M        A       M        J        J       A        S       O   N   D
               DD/MM : action description                    DD/MM : action description
                      DD/MM : action description             DD/MM : action description
Domain 1                        DD/MM : action description   DD/MM : action description
                                                             DD/MM : action description
                                                             DD/MM : action description

               DD/MM : action description                    DD/MM : action description
                      DD/MM : action description             DD/MM : action description
Domain 2                        DD/MM : action description   DD/MM : action description
                                                             DD/MM : action description
                                                             DD/MM : action description

               DD/MM : action description                    DD/MM : action description
                      DD/MM : action description             DD/MM : action description
Domain 3                        DD/MM : action description   DD/MM : action description
                                                             DD/MM : action description
                                                             DD/MM : action description
26

            Title


                  Domain 4

Domain 2                     Objective



           Domain 3

Domain 1
27

              Title
        Solution X    Solution Y
                                   key message

1 xxx
2 xxx
3 xxx
4 xxx                              key message
5 xxx
6 xxx
7 xxx
8 xxx
9 xxx                              key message
10xxx
28

                                      Title

Domain 1
           +   Domain 2
                          +   Domain 3
                                         +   Domain 4
                                                        +   Domain 5
                                                                       =   xxx



  xxx            xxx            xxx            xxx            xxx          xxx


  xxx            xxx            xxx            xxx            xxx          xxx


  xxx            xxx            xxx            xxx            xxx          xxx


  xxx                           xxx            xxx            xxx          xxx


  xxx                           xxx            xxx                         xxx
29

                Title

    Domain 1            Domain 2


1              xxx
                                   xxx
2              xxx

3     xxx                 xxx

4     xxx                 xxx      xxx

5     xxx                 xxx
30

                           Title
          Domain 1                           Domain 2




       Picture, graph, …                  Picture, graph, …




•xxx                               •xxx
•xxx                               •xxx
                                   •xxx



                             xxx
31

          Title
1   xxx           xxx


2   xxx

                  xxx
3   xxx


4   xxx

                  xxx
5   xxx


6   xxx
                  xxx
32

                                Title
                                  xxx               xxx
                                 name               xxx




          xxx             xxx                 xxx                  xxx 4
         name            Name                Name                  Name
Name            Name                Name                  Name
• role          • role              • role                • role
Name            Name                Name                  Name
• role          • role              • role                • role
Name            Name                Name                  Name
• role          • role              • role                • role
Name            Name                Name                  Name
• role          • role              • role                • role
Name            Name                Name                  Name
• role          • role              • role                • role
Name            Name                Name                  Name
• role          • role              • role                • role
33

                                           Title
                                          Key message


                     xxx                                     Main Domain
                                                   xxx
                                                         •   xxx
                                                         •   xxx
                                                 xxx
Importance for xxx




                                                         •   xxx
                                           xxx
                                                         •   xxx


                                    xxx                      Other domains
                              xxx                        • xxx
                                                         • xxx
                                                         • xxx
                                                         • xxx
                           Importance for yyy
34

                                 Title
           FROM                                             TO

           domain 6                                       domain 6

domain 5              domain 1                 domain 5              domain 1




domain 4              domain 2                 domain 4              domain 2

           domain 3                                       domain 3
• xxx                                          • xxx
• xxx                                          • xxx
• xxx                                          • xxx



                                 Key message
35

                    Title
                                 •xxx
                                 •xxx
                                 •xxx



                   Domain 1
•xxx
•xxx
•xxx
                  Main domain              •xxx
                                           •xxx
                                           •xxx


       Domain 3                 Domain 2
36

                 Title
1. Description            2. Description
•action : …               •action : …
•action : ..              •action : ..
•action : …               •action : …
•action : …               •action : …



                 Key message




4. Description            3. Description
•action : …               •action : …
•action : ..              •action : ..
•action : …               •action : …
•action : …               •action : …
37

                              Title

    Domain 1       Domain 2                 Domain 3       Domain 4




Description    Description           Description       Description
•action : …    •action : …           •action : …       •action : …
•action : ..   •action : ..          •action : ..      •action : ..
•action : …    •action : …           •action : …       •action : …
•action : …    •action : …           •action : …       •action : …




                              Key message
38

                 Title
xxx                      xxx
 • description             • description
 • description             • description




xxx                      xxx
 • description             • description
 • description             • description




                 Key message
39

                 Title
                               •xxx
Title                          •xxx
                               •xxx



   •xxx
   •xxx
   •xxx




          FROM                        TO

                 Key message
40

           Title

Domain 1           description 1




Domain 2           description 2




Domain 3           description 3




Domain 4           description 4
41

                         Title
             Domain 1   Domain 2   Domain 3   Domain 4

                                                         -15%

                                                         -10%
Proposal 1
                                                         -5%

                                                         0%

                                                         +5%
Proposal 2
                                                         +10%

                                                         +15%
42

                     Title

     Domains         Sub-domains        Descriptions


1 Domain       1.1 xxx             Description
               1.2 xxx             Description
               1.3 xxx             Description
               1.4 xxx             Description
               1.5 xxx             Description

2 Domain       2.1 xxx             Description
               2.2 xxx             Description
               2.3 xxx             Description
               2.4 xxx             Description
43

                                               Title
                                                                                Output 1
Domain 1                                                                        • xxx
                                                                                • xxx




                                                                   Category 4
               Category 1

                            Category 2

                                         Category 3

                                                      Category 4
Domain 2                                                                        Output 2
                                                                                • xxx
                                                                                • xxx
Domain 3                                                                        • xxx

Domain 4                                                                        Output 3
                                                                                • xxx
                                                                                • xxx
Key messages                                                                    • xxx
•xxx                                                                            • xxx
•xxx                                                                            • xxx

                                                                                Output 4
                                                                                • xxx
                                                                                • xxx
                                                                                • xxx
                                                                                • xxx
44

                         Title
Step 1   Step 2     Step 3              Step 4          Step 5



•xxx              •xxx                           •xxx
•xxx              •xxx                           •xxx




          •xxx                   •xxx
          •xxx                   •xxx




                         Key message
45

                Title
        Title                 Analysis
                              • xxx
                              • xxx
                              • xxx
Main                          • xxx
KPI’s                         • xxx
                              • xxx




Sub
KPI’s




                Key message
46

                                 Title
    Chapter 1 title
1   • Description of chapter 1


    Chapter 2 title
2   • Description of chapter 2


    Chapter 3 title
3   • Description of chapter 3


    Chapter 4 title
4   • Description of chapter 4


    Chapter 5 title
5   • Description of chapter 5
47

                      Title

   Chapter 1 title

   Chapter 2 title

   Chapter 3 title

   Chapter 4 title

   Chapter 5 title
48

                        Title

Domain 1                        xxx



Domain 2    xxx          xxx          xxx         xxx




Domain 3   xxx           xxx          xxx         xxx



                  xxx                       xxx
Domain 4
                  xxx                       xxx
49

            Title

           Description
           •xxx
           •xxx
           •xxx          Key message
 Main      •xxx
domain


domain 2


domain 1
50

                   Title
Input   Categories               Domains    Output


                                 Domain 1

xxx        Cat
           eg
                                 Domain 2
           ory
            A                               Output

        Category                 Domain 3
xxx        B

                                 Domain 4
        Category C



                   Key message
Social Media Landscape


                                                   Blogs




                                                           rss




807   © 2009 Omniture Inc, Confidential & Proprietary
Travel Guides




                         Mobile
                                                         On-Site Tours
                       Applications




                                        TRAVEL
                                        MARKET
                      Web/Interactive                    Audio Guides




                                           Podcasts




02. MARKET OVERVIEW                                                      808
CONSUMER INSIGHT
   • Customers have a pre-conceived notion of
     audio guides as something boring that
     does not connect them emotionally




03. CONSUMER INSIGHT & SEGMENTATION         809
SEGMENTATION
                             Single Travelers 

                             Couples 


                             Small Group of Friends 


                             Medium to Large Group 




03. CONSUMER INSIGHT & SEGMENTATION                     810
AGE SEGMENTATION


                                         29-34
                                        years old


                                         35-44
                                        years old


                             22-28                   45-49
                            years old               years old

03. CONSUMER INSIGHT & SEGMENTATION                             811
BRAND STRATEGY
                             DEVELOPMENT
                                 INTERNAL                      EXTERNAL
                        BRAND VISION                   BRAND PROMISE
                        To be the best provider of     We connect travelers to the
                        quality travel content and a   city in an emotional way by
             FIXED




                        worldwide recognized           providing unique
                        brand.                         experiences.




                        BRAND DELIVERY                 BRAND POSITIONING
                        To provide unique, fun and     For modern travelers, we
             VARIABLE




                        entertaining audio and         are a travel guide which
                        travel content.                provides emotional audio
                                                       content that connects
                                                       travelers to the city.



05. BRAND IDENTITY                                                                   812
POSITIONING

                                                                                       For Whom?
                                         Why?
                                                                       Energetic, passionate, modern, untraditional
                      To offer a new way of connecting people
                                                                       traveler who is searching for a unique travel
                     with a city; Bringing out the soul of the city;
                                                                       experience; Travel alone or with few friends;
                              A unique travel experience
                                                                                  Travel without a packet




                                                                                     Against Whom?
                                        When?                              Travel guides, podcast, interactive
                     Weekend getaways, vacation, cultural trips         applications and competitors that are not
                                                                                       entertaining




05. BRAND IDENTITY                                                                                                     813
Guiding principles for acquisition
                      integration
                                  Get the integration strategy right for
Strategy
                                   the deal


                                  Design the programme around the
Programme Design
                                   benefits case

                   Successful
Programme                         Provide shape and focus through
Management                         outstanding programme management
                   Integration

                                  Manage the risks to the business as
Risk Management
                                   well as the programme


People &                          Rapidly engage the people in both
Communications                     organisations
Get the integration strategy right for
                             Studies indicate that there is nodeal
                                                      the ‘one approach’ for all acquisitions
        Spell out the rationale for the                         Determine the integration                 Have a clear view of the „end
        deal, the benefits sought, along with                   approach and strategy                     game‟ – along with the stages
        key complexity factors                                                                            in the journey

Benefits$ improvement
         Delivery




                                                                                 Degree
        FTE Reduction




                                                                                                   Performance
                             Extension of                          Level
                              presence        Bundling of            of                   Pace




                                                                                 /
           Revenue Growth




                                              capabilities      involvement




                                                                                 Depth
                                                    Economy
                                                                                                                       Time
                             NO
                                                     of scale
                             GO
                                                                The integration strategy is:
                            ZONE                                                                    Key stages in the journey need to be
                                   Cost Reduction                How deeply will we integrate?      defined in terms of the business
                                                                 How quickly will we integrate?     model and the performance of the
     The integration strategy must be                           How many do we need to             combined organisation. This enables
      driven by the strategic rationale for the                   involve in the process?            success to be measured as the
      deal (i.e. achieving the „1+1=3‟)                         The approach may vary across         integration progresses
                                                                  the organisation
Design the programme around the
                          Always keep sight of benefits case
                                                 the benefits case
                          - if you’re not keeping the score, you are unlikely to deliver

             Confirm the total value which                                                                                                                  Identify the areas that will                                                           Install strong leadership to
             must be extracted                                                                                                                              deliver the most value -                                                               ensure commitment to
                                                                                                                                                            prioritise and focus efforts as                                                        achieving the benefits
 V alu e
W aterfall
                                                             H ead office savings
                                                                                        Integration
                                                                                                                                                            appropriate
 (N P V )                                                                               costs
                                                     E conom ies of scale

                                                Leveraged sales
                                                       channel
                                                                                             H R costs                                                                                   Quick Win
                                                                                                                                                                                        Opportunities                                                             Integration             Programme
                                    M arketing synergies                                              Loss of sales                                                                     Breakthrough
                                                                                                                                                            High                                                                                                                           Director
                                                                                                      alliances                                                                                                                                                   Steering
                         S tream lined IT system s
                                                                                           C apex                                                                                                                                                                 Group                   Programme
                                                                                                                           T o ta l N e t B e n e fits




                 C ross-selling to existing                                                                                                                                                                   Transition                                                                   Manager
                          custom er base                                                                                                                                                                     Major players
                                              B ack office
                                              savings                                                                                                                                                                                                                                               Programme
                                                                                                                                                                                                                                  Transform
                                                                                                                                                             Size of Return (£)
                                                                                                                                                                                                                                                                                                      Office
                                                                                                                                                          Benefit                                                                Bankers

                                                                                                                                                                                                                      Time to deliver
                                                                                                                                                                                                                                                    Business      People &      Systems   Finance    Real Estate   Communicatio   Commercial
                                                                                                                                                                                                                                                   Integration   Organisation                                          ns



                                                                                                                                                                                                                                                    Business

             Intrinsic   D eal                                    B enefits/synergies       C osts             Intrinsic                                                                                              time                         Integration
                                                                                                                                                                                                                                                    Managers

              value      costs                                                                                value post                                     Low
                                                                                                                 deal                                                                                   Probability of Success
                                                                                                                                                                                  Low                                                      High




     Value extraction targets should be                                                                                                                  IT will be either crucial or
      broken down and allocated to                                                                                                                         unimportant                                                                             Clear governance and single
      individual projects                                                                                                                                 Less obvious topics - e.g. real                                                          point accountability are key
     A robust cash-based benefits                                                                                                                         estate – can contribute up to 20%                                                       The integration delivery structure
      model is required – measuring                                                                                                                        of savings                                                                               must be firmly tied to the
      things that make sense to                                                                                                                           Ruthlessly review existing projects                                                      „business as usual‟ structure
      operational staff.                                                                                                                                   – Acquirer and Target.
                                                                                                                                                          Not all projects need to be done at
                                                                                                                                                           the same time
Provide drive and focus through
    outstanding programme management
      Individual project managers cannot manage conflicting priorities
      by themselves

 On the road to                                             Manage the work as an                                                                               Deliver the benefits at the
 integration, priorities will                               integrated programme to                                                                             micro level, monitor at the
 change as the programme                                    maximise business benefit                                                                           macro level
 progresses


Planning &
                                                                                                                                                              0.70             Revenue
Quick Wins




                                                              Performance
Theme: Directing                                                                                                                                                               Costs
                                                                                                                                                              0.60

                                                                                                                                                              0.50
       Transition Programme
       Theme:




                                                                                                                                                   Benefits
                                                                                                                                                              0.40
       Controlling, Monitoring &
                                                                                                                                                              0.30
       Communicating
                                                                                                                                                              0.20
                   Transformation                                                                    Time                                                     0.10
                   Theme: Coaching & Facilitating
                                                                                                                                                              0.00

                                                                                                                                                          -0.10
Time         100 days         300 days          3 years
                                                                                                                                                          -0.20
Benefits     (20-30%)          (80%)            (100%)                                                                                                               99   00   01   02   03   04   05   06   07   08   09   10   11   12   13
                                                                                Business strategies
                                                                            Projects               Projects                  Projects                                                                   Year
                                                                                  Stage Review




                                                                                                              Stage Review

  You must also change                                     Current                                                                      Future
                                                           business                                                                     business
   management styles - to
   reinforce desired behaviours                                                                   Stage                       Stage                            Progress on the achievement of
                                                                                                 benefits                    benefits
   and embed the new culture                                                    Business operations
                                                                                                                                                                the benefits case is the number
  You must stick at it long enough                                                                                                                             one agenda item for each
                                                          Integration Implementation Programme                                                                  Steering Group meeting
   to deliver the full range of
   benefits available.
Manage the risks to business as well as to the programme

                             Inadequate resourcing is often the biggest risk


                                                                                                                                             Business                                                                                                                                                                                        Programme

     Rapidly gain control of the operational                                                                                                                                                                                                                                                       Identify the key risk areas for benefit
      business                                                                                                                                                                                                                                                                                       delivery     Confidence Matrix
     Use a “smoke detector” of high frequency                                                                                                                                                                                                                                                                                                                 Ops              Mngmt        Integration
                                                                                                                                                                                                                                                                                                                                                                                                         Implementation


                                                                                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                              System           Systems         Testing


      performance metrics to monitor business




                                                                                                                                                                                                                                                                                                            Control Elements
                                                                                                                                                                                                                                                                                                                                  Scope/Plans



      results
                                                                                                                                                                                                                                                                                                                                  Quality                                       ?                               ?
                                                                                                                                                                                                                                                                                                                                  Resource                                                                     ?
                             Key indicator

        New customers per year (‘000)
                                          Benefits Reporting - Business Performance Dashboard
                                                          MARKET SHARE
                                                                                     Was     Is
                                                                                    (1998) (1999)
                                                                                        43.5                x
                                                                                                                    Has to be
                                                                                                                     (2000)
                                                                                                                                     x       Revenue (£k)
                                                                                                                                                           Key indicator
                                                                                                                                                                           GENERAL
                                                                                                                                                                                    Was     Is
                                                                                                                                                                                   (1998) (1999)
                                                                                                                                                                                       x      x
                                                                                                                                                                                                   Has to be
                                                                                                                                                                                                    (2000)
                                                                                                                                                                                                       3,000
                                                                                                                                                                                                                            Key indicator

                                                                                                                                                                                                               Sales Headcount
                                                                                                                                                                                                                                          SALESFORCE
                                                                                                                                                                                                                                                            Was     Is
                                                                                                                                                                                                                                                           (1998) (1999)
                                                                                                                                                                                                                                                           1148   1140
                                                                                                                                                                                                                                                                             Has to be
                                                                                                                                                                                                                                                                              (2000)
                                                                                                                                                                                                                                                                                    825
                                                                                                                                                                                                                                                                                                                                 Communications
                                                                                                                                                                                                                                                                                                                                                               ?                 ?                              ?
        Multisales (%)                                                                      2               x                      5         Profit (£k)                               x      x        1,400   API per salesman (£k)                         40      44                 63
                                                                                                                                                                                                               % Salesforce above MESP                       35       x                      x
        Customers buying this year (%)                                                   4.4
                                                                                           D                x                      8         Non-Life Conversion Ratio (%)             D
                                                                                                                                                                                       x      x           33                                                  D

        Non-regulatory Complaints                                                       900                 x                        x
                                                                                                                                             Average number of products held
                                                                                                                                                                                       1      2            5
                                                                                                                                                                                                                                  Target
                                                                                                                                                                                                               Average size of Sale (£API)
                                                                                                                                                                                                                                                             18
                                                                                                                                                                                                                                                            250
                                                                                                                                                                                                                                                                      x
                                                                                                                                                                                                                                                                    340             500
                                                                                                                                                                                                                                                                                             x
                                                                                                                                                                                                                                                                                                                                                                                Work Elements
                                                                                                                                             per customer
                                                                                                                                             Total number of policies (k)                                388   Error-free Factfinds and
        Conversion Ratio (%)                                                                x               x                        x                                              300     300                                                              25      64                 95
                                                                                                                                                                                                               Proposals (%)                                                                                                                                                                                     SB.1998.DM2/2
                                                                                                                                             Number of leads from Sales and
                                                                                                                                                                                       x      x           15   Sales force turnover rate (% p.a.)            34      25                  7
                                                                                                                                             Collections per month (k)


                             Cumulative
                                                                   REVENUE

                                                                               By product
                                                                                             Breakdown
                                                                                                                                                                     PERFORMANCE
                                                                                                                                                           Key indicator
                                                                                                                                                                                    Was     Is
                                                                                                                                                                                   (1998) (1999)
                                                                                                                                                                                                   Has to be
                                                                                                                                                                                                    (2000)
                                                                                                                                                                                                                         Total Headcount
                                                                                                                                                                                                                                           HEADCOUNT
                                                                                                                                                                                                                                                               Breakdown                            Establish formal risk management
             50000
                                                                                                                                             Head Office Headcount                   869    733         561


                                                                                                                                                                                                                                                                                                     processes
                                                                                                                            Protection
             45000
                                                                                                                                                                                                                  5000
                                                                                                                                                                                                                                          Actual
                                                                                                                            Investment
             40000                                                                                                                                                                                                                        Budget
             35000                                                                                      Sample              Saving
                                                                                                                                             Average time to issue policy (days)      33     30           5       4000
                                                                                                                                                                                                                                                                               Sales
             30000                                                                                                          Pension
        £k




             25000                                                                                                          Mortgage                                                                              3000
                                                                                                                                                                                                                                                                                Collection
             20000
                                                                  Actual
                                                                                                                                             Average time to pay claim (days)        5.5
                                                                                                                                                                                       D    2.5          1.5
                                                                                                                                                                                                                  2000
             15000
                                                                               By segment                                                                                                                                                                                      Head
             10000                                                                                                                                                                                                                                                             Office
                                                                  Budget
             5000                                                                                                           Target
                                                                                                                                             Cost of Head Office (£k)              60,609     x            x      1000

                 0                                                                                                          Segments
                                                                                                                                                                                                                    0
                     J   F   M    A   M   J       J       A   S   O   N    D                            Sample              Non-target       Cost of Overtime (£k)                 1320     540         360              J F M A M J J A S O N D
                                                                                                                            Segments


                                                                                                                                             Calls answered (%)                       82     87          95                                                                                                Risk                                              Risk
                                                                                                                                                                                                                                                                                                                                        Risk             Assessment
                             LAPSES                                                      CHURN                                                                        COLLECTIONS                                                        SERVICE LEVEL                                                    Control                   Identification             &
                                 Value of                                                   Value of churn                                                                          Was     Is     Has to be                           Cost savings realised
                                  lapses
                                                                                                                                                           Key indicator           (1998) (1999)    (2000) x
                                                                                                                                                                                                                         20000

                                                                                                                                                                                                                                             Head Office
                                                                                                                                                                                                                                                                                                        Framework                                        Prioritisation
                                                                                                                                             Collections Headcount                 2500       x         774
         3                                                                      3                                                                                                                                        15000               Field Ops
                                                                      IB                                                        IB
                         Sample                                                             Sample                                           Total cost of collection (£k)                                                                   Collections
                                                                      OB                                                        OB                                                 43,200     x       29,000                                                                                                                                                                    Developin
                                                                                                                                                                                                                   £k




         2                                                                      2                                                                                                                                        10000
                                                                                                                                             Debits collected (%)                     96      x         100                                                                                                                                                                     g the Risk
         1                                                                      1
                                                                                                                                             Average number of calls per
                                                                                                                                                                                      33      x          60
                                                                                                                                                                                                                          5000                                                                                                                                 Risk               Profile          Project
                                                                                                                                             collector per day
                                                                                                                                                                                                                                                                                                                                                              Review            Modelling       Categorisation
                                                                                                                                             Number of collectable households      1.2MM      x       0.6MM                  0
         0
             J   F       M   A    M   J       J       A       S   O    N   D
                                                                                0
                                                                                    J   F   M   A   M   J       J   A   S   O    N       D                                                                                       M A M J J A S O N D J F M A M J J A S O N D                                                                                                        &
                                                                                                                                                                                                                                              1999                    2000                                                                                                      Simulation


                                                                                                                                                                                                                                                                                                                               Integrated                                                    Input to:
                                                                                                                                                                                                                                                                                                                                                                                              Rate of return
                                                                                                                                                                                                                                                                                                         Monitor
                                                                                                                                                                                                                                                                                                                                with the           Risk
                                                                                                                                                                                                                                                                                                                                 Project         Mitigation
                                                                                                                                                                                                                                                                                                                                                                          Contingency           for business
                                                                                                                                                                                                                                                                                                         & report                                                          Planning
                                                                                                                                                                                                                                                                                                                                 Control         Planning                                       case
                                                                                                                                                                                                                                                                                                                                                                                              Project strategy
                                                                                                                                                                                                                                                                                                                                  Cycle
     Expanding markets will present a                                                                                                                                                                                                                                                                                                                                                        Methods for
                                                                                                                                                                                                                                                                                                                                                                                                project scoping
                                                                                                                                                                                                                                                                                                                                                                                              Contingency

      particular challenge                                                                                                                                                                                                                                                                                                                               Take Action
                                                                                                                                                                                                                                                                                                                                                                                                requirements
Rapidly engage the people in both
                      organisations
   Taking advantage of the window of opportunity to make the big changes

  Select, build and incentivise           Engage people throughout the                               Target communications
  the integration team - using            organisation                                               appropriately with all key
  staff from both organisations                                                                      stakeholders to begin to build
                                                                                                     support

            Company
                                                                    Stakeholder Mapping
               A
  Company
     B
                                                                                                                    Key Clients




                                            (degree of influence)
                                               Share of Voice
                                                                                                                             Key Influencers
                                                                                                               Employees


                      The New
                                                                                                                             Suppliers
                        Company
                       Key Line Staff                                Buy-in (attitude to project)
                                                                                                         Owners and Corporate
                       Project Teams


                                                                                                                           Analysts and Press
                                          Identify and engage the key
 Produce an HR plan to ensure that        stakeholders to understand their
  the right people are appointed to        attitudes and personal „wins‟
  jobs quickly - a task that is often     Capture “hearts and minds”
  underestimated.                          through the communication                                    Integration programmes don‟t
 For staff required on a temporary        process                                                       fail through over-
  basis only, lock them in via            Ensure cultural differences are                               communication.
  bonuses linked to activity               recognised in the HR plan - even                             Communicate, communicate
  achievement – rather than time           for apparently similar cultures.                              and communicate again
Overview of study
We have completed the second step of the wider study – providing a framework
for defining the solution to improve western access to Heathrow

SCOPING STUDY –
                         THIS REPORT – defining the
problem                                                    FURTHER WORK
                         solution
identification
WHAT – comprehensive assessment driven by Eddington and other transport policy
                                                                                          • Governance, stakeholder involvement
                                                                                            assessment
                                       • SINEI type assessment including
        • Problem definition                                                              • Full transport appraisal of selected packages
                                         agglomeration, environmental (CO2 emissions)
        • Evidence gathering                                                                and measures (cost benefit analysis, impact
                                       • Options analysis
        • High level analysis                                                               assessments, funding and financing
                                       • Consideration of funding issues                    modelling)
                                                                                          • Detailed scheme specific design and delivery


HOW – through a robust project framework and solid evidence base
    • Interviews with business and
      internal experts
                                      • Input from transport consultants and economists
    • Primary research                                                                       • Stakeholder alignment
                                      • Discussions with well respected academics
    • Data analysis                                                                          • Input from transport consultants and
                                      • Collaborative approach with DfT
    • Review of DfT guidance and                                                               economists
                                      • Stakeholder involvement
      literature (Eddington, DaSTS
      etc)
8
2
0
The Importance of MECE


                                                                                   Example

                                                                     Making Dinner:
                                                                     • Select menu
                     Mutually        Do any of the points overlap?   • Buy ingredient
                     Exclusive                                       • Prepare courses


 MECE                                                                Mobile Phone Types:
                                                                     • Analog
                                                                     • Digital
                                                                     • GSM


                     Collectively    Have all possibilities been     Reasons to acquire competitor ABC:
                                                                     • Complimentary customer base
                     Exhaustive      covered?
                                                                     • Superior technology
                                                                     • Digestible size




Points across horizontal levels of the pyramid should be MECE (Mutually Exclusive, Collectively
Exhaustive)
Estrategia
                                             • Aumento del número
Para lograr los beneficios planteado identificamos un estrategia por fases que nos permita ir incorporando con pasos firmes los
beneficios planteados                            de becarios basado en
• Agosto
   Número Limitado de Marzo                      las experiencias del
                                                         Agosto
   Becarios para el área 2005                                                               • Continuación del
                                                                                                   FY05-06
   2004                                                 2005-...
                                                 programa piloto
   de Tecnologías de                                   Programa                               Programa de Becarios
     Becarios - Piloto                       •   Incluir al programa las                            Programa
                                                                                            • Organización de
   Información.
            IT                                          Becarios
                                                 restantes áreas de                          Universidad - Deloitte
                                                                                              Seminarios de
• Enfocado a Carreras de                              Consultoría
                                                 consultoría
   Ingeniería de las                                                                          actualización para los
                                             •   Mayor promoción del                          consultores con
   Universidades más                             programa a través de
   importantes.                                                                               Investigadores
                                                 eventos organizados                          Universitarios.
• Duración del programa                          por Deloitte para las
   6 meses.                                                                                 • Participación de
                                                 Universidades                                consultores en
• Organización de un                         •   Organización anual del
   evento para la                                                                             Cátedras Universitarias
                                                 evento para dar inicio                     • Planeación de
   selección de                                  al programa de
   candidatos a formar                                                                        Programas de
                                                 becarios.                                    Investigación
   parte del programa.                       •   Utilizar la experiencia
• Incorporar a un becario                                                                     Conjuntos
                                                 acumulada para lanzar
   de Inroads en el                              programas
   mismos proceso de                             complementarios
   Becarios
Plan de Trabajo                                   Plane
                                           Planeació                                   Evalua     ación
                                                           Preparació Ejecución del      Deploy /
                                              n del                                     ción       del
                                                           n del Piloto   Piloto          Go-Live
                                             Piloto
                                          Mayo 04 Sem 1 Jun Sem 2 Sem 3 Sem 4    Julio  del Sept Progr 05
                                                                                       Agosto      Marzo
                                                             Jun    Jun  Jun           Piloto     ama
•   Planeación del Piloto
•   Planeación y Estrategia
•   Aprobación del Programa
•   Preparación del Piloto
•   Contacto con universidades
•   Envío listas de mejores promedios
•   Selección de candidatos (entrevista
    previa RH)
•   Promoción de evento de difusión
•   Planeación evento de difusión
•    Definición de agenda
•   Selección de instructores
•   Elaboración materiales
•   Definir logística del evento
•   Evento
•   Identificación de talento
•   Evaluación de candidatos
•   Selección de becarios
•   Planeación del Programa
•   Definición de proyectos
•   Asignación de becarios
•   Inducción
For Government to successfully adopt
 Web 2.0 there are key considerations
  that need to be taken into account
                 Doing the work alone is no longer an option, success requires shifting to a highly leveraged, collaborative model
                 Role descriptions, organizational structure, and culture need to take into account an increased number of diverse unpaid and
Organization      volunteer positions
                 Contribution, sharing and collaboration need to be part of the employee rewards system

                 An entirely new set of online policies are unnecessary, extend current policies covering conduct in public gatherings
                 Make it clear that employees are entrusted to represent government as a part of online communities
                 Set the stage for appropriate usage early on, framing behavior around a governance framework that is transparent and easy to
                  understand
                 Model governance around established online communities.
 Policy and
                  – allow users the power to immediately publish their own content, and give administrators power to modify/revert
Governance
                  – ensure that administrators/moderators are able to justify governance by hyper linking to the appropriate policies
                  – use voting and/or point systems to promote unpaid volunteers to the administrator/moderator role, in effect creating a self-
                     governing community
                 Where possible, leverage the online community to manage the governance framework


                   Web 2.0 should be apart of the overall communication strategy
                   Web 2.0 has the ability to target specific networks of users at a low cost
                   Leverage bloggers, publishers and online enthusiasts to spread the message for you
Communication      Don't treat online communities as a dumping ground, billboard style market-ware will alienate citizens
                   Ensure active ownership, communication must be constant and content must be relative and up to date
                   Don't open up unless you are ready; transparency, accountability, humility and most of all honesty are al prerequisites in all
                    dealings with online communities

                   Ensure accountability by clearly establishing the identity of all government community members
Security and       Pay particular attention to identity theft, there are numerous reports of Web 2.0 based impersonation
    Risk           Audit trail of all community history needs to be secured
                   Periodically review that the aggregation of data produced by mash-ups is not used maliciously
Web 2.0 there are key considerations
 that need to be taken into account ..
             
             
              continued
               Don't underestimate the power of a focused and passionate community
               Community management will become increasingly important, a full time position in many cases
              Both marketing/communications as well as HR will require a dedicated community management strategy
              Governments must understand the community landscape sufficiently to understand communities to participate in, communities
               to watch, communities to lead, and communities to own.
              Not participating is not an option, communities are forming regardless of government involvement, there's an opportunity to
Community      better direct and influence these communities if action is taken now
              Many companies today (Procter & Gamble, etc.) are leveraging communities to do a wealth of "free" work
               – product testing
               – support
               – product/service innovation
               – marketing

              Open source is a prime candidate, major vendors have come late to the Web 2.0 game and do not have an equally compelling
               offering
              Lighten up the delivery approach, web 2.0 requires and enables an iterative, evolutionary software lifecycle
              Many of today's government hosted websites can be easily transformed into reusable services that can in turn be
Technology     assembled, reused, and "mashed up"
              Complete adoption of web 2.0 will require better integration into today's desktop, this is where significant work is still required




              Measure success by using easily quantifiable web based metrics (e.g. blog pulse, comments, contributions, page ranks, member
               activity)
  Value       Set the objectives of any community early on, and continually revisit
              Participating in an increasingly connected world has its own intrinsic benefits, some of the value may not be quantifiable
826
                                                                                LATAM seems vulnerable:

                               First, global context was key in the last 5 years
                               LATAM: GDP Growth, World Commerce and                                                                                                                                LATAM: Terms of Trade
                                        Commodities Prices                                                                                                   140.0
                                      World Commerce Growth                                                                                                                                                                                                                                                         127.7
                     30.0%                                                                                            7.0%
                                                                                                                                                                                                                                                                                                                        2008
                                      Commodities Prices                                                                                                     130.0
                     25.0%            LATAM Growth (sec. axis)                                                        6.0%
                     20.0%                                                                                                                                   120.0




                                                                                                                                    Index Base 2002 = 100
                                                                                                                      5.0%
                     15.0%
                                                                                                                      4.0%                                   110.0   102.5
                                                                                                                                                                       1980
In %




                                                                                                                             In %
                     10.0%
                                                                                                                      3.0%                                   100.0
                       5.0%                                                                                                                                                                                                                                                                 100.0
                                                                                                                      2.0%                                                                                                                                                                   2002
                       0.0%                                                                                                                                   90.0
                                                                                                                      1.0%
                      -5.0%
                                                                                                                                                              80.0
                                                                                                                      0.0%                                                                                 80.6
                     -10.0%
                                                                                                                                                                                                           1988
                                                                                                                                                              70.0
                     -15.0%                                                                                           -1.0%




                                                                                                                                                                     1980

                                                                                                                                                                              1982

                                                                                                                                                                                          1984

                                                                                                                                                                                                    1986

                                                                                                                                                                                                                1988

                                                                                                                                                                                                                             1990

                                                                                                                                                                                                                                      1992

                                                                                                                                                                                                                                                  1994

                                                                                                                                                                                                                                                            1996

                                                                                                                                                                                                                                                                        1998

                                                                                                                                                                                                                                                                                     2000

                                                                                                                                                                                                                                                                                              2002

                                                                                                                                                                                                                                                                                                          2004

                                                                                                                                                                                                                                                                                                                 2006

                                                                                                                                                                                                                                                                                                                         2008
                               1997

                                      1998

                                             1999

                                                    2000

                                                           2001

                                                                  2002

                                                                         2003

                                                                                2004

                                                                                       2005

                                                                                               2006

                                                                                                      2007

                                                                                                             2008




Source: Perspectiv@s based on IMF and CRB                                                                                              Source: CEPAL

                                       Terms of Trade and Trade Balance                                                                                              Exports Prices and Fiscal Revenue of Central
                                                           In millions of USD                                                                                                        Government
                120,000                                                                                             90,911
                                                                                                                    2006                                                                                                                                                                                         22.0
                                         Current Prices                                                                                                                                    Exports prices
                                                                                                                                                             160.0
                     70,000              Average Prices 1980-2002                                                                                                                          Fiscal revenue
                                                                                                                                                                                                                                                                                                                 20.0
                                                                                                                                                             140.0
                                                                                              20,456                   43,882        Index base 2000 = 100
In millions of USD




                     20,000                                                                   2002                      2008                                 120.0                                                                                                                                               18.0
                                                                                                                                                             100.0




                                                                                                                                                                                                                                                                                                                          In % GDP
                     -30,000
                                                                                                                                                                                                                                                                                                                 16.0
                                                                                                                                                              80.0

                     -80,000                                                                                                                                  60.0                                                                                                                                               14.0

                                                                                                                                                              40.0
          -130,000                                                                                                                                                                                                                                                                                               12.0
                                                                                                                                                              20.0
                                                                                                             -158,542
          -180,000                                                                                                                                              -                                                                                                                                                10.0
                               1980
                               1981
                               1982
                               1983
                               1984
                               1985
                               1986
                               1987
                               1988
                               1989
                               1990
                               1991
                               1992
                               1993
                               1994
                               1995
                               1996
                               1997
                               1998
                               1999
                               2000
                               2001
                               2002
                               2003
                               2004
                               2005
                               2006
                               2007
                               2008




                                                                                                                                                                     1950
                                                                                                                                                                            1953
                                                                                                                                                                                   1956
                                                                                                                                                                                          1959
                                                                                                                                                                                                 1962
                                                                                                                                                                                                        1965
                                                                                                                                                                                                               1968
                                                                                                                                                                                                                      1971
                                                                                                                                                                                                                             1974
                                                                                                                                                                                                                                    1977
                                                                                                                                                                                                                                           1980
                                                                                                                                                                                                                                                  1983
                                                                                                                                                                                                                                                         1986
                                                                                                                                                                                                                                                                1989
                                                                                                                                                                                                                                                                       1992
                                                                                                                                                                                                                                                                              1995
                                                                                                                                                                                                                                                                                     1998
                                                                                                                                                                                                                                                                                            2001
                                                                                                                                                                                                                                                                                                   2004
                                                                                                                                                                                                                                                                                                          2007
                                                                                                                                       Source: CEPAL
Audiencias para desplegar la información y lograr entendimiento
                 y/o involucramiento hacia el proyecto

          Audiencia                Porqué                                        Cómo                     Facilitador



    Agentes de Cambio:             Formar un vínculo de comunicación en la       Juntas
4                                  Empresa , mediante contacto humano emiten y                          • Admon. del Cambio
                                                                                 Informativas, cor
    Líderes informales elegidos    retroalimentan los mensajes.                  reo electrónico
    por el personal del proyecto



    Usuarios Finales:              Informar su participación en el proyecto y     Reuniones             • Agentes de Cambio
5                                  atender inquietudes                            informativas, foll    • Admon. del Cambio
    Grupo de personas que harán                                                   etos, flyers, telec
    uso del                                                                       onferencias
    sistema, operativamente o
    para labores de consulta.



                                   Informar temas generales del proyecto          Carteles, circular    • Admon. del Cambio
6   Todo el personal                                                              es
                                                                                  Eventos masivos




    827
Planeación de la Comunicación
                Contamos con una estrategia estructurado de comunicación, la cual comprende los siguientes 6 pasos:




                                                                 Análisis                Definición                Programación               Medición de la
              Identificación             Análisis de
                                                                 de                      de                        Actividades                efectividad de la
              y Análisis de              Medios
                                                                 Eventos                 Mensajes                  de                         comunicación
              Audiencias                 Actuales
                                                                                         Clave                     Comunicación
                                                                 Clave




                 • Identificar          • Identificar los           • Extraer los eventos      • Identificar qué     • Planear las              • Medir la
                   grupos a los que       medios de                   más importantes a lo     es lo que               comunicaciones             efectividad de la
                   irán dirigidos los     comunicación más            largo del proyecto,      debemos                 para el corto plazo.       comunicación.
                   mensajes               efectivos para              que marcarán la          comunicar a cada
                   dependiendo del        llegar a cada               pauta para las           audiencia.            • Planear las              • Evaluar si los
                   impacto del            audiencia.                  comunicaciones.                                  comunicaciones en          mensajes están
                   proyecto.                                                                   • Analizar qué es       el transcurso del          alcanzando a la
ACTIVIDADES




                                        • Identificar el o los                                 lo que debemos          proyecto.                  audiencia
                 • Analizar               responsables del                                     transmitir al                                      deseada, son
                   audiencias clave       manejo de las                                        personal para                                      comprendidos y la
                   para desplegar la      comunicaciones                                       generar                                            respuesta es
                   comunicación           formales en la                                       confianza,                                         positiva.
                                          USPRH.                                               motivación y
                                                                                               compromiso.




                 ¿A quién?                 ¿Cómo?                      ¿Cuándo?                  ¿Qué?             ¿Cada cuánto?                ¿Funciona?

                  828
Enfoque de Mensajes
Las acciones estructuradas de comunicación permiten disminuir la resistencia al cambio por
desconocimiento y por percepciones negativas del proyecto, se resaltan los eventos positivos y se
trabaja con los negativos, durante la asimilación del proyecto.
  • Planeación/Análisis/ Diseño

                                             Etapas de Asimilación
                                             del Cambio
                                                                         Institucionalización
                                                                                                    Abortando antes de la
                                 Construcción,         Etapa de                                     implantación
  Etapas del proyecto




                                 Capacitación y        Aceptación                 Adopción
                                                                                                    extensiva
                                 Entrega




                                                                           Percepción        Cambio no
                                            Etapa de                                         implantado
                        Diseño                                             Positiva
                                            indefinición
                                                                  Entendimiento       Percepción Negativa

                                                             Conocimiento
                           Etapa de
Preparación                                       Contacto                Confusión
                           Preparación
                                                             Desconocimiento
                                                                Tiempo
         829
Enfoque de Mensajes                 (continúa)



El enfoque hace referencia a la dimensión o tipo de información requerida de acuerdo a lo que se esperaría en
    cada grupo o audiencia, la siguiente gráfica ejemplifica la misma:


     Menor grado de               Involucramiento
           Informar sobre la nueva
            soluci ó n, cu á l es su alcance
            y qu é elementos l a                                Mensajes generales /
            componen.       Concientizar     a                   Audiencia Amplia
            las personas de los
            beneficios del nuevo modelo
             de trabajo.                                                                        Contacto

                                                               Mensajes dirigidos a una
            Comunicar     los avances del proyecto.
           Difundir los beneficios de la                         audiencia específica
           implantació      n. Concientizar    sobre el
           nuevo modelo de trabajo en equipo.
                                                                                          Entendimiento
            Concientizar     a las personas de c     ó mo
           prepararse para el arranque.                               Audiencia de
           Generar entusiasmo para la implantación                    capacitación
           tanto en el usuario final como en el equipo de
           trabajo. Comunicar a detalle los esquemas de
           capacitación      y soporte.                                                       Aceptación


            Informació    n personalizada sobre el rol y las
          responsabilidades del personal involucrado.


                                                                                              Compromiso

        Mayor grado de             Involucramiento
  830
Análisis de medios de comunicación
De acuerdo con los medios generales con los que cuentan los clientes, se analiza, aquellos que pueden
ser más efectivos para el Proyecto:

               Canal                       Tipo                       Canal                          Tipo
 Presentaciones,
 eventos                                                 Carteles                               Impreso
                                        Presencial
 con los ejecutivos


 Juntas informativas                                     Recibo/cheques
                                                                                                Impreso
 con el grupo de trabajo                Presencial       de nómina


                                                         Circulares /memos
 Juntas específicas
                                                         flyers                                 Impreso
 (entrevistas, grupos
                                        Presencial
 de enfoque, sesiones
 de visión, otras)
                                                         Folletos                               Impreso

 Correos Electrónicos                   Electrónico


                                                         Tableros de Avisos
                                                         específicos
                                                                                                Impreso
                                       Presencial /      para el proyecto
 Teleconferencia
                                       Electrónico



Nota: Como parte de esta propuesta se recomienda imprimir artículos promociónales para el Proyecto

831
Audiencias para desplegar la información y lograr entendimiento y/o
                            involucramiento hacia el proyecto
El plan de comunicación para las audiencias objetivo, se divide en 6 niveles. Estas audiencias nos ayudarán a permear la información
a sus niveles de reporte, donde se da la comunicación vertical y en cascada en cada área.



          Audiencia                  Porqué                                        Cómo                         Facilitador


                                    Tienen el poder de iniciar,                    Presentaciones           • Administración de
                                    legitimar y demandar el                        Ejecutivas, Eventos,       Cambio
    Estrato Superior:               cambio, tienen autoridad                       Boletines
1
                                    para fijar la dirección estratégica y ser
    Dueños, Junta ó Comité          líderes del cambio entre los demás grupos
    Directivo,, Presidente, Vicep   clave así como también ante los usuarios.
    residente, Director General)




2                                    Son personas que tienen                                                   • Administración del
    Estrato Medio:                                                                 Presentaciones formales e     cambio
                                     influencia, cercanía y reconocen su           informales, masivas y en
    Director, Subdirector y Jefe     responsabilidad para la implantación del      grupos específicos
    de Departamento                  cambio.


     Grupos de Trabajo              Los usuarios clave son parte de la Red de
     Técnicos:                                                                     Juntas de avance,           • Gerencia del Proyecto
3                                   Agentes de Cambio y es importante para
                                                                                   reuniones de trabajo        • Admon. del Cambio
                                    el desarrollo del proyecto, establecer          correo electrónico
     (Consultores internos,         medios de comunicación dentro del
     externos y responsables de     equipo.
     los subsistemas que
     participan en el proyecto)
    832
Eventos clave del proyecto,
                              para definir requerimientos de comunicación



                Prep                      Diseño                   Const         Capacitación   Capacitación
                Entrevistas de Aplicación de         Circular Primer   Avances
                cambio         encuestas             comunicado                   Const                   Salida en vivo
             TEMAS POR AUDIENCIA:
Estrato
              Presentar el Proyecto
Superior
                      Sesiones informativas
              Avances del Proyecto
              Principales Hallazgos
Estrato               y circulares
              Beneficios
Medio         Incrementar Compromiso


Equipo       Descripción del proyecto
de trabajo   Avances del Proyecto
             Comunicar Expectativas
                     Sesiones informativas
Agentes de
                     y correo electrónico
              Cómo les afecta el proyecto
              Nivel de participación
Cambio        Preguntas frecuentes

              Principales resultados del proyecto
Usuarios               Sesiones informativas, carteles
              Beneficios
              Próximos pasos
Finales
                       y folletos
              Descripción del proyecto
Toda la
empresa                Carteles y flyers
              Indicar el nivel de participación
              Comunicar avnacer
              Comunicar beneficios

   833
Medición de la efectividad de la
                         comunicación
• A través de los mensajes clave se debe:
   – Generar un entendimiento común del proyecto en el personal
     involucrado
   – Informar a las audiencias involucradas los aspectos más
     relevantes proyecto                                                                                  La gente
                                                                        Objetivos    Retroalimentación
                                                                                                          entiende
• A partir de los resultados de los eventos clave se verifica          del Plan de                       y describe
  si la gente está o no participando en el proceso de                 Comunicación                   los mensajes clave
  cambio
• Motivo por el cual se realizan actividades como:
   – Verificar la comprensión de los mensajes clave
                                                                       Mensajes                             Evaluación
   – Evaluar qué tanto se recuerdan los mensajes y el impacto que       clave
     tienen en la audiencia correspondiente, mediante la aplicación
     de mediciones de retroalimentación de la comunicación
     (personal, telefónica o vía correo electrónico)
   – La medición de la comunicación se realizará al posterior de la                                ¿Participación
     etapa de diseño                                                    Audiencias                    de las
• Finalmente, para que el Plan de Comunicación sea una                                   Eventos
                                                                                                    Audiencias?
  herramienta útil y exitosa que alcance sus objetivos es                                 clave

  necesario:
   – Identificar y dar solución a las dudas de los involucrados.



    834
Esempi di costi dei conflitti ambientali
                                           C o s ti                      P a s s iv ità e                        C o s ti
      C o s ti d ire tti            p o te n z ia lm e n te          s o p ra v v e n ie n z e                 in te rn i
                                          n a s c o s ti                    p a s s iv e                     in ta n g ib ili

     m in o re                                      d iffic o ltà d i c a lc o lo                              m a g g io re


                                                                                                          F e d e ltà d e lla
                                    C o sti d i g e stio n e ,                                            clie n te la,
    C o sti d i g e stio n e ,
                                    e in ve stim e n ti ch e         F u tu ri ad e g u am e n ti p e r   b e n e sse re d e i
    e in ve stim e n ti
                                    in d ire ttam e n te             co n fo rm ità alle                  lavo rato ri, re lazio n e
    e sp licitam e n te
                                    p o sso n o e sse re             asp e ttative d e g li               co n sin d acati e
    d e stin ati alla
                                    co n n e ssi alla d isp u ta     stake h o ld e rs                    co m u n ità lo cali,
    g e stio n e d e lla
                                    (e s.: ritard i                  (e s.: m od ifich e                  im m ag in e azie n d ale
    d isp u ta
                                    n e ll’attu azion e d e l        p rog e ttu ali)                     (e s.: te m p i/co sti p e r
    (e s.: sp e se le g ali)
                                    b u sin e ss p lan )                                                  o tte n im e n to n u o va
                                                                                                          au to rizzazio n e )


   Fonte: modificato da EPA, 1995


© 2003 RG & Associati Srl. All
rights reserved.
Alcuni strumenti disponibili
                                              Depliant
                                 Campagne       Conferenze
                                 stampa e TV    stampa                     Seminari
            Conciliazione             Informazione      Codici
            (Mediazione)               Brochure         Etici                   Bilanci sociali
                                                   …
       Comitati misti
                                                                                     Convegni




                                      ?
                                                          Rapporti
          Negoziazione                                    sostenibilità
                                                                       “Educazione”
                                                                           Visite on site
                …        Forum di                                 Rapporti          …
                         mediazione                               Ambientali       SA8000
  Gruppi di
  lavoro                                                      Informazione con
            Concertazione                                Workshop
                                                              retroazione
                    Dibattiti                                               EMAS-ISO14000
                                                                …
                                                   Panel              Corporate Social
              …                  Incontri
                                                   esperti            Responsibility
                                 formali                      Focus
                                      Consultazione           group
                                            Incontri      …
© 2003 RG & Associati Srl. All              informali
rights reserved.
Analisi statistica con indicatori, indici
                                                                                                                                                                                                                                            Lo schema logico                                                                       Analisi statistica con Indicatori
              Semplici e complessi.                                                                                                                                                                                                                   Priorità                                                                     Analisi di mercato
              Confronto criticità/risposte                                                                                                                                                                                                                                                                                         Analisi quadro legislativo e
                                                                                                                                                                                                                                                      dell’organizzazione/
              Confronto percepito/tecnico                                                                                                                                                                                                                                                                                          programmatico
                                                                                                                                                                                                                                                      Scenario


              Analisi dello stato del conflitto                                                                                                                                                                                                                                               Individuazione rilevanza
              potenziale e attuale                                                                                                                                                                                                                                                            stakeholders
              C’è il rischio di un conflitto? Esiste un conflitto?                                                                                                                                                                                                                            Quali sono gli SH? Quali sono favorevoli, contrari
              Quali sono i motivi?                                                                                                                                                                                                                                                             o ambigui?
                                                                                                                                                                                                                                                                                              Che rilevanza hanno?



                                                                                                                                                                                                                                             Identificazione obiettivi comunicazione
                                                                                                                                                                                                                                             Quali sono gli obiettivi di comunicazione                                                    Matrice posizionamento
                                                                                                                                                                                                                                             corrispondenti alle possibili combinazioni tra                                               stato/rilevanza
                                                                                                                                                                                                                                             “stato del conflitto” e “influenza” degli SH                                                                          Influenza stakeholders
                                                                                                                                                                                                                                                                                                                                                                                               “favorevoli”
                                                                                                                                                                                                                                                                                                                                                                                               e “contrari” si
                                                                                                                                                                                                                                                                                                                                                    prevalgono                                 bilanciano
                                                                                                                                                                                                                                                                                                                                                    decisamente
                                                                                                                                                                                                                                                                                                                                                    i “contrari”                prevalgono                                            prevalgono
                                                                                                                                                                                                                                                                                                                                                                                i “contrari”                                          i “favorevoli”




                                                                                                                                                                                                                                                                                                                                           Deve convincere              Deve convincere               Deve rassicurare      Deve rassicurare
                                                                                                                                                                                                                                                                                                                                           tecnici e cittadini          tecnici e cittadini           tecnici e cittadini   tecnici e cittadini




              Matrice strumenti/                                                                                                                                                                                                             Selezione strumenti di comunicazione
                                                                                                                                                                                                                                                                                                                                   alto




                                                                                                                                                                                                                                                                                                                                           Deve convincere              Deve rassicurare              Deve rassicurare      Deve rassicurare




              obiettivi
                                                                                                                                                                                                                                                                                                                                           tecnici e cittadini          tecnici e cittadini           tecnici e cittadini   tecnici


                                                                                                                                                                                                                                                                                                                           medio




                                                                                                                                                                                                                                             Quali strumenti si devono adottare in accordo al
                                                                                                                       obiettivi comunicazione
                                                                                                                                                                                                                                                                                                                                                                                                                            Formale, non
                                                                                                                                                                                                                                                                                                                                           Deve rassicurare             Deve rassicurare              Deve rassicurare
                                                                                                                                                                                                                                                                                                                                                                                                                            influenza la




                                                                                                                                                                                                                                                                                                             Stato del conflitto
                                                                                                                                                                                                                                                                                                                                           tecnici e cittadini          tecnici e cittadini           tecnici
                                                                Deve convincere                Deve rassicurare                                       Deve rassicurare               Deve rassicurare
                                                                                                                                                                                                                    Formale, non
                                                                                                                                                                                                                    influenza la                                                                                                                                                                                            decisione
                                                                tecnici e cittadini            tecnici e cittadini                                    tecnici e cittadini            tecnici
                 partecipazione                                                                                                                                                                                     decisione


                                                                                                                                                                                                                                                                                                                            basso



                                                                                                                                                                                                                                             livello do partecipazione necessario?
               livello                        tipo              azioni                target   azioni                target                      azioni                     target   azioni               target   azioni          target
                                                     Pass.




                                                                                                                                                                                                                                   S
                                                                                                                                                                                                                    P
                         Informazione
                                                                                                                                                                                                                    u
                                                                                                                                                                                                                                   pi
                                                                                                                                                                                                                                                                                                                                                                                                      Formale, non          Formale, non
                                                                                                                                                                                                                    b
                                                                                                                                                                                                                                   e
                                                                                                                                                                                                                                                                                                                                           Deve rassicurare             Deve rassicurare
                                                                                                                                                                                                                    bl
                                                                                                                                                                                                                                   g
                                                                                                                                                                                                                                                                                                                                                                                                      influenza la          influenza la
                                                                                                                                                                                                                    ic
                                                                                                                                                                                                                                   a
                                                                                                                                                                                                                                                                                                                                           tecnici e cittadini          tecnici
                                                                                                                                                                                                                    a
                                                                                                                                                                                                                                   r
                                                                                                                                                                                                                                   e                                                                                                                                                                  decisione             decisione
                                                     Pass.




                                                                                                                                                                                                                    zi             s
                                                                                                                                                                                                        Elevar      o              c
                                                                                                                                                                                                        e           ni
                                                                                                                                                                                     “                                             el
                         Educazione                                                                                                                                                                     conos       D
                                                                                                                                                                                     F                                             t
                                                                                                                                                                                                        cenze
                                                                                                                                                                                     o                              if             e
                                                                                                                                                                                                                                                                                                                latente
unilaterale




                                                                                                                                                                                                        Modifi      f
                                                                                                                                                                                     r                                             e
                                                                                                                                                                                                        care        u
                                                                                                                                                                                     m                                             d
                                                                                                                                                                                                        attegg      si
                                                                                                                                                                                     a                                             e
                                                                                                                                                                                                        iamen       o
                                                                                                                                                                                     z                                             ci
                                                                                                                                                                                                        ti          n
                                                                                                                                                                                     i                                             si
                                                                                                                                                                                     o                              e              o
                                                     Attiva




                                                                                                                                                                                     n                              vi             ni
                                                                                                                                                  C                                  e                              a
                         Informazione-                                                                                                                                                                              in
                                                                                                                                                  a
                         retroazione                                                                                                                                                                                c
                                                                                                                                                  m
                                                                                                                                                  p                                                                 o
                                                                                                                                                  a                                                                 n
                                                                                                                                                  g                                                                 tr




                                                                                                                                                                                                                                             Piano d’Azione
                                                                                                                                                  n                                                                 i
                                                                                                                                                  e

                                                                                                                                                  s
                                                                                                                                                  e
                                                     Interat.




                                                                                                                                                  n
                                                                                                                                                  s
                         Consultazione                                                                                                            i
                                                                                                                                                  b
                                                                                                                                                  i
                                                                                                                                                  l
                                                                                                                                                  i
                                                                                                                                                  z
                                                                                                                                                  .
bilaterale




                                                     Interat.




                         Concertazione




                                                                                                                                                                                                                                             Come si possono organizzare i diversi interventi
                                                     Interat.




                         Negoziazione
                         (event. assistita)




© 2003 RG & Associati Srl. All                                                                                                                                                                                                               potenziali di comunicazione?
rights reserved.
Il piano d’azione
                                         obiettivi          obiettivi        Esempio          Livello
                 strumenti                                  specifici        potenziali       partecipazione
                                         generali
                                                                             terget
                                            Deve                             Studenti          informazione
                                                        Suscitare reazioni
                Campagne di                 “rassicur                        Universitari,     con
                                            are”        Ricercare consenso
                Sensibilizzazione                                            Opinion Leader    retroazione
                (Valore sociale,            tecnici     Persuadere
                Forum Multi SH)             e
                                            cittadini

                                                        Elevare conoscenze
                “Formazione”              Deve                                  Tecnici
                                                        Modificare              Comunali
                (Manualistica,            rassic        atteggiamenti                         informazione
                Workshop)                 urare
                                          i
                                          tecnic
                                          i
                Pubblicazioni e             Formale,    Spiegare
                                                                               Cittadini,
                Incontri                    non         scelte e                              informazione
                                            influenza                          Sindaci
                (Report, convegni)                      decisioni
                                            la
                                            decision
                                            e
           1 Area 1                     4 Area 4
            2 Are 2
© 2003 RG & Associati Srl. All          5 Area 5
rights reserved. 3
            3 Area                      6 Area 6
Kurumsal Yönetim


                   Hissedarlar                                      Üst Yönetim
                   • Koruma                                         • Bağımsızlık
                   • Haklar                                         • Sorumluluk
                   • Katılım                                        • Mali haklar


   Denetçiler                                                                       Gözetim Organı
   • Bağımsızlık                              Kurumsal                              • Sorumluluk
                                              Yönetim
   • Sorumluluk                                                                     • Bağımsızlık


                               Organizasyon
                               • İç kontrol ve risk yönetimi
                               • Bilginin şeffaflığı ve ulaşılabilirliği
                               • Güç dağılımı



                                                     839
Propuesta de trabajo - Programa ABC
     de Gobierno Corporativo (por fases)
           Cultura de
                                                                          • Acuerdos de Familia e Integración del Consejo Familiar
                                                                            / Directivo y Comités
                          gobierno                                        • Diagnóstico preliminar
                                                                          • Programa de trabajo del consejo (agenda anual en
                          corporativo                                       prioridades)
                                                                          • Revisión de estrategia y políticas y metas de dirección
                                                                          • Integración de plan de sucesión, código de conducta ,
                                                                          • Pláticas de Sensibilización / Actualización de
                                                                            Consejeros y Dirección




   Conocimiento del                          Compromiso,
                                                                                          • Sistema de seguimiento de
   negocio y riesgos                         logro y seguimiento                            compromisos
                                                                                          • Indicadores de operación claves
                                                                                          • Sistema de supervisión (autocontrol)
• Análisis procesos críticos – recomendaciones de mejores prácticas con                   • Coordinación y efectividad de
  retroalimentación de consejeros                                                           auditoría interna, auditoría externa,
• Mejoras al Sistema de Control Interno integral                                            contraloría y administración de
• Seguimiento de quejas, fraudes y servicio a clientes                                      riesgos
• Análisis de principales principios, criterios y movimientos contables                   • Reporte al consejo de directores y
• Aseguramiento del cumplimiento regulatorio y fiscal                                       asamblea
• Análisis de riesgos en alternativas de finanzas corporativas (ej.
  ventas, compras, fusiones e inversiones)
Inhoudsopgave rapportage

  1.      Inleiding


  2.      Visie en definities op weerstandsvermogen


  3.      Resultaten risicoanalyse


  4.      Conclusies en aanbevelingen



Bijlagen:
A.     Aanpak risicoanalyse
B.     Risicomodel KONOT
C.     Risico-overzicht KONOT
D.     Brondocumenten
2. Visie en definities
                              Relevante definities
Risico             De kans dat een gebeurtenis zich voordoet die het realiseren van de doelstellingen op strategisch,
(algemeen)         tactisch of operationeel niveau in zowel positief als negatief opzicht kan beïnvloeden.


Risico (relevant
                   Een risico waarvoor (a) geen voorzieningen zijn gevormd, (b) die niet door het treffen van
voor weerstands-
                   maatregelen wordt beheerst en die (c) bovendien van materiële betekenis is voor de organisatie.
vermogen)


                   ‘(Risico’s ter zake van )Verplichtingen en verliezen waarvan de omvang op de balansdatum onzeker
Voorziening        is doch redelijkerwijs te schatten of kosten welke volgend boekjaar worden gemaakt met een
                   oorsprong in het boekjaar of voorgaande boekjaar, waarbij kosten gelijkmatig verdeeld worden



Weerstands-        Het vrij aanwendbare deel van het eigen vermogen om niet structurele financiële tegenvallers op
vermogen           te kunnen vangen om de taken ongestoord voort te kunnen zetten.


Bestemmings-        Door het bestuur afgezonderd deel van het eigen vermogen ten behoeve van een daarvoor
reserve             aangewezen bestedingsdoel.



Reserve             Al het eigen vermogen van de stichting anders dan het stichtingskapitaal
2. Visie en definities
             Relatie risico’s en financiering

                     Beheers-
                     maat-
                     regelen


                                            Kwanti-     Voorziening/
                                            ficeer-     bestemmings-
Organisatie                                 baar        reserve
            Bruto-              Reguliere
doelstel-                       risico’s
            risico                                      Van geringe
lingen                                      Niet goed   betekenis
                     Netto-                 kwanti-
                     risico                 ficeer-
                                            baar        Van
                                                        materiële      Weerstands-
                                Niet-                   betekenis
                                reguliere                              capaciteit
                                risico’s    Kwanti-     Voorziening/
                                            ficeer-     bestemmings-
                                            baar        reserve
3. Resultaten risico-analyse
                      Overzicht top 6 grootste risico’s
•   Op basis van de analyse die heeft plaatsgevonden in de groepsinterviews is een top 6 gemaakt van de
    grootste netto risico’s. Voor deze risico’s zijn onvoldoende maatregelen of ineffectieve maatregelen
    getroffen door de Stichting KONOT.



                               Planning &
                                                                 Personeel
                               controlcyclus


              Naleving en                                                         TVB’s
              borging

                   Toprisico’s
     Veranderings- KONOT
                                                                                            Onderhoud
                                                                                            school-
     vermogen
                                                                                            gebouwen




    Belemmering voor het bereiken van de strategische doelstellingen van KONOT
Identificadores ST y DT en los pedimentos de exportación


Identificador         Aplicación
9b                    Se deberá de determinar en el pedimento de retorno el pago del impuesto
                      general de importación a que se encuentren sujetos los insumos no
                      originarios y el pago se deberá de efectuar a través de pedimento
                      complementario, sin aplicar la exención por el pago efectuado en el país de
                      destino
10                    Los insumos no originarios se encuentran exentos del impuesto general de
                      importación , en el pedimento de retorno se deberán determinar las
                      contribuciones correspondientes, no se aplica la exención del pago
                      efectuado en el país de destino y no se está obligado al pago de los
                      impuestos
11                    Señala que se efectúa el retorno de mercancía importada temporalmente a
                      países distintos de Estados Unidos y Canadá, por lo tanto no se sujeta al
                      artículo 303 del TLCAN
12                    Señala que se efectúa el retorno de mercancía importada temporalmente
                      que regresa en su misma condición, por lo que no se sujeta al artículo 303
                      del TLCAN


  Aplicación correcta de tasas de
                                                   845
  importación
El inicio: Programa ABC del Gobierno Corporativo


                                              Sensibilización
                                              y cultura de
                                              gobierno
                                              corporativo




                Operación de los Organos de
                Gobiérno                                        Infraestructura
                                                                de compromiso,
                Retroalimentación sobre                         logro y seguimiento
                condiciones críticas del
                negocio




846                                                                                   ©2003 Deloitte/Galaz, Yamazaki, Ruiz Urquiza, S.C.
                                                                                                        Todos los Derechos Reservados
Cuales son los Órganos del Consejo?

                                                    Consejo
Coincidencia                                        Directivo
Internacional /
Nueva Propuesta
LMV                       Comité de                                 Comité de Gobierno
                          Auditoría ~                               Corporativo *
                                                                    (Pract. Societ)



Organos previstos
en el Código de Mejores                   Comité de Operaciones                   Comité de Nominaciones
                                          / Partes Relacionadas *                 y Remuneraciones *
Prácticas

                      Comité de                                         Comité de Planeación
                      Auditoría ~                                       y Finanzas ~


Otros organos
                                          Comité Fiscal /                        Comité de Administración
frecuentemente                            Legal ~                                de Riesgos ~
establecidos                            847 Servicios de Gobierno Corporativo
Ámbito de responsabilidad del
           Comité de Auditoría
Prácticas Exigidas                           Prácticas Recomendadas


                                             • Evaluación de procesos
 • •Calidad en auditorias interna,
      Calidad en auditorías interna,
                                               críticos y sistemas
    externa yyseguimiento
      externa seguimiento

   • Evaluacion de informacion               • Estrategia, planeación,
 • Evaluación de información
     financiera                                objetivos, metas
   financiera
  • Funcionamiento partes relac. ,
                                             • Estructuras, políticas de            Comité de Auditoría
     compensaciones, operaciones
 • Funcionamiento partes
     relevantes
   relacionadas,
                                       +       dirección, códigos de            =   de alta contribución
                                               conducta y valores
   •compensaciones, operaciones
      Cumplimiento regulatorio
    relevantes                               • Admon. de recursos
  • Sistemas de control interno y
    riesgos                                    humanos/ facultades
 • Cumplimiento regulatorio
   • Quejas y fraudes                        • Planes contingencia y sistemas
 • Sistemas de control interno y
                                               de seguridad
   riesgos
                                             • Asuntos legales, fiscales de
 • Quejas y fraudes
                                               finanzas corporativas

                                             • Indicadores de gestión
                                               autocontrol, supervisión

                                       848 Servicios de Gobierno Corporativo
How the project will support the council’s aims


                A B e tte r P la c e
                                                              A B e tte r P la c e
                fo r L e a rn in g ,
                                                               fo r E x c e lle n t
                Ac h ie ve m e n t
                                                             P u b lic S e rvic e s
                 a n d L e is u re




                                                                              A B e tte r P la c e
  A B e tte r P la c e                                                       fo r C re a tin g a n d
  fo r L ivin g W e ll                                                             S h a rin g
                                                                                 P ro s p e rity




                                        A B e tte r P la c e
                                       fo r L ivin g S a fe ly
Drivers                         How project will                                        What we would
             The response                          What the future   The stage of the
for change                      support the                                             like the project
             to these drivers                      will look like    programme
                                council’s aims                                          team to do
Programme Plan
2005     2006    2007
Drivers                         How project will                                        What we would
             The response                          What the future   The stage of the
for change                      support the                                             like the project
             to these drivers                      will look like    programme
                                council’s aims                                          team to do
These are the next steps we need to
               take as a team
1




2




3




4




To be successful, we need you to engage with the programme and drive the
transformation through your directorate.
Il modello VSP- Brevetto depositato
                                                               Valore
                                                               economico


                           Componenti
                           del valore




                 Fattori
                 guida                                                          Migliore
                             Motivazione        Qualità   Prestazioni
                                                                      Benchmark reputazone      Volontariato
                                                                                                I
                                                          ottimali              diminuzione
                                                                                 rischi

Beneficiari
                Dipendenti             Utenti             Fornitori   Concorrenti       Attori          Collettività e
                                                                                        istituzionali         media



   Corporate Social Responsibility                        Ruoli e                                              Misurazione
   Missione                      Programmi                                          Azioni
                                                          responsabilità                                       prestazioni


    © 2003 RGA Srl. All rights
    reserved.
Il modello VEP – la piramide del valore

             Valoreper l’azionista
              Valore per l’azionista
                                          Dividendi
                                          &
                                          Prezzo dei titoli




       Elementi del valore
      Elementi del valore          Crescita
                                             Gestione
                                   fatturato         Stanziamenti
                                             dei
                                             costi   di
                                                     capitale

 “Driver del valore”
“Driver del valore”    Strategia
                       e           Salute
                       visione     operativa   Soddisfazione
                                               dei gruppi    Prodotti
                                               di interesse  e
                                                             servizi
Il modello VEP – le fasi operative




                                                         stima dei benefici

analisi dello       analisi del   individuazione individuazione   stima dei    stima del tasso   stima dei
stato               business      e stima dei    e stima dei      parametri    di                benefici
ambientale          plan          costi          fattori guida    del valore   attualizzazione   netti




© 2003 RGA Srl. All rights
reserved.
Communications Action Plan


                         Goal                                                                  Actions

                                                          •   Regular communications (e.g. memo) from the SCIOs/CCIO on service
1. Provide information on consolidation planning,             delivery impacts as they are expected to occur
  timeline, impacts, progress, and performance            •   High-level overview of the scope and expected timeline of the project -
  measurement to staff, key stakeholders,                     shared using existing media
  government officials, and the public to build an        •   More detailed information posted on a Secretariat-specific wiki page
  understanding of the consolidation effort               •   Progress reports delivered to government officials and published internally
                                                              and externally

                                                          •   Semi-annual Town Meetings to build IT community, share expected impacts,
                                                              and provide updates
2. Build an IT community at both the Commonwealth
                                                          •   Informal, but regular, communications (e.g. newsletter, blog, weekly email)
  and Secretariat-levels to develop staff buy-in in the
                                                              from the SCIO and CCIO to foster community building
  consolidation service delivery model
                                                          •   Functional groups and/or centers of excellence to allow staff working in the
                                                              same functions to network and share ideas
                                                          •   Highlight the role consolidation plays in the Commonwealth’s overall IT
                                                              strategy
3. Emphasize the importance of the consolidation
                                                          •   Interactive sessions (e.g. webinars or conference calls) on relevant topics,
  effort and encourage staff participation to
                                                              with time for staff to weigh in and provide feedback
  establish ownership of the consolidated approach
                                                          •   Information on how staff input and feedback was used to guide and improve
                                                              the consolidation process
                                                          •   Website (on Wiki and Mass.gov) devoted to sharing leading practices and
4. Highlight consolidation success  stories and               centers of excellence that currently exist at Secretariats
  benefits (e.g. efficiency gains) to maintain            •   Regular reports on the benefits achieved (i.e. efficiency, effectiveness, and
  momentum and build external support                         security) through consolidation
                                                          •   Teaming with the Governor’s efficient government efforts
Common Mistakes


 Common Mistakes in Transformation Projects                      Related
                                                                 Goal
                                                                               Communications Goals
 Allowing too much complacency                                     2, 3
 Failing to create a sufficiently powerful ‘guiding coalition’      2      1.Provide Information
 or group of influential staff (at all levels) who will drive
 communications at the Secretariat-level

 Underestimating the power of vision                               3, 4    2.Build an IT Community
 Under communicating the vision by a factor of 10                  3, 4    3. Emphasize the
                                                                             importance of the
 Permitting obstacles to block the new vision                      3, 4      consolidation effort and
                                                                             encourage participation
 Failing to create short-term wins                                  4
                                                                           4. Highlight consolidation
 Neglecting to anchor changes firmly in the corporate                        success stories and
                                                                    2
 culture                                                                     benefits
Solution


                              Care
                           Management

            Healthcare
                                             Work.Life.
              Portal




        Health                                             On-site
      Assessment
                          INDIVIDUAL                      Programs




            Medication                          Clinical
            Utilization                        Outcomes


                          Screenings/Tests




859
Data Integration Model
                                                          Diabetes Program




SCREENINGS/                  HEALTH                                  WEIGHT       WEIGHT                      RISK          RISK
              MEDICATIONS                  CARE MGT     COMMUNITY                               EXERCISE
   TESTS                    COACHING                                  LOSS      MAINTENANCE                REDUCTION    MAINTENANCE
                                                         EDUCATION




        Compliance                          Education                             Behavior                         Outcomes




                                       POINTS ISSUED FOR VARIOUS INCENTIVE ACTIVITIES THROUGH
                                                          POINTS PLATFORM




                                                        POINTS REDEEMED FOR
                                                              REWARDS

      860
Integrated Incentive Components


   Reward value matched to activity value

   Flexibility: To support diverse programs, audiences
    and incentive rules

   Broad Reward Portfolio:
      Monetary Rewards (premium/HRA/HSA)
      Non-Monetary Rewards (gift cards, etc)

   Award and Points Solutions

   Tracking and Reporting

   Offline and Online Components


861
The Incentives Standard
         Different incentives have varying influence on participation



      Incentives             Preventive Care                                                 Exercise                                                 Diet
                                  Key Levers                                              Key Levers                                               Key Levers
Discounts              • Above the $200                                   • Greatest impact above                                      • Impact is always less
(Health Care           threshold                                          $200                                                         than cash
Premiums)
Cash                   • Above the $200                                   •Above the $200 threshold                                    • Greatest impact above
                       threshold                                          • Avoid levels below $100                                    $100
                       • Avoid levels below
                       $100
Non-monetary           •Above $50 threshold                               • Raffles can have impact                                    • Gift cards have a greater
Incentives                                                                than cash below $100                                         impact than discounts
                                                                          •Avoid levels below $100                                     below $100
Penalties*             • Miniscule impact                                 --                                                           --
                       • Co-payment
                       increases

                   * The analysis of the impact of penalties on exercise and diet failed to meet traditional levels of statistical significance.
                                              Sources: WELCOA, Benefits Roundtable Health Behaviors Survey
862
SOX SUB-CERTIFICATION METHODS
                                                                                                                                                                           May 6, 2009
  Issue—Type of sub-
                                                          Question                                                                            Type of Sub-Certification Mode Used
  certification model, number                             1) Which sub-certification model does your company follow                                    % of Respondents
  of sub-certification models                             (please indicate the relevant option number as your answer)?
                                                          a) mirroring the language of the CEO/CFO certification                                                                       Mirroring the
  Key Takeaways                                           b) mirroring the language of the external auditor's letter of                                                              language of the
                                                          representation                                                                                                                 external
  • 7 out of 14 respondents follow                        c) other (please specify)                                                                                                 auditor's letter of
  sub-certification model mirroring                                                                                           Mirroring the
                                                                                                                                                                                      representation
  the language of the CEO/CFO                             2) How may sub-certifications (number of people) does your        language of the
                                                                                                                                                                                            7%
  certification.                                          company collect each quarter from business units / support           CEO/CFO
                                                          functions (please indicate the relevant option number as your       certification
  • 4 out of 14 respondents collect
                                                          answer)?                                                                50%
  more than 20 sub-certifications.                        a) None                                                                                                                   Other
  • 9 out of 14 respondents agree                         b) <5                                                                                                                     29%
  that sub-certifiers (designated by                      c) 5-14
  the certifiers) require an                              d) 14-20                                                                                                 N/A
  additional layer of formal                              e) >20                                                                                                   14%                      N=14
  representations from individuals
                                                          3) Do the above sub-certifiers (designated by the certifiers)
  within business units / support
                                                          require an additional layer of formal representations from
  functions.                                              individuals within business units / support functions?
                                                                                                                                         Number of Sub-Certifications Collected
                                                          a) Yes
                                                                                                                                                  % of Respondents
                                                          b) No

                                                                                                                                        None or N/A
                                                                                                                                           21%                              More than 20
                                                                                                                                                                               29%




                                                                                                                                        5-14
                                                                                                                                        21%
                                                                                                                                                                            14-20
                                                                                                                                                                            29%

                                                                                                                                                                                         N=14

© 2009 The Corporate Executive Board Company. All Rights Reserved.                                                        Click here to access the discussion thread                               863
UTILIZATION OF TECHNOLOGY TOOLS
                                                                                                                                                                                     March 31, 2009
  Issue— Utilization levels of                                                                                                                   Answers from Our Clients
                                                          Question
  technology tools such as                                To what extent do you utilize technology tools like TeamMate and
  TeamMate and AutoAudit                                  AutoAudit for the following audit activities? Please rate this on a                            •Resource Allocation 1 (Hewlett-Packard's
  for various Internal Audit                              scale of 1 to 3 (1 = Fully Utilize, 2 = Partially Utilize, 3 = Do not utilize)                 Project and Portfolio
                                                          • Resource Allocation                                                                          Management)
  activities.                                             • Workpaper Management                   • Issue Tracking
                                                          • Risk Assessment                        • Time and Expense Management                         •Workpaper Management 1 (TeamMate)
  Key Takeaways                                           • Audit Scheduling                       • Reporting
                                                                                                   • Others (please specify)                             •Risk Assessment 1 (Hewlett-Packard's
  • While 93%    of the respondents
                                                                                                                                                         Project and Portfolio Management)
  fully utilize technology tools (like
  TeamMate and Auto Audit) for                                                                                                                           •Audit Scheduling 1 (Hewlett-Packard's
  workpaper mangement, only 14%                                                                                                                          Project and Portfolio Management)
  fully utilize these tools for risk
                                                                           Technology Tools Utilization Levels                                           •Issue Tracking 3 (Moving towards using
  assessment.
                                                                                       % of Respondents
  • Further, 45% of the respondents                                                                                                                      (Hewlett-Packard's Project and Portfolio
  do not utilize TeamMate or Auto                        100%                                                                                            Management)
                                                                     7%        7%         7%          7%        7%          7%
  Audit for resource allocation.                          90%
                                                                                                                24%
                                                                                                                                                         •Time and Expense Management 1
                                                          80%                                                               31%
                                                                                          38%        38%                                                 (Hewlett-Packard's Project and Portfolio
                                                          70%        45%
                                                                                                                                    62%                  Management)
                                                          60%                                                   21%
                                                                                                                            21%
                                                          50%                  93%                                                                       •Reporting 2 (Hewlett-Packard's Project
                                                          40%                                        28%
                                                                     24%                  41%                                                            and Portfolio Management)
                                                          30%
                                                                                                                48%
                                                          20%                                                               41%
                                                                                                                                    31%
                                                                                                                                                         •Others 3 (periodic performance reviews
                                                                     24%                             28%
                                                          10%                             14%                                                            utilize Hewlett-Packard's Project and
                                                           0%                                                                                            Portfolio Management)
                                                                                           t
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                                                                       Fully Utilize   Partially Utilize   Do Not Utilize    N/A
                                                                                                                                          N=29


© 2009 The Corporate Executive Board Company. All Rights Reserved.                                                                 Click here to access the discussion thread                         864
COPIES AND COPYRIGHT


       As always, members are welcome to an unlimited number of copies of the materials contained within this handout.
       Furthermore, members may copy any graphic herein for their own internal purpose. The Corporate Executive Board
       requests only that members retain the copyright mark on all pages produced. Please contact your Member Support
       Center at +1-866-913-8102 for any help we may provide. The pages herein are the property of the Corporate
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       reproduced without prior approval.




                                                         LEGAL CAVEAT

       The Audit Director Roundtable has worked to ensure the accuracy of the information it provides to its members. This
       report relies upon data obtained from many sources, however, and the Audit Director Roundtable cannot guarantee
       the accuracy of the information or its analysis in all cases. Furthermore, the Audit Director Roundtable is not engaged
       in rendering legal, accounting, or other professional services. Its reports should not be construed as professional
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       Roundtable or its sources, or b) reliance upon any recommendation made by the Audit Director Roundtable .




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The TPM Process
Trade Promotion Management (TPM) is defined as the process of planning, budgeting,
presenting and executing incentive programs which occur between the manufacturer and the
retailer to enhance sales of specific products. To provide a better understanding, we have
outlined a typical trade promotions cycle:




                                                                            See Appendix for Process Step Details
Promotion Programs
 •The following diagram provides listings of many of the types of incentives and programs that
 are run.

   – Promotion programs vary widely from account to account
       • discounts on each product sold
       • payments of a fixed sum of money
       • other special programs
   – Incentive programs are based on corporate strategy and account objectives



Costs                                               Performance                                            Benefits
Manufacturers Offer Incentives   … In Return for Performance…                             … To Generate Consumer Sales…
to trading Partners…
  • Off-invoice allowances                                                                 • Incremental Sales and Profits
  • Favorable payment terms       At Headquarters               At Retail
  • Market development funds      • Plan Merchandising          • Merchandising
  • Sell-through                  • Buy in advance of              •   Ads
    guarantees/failure fees        demand                          •   Display
                                                                   •   Reduced prices
  • Co-op advertising             • Set prices                     •   Coupons
  • Bracket allowances            • Authorize new items         • “Everyday Low Prices”
                                                                • Shelving
                                                                   • Space
                                                                   • Configuration
                                                                   • Location
                                                                • Stock Rotation
Types of Trade Promotions
 •Trade Promotion Management (TPM) is the configuration and management of three types of
 promotions.
Corporate Promotions                     Discretionary Promotions            Account Promotions

 • Company-wide promotions of             • After a discretionary             • Based on a corporate
   a product or a brand in which            promotion has been created, it      promotion or a discretionary
   accounts can participate.                is saved as a template.             promotion.

 • They are run for a specific time       • The promotion templates that      • A plan is a group of account
   period and contain the                   can serve as the basis of an        promotions that depicts the
   objective of the promotion,              account promotion.                  aggregate results of account
   suggested tactics, and other                                                 promotions, such as spending
   information.                           • Other key account managers          and volume.
     • For example, a beverage              can use templates of existing
       company decides to promote a         promotions when establishing
       new product with the
                                            promotions at their accounts.
       recommended tactics of a
       temporary price reduction (TPR)
       and in-store displays.
Who Manages TPM?

                 The National Sales Director leads the sales
                 force, and gives direction in terms of
                 merchandising priorities, product
                 assortment, revenue targets, products
                 focus (new and established), budget and                        The key account manager is responsible for
                 thresholds for key metrics such as                             account and promotion planning, category
National Sales   promotion ROI.                                                 management, new product introductions.
Director



                 The Controller is responsible for the
                 accurate recording of promotional results,
                 customer payments, rebates and the
                 tracking of free product. Customer P&L,       Key Account
                 Product P&L                                   Manager

Controller
                                                                                The demand planner captures customer
                                                                                orders, and tracks their progress

                 The Brand Manager is responsible for
                 providing strategic direction for brand
                 growth and managing the P&L. She
                 develops the consumer plan and provides
                 guidelines on brand priorities and price      Demand Planner
                 points to the sales force.
Brand Manager
The Trade Promotion Environment
Most CPG companies have to plan and manage Trade Promotions in an environment where they
   have little control, poor visibility, limited data, and few analytical tools, resulting in trade
                           spending ineffectiveness and inefficiencies.


                                               Powerful, demanding
                                               customers
                        High dissatisfaction
                        with promotion                                  Deal-conscious
                        efficiency                                      consumers
    RETAILERS                                                                                   CONSUMERS

                  Not satisfied with                                          Declining
                  share of trade spend                                        consumer pass-
                                         Pressure to deliver                  through
                                         volume/$$$ targets
                  Execution at                                                 Multiple, disparat
                  variance from plan                                           e data sources


                        Focus on temporary                             Simplistic, home-
                        price reductions                               grown analytical tools
                                               Misalignment of performance
    SALESFORCE                                                                                  INFRASTRUCTURE
                                               objectives
The Changing Market

     Retail competition is intensifying, consolidation is accelerating, leaders are emerging and the
                                   pressure on suppliers is increasing.



                                                                 The near future will see the
                                                                 emergence of 3-5 dominant global
                                                                 retailers with room for niche players.




The primary issue, however, is that we are some way
off from seeing global retailers manage the business
in a truly global fashion.
Dynamics of the Trade Relationship

Although retail competition is intensifying and consolidation is accelerating, the fundamentals of
                            the trade relationship remain the same.



                                                     What display location
 What is my           Was compliance                 produces the strongest
 ROI?                 achieved?                                               How often should I
                                                     results?
                                                                              promote Product X?


              Manufacturer                                 Retail Buyer
                                                                              Should or how do I
                                                                              extend a promotion
 What is the       Did my trade        What was the      Did my Product X     across regions of my
 residual impact   monies get passed
 on my other                           impact of Product promotion drive      chain?
                   along to the        X on Category Y? other market basket
 brands?           consumer?
                                                         sales?




                   • The trade relationship is becoming
                      information and insight hungry
Dynamics of the Consumer Relationship

 Similarly, the fundamentals of the consumer relationship with both the manufacturer and the
                        retailer have remained the same as in the past.

      Why do I want a relationship
      with a retailer or                        Consumer
      manufacturer?

                                                                           Who are my highest
                       What is my ROI?
    What is the best                                                       value shoppers?
    mix of consumer
    and trade                                                                                How can the
    spending?                                                                                manufacturers’
                                                                                             consumer insights be
                            Manufacturer                              Retail Buyer
                                                                                             used to improve
                                                                                             category
     What insights can we                                                                    management?
     gain from retailer         Who are my
                                                     How do we position      How do we increase
     customer loyalty           highest value
                                                     our Private Label       shopper loyalty and
     programs?                  consumers?
                                                     products?               shopper rings?




                •A challenge for the consumer relationship is
                better integration of and insight into the ever
               increasing amount of consumer data available
Trade and Consumer Management Overview

Of these key activities, Deloitte believes there are four umbrella challenges in Trade & Consumer
                 Management that are of highest priority to CPG manufacturers.


    • How can we focus marketing                               • Which type and level of account are
      investments on our highest value                           the most profitable and how should
      consumers?                                                 we prioritize customer investments?
    • How should we leverage                                   • How do we incorporate lessons
      information from retailer loyalty    Account               learned from past activities into
      programs to jointly market to the                          future planning?
      consumer?                            Planning


                    Direct to             Trade &                  Account
                    Consumer              Consumer                 Management
                    Marketing             Solutions

    • How should we collaborate with                            • What types of promotional events
      the retailer to improve demand      Collaboration &         and tactics are most effective?
      forecasts?                          Exchanges             • How can we get visibility to the
    • What supply chain productivity                              quality of in-store execution?
      gains can be achieved by linking
      supply forecasting with CRM
      information?
TPM Benefits
     •TPM, if implemented correctly and efficiently, has a number of benefits that can be felt across
     an entire organization.

      • Fully understanding the costs of promotions to facilitate running smarter promotions in the future (what
        works and what doesn’t) by focusing promotion dollars on what will increase profits, rather than just
        increasing gross revenues.

      • Ability to forecast with greater accuracy over a longer time horizon to a lower level of detail than a manual
        approach would yield. Forecasting affects:
           • Promotions
           • New Product Development
           • Seasonal (Xmas / Easter / Public Holidays)

      • Contribute to an accelerated, more precise budget creation process

      • Ability to compare promotion effectiveness during planned and unplanned scenarios (e.g. weather, holiday
        season, stock market fluctuations, etc.)

      • Assist in long range business and capital planning

      • Quick, accurate, and appropriate application of market cannibalization* and the associated phasing-in and
        phasing-out




Market cannibalization is the impact a new product has on the sales performance of a company's existing, related products. EXAMPLE: Coca ColaTM puts
out a new product called Coke2TM. Market cannibalization is where customers buy Coke2 instead of regular Coke.
Typical TPM Technical Strategies

      To address these CRM ailments, most CPG companies are aligning their business solutions
                         around three fundamental technology strategies.
                   Strong Integration                Breadth of Offering                    Depth of Functionality
                                                                                             Point Solution for Trade
                    ERP-based Solution             Enterprise Front-office Suite
                                                                                                    Promotions
                        (e.g., SAP)                        (e.g., Siebel)
                                                                                              (e.g., CAS, MEI, Vista)
                • Aggressively invests in       • Provide for complete CRM vision,     • Deepest support CPG.
Characteristics   CPG offering to complete        yet supports an evolutionary path to • Some companies using as a short-
                  proposition.                    rollout.                               term, “throw-away” solution.
                 • Single data repository for   • Broad and deep functionality.      • Can drive near term results in
                   master data and business     • Fewer points of integration and      narrowly focused areas.
                   transactions – clean           synchronization then ERP based     • Designed with CPG sales person in
 Advantages        integration                    solutions.                           mind.
                 • Leverages prior              • Supports multiple modes/ channels. • Lower software license investment.
                   investment and skills.
                 • CPG functionality needs to • May not be “best in class” in any       • Requires multiple solutions to
                   be completed.                area.                                     complete CRM picture, difficult to
                 • Remote, untethered usage • License investment can be                   upgrade versions.
 Challenges        is new and relatively        substantial.                            • Multiple data repositories must be
                   untested in CPG.                                                       synchronized.
                                                                                        • Long-term vendor viability has to
                                                                                          be evaluated.
                 • Integration with back-office • Standard connectivity is available    • Some products have standard ERP
 Impact on         should be easier given one     but integration will have to be         integration tools, others require
 Back-office       vendor providing the suite     achieved with at least two software     substantial effort.
                   of technology.                 products.
The TPM Process
Trade Promotion Management (TPM) is defined as the process of
planning, budgeting, presenting and executing incentive programs which occur between the
manufacturer and the retailer to enhance sales of specific products. To provide a better
understanding, we have outlined a typical trade promotions cycle:




                                                                            See Appendix for Process Step Details
Don’t Delete – Editable Version.


               CPG Industry Distribution Network


               High


                                                                                     Consumers
                 Collaboration Complexity




                                                                       Retailers /
                                                                       Wholesalers




                                                        Distributors
                                                        & Brokers




                                            Suppliers
               Low
                                            Low         Collaboration Value                  High
Don’t Delete – Editable Version.


    100%                     Leading- Edge                          Best Practices                     Required to do Business
                                                                                                                      Working Capital
                                                                                                                      Reduction
                                                                                          Brand Strategy
                                                                                                                                      SKU
                                                                                                                 e-Procurement        Rationalization
                                                                                            CPC
                                                                                                       Outsourcing

                                                                                             eCRM

                                                                                         Advertising Effectiveness
       Adoption Rate




                                                     Sales Force Redesign


                                                                                    Trade Promotions Management
                                                SAP Beverage Solutions



                                                      VMI                   Mergers & Acquisitions
                                                      (multi-partner)

                          Multi-tier Channel                         Value Based Management
                          CPFR       Strategy
                                                       Multi-tier Design collaboration
     0%
                       Emergent                                                                                                     Mature
                            Strategic Advantage                                                      Cost Improvement/ / Competitive Parity
                            Custom “Home-Grown” Applications                                                         “Packaged” Applications
Don’t Delete – Editable Version.

                               Financial
                               To succeed financially, how should we
                               appear to our stakeholders (Regulators,
                               Customers, etc.)?




Internal Process                                                 Customer
To satisfy our stakeholders and                                  How do existing and potential customers
customers, what business processes must                          view us? How do we continue to provide
we excel at?                                                     value?




                               Learning & Growth
                               To achieve our vision, how will we sustain
                               our ability to change and improve?
Don’t Delete – Editable Version.

• Sales Quota by              Corporate             Trade Marketing      Internal/External
  Account                     Commitment            Organization         Collaboration
• Overall Spending
  Budgets

• Historical Sales Data
                                                                      Monitor
• Historical                                                          Revise                                 • Final
  Consumption Data                                                    Plan                                     Promotion
                          Allocate                                                                             Plan
• Past Promotions                                      Sell-in                       Evaluate
                          Budget      Create Plan
  Results                                              Plan                          Effectiveness
                          Accounts
• Marketing Plan                                                      Execute
                                                                      Plan
                                                                                                             • Promotion
• Promotional Strategy                                                                                         Results
• Account Plan

• Historical Account
  Activity

• Customer Promotion          Promotion
  Calendar                                                               Internet/ Wireless
                              Management            ERP Integration
                                                                         enabled
                              System
                                                                                                See Appendix for Process Step Details
Coarse-grained Distributed Computing Solution
Functionality :
• Queue Jobs                                 MATLAB Distributed
• Dynamically license                        Computing Engine
workers                                                    Task
            Client                                                CPU1
                                                                   Worker
                                                          Result

MATLAB               Distributed   Job                    Task
                                                                  CPU2
                                                                   Worker
                     Computing
Toolboxes            Toolbox                Job           Result
                                   Result                 Task
                                            Manager
                                                                  CPU3
                                                                   Worker
                                                          Result
Functionality:
                                                          Task
• Create Jobs                                                     CPU4
                                                                   Worker
• Create Tasks
                                                          Result
• Pass data
• Retrieve results
Why Should IT Executives
              Care?
network                                                                                                              Network
                             IT typically represents 30 percent to                                            12-15% and growing
switching
                             40 percent of a company‟s energy
                             consumption. A recent study found                                 HVAC                                Loss
                             that energy consumed by servers
                             and related infrastructure equipment
                             around the world doubled between                                                                     Servers &
                             2000 and 2005**                                                                                       Storage
                                                                                                                 Lighting


energy
costs                        Energy Costs expected to
                             rise 3.1% in 2008-combined
                             with consumption increase
                             of 1.3%, leading to a cost
                             increase of 4.4%. Wages
                             are only expect to rise 3.2%*

                                                                                  Commercial electricity costs continue to rise (source: EIA)

883
 Source: *Energy Information Administration; **Deloitte Consulting - Green IT. The Fast-track to Enterprise Sustainability
The Electric Bill is Not Tied to the Price of Oil

This keeps the CFO, CIO, Facilities people up at night




        Interest in Energy   Efficiency is driven by increasing
                                electric bills
  884                                                             884
Standards & Legislation Evolving

energy star                                legislation

                                                 1-2007 US President signs
                                                   Executive Order 13423


                                              Section 2 (h) of E.O. 13423
                                              requires that Federal agencies:

                       Awareness of
                                              When acquiring an electronic
                        Converged
                       Networks and           product to meet its requirements,
                          Energy              meets at least 95 percent of
                         Efficiency           those requirements with an
                       does not exist         Electronic Product Environmental
                                              Assessment Tool (EPEAT)-
                                              registered electronic product,
                                              unless there is no EPEAT
                                              standard for such product.



885
Advances in ASIC/Chip Design
• Significant advances in chip design
      – Increased density, performance & energy efficiencies
• Moving toward 45nm Node Process
      – high-K dielectrics prevent leakage
      – thinner wafers

      Products that leverage these new chip
      designs have better operational metrics




886
Cumulative Effect of Energy Savings
Additive Effect of Saving 1 watt

                                                                                                    +.10 W here

                                                                                                      2.84 W
                                                                       +1.07 W here               Switchgear /
                                                                                                  transformer
                                                    +.14 W here            2.74 W
                                                                     HVAC/ Cooling
                              Save +.53 W here       1.67 W
                                                      UPS
1 W saved here               1.53 W = Total Saved
                            DC - DC        .18 W
        1W
                            AC - DC        .31 W
   IP Phones
                              Power
 LAN Switches                              .04 W
                           Distribution
  Call Servers                                                             Additive Effect:
        NAC                                                       $1 Saved = $2.84 Saved by the CxO
Contact Center                                                      Conversely – every 1 watt wasted costs 2.84 watts

       Routers



         1 Watt saved on the network gear results in savings of about 2.84 W
Source: Emerson Electric
 887
TCO Summary




888
Infrastructure Optimization
Where is the Opportunity?


         Data                  Server/storage                 Compute
        Center                   hardware                    resources



    55%         IT              70%         30%                                     20%
                                                          Idle Time
               Load                                                           Resource
  Power                        Power          CPU           80%                usage
   and         45%             supply, mem                                      rate
  Cooling                      ory, fans, dri
                               ves


                                                                Data source: Creating Energy-Efficient
                                                                Data Centers, U.S. Department of
                                                                Energy , Data Center Facilities and
                                                                Engineering Conference, May 18, 2007



          ...Each requires a focus and together their results contribute to
          Greening IT
  889
Video Conferencing &
             Telepresence
immersive
telepresence         For every 3 meetings held by
                     video conference instead of
                     flying cross-country, it would
                     be like taking a car
                     completely off the road for
                     an entire year.*




      A mid-sized 21 mpg car driving 12,000 miles/year will create
      about 6.6 tons of CO2/year.

      It will take 33 trees 12 months to offset this CO2 emission
                                                               Source: Carbonify.com
890
Why Video Conferencing Services?
• Fact…
  Visual is an essential part of human-       Visual collaboration leads to
  human communications                        better business performance:
• But…
    – Travel consumes time, is a hassle      Market 20% higher market share
    – Workers & customers are                Share
      geographically-diverse
    – How can a company be greener?        Customer 16% higher CSat
                                          Satisfaction
    – Legacy video: low reliability,
      poor quality
                                           Employee 67% higher ESat
• Yet… with the proper service…           Satisfaction
  Video leads to higher results!
                                           Revenue /   83% higher Rev/Employee
                                           Employee

                                                                      Brockmann & Company, 2008


 891
ERM programs are developing — and so are IT
                         counterparts

  “Does your company have an initiative                Percentage of CIOs who have implemented
 underway in the area of risk management             or are actively implementing IT’s own processes
            and compliance?”                               for risk management and compliance

   Unsure of
   the term
      29%                          Yes                                                           59%
                                   62%

         No                                                                     25%
         9%


Base: 221 CIOs at North American companies
Source: March 7, 2005,   Trends “CIO Confidence Poll: Q1 2005”
The COSO framework
Objectives             Components
1) Operational       Control environment
                     Provides the foundation for internal control, including
   efficiency and
                     discipline and structure.
   effectiveness
                     Risk assessment
2) Financial         Identification and analysis of relevant risks to achieve the
   reporting         business objectives.
   reliability       Control activities
                     Includes approvals, verifications, reconciliations etc. to
3) Compliance        mitigate risks.
   with laws and
   regulations       Information and communication
                     Flow of information to enable people to carry out control
                     actions.
                     Monitoring
                     Ongoing assessment — control deficiencies reported
                     upstream, with serious matters reported to top mgmt.
From business requirements to policy
              metrics

            Business requirements
           •Financial integrity
           •Business operations
           •Compliance
           •Exposure to liability
           •Intellectual property protection




                      Policies




                      Metrics
Establishing risk metrics
1. Define               2. Source
 • Establish metrics     • Find metric
   team                    source
 • Define metrics        • Understand
   and thresholds          accuracy




4. Display and refine   3. Collect and enable
 • Report on results     • Transform data
 • Revise metric         • Create manual entry
   definitions             tool, if needed
IT: A risk central nervous system
                       Compliance


      Finance                                          Audit


                         IT
                                                         Corporate
   Legal
                  Policies               Incidents       security
                              Assets



                         Threat   Risk




     Executives                                      Insurance


                    Business units/
                    operations
Building the ERM nervous system
Trace and
             Find evidence.                                 Business and process
monitor
                                                             modeling
Alert        Inform when a threshold is crossed.            Framework architecture
                                                            Content/document
Aggregate    Combine data from results.                      management
                                                            Assessment — validation
Correlate    Identify the relationship between results.      and remediation
                                                            Training and awareness
                                                            Reporting — business
Synthesize   Create a single view from multiple sources.
                                                             intelligence
                                                            Audit findings
Compare      Evaluate the difference between results.       Enterprise integration
                                                            Loss/incident tracking
Summarize    Present the calculated results.                Identify key risk indicators
                                                            Risk mitigation tracking
Predict      Model future outcomes.                         Risk transfer
                                                            Risk acceptance
Recommend    Create an alternate transaction.               Scenario analysis
Risk and compliance architecture
                                                   Presentation layer
                        CEO/CFO                                                            Finance
                        Audit committee                                                    Business units
                        Internal auditors                   Risk portal                    Investors
                        External auditors                                                  Regulators


                               Business process layer

                                               Application layer
Security layer




                   Internal control and risk          Document            Reporting and           Financial
                   mgmt. system                       mgmt.               analytics               systems


                                                      Repository layer


                 Compliance                     Message &
                                                records         HR         CRM            ERP          BPM
                 documents
                                                archive
Improved profitability through cost-
              efficient delivery
•     Working Capital is executing its strategy to structurally reduce its costs base through hubbing
      and off-shoring its processing activities
                                     EUROPE
                                                                               Processing / service centers
                                  CFA      22
                                                                                          2000
                                  GTA         24

                                  Client
                                              20
                                 Service
                                                                                                               APAC
                                                                                                         CFA          12

                                                                                                         GTA          57

                                                                                                         Client
                                                                                                                      12
                                                                                                        Service
       AMERICAS
     CFA      6                                                             INDIA

     GTA      39                                                      CFA           13

     Client                                                           GTA           2
              10
    Service
                                                                      Client
                                                                                    1
                                                                     Service


                                % FTE in hubs: CFA 11.3 %; GTA 0%; CS 0%
                                % FTE in low cost sites: CFA 2.2%; GTA 2%; CS 19%


                                                       899
Improved profitability through cost-
               efficient delivery
•      Hubbing will further enable the low cost volume growth necessary to grow margins and to
       deliver efficient service and reduced unit processing costs
    In order to stay close to the customer,
                                                  EUROPE
     local touch points will be maintained                                            Major processing / service quality
                                               CFA         1
                in local markets                                                             centers (sqc) 2005
                                               GTA         1

                                               Client
                                              Service      1
                                                Hub                                                                      APAC
                                                                                                                   CFA          0

                                                                                                                  GTA           0

                                                                                                                   Client
                                                                                                                  Service       1
        AMERICAS                                                                                                    Hub

       CFA     1                                                                      INDIA

      GTA      2                                                                CFA           1

      Client                                                                    GTA           1
     Service   2
       Hub                                                                      Client
                                                                               Service        1
                                                                                 Hub


                                          % FTE in hubs: CFA 34 %; GTA 85%; CS 55%
                                          % FTE in low cost sites: CFA 25%; GTA 65%; CS 24%


                                                                 900
Making client satisfaction a
                competitive differentiator
 US                                CEE                           •   Working Capital has
 2003    58                        2003   75                         established a process that
                                                                     carefully tracks how clients
 2004    65          EMEA          2004   76
                                                                     rate our performance
                     2003   55
                                                                 •   Annual and quarterly Surveys
                     2004   64                       Asia
                                                                 •   We have standardised service
        Latam                                        2003   67       processes to increase the
        2003    72                                   2004   73       speed of responsiveness to
        2004    75                                                   requests
                                                                 •   A differentiated service model
                                                                     for our 250 most important
                                                                     clients with dedicated service
                                                                     consultants
Source: TRI*M index, NFO
Worldwide" Capital’s ambition to become “best in class” service provider in wholesale banking
 It’s Working



                                               901
IT Managers Agree
                   Key storage management challenges for 2008?
                            Enhanced backup & disaster recovery                                        59%

                                          File Archiving                                         57%

                                   Email Archiving                                         55%

                          Database Archiving                                     42%

                    Continuous Data Protection                             26%

                Encryption of archived data                         22%

            Storage Management / ILM                        13%


Based on Bridge-Head Software’s survey of 472 IT executives across North America. 9/2007
  Custom Storage, Inc. 2008                                     902
Disaster Recovery Plan Development




   Minimize application                            Maintaining a
      downtime and                                   Low-cost
     cost impacts of                             disaster recovery
        disaster                                   infrastructure
                             Disaster Recovery
                                    Plan



                               Planning,
                            Availability, and
                               Recovery
                              processes



Custom Storage, Inc. 2008          903
Disaster Recovery
                                       Drivers
                            Symantec Annual IT Survey Results




Custom Storage, Inc. 2008   904Published in IT News 9/9/2008 – Symantec Annual IT Survey
Which Technology?
 Remote                                                Network-based
                            Synchronous
Replication                                              Replication


                                                                            Snapshots




Asynchronous
               Multihop




                             Cascading
                                          ?                        Point-in-time
                                                                       Copy



                                                          Host-based
                Clustering           Disk Protection      Replication

Custom Storage, Inc. 2008                   905
Determine Recovery Objectives

                    days           hours                  minutes                  seconds


                                                                                   Continuous
                                                                                   Operations

   Cost
                                                                                   Hot
                                                                                 Stand-by
    Vs
Availability                                                         Mirroring                  Cost




                                                                                                  Cost
                                                             Database
                                                            Replication
                                                     Remote
                                         Remote     Journaling
                                         Vaulting
                  Weekly         Daily
                  Backup        Backup




                                               Currency of Data
         Source: Deloitte &
    Custom Storage, Inc. 2008                                906
              Touche
Software
                                                                              Architecture   Continuous
                                                                                             Operations
                                                           LAN/WAN
                                                           Clustering
                                           Synchronous                                                  Synchronous
                                            Replication                                                   Clusters
                                                                                                        MetroCluster
                           Asynchronous
                             Replication
                                                                                       Synchronous
                                                                                       Mirroring and Clustering
                   Block Level
                 Incremental
                                                                          Synchronous Mirroring
                      Backups
                                                                          Asynchronous Mirroring
Availability




                                                                                                                    Cost
             Application
                                                          Vaulting
               Recovery

                                           Off Site Backup
                 Daily
               Backup    Snapshots
                                  Low Level SLA                   Medium Level SLA                 High Level SLA

                                                               Cost
     Custom Storage, Inc. 2008                              907
Symantec Annual IT
                                            Survey
September 2008 –
Symantec Annual IT Survey
 •1000 businesses worldwide
 •500+ employees                           “34% of respondents were
                                            not able to successfully
                                            recover critical data and
          “33% of the
    organizations surveyed
                                            applications during data
     had to execute their                       recovery tests.”
    disaster recovery plans
       in the past year.”



                     How is my DR Strategy going to measure up?

Published in ITInc. 2008– 9/9/2008
 Custom Storage,
                 News                908
Digital Signage – Just Screens?
• Communicative Approaches
                      Grocery Retail –   Branded Retail –  Pharmacies –       Self Service    Out-of-Home –
                      DIY / CE Retail –  Apparel – Luxury Retail Banking –   Restaurants –       Airports –
                     Department Stores      Goods –          Services         Education –    Stations – Public
                              –         Automotive – Bars,                     Hotels –         Transport –
                      C-Stores – Gas    Clubs – Museums                      Public Sector      Buildings –
                          Stations        – Gambling –                                           Elevators
                                             Cinema

 Sales
 Shopping
 Experience
 Consumer
 Education
 Brand
 Awareness /
 Brand
 Building
 Targeting
                        Purchase         Targeted              Detailed      Service and      Share of Voice
                        Impact           Experiences           Information   Convenience
   ISDS – Workshop Vermarktung
                                                    Page 909
   Research – Hamburg 2008
Putting principles into action
 Transaction Analysis          New need to document processes
                               Economic substance is paramount—and often involves considerations
                                beyond accounting
                               Documentation should be contemporaneous
 Accounting Research           White papers will be needed to document the assessment
                               Increased sensitivity to diversity in practice
 Decision Making               The review process should include non-accounting professionals
                               Increased emphasis on the appropriateness of assumptions
                               Increased emphasis on disclosure


U.S. GAAP
Transaction analysis                    Accounting research                       Decision making


IFRS
       Transaction analysis       Accounting research                   Decision making
IFRS Conversion – Project Approach
                                                                 •       Compare IFRS to US GAAP
                                                                 •       Document differences
                                               Assessment of     •       Quantification of Differences
                                                                 •       Redraft Policies
                                                Differences      •       Coordination with Auditors




•   Oversee the System & Process
    stream of work                                                                              •    Presentation of Financial
    • Assessment                   Systems &                      Financial                          Statements
    • Development of Roadmap                                                                    •    Disclosures
    • Short Term Solutions          Process                      Statements                     •    Adoption Release
    • Long Term Solutions                                                                       •    Investor information
•   Statutory Requirements




                                                                     •     WebEx Presentation
                                               Communication /       •     Segment Presentations
                                                                     •     Training and Communication needs identified
                                                  Training                 through the system & process assessment
                                                                     •     Launch and maintenance of website




                                                                                                                                 911
Summary – Share Based Payments
   Owner         John Doe: Corporate Accounting


  Business       Business Unit: Corporate
 Unit & Area     Business Area: Share Based Payments

                   There are a number of accounting changes which impact the calculation of Share Based Payments (SBP). These changes impact
                   Stock Options, SARs, RSUs, PRSUs and PPRSUs. All of the changes for Share Based Payment impact at the corporate level, there
                   is not direct impact on the Business Units.
                 • Grade Vesting : This change has no implication on the process however [3rd Party Provider] will need to be informed of the
                   change for the Fair Value calculations. (There will be change in the process as company will have to now calculate expense on
                   accelerated method then straightl-ine method.)
                 • Fair Value / Intrinsic Liability: The templates used for the SAR calculations will need to be updated to reflect the accounting
                   change on conversion to IFRS. (not applicable to US company as USGAAP/IFRS has same treatment for liability plan)
                 • Forfeiture – Actual vs. Estimated : For Stock Options and SARs currently the Company does not accrue for forfeiture estimate
IFRS Process &     and recognized as vested. Under IFRS, the Company will be required to estimate the number of equity instruments expected to
Systems Impact     vest and then revised estimate as required. This will add an additional process to the current workflow. (no difference between
                   IFRS and US GAAP)
                 • DTA : All SBP types are affected by this change. This results in an additional process and journal entry for the accrual.
                 • Payroll Taxes : Currently payroll taxes are expensed as incurred, i.e. at the time of exercise. Under IFRS the Company should
                   accrue for Payroll tax during the award life. The accrual process is additional step to the current workflow.




                                                                                                                                                     912
Implementation Plan – Share Based
                Payments • Spreadsheets containing the adjustments required for IFRS have already been developed. Further updates to the spreadsheets
                           may be required to remove US GAAP as a step within the calculations.
    Overview             • Third Party providers need to be informed of the calculated changes that are required, initial communication has already been
                           held a formal communication should be made


               -2 m               -1 m 0 +1 m                             +2 m             +3 m   +4 m      Target
                                                                                                                                   Comments
                                                                                                             Date

                 Validation of IFRS                                                                                     The Updated IFRS excel calculation
                     Templates                                                                                           templates have already been developed
                                                                                                             x/x/xx
                                                                                                                        Templates to be reviewed and
               Investigation into use of SBP Warehouse for automated                                                     approved by the Company for ongoing
Technology                            calculations                                                           x/x/xx      use

                                                                Streamlining of IFRS
                                                                     template                                x/x/xx

                                                                                                                         Potential to use the SBP Data
                 Validation of IFRS                                                                                       Warehouse to automate processes to
                     Templates                                                                               x/x/xx       be investigated.
                                                                                                                         Determine need to dual run US GAAP
  Process             Process investigation for SBP Warehouse                                                             & IFRS templates
                                                                                                             x/x/xx

                US GAAP Requirements
                                                                                                             x/x/xx


                                                                                                                         No organizational impact is
                                                                                                             x/x/xx       anticipated
                                                                       Template Training
                                                                                                                         Communications are focused on
                                                                                    Third Party                           corporate because of no impact on
Organization                                                                                                 x/x/xx       Business Units
                                                                                  Communication
                                                                                                                         Formal communication required for
                                                                                                                          third parties




                                                                                                                                                               913
Graded Vesting Example– Upward
                  Sloping Volatility
                            Inputs                                                             Volatility Term Structure
Number of Tranches                                         3
                                                                                     70%
Stock Price                                          $10.00
Strike Price                                         $10.00                          60%

Dividend Yield (%)                                   0.00%                           50%
Risk free rate (%)                                   3.33%




                                                                        Volatility
                                                                                     40%
Volatility (%)                                       35.0%
Contractual Term (Years)                              10.00                          30%

                                                                                     20%

                                                                                     10%


                           Summary                                                   0%
                                                                                           1      2      3      4     5       6   7
GAAP-123(R) Value                                      $3.23
                                                                                                      Expected Term (Years)
IFRS 2 Value [1]                                       $3.07

Difference ($)                                        -$0.16
Difference (%)                                       -5.06%

Notes
[1] Under IFRS 2, the expected term for plain-vanilla options is estimated for each individual tranche. The IFRS
value shown is the weighted-average value of each of the individual tranches. The overall weighted-average expected
life is set equal to the expected life assumed under GAAP. We have assumed that the expected life of each tranche
is equal to a fixed amount of time plus the individual tranche's vesting period, such that the weighted-average
expected life of the tranches is equal to the expected life under GAAP.
Income Taxes
Areas                   US GAAP                                  IFRS
Deferred tax Deferred tax is based on GAAP         Deferred tax is based on
             expense                               expected tax deduction under
                                                   applicable tax law
Income        Deferred tax benefit is recorded     Deferred tax benefit is recorded
statement     as reduction in tax expense and      as reduction in tax expense up to
impact        trued up (through APIC pool or       IFRS expense times tax rate (limit
              P/L) when tax benefit is realized    not applicable to liability awards)


ISO and       Cannot record a DTA based on         Initial reaction is to follow FAS
ESPP          anticipated deduction                123R

  • Deductible amount, calculation methodology, and timing will need to be tracked
    for each jurisdiction at each reporting date
  • Tax expense will vary independently from book expense resulting in an increase
    in effective tax rate volatility
Overview of Differences and
                                         Implications                Potential Implications
                           Key Potential
                            Differences             Financial            Process/
                                                                                                  Other
                                                    Statement            Systems


                        Award Classification  Differences in      Process and data   Program design due
Share Based Payments




                                                timing, amount       capture around      to differences in
                                                and volatility in    tranche-by-tranche  classification,
                        Measurement
                                                compensation         measurement and     measurement and
                                                expense              expense             financial performance
                        Expense                recognition          amortization        metrics

                        Tax Accounting          Differences in    Process and data     Impact on cash tax
                                                  tax effects on     capture for income    deduction,
                                                  balance sheet,     and payroll tax       chargeback and
                        Payroll taxes
                                                  income             accounting based      transfer pricing
                                                  statement and      on applicable law     arrangements
                                                  effective tax
                                                  rate              Tracking employee
                                                                     mobility for tax
                                                                     accounting
IFRS resources
Tools and/or publication       Description
IFRS Insights Newsletter       Periodic newsletter covering a spectrum of key issues for U.S. companies related to IFRS.
                               http://www.deloitte.com/dtt/article/0,1002,cid%253D214443,00.html

Deloitte IFRS Courses          IFRS e-learning modules, available online for free
                               http://www.iasplus.com/dttpubs/elearning.htm

IAS Plus Website               Leading online IFRS resource.
                               http://www.iasplus.com/index.htm

IFRS in your Pocket 2008       Details information about the IASB, use of IFRS around the world, summaries of IFRS
                               standards and other useful IASB information.
                               http://www.iasplus.com/dttpubs/pocket2008.pdf

Presentation and Disclosure Checklist incorporating all of the presentation and disclosure requirements of Standards.
Checklist                   http://www.iasplus.com/fs/2007checklist.pdf

Model Financial Statements     Model financial statements illustrating the presentation and disclosure requirements of IFRS.
                               http://www.iasplus.com/fs/2007modelfs.pdf

First-Time Adoption: A         Application guidance for the “stable platform” standards effective in 2005.
Guide to IFRS 1                http://www.iasplus.com/standard/ifrs01.htm

Share-Based Payment: A         Guidance on applying IFRS 2 to many common share-based payment transactions.
Guide to IFRS 2                http://www.iasplus.com/dttpubs/shbased.pdf

Business Combinations: A       Supplements the IASB‟s own guidance for applying this Standards
Guide to IFRS 3                http://www.iasplus.com/dttpubs/ifrs3.pdf
Elements to Our KM Strategy
      Activities                      Objectives                       Outcomes                         Drivers
 Provide Common          Knowledge is Easily                          Ability to Rapidly
  Enterprise-Wide          Identifiable and                              Sense & Respond
                           Accessible                                                               Build Technology
  Processes and                                                         Ready Knowledge
  Systems                 NG is a Knowledge                             Access Across               Portfolio
      – Knowledge Depots
                           Optimized Culture                             Enterprise
      – COPs              NG Shares a Common                                                       Pursue Emerging
                                                                        Ability to Identify and
      – Expert Networks    Language and                                                              Opportunities
                           Governance                                    Resolve Emergent
 Provide Common                                                         Issues                     Apply Technology
                          NG has Embedded
  Enterprise-Wide Talent   Knowledge Tools and                          Ability to Collaborate      and Talent
  and Capabilities         Processes                                     Across Enterprise
  Management Solution                                                   Ability to Integrate       Improve
                          Able to Rapidly Stand Up
 Establish a Governance   High Performing Teams                         Technologies                Performance
  Solution                Enterprise-Wide Access                        Seamlessly to
                           to Capabilities                               Customer Solutions
 Put in Place a KM
                          Highly Coordinated                           Ability to Leverage
  Technology                                                             Business Development
                           Enterprise for Customer
  Infrastructure           and Supplier Knowledge                        Opportunities

Copyright 2004aNorthrop
 Developed at Cross-Sector Workshop facilitated by Hubert Saint-Onge
                                                            918
Grumman Corporation
KPMG Corporate Finance

51 ülkede 120 ofiste 1,800‟den fazla kurumsal finansman alanında uzmanlaşmış profesyonel




                                                                                                      Avrupa, Orta Asya, Afrika
                                                                                                       1,211 profesyonel
                                                                                                       33 ülkede 69 ofis
                                                                                                       2006 yılında toplam
                                                                                                         27,443.7milyon dolar
                                                                                                         değerinde 281 anlaşma (deal)




                          Amerika
                           188 profesyonel
                                                                                                                               Asya Pasifik
                           6 ülkede 37 ofis
                                                                                                                                410 profesyonel
                           2006 yılında toplam
                            7,067.1.7milyon dolar                                                                               12 ülkede 22 ofis
                            değerinde 57 anlaşma                                                                                3006‟da toplam 14.437
                            (deal)                                                                                                milyon dplar değerinde
                                                                                                                                  96 anlaşma (deal)




                        Source:   Thomson Financial Securities Data, 3 January 2007
                                  Completed deals based on Target Nation
                                  KPMG Global Corporate Finance Directory, November 2006
KPMG – advisor of the year 2006
                                                             Orta ölçekli işlemlere odaklanmış bir
  European Mid-Market                                               danışmanlık firmasıyız…                                                                             Global
   Advisor of the year
                                                                                                                                                                        2006                               Anlaşma
      Corporate
    Awarded by Thomson Financial‟s
                                                                                                                                                                                                             Sayısı
                                                                                                         Avrupa
       Finance
Acquisitions Monthly for outstanding M&A
 financial advisory work on mid-market                                                                                                                                  1.
                                                                                                                                                                             KPMG Kurumsal
                                                                                                                                                                             Finansman
                                                                                                                                                                                                                       229
      deals across Europe in 2005
                                                                                                         2006                                    Anlaşma
                2006                                                                                                                               Sayısı               2.   Goldman Sachs & Co                        211
                                                    İngiltere                                                 KPMG Kurumsal                                             3.   UBS                                       189
                                                                                                         1.                                             150
                                                                                          Anlaşma             Finansman                                                 4.   JP Morgan                                 189
                                                    2006
                                                                                            Sayısı       2.   Rothschild                                145             5.   Rothschild                                188
                                                           KPMG Kurumsal                                      PricewaterhouseCoope                                           PricewaterhouseCoope
                                                    1.                                        107        3.                                             98              6.                                             164
                                                           Finansman                                          rs                                                             rs
                                                                                                         4.   Ernst & Young LLP                         77              7.   Morgan Stanley                            159
                                                    2.     PricewaterhouseCoopers              90
                                                                                                         5.   IMAP                                      76              8.   Citigroup                                 152
                                                    3.     Rothschild                          89
                                                                                                         6.   JP Morgan                                 76              9.   Credit Suisse                             134
                                                    4.     Deloitte & Touche LLP               68        7.   Lazard                                    74              10. Merrill Lynch                              123
                                                    5.     Grant Thornton LLP                  64        8.   UBS                                       73
                                                    6.     BDO Stoy Hayward                    52        9.   Goldman Sachs & Co                        71
                                                                                                         10. Deloitte & Touche LLP                      70
                                                    6.     Citigroup                           52
                                                    8.     UBS                                 48
                                 Source: Thomson Financial SDC, 3 January 2007 European        Source:    Thomson Financial SDC, 9 January 2007               Source:        Source Thomson Financial SDC, 9 January
                                                    9.     Ernst & Young LLP
                                         Completed Advisor Ranking (Target or Acquirer)        47         European Completed Advisor Ranking 2006                            2007
                                                                                                          (Target or Acquiror Nation Region = Europe)                        Worldwide Completed Advisor Ranking
                                                                                                                                                                             2006 Full to Target Advisor
                                                    10. Goldman Sachs & Co                     46         Full to Target Advisor
Modelo de Negocios
                    IT@Baja

                                     Organismos
 Centros de
Investigación
                Consejo Consultivo    Cámaras
 Academia
                     Canieti         Industria TI
  Clusters
                     Anadic            Sector
                                     Productivo



                    Gobierno
Tworzenie usług biznesowych

                                        Użytkownicy końcowi                                             Dyrektorzy jednostek biznesowych / Obszar biznesowy LOB
                                                                                                       Klienci
Klienci


                                         Pojedynczy punkt
                                                                                                      Zarządzanie relacjami z biznesem (BRM)
                                              kontaktu                                                    Zarz. potrzebami, Zarz. poziomem usług, Zarz. finansowe, Zarz. wartością w IT
                                     Żądania, samoobsługa, scentralizowana interakcja z IT

                                         Potrzeba                           Potrzeba                      Potrzeba
                                                                                                                                            Dostawa                          Opłaty
                                        operacyjna                          taktyczna                   strategiczna



                                                                         Zgłoszenie                      Zgłoszenie
                                     Żądanie zmiany
Zarządzanie usługami & Governance




                                                                         serwisowe                       inwestycji
                                                           Zapotrzebowanie                                                                            Dostawa
                                                                                                       Uzasadnienie
                                                                                                                                             Nowe i ulepszone
                                       Service Desk                    Katalog usług
                                                                                                        biznesowe                            usługi dla biznesu
                                                                         Zarządzanie
                                       Zintegrowane                                                     Zarządzanie
                                                                         zgłoszeniami
                                    zarządzanie zmianą                                                 portfelem usług
                                                                         serwisowymi




                                       Wydajność                Aplikacje                Projekty             Software



                                      Dostępność                   SLA                       Ryzyka           Finanse

                                                                                                      Produkcja                                             CMDB
                                                                                          Stacje
      Infrastruktura




                                          Sieć                  Systemy                                        Zasoby
                                                                                         robocze

                                         Bezpie-                 Pamięć
                                                                                         Serwery            Konfiguracje
                                        czeństwo                 masowa
CA Productivity Accelerator dla Clarity
                                        > Miejsce w harmonogramie wdrożenia


                                                                              Zapew-
                                           Architektura                                         Konfig.
Przygotowanie               Definicja                           Integracja     nienie                                             Urucho-
                                            & Projekt                                           Dok. &         Gotowość
   Inicjacja                wymagań                           & Konfiguracja jakości &                                            mienie
                                           rozwiązania                                          Backup
                                                                                testy

   Etap wstepny                            Standardowe szkolenie produktowe   Szkolenie użytkownika          Wsparcie aplikacyjne
   •   Strategia edukacji                  •   Za pośrednictwem instruktora   •   Dostosowane, prowadzone    •  Dostosowane, prowadzone przez
   •   Najlepsze praktyki                  •   Samodzielne (np. WBT)              przez instruktora             instruktora
   •   Analiza budżetu                     •   Szkolenie dopasowane do roli   •   Dostosowane, samodzielne   •  Dostosowane, samodzielne(WBT)
                                                                                  (np..WBT)                  •  W systemie pomocy kontekstowej
                                                                                                                aplikacji



          Doradztwo                         Szkolenie zespołu
          edukacyjne                                                                     CA Productivity Accelerator
                                             wdrożeniowego
                                                                                             Doradztwo edukacyjne
PMM Roadmap: CA Development & Services
                                                         > Przykład z roku 2006
    Poziom                           Poziom                        Poziom                        Poziom                        Lider w
  Dojrzałości 1                    Dojrzałości 2                 Dojrzałości 3                 Dojrzałości 4                  dziedzinie
  Nieustuktury-                       Podejście                 Wysoki stopień                  Dostarczanie                 Przewaga
     zowane                         Standardowe                 dostosowania                      wartości                 konkurencyjna
                                                                                                                                CA

                                                                                                 CA za 12 – 18 miesięcy
                                                                                                                             Optymaliza
                                                                                                                                    cja
                                                                                             Optymalizacja                  Przekształc
                                                                                                                           Integracja procesów
                                                                                                                            obejmująca wszystkie
                                                                                                                            rozwiązaniaIT
                                                                                                                                  eń CA
                         CA Dziś                                                               dostarczania                Pełna integracja
                                                              Optymalizacja                        wartości
                                                                                             Księgowość projektowa         technologii CA z
                                                                                             Modelowanie portfela          zawartością poziomu 3
                                                                  realizacji                 Identyfikacja i kontrola     Zawiera poziom 4
                                                               programów i
                                                              Dokładne raporty               kosztów stałych
                                                               dotyczące projektów i         Zawiera poziom 3
                             Optymalizacja                         portfela
                                                               programów

                              zarządzania IT
                               Identyfikacja inwestycji       CIO Dashboard
                                   o wysokiej wartości        Analiza wartości
                              Ustandaryzowane                 wypracowanej
 Nie jest używana
  standardowa metodyka         metodyki zarządzania           Zarządzanie zasobami
                               projektami i narzędzi          Prototyp Portfela
 Niespójna realizacja
                               wspierających (PLC)
 Brak standardowych                                          Analiza ścieżki krytycznej
                              Centralny system
  miar projektowych                                           Zawiera poziom 2
                               informacji o wszystkich
                               inwestycjach
          Start                                                         Czas                                                       Cel
Role & Expectations of Private Sector
The federal government has outlined expectations and guidelines for the private sector in pandemic
preparedness.
 Role & Expectation                                                Guidelines & Checklist
The President’s National Strategy for Pandemic                       To help businesses develop a pandemic plan, the CDC
Influenza describes the role of the private sector in                developed the Business Pandemic Influenza Checklist.
pandemic preparedness:
                                                                   The checklist provides a list of activities to help businesses prepare
Establish an ethic of infection control in the workplace           for a pandemic and examine impacts on their operations and
Prepare contingency systems to maintain delivery of                people.
  essential goods and services during sustained worker
  absenteeism                                                     Plan for impact of pandemic on business
Establish mechanisms to allow workers to provide                  Plan for impact of pandemic on employees and customers
  services from home                                              Establish policies to be implemented during a pandemic
Establish partnerships with other private sector entities to      Allocate resources to protect employees and customers during a
  provide support and maintenance of essential services             pandemic
                                                                  Communicate to and educate employees
                                                                  Coordinate with external organizations and help communities

                                                               Are We Ready?

Although U.S. companies view an influenza pandemic as a real threat to the nation, two-thirds believe they have
   inadequately planned to protect themselves in the event of an outbreak.
66 percent of respondents said their company had not adequately planned to protect itself from a pandemic flu outbreak .
58 percent said they are not confident their company is prepared to manage a pandemic flu outbreak
                                                                             Source: Deloitte Center for Health Solutions , part of Deloitte & Touche USA LLP
Dimensions of Business Continuity Risk
Business Continuity Management (BCM) seeks to mitigate to three dimensions of
operational risk that impact both planning and investment decisions.

                                        Scope of Threat Assessment

                                         How do we enable business continuity,
                                          assuming an operational interruption
                                                has already occurred?




                                                                                                  Scope of Business
                                                Operational




                                                                                                     Disruption
       Infrastructure
        Deployment




                         What threats
                         are we
                                                 Recovery                        What
                                                                                 exposures
                         exposed to,                                             can we not
                         and what                                                predict,
                         counter-                                                requiring that
                         measures are    Threat                  Risk            we transfer
                         required to                                             risk to an
                         prevent an
                                        Avoidance              Transfer          insurance
                         event from                                              underwriter?
                         occurring?




                                          Investment Decisions
A Framework for Pandemic Planning
            and Preparation
A pandemic would impact a business in its ability to mobilize its work force to create products and
serve its customers. All three of these aspects of planning an preparedness must be addressed.
Our approach supplements these by identifying key components of a Pandemic Plan and an
approach to developing such a plan.




                                                        Product
                                                       Continuity


                                                     Planning
                                                                   Preparedness
                                                          Pandemic
                                                         Preparation


                                                 Vigilance
                       Human Capital                              Response
                         Continuity                                              Customer
                                                                                 Continuity
                   Public/Private Partnerships
                                                             .......
                                                  Communication                       Risk and Legal
                                                                       Teleworking
                                                             .......
                                                       Key Components
Key Pandemic Planning Components
The robust preparation strategy leverages ten key components which are critical to sustaining operations during a
pandemic crisis
                                                    Key Components

   Key Business Processes       Develop policies and processes to maintain operational effectiveness during a pandemic


                                Implement a Pandemic Planning and Coordination Unit (PPCU) as part of the existing Business Continuity
 Leadership/Decision Making     Planning (BCP) function

                                Increase awareness and knowledge about influenza prevention and treatment through clear, consistent,
         Education              medically accurate information

                                Develop and maintain valuable partnerships with trading partners and critical stakeholders such as unions
 Public/Private Partnerships    and public health agencies

                                Communicate the response plan and approach to employees and families, customers, suppliers, and
      Communication             partners

                                Identify organizational and technical infrastructure requirements to minimize the potential disruption
        Teleworking             resulting from a pandemic

                                Identify likely threats in order to decrease the risk of threat occurrence and contain damage
       Risk and Legal           Develop risk mitigation policies and procedures


  HR Policies & Procedures      Identify core staff and functions and establish policies and procedures during the pandemic

                                Review demand, distribution, and production plans and link strategies with key trading partners to ensure
      Trading Partners          that critical business processes are maintained

                                Review contracts with health plans and provider networks to ensure coverage and provision of services such
    Employee Wellness           as vaccinations and access to medical facilities
Methodology
    Deloitte’s Methodology for Planning & Preparing
The Deloitte US Service Providers approach to Pandemic Planning builds on our
experience with Business Continuity Planning and applies it to the unique requirements
of the pandemic threat.


                              PLANNING                 PREPAREDNESS                       RESPONSE
                                Analyze                    Develop                        Implement


                                                         Management
                                                                                           Rollout and
                                                          Succession
                                                                                         Implementation
                             Current State
                              Assessment

                                                      Pandemic Response
                                                          Strategies                       Training


                            Business Impact
                                Analysis
                                                                                            Testing
                                                         Preparation




                                                            VIGILANCE
                                              Continuous Improvement/Quality Assurance
Planning:
                    Current State Assessment (cont’d)
Organizations can maximize benefits by expanding enterprise-wide business continuity procedures to
address pandemic preparation efforts

  Existing Business Continuity Plans
                                                       However, there are critical differences in
  may be the basis for preparing
                                                       planning for the response to a pandemic
  for a pandemic

 Critical resources necessary for the conduct of       Human capital, rather than facilities and IT, are the
     business may be unavailable                          primary focus
 It will be necessary to determine:                    Personnel may not be able to report for work in
      –   The priority of business functions              normal workplaces for an extended time period
      –   The minimum number of people required        Alternate workspaces may be of little or no use
      –   Whether they need to work together           Availability of third parties will take on added
      –   What resources they need to accomplish the      importance
          function
                                                       The outage may not have a clear beginning and end
 Training, testing and maintenance vehicles can
                                                          and may last for a longer period of time
    be re-used
                                                            – Outbreaks of illness may come in waves, over time
 Existing strategies can be applied                           (up to 18 months)
      – Cross-training                                      – Some locations may be worse hit than others at any
      – Telecommuting                                         given time
      – Outsourcing
Preparedness:
Examples of key strategies thatResponse Strategies (cont’d.)
              Pandemic may be considered for pandemic response.
    Categories                       Issues                                                 Potential Strategies
                                                             Management
     Leadership       Management succession                     Pandemic policies
        and           Board responsibilities                    Management by executive committee
     Governance       Effect on internal control                Threshold levels of action


     Regulatory /     Maintaining compliance                    Applying for waivers
       Industry       Industry sustainability                   Accepting the penalties
     Compliance       Working with competitors                  Working with industry groups to develop pandemic standards


                      Communication with staff                  Web based communications systems
  Crisis Management   Comm. with management                     Automated notification systems
                      Comm. with external publics               Pandemic Crisis Management Team


                                                               Process
                      Where people will work                    Functional distribution and teleworking
  Business Process/   Social distancing                         Cross-training
   Work Recovery      Service level commitments                 Contingent outsourcing


                      Supply chain viability                    Stockpile resources
     Third Party      Essential service continuity (power,      Diversify sources of materials and services
     Continuity         telecom, transport)                     Develop workarounds


                      Validate pandemic strategy                Simulations, using current business continuity test processes
       Testing        Validate tactical capabilities            Sidelining personnel in production processes
                      Identifying weaknesses                    Capacity testing for VPN remote access
Preparedness:
Examples of key strategies thatResponse Strategies (cont’d.)
              Pandemic may be considered for pandemic response.
   Categories                     Issues                                       Potential Strategies
                                                 Technology
   Centralized     Lack of data center staff        Implementing remote high-availability systems (active-active)
   Information     Fixing application bugs          Contingent outsourcing of operations and application support
    Technology     Data loss and downtime           Data replication (synchronous “real-time or asynchronous)


    Distributed    Lack of local support staff      Central or cross-trained support
   Information     Fixing application bugs          Contingent outsourcing application support
    Technology     Data loss and downtime           Maintaining local backups


                   Laptop distribution              Before-the-fact distribution
     Desktop       VPN software distribution        Distribution at the time of a pandemic, with pre-established distribution and
    Technology     Application software               pickup points


                   Network resiliency               Contingent outsourcing of network operations
      Data         Internet stability/capacity      Shift operations
  Communications   Gateway capacity                 Distributed network operations


                   Call center support              Contingent outsourcing of network operations
      Voice        Access to key personnel          Virtual call center
  Communications   Network resiliency               Carrier diversity
Preparedness:
Examples of key strategies thatResponse Strategies (cont’d.)
              Pandemic may be considered for pandemic response.
   Categories                     Issues                                                   Potential Strategies
                                                         Infrastructure
                   Access to key files/data at closed         Centralized automated backups
       Data/         facilities.                              Online imaging/workflow systems
   Vital Records   Backup of key files/data                   Prioritized protection for critical data assets


                   Quarantine of facilities                   Teleworking
     Facilities    Outbreaks at co-tenants                    Process/Function re-distribution
                   Unwillingness to report                    Sequestering of key staff


                                                            People
                   Staff understanding of roles during        Current business continuity training processes
     Training        pandemic response                        Staff mirroring and part-time role sharing
                   Ability to do others’ work                 Alternate access permissions


                   Treating ill workers                       Stockpiling and/or distribution of medications
    Health and     Treating worker families                   Access to available vaccines
      Safety       Keeping workers healthy                    Mandatory work-at-home policy
                   Return to work protocols                   Health protocols at the job site
Reducing our own footprint
'04        GHG Emissions (MM MT / yr)
                                                                      • > $100 MM savings
'07
                                                                      • 5,000+ projects
      6.5        6.75         7           7.25         7.5     7.75



'04        GHG Intensity (MT / $MM Rev)
'07
                                                                                    Lighting @ 46 plants
      20          30          40           50           60      70



'04        Energy Intensity (MM Btu / $MM Rev)
'07

      250       300     350         400          450     500   550



'06        Fresh Water Use (Billion Gallons)                                 $6.5MM, 59k tons CO2
'07

      7.5         8           8.5          9           9.5      10
                                                                                                  ’12 Commitment
Why Customer Insight?
   In saturated competitive markets, the economics of acquisition and retention
   becomes painfully obvious and requires a shift in the marketing mix from using the 4
   Ps to the 4 Rs. 1


                  4 Ps                                     4 Rs

                 Price                                     Relationships: effective communication, trust,
                                                           commitment, understanding customer needs
               Product                                     Retention: targeted incentives, rewards, loyalty
                                                           programs for specific segments
             Promotion
                                                           Referrals: value selling, Communication
                 Place
                                                           Recovery: strong win-back programs, product and
                                                           service development

Acquisition determines how fast a company can grow. Retention determines whether a
                          company will survive over time.
1. James G. Barnes book "Secrets of Customer Relationship Management" McGraw Hill copyright 2000, page 22-23

                                                       Copyright © 2006 Accenture All Rights
    935
                                                                    Reserved.
Levels Of Insight
Various analysis types are employed to make sound decisions about corporate direction, acquisition and
capital investments, retention, ups-sell or service.
                               Level of Insight                               Illustrative Business Decisions

                                                                ■   Mass media buys               ■   Network Build
                          Corporate Direction
                                                                ■   Corporate Branding            ■   New Market Entry
                                                                ■   M&A/Alliance Strategy         ■   IT project prioritization
                                                                ■   Corporate Strategy            ■   Supply Chain Strategy
                           5-10 Segments                        ■   Price Plans/Bundling          ■   Promotions
                                                                ■   Capital/Technology            ■   New Business/Growth
                                                                    Investment Strategy               Strategy

                                                                ■   Acquisition campaigns         ■   Store design/inventor
                          Acquisition, capital                  ■   Network decisions             ■   Accessory mix
                          investments                           ■   Retail Strategy               ■   Alliance prioritization
                                                                ■   Channel Strategy              ■   Marketing:
                           50-100 Cells                         ■   Product prioritization                  ■ The “P’s R’s”
                                                                ■   POS technology                          ■ Bundles

                          Retention, up-sell, or                ■ Retention offers                ■ Telesales calling lists
                          service                               ■ Cross sell of value             ■ Web site
                                                                  added services                    personalization
                                                                ■ Differentiated customer         ■ Lifecycle
                           Millions of Customers                  service                           communication plan




                                          Copyright © 2006 Accenture All Rights
   936
                                                       Reserved.
Approach
Accenture implemented a phased approach for a successful Customer Insight Revenue Generation
program.
                                             Phase 1                     Phase 2                    Phase 3                     Phase 4
                                                                                                                                       Leverage
                                                                                                       Results Tracking
                                                Value Targeting              Value Capture                                          Results to Entire
                                                                                                        & Monitoring
                                                                                                                                          Base
                                 100%
                                            Establish       Prove                                Improve                                ILLUSTRATIVE
                                            Growth Strategy Effectiveness                        Efficiency
                                  80%
                                           Insight Obtainmentnsight Application
                                                            I                                    Sustained Customer Insight
% of Potential Value Captured




                                                             Develop tactical targeting tools    Institutionalize insight throughout the
                                  60%      • Identify        Apply test and control               organization
                                             growth           methodology to                      Ingrain new processes in the organization
                                             opportunities    examine/generate hypotheses
                                  40%       Develop a       Identify the customer data
                                             case             requirements for enhancing
                                            Establish        the effectiveness
                                                                                                  Insight Services             Infrastructure
                                  20%
                                             benefits        Develop optimal campaign
                                            Prioritize       program plan                         Extend/expand the           Develop technology
                                             initiatives     Develop long term road map            scope of revenue             based capabilities
                                                                                                    growth strategy to
                                      0%                                                            include other
                                                                                                    channels, customer
                                                                                                    base
                                  -20%


                                                                            Copyright © 2006 Accenture All Rights
                                937
                                                                                         Reserved.
Case I: Revenue Generation for a
                                       Major Wireless Company
Company Description
■ A leading US provider of fully integrated, wireless communications services.
■ Focuses its products and service towards Business Customers
■ Leads the Industry in Customer Retention



Client Situation
■ The Lifecycle Group is responsible for maximizing the lifetime        ■ As these churn programs have matured, focus turned to
  value of the customer base                                              proactively growing the revenue of existing customers
■ Their traditional focus has been retention. Team has had              ■ However, the carrier lacked key infrastructure and capacity to
  significant success reducing churn and increasing the portion           launch a comprehensive cross sell/up sell program
  of the base under contract

   BI Offerings                                      Solution                                                          Results
                           Value Targeting:
                                − Identify, profile and analyze the segments
                                − Assess market and identify opportunities
                                − Develop portfolio of cross-sell and up-sell pilot opportunities
                           Value Capture:                                                                    Significant increases
                                − Select opportunities and develop business case                               achieved for
        Increase                − Create pilot launch plan and identify key metrics
        Revenue                                                                                                pilot, base, and lifetime
                                − Prepare channels and launch pilots                                           incremental revenue
                                − Monitor pilots and create summary report of results
                           Leverage Results to Entire Base
                                − Design campaigns based on pilot results
                                − Create launch plan and business case for campaigns
                                − Launch campaigns

                                                  Copyright © 2006 Accenture All Rights
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Case I: Growth Segmentation Analysis
                                                                            Framework        Identify & Profile segments




                                                                                                                                             Separates customers
                     The Revenue Change matrix is the tool we use to analyze the base                                                        to limit “noise” in
                                                            1                  2                  3              Undefined/Error
                                                                                                                                        3    trend analysis
                                                       H1               H2                   H3
                                                   H
 1
                                                                                                                                   Rate Plan -
6 month subscriber
                       Average Subscriber Charge




                                                                                                                                   Price Point 1
average of key
charges.                                               M1               M2                   M3
                                                   M


                                                                                                                                   Rate Plan -            4
                                                                                                                                   Price Point 2
                                                       L1               L2                   L3
                                                                                                                                                   Cut-offs chosen to
                                                   L                                                                                               split the base into
                                                                                                                                                   roughly three parts

                                                                   -10%                +10%                      Unstable Trend

 2   Forecast change in revenue over 6
     months based on a regression of                                                                         5
     monthly subscriber charges to                                 Subscriber Charge Trend                         Cut-offs chosen to show significant trends
     smooth month to month                                                 6 Month                                 in the movement of revenue and to split the
     variations                                                                                                    base roughly into three parts
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Case Study II:
                                                                      Insight Driven Customer Strategy
                               The wireless industry is exhibiting the telltale signs of a maturing and potentially unhealthy market.

                                               Annualized Subscriber Growth                                                 Decreasing Customer Value
                               250%                                                                      Revenue
                                                                                                            Rev./User1                 $46               $45              $46
  Annualized Growth Rate




                               200%
                                                                                                                Yield2                $0.24             $0.18             $0.13
                               150%
                                                                                                         Cost

                               100%                                                                                  CPGA              $286             $294              $340


                                50%                                                                       Min. of Usage                188               249              343

                                                                                                         Attrition
                                 0%
                                     June 85                                              June 01                  Churn               2.6%              2.7%             3.1%

                                The Good News:                                                            The Bad News:
                           ■   $80B industry with revenues with 12% Cost of Acquisition                   ■ Declining new subscriber growth
                           ■   New products and services still compelling in value                        ■ Saturation of high profitability wireless users
                           ■   Bundles are becoming increasing important                                  ■ Market inefficiencies and gap between customer marketing and sales is
                           ■   Convergence is bringing new opportunities to the market                      adding to declining margins
                           ■   Market is at an inflection point                                           ■ Largest remaining sources of growth are lower end
                           ■   Focus is shifting from revenue growth to profitability                     ■ Switchers out number new entrants by 2:1
                                                                                                          ■ LWNP is not an “if” but a “when”
                                                                                                          ■ Spectrum and network constraints abound
                                                                                                          ■ Untraditional entrants are shifting the value chain
Note 1: Includes Consumer Post-Paid, Business, Resellers and Pre-Paid Subscribers.                        ■ Bottom-line economics are deteriorating
Source: CTIA, Morgan Stanley, Client estimates


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Case Study II: Business Issues
    In this saturated market, the company was facing many key business questions that now can be
    answered with strong analytical support.
                                                               • How do we maximize new product adoption?
                                                            • How should we route calls and handle an individual
                                                                           customer contact?
                                                            • How do we respond to a competitor price change?                     • Can we institute a customer loyalty
   • How do we better deploy Network                                                                                                     program to reduce churn?
  capital to improve service and loyalty?                                                                                       • How do we handle Increasing volumes
  • What geographic areas should be our                                                                                                    into the call centers?
           priority in rolling out?                                              Sales                                        • What is the likely reason thus customer is
  • Where can we invest to turn around                                                                                              calling and how can we best serve
             profitability issues?                                                                           Customer                            profitably?
                                               Network                                                        Service



   • Which handsets are best for our
      bottom line (by customer)?                                          Customer Insight                                                  • How do we prioritize IT
• How do we determine inventory and
                                                                                                                   Information           infrastructure development to
 store shelf to best meet the needs of      Supply Chain
                                                                                                                   Technology            optimize customer experience
            local customers?
                                                                                                                                             and our bottom line by
                                                                                                                                                    segment?


                                                                Product
   • Which new products are most likely to have fastest,                                       Alliances
                                                              Development
       profitable uptake and by which customers?
• Which new products will attract new customers that look                                                          • Which potential alliance partners’ support our
              like our most profitable cells?                                                                                     customer strategy?
• How do we launch a new product to maximize adoption?                                                              • Which alliances are most likely to attract and
                                                                                                                    retain the “best” customers? On what terms?


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Case Study II: Approach
The first step was to create a 360-degree view of the customer that incorporated factors from all key
                                               areas.
       Component of
       Segmentation           Variable Category                                 Sample of Fields
                                                                    • Access Charges
                       Charges from the                             • Overage Charges
       Profitability   billing system                               • Roaming Charges

      ~40 variables                                                 • Call Detail All Minutes
                       Minutes of use – used as a proxy
                                                                    • Call Detail Home Minutes
                       for cost to serve                            • Minutes of Use - Air


                       Minutes of use                               • Call Detail All Minutes
                                                                    • Call Detail Home Minutes
                                                                    • Minutes of Use - Air
        Behavior
      ~130 variables   Channel preferences                          • Channel (retail, agent, etc.)
                                                                    • Distribution (internet, etc.)

                                                                    • Product group
                       Plan                                         • Product subgroup
                                                                    • Price plan
                                                                    •   Age
                       Demographics                                 •   Income
      Demographics                                                  •   Ethnicity
                                                                    •   Marital Status
      ~400 variables                                                •   Occupation
                                                                    •   Golf
                       Lifestyle                                    •   Boating
                                                                    •   Gardening

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Case Study II:
                                                  Strategic Segmentation
This analysis yielded five strategic segments and the decision was made to further analyze the cells
below these for insights in many key decisions areas.

                         Seg C            Seg B                           Seg A                         Population Multiple




                                                                                     Behavior Factors
                          Segment D

        Seg
        E                                                                                                                     (Average)




                                                                                                        Top Level Strategic Segments



Sources: Customer Data
                                      Value Factors

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Case Study II:
                                                                                            Market Research Results
            Using primary research already performed, we were able to determine key product areas for top
            segments.
                                                                                   Product Features1                                 Expressed Interested in the
                                                                     More Likely to                             Less Likely to       Following Data Products2
                     Segment                                            Have                                        Have

                                                            •   International LD                                                 •   Email                  • News
                                                            •   Cellular Insurance                                               •   Instant Messaging      • GPS
                     A                                      •   Mobile-To-Mobile                                                 •   Internet Gaming
                                                            •   Enhanced Voicemail                                               •   File Transfer
                                                            •   Wireless Data                                                    •   Internet Shopping
                                                            •   Cellular Insurance                                               •   Email                  • News
                                                            •   Mobile-To-Mobile                                                 •   Instant Messaging      • GPS
                     B                                      •   Wireless Data                                                    •   Internet Gaming
                                                                                                                                 •   File Transfer
                                                                                                                                 •   Internet Shopping
                                                                                                      • Cellular Insurance       •   Not Interested in Data Products
                     C                                                                                • Wireless Data

                                                            • Cellular Insurance                                                 • Email
                     D                                      • Mobile-To-Mobile                                                   • News
                                                                                                                                 • GPS

                                                            • Roadside Assistance                     •   Cellular Insurance     • Not Interested in Data Products
                     E                                                                                •   Mobile-To-Mobile
                                                                                                      •   Enhanced Voicemail
                                                                                                      •   Wireless Data
1   Source: Client Data. Segments were at least 20% different from average to exhibit listed behavior.
2   Source: 2001 Convergence Audit. Segments were at least 20% more likely than average to exhibit listed behavior.

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Case Study II: Market Research
       In highly competitive industry with high churn rates, it was critical to identify the addressable
       market in each area, and to find out where those customers were if they were not in our base.
                                                                                      Market Share By Segment

                                     Company 1             Company 2            Company 3             Company 4       Company 5              Company 6            Others1
       Segment                                                                                                                                                                        Total2


   A                                     11%                    19%                 20%                18%                7%                     6%              19%                  100%



   B                                     12%                    22%                 14%                16%               10%                     4%              23%                  100%


   C                                     18%                    22%                 13%                11%                3%                     7%              26%                  100%



   D                                     17%                    21%                 16%                14%                3%                     8%              21%                  100%



   E                                     17%                    23%                 14%                 7%                4%                     7%              29%                  100%


                 Market Share Leader in Segment

                                                                                                              Note 1: Includes carriers such as Nextel, Rural Cellular, US Cellular and respondents
                                                                                                                          who did not indicate a carrier.
Source: 2001 Convergence Audit. Data is from response to question about, “who is your wireless carrier?”.
          Market versus Client comparison is made using Claritas data and should be used for relative         Note 2: Adding values may not total exactly 100% due to rounding.
          comparison only. Data does not exactly reflect Client’s base.

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What is Customer Insight?
From our perspective, Customer Insight provides a holistic platform for the management, analysis, and
application of information to drive business decisions across a corporation.
                                             Customer Insight Framework


                                                   Customer Insight




           Gather & Manage Data                Analyze Data/Draw Insight                     Apply Insight



                        Data Enrichment   Segmentation and     Profiling and         Adaptive            Intelligent,
        Integrated      and Refinement      Value Analysis Propensity Modeling       Campaign          Insight Driven
        View of the                                                                Management
         Customer                                                                                       Interactions
                                                                                   and Execution


           Close the loop so customer responses are quickly incorporated into future analytics


Customer Insight is a capability that requires the integration of business processes to drive actionable
                                         strategies and tactics.

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RELATIONSHIP BETWEEN RESEARCHERS IN R&D AND GCI SCORE
                          6.0
                                                            Switzerland             Denmark       Sweden     Finland
                                                Netherlands                                    Japan
                                                                        Germany
                          5.5
                                                          Austria                                           Iceland
                                                                       France
                                                    Estonia                          Luxembourg
                          5.0
         GCI Score 2006




                                      Czech Republic
                                                             Spain
                                     Malta
                                                                 Slovenia
                          4.5                              Lithuania
                                                  Poland
                                      TURKEY
                                              Romania
                          4.0        Brazil
                                              Bulgaria
                                    Macedonia
                          3.5


                          3.0
                                0        1000       2000        3000         4000       5000       6000    7000        8000
                                                       Researchers in R&D (per million people)
                                                                                                            R² = 0.719



Gündüz Ulusoy                                                          947
Rising gas prices will make electric
     vehicles a more affordable choice for
Economic benefit of plug-in hybrid vehicle*
                                   consumers
                                                                    Retail gasoline price
                                                                    RMB/liter
                                                                   20
                                                                              Economic

                                                                   15



                                                 Current 10
                                                 price*                                                Not economic
                                                                     5
                                                                         15         30**     45        60
                                                                         Initial incremental cost to OEM
                                                                                         RMB thousands

      * In October 2008, the retail gasoline price in China ranged between 6.37 RMB/liter to 6.78 RMB/liter
    ** Projected incremental production cost for BYD's new plug-in hybrid versus its gasoline model
Source: Press articles; McKinsey analysis
      948                                                            BVA-222301-166-20081107-GE2-v6
ThemeGallery is     ThemeGallery is     ThemeGallery is
a Design Digital    a Design Digital    a Design Digital
Content &           Content &           Content &
Contents mall       Contents mall       Contents mall
developed by        developed by        developed by
Guild Design Inc.   Guild Design Inc.   Guild Design Inc.
CLIENTS ARE HIGHLY SATISFIED WITH
                  OFFSHORING                                                Highly
                                                                       dissatisfied
                                                                                      Highly
                                                                                      satisfied

 Client evaluation of performance by process group


    1 Basic voice                                4 Rules-based decisioning




    2 Specialised                                5 Knowledge
      voice                                        services




    3 Basic data                                 6 Research and
                                                   analytics



      950
Source: McKinsey 360º benchmarking
IT SERVICES CLIENTS ARE PUSHING
 THE INDUSTRY UPSTREAM WHERE
    PRACTICES ARE BEING TESTED                                                       Practices


Rising customer expectations pushing industry to         . . . where practices are
move towards end-to-end development models . . .         relatively immature
                                                         Per cent (disagree)
         Requirement
                                                              Requirement gathering
          gathering
           Solution                                      AD                               31
            design
                                                         AM               14



                                        Emerging model
         Detail design
                          Traditional


                                                         PIS           11
                            model



            Coding
                                                               Solution design &
         Unit testing                                          proposal writing

           Systems                                       AD                             27
            testing
                                                         AM       4
         User testing                                    PIS             12
  951
IN GENERAL, CONSISTENTLY HIGH
                                                                                    CASE STUDY OF
 PERFORMANCE ACROSS PROCESS                                                      BANGALORE BASED
                                                                                           CENTRE


    GROUPS REMAINS ELUSIVE                                                       Below average
                                                                                 Average
                                                                                 Above average


    Metric                             Performance vis-à-vis industry
                                       Rules-based decisioning      Basic data

    1. Cost ($/FTE/hour)


    2. SLA compliance (Per cent)

     3. Ability to handle
        fluctuations over forecasted
        volumes         (Per cent)


     4. Annual productivity
        improvement (Per cent)
      952
Source: McKinsey 360º benchmarking
POOR OUTCOMES ARE A
  RESULT OF WEAK UNDERLYING
 Practice statements
                     PRACTICES
                         Disagree-
                         ment
                                                                                    RECRUITMENT EXAMPLE

                                                                                     Respondent scores
                                     Per cent                                             Clients
                                                                                          Operating team

                                                                                      Disagree-ment
 • Clear job description at a task       13             Outcome statements
   level incorporating process-
   specific skills                            25                                      Per cent


 • Established hiring process with       16
                                                        • Sourced “right profile”             14
   clear internal SLAs
                                              24                                                   22

 • Dynamic sourcing model                       31
   enabling sourcing pools
                                                        • Sourced “on time”                              31
   changes per requirements                20
                                                                                                     27
 • Regular meetings between                        36
   recruitment and operations to
   plan hiring requirements                        35
      953
Source: McKinsey 360º benchmarking
POLICY MAKERS CAN IMPROVE MOBILE BROADBAND ECONOMICS
           USING KEY REGULATORY LEVERS (1/2)

                  ▪ Ensure release of 3G license/spectrum at the earliest to trigger broadband acceleration
Spectrum
availability
                  ▪ Make low-band spectrum (e.g.,700 Mhz) available to reduce base station cost
                  ▪ Ensure allocation of sufficient contiguous spectrum (10 MHz)

Infrastructure/   ▪ Promote active infrastructure sharing (BTS/backhaul) to reduce network cost
spectrum          ▪ Allow spectrum sharing to increase efficiency and reduce operational costs
sharing

                  ▪ Provide incentives for roll out (e.g., regulatory concessions)
Coverage          ▪ Encourage public-private partnerships or grant separate licenses for rural areas to drive
obligations           coverage
                  ▪   Provide public funding for remote areas to achieve sufficient coverage


Industry          ▪ Encourage intra circle roaming to prevent overcapacity in the network while still
structure             maintaining the same competitive intensity


                  ▪ High fees reduce operators’ resources that can be invested in infrastructure deployment or
Spectrum/             more affordable price levels for broadband
license fees


  954
POLICY MAKERS CAN IMPROVE MOBILE
     BROADBAND ECONOMICS USING KEY
PERCENT
         REGULATORY LEVERS (2/2)        From                                        To                            Impact on cost to serve per
   Driver                               (Base case)                                 (Supportive case)             subscriber*

                                        2.1 GHz                                     700 MHz
     Spectrum availability                                                                                         -40–50

     Infrastructure/                    No site/spectrum sharing                    Active site and spectrum
     spectrum sharing                   allowed                                     sharing encouraged**             -35–40

                                        High coverage                               Staged coverage obligations
     Coverage obligations               requirements                                                                    -25–35

                                        5 players                                   3 players
     Industry structure                                                                                                    -20–30

                                        Higher fee levels                           Limited fees in return
     Spectrum/license
                                        (USD 2.20 per MHz                           for roll-out                         -15–30***
     fees                               per population)

                                                 Total impact of up to 75% reduction in cost to serve
      * Individual effects if implemented stand-alone – combined effect is less than sum of individual effects
    ** Sharing of hardware and spectrum
      955
   *** Highly dependent on time of payment and cost of capital applied
Source: McKinsey
1
                       target is the                                                                                       Nearly 90% of change
                                                                                                                            efforts with badly
            single tactic most tied to success
            Not ambitious/ stretching
                                                                                                                           defined targets failed

            enough                                                                                          “Incremental”




            Wrong balance between                                                                                “Here
            performance and health                                                                            today, gone
                                                                                                              tomorrow”




            Lack of focus and                                                                               “Unengaging,
            precision                                                                                       failure to
                                                                                                            mobilize”




            Slow pace of                                                                                    “No momentum, fail
            transformation                                                                                  to sustain”



          956
Source:         The discipline of leading transformations (Lecture by Giancarlo Ghislanzoni); PT tool kit
tactics are when they                                                                                          All transformations
                                                                                                                   Progressive transformation



      are used together
                                                                                                                   Defensive transformations



            Share of transformation described as very/extremely successful
            Percent of respondents, n = 2,994

                                           100


                                            80
          Success rate of transformation




                                            60
                     Percent




                                            40


                                            20



                                                                                                  Used stretch-targets
                                                             Used any 1    Used stretch-targets   tactic plus any 2           Used all 6
                                                 Used none   tactic        tactic only            others                      tactics
                                                                          Use of tactics



    957
Source: McKinsey Quarterly Performance Transformation Survey, July 2008
Electric vehicles are the best choice for
Comparison of technological options on single-vehicle basis, standard segment                                                    Best

                                        China                                                                                    Worst

                                          Oil consumption
  Technological                           reduction                                    TCO saving in 2030*             Independent
  options                                 Percent                                      RMB                             innovation**

   Electric vehicle***                                               100                                      25,760

   Full hybrid
                                                          56                                         16,451
   (Gasoline)
   CNG with
                                                        51                                            18,581
   improvement
   Gasoline with
                                                        50                                         14,982
   Improvement
   Diesel with
                                                      41                                          13,592
   improvement


      *   Incremental TCO from consumer perspective as defined earlier
    **    Opportunity that Chinese auto sector could independently develop core technologies
   ***    Pure electric vehicle as example
Source:   McKinsey analysis
      958                                                           BVA-222301-166-20081107-GE2-v6
Global GHG abatement cost curve beyond 2030 BAU
        Global GHG abatement cost curve
Cost of abatement below EUR 60 per tCO2e




  Note: This is an estimate of the maximum potential of all technical GHG abatement measures below EUR 60/tCO2e,
        if each lever was pursued aggressively, not a forecast of what role different abatement measures and technologies will play
Source: Global GHG Abatement Cost Curve v2.0, McKinsey & Company
Life cycle emissions of chemicals
cover entire life cycle of products




       Extraction   Production    Disposal         Total life
       (feedstock   (direct and   (incineration    cycle
       and fuels)   indirect      w/ or w/o        emissions of
                    energy        heat recovery,   chemical
                    emissions,    recycling,       products
                    process       landfill)
                    emissions)
More than 100 cases evaluated to
assess savings from using products of
        the chemical industry
      Calculation scheme for the CO2e emissions from using a chemical
      industry product compared with a non-chemical industry product




        Chemical     Non-chemi-cal    Difference    Gross
        products     product          in in-use     emissions
        emissions    emissions over   emissions due savings
        over life    life             to per-
        cycle of     cycle of non-    formance
        chemical     chemical         difference
        product      alternative      between
                                      chemical and
                                      non-chemical
                                      product
Results presented in two ways –
     Gross savings ratio or X : 1,
     and net emission abatement
Gross savings (or X : 1) ratio          Net emission abatement
"Chemical industry saves X kgCO2e for   "Global CO2e emissions would be Y Gt higher
 every 1 kg emitted"                    without chemical industry"
                                        Emissions, GtCO2e (2005 example)

                 1                                                     46+Y
                                                 46
                                                             Y




                                 X
              Chemical Gross                  World                  World w/o
              industry  savings               as-is                  extensive
              emissions                                              use of
                                                                     chemicals
Total life cycle CO2e emissions linked
           to the chemical industry
GHG life cycle emissions of chemical products, 2005
GtCO2e         amount to 3.3 Gt
                                                                                                                                        3.3
                                                                                                              0.4
                                                                                     0.5




                                                            2.1


                                   0.3


                            Extraction               Production                Disposal                 High GWP                 Total
                                                                                                        gases*


      * HFC-23, HFC-32, HFC-125, HFC-134a, HFC-143a, HAFC-1521, HFC-227ea, HFC-236fa, HFC-4310mee, CF4, C2F6, C4F10, C6F14, SF6; GWP factors according
        to IPCC 1996
Source: IEA, EPA, IPCC, WEF (“Contribution of the chemical industry to greenhouse-gas reduction” December 2007); McKinsey analysis
Production emissions are composed of energy and
process emissions


  Production emission methodology                                                            Production emissions
                        Type of                                                              Chemical industry production
                        emission     Rationale                             Sources used      emissions
                                                                                             GtCO2e, 2005
                                     • Fuel consumption required           • IEA
                        Direct           for process to run                                                    2.1
                        energy           (excluding fuels for
                        emissions        feedstock purposes)
                                                                                                               0.6

  Overall               Indirect     • Electricity generated               • IEA
  production            energy           off-site
  emissions             emissions*                                                                             0.8


                                     • N2O (adipic acid/nitric acid,       • IPCC emission
                        Process          caprolactam)                        factors
                        emissions    • CO2 (ammonia, calcium               • SRI/Tecnon                        0.7
                                         carbide, titanium dioxide, soda     production
                                         ash, methanol, ethy-lene,           values
                                         EDC/VCM, ethylene oxide,                                     Production
                                         acrylonitrile, carbon black)
                                     •   HCFC-22
                                                                           • US EPA



Source: McKinsey analysis
cLCAs* cover 8 broad end-use areas
    and were all externally validated                                          Number
                                                                               of
                         Category           Subcategory                        cLCAs
                                            •   Automotive weight reduction      19
                                            •   Lubricants
                           Transportation
                                            •   Lower friction
                                            •   Engine efficiency
                                            •   Aviation weight reduction
                                            •   Marine fuel reduction
                           Insulation
                                            •   Building insulation              19
                                            •   Fridge insulation
                                            •   Construction material            10
                           Building         •   Piping
                                                                                        All cLCAs
                                            •   Windows
                                            •   Feed supplements                 17     externally
                                            •   Fertilizer & crop protection            reviewed by
                           Agriculture                                                  the Öko
Overall                                     •   Preservation
abatement                                   •   Food production efficiency              Institut
potential                  Packaging
                                            •   Food packaging                   13
                                            •   Shopping bags
                                            •   Electronic components            18
                                            •   House ware
                           Consumer goods   •   Service wear
                                            •   Textile
                                            •   Low temp detergents
                                            •   District heating                 4
                           Power            •   Solar power
                                            •   Wind power
                           Lighting
                                            •   CFL lighting                     2
                                            •   LED lighting

   * cLCA = CO2e life cycle analyses
Extrapolations were made for
  products/applications not covered by
                 cLCAs        Chemical
                              industry
                              emissions   Assumption on savings



Products* with alternatives
                                          Savings (positive or negative) calculated from
available today and for
                                          detailed comparative cLCAs
which cLCAs were calculated

Products* with
alternatives available                    Gross savings equal to life cycle emissions –
today, but no cLCAs                       conservative compared to using average CO2e
made                                      savings from case studies
Products* with no
realistic alternative                     Zero savings (only emissions) – very conservative
available today




  * Or applications
In a scenario without the savings from the fertilizer case the chemical industry
saves 2.1 tons of CO2e per ton emitted, net abatement is 3.6 Gt

Emission abatement of chemical industry
GtCO2e
                             Chemical industry    Gross savings          Net emission
                             emissions            (savings factor)       abatement
                                           3.30

      Products with alternatives                    1.05
      available today and for    1.05                                   4.41
      which cLCAs were calculated                          5.46 (5.2)
      Products with
      alternatives available                        1.40
                                 1.40                                          0
      today, but no cLCAs
                                                           1.40 (1.0)
      made with no
      Products                                      0.85    0 (0.0)
      realistic alternative                0.85                            -0.85
      available today
                                                    3.30
                             Total                                       3.56

                                                           6.86 (2.1)
Source: ICCA/ McKinsey analysis
With the fertilizer case, the chemical industry saves 2.6 tons of CO2e per ton
emitted. The net abatement of 5.2* Gt equals ~11% of 2005 global emissions

Emission abatement of chemical industry
GtCO2e
                              Chemical industry                                    Gross savings                         Net emission
                              emissions                                            (savings factor)                      abatement
                                                        3.30

       Products* with alternatives                                                     1.45
       available today and for     1.45                                                                                 6.01
       which cLCAs were calculated
       Products* with                                                                              7.46 (5.1)
       alternatives available                                                          1.00
                                   1.00                                                                                        0
       today, but no cLCAs
                                                                                                     1 (1.0)
       made
       Products* with no                                                               0.85          0 (0.0)
       realistic alternative                            0.85                                                              -0.85
       available today
                                                                                       3.30
                              Total                                                                                     5.16


                                                                                                   8.46 (2.6)
      * Includes savings from avoided CO2e emissions from land-use change enabled by fertilizer & crop protection use
Source: ICCA/ McKinsey analysis
The main contributors are
                          insulation, fertilizer & crop
Net abatement 2005
MtCO2e                      protection, and lighting
                                  Insulation                             2,400
                                  Lighting                                   700
                                  Packaging                                   220
                                  Marine antifouling                           190
                                  Synthetic textile                             130
                                  Automotive weight                             120
 Net                              Low-temp. detergents                           80
 abatement                        Engine efficiency                              70
 volume per                       Piping                                          70
                                  Wind power                                      60
 chemical                         District heating                                60
 application                      Green tires                                     40
                                  Solar power                                     40
                                  Other                                            230
                                  Sub-total                                        4,410
                                  Fertilizer & crop protection                       1,600
 Not explicitly                   Total                                                      6,010
 calculated                       1:1
 No realistic                     0:1                                                  850
 alternative available            Net                            3,560                 5,160
                                                             w/o fertilizer
                                                             & crop
Source: ICCA/ McKinsey analysis
                                                             protection
Sensitivity analyses confirm
Sensitivity analyses of largest cLCAs
               Net savings                                                                                                               Sensitivity


Insulation
               MtCO2e
                          conservative approach
                        2,400
                                 Key assumptions

                                 • Life time
                                                                             Base case

                                                                             • 50 years
                                                                                                 Low

                                                                                                 • 40 years
                                                                                                                       High

                                                                                                                       • 60 years
                                                                                                                                         Percent of net savings

                                                                                                                                           80      120


Lighting          700            • CFL lifetime                              • 7,000 h           • 5,000 h             • 9,000 h           71      129


Packaging       220              • Reduced food wastage                      • Included*         • Not                 • Not               87    100
                                                                                                    included             assessed*

Marine                           • Increase in fuel use                      • 29%               • 20%                 • 40%              74        148
                190
antifouling
                                                                                                                                          63
Synthetic                        • Synthetic lifetime                        • 2 yrs             • 1.5 yrs             • 2.5 yrs                    165
                130
textile
Automotive                       • Weight plastic: steel/alu/glass           • 2.2/1.7/2.5       • 2.0/1.5/2.0         • 2.5/2.0/2.8       81      128
weight          120              • Lifetime                                  • 150,000 km        • 120,000 km          • 200,000 km        79      135
reduction
Low-temp.                        • User behavior hot/cold                    • 30/70             • 50/50               • 20/80             97    103
                80
detergents                       • Detergent used vs. instruction            • 100%              • 120%                • 70%               83      143
Engine                           • Efficiency gain                           • N/a               • -25 percent         • +25 percent       75      125
                70
efficiency                                                                                          point                points

Piping          70               • No apparent uncertainty                   • N/a               • N/a                 • N/a                     100

Fertilizer                       • Yield gain                                • 50%               • 40%                 • 60%              67         150
and crop              1,600      • Land use change emissions                 • USA grass         • USA grass           • W. average       100              235
protection
      * cLCA adopted very conservative assumption from GUA. The likely (large) upside was not assessed in this study                  Base case (100%)
Source: ICCA/ McKInsey analysis
Developing regions with
                Higher carbon intensity intensity  in Asia-
Regional comparison of chemical industry CO2e intensity*
                                            Carbon
                                                                                                           strong growth



                      Pacific (2005 and 2030) e/USD
                       Total emissions and China
                                            KgCO
                                            sales
                                                                                                2

                                                MtCO2e
                                                      2005                          2030        2005           2030
          Glob
                                                             2,092                      4,507       0.81          0.76
          al
          Asia-
                                                    836                              2,299          1.03          0.84
          Pacific
          North
                                                  475 684                                           0.67          0.51
          America
Regions Eastern                                 253 451
          Europe                                                                                    2.34          1.50
          Western
                                                272 365                                             0.41          0.30
          Europe
          Middle
          East/                                129 436                                              1.11          1.03
          Africa
          Latin
                                               71 131                                               0.42          0.33
          America
          Chin
                                                   621                          1,900               2.17          0.86
          a
          United
Countries States                                 432 620                                            0.70          0.53
          Switzerla
                                                22                                                  0.05          0.04
          nd
      * Production emissions only, not including extraction and disposal emission
Source: ACC production forecast (2005-17), SRI, Tecnon; McKinsey analysis
2030 under                                                             2030 BAU
                                                                                            2005

     BAU assumptions (with the fertilizer
Net abatement
MtCO2e      Insulati
            Lightin
            on
            Solar
            g
                       case) 5,600 3,400
                                                                       700
                                  power
                                  Biofuels                              500
                                  Packagin
                                  Wind                                   450
                                  g                                       450
                                  Marine
                                  power
 Net abatement                    Synthetic                                400
                                  antifouling                              300
 volume per                       Automotive
                                  textile
                                  Engine                                    250
 chemical                         weight                                    150
                                  Green
                                  efficiency
 application                      Low-temp.                                 100
                                  tires                                      100
                                  Pipin
                                  detergents
                                  District                                   100
                                  g                                          50
                                  Oth
                                  heating
                                  Sub-                                        400
                                  er                                          12,950
                                  Fertilizer & crop
                                  total
                                  Tota                                             2,500
                                  protection                                       15,450
 Not explicitly                   1:
                                  l
 calculated
 No realistic                     0:
                                  1
                                  Net                                            1,700
 alternative available            1                      11,250               13,750
                                  abatement
                                                      w/o fertilizer
                                                      & crop
Source: ICCA/ McKinsey analysis
to geographic factors – this
   increase is reduced by half in the
Calculated evolution of chemical industry emissions*


 2005      abatement scenario
        2030 BAU         2030 Abatement

                                  Chemical industry                              50%
                                  is expected to
                                  double its output
                                  by 2030                                          6.5
                                                     1.6              1.5                 2.0                 5.0
                                     3.3                                                          0.5
    3.3




 Emission                         BAU              Improve- Geogra- BAU                  Beyond Effect of   Emission
 s,                               volume           ment of phic shift emission           BAU      volume    s after
 2005                             growth           efficienc effect s,                   improve- growth    abateme
                                  effect           y                  2030               ment     beyond    nt
                                                                                         measure BAU        measure
                                                                                         s                  s
      * From extraction of feedstock and fuel, through production, to disposal
Source: ICCA/ McKinsey analysis                                                                             impleme
GHG abatement cost curve for                                                                                                                            Society view*

                                                                                                                                                                    Business view**




EUR per tCO2e
               the chemical industry                                                                             Process intensifi-
                                                                                                                 cation level 3
                                                                                                                                                 CCS Direct
                                                                                                                                                 energy



                                               Process
                                               intensification                      Fuel shift
                                               level 1                              coal to         Process
 100                                                             Catalyst           biomass         intensification
                                                                 optimization                       level 2
                                                                 level 1
           Motor systems
  50




   0
       0    100     200     300     400     500     600     700     800     900   1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100


 -50
                                                                                                                                      CCS
                                                                                                                                      Ammonia
                                                                                                 Catalyst                   Catalyst
-100                                                                                             optimization               optimization
                                                                                                 level 2                    level 3

                             Fuel shift     CHP                      Decomposition                               Ethylene
                             oil to gas                              of N2O from adipic                          cracking
                                                                     and nitric acid


  Note: The curve presents an estimate of the maximum potential of all technical GHG abatement measures below EUR 60 per tCO 2e (society view) if each lever was pursued
        aggressively. It is not a forecast of what role different abatement measures and technologies will play
      * 4% interest rate, depreciation over life time of equipment
    ** 10% interest rate, depreciation over 10 years
Source: ICCA/ McKinsey analysis
abatement could reach 18.5
   GtCO2e (with the fertilizer case) if
      the appropriate abatement
                          2005                               2030 BAU                       2030 Abatement


ratio
         measures are taken
Gross savings                        2.6 : 1                     3.1 : 1                         4.7 : 1
                                     (2.1 : 1)                   (2.7 : 1)                       (4.2 : 1)
                            Without
                            fertilizer
                                           3.3                          6.5                           5.0
Own emissions
and gross savings                 Without
                                                       6.9
                                                                                     17.3                       20.7
                                  fertilizer           8.5
                                                                                     20.3                       23.5
                                                                                                             18.5
                                                                              13.8
                                  Without        5.2
                                  fertilizer                                  11.3                           16.0
Net abatement                                    3.6
GtCO2e



Source: ICCA/ McKinsey analysis
Additional 4.7 Gt abatement                                        2030 beyond BAU

                     potential beyond                                             2030 BAU

Net abatement
MtCO2e
                        BAU identified
                     Insulati
                     Lightin
                     on
                                     6,800
                                  Solar                                4,100
                                  g                                       2,000
                                  Biofue
                                  power
                                  Wind                                       1,000
                                  ls                                          700
                                  power
                                  CCS                                           600
                                  Marine
Net abatement                     Synthetic                                     400
                                  antifouling                                    350
volume per                        Packagin
                                  textile
                                  Automotive                                     300
chemical                          g                                               300
                                  Green
                                  weight                                          100
application                       Low-temp.
                                  tires                                          100
                                  Engine
                                  detergents
                                  Pipin                                          100
                                  efficiency                                     50
                                  District
                                  g
                                  Oth                                            50
                                  heating                                         200
                                  Sub-
                                  er
                                  Fertilizer & crop                               17,150
                                  total                                               2,500
                                  Tota
                                  protection
Not explicitly                    1:                                                  19,650
                                  l
calculated
No realistic                      0:
                                  1
                                  Ne                                                   1,200
alternative available             1                          15,950                  18,450
                                  t
                                                      w/o fertilizer
                                                      & crop
Source: ICCA/ McKinsey analysis
Exhibit A.II.1

GHG emissions linked to the chemical industry – Direct energy GHG emissions
(2005)



     Region
                            Fuel consumption (MWh) *                              *
                                                                               Grand Total
                                                                                                  Emissions per fuel (MtCO2e)**   Grand
                Coal            Gas              Oil                                             Coal      Gas        Oil         Total
   Brazil            1.972.087        24.018.103    30.956.781                   56.946.971            0,7       4,9        8,7      14,2
   Canada                  -          25.541.000       718.475                   26.259.475            -         5,2        0,2       5,4
   China          348.740.419         92.207.327    59.540.483                  500.488.229         124,3       18,6       16,6     159,5
   France            4.668.387        34.492.936    26.856.196                   66.017.519            1,7       7,0        7,5      16,1
   Germany           3.858.637        60.828.500     1.066.487                   65.753.624            1,4      12,3        0,3      14,0
   India           15.078.551                -      42.571.906                   57.650.457            5,4       -         11,9      17,3
   Italy               157.255        33.156.925     7.843.817                   41.157.997            0,1       6,7        2,2       9,0
   Japan           44.409.107         21.274.423 124.402.047                    190.085.577           15,8       4,3       34,8      54,9
   Mexico                  -          30.831.000     5.602.302                   36.433.302            -         6,2        1,6       7,8
   Middle East             -         239.807.447    37.719.288                  277.526.735            -        48,5       10,5      59,0
   Rest of Africa          -           6.480.500       300.926                    6.781.426            -         1,3        0,1       1,4
   Rest of developing Asia
                       317.580        13.830.752    31.943.377                   46.091.709            0,1       2,8        8,9      11,8
   Rest of Eastern Europe
                     1.448.960        13.005.392     5.632.932                   20.087.285            0,5       2,6        1,6       4,7
   Rest of EU27 31.675.003           149.514.065    23.089.848                  204.278.916           11,3      30,2        6,5      48,0
   Rest of Latin America
                     1.067.518        87.541.575     4.772.271                   93.381.363            0,4      17,7        1,3      19,4
   Rest of OECD Europe
                     2.769.300        13.155.488    20.344.184                   36.268.971            1,0       2,7        5,7       9,3
   Rest of OECD Pacific
                     4.910.910        12.073.699    19.359.251                   36.343.859            1,7       2,4        5,4       9,6
   Russia              180.144        91.899.548     2.696.474                   94.776.166            0,1      18,6        0,8      19,4
   South Africa            -          11.107.500           -                     11.107.500            -         2,2        -         2,2
   United Kingdom      946.510        37.279.750     2.121.367                   40.347.627            0,3       7,5        0,6       8,5
   United States 65.282.818          478.667.250 101.197.100                    645.147.167           23,3      96,8       28,3     148,3
   Total          527.483.187      1.476.713.179 548.735.510                  2.552.931.876         187,9      298,5      153,4     639,9


       * Collapsed from over 15 different fossil fuels
     ** Emission factors - coal: 3.563x10-7 MtCO2e/MWh; gas: 2.0215x10-7 MtCO2e/MWh; oil: 2.7954x10-7 MtCO2e/MWh
 Source: IEA
Exhibit A.II.2


 GHG emissions linked to the chemical industry‟s – Indirect energy GHG emissions (2005)



        Country                   Power consumption       CO2 intensity of power      CO2e emissions
        Brazil                    MWh            21.094   tCO2e/MWh           0,090   Mt CO2e        1,90
        Canada                    MWh            19.503   tCO2e/MWh           0,220   Mt CO2e        4,29
        China                     MWh           284.190   tCO2e/MWh          1,0900   Mt CO2e      309,77
        France                    MWh            23.869   tCO2e/MWh           0,090   Mt CO2e        2,15
        Germany                   MWh            54.765   tCO2e/MWh           0,650   Mt CO2e       35,60
        India                     MWh            88.603   tCO2e/MWh           1,050   Mt CO2e       93,03
        Italy                     MWh            19.015   tCO2e/MWh           0,500   Mt CO2e        9,51
        Japan                     MWh            53.487   tCO2e/MWh           0,470   Mt CO2e       25,14
        Mexico                    MWh             5.908   tCO2e/MWh           0,580   Mt CO2e        3,43
        Russia                    MWh            39.970   tCO2e/MWh           1,010   Mt CO2e       40,37
        South Africa              MWh            10.081   tCO2e/MWh           0,750   Mt CO2e        7,56
        United Kingdom            MWh            23.162   tCO2e/MWh           0,520   Mt CO2e       12,04
        United States             MWh           254.338   tCO2e/MWh           0,640   Mt CO2e      162,78
        Middle East               MWh             2.293   tCO2e/MWh           0,770   Mt CO2e        1,77
        Rest of EU27              MWh            81.509   tCO2e/MWh           0,470   Mt CO2e       38,31
        Rest of OECD Pacific      MWh            44.274   tCO2e/MWh           0,680   Mt CO2e       30,11
        Rest of Africa            MWh             2.296   tCO2e/MWh           0,650   Mt CO2e        1,49
        Rest of developing Asia   MWh            11.327   tCO2e/MWh           0,670   Mt CO2e        7,59
        Rest of Latin America     MWh             7.543   tCO2e/MWh           0,320   Mt CO2e        2,41
        Rest of Eastern Europe    MWh            11.432   tCO2e/MWh           0,790   Mt CO2e        9,03
        Rest of OECD Europe       MWh            14.987   tCO2e/MWh           0,230   Mt CO2e        3,45
        Total                     MWh         1.073.646   tCO2e/MWh          0,747    Mt CO2e       801,7



 Source: IEA
Exhibit A.II.3

GHG emissions linked to the chemical industry’s – Process GHG emissions




                                     Global            Emission factor
                    Chemical         production (kt)   (kgCO2e/kg)       Emissions (MtCO2e)
                    Adipic Acid           2.549                10,97                      28
                    Ethylene Oxide       14.074                  0,90                     13
                    Ethylene             92.949                  1,65                    154
                    Methanol             30.598                  0,72                     22
                    VCM                  28.311                  0,29                       8
                    Nitric Acid          49.716                  2,31                    115
                    Caprolactam           3.415                  2,79                     10
                    Ammonia             142.239                  1,40                    199
                    Calcium Carbide      10.003                  1,09                     11
                    Titanium Dioxide      4.498                  1,34                       6
                    Soda Ash             41.844                  0,14                       6
                    Acrylonitrile         4.636                  1,00                       5
                    Carbon Black          8.788                  2,62                     23
                    HCFC-22                 515               147,56                      76
                                                        Total                            674




                        Selection of chemicals based on IPCC assessment by which those 14
                        products “have significant contributions to global greenhouse gas
                        emission levels”


 Source: IPCC, Tecnon
Exhibit A.III.1


                   GHG abatement cost curve for the                                                                                                                 Society view*

                                                                                                                                                                    Business view**


                          chemical industry                                                                       Process intensifi-
                                                                                                                                                 CCS Direct
                                                                                                                                                 energy
EUR per tCO2e                                                                                                     cation level 3

                                                Process
                                                intensification                      Fuel shift
                                                level 1                              coal to         Process
 100                                                              Catalyst           biomass         intensification
                                                                  optimization                       level 2
                                                                  level 1
           Motor systems
  50




   0
       0     100     200     300    400     500     600     700      800    900    1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100


 -50
                                                                                                                                       CCS
                                                                                                                                       Ammonia
                                                                                                  Catalyst                   Catalyst
-100                                                                                              optimization               optimization
                                                                                                  level 2                    level 3

                              Fuel shift     CHP                      Decomposition                               Ethylene
                              oil to gas                              of N2O from adipic                          cracking
                                                                      and nitric acid


   Note: The curve presents an estimate of the maximum potential of all technical GHG abatement measures below EUR 60 per tCO2e (society view) if each lever was pursued
         aggressively. It is not a forecast of what role different abatement measures and technologies will play
       * 4% interest rate, depreciation over life time of equipment
     ** 10% interest rate, depreciation over 10 years
 Source: ICCA/ McKinsey analysis
Exhibit A.IV.1

                               Key cost curve dimensions
                                                                        Each field represents one
                                               Abatement cost           abatement lever or a set of
                                               EUR per tCO2e            levers to reduce emissions
         Estimated cost in
         chosen year to reduce
         emissions by 1 tCO2e by
         this lever

                                                                                                Abatement potential
                                                                                                    GtCO2e per year



                                                                Annual GHG emission
                                                                reduction potential in
                                                                chosen year



                                                                                           Levers are sorted by
                                                                                           increasing costs for
                                                                                           emission reduction




Source: Global GHG Abatement Cost Curve v2.0
Exhibit A.IV.2




                    Abatement cost formula
                        [Full cost of CO2e efficient alternative] cost of reference solution]
                                                            [Full
                                                              –
         Abatement cost     =
                 [CO2e emissions from reference solution] – [CO2e emissions from alternative]
Exhibit A.IV.3


                 Macroeconomic data: regional real
Annual growth rates, Percent


                 GDP and population growth rates       GDP development
                                                       2005–15      2015–30
                                                                               Population growth
                                                                               2005–15       2015–30

                           North America                  2.6            2.2      1.0              0.7

                           Western Europe                 2.3            1.8      0.1              0.0

                           Eastern Europe*                4.7            2.9      -0.2             -0.3

                           OECD Pacific                   2.2            1.6      0.1              -0.2

                           Latin America                  3.8            2.8      1.2              0.9

                           Rest of developing Asia**      6.9            4.8      1.1              0.8

                           Africa                         4.5            3.6      2.2              1.9

                           China                          7.7            4.9      0.6              0.3

                           India                          7.2            5.8      1.4              1.0

                           Middle East                    4.9            3.4      2.0              1.5


      * IEA nomenclature “Transition Economies”
    ** IEA nomenclature “Developing Asia”
Source: IEA WEO 2007
India – The Destination of Choice for
              Outsourcing
      India is one of the hottest locations for offshore outsourcing with software exports to
       the tune of $6.2 bn in 2000-01 and a CAGR of 62.3% for the last five years*
      During 2000, 185 of the Fortune 500 companies outsourced their software
       requirements to India*
      According to a Mckinsey-Nasscom study, the potential for software services exports
       from India will be USD 50 billion by 2008




                                                                                   India
     Vendor Sophistication




                                                 Philippines
                             (Number, Quality)




                                                                                           Cost
                                                       China                                                                                         India
                                                                          CIS                                                                        Low Cost
                                                                                                                                                     High Quality
                                                                                                                                                     Development
                                                     Mexico



                                                    People Sophistication                                      Quality of Supply
                                                 (Number, Cost, Language Skills)                  (Resource Availability, CMM Level, Cultural Fit)

Source: Mckinsey-NASSCOM
The Title Is Set in 26-Point Arial
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Client/Capacity2000


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                                                       90
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     Date      :   13 May 2000
     Time      :   08h00
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                       Activities


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               Benefits                  Concerns

     • .                           • .

     • .                           • .

     • .                           • .




10
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             Objectives           Deliverables

     • ...                • ...




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RACI



            Activities

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To design a logistic system to provide the most efficienty service in the business
     Charter          operation at the lowest possible cost




               Deliverables                Deliverables                   Activities                 Deliverables

     •   ...                     •   ...                      •   ...                      •   ...




10
03
Timeline

                                    F                    R                      F   Timeline
                                    d       T       N    &    M     R   H   M   v
                                            S       B         J     S   J   G       2/8   9/8 16/8 23/8 30/8 6/9   13/9 20/9 27/9 4/10 11/1018/1025/10 1/11 8/11
                                    W                    D                      T

 Assemble team                          A       R       R

 Choose architecture                                          A

 Data format                                    R       R     A     R   R

 Data collection                                R       A/R         R   R   R

 Analyse data                                   R       R     A/R

 Develop algorithms                             R       R     A/R

 Test algarithms in plant                       A/R     R           R   R       R

 Test algorithms in gasloop model       A/R     R             R     R       I   R

 Quantify constrains                            R       A/R         R   R   R   R

 VPC                                    A       R       R           R   R       R

 Initial model development              R       R       A/R   R     R   R       C

 Initial model testing                  R       R       A/R         R   R       C

 Refine model                                           A/R         R   R       C

 Handover                               A       R       R                       C




10
04
Timeline 2

                                   October                                                        November
 Activity
                  30 1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31   1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22


    .....



    .....




10
05
Timeline 3

                                             Timeline
 Activity            Issues Involved
                                       Sept ‘96   Oct ‘96   Nov ‘96    Dec ‘96 Jan ‘96   Feb ‘96 Mar ‘96   Apr ‘96   May ‘96 June ‘96


 7. Text goes here   •   ...                                                    (20/9)

                                                             (25/11)
 8. Text goes here   •   ...
                                                                                                           (28/3)



 9. Text goes here   •   ...




10
06
Timeline 4

                                          1997                   1998
            Activities          J F M A M J J A S O N D   J   F M A M J
 Micro organisation proposal


 ABC analysis


 KPI process complete


 Kit lists process


 2-bin process


 Reconditioning process


 VMI auditing process


 Other inventory management
  processes complete



10
07
Generic Blocks, Circles and Arrows - Copy/Paste the Objects
     Below or Use the Paint Brush on the Formatting Toolbar to
     Copy Colors onto Other Objects
                          Preferred Colors
       Standard Dark Blue                  Standard Light Blue                Green
     RGB Code: 51 - 102 -153             RGB Code: 222 - 211 - 182   RGB Code: 153 - 204 - 000
                                                                     1




                           1                                    1




10
08
All charts in this document comply to this global
      PowerPoint palette
                                                  To be used as an accent or highlight
                                                  color only
     Primary colours

     R=9               R = 221                     R = 156
     G = 29            G = 210                     G = 209
     B = 93            B = 181                     B=0

               To be used as a background color
               behind charts and graphs only
                                                                The color palette has been adjusted in PowerPoint to allow for
                                                                better onscreen projection



     Highlight colors using standard PowerPoint palette (charts & diagrams)
R = 151       R = 220           R = 87                R = 84                        R = 161   R = 89    R = 102    R = 145
G = 115       G = 130           G = 125               G = 156                       G = 61    G = 110   G = 51     G = 125
B = 174       B = 64            B = 61                B = 181                       B = 58    B = 110   B = 104    B = 74


10
09
Agenda



              1.   Structured text

              2.   Graphs

              3.   Pictures

              4.   Service Line Charts




10
10
Text Blocks - Unrelated List


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10
11
Text Blocks - Causes and Effects
     Subtitle comes here



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10
12
Text Blocks - Matrix
     Subtitle comes here


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10
13
Text Blocks - Cause and Effect
         Subtitle comes here


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10
14
Text Blocks - Sequence of Causes and Effects
     Subtitle comes here




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10
15
Text - Sequential Vertical
     Subtitle comes here



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10
16
Text - Making Points
     Subtitle comes here



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10
17
Text - Bullits
         Subtitle comes here


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10
18
Text Blocks - Influencing
     Subtitle comes here



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10
19
Text Blocks - Leading to
     Subtitle comes here



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10
20
Text - Enveloping Elements
     Subtitle comes here


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10
21
Text Blocks - Elements Leading To
     Subtitle comes here

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10
22
Text Blocks - Resulting From
     Subtitle comes here


                                       …

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10
23
Text - Interrelations
         Subtitle comes here

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10
24
Multiple Boxes
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10
25
Org Chart
       Subtitle comes here

                                                .....


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10
26
Logic Tree - One Level Plus Text
     Subtitle comes here

                                    • ......
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                                    • ......
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           .....

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10
27
Logic Tree - Two Levels
     Subtitle comes here

                                       .....


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10
28
Logic Tree - Vertical
         Subtitle comes here



                                          .....




                .....                     .....                   .....




     .....      .....     .....   .....   .....   .....   .....   .....   .....




10
29
Driver Tree - Arrows Showing Trend
     Subtitle comes here
                                                           .....
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10
30
Driver Tree - Arrows Showing Base Trends
     Subtitle comes here                           ......

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      .....                        .....



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10
31
Driver Tree - Moons Showing Base Trends
     Subtitle comes here
                                    .....    .....   .....   .....   .....

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        .....              .....



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                                   strong   weak

10
32
Driver Tree - Text with General Trends
     Subtitle comes here

                                     .....



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        .....
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10
33
Driver Tree - Expanded Text

                                     .....

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                                     .....      • ...


             .....           .....   .....


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10
34
Range of possible outcomes
             Subtitle comes here



     Uncertainties                                          Range of Outcomes


     .....                         .....                   .....                .....                   .....



     .....                                 .....                    .....                       .....



     .....                         .....                   .....                .....                   .....



     .....                                         .....                                .....




10
35
Standard Table - bulleted cells
      Subtitle comes here



     Column
                    Column heading        Column heading        Column heading
     heading

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text

               •Enter text           •Enter text           •Enter text




10
36
Standard Table Layout
      Subtitle comes here



     Column heading         Column heading   Column heading   Column heading




10
37
Agenda



              1.   Structured text

              2.   Graphs

              3.   Pictures

              4.   Service Line Charts




10
38
Bar Chart - Stacked

        Charttitle comes here



 North




     West




     East



              0                                            50                  Units                    100                                            150      200

      Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
      Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
      a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
39
Bar Chart - Two Stacked
Charttitle comes here                                                                                     Charttitle comes here



North                                                                                                    North




West                                                                                                       West




 East                                                                                                       East




          0                  50                100                   150                 200                           0                  50                   100     150   200
                                              Units                                                                                                            Units

     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
40
Bar Chart - Three Stacked

Charttitle comes here                                               Charttitle comes here                                                      Charttitle comes here



                                                                     North                                                                     North
North




                                                                      West                                                                     West
West




                                                                       East                                                                     East
East



                                                                                  0         50        100 150                  200                         0   50    100    150   200
        0          50       100 150                  200                                              Units                                                         Units
                            Units
     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
41
Bar Chart - Four Parallel

Charttitle comes here                                Charttitle comes here                                  Charttitle comes here                                 Charttitle comes here

E                                                    E                                                      E                                                     E



D                                                    D                                                      D                                                     D



C                                                    C                                                      C                                                     C



B                                                    B                                                      B                                                     B



A                                                    A                                                      A                                                     A


    0          10      20                30               0           10        20              30                0          10        20              30             0   10      20   30
                 Units                                                     Units                                                   Units                                       Units

        Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
        Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
        a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
42
Bar Chart - Paired

        Charttitle comes here



                 North




                 West




                  East



                             0                                               20                    Units                       40                              60


     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
43
Bar Chart - Two Paired

     Charttitle comes here                                                                                     Charttitle comes here


     North                                                                                                     North




     West                                                                                                       West




      East                                                                                                       East



                0                      20       Units          40                      60                                   0                     20           Units 40   60



     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
44
Column Chart - Stacked
      Charttitle comes here

             200




             150
     Units




             100




              50




              0
                                            East                                                    West                                                    North
      Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
      Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
      a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
45
Column Chart - Two Stacked

          Charttitle comes here                                                                                          Charttitle comes here

     200                                                                                                           200



     150                                                                                                           150
Units




                                                                                                               Units
     100                                                                                                           100



        50                                                                                                             50



         0                                                                                                              0
                         East                       West                       North                                                   East                       West   North

        Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
        Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
        a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
46
Column Chart - Paired
       Charttitle comes here


        60




        40
       Units




        20




          0
                                         East                                                     West                                                         North

     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
47
Column Chart - Two Paired

             Charttitle comes here                                                                                         Charttitle comes here
     60                                                                                                          60




     40                                                                                                          40
     Units




                                                                                                                   Units
     20                                                                                                          20




       0                                                                                                            0
                       East                        West                        North                                                East                           West   North

         Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
         Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
         a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
48
Column Chart - Multiple
         Charttitle comes here
                                                                                                                  E
                                                                                                                  D
                                                                                                                  C
                 10
                                                                                                                  B
          4                                                                                                       A
                          11

                 31
 Units




          32
                          32

                                                3     1
                                1       0       5             0
                                1       3
                                                      18               0
                                                              17
                 45                                                    17
          37
                          31    34     32       33
                                                      23      21                               0
                                                                                                              0
                                                                                                              2
                                                                       14     0        1                               0
                                                                                                                       1
                                                                                       0       10     0
                                                                                                      1       7
                                                                              6        5              4                6

         2000   2001   2002    2000   2001   2002    2000    2001     2002   2000     2001    2002   2000   2001      2002
                Country               Country               Country                 Country               Country



10
49
Pie Chart
       Charttitle comes here

                                                                            22                                     20




                                                                                                                                       31
                                                                    46




     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
50
Radar Chart
     Charttitle comes here
                                                                Variable 1
                                      Criteria 1
                                                                Variable 2
                                       5
                                                                Variable 3
                                       4                        Variable 4


                                       3

                                       2
            Criteria 5                                          Criteria 2
                                       1

                                       0




                         Criteria 4                Criteria 3


10
51
Line Chart
           Charttitle comes here
   100
                                                                                                                                 Straight Line




                                                                                                                                                                   Green Line
 Units




         50




                                                                                                                                   Dotted Line


         0
              0                           1                            2                           3                           4                            5                   6
                                                                                                Units
         Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
         Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
         a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
52
Line Chart - Two
              Charttitle comes here                                                                                               Charttitle comes here

100                                                                                                               100

                                                       Straight Line                                                                                                  Straight Line




                                                                               Green Line                                                                                              Green Line
Units




                                                                                                                Units
   50                                                                                                                   50




                                                         Dotted Line                                                                                                     Dotted Line
        0                                                                                                               0
             0                         2                          4                         6                                 0                         2                      4               6
                                                 Units                                                                                                           Units
            Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
            Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
            a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
   10
   53
Waterfall Chart
             Charttitle comes here
             40

                                                                           10                      35                        5

                                                                                                                                                    10
             30

                                                   15

                                                                                                                                                                   5
     Units




             20

                                                                                                                                                                          15

                           10
             10




              0
                            A                     +B                      +C                = Subtotal                     -E                       -F             -G   = Total



         Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
         Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
         a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
54
Wave Chart
       Charttitle comes here

                                                          Initiative
                      High
                                                                                                                             Initiative                    Wave 1
                                                                                     Initiative

                                               Initiative
           Benefits
                                                                                                                   Wave 2

                                                                        Wave 3
                                                                                                                                   Initiative

                                                                         Initiative
                       Low

                                     Low                                                                                                         High
                                                                      Ease of Implementation

     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
55
Driver Tree Chart / Dupont Chart
                                                                                                                                                               .....
       Subtitle comes here                                                                                                                  27% 31% 30% 26%
                                                                                                                                                                            15%




                                                                                                                                            1999 2000 2001 2002 2003




                                                                                            .....
                                                                                                                                   -                           .....
                                                                                                                                  /-
                                                                            4%      5%       6%      7%                                              3%
                                                                                                                                             2%                 2%     2%   2%

                      ....
                                                                                               -16%
            129%                                                           1999 2000 2001 2002 2003                                         1999 2000 2001 2002 2003
     24%             53%      36%

                                                                                                                                  -                            .....
                         -140
                          %                                    X                                                                  /-        22% 24% 21%     29%
                                                                                                                                                        17%
     1999 2000 2001 2002 2003
                                                                                            .....

                                                                                     25                                                     1999 2000 2001 2002 2003
                                                                            6.7             8.2      5.3     8.5


                                                                           1999 2000 2001 2002 2003
     Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop.
     Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing.
     a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript.
10
56
Agenda



              1.   Structured text

              2.   Graphs

              3.   Pictures

              4.   Service Line Charts




10
57
Moons
     Subtitle comes here   strong   weak




10
58
Traffic Lights
                           Negative
     Subtitle comes here
                           Neutral

                           Positive




10
59
Arrows
     Subtitle comes here   Positive   Neutral   Negative




10
60
Donuts
      Subtitle comes here
                                                                                  strong    weak




                         Company A        Company B           Company C           Company D
                    00    01   02   03   00   01   02   03   00   01   02   03   00   01   02   03

     Criterium ..

     Criterium ..

     Criterium ..

     Criterium ..

     Criterium ..

     Criterium ..

     Criterium ..



10
61
Timeline
       Subtitle comes here

     Week number

        Starts on




                        Milestone   Milestone   Milestone   Milestone
10
62
Value Chains - Loose Arrows
     Subtitle comes here




     .....                 .....                   .....           .....                   .....




     .....                         .....                   .....                   .....




     .....                                 .....                           .....




10
63
Value Chains - Touching Arrows
     Subtitle comes here




10
64
Interrelated Stages
         Subtitle comes here


     .....
                                  .....

                                                          .....
             .....
                                                                                  .....
                                          .....


                                                                  .....

                                                                                          .....
                          .....


                                                  .....

                                                                          .....

10
65
Movements
     Subtitle comes here




        .....              .....   .....   .....   .....




10
66
Circle - Overlapping Arrows
     Subtitle comes here


                  Virtuous           Vicious




                    ......         ......



10
67
Circle - Integrated Arrows
     Subtitle comes here


                       Virtuous                                          Vicious



                       ....                                                             ....
                                             ....                 ....




         ....                                                                                         ....

                              .....                 ....   ....
                                                                                .....


                ....                                                                           ....
                                      ....                               ....




10
68
Closed Loop
     Subtitle comes here


                                  ....




                ....                            ....




                           ....
                                         ....




10
69
Process Ending in a Closed Loop
     Subtitle comes here




10
70
Wheel of Fortune
     Subtitle comes here




10
71
Puzzle - Four Pieces Fitting Together
     Subtitle comes here




10
72
Puzzle - Five Pieces Fitting Together
     Subtitle comes here




10
73
Puzzle - Pieces Not Fitting Together
     Subtitle comes here




10
74
Puzzle - Pieces Might Fit Together
     Subtitle comes here




10
75
Quotes
     Subtitle comes here




10
76
Circles of Influence
     Subtitle comes here




10
77
Eggs
     Subtitle comes here




                                     .....

                 .....     .....
                                   ..........

                 .....     .....
                                     .....




10
78
Circles - Interrelated
     Subtitle comes here




                           .....           .....




                                   .....




10
79
Circles - Overlapping
     Subtitle comes here




10
80
Expansion
     Subtitle comes here


                                                    ....
                                                                     • ....
                                                                     • .....

                                   ....

                                                           • ....
                       ....                                • .....


                                          • ....
          ....
                                          • .....

                              • ....
                              • .....
10
81
Cube
     Subtitle comes here




10
82
Maps - Netherlands
     Subtitle comes here




10
83
Maps - Western Europe, The World
      Subtitle comes here




           [ ungroup to select countries ]


108
4
Life Cycle - Generic
      Subtitle comes here


                                                                    Product D



                                            Product C


       Units sold


                                    Product B



                        Product A



                                                Time since launch



108
5
Life Cycle - Countries
       Subtitle comes here




                                                    U.K.

                                               Sweden
                                             Netherlands
                                          France
                                     Germany
                             Italy

                 Emerging                  Development     Mature
                                           Stage


1086
Cost Curve
       Subtitle comes here


                             .....




             Cost/unit   .....




                                                         .....   .....

                                     Cumulative Volume



1087
Downward and upward slopes
       Subtitle comes here




           1                                   3



                                           2
                 2

                                    1
                             3


                     Time           Time




1088
Of Research
       Recognition




                     Recognition
                     For Teaching




1089
Funnels
       Subtitle comes here




1090
Building blocks
       Subtitle comes here




1091
Spectrum
       Subtitle comes here




                             .....


             .....   .....            .....   .....   .....

                              .....




       Low                                                    High




1092
Balance
       Subtitle comes here




                 .....       .....




1093
Cross
       Subtitle comes here

                             .....




              .....                  .....




                             .....

1094
Pyramid
       Subtitle comes here




                             .....


                             .....


                             ......




1095
History
       Subtitle comes here




        x              x     x   x   x   2005




1096
Trackers - Place in Top Right Corner of Slide
       Subtitle comes here




1097
Agenda



               1.   Structured text

               2.   Graphs

               3.   Pictures

               4.   Service Line Charts




109
8
Generic Strategy Development Framework - English
       Subtitle comes here

          Business                   Environmental                 Strategic Options           Strategy
         Imperatives                    Analysis                         Analysis           Implementation


                                                                       Crea-
                                                                       tivity                 Implement
         Business                       External                                Strategic
                                                                                                Action
         Definition                     Analysis                                Options
                                                                                                Plans


                                                             Future
          Business                        Key                                   Strategic       Actie-
                                                            Industry
         Imperatives                    Insights                                Direction      plannen
                                                           Scenarios


                                                                                               Monitor
          Business                      Internal                                Risk and
                                                                                               Action
         Constraints                    Analysis                                Reward
                                                                                                Plans


                       Reassess the Business Imperatives


        Interviews and               Desk Research                                          Business Plan
                                                               Workshops and Analyses
          Workshops                  and Interviews                                           Writing

1099
Generic Strategy Development Framework - Dutch
       Subtitle comes here

       Bepaling                   Externe en
                                                        Strategische keuze                 Implementatie
       uitgangspunten             interne analyse


                                                                    Creati
         Missie en                   Externe                       -viteit   Strategi-
                                                                                             Plannen
         Visie                       Analyse                                 sche opties


                                                       Future
          Uitgangs-                                                                           Actie-
                                      Inzicht          Scenarios
                                                       Industry              Strategie
          punten                                                                              plannen
                                                       Scenarios


         Rand-                                                               Rende-
                                     Interne                                                 Meet-
         voorwaar-                                                           ment en
                                     Analyse                                                 punten
         den                                                                 risico’s


                       Heroverweeg de uitgangspunten


       Interviews en              Desk research en                                         Uitwerking
                                                        Workshops en analyses
       workshops                  interviews                                               plannen

1100
Strategy Development - The Fish
       Subtitle comes here


                             Commercial Market

                          Market          Competitive
                       Attractiveness       Position



                              Strategic Position                                   Projects &
                                                                                   Resources
           Scope                                        Scenarios
          & Context                                     & Options
                                                                     Chosen      CSFs
                                    Insight
                                                                     Strategy   & KPIs
          Strategic
                                                        Creativity
           Issues
                                                                                   Monitoring
                             Financial Position


                         Economic
                                              Growth
                        Profitability

                               Capital Market


1101
Strategy Development - The Loop
       Subtitle comes here
                                                                 Dynamic Strategy
                                                                                                      STRUCTURE &
                       COMMERCIAL MARKET                                                               RESOURCES
            Market Attractiveness             Competitive Position                                 Organizational Architecture
                                                                           Chosen
                              Strategic Position
                                Strategic Position
                                                                           Strategy                   Projects & Resources



         Scope & Context
                                    Insight
                                                         Scenarios & Options                               Value
         Strategic Issues                                     Creativity
                                                                                                          Creation

                               Financial Position                                     Critical Success Factors & Key Performance Indicators


              Economic Profitability                 Growth                           Performance Monitoring & Incentive Compensation


                                                                                                       MANAGED
                            CAPITAL MARKET
                                                                                                     PERFORMANCE


                        Strategy Formulation                                                      Strategy Execution

1102
Backward Strategic Planning Framework
       Subtitle comes here

                  Mission: Why are
                   we in business?                                Vision: Where do
                           Values: What are                          we want to be
                              our enduring                             in 2010?
                             principles and
                                beliefs?
                    GOAL




                                                               Strategy: How do
                                                                  we get there?

                                              Actions driven
                                               by strategy

                           Where are
                           we now?

                                                TIME



1103
Incremental versus Dynamic Strategic Planning
        Framework

          Incremental Planning Process                        Dynamic Strategic Planning Process

                                                                                  Vision of where we
                                                                                 need to be five years
                                                                                       from now
                     Where can we be
                       next year?
 GOAL




                                                             GOAL
                                                    Versus
                                                                                          Actions driven by
                                 Actions taken in                                              strategy
          Where we                 response to                       Where are
          are now?                circumstances                      we now?
                        TIME                                                       TIME


                  Incrementalism                                                 Focus
        [One reason why companies stagnate]                         [One reason why companies grow]




1104
Strategic Disciplines
       Subtitle comes here

                                     .....




                                      …




                             .....           .....




1105
Activity Map - Generic
                                                                     Advantaged
       Subtitle comes here
                                                                     Neutral

                                                                     Disadvantaged


         .....
                   .....     .....   .....   .....   .....   .....

         .....
                   .....     .....   .....   .....   .....   .....

         .....
                   .....     .....   .....   .....   .....   .....

         .....
                   .....     .....   .....   .....   .....   .....

         .....
                   .....     .....   .....   .....   .....   .....
         .....
                   .....     .....   .....   .....   .....   .....
         .....
                   .....     .....   .....   .....   .....   .....



1106
Activity Map - Very Detailed
                                                                   Food Processing                                                                                                 Food packaging                                          Other

New business          Pumps           Valves      Plate heat     Tubular heat Ohmic heaters Separators       Dryers     Evaporators      Tanks        Homogenisers
                                                                                                                                                                             Cartoning     Canning    Bottling     Labelling      Air treatment Thermal &
                                                                                                                                                                                                                                                             Customised   Standard    Global
                                                                                                                                                                                                                                                  energy
strengths                                         exchangers      exchangers
                                                                                                                                                                                                                                                technology                           Standard



                                                                                                                                                                           Filling lines   Sealing   Wrapping
                             Freezers Aseptic
                                      &             Filtration     Blow Conveyer systems
                                                                                       Automation Control
                            Refrigerators
                                    processing     equipment      moulding                        systems
                                     systems                     equipment



Installed base                                                                                                                                                               Cartoning     Canning    Bottling     Labelling
                      Pumps           Valves      Plate heat     Tubular heat Ohmic heaters Separators       Dryers     Evaporators      Tanks        Homogenisers
strengths                                         exchangers      exchangers



                                                                                                                                                                           Filling lines   Sealing   Wrapping
                   Freezers &        Aseptic        Filtration     Blow Conveyer systems
                                                                                       Automation Control
                  Refrigerators     processing     equipment      moulding                        systems
                                     systems                     equipment                                                                                                                                                                    Strong position
System design
                                                                                                                                                                                                                                                  Average
/Application
engineering                       Sub-systems
                                                                                                                                                                                                                                                  Weak position
                    Systems

                                                                                                                                                                                                                                            No position
Installation       Project  Subcontractor
                 management management


Service
                     Own           3rd party        Customer       Upgrades/             Contract      Time/material           Spare
                 maintenance      maintenance          DIY        modifications                                                parts



                                                 Liquid                                             Hybrid                                                 Dry                                          Processed
End use
Industry            Dairy         Brewing        Soft drinks     Juices               Cheese        Ice Cream         Soups/sauces            Baked        Snacks/       Cereals                Baby Food   Oil/fats/marg      Convenience food
                                                                                                                                                         Confectionery                                          arines


Distribution       System          Sales force        OEM           Direct        Independent       Agent
channel
Customer            MNC             Regional        National


 Geographic       N.America        L.America        W.Europe       E.Europe               Middle East Asia
                                                                                                       &               Japan          Australasia
 markets                                                                                     Africa



1107
Activity Map - Competitor Overview
       Subtitle comes here
                    .....     .....       .....             .....              .....   .....



   .....

   .....

   .....

   .....

   .....

   .....

   .....

   .....


                             Advantaged           Neutral           Disadvantaged

1108
Activity Map - Synergy Analysis
       Subtitle comes here                                      A      B

                                                                           Advantaged

                                                                           Average
       .....
                      .....   .....    .....   .....                       Disadvantaged

       .....                                                               NM
                      .....   .....    .....

       .....
                      .....   .....    .....

       .....
                      .....   .....

       .....
                      .....    .....

       .....
                      .....   .....    .....   .....   .....   .....
       .....
                      .....   .....    .....   .....   .....   .....
       .....
                      .....   .....    .....

1109
Activity Map - Synergy Summary
       Subtitle comes here
                                                 Advantaged

                                                 Average
                       A         B       NewCo
                                                 Disadvantaged
            .....                                NM

            .....

            .....

            .....

            .....            +       =
            .....

            .....

            .....

            .....




1110
Activity Map - Ranges of Activities Across Value Chain
       Subtitle comes here


Stage ..        .....                   .....                   .....      .....    .....                   .....                   .....


Stage ..           .....                                .....              .....            .....                               .....


Stage ..                .....                                      .....           .....                                    .....


Stage ..                        .....                                      .....                                    .....


Stage ..                                        .....                                               .....


Stage ..                .....                                      .....           .....                                    .....




1111
Activity Map - Competitive Groups
         Subtitle comes here
                                            Competitive Group                       Competitive Group
                                           (sample companies)                      (sample companies)

                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity

Competitive advantage              • ...                                   • ...
                                   • ...                                   • ...

                                       Competitive Group                      Competitive Group
                                       (sample companies)                     (sample companies)

                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity
                        Activity                                Activity

Competitive advantage               • ...                                   • ...
                                    • ...                                   • ...

  1112
Five Forces
       Subtitle comes here                                    Strong


                                                              Moderate

                                   New Entrants
                                                              Weak




                                   Competitors
                       Suppliers                  Customers




                                    Substitutes




1113
Document Control - For Internal Use Only
Document Title       Timesaver 2005

Document Owner       Randy Jagt

Approver(s)          Vincent Oomes, Bert Vries


              Date of                               Approver(s)     Comments on Major Changes from
 Version                           Writer
              Release                               (if relevant)         Previous Release
       1      26-1-2005           Randy Jagt     Vincent Oomes      Fonts and colors in new global template
       2      30-1-2005           Randy Jagt     Vincent Oomes      Change of colors




1114
Press clippings/quotes 2




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     43.9                                     45.9
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             31.6                   30.6

                                                          Graph 3
                    20.4 20.4

                                27.4


                    90

            34.6                       38.6

     45                                                         Label A
                                              46.9
                                                                Label B
                                                                Label C
                                                                Label D




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Doughnut chart
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                                             14%




Label D
 36%


                                                            Label B
                        Total:                               21%
                        100%




          Label C
           29%




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Balance 1


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Balance/Imbalance 1
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Imbalance




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Fragile balance
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Rethinking


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Penetrable barrier



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Resistance


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Breakthrough



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Factors 1

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Interrelationship

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Cube 2x2x2


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Advantages/Disadvantages
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Comparison
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Scoring 1 - Harvey Balls
Tip: Keep “Harvey Ball” outside the slide to quickly copy and replace these shapes


  Options                Criterion 1               Criterion 2             Criterion 3       Criterion 4

                         • Comment                 • Comment               • Comment         • Comment
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  Criteria               Option 1                  Option 2                Option 3          Option 4

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      Excellent   Good     Satisfactory     Poor       Very poor



      Very high   High      Medium        Low      Very low




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Comparison
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Pressure 4



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Forces 6

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Factors 2

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Goal-setting 1

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Goal-setting 2

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Increase




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Feedback 3

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Linear flow 2

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Linear flow 3

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Linear flow 15

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• xxx
                    Credential template


Business Problem:
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Solution:
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Benefits: xxx


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PK Bios

              PK Resources – Project Lead, etc.
                    • Introduction……….
Name
Title

(or picture)




Experience:

 • Xxx
 • Xxx

Education:

 • Xxx
 • xxxx




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Breakdown




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Puzzle


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Separation 2

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Puzzle pieces 1


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Consequences/Conclusion 6

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                                        PK Shapes Libarry – Charts Bar
Press clippings/quotes 2




       PK Shapes Libarry – Charts Bar

Templates For Work

  • 2.
    LOGO Presentation Power Template Your company slogan in here
  • 3.
    Contents 1 Click to add title 2 Click to add title 3 Click to add title 4 Click to add title
  • 4.
    Introduction How do Iincorporate my logo to a slide that will apply to all the other slides? - On the [View] menu, point to [Master], and then click [Slide Master] or Notes Master. Change images to the one you like, then it will apply to all the other slides. [ Image information in product ] - Image : mowolf - Note to customers : This image has been licensed to be used within PowerPoint template only. - You may not extract the image for any other use.
  • 5.
    Diagram A title about content ThemeGallery is a Design Digital Content & Contents Reality mall developed by Guild Design Inc. Describe a vision of company or Reality strategic contents. Describe a vision of company or Identity strategic contents. Identity Creativity Describe a vision of company or Creativity strategic contents.
  • 6.
    Diagram Text Text Text ThemeGallery is a Design Digital • Description of the contents Content & Contents mall developed by • Description of the • Description of the Guild Design Inc. contents contents • Description of the contents
  • 7.
    3D Pie Chart Products Service Description of the contents Description of the contents Text Technology Market Description of the contents Description of the contents
  • 8.
    Diagram Titlein here 1. Description of the company’s products 2. Description of the company’s business 3. Description of the 57% company’s technology 4. Description of the company’s contents Description of the contents
  • 9.
    Diagram Describe a vision of company or strategic contents. A title about content ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
  • 10.
    Diagram 01.Title ThemeGallery is a Design 02.Title Digital Content & Contents • Add your text in here • Add your text in here mall developed by Guild • Add your text in here • Add your text in here Design Inc. • Add your text in here • Add your text in here Your text in here
  • 11.
    Bar Chart Title in here 18.5% Contents01 Contents02 17.5% Contents03 8.7% Contents04 23.6% Contents05 63.6% Contents06 84.3% 0% 20% 40% 60% 80% 100%
  • 12.
    Diagram ThemeGallery is aDesign Digital Content & Contents mall developed by Guild Design Inc. • Description of the contents Content Title • Description of the contents • Description of the contents Content Title • Description of the contents • Description of the contents Content Title • Description of the contents
  • 13.
    Diagram Title in here Title in here Title in here 1. Description of the 1. Description of the 1. Description of the company’s products company’s products company’s products 2. Description of the 2. Description of the 2. Description of the company’s business company’s business company’s business 3. Description of the 3. Description of the 3. Description of the company’s technology company’s technology company’s technology 4. Description of the 4. Description of the 4. Description of the company’s contents company’s contents company’s contents ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
  • 14.
    Diagram Before After ThemeGallery is a Design Description of the Digital Content & Contents Title in here contents mall developed by Guild Design Inc. ThemeGallery is a Design Description of the Digital Content & Contents Title in here contents mall developed by Guild Design Inc.
  • 15.
    Diagram • ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Title in here Text in here Text in here Text in here Text Text Text Text • Description of the • Description of the • Description of the • Description of the contents contents contents contents • Description of the • Description of the • Description of the • Description of the contents contents contents contents
  • 16.
    Diagram • Contents ThemeGallery isa Design Digital Content & Contents mall developed by Guild Design Inc. Text in here Text in here Text in here Description of Text in here the contents Text in here
  • 17.
    Diagram Step 1 Text in here Title in Title in 1.Describe contents for a Step1 here here - Description of the sub contents - Description of the sub contents 2.Describe contents for a Step2 - Description of the sub contents - Description of the sub contents Step 2 Step 3 3.Describe contents for a Step3 - Description of the sub contents Title in - Description of the sub contents here
  • 18.
    Diagram Description of the contents Positioning Description of the Description of the contents contents Products Marketing Targeting Plan ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
  • 19.
    Diagram Title in here Description of Description of the the contents contents Text Text Text Title in Title in here here Description of the contents
  • 20.
    Diagram Text in here ThemeGallery is a Description Design Digital Content contents Title in of the & Contents mall here contents developed by Guild Design Inc. Text in here
  • 21.
    LOGO Your company slogan in here
  • 22.
  • 23.
    Unit of measure 2X2 CUBED Text Text Text Text Text Text Text Text * Footnote 23 Source: Source
  • 24.
    Unit of measure 2X2 TOWER * Footnote 24 Source: Source
  • 25.
    Unit of measure 5PS MARKETING Product offering Product Package Place Price Positioning promotion * Footnote 25 Source: Source
  • 26.
    Unit of measure 7S Style Strategy Skills Shared values Staff Systems Structure * Footnote 26 Source: Source
  • 27.
    Unit of measure ARROW 3D * Footnote 27 Source: Source
  • 28.
    Unit of measure CUBES1 3D * Footnote 28 Source: Source
  • 29.
    Unit of measure CUBES2 3D * Footnote 29 Source: Source
  • 30.
    Unit of measure CUBES3 3D * Footnote 30 Source: Source
  • 31.
    Unit of measure CUTOUT 3D Text Text Text Text * Footnote 31 Source: Source
  • 32.
    Unit of measure FORCES AT WORK New entrant Industry Suppliers Buyers competitors Substitutes * Footnote 32 Source: Source
  • 33.
    Unit of measure JOINT Text Text Text Text Text Text Text Text Text Text * Footnote 33 Source: Source
  • 34.
    Unit of measure LEVEL SEPARATE 4 Text Text Text Text * Footnote 34 Source: Source
  • 35.
    Unit of measure LINEAR A 3D Text Text Text * Footnote 35 Source: Source
  • 36.
    Unit of measure LINEAR B 3D Text Text Text Text * Footnote 36 Source: Source
  • 37.
    Unit of measure LINEAR C 3D Text Text Text * Footnote 37 Source: Source
  • 38.
    Unit of measure LINEAR D 3D Text Text Text * Footnote 38 Source: Source
  • 39.
    Unit of measure LINEAR E 3D Text Text Text Text * Footnote 39 Source: Source
  • 40.
    Unit of measure LINEAR G 3D Text Text Text * Footnote 40 Source: Source
  • 41.
    Unit of measure LINEAR I 3D Text Text * Footnote 41 Source: Source
  • 42.
    Unit of measure LINEAR J 3D Text Text Text Text * Footnote 42 Source: Source
  • 43.
    Unit of measure LINEAR N 3D Text Text Text Text * Footnote 43 Source: Source
  • 44.
    Unit of measure LINEAR P 3D Text Text Text * Footnote 44 Source: Source
  • 45.
    Unit of measure LINEAR Q 3D Text Text * Footnote 45 Source: Source
  • 46.
    Unit of measure LINEAR Q 3D Text Text * Footnote 46 Source: Source
  • 47.
    Unit of measure LINKS 3 Plan Support Implement * Footnote 47 Source: Source
  • 48.
    Unit of measure PERSPECTIVE 3D * Footnote 48 Source: Source
  • 49.
    Unit of measure PROPELLER 3D * Footnote 49 Source: Source
  • 50.
    Unit of measure RINGS 3D * Footnote 50 Source: Source
  • 51.
    Unit of measure SCALE Text Text * Footnote 51 Source: Source
  • 52.
    Unit of measure SCALES Text Text * Footnote 52 Source: Source
  • 53.
    Unit of measure SIZES IN Text Text Text Text Text Text * Footnote 53 Source: Source
  • 54.
    Unit of measure SPIRAL1 3D * Footnote 54 Source: Source
  • 55.
    Unit of measure SPIRAL2 3D Brakes Spiral * Footnote Source: Source Tube in tube 55
  • 56.
    Unit of measure SPOTLIGHT Text Text Text Text * Footnote 56 Source: Source
  • 57.
    Unit of measure STAIRCASE Text Text Text Text Text Text * Footnote 57 Source: Source
  • 58.
    Unit of measure STARS 3D * Footnote 58 Source: Source
  • 59.
    Unit of measure WIRE CUBES Text Text * Footnote 59 Source: Source
  • 60.
    Unit of measure ARROWS Text Text Text Text Text Text Text * Footnote 60 Source: Source
  • 61.
    Unit of measure LEVEL 1 Text * Footnote 61 Source: Source
  • 62.
    Unit of measure LEVEL 2 Text Text * Footnote 62 Source: Source
  • 63.
    Unit of measure LEVEL 3 Text Text Text * Footnote 63 Source: Source
  • 64.
    Unit of measure LEVEL 4 Text Text Text Text * Footnote 64 Source: Source
  • 65.
    Unit of measure LEVEL 5 Text Text Text Text Text * Footnote 65 Source: Source
  • 66.
    Unit of measure LEVEL 6 Text Text Text Text Text Text * Footnote 66 Source: Source
  • 67.
    Unit of measure FLOW 2 Header Header Text Text * Footnote 67 Source: Source
  • 68.
    Unit of measure FLOW 2 TITLE Header Header Text Text Text * Footnote 68 Source: Source
  • 69.
    Unit of measure FLOW 3 Header Header Header Text Text Text * Footnote 69 Source: Source
  • 70.
    Unit of measure FLOW 3 TITLE Header Header Header Text Text Text Text * Footnote 70 Source: Source
  • 71.
    Unit of measure FLOW 4 Header Header Header Header Text Text Text Text * Footnote 71 Source: Source
  • 72.
    Unit of measure FLOW 4 TITLE Header Header Header Header Text Text Text Text Text * Footnote 72 Source: Source
  • 73.
    Unit of measure FLOW 5 Header Header Header Header Header Text Text Text Text Text * Footnote 73 Source: Source
  • 74.
    Unit of measure FLOW 5 TITLE Header Header Header Header Header Text Text Text Text Text Text * Footnote 74 Source: Source
  • 75.
    Unit of measure FLOW 6 Header Header Header Header Header Header Text Text Text Text Text Text * Footnote 75 Source: Source
  • 76.
    Unit of measure FLOW 6 TITLE Header Header Header Header Header Header Text Text Text Text Text Text Text * Footnote 76 Source: Source
  • 77.
    Unit of measure BLADES Text Text Text Text * Footnote 77 Source: Source
  • 78.
    Unit of measure BOX Text Text Text Text * Footnote 78 Source: Source
  • 79.
    Unit of measure BOX Text Text Text Text * Footnote 79 Source: Source
  • 80.
    Unit of measure CYCLE 1 Text Text Text * Footnote 80 Source: Source
  • 81.
    Unit of measure CYCLE 2 Text Text * Footnote 81 Source: Source
  • 82.
    Unit of measure CYCLE 3 Text Text Text * Footnote 82 Source: Source
  • 83.
    Unit of measure CYCLE 4 Text Text Text Text * Footnote 83 Source: Source
  • 84.
    Unit of measure CYCLE 5 Text Text Text Text Text * Footnote 84 Source: Source
  • 85.
    Unit of measure CYCLE 6 Text Text Text Text Text Text * Footnote 85 Source: Source
  • 86.
    Unit of measure CYCLE 7 Text Text Text Text Text Text Text * Footnote 86 Source: Source
  • 87.
    Unit of measure CYCLE 8 Text Text Text Text Text Text Text Text * Footnote 87 Source: Source
  • 88.
    Unit of measure INCOMING Text Text Text Text Text Text * Footnote 88 Source: Source
  • 89.
    Unit of measure RIBBON Text Text Text Text Text * Footnote 89 Source: Source
  • 90.
    Unit of measure RING Text Text Text Text Text * Footnote 90 Source: Source
  • 91.
    Unit of measure UPON 2 Text Text * Footnote 91 Source: Source
  • 92.
    Unit of measure CONTINUOUS Text Text Text Text Text Text Text Text * Footnote 92 Source: Source
  • 93.
    Unit of measure CUTOUT Text Text Text Text * Footnote 93 Source: Source
  • 94.
    Unit of measure LINEAR A Text Text Text * Footnote 94 Source: Source
  • 95.
    Unit of measure LINEAR B Text Text Text Text * Footnote 95 Source: Source
  • 96.
    Unit of measure LINEAR C Text Text Text * Footnote 96 Source: Source
  • 97.
    Unit of measure LINEAR D Text Text Text * Footnote 97 Source: Source
  • 98.
    Unit of measure LINEAR E Text Text Text Text * Footnote 98 Source: Source
  • 99.
    Unit of measure LINEAR F Text Text Text * Footnote 99 Source: Source
  • 100.
    Unit of measure LINEAR G Text Text Text * Footnote 100 Source: Source
  • 101.
    Unit of measure LINEAR H Text Text Text Text * Footnote 101 Source: Source
  • 102.
    Unit of measure LINEAR I Text Text * Footnote 102 Source: Source
  • 103.
    Unit of measure LINEAR J Text Text Text Text * Footnote 103 Source: Source
  • 104.
    Unit of measure LINEAR K Text Text Text Text Text Text * Footnote 104 Source: Source
  • 105.
    Unit of measure LINEAR N Text Text Text Text * Footnote 105 Source: Source
  • 106.
    Unit of measure LINEAR P Text Text Text * Footnote 106 Source: Source
  • 107.
    Unit of measure LINEAR Q Text Text * Footnote 107 Source: Source
  • 108.
    Unit of measure PROPELLER * Footnote 108 Source: Source
  • 109.
    Unit of measure STEP 5 Text Text Text Text Text * Footnote 109 Source: Source
  • 110.
    Unit of measure 2 ON 1 Text Text Text Text * Footnote 110 Source: Source
  • 111.
    Unit of measure AGAINST Text Text Text Text Text Text * Footnote 111 Source: Source
  • 112.
    Unit of measure AT WORK Text Text Text Text Text * Footnote 112 Source: Source
  • 113.
    Unit of measure COUPLED HORIZ Text Text * Footnote 113 Source: Source
  • 114.
    Unit of measure COUPLED VERT Text Text * Footnote 114 Source: Source
  • 115.
    Unit of measure FOCUSED Text Text Text Text * Footnote 115 Source: Source
  • 116.
    Unit of measure FORCES AT WORK New entrant Industry Suppliers Buyers competitors Substitutes * Footnote 116 Source: Source
  • 117.
    Unit of measure PARALLEL Text Text Text * Footnote 117 Source: Source
  • 118.
    Unit of measure SPLIT Text Text Text Text * Footnote 118 Source: Source
  • 119.
    Unit of measure SURROUND Text * Footnote 119 Source: Source
  • 120.
    Unit of measure TWISTED Text Text * Footnote 120 Source: Source
  • 121.
    Unit of measure UP & AWAY Text Text * Footnote 121 Source: Source
  • 122.
    Unit of measure UP & DOWN Text Text * Footnote 122 Source: Source
  • 123.
    Unit of measure 2S-5Speople inconsidered The organization, the in terms of corporate demographics, not individual The processes and personalities procedures through The way which things get Staff managers done collectively A coherent set behave with of actions aimed from day to day Systems Style respect to use at gaining a of time, sustainable Strategy Skills attention, advantage and symbolic over Capabilities Shared possessed by Structure actions competition Values the organization as a whole as Those ideas of what distinct from the The organization chart is right and desirable individuals. and accompanying (in corporate and/or Some companies baggage that show individual behavior) perform who reports to whom which are typical of extraordinary and how tasks are the organization and feats with both divided up and common to most of its ordinary people integrated members * Footnote 123 Source: Source
  • 124.
    Unit of measure 3CS TRIANGLE Customer Distributors Clients Competitors Suppliers * Footnote 124 Source: Source
  • 125.
    Unit of measure 3S-4S chart and The organization accompanying baggage that show who reports to whom and how tasks are both divided up and A coherent set of integrated actions aimed at The people in gaining a sustainable the organization, advantage Structure considered in Capabilities over competition terms of corporate possessed by demographics, not the organization individual Strategy as a whole as personalities distinct from Skills Staff Style the individuals. Shared Some companies values perform The way managers collectively extraordinary behave with respect to use of Those ideas of what is right Systems feats with ordinary time, attention and symbolic people and desirable (in corporate actions and/or individual behavior) which are typical of the The processes and procedures organization and common through which things get done to most of its members from day-to-day * Footnote 125 Source: Source
  • 126.
    Unit of measure 7S The way managers collectively behave with Capabilities possessed by the respect to use of time, organization as a whole as attention and symbolic distinct from the individuals. A coherent set of Some companies perform actions actions aimed at Style extraordinary feats with gaining a sustainable ordinary people advantage over competition Strategy Skills Those ideas of what is right and desirable (in corporate Shared and/or individual behavior) values which are typical of the Staff Systems organization and common to most of its members The people in the organization, Structure The processes and and considered in terms of procedures through corporate which things get done demographics, not The organization chart from day-to-day individual personalities and accompanying baggage that show who reports to whom * Footnote and how tasks are both 126 Source: Source divided up and
  • 127.
    Unit of measure BUSS PORTFOLIO High Competitive position Medium Low Low Medium High Product/market attractiveness * Footnote 127 Source: Source
  • 128.
    Unit of measure CHANGE BOARD Commitment Capability Change vision Individual Enabling Conviction Courage activity devices Chief Executive Leadership groups Down the line External constitution * Footnote 128 Source: Source
  • 129.
    Unit of measure DELTA Pof 2-way communications • Accurate measurement of action and results • Flow • People’s understanding, belief • Clear accountabilities and contribution to act on vision • Early wins and action plans Visible demonstration • Implementation or of new vision and near implementation values by client Performance of required structure leadership Communications and systems Measurement Vision and Organizational Leadership Delta P Infrastructure Problem • Action plans sufficient to People Solving achieve goals Development • Client managers Process • Agreement on objectives (particularly middle by line management management) have • Management of high- skill to lead program involvement process implementation • Change in actual * Footnote 129 behavior Source: Source
  • 130.
    Unit of measure MACS •Industry attractiveness •Competitive position •Restructuring/rationalization opportunities Value-creation potential in business unit High Medium Low Relative ability to extract value •Corporate Retain and Retain and Retain and Natural give top give priority manage for owner center skills priority code or •Business liquidate unit linkages Probably Divest Divest or “One of the divest liquidate pack” •Taxation/ valuation differences * Footnote 130 Source: Source
  • 131.
    Unit of measure MANUFACTURING STRATEGY Business Strategy Manufacturing Strategy Configuration Research Systems Focus Organization Labor Policy Make vs. Process Buy Product Design Design * Footnote 131 Source: Source
  • 132.
    Unit of measure PENTAGON 1 2 5 Restructuring framework 3 4 * Footnote 132 Source: Source
  • 133.
    Unit of measure PRICE BENEFIT Benefit Competitive advantage Competitive disadvantage Price * Footnote 133 Source: Source
  • 134.
    Unit of measure SMILE CHART Appraise performance Bottom up and prospects action programs 1 8 Develop strategy 2 3 7 Top down action programs 4 6 Redesign Assess change pivotal jobs 5 readiness Design the skill building process * Footnote 134 Source: Source
  • 135.
    Unit of measure STRAT GAMEBOARD 3. Create and pursue a unique 2. advantage 4. Resegment the Exploit unique market to create a advantage niche 1. industrywide When to Do more and compete better of the same * Footnote 135 Source: Source
  • 136.
    Unit of measure STRAT MANAGE Stage 4 Stage 3 Stage 2 Stage 1 Forecast Externally Strategic Budget based orientated manage- planning planning planning ment Meet Predict the Think Create the budget and future strategically future schedule Value system * Footnote 136 Source: Source
  • 137.
    Unit of measure TREE PRODUCTIVITY Selling margin Contribution Effectiveness Sales Contribution Available selling time Selling rate Sales Available selling time Productivity Contribution Utilization Total selling costs Available selling time Total sales time Efficiency Support leverage Available selling time Total sales time Total selling costs Support costs Support intensity Support costs * Footnote 137 Total selling costs Source: Source
  • 138.
    Unit of measure VALUE CREATION Improve core Redeploy business assets performance Maximize shareholder value Adopt sound Grow through financing acquisition approach Grow and/or merger through cultural initiative * Footnote 138 Source: Source
  • 139.
    Unit of measure VALUE SOURCES restructure Industry Corporate center skills Internal controller Shared resources Linkages between Transfer of capability Client’s relative business units Vertical integration ability to extract value Differences in tax position Real Existence of non-cases objectives Financial ownership fit Inefficiencies in financial markets Perceived Difference in valuation technique * Footnote 139 Source: Source
  • 140.
    Unit of measure GANTT10 <##> Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##> Text * Footnote 140 Source: Source
  • 141.
    Unit of measure GANTT15 ## Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## Text * Footnote 141 Source: Source
  • 142.
    Unit of measure VENN 2 Text Text * Footnote 142 Source: Source
  • 143.
    Unit of measure VENN 3 Text Text Text * Footnote 143 Source: Source
  • 144.
    Frequently Used CONFIDENTIAL Template Data Driven Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
  • 145.
    Unit of measure AREA 350 300 250 Label 1 200 150 Label 2 100 50 Label 3 0 1996 1997 1998 1999 2000 2001 * Footnote 145 Source: Source
  • 146.
    Unit of measure BAR Label 1 50 Label 2 40 Label 3 30 Label 4 20 Label 5 10 * Footnote 146 Source: Source
  • 147.
    Unit of measure BAR 2 Title Title Unit of measure Unit of measure Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 4 20 Label 4 20 Label 5 10 Label 5 10 * Footnote 147 Source: Source
  • 148.
    Unit of measure BAR BUTTED 40 Label 1 50 55 30 Label 2 40 50 20 Label 3 30 45 10 Label 4 25 30 5 Label 5 15 25 * Footnote 148 Source: Source
  • 149.
    Unit of measure BAR STACKED Series Series Series Label 1 50 23 43 000 Label 2 40 25 23 000 Label 3 30 45 23 000 Label 4 20 65 23 000 Label 5 10 96 23 000 * Footnote 149 Source: Source
  • 150.
    Unit of measure BAR STACKED 100% Series Series Series 100%= Label 1 45 90 50 000 Label 2 20 80 40 000 Label 3 30 70 30 000 Label 4 40 60 20 000 Label 5 50 50 10 000 * Footnote 150 Source: Source
  • 151.
    Unit of measure Title BUBBLE Unit of measure 700 600 Label 5 500 Label 6 Label 4 400 300 Label 3 Label 2 200 Label 1 100 0 0 50 100 150 200 250 Title Unit of measure * Footnote 151 Source: Source
  • 152.
    Unit of measure COLUMN 60 50 40 30 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 152 Source: Source
  • 153.
    Unit of measure Title COLUMN 2 Title Unit of measure Unit of measure 76 76 67 67 45 45 30 30 20 20 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 153 Source: Source
  • 154.
    Unit of measure COLUMN BUTTED 80 70 70 60 60 60 50 50 50 40 40 40 30 30 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 154 Source: Source
  • 155.
    Unit of measure COLUMN STACKED 000 000 30 25 000 50 000 20 000 40 20 30 Series 20 20 20 20 Series 20 20 20 Series 20 50 60 40 30 Series 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 155 Source: Source
  • 156.
    Unit of measure COLUMN STACKED 100% 100%= 000 000 000 000 000 15 10 10 10 Series 20 10 10 15 20 Series 20 20 40 20 35 Series 30 60 50 35 40 Series 30 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 156 Source: Source
  • 157.
    Unit of measure COMBO PIE SEGMENTTitle Title COLUMN Unit of measure Unit of measure Label 5 100% = 000 10 Label 4 30 Series 10 45 Label 1 30 Series Label 3 15 20 Series 20 20 Series Label 2 Label 1 * Footnote 157 Source: Source
  • 158.
    Unit of measure Title Unit of measure COST CURVE 300 250 Label 5 Label 4 200 150 100 Label 3 50 Label 2 Label 1 0 0 50 100 150 200 Title * Footnote Unit of measure 158 Source: Source
  • 159.
    Unit of measure Title DUAL COLUMN LINE Title Unit of measure Unit of measure 200 1,000 176 180 900 160 150 800 140 700 120 600 100 100 500 85 80 70 400 60 300 45 40 30 200 20 10 100 0 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 159 Source: Source
  • 160.
    Unit of measure Title DUAL LINE Title Unit of measure Unit of measure 200 1,000 180 900 160 800 140 700 120 600 100 500 80 400 60 300 40 200 20 100 0 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 160 Source: Source
  • 161.
    Unit of measure LINE 600 Label 1 500 400 Label 2 300 Label 3 200 Label 4 100 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 161 Source: Source
  • 162.
    Unit of measure PIE Label 5 10 Label 4 10 45 Label 1 Label 3 15 20 Label 2 * Footnote 162 Source: Source
  • 163.
    Unit of measure PIE 2 Title Title Unit of measure Unit of measure Label 5 Label 5 10 10 Label 4 Label 4 10 10 45 Label 1 45 Label 1 Label 3 15 Label 3 15 20 20 Label 2 Label 2 * Footnote 163 Source: Source
  • 164.
    Unit of measure RANGE HIGH LOW 250 200 150 100 50 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 164 Source: Source
  • 165.
    Unit of measure SCATTER X & Y 300 250 200 150 100 50 0 0 50 100 150 200 * Footnote 165 Source: Source
  • 166.
    Unit of measure WATERFALL BAR Label 1 50 Label 2 25 Label 3 45 Label 4 65 Label 5 185 * Footnote 166 Source: Source
  • 167.
    Unit of measure WATERFALL COLUMN 80 20 20 20 20 Label 1 Label 2 Label 3 Label 4 Label 5 * Footnote 167 Source: Source
  • 168.
    Frequently Used CONFIDENTIAL Template Named Objects Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
  • 169.
    Unit of measure ARROWS * Footnote 169 Source: Source
  • 170.
    Unit of measure DISCLAIMERS CLIENT This report is solely for the use of client personnel. No part of it may be * Footnote 170 circulated, quoted, or reproduced for distribution outside the client Source: Source organization without prior written approval from McKinsey & Company.
  • 171.
    Unit of measure DISCLAIMERS INTERNAL This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient * Footnote of this report, you are hereby notified 171the use, circulation, quoting, or that Source: Source reproducing of this report is strictly prohibited and may be unlawful.
  • 172.
    Unit of measure DISCLAIMERS PRESENTATION This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This * Footnote 172 material was used by McKinsey & Company during an oral presentation; it is not Source: Source a complete record of the discussion.
  • 173.
    Legend Unit of measure LEGENDS Legend Legend * Footnote 173 Source: Source
  • 174.
    Unit of measure MCKINSEY LOGO * Footnote 174 Source: Source
  • 175.
    Unit of measure MISC   – * Footnote 175 Source: Source
  • 176.
    Legend Unit of measure MOONS Legend Legend Low Medium High Low Medium High * Footnote 176 Source: Source
  • 177.
    STICKER Unit of measure STICKER ILLUSTRATIVE CONFIDENTIAL PRELIMINARY DRAFT ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSION * Footnote 177 Source: Source
  • 178.
    Unit of measure STICKER OTHER PRELIMINARY TO BE COMPLETED DISCUSSION DRAFT DRAFT BACKUP DISGUISED PRELIMINARY ESTIMATE HYPOTHESIS DRAFT FOR DISCUSSION CONFIDENTIAL STRAW MAN SAMPLE DISCUSSION DRAFT REVISED CONCEPTUAL DISGUISED CLIENT PROPOSED EXAMPLE ROUGH ESTIMATE * Footnote 178 Source: Source
  • 179.
    Unit of measure WORLD MAP * Footnote 179 Source: Source
  • 180.
    Frequently Used CONFIDENTIAL Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
  • 181.
    Unit of measure Heading PPT TABLE 2 Heading Text Text * Footnote 181 Source: Source
  • 182.
    Unit of measure Heading PPT TABLE 3 Heading Heading Text Text Text * Footnote 182 Source: Source
  • 183.
    Unit of measure Heading Heading PPT TABLE 4 Heading Heading Text Text Text Text * Footnote 183 Source: Source
  • 184.
    Unit of measure Heading Heading PPT TABLEHeading Heading 5 Heading Text Text Text Text Text * Footnote 184 Source: Source
  • 185.
    Unit of measure Heading Heading PPT TABLE 6 Heading Heading Heading Heading Text Text Text Text Text Text * Footnote 185 Source: Source
  • 186.
    Frequently Used CONFIDENTIAL Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
  • 187.
    Unit of measure • Text Text • Text Text • Text Text * Footnote 187 Source: Source
  • 188.
    Unit of measure Title Title • Text • Text * Footnote 188 Source: Source
  • 189.
    Unit of measure Title Title • Text • Text Text * Footnote 189 Source: Source
  • 190.
    EXHIBIT TITLE Title • Text • Text Text • Text * Footnote 190 Source: Source
  • 191.
    EXHIBIT TITLE Title • Text • Text • Text * Footnote 191 Source: Source
  • 192.
    EXHIBIT TITLE Title Title • • Text • • Text • • Text * Footnote 192 Source: Source
  • 193.
    Title EXHIBIT TITLE Title Title • • • Text • • • Text • • • Text * Footnote 193 Source: Source
  • 194.
    2 COLUMN Title Title • Text • Text * Footnote 194 Source: Source
  • 195.
    3 COLUMN Title Title Title • Text • Text • Text * Footnote 195 Source: Source
  • 196.
    4 COLUMN Title Title Title Title • Text • Text • Text • Text * Footnote 196 Source: Source
  • 197.
    5 COLUMN Title Title Title Title Title • Text • Text • Text • Text • Text * Footnote 197 Source: Source
  • 198.
    6 COLUMN Title Title Title Title Title Title • Text • Text • Text • Text • Text • Text * Footnote 198 Source: Source
  • 199.
    Title 7 COLUMN Title Title Title Title Title Title Title Title • Text • Text • Text • Text • Text • Text • Text * Footnote 199 Source: Source
  • 200.
    8 COLUMN Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * Footnote 200 Source: Source
  • 201.
    3-STEP Text Text Text • Text • Text Text • Text 201
  • 202.
    4-STEP Text Text Text • Text Text • Text • Text Text • Text 202
  • 203.
    5-STEP Text Text Text • Text Text • Text Text • Text • Text Text • Text 203
  • 204.
    Unit of measure 3 HORIZONTAL Text Text Text • Text • Text • Text • Text • Text • Text * Footnote 204 Source: Source
  • 205.
    Unit of measure 4 HORIZONTAL Text Text Text Text • Text • Text • Text • Text • Text • Text • Text • Text * Footnote 205 Source: Source
  • 206.
    Unit of measure 5 HORIZONTAL Text Text Text Text • Text Text • Text • Text • Text • Text • Text • Text • Text • Text • Text * Footnote 206 Source: Source
  • 207.
    Unit of measure 4-STEP Text Text • Text Text • Text Text • Text • Text * Footnote 207 Source: Source
  • 208.
    Unit of measure FLOW 2 Header Header •Text •Text * Footnote 208 Source: Source
  • 209.
    Unit of measure FLOW 2 TITLE Header Header •Text •Text Text * Footnote 209 Source: Source
  • 210.
    Unit of measure FLOW 3 Header Header Header •Text •Text •Text * Footnote 210 Source: Source
  • 211.
    Unit of measure FLOW 3 TITLE Header Header Header •Text •Text •Text Text * Footnote 211 Source: Source
  • 212.
    Unit of measure FLOW 4 Header Header Header Header •Text •Text •Text •Text * Footnote 212 Source: Source
  • 213.
    Unit of measure FLOW 4 TITLE Header Header Header Header •Text •Text •Text •Text Text * Footnote 213 Source: Source
  • 214.
    Unit of measure FLOW 5 Header Header Header Header Header •Text •Text •Text •Text •Text * Footnote 214 Source: Source
  • 215.
    Unit of measure FLOW 5 TITLE Header Header Header Header Header •Text •Text •Text •Text •Text Text * Footnote 215 Source: Source
  • 216.
    Unit of measure HORIZONTAL FLOW 3 Title Text •Text •Text Text •Text Text * Footnote 216 Source: Source
  • 217.
    Unit of measure HORIZONTAL FLOW 4 Title Text •Text •Text Text •Text Text •Text Text * Footnote 217 Source: Source
  • 218.
    Unit of measure HORIZONTAL FLOW 5 Title Title Text •Text •Text •Text •Text Text •Text •Text Text •Text •Text Text •Text •Text Text * Footnote 218 Source: Source
  • 219.
    Unit of measure HORIZONTAL FLOW 6 Title Title Text •Text •Text •Text •Text Text •Text •Text Text •Text •Text Text •Text •Text Text •Text •Text Text * Footnote 219 Source: Source
  • 220.
    Unit of measure HORIZONTAL FLOW 7 Title Title Text • Text • Text • Text • Text Text • Text • Text Text • Text • Text Text • Text • Text Text • Text • Text Text • Text • Text Text * Footnote 220 Source: Source
  • 221.
    Unit of measure FLOW WITH SHOCK 1 Title Header Header Header •Text •Text •Text •Text * Footnote 221 Source: Source
  • 222.
    Unit of measure FLOW WITH SHOCK 2 Header Header Header Title •Text •Text •Text •Text Text •Text •Text •Text •Text Text * Footnote 222 Source: Source
  • 223.
    FLOW WITH 3COLUMN Text Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text * Footnote 223 Source: Source
  • 224.
    FLOW WITH 2COLUMN Text Text • Text • Text Text • Text • Text Text • Text • Text Text Text • Text • Text Text • Text • Text Text * Footnote 224 Source: Source
  • 225.
    Unit of measure SQUARE FLOW Text Text • Text • Text Text Text • Text • Text * Footnote 225 Source: Source
  • 226.
    Unit of measure FRAMEWORK Text Text • Text • Text Text Text • Text • Text * Footnote 226 Source: Source
  • 227.
    Unit of measure Title Title • Text • Text * Footnote 227 Source: Source
  • 228.
    Unit of measure Title Title • Text • Text * Footnote 228 Source: Source
  • 229.
    Unit of measure Title Title • Text • Text Title Title • Text • Text * Footnote 229 Source: Source
  • 230.
    Title Title • Text • Text xxxxx Title Title • Text • Text 230
  • 231.
    Unit of measure Title Title Title • • • * Footnote 231 Source: Source
  • 232.
    Unit of measure Title Title • Text • Text Title * Footnote 232 Source: Source
  • 233.
    Unit of measure • Text Text Text Text Text • Text • Text * Footnote 233 Source: Source
  • 234.
    Unit of measure • Text Text • Text • Text Text Text Text • Text • Text Text Text * Footnote 234 Source: Source
  • 235.
    SCP External S tructure C onduct P erformance shock • xxxx • xxx • xxxx • xxxx * Footnote 235 Source: Source
  • 236.
    Unit of measure Text Text Text Text • Text • Text • Text • Text Text • Text • Text • Text • Text Text * Footnote 236 Source: Source
  • 237.
    Unit of measure Text Text Text Text Text • Text • Text • Text • Text Text • Text • Text • Text • Text Text * Footnote 237 Source: Source
  • 238.
    Unit of measure Text Text Text Text Text Text Text • Text • Text • Text • Text • Text • Text Text • Text • Text • Text • Text • Text • Text Text * Footnote 238 Source: Source
  • 239.
    Unit of measure Text Text Title Title Title Title Title • Text • Text • Text • Text • Text * Footnote 239 Source: Source
  • 240.
    Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * Footnote 240 Source: Source
  • 241.
    Unit of measure Title • Text • Text Text • Text Text • Text • Text Text • Text * Footnote 241 Source: Source
  • 242.
    Title Title Title Title • Text • Text Text • Text • Text Text Text • Text • Text Text * Footnote 242 Source: Source
  • 243.
    TEAM STRUCTURE Title • Title Client McKinsey Expert group • • • • * Footnote 243 Source: Source
  • 244.
    Unit of measure Text Text * Footnote 244 Source: Source
  • 245.
    Unit of measure Text Text Text Text Text * Footnote 245 Source: Source
  • 246.
    Unit of measure Title Title Title Title • Text • Text • Text Title Title * Footnote 246 Source: Source
  • 247.
    Unit of measure Title Title Title Title Title • Text • Text • Text • Text Title Title * Footnote 247 Source: Source
  • 248.
    Title Title Title Title • Text • Text • Text Title 248
  • 249.
    Unit of measure Text • Text Text • Text * Footnote 249 Source: Source
  • 250.
    Title Sub title Sub title • • • • • • Risk management 250
  • 251.
    Unit of measure Text Text • Text • Text • Text • Text • Text • Text * Footnote 251 Source: Source
  • 252.
    Unit of measure CYCLE 2 • Text • Text Text Text * Footnote 252 Source: Source
  • 253.
    Unit of measure CYCLE 2 • Text • Text Text Text * Footnote 253 Source: Source
  • 254.
    Unit of measure CYCLE 3 • Text Text • Text • Text Text Text * Footnote 254 Source: Source
  • 255.
    Unit of measure CYCLE 3 • Text Text • Text • Text Text Text * Footnote 255 Source: Source
  • 256.
    Unit of measure CYCLE 4 • Text • Text Text Text • Text • Text Text Text * Footnote 256 Source: Source
  • 257.
    Unit of measure CYCLE 4 • Text • Text Text Text • Text • Text Text Text * Footnote 257 Source: Source
  • 258.
    Unit of measure CYCLE 5 • Text • Text Text Text • Text Text • Text Text Text • Text * Footnote 258 Source: Source
  • 259.
    Unit of measure CYCLE 5 • Text • Text Text Text • Text Text • Text Text Text • Text * Footnote 259 Source: Source
  • 260.
    Unit of measure CYCLE 6 • Text • Text Text Text • Text • Text Text Text Text • Text Text • Text * Footnote 260 Source: Source
  • 261.
    Unit of measure CYCLE 6 • Text • Text Text Text • Text • Text Text Text Text • Text Text • Text * Footnote 261 Source: Source
  • 262.
    Unit of measure FORCES AT WORK Text • Text Text Text • Text • Text Text • Text Text • Text * Footnote 262 Source: Source
  • 263.
    Unit of measure 2 BY 2 MATRIX High Text • Text • Text • Text • Text Low High Low Text * Footnote 263 Source: Source
  • 264.
    Unit of measure 2 BY 3 MATRIX • Text • Text • Text High Text • Text • Text • Text Low Low Medium High Text * Footnote 264 Source: Source
  • 265.
    Unit of measure 3 BY 3 MATRIX • Text • Text • Text High • Text • Text • Text Medium Text • Text • Text • Text Low Low Medium High Text * Footnote 265 Source: Source
  • 266.
    Unit of measure 4 BY 3 MATRIX High • Text • Text • Text • Text • Text • Text • Text • Text Medium Text • Text • Text • Text • Text Low 1 2 3 4 Text * Footnote 266 Source: Source
  • 267.
    Unit of measure 4 BY 3 MATRIX • Text • Text • Text • Text 4 • Text • Text • Text • Text 3 Text • Text • Text • Text • Text 2 • Text • Text • Text • Text 1 1 2 3 4 Text * Footnote 267 Source: Source
  • 268.
    Unit of measure STUDY OBJECTIVE Text • Text • Text • Text • Text * Footnote 268 Source: Source
  • 269.
    Unit of measure LEVEL 03 • Text Text • Text Text • Text Text * Footnote 269 Source: Source
  • 270.
    Unit of measure LEVEL 04 • Text Text • Text Text • Text Text • Text Text * Footnote 270 Source: Source
  • 271.
    Unit of measure LEVEL 09 • Text Text • Text Text • Text Text Text • Text • Text Text Text • Text • Text Text • Text Text • Text Text * Footnote 271 Source: Source
  • 272.
    Unit of measure GANTT – 4 WEEK Text Text Text Text Text • Text • Text • Text * Footnote 272 Source: Source
  • 273.
    Unit of measure Text Text Text Text Text Text Text • Text • Text • Text * Footnote 273 Source: Source
  • 274.
    Unit of measure Text Text Text Text Text Text Text Text Text Text Text • Text • Text • Text * Footnote 274 Source: Source
  • 275.
    Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text • Text • Text * Footnote 275 Source: Source
  • 276.
    Unit of measure Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 276 Source: Source
  • 277.
    Unit of measure Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 277 Source: Source
  • 278.
    Unit of measure Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 278 Source: Source
  • 279.
    Unit of measure Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 279 Source: Source
  • 280.
    Unit of measure Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 280 Source: Source
  • 281.
    Unit of measure Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 281 Source: Source
  • 282.
    Unit of measure Text Text Text Text Text Text Text Text Text Text Text 123 4 123 4 1234123 412 34 12 34 12 34 1234 1234 1 23 4 • Text • Text • Text * Footnote 282 Source: Source
  • 283.
    Unit of measure Text Text Text Text Text Text Text Text Text Text Text Text Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 • Text • Text • Text * Footnote 283 Source: Source
  • 284.
    Unit of measure Text Text 1 2 3 4 5 6 7 8 9 10 11 12 • Text • Text • Text * Footnote 284 Source: Source
  • 285.
    Unit of measure Text Text Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 • Text • Text • Text * Footnote 285 Source: Source
  • 286.
    Unit of measure Text Text Responsibility Mon Tue Wed Thu Fri • Text • Text • Text * Footnote 286 Source: Source
  • 287.
    Unit of measure Text Text Text Responsibility M T W T F M T W T F • Text • Text • Text * Footnote 287 Source: Source
  • 288.
    Unit of measure Text Text Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 4 20 Label 4 20 Label 5 10 Label 5 10 * Footnote 288 Source: Source
  • 289.
    Unit of measure Text Text Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Text Label 4 20 Label 4 20 Label 5 10 Label 5 10 * Footnote 289 Source: Source
  • 290.
    Unit of measure Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 3 30 Label 4 20 Label 4 20 Label 4 20 Label 5 10 Label 5 10 Label 5 10 * Footnote 290 Source: Source
  • 291.
    Unit of measure Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 3 30 Text Label 4 20 Label 4 20 Label 4 20 Label 5 10 Label 5 10 Label 5 10 * Footnote 291 Source: Source
  • 292.
    Unit of measure Text Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 3 30 Label 3 30 Label 4 20 Label 4 20 Label 4 20 Label 4 20 Label 5 10 Label 5 10 Label 5 10 Label 5 10 * Footnote 292 Source: Source
  • 293.
    Unit of measure Text Text Text Text Text Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 2 40 Label 3 30 Label 3 30 Label 3 30 Label 3 30 Label 3 30 Label 4 20 Label 4 20 Label 4 20 Label 4 20 Label 4 20 Label 5 10 Label 5 10 Label 5 10 Label 5 10 Label 5 10 * Footnote 293 Source: Source
  • 294.
    Unit of measure Text Text Label 1 50 50 Label 2 40 40 Label 3 30 30 Label 4 20 20 Label 5 10 10 * Footnote 294 Source: Source
  • 295.
    Unit of measure Text Text Text Label 1 50 50 50 Label 2 40 40 40 Label 3 30 30 30 Label 4 20 20 20 Label 5 10 10 10 * Footnote 295 Source: Source
  • 296.
    Unit of measure Text Text Text Text Label 1 50 50 50 50 Label 2 40 40 40 40 Label 3 30 30 30 30 Label 4 20 20 20 20 Label 5 10 10 10 10 * Footnote 296 Source: Source
  • 297.
    Unit of measure Text Text Text Text Text Label 1 50 50 50 50 50 Label 2 40 40 40 40 40 Label 3 30 30 30 30 30 Label 4 20 20 20 20 20 Label 5 10 10 10 10 10 * Footnote 297 Source: Source
  • 298.
    Unit of measure EXHIBIT TITLE Title Title Title Measure Measure Measure Label 80 Label 80 Label 80 Label 70 Label 70 Label 70 Label 60 Label 60 Label 60 Label 50 Label 50 Label 50 Label 40 Label 40 Label 40 Label 30 Label 30 Label 30 Label 20 Label 20 Label 20 Label 10 Label 10 Label 10 Text Text Text * Footnote 298 Source: Source
  • 299.
    Unit of measure Title Measure EXHIBIT TITLE Title Measure Label 1 60 Label 1 60 Label 2 50 Label 2 50 Label 3 40 Label 3 40 Label 4 30 Label 4 30 Label 5 20 Label 5 20 Label 6 10 Label 6 10 Title Title Measure Measure Label 1 60 Label 1 60 Label 2 50 Label 2 50 Label 3 40 Label 3 40 Label 4 30 Label 4 30 Label 5 20 Label 5 20 Label 6 10 Label 6 10 * Footnote 299 Source: Source
  • 300.
    Unit of measure EXHIBIT TITLE Title Title Title Title Measure Measure Measure Measure Label 80 Label 80 Label 80 Label 80 Label 70 Label 70 Label 70 Label 70 Label 60 Label 60 Label 60 Label 60 Label 50 Label 50 Label 50 Label 50 Label 40 Label 40 Label 40 Label 40 Label 30 Label 30 Label 30 Label 30 Label 20 Label 20 Label 20 Label 20 Label 10 Label 10 Label 10 Label 10 Text Text Text Text * Footnote 300 Source: Source
  • 301.
    Unit of measure EXHIBIT TITLE Text Text 60 60 50 50 40 40 30 30 20 20 Label 1 Label 2 Label Label 4 Label 5 Label 1 Label 2 Label Label 4 Label 5 3 3 * Footnote 301 Source: Source
  • 302.
    Unit of measure EXHIBIT TITLE Text Text Text 60 60 60 50 50 50 40 40 40 30 30 30 Label Label Label Label Label Label Label Label Label Label Label Label 1 2 3 4 1 2 3 4 1 2 3 4 * Footnote 302 Source: Source
  • 303.
    Unit of measure EXHIBIT TITLE Text Text Text Text 60 60 60 60 50 50 50 50 40 40 40 40 30 30 30 30 Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 * Footnote 303 Source: Source
  • 304.
    Unit of measure EXHIBIT TITLE Title Title Measure Measure 60 60 50 50 40 40 30 30 20 20 Label Label 2 Label Label Label 5 Label 1 Label 2 Label Label 4 Label 1 3 4 3 5 * Footnote 304 Source: Source
  • 305.
    Unit of measure EXHIBIT TITLE Title Title Title Measure Measure Measure Text Text Text 50 50 50 40 40 40 30 30 30 20 20 20 Label 1 Label 2 Label Label 4 Label 1 Label 2 Label Label 4 Label 1 Label 2 Label Label 4 3 3 3 * Footnote 305 Source: Source
  • 306.
    Unit of measure EXHIBIT TITLE Title Title Title Title Measure Measure Measure Measure Text Text Text Text 50 50 50 50 40 40 40 40 30 30 30 30 20 20 20 20 Label 3 Label 3 Label 3 Label 3 Label 1 Label 2 Label 4 Label 1 Label 2 Label 4 Label 1 Label 2 Label 4 Label 1 Label 2 Label 4 * Footnote 306 Source: Source
  • 307.
    Unit of measure Title Measure EXHIBIT TITLE Title Measure 90 90 80 80 70 70 60 60 50 50 40 40 30 30 20 20 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Title Title Measure Measure 90 90 80 80 70 70 60 60 50 50 40 40 30 30 20 20 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * Footnote 307 Source: Source
  • 308.
    Unit of measure Title (Measure) 80 90 70 60 50 40 30 20 Text Text Text Text Text Text Text Text Title (Measure) 80 90 Title 70 Measure 60 50 40 30 90 20 80 70 60 Text Text Text Text Text Text Text Text 50 40 30 Title (Measure) 20 80 90 70 60 50 40 30 Text Text Text Text Text Text Text Text 20 Text Text Text Text Text Text Text Text Title (Measure) 80 90 70 60 50 40 30 20 Text Text Text Text Text Text Text Text * Footnote 308 Source: Source
  • 309.
    Unit of measure Title (Measure) 60 70 40 50 20 30 Title (Measure) Text Text Text Text Text Text 70 Title (Measure) 60 60 70 50 40 50 40 30 30 20 20 Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text Title (Measure) 60 70 40 50 20 30 70 60 50 Text Text Text Text Text Text 40 30 Title (Measure) 20 60 70 40 50 20 30 Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text 70 Title (Measure) 60 60 70 50 40 50 40 30 30 20 20 Text Text Text Text Text Text Text Text Text Text Text Text Title (Measure) 60 70 40 50 20 30 Text Text Text Text Text Text * Footnote 309 Source: Source
  • 310.
    Percent ROIC TREE ANALYSIS Title 93.8 98.4 96.1 87.7 85.3 98 99 00 01 02 Title Title Title 13.6 3.1 2.6 1 .2 1 2.0 2.0 1.8 1.7 6.1 1.1 1.1 1.5 0.8 0.1 0.1 98 99 00 01 02 98 99 00 01 02 98 99 00 01 02 Title Title 23.4 Title 13.8 18.3 15.6 15.7 50.4 0.0 0.0 0.0 0.0 0.0 37.0 9.9 2.5 1.8 98 99 00 01 02 98 99 00 01 02 Title 98 99 00 01 02 Title Title 48.2 32.4 15.6 25.9 25.9 28.8 27.1 13.7 21.5 1 .4 1 9.7 10.6 6.9 -0.2 2.3 Title 98 99 00 01 02 10 .1 98 99 00 01 02 98 99 00 01 02 Title 0.30 0.30 43.3 0.04 Title -0.26 Title Title 23.9 6.9 62 60 27.8 -0.2 2.3 98 99 00 01 02 20.5 43 1.9 30 27 9.3 8.4 9.7 -1.5 -4.0 -5.2 -4.7 98 99 00 01 02 98 99 00 01 02 98 99 00 01 02 98 99 00 01 02 Title Title 7.9 7.5 8.0 18.8 12.1 13.7 13.5 5.5 -5.0 -4.2 98 99 00 01 02 98 99 00 01 02 310
  • 311.
    Unit of measure EXHIBIT TITLE Text Text 100%= 000 000 000 000 000 100%= 000 000 000 000 000 15 10 10 10 15 10 10 10 Series 20 Series 20 10 10 10 10 15 20 15 20 Series 20 20 Series 20 20 40 20 40 20 35 35 Series 30 Series 30 60 60 50 50 35 40 35 40 Series 30 Series 30 Label Label Label Label Label Label Label Label Label Label 1 2 3 4 5 1 2 3 4 5 * Footnote 311 Source: Source
  • 312.
    Unit of measure EXHIBIT TITLE Text Text Text 100%= 000 000 000 000 000 100%= 000 000 000 000 000 100%= 000 000 000 000 000 10 10 10 10 10 10 10 10 10 Series 15 Series 15 Series 15 20 20 20 10 10 10 10 10 10 20 20 20 15 15 15 Series 20 20 Series 20 20 Series 20 20 40 20 40 20 40 20 35 35 35 Series 30 Series 30 Series 30 60 60 60 50 50 50 35 40 35 40 35 40 Series 30 Series 30 Series 30 Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 * Footnote 312 Source: Source
  • 313.
    Unit of measure Title Measure EXHIBIT TITLE Title Measure 100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000 Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10 20 20 10 10 10 10 10 10 10 10 10 10 15 20 15 20 Series 20 20 20 20 20 Series 20 20 20 20 20 40 20 40 20 35 35 Series 30 Series 30 60 60 60 60 60 60 60 60 50 50 Series 35 40 Series 35 40 30 30 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Title Title Measure Measure 100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000 Series 15 10 10 10 10 10 10 Series 15 10 10 10 10 10 10 20 20 10 10 10 10 10 10 10 10 10 10 15 20 15 20 Series 20 20 20 20 20 Series 20 20 20 20 20 40 20 40 20 35 35 Series 30 Series 30 60 60 60 60 60 60 60 60 50 50 Series 35 40 Series 35 40 30 30 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text * Footnote 313 Source: Source
  • 314.
    Unit of measure Title Title Measure Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 10 Label 3 10 10 10 Label 5 Label 5 45 45 Label 2 15 Label 2 15 20 20 Label 1 Label 1 * Footnote 314 Source: Source
  • 315.
    Unit of measure Title Title Title Measure Measure Measure 100% = xxxx 100% = xxxx 100% = xxxx Label 4 Label 4 Label 4 Label 3 10 Label 3 10 Label 3 10 10 10 10 45 Label 5 45 Label 5 45 Label 5 Label 2 15 Label 2 15 Label 2 15 20 20 20 Label 1 Label 1 Label 1 * Footnote 315 Source: Source
  • 316.
    Unit of measure Title Title Measure Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 10 Label 3 10 10 10 45 Label 5 45 Label 5 Label 2 15 Label 2 15 20 20 Label 1 Label 1 Title Title Measure Measure 100% = xxxx 100% = xxxx Label 4 Label 4 Label 3 10 Label 3 10 10 10 45 Label 5 45 Label 5 Label 2 15 Label 2 15 20 20 Label 1 Label 1 * Footnote 316 Source: Source
  • 317.
    Unit of measure Title Title Measure Measure 350 350 298 298 300 267 278 300 267 278 245 250 245 250 250 230 250 230 200 200 150 175 180 150 175 180 165 165 100 120 130 100 120 130 89 89 50 50 0 0 1990 91 92 93 94 1995 1990 91 92 93 94 1995 * Footnote 317 Source: Source
  • 318.
    Unit of measure Title Title Title Measure Measure Measure 350 350 350 298 298 298 300 278 300 278 300 278 267 267 267 245 250 245 250 245 250 250 230 250 230 250 230 200 200 200 150 175 180 150 175 180 150 175 180 165 165 165 100 120 130 100 120 130 100 120 130 89 89 89 50 50 50 0 0 0 1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995 * Footnote 318 Source: Source
  • 319.
    Unit of measure Title Title Measure Measure 325 325 350 298 300 350 298 300 267 250 278 267 250 278 300 245 300 245 230 230 250 250 200 200 220 220 150 195 150 195 165 175 180 165 175 180 100 130 100 130 120 120 50 89 50 89 0 0 1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997 Title Title Measure Measure 325 325 350 298 300 350 298 300 267 250 278 267 250 278 300 245 300 245 230 230 250 250 200 200 220 220 150 195 150 195 165 175 180 165 175 180 100 130 100 130 120 120 50 89 50 89 0 0 1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 319 Source: Source
  • 320.
    Unit of measure Title Measure 325 350 298 300 300 267 250 278 245 230 250 200 150 220 165 175 180 195 100 130 120 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 Text Title Measure 325 350 300 267 250 278 298 300 245 230 250 200 150 220 195 165 175 180 100 120 130 50 89 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 320 Source: Source
  • 321.
    Unit of measure Title Measure 400 298 300 325 267 278 245 250 300 230 200 195 220 100 165 175 180 89 120 130 0 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure 325 Title 350 298 300 Measure 267 278 300 245 250 400 325 230 278 298 300 250 245 267 250 300 230 200 220 200 150 180 195 220 165 175 100 175 180 195 100 165 130 89 120 130 120 0 50 89 1990 1991 1992 1993 1994 1995 1996 1997 0 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure 400 298 300 325 267 278 245 250 300 230 200 195 220 100 165 175 180 89 120 130 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 321 Source: Source
  • 322.
    Unit of measure Title (Measure) 400 298 300 325 245 267 250 278 300 230 200 100 195 220 89 120 130 165 175 180 0 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure) Title 400 298 300 325 245 267 250 278 Measure 300 230 325 200 350 298 300 100 195 220 278 89 120 130 165 175 180 300 267 245 250 0 230 250 1990 1991 1992 1993 1994 1995 1996 1997 200 220 Title (Measure) 150 180 195 165 175 100 400 298 300 325 120 130 245 267 250 278 50 89 300 230 0 200 100 195 220 1990 1991 1992 1993 1994 1995 1996 1997 89 120 130 165 175 180 0 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure) 400 298 300 325 245 267 250 278 300 230 200 100 195 220 89 120 130 165 175 180 0 1990 1991 1992 1993 1994 1995 1996 1997 * Footnote 322 Source: Source
  • 323.
    STICKER AUTOMAKER EXAMPLE ESTIMATE BACK UP TENTATIVE STICKER AND OTHERS REVISED EXAMPLE ESTIMATE BACK UP TENTATIVE REVISED HYPOTHESIS HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE PROPOSED CONFIDENTIAL PRELIMINARY CONCEPTUAL ILLUSTRATIVE ROUGH ESTIMATE VERY PRELIMINARY PRELIMINARY CONFIDENTIAL TO BE COMPLETED WORK IN PROGRESS ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS 323
  • 324.
    High Medium Low 324
  • 325.
  • 326.
  • 327.
    Template INFRASTRUCTURE OFFER CUSTOMER PARTNER CUSTOMER NETWORK RELATIONSHIP CORE VALUE TARGET CAPABILITIES PROPOSITION CUSTOMER VALUE DISTRIBUTION CONFIGURATION CHANNEL COST FINANCE REVENUE STRUCTURE STREAMS a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams
  • 328.
    describing a company’sbusiness model INFRASTRUCTURE PARTNER CUSTOMER CUSTOMER NETWORK RELATIONSHIP OFFER CORE TARGET CAPABILITIES portrays the network of explains the relationships CUSTOMER cooperative agreements a company establishes with other companies VALUE with its customers outlines the capabilities PROPOSITION describes the customers required to run a a company wants to offer company's business value to model DISTRIBUTION VALUE gives an overall view of a CONFIGURATION company's bundle of CHANNEL products and services describes the describes the channels to arrangement of activities communicate and get in and resources touch with customers sums up the monetary describes the revenue consequences to run a COST FINANCE REVENUE streams through which business model STRUCTURE STREAMS money is earned
  • 329.
    describing a company’soffer OFFER VALUE PROPOSITION value proposition 1 value proposition 2 …
  • 330.
    describing who acompany offers value to OFFER CUSTOMER VALUE TARGET PROPOSITION CUSTOMER value proposition 1 target customer 1 value proposition 2 target customer 2 … …
  • 331.
    describing how acompany reaches its customers OFFER CUSTOMER VALUE DISTRIBUTION TARGET PROPOSITION CHANNEL CUSTOMER value proposition 1 distribution channel 1 target customer 1 value proposition 2 distribution channel 2 target customer 2 … … …
  • 332.
    describing the relationshipsa company builds OFFER CUSTOMER VALUE CUSTOMER TARGET PROPOSITION RELATIONSHIP CUSTOMER value proposition 1 relationship type 1 target customer 1 value proposition 2 relationship type 2 target customer 2 … … …
  • 333.
    describing how acompany makes money OFFER FINANCE CUSTOMER VALUE REVENUE TARGET PROPOSITION STREAM CUSTOMER value proposition 1 revenue stream 1 target customer 1 value proposition 2 revenue stream 2 target customer 2 … … …
  • 334.
    describing what capabilitiesare required INFRASTRUCTURE OFFER CORE VALUE CAPABILITIES PROPOSITION core capability 1 value proposition 1 core capability 2 value proposition 2 … …
  • 335.
    describing what activitiesare required INFRASTRUCTURE OFFER CORE VALUE VALUE CAPABILITIES CONFIGURATION PROPOSITION core capability 1 activity 1 value proposition 1 core capability 2 activity 2 value proposition 2 … … …
  • 336.
    describing the partnersthat leverage the business model INFRASTRUCTURE OFFER CORE PARTNER VALUE CAPABILITIES NETWORK PROPOSITION core capability 1 partner 1 value proposition 1 core capability 2 partner 2 value proposition 2 … … …
  • 337.
    describing the costsof a business model INFRASTRUCTURE FINANCE OFFER CORE COST VALUE CAPABILITIES STRUCTURE PROPOSITION core capability 1 cost account 1 value proposition 1 core capability 2 cost account 2 value proposition 2 … … …
  • 338.
  • 339.
  • 340.
    Content Content Design Packaging Through the hands-on workshop that we conduct, you will Content Power be equipped to Design Delivery Workshop create visually appealing slides To receive this set of diagrams, visit www.figtree.com.sg/slideshare To read more articles on PowerPoint, visit www.figtree.com.sg/articles
  • 341.
    Here Ok Here CEOs 10° Managers 60° Staff 360°
  • 342.
    creating value requiresinfrastructure Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive soccer • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenues
  • 343.
    customer partners relationships product selection content selling stuff mass Amazon.com management on the Web customer distribution warehousing Web2.0 Amazon S3 Internet API & distribution companies product search A9 product e-commerce data services Internet search sites Amazon.com data grid selling stuff IT infra data storage fees marketing search engine revenues
  • 346.
  • 349.
    COMMUNICATION ARCHITECTURE BRAND POSITIONING “Tagline” KEY SUPPORTING Image Development MESSAGES KEY MESSAGES SPECIFIC TO INTERNAL/EXTERNAL KEY SEGMENTS SEGMENTS SPECIFIC TARGET SEGMENT GROUPS EMPLOYEES
  • 350.
    First: A ProperAssessment STRENGTHS WEAKNESSES  Technology still an economic and  Saturated market makes consumer darling differentiation increasingly difficult  Web 2.0 tools and services seen as “useful” to consumers and businesses  Skeptical media can be dismissive of tech and emerging media startups  Emerging media and technology companies receiving massive  Sustainability potential unproven in amounts of publicity many cases THREATS OPPORTUNITIES  Journalist fatigue: “How is THIS  Emerging media categories all social network different?” projected to grow over next few years  Economic volatility may make VCs and advertisers gun shy, so  Divergence making way for new establishing brand equity now is categories and brands critical  Is there a bubble?  Is there a bubble?
  • 351.
    MindTree At AGlance Founded in 1999 ‘07 External Revenue Guidance : $186M 5,500+ MindTree Minds Spread Across The World In 18 locations P-CMM Level 5 (2003) & CMMi Level 5 (2004) Certifications Hybrid Delivery Model OneShore™ Top 30 Outsourcers: Fortune Magazine Safe Harbor Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause our actual results to differ materially from those in such forward-looking statements. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf. Slide 351
  • 352.
    IT Services » Banking » Capital Markets » Hi-Tech » Insurance » Manufacturing » Travel & Transportation » BI & DW » App Dev & Maintenance » Internet & Emerging Technologies » Consulting » IBM Technologies » Infra Mgmt & Tech Support » ERP/SCM » Product Development » Testing Slide 352
  • 353.
    Knowledge Ecosystem Osmosis Communities Social Space Workspace Layout Proximity to Nature S S Val A ue CL Physical s Space Imagination Personal Development Action Mind Creative Thinking Joy Space Neuron Virtual Connected Minds Space Open Mind Project Space Slide 353
  • 354.
    5 Steps toBusiness Model Design & Renewal 1 VISUALIZE 2 ASSESS 3 RENEW 4 PLAN 5 IMPLEMENT → describe existing → assess → brainstorm on → turn new model → implement business model strengths and improvements & into a project project weaknesses opportunities roadmap roadmap
  • 355.
    B2B Sales Management101 – Predicting The Future HubSpot HI-IQ SUSPECTS Marketing (HubSpot, WSG; PPC MVT) PROSPECTS (Email, URL, Source, HI-IQ Email Nurture) LEADS SalesForce.com (Phone #, Lead Conversion Event) Sales OPPORTUNITIES (Demo/Trial, 3 per day per rep) Customer Service NEW CUSTOMERS SalesForce.com (CC# and Authorization) Unsatisfied Satisfied CHI < 70 CHI > 70
  • 356.
    RESOURCE OPTIMIZATION Allocating Most valuable customers communication channels according to the value of segments Most growable customers Marginal Media Unprofitable E-channels Direct mail Telemarketer In-person service reps Dedicated service reps Source: Peppers & Rogers Group
  • 357.
    PERSPECTIVE 2020: KEYMESSAGES The decade in review An unparalleled impact on Indian economy in the last ten years Transforming business, Significant returns to all transforming India stakeholders Shifting customer needs and A large unfinished agenda delivery remains Global economic crisis will have a far-reaching and as yet An agenda for action uncertain impact 357
  • 358.
    PERSPECTIVE 2020: KEYMESSAGES Demographic shifts will fuel the The decade in review growth of new sectors, markets and service lines The promise of technology to create Transforming business, new opportunities needs to be transforming India balanced by the risk of erosion in core markets India can become a global innovation hub and own business systems in at Shifting customer needs and delivery least three areas ICT-enabled solutions can drive socio- An agenda for action economic inclusion of 30 million citizens each year 358
  • 359.
    PERSPECTIVE 2020: KEYMESSAGES The decade in review The industry landscape will be fundamentally altered Transforming business, transforming India There are several new business models for providers to consider Shifting customer needs and delivery A majority of incremental growth will be driven by opportunities that are untapped today An agenda for action 359
  • 360.
    PERSPECTIVE 2020: KEYMESSAGES Success will rely on concerted action by The decade in review industry stakeholders (companies, NASSCOM, government) anchored on a five-fold vision • Catalysing growth beyond today’s core Transforming business, markets transforming India • Establishing India as a trusted global hub for professional services • Harnessing ICT for inclusive growth Shifting customer needs and • Developing a high caliber talent pool delivery of over 4 million people • Building India as a preeminent innovation hub An agenda for action 360
  • 361.
    PERSPECTIVE 2020: KEYMESSAGES The decade in review Transforming business, transforming India Shifting customer needs and delivery An agenda for action 361
  • 362.
    SERVICES INDUSTRY HASHAD AN Actual Aspiratio UNPARALLELED IMPACT ON THE n INDIAN ECONOMY Growth of Indian technology and business services exports US$ billion 47 50 18 8 2 1998 2002 2005 Mar Dec 2009 2008 Share of GDP* <1 4 Per cent Share of exports*** 4 16** Per cent * Total export revenues as a percentage of nominal GDP 362 on FY08 performance ** Based *** Technology and business service exports as a percentage of total exports (merchandise exports and service exports) Source: RBI Annual reports 1998 to 2008; WMM (Global Insight)
  • 363.
    THE INDUSTRY HASHAD A RESONATING IMPACT IN THE Incremental jobs created BROADER SOCIETY Other areas of impact Million; FY 1994-2005 Share of total • Contribution to education: urban jobs* 6-7x fold increase in tertiary education capacity in states that 8.7 account for 90% of exports 45% • Diversity and global exposure: proportion of women in the 4.0 workforce estimated to be 30% in 2008 and increasing; around 30% of delivery outside India 2.9** Indirect 33% • Offset oil imports: Industry exports 1.1 Direct 12% offset close to 65 per cent of India’s cumulative net oil imports over past Total organized Technology/ decade, strengthening foreign urban jobs business reserves services * Total urban jobs in FY 1994 amounted to 81.8 million and 90.5 million in FY 2005 363 multiplier effect; for every direct job created 2.6 additional jobs created in indirect employment ** High Source: Institute of Applied Manpower Research; “The Rising Tide – Employment and Output Linkages of IT-ITES; February 2007”; “Indian IT/ITES Industry: Impacting Economy and Society 2007- 08”
  • 364.
    WILL HAVE US EXAMPLE A FAR-REACHING AND AS YET UNCERTAIN IMPACT ON THE But… Historic data indicates a moderate impact IT spend as per cent of GDP INDUSTRY • Customer feedback is polarised 4.2 IT intensity 3.6 peaked in 2000 • Severity of the downturn is far 3.0 greater 2.4 • Political and Current IT 1.8 regulatory Trend at 2.9% intensity is pressures are 1.2 YoY increase much less escalating in IT intensity than at peak 0.6 levels 0 1970 1980 1990 2000 2007 364 Source: BEA; McKinsey analysis
  • 365.
    ASIA (INCLUDING JAPAN)WILL BYPASS EUROPE IN THE GLOBAL ECONOMY BY 2020 Regional share of global GDP Per cent Share of global GDP* 1990 2020 100 Middle East & Africa 5% 7% Latin America 5% 5% 80 Asia (except Japan) 8% 20% 60 Japan 18% 10% Europe 31% 25% 40 20 North America 33% 33% 0 1990 ‘95 ‘00 ‘05 ‘10 ‘15 ‘20 2025 365 * Estimates ** Brazil, Russia, India, China Source: McKinsey Global Forces research
  • 366.
    WORK FORCES WILLDECLINE AND AGEING POPULATIONS INCREASE IN SELECT DEVELOPED COUNTRIES Increase in retiree (60+ years) Decrease in working age (15-60 years) population: United States population: Japan Millions of people Millions of people 83 75 8 54 38 16 2008 2020 2008 2020 Current offshore base in India – 1.6 million 366 Source: UN population prospects, 2004; McKinsey Global Forces research
  • 367.
    TODAY’S CORE SERVICELINES Highest risk of ARE AT RISK OF SHRINKAGE Service line Industry revenue erosion US$ billion, 2008 Traditional IT 3 • Automation of basic AD 14 services (e.g., testing, Tech- AM 4 level 1 AM) nology services SI 1 • Productivity gains IT Consulting 1 • Increasing standardisation Total 23 Rule based decision making 3 • Interactive voice recognition Basic voice 5 techniques Business Basic data 2 • New technologies services such as optical character reading High-end offshoring* 1 to automate data Total entry 11 367 * Includes specialised voice Source: NASSCOM data; McKinsey analysis; expert interviews
  • 368.
    THE INDUSTRY CANTRANSFORM INDIA BY HARNESSING TECHNOLOGY TO Areas ENABLEofINCLUSIVE GROWTH Potential ICT solutions 50% of Indians do not have access to primary healthcare – Healthcare technology can provide it at half the cost 80% of Indian households are unbanked – technology can Financial enable access for 200 million families services India faces a 3-fold shortage in teachers – technology can Education address this through remote solutions India suffers from a leakage of 40-50% in public food Public distribution - technology can ensure transparency services 368 Source: Expert interviews; McKinsey analysis
  • 369.
    2020 WILL PRESENTA DRAMATICALLY ALTERED LANDSCAPE (1/2) Past decade 2020 Demand • Concentrated footprint • Significant opportunity outside – 75% with Fortune 500 today’s core markets – 80% from US/UK – SMB 1 Market – 75% from BFSI, Telco, – BRIC, GCC, Japan, ROW Manufacturing – Public sector and Healthcare – 60% from IT services • Predominantly private sector • Public sector, Government owned or influenced companies • Managing for cost, • Innovation, end-to-end 2 Customers productivity and quality transformation, risk & compliance • Labour arbitrage dominant • Access to talent and expertise value driver • Onshore/offshore mindset • Global delivery 369
  • 370.
    2020 WILL PRESENTA DRAMATICALLY ALTERED LANDSCAPE (2/2) Past decade 2020 Supply • India accounting for more than • Global people supply chain with 50% of the low cost workforce globalised recruiting and talent practices • Delivery centric management • Multiple management tracks, 3 Talent globalised expertise • Recruiting and training as key • Emphasis on learning, knowledge differentiators management, research spending • Trainable talent pool • Deployable talent pools 370
  • 371.
    THERE ARE MULTIPLE“STEP-OUT” BUSINESS MODELS FOR PROVIDERS Players today TO CONSIDER “Step-out” plays NOT EXHAUSTIVE Multi-client 4 Solution approach How to compete (competitive advantage) services/ Low cost Saas enabled products product 3 Domain approach Domain Vertical expertise specialist 2 Customer-centric approach Customer intimacy Full-service provider 1 Delivery approach Delivery Low-cost BRIC excellence specialist Large enterprises SMBs Large SMBs (Fortune 1000) enterprises Developed markets New geographies (BRIC) Where to compete (customer segments) 371 Independent verification and validation * Source: McKinsey analysis
  • 372.
    COMPANIES CAN EMERGEAS WINNERS THROUGH 4 ACTIONS Target transformative acquisitions Deepen end to end capabilities in select areas Ring fence talent and knowledge investments Target recession resilient Consider strategic sectors (Healthcare, BRIC, alliances for scale Make climate change) strategic Develop isolutions invest-ments Rebalance for domestic end- customer/ services customers portfolio Fundamentally Streng-then Segment customer base transform existing operations/ delivery for resiliency cost structure – 20 to 30% lower Adapt Create a portfolio of offering/sales “downturn” services approach Balance delivery foot- print to hedge against concentration and forex Invest in transformative big risk bets 372 Source: McKinsey analysis
  • 373.
    AN AGENDA FORACTION ANCHORED ON A 5-FOLD VISION •Intellectual property framework (especially enforcement) •Winning through the downturn •Reinvented business models •Centers of Excellence •New verticals, geographies and •Entrepreneurship customer segments Building Catalysing India as a growth preeminent beyond innovation 5 1today’s core hub markets •Primary and Five •Improved Developing a Establishing tertiary 4 themes 2 infrastructure (e.g., education high caliber India as a satellite townships) quality and talent pool of 3 trusted global •Corporate scale up over 4 million hub for governance •Curriculum people Harnessing professional •National security and faculty services development ICT for inclusive •Robust domestic growth demand •Global branding •ICT solutions for healthcare, education, financial services, public services •Connectivity and access (e.g., broad-band rollout) 373 •Soft infrastructure (e.g., IT literacy)
  • 374.
    PERSPECTIVE 2020 PAINTSTHE WAY TO “TRANSFORM BUSINESS, TRANSFORM INDIA” What has lead to the success of the industry thus far? What will be the altered landscape of 2020, including growth engines and industry revenue potential? How can the Indian industry lead the way in innovation-led transformation of global business and technology-led inclusive growth of the nation? What are internal and external threats to India’s leadership and how can it sustain and improve its competitiveness in 2020? What is the industry vision for 2020, and resulting imperatives and actions for industry stakeholders (companies, NASSCOM, the government)? Report release in March 374
  • 375.
    THERE IS ANINCREASING NEED Social and environmental trends TO ADDRESS CLIMATE CHANGE BACKUP ESTIMATES AND ICT IS EMERGING AS A KEY Select ICT- enabled abatements ENABLER ICT can play a role in abatement of a potentially dramatic rise in global greenhouse emissions by 2020 Greenhouse gas emissions GtCO2e 52 30 ICT enables at least 35% of global 12 abatement 40 22 potential 8 22 Emissions Incremental Emissions Potential Emissions in in 2002 emissions in 2020E abatement 2020 with abatement 375 Source: McKinsey analysis
  • 376.
    Energy efficiency/climate change NOT EXHAUSTIVE OPPORTUNITIES EXIST ACROSS A BROAD SET OF APPLICATIONS AND ARE BACKUP NOT LIMITED TO THOSE TRADITIONALLY ASSIGNED TO ICT Abatement potential, GtCO2e Industrial motor Efficient logistics 0.68 1.52 optimisation and supply chain Industrial process Private transport 0.29 Industrial 0.50 automation optimisation processes 0.25 Dematerialization* efficiency 0.16 Efficient vehicles Traffic flow monitorin 0.10 planning simulation Efficient ICT Efficient building efficiency transpor s t Smart 1.68 2.03 Smart grid buildings Tele- Efficient Combined heat 0.26 0.40 commuting power and power (CHP) generatio 376 * Excluding telecommuting n Source: McKinsey analysis
  • 377.
    Slide 10 WHAT DO THEY DO Transaction (purchasing) behaviour: Frequent shoppers/ flyers, bulk buyers, occasional shoppers, declining custom etc. Motivation-based behaviour: Impulse buyers, early adopters, bargain hunters, status seekers. Lifestyles: Often mixed with demographics, indicate needs through preferences manifested in everyday behaviour (a number of popular templates and commercial databases of pre-scored population). B2B: Order consolidators, end-of-quarter (end-of-year) buyers etc.
  • 378.
    Slide 5 SEGMENT MANAGEMENT Acquisition Business goals: Segment 1 Retention Development Get customers Keep customers Grow customers Acquisition Segment 2 Retention Development Overall objectives Acquisition translate to different Segment 3 Retention priorities in each segment. Development
  • 379.
    Slide 7 WHY NEEDS? Fundamentals: The Link to Value: Any business In satisfying needs a business provides value. only exists if it has customers. Products and services represent value to the one Customers with needs (the Customer). have specific needs that (see Added Value concepts in economic theory, have to be supply/demand concepts etc.). satisfied. In the process of satisfying needs value ‘changes hands’. A business only exists to satisfy (see Value Migration concept in strategy models and theories). specific needs.
  • 381.
  • 387.
    Spectrum of Solutions • Most companies build their businesses through multiple brands. Architecture solutions range on a spectrum from ‘branded house’ to ‘house of brands’. Linked Brands Independent brands, Single parent brand each maximizing its House of Branded spans a set of impact on the market. Brands House offerings. Reinforce a global organization mindset Build equity in multiple brands Build brand equity in master brand Target multiple customer segments Maximize synergies among business units Minimize risk of bad publicity 387
  • 388.
    Branded House  Description: One flagship/driver brand, applicable to all customer segments, serves as the umbrella and primary point of reference for all product and service offerings Master Brand Consumer Business Use generic descriptors, rather than brand names at this level Product 1 Product 1 Product 2 Product 2 Etc. Etc.  Example: Virgin Group successfully extended the brand into multiple, disparate markets and categories based on the lifestyle brand that Richard Branson has built Travel and Transportation Entertainment House and Home Business and Finance 388
  • 391.
    Title Category 1 Category 1 Category 1 Category 1 Category 1 Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7
  • 392.
    Operating Profit (%) Area Chart 10% 15% 0% Company A Company B Market Share (%) Company C Company D 100%
  • 394.
    Harvey Balls andHarvey Ball Chart Template Harvey Ball Chart x Category A Category B Category C Category D x Metric 1 Segment I Metric 2 Metric 3 Metric 4 Metric 5 Segment II Metric 6 Metric 7 Metric 8 Segment III Metric 9 Metric 10 Metric 11
  • 395.
  • 396.
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  • 398.
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  • 399.
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  • 401.
    Emerging Markets -BRIC 26.5 32.9 24% 15.6 84.5 22.5 132.3 44% 57% 9.4 14.1 50% 15.6 22.5 1.0 44% 1.3 33% World 2000 = 151 million 2010 = 221 million Increase: 46% Zimmet P et al. Nature. 2001;414:782.
  • 402.
    FREE 60-DAY TRIAL Toedit this 3D image, get the plug-in here: perspector.com/slidescoop
  • 403.
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  • 404.
    Slide Title Placeholder This sticky note graphic is perfect for outlining tips, highlighting rules or framing pull quotes. Text placeholder for your note
  • 405.
    World Map –Fully Customizable Countries with > 20% Market Share Countries with < 10% Market Share
  • 406.
    Industry Overview Extensive and Complex Ecosystem Ad Platforms Extract Substantial Profits Total Revenue: $111B, Total Op Profit: $90B 20% $10B $100B Operating Profit% 15% Content Web2.0 Platform Advertising Providers Providers Providers Networks 10% Operating Profits OP $85B $5B Google Blogs Digg Facebook 5% $1B OP $0.5B 0 Revenue Ad Networks Content Providers Platform Providers Advertising Networks Content Providers Web2.0 Providers Platform Providers  Hold industry power  Key suppliers to Ad  Increasing power in the  Opportunity to move up  Control profit pool Networks value chain value chain as new control  Own end customer  Completely reliant on Ad  Increasingly depends on point in Ecosystem  IT leverage to reduce CPM swings cooperation with  Increased competition and costs  New entrants driving Platform owners and Ad new entrants (Opensocial)  Introducing revenue prices downward networks  Need ad delivery capability generating services  Act as both competitor & to offer attractive CPMs to partner to Web2.0 developers Providers
  • 407.
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  • 408.
    Waterfall Chart 14 120 269 45 45 30 15 Cat 1 Cat 2 Cat 3 Cat 4 Cat 5 Cat 6 Total
  • 409.
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  • 410.
    Growth • Lorem ipsum is the fastest growing “Lorem ipsum consetetur sadipscing dolor sit amet, consetetur sadipscing consetetur sadipscing “Lorem ipsum elitr, sed dolor sit amet, diam.” consetetur sadipscing “Lorem ipsum elitr, sed dolor sit amet, diam.” consetetur sadipscing “Lorem ipsum elitr, sed dolor sit amet, diam.” consetetur sadipscing “Lorem ipsum elitr, sed dolor sit diam.” amet, constur sadipscing “Lorem ipsum dolor elitr, sed dim.” sit amet, consetetur sadipscing elitr, sed “Lorem ipsum dolor diam.” sit amet, consetetur sadipscing elitr, sed diam.”
  • 411.
    FREE 60-DAY TRIAL Toedit this 3D image, get the plug-in here: perspector.com/slidescoop
  • 412.
    Factors affecting innovationstrategy Internal environment Generative mechanisms Integrative mechanisms Corporate Organisational Strategy context Innovation Strategy Technology National , evolution Regional & Industry context External environment
  • 413.
    Underlying Drivers inGrowth Markets Technology Adoption Strategies Pragmatists: Conservatives: Stick with the herd! Stick with what‟s proven! Visionaries: Get ahead of the herd! Skeptics: Just say No! Techies: Just try it!
  • 414.
    Cisco Systems and The Category Maturity Life Cycle Internet Routers • Core • Edge Advanced • Access Technologies Internet Switches Non-Internet • VOIP • Modular Protocol Support • Security • Stackable • SNA • Wireless • ATM Frame Relay • SAN switches • Novell Netware Home Networking • Etc. • Wireless networks • VOIP adapters C B D A E Sector Futures Problem Children • Data Center Virtualization • Optical network equipment • Service Provider Triple Play • Service Provider access • The Networked Home
  • 415.
    Complex Systems Model Target Customers Solution Sales Consulting & Integration Services Solution Architecture 3rd party Element Element Element 3rd party element #1 #2 #3 element Technology Architecture Integration Platform Legacy System Legacy System Legacy System Legacy System
  • 416.
    Volume Operations Model Brand Advertising Consumers Consumers Consumers Offer Offer Consumers Offer Offer Technology Consumers Offer Offer Consumers Offer Offer Shared Infrastructure Consumers Distribution Consumers Channel Promotions
  • 417.
    Fractalization in MatureMarkets 1 2 3 PC 4 5 6
  • 418.
    Fractal Markets: The nth Device The Example of Telephones VOIP Video Phone Phone Security Fax Broadband System Line Speaker Office Bedroom Baby Phone Phone Phone cam Kitchen Phone Email Cell Cordless Intercom Device Phone Phone Car Phone WiFi PDA Phone Emergency Game Phone Phone
  • 419.
    Innovation Types forFractal Markets Customer intimacy Line Extension adds value at the surface Innovation Enhancement Innovation Marketing Innovation Experiential Innovation PC Value Engineering Innovation Integration Innovation Process Innovation Value Migration Innovation Operational excellence extracts resources from the substrate
  • 420.
    Core Becomes ContextOver Time The End of Core is Commoditization Video games & downloads Camera functionality SMS messaging Color screens Fashionable accessories Longer battery life Subsidized cell phones Cellular Telephony Example
  • 421.
    The Five LeversModel Extracting Resources from Mission-Critical Context 1. Centralize. Bring operations under a single authority to reduce overhead costs and create a single decision-making authority to manage risk 2. Standardize. Reduce the variety and variability of processes Core Context delivering similar outputs to further reduce costs and minimize risks. 3. Modularize. Deconstruct the system into its component subsystems and standardize interfaces for future cost reductions. 4. Optimize. Eliminate redundant steps, automate standard sequences, streamline remaining operations, substitute lower-cost resources, and instrument the process for monitoring and control. 5. Outsource. Drive processes out of the enterprise entirely Requires to further reduce overhead, variabilize costs, and minimize specialized future investment. Incorporate monitoring systems into support Service Level Agreement
  • 423.
    A Sequenced PositioningMatrix SmartDraw Positioning EASY SmartDraw PrintShop BUSINESS ARTISTIC DIFFICULT Adobe Illustrator Visio PhotoShop In order to see this animation you will need to play this as a presentation in PowerPoint, or use the animation preview button.
  • 424.
    Budget and ResourceManagement Strategy Map 2008-09 BRM MISSION Provide: Decision support and resource management services to the UCSF enterprise to optimize the acquisition, management, and effective utilization of resources while safeguarding University assets and assuring compliance with policies laws and regulations. BRM VISION We strive to provide excellent resource management and decision support services while safeguarding University assets and assuring compliance with policies, laws and regulations. CUSTOMER FINANCIAL SERVICE PERFORMANCE Provide Trusted Improve Customer & Maximize Value of & Responsible Stakeholder Satisfaction Unit Resources Stewardship Through C.A.R.E. Promote a Culture of PROCESSES Target & Deliver High INTERNAL Fairness, Quality, High Value Services Transparency & Accountability Attract & Retain a LEARNING & Improve Critical Diverse, High-Quality GROWTH Strengthen Supportive Management and Workforce Work Environment Staff Skills FAS Strategy Map 0809 (08626).ppt
  • 425.
    Virtual Server Roadmap 2007 R2 SP1 RTM 2006 R2 SP1 Beta 2005 Virtual Server MOM Management Pack R2 Virtual Server 2005 R2
  • 426.
    Virtual Server Roadmap 2007 R2 SP1 RTM 2006 R2 SP1 Beta 2005 Virtual Server MOM Management Pack R2 Virtual Server 2005 R2
  • 427.
    Analysis Framework First moveradvantages Company Analysis Perceptual mapping Marketing Myopia Competitor Customer Analysis Analysis Positioning Segmentation Marketing Strategy Marketing Orientation Branding Product Pricing process Product Line Strategy Pricing and innovation (ODI) Price (Cambridge) Promotion Place Going to market Direct marketing (Goodyear) (Calyx) Market
  • 429.
    The McKinsey Seven-SModel “Structure Strategy follows strategy” Style Structure Shared Values Skills Staff Systems “Get the right people on the bus.”
  • 430.
    Multinational Company Investmentin Developing Economies has Increased Rapidly in the Past Decade Inflows U.S. $ Billions Main drivers Liberalization and privatization Decline in transport and communication cost * Based on estimates from OECD 2000 segmentation of total FDI (developed and developing countries); excludes “resource seeking” FDI (e.g., for petroleum) Source: OECD; McKinsey Global Institute; WDI
  • 431.
    A Broad FactBase Provides Range of Insights China India Mexico Brazil Auto     Consumer electronics     Food retail   Retail banking   IT/BPO*  * Information technology/business process offshoring (IT/BPO); completed individual case studies for IT and BPO, thus bringing the total studies completed to 14
  • 432.
    Most Economies ClearlyBenefit from Foreign Investment Very Positive positive or very positive * impact in 13 out of 14 cases Positive across Overall FDI impact ** sectors Neutral Nega- tive Pure market-seeking Tariff-jumping Efficiency-seeking Motive for entry * BPO ** IT Source: McKinsey Global Institute
  • 433.
    Production and ExcessCapacity in Brazil Auto 1994-2001 3,100 Thousand vehicles per year 3,000 2,750 2,500 2,300 1,399 1,283 2,125 1,173 1,900 141 Total capacity 1,700 1,800 799 1,213 162 Excess 263 200 capacity 1,984 Actual 1,738 1,597 1,717 1,701 1,500 1,537 1,501 production 1,287 1994 1995 1996 1997 1998 1999 2000 2001 2002 Utilization 88 75 91 93 65 51 57 57 55 Percent Note: Exports are usually 20-24% of production (only 16% in 1995-1996). Capacity figures reported are for end of year. Total capacity numbers are rough estimates, and depend on each OEMs’ assumptions about shift lengths, etc. Source: Anfavea; CSM Worldwide; Lafis; Just-auto.com; McKinsey global institute
  • 434.
    Largest FDI impactComes Through Induced Competition Labor productivity* 84 356 156 144 100 38 Productivity Improve- Improve- Exit of Entry of Productivity in 1992-93 ments at ments at PAL New in 1999-00 HM Maruti players Indirect impact of Direct impact FDI driven by competition of FDI * Equivalent cars per equivalent employee; indexed to 1992-93 (100) Source: McKinsey Global Institute
  • 435.
    ROUGH ESTIMATE Large Benefitsfrom Informality in Brazil Indexed to formal sector net margin = 100 176 Mexico 100 36 26 14 Key advantage for informal retailers in Brazil, but not Mexico 345 Brazil 40 55 100 150 Formal player VAT and Social Income tax Informal net income special taxes security evasion player net evasion payment income evasion Note: Analysis modeled for a representative supermarket – informal sector assumption is that 30% net sales and employee costs go unreported Source: McKinsey analysis
  • 436.
    Priorities among multipleobjectives Similar emphasis EXAMPLES Benefits to Efficient Proceeds for Universal Attract Networked Country customers industry government service investments readiness Germany   France   Developed countries U.K. (1)  U.K. (2)   Broadly favored Sweden   market efficiency U.S.    and competition Australia   New Zealand   Japan  South Korea    Argentina (1)  Argentina (2)  Compromised Brazil    between Emerging countries Chile (1) Chile (2)   efficiency, privatizat Mexico (1)  ion proceeds and Mexico (2)  teledensity Czech Republic     Hungary    Poland   Russia   Malaysia    South Africa   Promoted tele-     Developing China countries     density and India Indonesia   additional Philippines  436 investments
  • 437.
    Measurable dimensions • Teledensity Universal access • Price levels Benefits to consumers • Incumbent performance Proceeds to government * Footnote Source: Source 437
  • 438.
    Proceeds to Government Change in performance and relative value of incumbent % median values At flotation Flotation + 3 years P/E premium over main stock EBITDA EBIT market index 51 46 41 Countries with 30 32 priority on proceeds to 21 Government 53 Countries with no 43 priority on 26 28 27 proceeds to 17 Government 438
  • 439.
    4 McK HighEfficiency Time Management How to make a scheduling table Remember to have a summary on your table everyday; The last step to finish the table; It is not artwork The Key is content Any styles you want  Through the  Be simple;  Either on a notebook table, Find the shortest  The more  Either on your PDA… path to the success complicated table  Through the  Either a chart, or an is, the worse effect table, self-examination Excel… will be. on your work.  The content of the table: perspective of the future as well as the control of present Precondition: INSISTENT 439
  • 440.
    4 McK HighEfficiency Time Management STEP 1: One Day one Table • The advantages of scheduling daily life with a table Tables make us clear with the Tables save time Tables enhance enthusiasm purpose anytime – Goals are important to the success; – Sometimes, we heard: “God, how – Tables make the goals more clear; time flies!”, “It’s not urgent, leave it – When you finish the work a – Goals cannot be settled one time. tomorrow”. “I’m sorry, I’m late”.... It should be evaluated/modified along day, you could check which you’ve the time passing; – Tables arrange things according to done, which you haven’t done and priorities; which you could have done better so – Tables make the goal to be that your enthusiasm can be touchable and actual that avoids – Time is equal to people whether he is success or not. enhanced; wasting time aimlessly; – Key points: Priorities – A Table each day will make – E.g.: Try use 10 minutes everyday complicate things simple and keep to write down the current goals. One you in passion; week later, you will have dozens even hundreds of achievable goals. – Key words: passion – Key words: Enforce 440
  • 441.
    2 Do theimportant things rather than urgent things Do things urgently, then the things not urgent Directly Result in Lower Effectiveness People with lower Effectiveness spend 80% time and energy on the urgent things. In their mind: Things ‘MUST’ be done today  Most Urgent Things ‘SUPPOSE ’ to be done today  Quite Urgent Things ‘CAN’ be done today  Not Urgent The more urgent a task is, the less important it will be. Examples: Long term planning, personal medical check are sometimes delayed by ‘Most urgent’ issues: telephone meetings, reporting forms 441
  • 442.
    AN $800 BILLIONESTIMATE IS REASONABLE IN A MILD RECESSION Estimated cumulative credit losses: today’s crisis Estimated cumulative credit losses: past crises $ Billions % of GDP 2,000 35.0% 35 Components of credit loss 30 • Residential mortgages • Commercial real estate • Credit cards and auto loans 25 • Commercial and industrial loans 1,280 • Corporate bonds 1,156 20 945 15.0% 800 15 625 500* 10 400* 319 5.9% 5 4.0% 0 Write-offs Jan Merrill Lynch* McKinsey McKinsey IMF Goldman McKinsey Allianz US Savings McKinsey Japan Emerging to date Hatzius** (Bounce Back (mild Sachs (End of an Era Dresdner and Loans (mild banking markets scenario)** recession scenario)** (1986-95) recession crisis banking crisis scenario)** scenario)** (1990-99) (1997-98) % of 2.4% 3.0% 3.7% 4.6% 5.9% 7.0% 8.6% 9.6% 14.8% $B $275 $800 $750 $400 GDP * U.S. residential mortgages only ** Note: Mild recession scenario assumes little or no real economic growth in 2008 and economic recovery begins in early 2009. Bounce Back scenario assumes Bounce Back begins in late 2008. End of an Era scenario NYO-AAA123-20080607- 442 assumes little or no growth in 2008 and through the first half of 2009 with recovery beginning in the second half of 2009. Sources: McKinsey analysis, IMF, Goldman Sachs, BEA U.S. Dept. of Commerce
  • 443.
    LOSSES ARE LIKELYTO COME FROM RESIDENTIAL AND COMMERCIAL $ Billions MORTGAGES 68% of total 130 800 130 120 280 140 Subprime Non subprime Commercial Consumer credit* Corporate Total residential residential mortgage credit*** Goldman 330** 170** 183 223 251 1,157 Sachs (3/7) IMF 375 188 240 20 120 945 * Losses incremental to normal expected losses NYO-AAA123-20080607- 443 ** Assuming that two-thirds of residential mortgage losses are from subprime mortgages *** Including high yield bonds and leveraged loans
  • 444.
    HOW FAR DOWE HAVE TO GO? THE BANKS ARE NOT THERE YET! Impact on global banks 3 year estimate (2008-2010); Capital, $ billions Total book equity Corresponds to $80 of the top 400 US ~80 billion in assets sold commercial banks ~165 ~$1.3 trillion ~132 500-600 Possible actions going forward ~550 (2007) ~232 • Reduce capital through 300-350 retained earnings* ~8 • Cut dividends further • Continue raising capital • Reduce assets on balance sheet to free up capital Capital impact Shortfall for Capital required Tax shield Total capital Capital raised Capital freed up Capital shortfall of expected total 3 years future due to SIV’s/ reduction from shortfall since Jan-07 through assuming return write-down loan origination conduits added to write downs financial to on balance since Jan-07 given shutdown of balance sheet asset sales sheet structure securitization markets Estimated based Estimated Assuming a McKinsey Bloomberg Banks have been Could increase further on projected based on $1.6 30% blended estimates estimates of able to unload due to MBS, ABS and Trillion in SIV’s and tax rate ~$80 B in • Capital capital raised by CDO demand conduits added to assets, freed requirement banks since from credit banks balance capital assumed increases Jan-07 worthy sheets (~$800 B based on 10% • Need to reduce borrowers, whic from US banks and capital leverage ratios** h cannot be met ~$800 B from requirements European banks) * Retained earnings expected to be a total of $330 billion for 2008-20010, assuming a reduced dividend payout ratio at 2001 level (~40%, cf. 2006 average payout ratio of 55%) over net income of top commercial banks worldwide, estimated to be similar to 2001 to 2003 net earnings ($550 billion) NYO-AAA123-20080607- 444 ** Reducing leverage ratios back to 2002 values would require an additional $100-200 billion in capital Note: Total assets of top 400 largest banks in U.S. amount to ~$22 trillion Source: IMF; Bloomberg; SNL financial database; team analysis
  • 445.
    Our Value Proposition Business Value Innovation Frontier • Wireless Applications Enhancement • Bluetooth • IT Strategy Consulting • Business Intelligence • Process & Change Utility • Collaborative Commerce Management Consulting • Mobile Enhancements • Consumer Portals • Infrastructure Management • Dealer Management System • eSecurity Competitive • SCM/CRM Advantage Focused • ERP Applications • Employee Self Service Portals Effectiveness Focused Efficiency Focused Relationship Complexity
  • 446.
    Defining moments “From thefirst day in dealing with Wipro, there's been nothing but quality ,character, highest integrity, highest quality work. As a Joint Venture, you wouldn't find a better partner. As a supplier, you wouldn't find a higher quality partner.” Jack Welch GE “ Our vision for the future is everything for the internet …. By providing all of the communication processes for that technology. Wipro is right there in the center of that vision .” Patrick Burke Director, Global Development, Compaq “... when I ask them (Wipro) to do a difficult task and they stand up and say they will do it, they'll move heaven and earth to make sure the job's done. The integrity and personal commitment that's been proved to me is extremely gratifying” Jim Shields Director International Carriers Division Nortel Networks.
  • 447.
    India – TheDestination of Choice for Outsourcing “Two out of every Five Fortune companies outsource to India.” NASSCOM - 2001 “Vendors rate India as the number 1 choice for offshore outsourcing” World Bank “India is the most mature region for offshore outsourcing” IDC - 2001 “India has 80% of the US outsourcing market” Giga Information Group –2000
  • 448.
    India – TheDestination of Choice for Outsourcing  India is one of the hottest locations for offshore outsourcing with software exports to the tune of $6.2 bn in 2000-01 and a CAGR of 62.3% for the last five years*  During 2000, 185 of the Fortune 500 companies outsourced their software requirements to India*  According to a Mckinsey-Nasscom study, the potential for software services exports from India will be USD 50 billion by 2008 India Vendor Sophistication Philippines (Number, Quality) Cost China India CIS Low Cost High Quality Development Mexico People Sophistication Quality of Supply (Number, Cost, Language Skills) (Resource Availability, CMM Level, Cultural Fit) Source: Mckinsey-NASSCOM
  • 449.
    Quality Excellence –Setting International Benchmarks PCMM • Well-defined skill sets, role based competency mapping, ease of replaceability • The world’s first PCMM Level 5 company in Dec 2001 Level 5 • Reinforcing our technical competence with this quality standard for Telecom TL 9000 • World’s first Software Services company to be certified in Nov 2001 • Sustaining Continuous process improvements by eliminating causes of defects Six Sigma • Started in 1997. 1000+ projects initiated till date SEI-CMM • For driving in-depth and Continuous process improvements Level 5 • The World’s 1st IT Services Company Achieved in 1998 ISO 9001 • Built the basic framework for the processes • Achieved in 1995
  • 450.
    Integration planning framework Strategy • Strategic priorities • Go to market strategy • Portfolio • Channel strategy Measures Structure & process • Customer satisfaction • Organization structure • Financial • Systems & processes • Employee satisfaction • Information flows and • Operational excellence decision making process • Recognition and reward • Financial & information systems systems architecture People & culture • One common culture • Retention of top talent • New competencies for our people • Roles and responsibilities Managing a Smooth and page 450 August 23, 2009 Successful Integration
  • 451.
    Culture integration planning framework Sample input Structure • Newco exec Strategies culture session & process • HP historical • CPQ historical • New HP brand Corporate • Competitive objectives environment • Customer Metrics & Behaviors Values rewards Sample output • Vision & governance for new company • Balanced scorecard & pay metrics • Leadership selection • Formation & start-up Policies & of new teams practices • Customer (quality) initiatives Managing a Smooth and • FastStart program page 451 August 23, 2009 Successful Integration
  • 452.
    The new worldof HP IT Mailboxes Weekly email volume 229,000 Number of countries 24 million >160 Number of desktops Accounts 220,000 232,632 Sites networked # of network 1193 devices 39,000 Applications Hits/day >7000 on @hp employee portal # of daily calls IT professionals >2 million (IT help 10,000 centers) 8000 Managing a Smooth and page 452 August 23, 2009 Successful Integration
  • 453.
    Five Stages ofChange Management Managing a Smooth and page 453 August 23, 2009 Successful Integration
  • 454.
    Overview: HP’s PeopleStrategy Best Place to Work Energize High Performance Workplace Mobilize New HP Foundation Stabilize Managing a Smooth and page 454 August 23, 2009 Successful Integration
  • 455.
    and heating needswill increase substantially Electrical capacity requirement forecast Summer peak load, MW New York City population forecast 14,700 Millions of residents 11,400 +29% 9.1 8.2 +11% 2005 2030 Electrical consumption forecast Millions of MWh per year 72 50 +44% 2005 2030 2005 2030 Heating fuels demand forecast + Million MMBtu per year Increased use of appliances and air conditioning 422 480 +14% 2005 2030
  • 456.
    Overview of NYCCO2 emissions reduction plan 1 AVOIDED SPRAWL 15.6 MIL TONS/YR 2 CLEAN POWER (30%) 3 10.6 MIL TONS/YR EFFICIENT BUILDINGS (50% 4 16.4 MIL TONS/YR EFFICIENT TRANSPORTATI (20%) 6.1 MIL TONS/YR Source: Mckinsey Team analysis
  • 457.
    key areas fortargeted incentives Incremental monthly residential Average cost Payback to avg. (HH) to participant participant City to lead by example: 30% reduction in energy charge* School: $400k 10 yrs 1 Institutional & use by 2017 (retro-fits, lighting upgrades, O&M) $0.18 EX Governmental All major institutional buildings Hospital: $265k 4-6 yrs (medical, spiritual, educational) challenged to Large commercial buildings – efficiency upgrades to match the city’s targets Large: $340k 3 yrs 2 Commercial & centralized systems and upgrade lighting $0.61 EX Industrial Small commercial and retail – upgrade lighting at Small: $7k 3 yrs change of occupancy or major rehab Efficiency upgrades to centralized systems in large Large: $50k 3-4 yrs residential buildings with >50 units EX 3 Residential $0.32 Immediate Direct install program of compact fluorescent lights Small: $0 in all residential units New buildings required to be 20% better than 4 New Energy Code $0.12 Cost neutral Immediate construction Graduated rewards system for applying ambitious payback energy efficiency standards in new buildings Market transformation through incentives along 5 Appliances supply chain $0.45 Cost neutral Immediate Work at state and federal level to steadily improve payback standards for appliances and electronics Outreach, trai Education of the public * ning and Training for building professionals quality Certification of energy efficiency professionals control * Assumptions: ratepayer funds spread over 8.5 yrs; contribution to SBC funds from residential segment at 31%; ~18% funding overlap of existing DSM programs and new initiatives Source: NAESCO, team analysis
  • 458.
    Why we targetInstitutions and Government for 1 accelerated action. Key factor: Result: They have the most • Institutions and government are long-term Longer paybacks/ life-cycle to gain building owners analysis make sense • The same entity that pays the capital Investments will result in costs, pays for energy consumption and repairs savings to the investor (aligned incentives) • The size of institutional building portfolios/ It’s worth taking on the campuses makes the intellectual capital learning curve involved in energy savings more cost-effective • The missions of institutions and government CO2 reduction is good for the are aligned with the public good image of governments and institutions They will have a • Institutions and government account for 18% 5% reduction in CO2 from large impact of the city’s building-related CO2 emissions NYC buildings in 10 yrs • Work on this scale could help transform the Creation of a large trained market workforce and codifying best practices in efficiency Universities may have a particular role to play in critiquing and codifying the discipline of Building Efficiency
  • 459.
    Achievements …. Expected: 35 Client- First major client Execs, 100 support & signed up 900 Professionals Founded & 22 Client-Execs, 78 EVS-Shanghai Commenced Acquired the IP of support & 450 Research Centre Will CommNOW in USA Operations Professionals be Operational 12-’00 07-’01 03-’02 12-’02 12-’03 12-’04 06-’05 08-’05 12-’05 Achieved 12 Client-Execs, 23 support 26 Client-Execs, 94 profitability & 205 Professionals support & 650 Professionals After achieving profitability, EVS has been doubling every year and hopes to do so until December 2006! Goal: To have 5,500 billable professionals by December 2010.
  • 460.
    Management Team Alok Aggarwal Marc Vollenweider • Chairman • President & CEO • PhD, Johns Hopkins in EECS • MBA, INSEAD • BTech (Elec) IIT Delhi • Masters in Telecommunications • Ex-Director of IBM (16 years, US/India) Engineering, ETH Zurich • Ex-Partner at McKinsey Robert Daigle Ashish Gupta • VP Marketing and Sales • COO & VP Operations • IBM Marketing & Sales Executive • MBA, Carnegie Mellon • Managed worldwide B2B Sales Group • BTech (Mech.) IIT Delhi • Managed worldwide Supply Chain • Ex-Engagement Manager, McKinsey & Sales Group Co.
  • 461.
    Truly Global North America Europe Marketing and Sales, Front- • Dr. Alok Aggarwal, NY • Marc Vollenweider, AT & CH end on client projects • Robert G. Daigle, ME • Mike Taylor, UK • David E. Cooley, CT • Amie Stark, UK • Andrew Adelson, MA • Ollie Snelling, UK • Donald Kruszenski, CA • Geoff Simmons, UK • Edmund Voyer, NY • Prajeet Patel, Nordic • George Sawyer, CA • Tomas Backman, Nordic • Marty Perelstein, CA • Hedda P Moller, BENELUX • Mahesh Bhatia, CA • Jean Francois Lengelle, France • Ravi Prakash, CA • Reinhard Lorek, Switzerland • Sumathi Pundit, Canada • Urs Dommann, Switzerland Evalueserve Asia-Pacific Israel India • Daniel Sadhu, Singapore • Holding company registered at • Laurence Neumann • Ashish Gupta, Delhi-Gurgaon • William Kemmery, Australia Bermuda • 650 professionals Brazil • Infrastructure, HR, IT, Finance, Lo gistics • José Edson Bacellar, Brazil Operations, Service Back-end Offices
  • 462.
    Unemployment Rates Shortages Global Labour for Key Economies Global Labour Shortages Netherlands Sweden Canada 5.6% Germany 6%* 6.4% 10.6% United Kingdom Japan 5.3%* France 2.4% 10.1% United States Austria Portugal 4.4% 4.7% 6.5%* Australia Brazil 4.6% 11.5% Note:Periods vary Source: Quickseek (August New Zealand 2006) 3.6%*
  • 463.
    Education – Helpingyoung people achieve their potential through effective business-education links Understand Identify best practice; develop portfolio of Support activity: education- member activities; to fill gaps, analyze, test Enterprise, Employability, Leadershi business link and define activity p & Management Members’ Business-Education link activity supported by BITC & partners Help and inspire young people to Most companies are committed to supporting education, and they wish to do so in the most efficient and effective ways to make achieve their maximum impact. BITC provides support and guidance in making the business case for their involvement, and tailors its support to potential, thereby reflect its understanding that companies have different needs, and that involvement takes place at different levels: the Board and senior fulfilling BITC’s management, the CSR department, and staff. Companies’ involvement takes the form of corporate support, and voluntary activities by charitable their employees, particularly in schools in challenging circumstances. purposes Corporately: Employee volunteering; For example, forming partnerships with schools, and sponsorship; Pupil support: e.g. careers advice, role models, work experience; Supporting Producing curriculum resources; Development of qualifications & learning: e.g. literacy and numeracy, languages, enterprise; School skills; Apprenticeships; Diplomas; Training for teachers; Pupil and Management: e.g. Governors, specific advice and expertise on areas such as teacher visits; Guidance to suppliers. finance, property planning and sustainability. BITC – Research and development BITC Member services – Engagement and support In education: Looking at what other organisations are doing, the education Encouraging companies to do, to keep doing, to do more, with an emphasis on system as a whole, education policy and schools’ needs. activity in schools operating in challenging circumstance Developing new In business: Looking at what BITC members and non-members are doing and programmes, leading to more effective engagement by companies and their what their business needs are employees. . In education-business links: identifying opportunities, developing and Collaborating with members and partner organisations. Harnessing experience testing new activities, concepts and engagement models, and evaluating and expertise to inform policy development and campaigning impact. Research Analysis Recommending a portfolio Thought leadership Advisory services Awards, profile and Benchmarking Identifying best practice of activities Policy development Training and seminars marketing Measuring impact Reporting Programme development Programme management Networking and events Campaigning Piloting Brokerage Lobbying Feedback – measuring impact
  • 464.
    The challenge ofglobal logistics PRODUCT MARKET LINE DIVERSITY PRODUCTION CONCENTRATION DISPERSION Techno- Custo- logy / dev- mer elopment Parts / Marketing Components Inbound Physical /retailing supply Assembly distribution • Shorter product • Concentrated life cycles demand • Product / model • Price erosion proliferation • Global sourcing • Focused factories Page 464
  • 465.
    Cause and effectanalysis No Stock Lead-Time Available Too Short Materials Supply Problem Failure to Inflexible Achieve Plan Systems Forecasting Capacity Problems Failure to Constraint Deliver on Time Inadequate Communications Poor Process Control Inadequate Supplier Poor Management Scheduling Carrier Quality Performance Problems Page 465
  • 466.
    VALUE DRIVER BREAKDOWNCHART Key source of value for the acquirer 1 … • Ability to maximize the speed and recovery of … 2 Processes • Ability to … processes • Ability to integrate and rationalize … and other channels 3 Distribution Cost savings 4 Infrastructure • Ability to combine corporate/regional infrastructure 5 IT • Ability to upgrade overall technology 6 Operations • Ability to quickly centralize operations 7 Product/Segments • Ability to upgrade product range and increase cross-sell Revenue enhance- ment • Ability to ensure geographic growth and synergy 8 Geographies 9 Interest Expense • Ability to reduce cost of funds Treasury improve- ment Interest Income • Ability to leverage scale and improve trading income 10 466
  • 467.
    GE Multifactor PortfolioMatrix Industry Attractiveness High Medium Low Protect Invest to Build selectively Position Build High Selectively Limited Build selectively manage for expansion or earnings harvest Invest/Grow Medium Selectivity /earnings Protect & Manage for Divest refocus earnings Low Harvest /Divest
  • 468.
    10 Best Practicesunder the SCRM best practices. following categories: • RM Programs’ Coordination with Partners • Supply Chain Risk Identification • Sourcing Risk Mitigation Strategies Configure to Reduce Risk : • Supply chain Risk Monitoring • Crisis Communication Planning • Supply Chain Business Rules • Supply Chain Risk Assessment • Supply Chain Information • Supply Chain Network Visibility and Coordinated Risk Quantification of • Supply Chain Risk Management Risk Management Formal Risk Supply Chain Management Designed for Risk Best Practices Supply Chain Risk Management SCOR 9.0 for Risk Management Training 468
  • 469.
    Defining Supply ChainRisk Management Supply chain risk management is the systematic identification, assessment, and quantification of potential supply chain disruptions with the objective to control exposure to risk or reduce its negative impact on supply chain performance. Potential disruptions can either occur within the supply chain (e.g. insufficient quality, unreliable suppliers, machine break-down, uncertain demand etc.) or outside the supply chain (e.g. flooding, terrorism, labor strikes, natural disasters, large variability in demand etc.). Management of risk includes the development of continuous strategies designed to control, mitigate, reduce, or eliminate risk. Copyright © Supply Chain Council. 469 2007. All rights reserved.
  • 470.
    Value-At-Risk 1 Value-at-risk (VaR) is a category of risk metrics that describe probabilistically the market risk of a trading portfolio. 2 Value-at-risk is widely used by banks, securities firms, commodity merchants, energy merchants, and other trading organizations. 3 Such firms could track their portfolios' market risk by using historical volatility as a risk metric. They might do so by calculating the historical volatility of their portfolio's market value over a rolling 100 trading days. 4 The historical volatility would illustrate how risky the portfolio had been over the previous 100 days. Source: www.riskglossary.com Copyright © Supply Chain Council. 470 2007. All rights reserved.
  • 471.
    Accenture example 6. Embedding People Developer Mindset among Line Managers • Mindset/Culture • Need to have the right attitude towards developing people Comprehension Capability • Need to understand what it takes to • Need to have the tools and be a People Developer capabilities to deliver the correct People Developer behaviours Building Leaders as People Developers Capacity Commitment • Need the time and support to • Need the motivation to deliver actually absorb and deliver People Developer behaviours People Developer behaviours . 471
  • 472.
    World Labor Supplies(Projections for 2020) -2 -1 -6 0 -3 UK Czech Republic Russia Ireland 2 -17 -3 France 2 Germany -10 -9 Spain Italy Turkey US -3 3 China Israel Iraq Japan Pakistan 5 Mexico -2 India Bangladesh 7 Egypt 0 Vietnam 19 4 47 5 4 1 Philippines 3 Malaysia -0.5 Australia 5 Indonesia Surplus or shortfall is calculated keeping the ratio of working population (age group 15-59) to total population constant Source: U.S. Census Bureau; IBM 472
  • 473.
    Sustained Worldwide Growth Russia 6.5 Sweden 4.4 Poland 5.8 Spain 3.8 Mexico Czech Rep. 5.8 4.6 Denmark 3.8 Hungary 3.6 US 3.5 Austria 3.3 Canada 1.4 Belgium 3.1 UK 2.8 China 10.4 Germany 2.8 India 9.2 Netherland 2.6 Singapore 7.2 Switzerland 2.4 Hong Kong 6.8 France 1.9 Malaysia 5.8 Venezuela 10.2 Indonesia 5.5 Italy 1.7 Argentina 8.7 Taiwan 5.0 Colombia 3.7 Philippines 4.8 Thailand 4.7 Brazil 3.2 Korea 4.6 Chile 2.9 Japan 2.7 Australia 2.2 473
  • 474.
    The Transformation Journey StreamliningHR alone does not yield the full value of Human Resources. Transformed HR Strategic solutions, High Performing Workforce • Increased revenue per FTE • Improved employee satisfaction • Reduced voluntary turnover • Increased retention of key talent • Improved workforce performance Challenge Continues Effectiveness Improvement Evolved HR (Strategic HR Workforce) Reorganized, proactive services • Increased ability of HR to focus on strategic tasks • Reduced cost per hire • Reduced time to proficiency • Increased customer satisfaction levels • Lower HR influenced costs Streamlined HR Reduced cost to serve • Reduced HR operating costs per FTE Traditional HR Decreased manager time per HR transaction Most companies Rules & compliance • Decreased cycle time per HR transaction focused, manual, back making progress office function Efficiency Improvements (Technology-enabled Service Delivery) 474
  • 475.
    Morgan Stanley Requirements for Success Importance of Culture “Despite leaner times, Morgan Stanley has been one of the most successful European banks and was the first major tenant at Canary Wharf, helping to build the area‟s success.” “After September 11, hotlines and counselling sessions were used heavily. As one employee wrote: “Morgan Stanley showed its true character and strength during the tragedy.” The Sunday Times, 100 Best Companies to Work for 2002 (March, 2002) “By general consensus in the investment banking community, there is something special about Morgan Stanley's London office” “…what keeps them here is a team culture, a sense that this is a meritocracy…” Fortune, Best Companies to Work for – 10 Great Companies in Europe (February 4, 2002) “…[Morgan Stanley‟s] recent success has been nothing short of sensational.” “Several employees in our survey praise Morgan Stanley for being a meritocracy.” The Sunday Times, 50 Best Companies to Work for 2001 (February, 2001) 23
  • 476.
    Levels of StrategicPlanning Copyright © Houghton Mifflin FIGURE 2.3 2 | 476 Company. All rights reserved.
  • 477.
    Growth-Share Matrix Developedby the Boston Consulting Group Source: “The BCG Portfolio Matrix” from the Product Portfolio Matrix, © 1970, The Boston Consulting Group. Reproduced by permission. FIGURE 2.4 Copyright © Houghton Mifflin 2 | 477 Company. All rights reserved.
  • 478.
    Copyright © HoughtonMifflin 2 | 478 Company. All rights reserved.
  • 479.
    Organizing the MarketingUnit Alternatives for Organizing the Marketing Unit Centralized Marketing Product Geographic Customer or Functions Groups Regions Types Decentralized Copyright © Houghton Mifflin 2 | 479 Company. All rights reserved.
  • 480.
    The Marketing ControlProcess FIGURE 2.5 Copyright © Houghton Mifflin 2 | 480 Company. All rights reserved.
  • 482.
    AN $800 BILLIONESTIMATE IS REASONABLE IN A MILD RECESSION Estimated cumulative credit losses: today’s crisis Estimated cumulative credit losses: past crises $ Billions % of GDP 2,000 35.0% 35 Components of credit loss 30 • Residential mortgages • Commercial real estate • Credit cards and auto loans 25 • Commercial and industrial loans 1,280 • Corporate bonds 1,156 20 945 15.0% 800 15 625 500* 10 400* 319 5.9% 5 4.0% 0 Write-offs Jan Merrill Lynch* McKinsey McKinsey IMF Goldman McKinsey Allianz US Savings McKinsey Japan Emerging to date Hatzius** (Bounce Back (mild Sachs (End of an Era Dresdner and Loans (mild banking markets scenario)** recession scenario)** (1986-95) recession crisis banking crisis scenario)** scenario)** (1990-99) (1997-98) % of 2.4% 3.0% 3.7% 4.6% 5.9% 7.0% 8.6% 9.6% 14.8% $B $275 $800 $750 $400 GDP * U.S. residential mortgages only ** Note: Mild recession scenario assumes little or no real economic growth in 2008 and economic recovery begins in early 2009. Bounce Back scenario assumes Bounce Back begins in late 2008. End of an Era scenario NYO-AAA123-20080607- 482 assumes little or no growth in 2008 and through the first half of 2009 with recovery beginning in the second half of 2009. Sources: McKinsey analysis, IMF, Goldman Sachs, BEA U.S. Dept. of Commerce
  • 483.
    LOSSES ARE LIKELYTO COME FROM RESIDENTIAL AND COMMERCIAL $ Billions MORTGAGES 68% of total 130 800 130 120 280 140 Subprime Non subprime Commercial Consumer credit* Corporate Total residential residential mortgage credit*** Goldman 330** 170** 183 223 251 1,157 Sachs (3/7) IMF 375 188 240 20 120 945 * Losses incremental to normal expected losses NYO-AAA123-20080607- 483 ** Assuming that two-thirds of residential mortgage losses are from subprime mortgages *** Including high yield bonds and leveraged loans
  • 484.
    BANKS ARE EXPECTEDTO INCUR ~$550 BILLION IN CREDIT LOSSES, MORE THAN HALF OF WHICH HAVE BEEN REALIZED ~$550 billion in credit losses expected for banks, out of ~$800 billion total losses for financial institutions* So far banks have realized more than ½ of their losses Expected total write-downs for financial institutions Current write-downs per bank $ Billions $ Billions, April 30, 2008 Citigroup 41 UBS 38 ~800 ~120 Other Merrill Lynch 32 250 financial ~130 institutions Bank Of America 15 ~130 RBS 15 Morgan Stanley 13 550 Banks HSBC 13 ~420 JPMorgan Chase 10 Credit Suisse 10 Resid. Com. Cons. Com. Total Other 124 Real Credit Credit Real Estate Estate Total 309 *NYO-AAA123-20080607- Losses for global financial institutions from U.S. borrowers 484 Source: Company reports, IMF estimates, Goldman Sachs estimates; Bloomberg; team analysis
  • 485.
    ASSET WRITEDOWNS ANDLOSSES AT BANKS AND SECURITIES FIRMS KEEP Cumulative asset writedowns and credit Cumulative asset writedowns and credit losses USD billions RISING losses by fiscal quarter* to date by institution** Citigroup 38 43 UBS Merrill Lynch 37 HSBC 20 379 IKB Deutsche 16 Bank of America 15 Royal Bank of Scotland 15 Morgan Stanley 13 JPMorgan Chase 10 Credit Suisse 10 Washington Mutual 9 Deutsche Bank 8 Wachovia 7 Credit Agricole 7 HBOS PLC 7 208 Total losses to date: USD 379 Fortis 7 Bayerische Landesbank 7 bn, including ING 6 • ~USD 320–330 bn in Mizuho 5 asset writedowns CIBC 4 • ~USD 50–60 bn in Wells Fargo 4 credit losses Societe General 4 WestLB 4 Dresdner 4 49 Lehman Brothers 3 E*Trade 3 Natixis 3 4 Barclays 3 Lloyds 3 2Q 07 3Q 07 4Q 07 1/2Q 08 Bear Stearns 3 Nordbank HSH 3 National City 3 Goldman Sachs 3 Others 54 NYO-AAA123-20080607- 485
  • 486.
    HOW FAR DOWE HAVE TO GO? THE BANKS ARE NOT THERE YET! Impact on global banks 3 year estimate (2008-2010); Capital, $ billions Total book equity Corresponds to $80 of the top 400 US ~80 billion in assets sold commercial banks ~165 ~$1.3 trillion ~132 500-600 Possible actions going forward ~550 (2007) ~232 • Reduce capital through 300-350 retained earnings* ~8 • Cut dividends further • Continue raising capital • Reduce assets on balance sheet to free up capital Capital impact Shortfall for Capital required Tax shield Total capital Capital raised Capital freed up Capital shortfall of expected total 3 years future due to SIV’s/ reduction from shortfall since Jan-07 through assuming return write-down loan origination conduits added to write downs financial to on balance since Jan-07 given shutdown of balance sheet asset sales sheet structure securitization markets Estimated based Estimated Assuming a McKinsey Bloomberg Banks have been Could increase further on projected based on $1.6 30% blended estimates estimates of able to unload due to MBS, ABS and Trillion in SIV’s and tax rate ~$80 B in • Capital capital raised by CDO demand conduits added to assets, freed requirement banks since from credit banks balance capital assumed increases Jan-07 worthy sheets (~$800 B based on 10% • Need to reduce borrowers, whic from US banks and capital leverage ratios** h cannot be met ~$800 B from requirements European banks) * Retained earnings expected to be a total of $330 billion for 2008-20010, assuming a reduced dividend payout ratio at 2001 level (~40%, cf. 2006 average payout ratio of 55%) over net income of top commercial banks worldwide, estimated to be similar to 2001 to 2003 net earnings ($550 billion) NYO-AAA123-20080607- 486 ** Reducing leverage ratios back to 2002 values would require an additional $100-200 billion in capital Note: Total assets of top 400 largest banks in U.S. amount to ~$22 trillion Source: IMF; Bloomberg; SNL financial database; team analysis
  • 487.
    CLO STRUCTURE ISEXPECTED TO CHANGE GOING FORWARD Typical CLO structure prior to crisis Potential CLO structure going forward Asset Liability Asset Liability 65-70% AAA BB 65-75% 70–75% AAA BB 60-80% 5-7% AA 5-7% A 10-20% AA B 2-4% BBB 10-20% 5-10% ≤BBB Second 2-4% BB lien B 20-40% 5-15% 6-8% Equity 10-15% Equity Expected changes • Higher quality underlying assets • Tranche consolidation • Larger equity tranche • More protective covenants NYO-AAA123-20080607- 487 Source: Interviews; McKinsey
  • 488.
    New York’s CO2emissions differ from the rest of the country. Buildings dominate. 9% Other 8.5% Methane 23% Transportation 27% 10% NYC’s CO2 emissions reduction strategy will have to Industry concentrate on the 23.5% building sector…in 69% particular the Non- existing buildings. industrial 32% buildings Methane USA NYC -2%
  • 489.
    But as NYCgrows, power and heating needs will increase substantially Electrical capacity requirement forecast Summer peak load, MW New York City population forecast 14,700 Millions of residents 11,400 +29% 9.1 8.2 +11% 2005 2030 Electrical consumption forecast Millions of MWh per year 72 50 +44% 2005 2030 2005 2030 Heating fuels demand forecast + Million MMBtu per year Increased use of appliances and air conditioning 422 480 +14% 2005 2030
  • 490.
    New York Citywill keep electrical consumption flat, increase supply efficiency, and reduce heating fuel demand ESTIMATES Targets, expressed as change based on 2005 Power supply Power Heating levels CO2 intensity demand demand Business as usual changes by 2015 -2% reduction +17%* growth +3% growth A Incentivize displacement of dirty -13 to - B NYC plants with ~2-3 GW of new Diversify and expand NYC’s 17%** -0% Tactical steps for C builds (1.5 GW ahead of need) Enable clean distributed generation natural gas supply, -1% City to enable D and demand responserenewable Foster the market for -0% E Fast-track 6 demand management energy 1) Institutional/Government initiatives across: -1% -6% now 2) Commercial/Industrial -6% -2% 3) Residential -4% -1% 4) New construction -0% -2% 5) Appliances -2% 6) Smart metering -1% Interim subtotal (2015) -16 to - +3% -8% Business as usual changes 2015-30 -2% 20% +27%* +11% long-term Potential monitor Deploy alternative technology -14 to - steps to (nuclear/wind/solar) Long-term demand reduction (add’l 18% -30% -20% PlaNYC goal penetration, etc.) -34% 0% -17% Source: Mckinsey Team analysis
  • 491.
    Overview of NYCCO2 emissions reduction plan 1 AVOIDED SPRAWL 15.6 MIL TONS/YR 2 CLEAN POWER (30%) 3 10.6 MIL TONS/YR EFFICIENT BUILDINGS (50% 4 16.4 MIL TONS/YR EFFICIENT TRANSPORTATI (20%) 6.1 MIL TONS/YR Source: Mckinsey Team analysis
  • 492.
    Percent of totalEnergy (Btu) Energy consumption in New York City What we use energy for Heat Hot water LightingAppliances* Cooling** ther Total O 1-4 family res7.6% 2.6% 1.7% 2.2% 0.6% 0.0% 14.7% % of City’s total Multi-family 7.4% 7.4% 3.0% 3.9% 1.2% 0.0% 22.7% % of City’s Where We Use residential total Commercial8.5% 2.8% 10.2% 4.5% 4.5% 0.9% 31.4% % of City’s Energy total Industrial 2.6% 2.1% 4.0% 3.3% 1.1% 0.2% 13.2% % of City’s total Institutional/Gov 6.3% 4.0% 3.6% 1.7% 1.4% 0.9% 17.9% % of City’s ernment total All 32.4% 18.9% 22.5% 15.5% 8.7% 2.0% 100% types * Appliances includes plug loads: electronics, refrigerators and appliances **Cooling includes ventilation as well as air conditioning Source: ConEd, KeySpan, NYSERDA. Additional assumptions for sector breakdowns for NYS from EIA (DOE) website and US Census NYC Housing survey; Components of sector breakdowns from National data on EERE (DOE) Website
  • 493.
    Efficiency - Prioritizefive key areas for targeted incentives Incremental monthly Average Payback to residential cost to avg. City to lead by example: 30% reduction (HH) School: participant participant 10 yrs EX 1 Institutiona in energy use by 2017 (retro- $0.18 charge* l& $400k Hospital: 4-6 yrs fits, lighting upgrades, O&M) Governme All major institutional buildings $265k Large commercial buildings – efficiency Large: 3 yrs 2 ntal Commercial (medical, spiritual, educational) and upgrades to centralized systems $0.61 EX & Industrial challenged to match the city’s targets $340k $7k Small: 3 yrs upgrade lighting Small commercial and centralized Efficiency upgrades to retail – upgrade Large: $50k 3-4 yrs EX 3 Residential lighting at change of occupancy or systems in large residential buildings $0.32 Immediate major rehab with >50 units Small: $0 Direct install program ofto be 20% better New buildings required compact 4 New fluorescent lights in all residential than Energy Code $0.12 Cost neutral Immediate constructio Graduated rewards system for applying units payback n ambitious energy efficiency standards Market transformation through 5 Appliances in new buildings supply chain incentives along $0.45 Cost neutral Immediate payback Outreach, Work at state and federal level to training steadily improve standards for Education of the public * appliances and electronics and quality Training for building professionals control * Assumptions: ratepayer funds spread over 8.5 yrs; energy efficiency Certification of contribution to SBC funds from residential segment at 31%; ~18% funding Source: NAESCO, team analysis professionals overlap of existing DSM programs and new initiatives
  • 494.
    Why we targetInstitutions and Government for 1 accelerated action. Key factor: Result: They have the most • Institutions and government are long-term Longer paybacks/ life-cycle to gain building owners analysis make sense • The same entity that pays the capital Investments will result in costs, pays for energy consumption and repairs savings to the investor (aligned incentives) • The size of institutional building portfolios/ It’s worth taking on the campuses makes the intellectual capital learning curve involved in energy savings more cost-effective • The missions of institutions and government CO2 reduction is good for the are aligned with the public good image of governments and institutions They will have a • Institutions and government account for 18% 5% reduction in CO2 from large impact of the city’s building-related CO2 emissions NYC buildings in 10 yrs • Work on this scale could help transform the Creation of a large trained market workforce and codifying best practices in efficiency Universities may have a particular role to play in critiquing and codifying the discipline of Building Efficiency
  • 495.
    2 We arepursuing a multi-pronged strategy for the 3 commercial/ residential sectors Key Actions: Status: Regulatory package • NYC Energy Code/ Removal of 50% loophole 4 Bills almost ready to be introduced for efficiency • Benchmarking large buildings Partnership with EPA: NYC schools benchmarking; New benchmarking • Audits/ retrofits required for large buildings category – multifamily res. • Lighting upgrades required for renovations Greening of the • Extensive review of all City Codes and Underway; report due to Mayor Codes regulations affecting buildings and Speaker in April • Led by local chapter of USGBC; pro-bono involvement of approx. 150 local experts • 8-month effort; 9 technical committees; Industry Advisor Committee; > 70 meetings Incentives and • Partnership w NYSERDA and Utilities Doubling of funding thus far Training • Active involvement w/ PSC proceedings Enlarged NYC NYSERDA office Delayed action by PSC Lighting Center • Partnering with NRDC to launch not-for Business Plan Complete profit Lighting Resource Center in NYC Establishing Founding Board focusing on 16% of our CO2 footprint Seeking Funding
  • 496.
    Supply induces demandfor healthcare services MRI procedure volumes 29 2005 27 2004 25 • Self-referring 23 2003 physicians order 21 two to eight times 2002 R2 = .948 more scans than 19 2001 average, probably 17 due to high cost of 15 acquisition 5 6 7 8 9 10 11 MRI Scanners • NIA* audit CT procedure volumes Installed base, thousand concluded that 30% 60 2005 to 40% of 55 diagnostic imaging 2004 is inappropriate or 50 2003 noncontributory 45 2002 40 R2 = .9996 2001 35 30 23 23 24 24 25 25 26 26 CT Scanners * National Imaging Associates. 496 Installed base, thousand Source: Frost and Sullivan; Pennsylvania Health Care Cost Containment Council; MGI analysis
  • 497.
    Drivers of higherinput costs $ Billions, 2003 Inputs (costs to the system) • Labor ($100) – Physicians ($50) – Nurses and technicians ($50) $206 • Drugs ($66) • Other supplies* ($40) • EBITDA ($75) $75 * Durable medical devices, hospital disposable supplies, blood 497 products, hospital equipment, etc. Source: Company reports; MGI analysis
  • 498.
    Trends and discontinuitiesto frame the US healthcare reform discussion Fundamental trends Potential discontinuities Demand growth will accelerate State level reform is successful • Aging population with • Medicaid consuming State increasing number of budgets necessitating reform longevity related diseases • California is successful and • Changing lifestyles resulting others follow Handicap in a global economy in increased disease burden New disruptive technology • Employers will not be willing causes step-change in demand / able to continue to absorb costs and ongoing cross- • Either productivity or Misaligned incentives will drive impossible to afford clinical subsidization ever-increasing system costs activity New coalitions change the • Supply created demand politics and public perception • Fee-for-service reimbursement without Pandemic occurs effective value consciousness Single-payor is not emerging as • High variability • Current system unable to the solution respond effectively 498
  • 499.
    Sharply focus onvalue creation Pre-close merger integration team structure Central program management office (cPMO) Businesse Imaging and printing Personal systems Enterprise systems Services systems group group group s go-to-market go-to-market go-to-market go-to-market Supply chain Customer to cash team (CRM, OM, PDM) Information technology Horizontal processes Finance Human resources (includes organizational design and selection) Brand architecture Communications – organization HP labs Real estate CTO e-inclusion and community engagement .com/e-commerce Government affairs Culture Closing/antitrust (legal) Global functions infrastructure Program specific Communications – merger communications & messaging Shared go-to-market Value capture Managing a Smooth and page 499 August 23, 2009 Successful Integration
  • 500.
    Integration planning framework Strategy • Strategic priorities • Go to market strategy • Portfolio • Channel strategy Measures Structure & process • Customer satisfaction • Organization structure • Financial • Systems & processes • Employee satisfaction • Information flows and • Operational excellence decision making process • Recognition and reward • Financial & information systems systems architecture People & culture • One common culture • Retention of top talent • New competencies for our people • Roles and responsibilities Managing a Smooth and page 500 August 23, 2009 Successful Integration
  • 501.
    Integration team focus before completing the merger Organization & GTM structure Product roadmaps • Level 1-3 leadership • Base model revenue, market share • Top 100 accounts • Product lines as they exist today • Contingency plan • Go-forward product lines and sub- • Organizing principles brands • Go-to-market structure and planning • Phase-out set of products • Supply chain partners • Hand-off to master brand team Financial plan Launch plan • Historical model • Touch programs • Base case and target model • Advertising/brand launch • Headcount, restructuring, discretionary • Web launch spending targets • Account plan process • Accountability and operational metrics • Training Managing a Smooth and page 501 August 23, 2009 Successful Integration
  • 502.
    THE ‘HOW TO’OF PRACTICAL STRATEGIC SEGMENTATION Evolving segmentation: V1 - From historic to predictive value and from revenue to profit-based individual customer value V2 Starting simple could mean few, expenditure-based value segments. Introducing any known costs leads to a V3 better, profitability-oriented differentiation. Using non- linear predictive models allows managing future, lifetime value. -From broad, proxy-based needs segments to V4 precise, true need clusters -Early needs-driven segmentation schemes often start from a market (macro) segmentation, using proxies like V5 basic demographics or transaction behaviours. As companies learn to interpret the true needs behind such N1 N2 N3 N4 proxies, more complex needs clustering replaces the macro segments and allows linking individual needs to value growth, retention and targeted, profile-based acquisition.
  • 503.
    December 2006, TechChoices “The Forrester Wave™: Service Parts Optimization, Q4 2006” Introduce the Q406 — Service Parts Optimization Wave Results
  • 504.
    BDMs rank industry-specificWeb sites as one of the top 2 digital resources they rely on at their jobs – far ahead of general business web sites “Of the digital B2B media that you use on your job, which 3 do you rely on the most:” Base Industry-specific magazine Web sites 70% 485 Email or electronic newsletters 70% 666 Vendors‟ Web sites 64% 582 Web portals (e.g. Google) 53% 500 Web-based events 45% 458 Specialized business Web sites (e.g. IT Toolbox) 43% 354 General business magazine Web sites 39% 395 B2B blogs 32% 273 Online forums, communities, or social networks 30% 304 Product listings/ads in online directories 29% 291 Online videos or rich Internet applications 24% 348 Mobile/wireless devices 24% 296 Podcasts 19% 174 Syndicated content feeds published via RSS 16% 166
  • 505.
    Morgan Stanley Morgan Stanley’s European Presence UK (1977) France (1990) Germany (1987) Ireland (1998) Italy (1989) Luxembourg (1989) Netherlands (1997) Portugal (2000) Russia (1994) Spain (1993/1999) Sweden (1999) Switzerland (1986) Israel (2001) South Africa (1994) 2
  • 506.
    Morgan Stanley European Revenues 1996 and 2001 Global and European Revenues 1996 2001 Europe 12% Europe 18% Global Revenues $12,023MM Global Revenues $21,896MM European Revenues $1,429MM European Revenues $3,986MM Source Morgan Stanley 10-K Filings and Morgan Stanley 3
  • 507.
    Morgan Stanley Corporate Issuance - 2001-2002 YTD(1) Rating Distribution in Euros Rating Distribution in Sterling Rating Distribution in USD (%) (%) (%) AAA AAA AAA 6% 8% AA AA BBB 14 % BBB 7% 9% 30% 28% AA 16 % BBB A 56 % 30% A A 39% 55% 2001 2001 2001 AAA AAA BBB 17% BBB AAA 19 % 30% 2 7% 2 7% BBB 4 5% AA AA 11% AA 17% 8% A A A 2 5% 3 5% 38% 2002 YTD 2002 YTD 2002 YTD Source Capital Bondware Source Capital Bondware Source Thomson Financial Note 1. As of 31 October 2002 10
  • 508.
    Morgan Stanley Morgan Stanley Investment Management • Morgan Stanley SICAV (Societe d'Investissement a Capital Variable) receives 26 prestigious investment performance awards from Standard & • Largest foreign mutual fund Poor‟s in 2002 manager in Italy • 2nd Place European Funds – larger Amsterdam managers over 5 years category by • 3rd largest foreign fund Standard & Poor‟s Chicago company in Spain London New York Tokyo San Francisco Philadelphia Houston Mumbai Singapore • 6th largest fixed income manager in the US • Top 20 institutional manager in the US • Top 10 foreign asset manager in Japan • 1st foreign manager to be awarded Enhanced Fund Manager status Source Morgan Stanley Investment Management, Pensions & Investments, InvestorForce, Nelson Marketplace 17
  • 509.
    The Value Chainfor a Differentiation Strategy Firm Infrastructure – Highly developed MIS to capture customer preferences, firm-wide focus on high-quality products. Human Resources: Compensation encourages creativity, subjective performance measures, superior training. Technology: strong capability in basic research, investment in technologies that allow for production of highly differentiated products. Procurement: procedures to find the highest quality inputs, purchase of highest quality replacement parts, strict standards for suppliers. Inbound Operations Outbound Marketing Service Logistics Consistent Logistics & Sales Extensive buyer Superior production of Accurate and Extensive training to handling toattractive responsive granting of assure max. minimize products. order credit buying. value from damage Rapid response processing. Product. and to customers‟ Extensive improve production Rapid and personal quality. timely relationships demands. deliveries. with buyers.
  • 510.
    New York Citywill keep electrical consumption flat, increase supply efficiency, and reduce heating fuel demand ESTIMATES Targets, expressed as change based on 2005 Power supply Power Heating levels CO2 intensity demand demand Business as usual changes by 2015 -2% reduction +17%* growth +3% growth A Incentivize displacement of dirty -13 to - B NYC plants with ~2-3 GW of new Diversify and expand NYC’s 17%** -0% Tactical steps for C builds (1.5 GW ahead of need) Enable clean distributed generation natural gas supply, -1% City to enable D and demand responserenewable Foster the market for -0% E Fast-track 6 demand management energy 1) Institutional/Government initiatives across: -1% -6% now 2) Commercial/Industrial -6% -2% 3) Residential -4% -1% 4) New construction -0% -2% 5) Appliances -2% 6) Smart metering -1% Interim subtotal (2015) -16 to - +3% -8% Business as usual changes 2015-30 -2% 20% +27%* +11% long-term Potential monitor Deploy alternative technology -14 to - steps to (nuclear/wind/solar) Long-term demand reduction (add’l 18% -30% -20% PlaNYC goal penetration, etc.) -34% 0% -17% Source: Mckinsey Team analysis
  • 511.
    THERE ARE FOURSOURCES OF COMPETITIVENESS IN SKILL INTENSIVE MANUFACTURING Levers Examples Lower capital • Re-engineer equipment for 30-40% lower capital costs 1 • Manage medium volume, high variety systems through the costs right labour-capital trade-offs • Eliminate/innovate process steps through process re- 2 Process Design engineering • Speedy and flexible implementation of outsourced components and processes • Leverage low cost, high quality engineering talent to design 3 Product design new products Quality of • Leverage higher operator capability and supervisor skills 4 operating and Total Quality mindset manpower 511
  • 512.
    POISED FOR SIGNIFICANT GROWTH OVER THE NEXT Component segment India’s potential DECADE share of Indian industry could potentially grow to addressable market US$33-40 billion by 2015 Per cent US$ billion, 2015 CAGR Exports India has advantage Domestic over other LCCs 11 33-40 India competes equally with other 16% 7 LCCs Emerging 27% 10.8 competitiveness 1 6.7 India’s competiti- veness is low vs. 0.3 2004 2006 2015 other LCCs 512 Source: ACMA; McKinsey analysis
  • 513.
    MARKET WILL GROWBY 3% PER ANNUM TO2015) Global auto component market (USD billions, USD1.65 TRILLION BY 2015 Size by vehicle type CAGR 1,650 3% Two/ Three 160 7% wheeler 270 2% 1,200 Heavy commercial 70 vehicles 200 1,220 2% Light passenger 930 vehicles 2003 2015 513 Source: Global Insight; MEMA; OESA; McKinsey analysis
  • 514.
    MARKET WILL GROWBY 3% PER ANNUM TO2015) Global auto component market (USD billions, USD1.65 TRILLION BY 2015 Size by geography CAGR 3% 1,650 190 0% 340 1% 1,200 Japan 185 Western Europe 350 1% 310 North America 320 770 6% Rest of world 385 2003 2015 514 Source: Global Insight; MEMA; OESA; McKinsey analysis
  • 515.
    COMPONENT MARKET IS ADDRESSABLE BY INDIAN AUTO USD billions; 2015 COMPONENT INDUSTRY 1,650 425 525 700 Total auto Primarily done Practical difficulties Theoretically component by OEMs in • Not stackable addressable by market home countries •Fragile India – body in white •low savings •Domestic and engine market assembly •Amenable to global sourcing Per cent 26 32 42 515 Source: HAWK report; McKinsey analysis
  • 516.
    EVERYTHING SEEMS TOBE AVAILABLE BUT WHAT IS MISSING… engineering Superior skills • Process Global Mindsets • Capital • Product Capacity Growing and large potential domestic (Human and Capital) demand Availability of key raw materials (e.g., steel) Emerging supply base Beyond low wage with high quality rates suppliers 516
  • 517.
    Truly Global North America Europe Marketing and Sales, Front- • Dr. Alok Aggarwal, NY • Marc Vollenweider, AT & CH end on client projects • Robert G. Daigle, ME • Mike Taylor, UK • David E. Cooley, CT • Amie Stark, UK • Andrew Adelson, MA • Ollie Snelling, UK • Donald Kruszenski, CA • Geoff Simmons, UK • Edmund Voyer, NY • Prajeet Patel, Nordic • George Sawyer, CA • Tomas Backman, Nordic • Marty Perelstein, CA • Hedda P Moller, BENELUX • Mahesh Bhatia, CA • Jean Francois Lengelle, France • Ravi Prakash, CA • Reinhard Lorek, Switzerland • Sumathi Pundit, Canada • Urs Dommann, Switzerland Evalueserve Asia-Pacific Israel India • Daniel Sadhu, Singapore • Holding company registered at • Laurence Neumann • Ashish Gupta, Delhi-Gurgaon • William Kemmery, Australia Bermuda • 650 professionals Brazil • Infrastructure, HR, IT, Finance, Lo gistics • José Edson Bacellar, Brazil Operations, Service Back-end Offices
  • 518.
    Prediction: Global off-shoring opportunity in business processes Non- IT Services – 2008 (non- IT) will be $141 Billion by 2008 429 Customer interaction services 33 Finance & accounting 15 Translation, transcription, etc. 1 288 Engineering & design 5 141 HR services 44 Data search, integration & 18 management Current cost Savings Price of Remote education of all generated procuring 15 business by new the service elements business from a low 1 Legal content & services with remote models cost location location Medical content & services 1 potential such as 8 Others (Pharma, R&D etc.) India Total 141 Source: NASSCOM-McKinsey Report, 1999
  • 519.
    Examples of twoindustries – low end to high end Programming and Project Package System IT-led- IT Industry Busines Maintenance Implement Implementa Integrati Services ation tion ons s Strategy Contact Insurance Claims Underwrit Knowledge Process Centers & Processin Customer ing & Operations: Domain Industry g & Policy Asset Support Servicing Expertise required Managem ent 100% off-shoring possible 80:20 or (100-x) : x delivery model
  • 520.
    Influences on RegulatoryStrategy External Influences Competitive Products Technology Regulatory Strategy Patients Patient Advocacy Groups Etc. Regulatory Influences Regulatory Authorities Guidelines Standards Organizations Etc. Internal Influences Regulatory Affairs Product Development Manufacturing Etc.
  • 521.
    Situation, Complication, Resolution Title 1 Title 2 Title 3 • sadipscing elitr, sed diam • sadipscing elitr, sed diam sadipscing elitr, sed diam Lorem Lorem • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam ipsum ipsum • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed • sadipscing elitr, sed diam Lorem diam • sadipscing elitr, sed diam • sadipscing elitr, sed diam ipsum • sadipscing elitr, sed • sadipscing elitr, sed diam • sadipscing elitr, sed diam diam • sadipscing elitr, sed diam 1. sadipscing elitr, sed sadipscing elitr, sed diam Lorem Lorem diam 1. sadipscing elitr, sed diam 1. sadipscing elitr, sed diam ipsum ipsum 2. sadipscing elitr, sed 2. sadipscing elitr, sed diam 2. sadipscing elitr, sed diam diam 3. sadipscing elitr, sed diam sadipscing elitr, sed diam sadipscing elitr, sed diam Lorem • sadipscing elitr, sed • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed ipsum • sadipscing elitr, sed diam • sadipscing elitr, sed diam • sadipscing elitr, sed • sadipscing elitr, sed diam • sadipscing elitr, sed diam 521
  • 523.
    THIS… Edward Fidgeon-Kavanagh
  • 581.
    Go where thereis no path and leave a trail
  • 585.
  • 586.
    The Drivers ofUS Healthcare Reform Lenny Mendonca and Bob Kocher, MD November 30, 2007 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organisation without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
  • 587.
    The United Statesspends more money on 2003 healthcare than on food… 2005 $1,679 billion • The U.S. spent 16% of its GDP on healthcare $925 billion • 16% uninsured • Suboptimal clinical outcomes Healthcare Food* * Excludes alcoholic beverages ($121 billion) and tobacco products ($88 billion) Source: Krugman, Paul and Willin, Robin. The Health care Crisis and what to do about it. The New York Review of Books, V. 53 (5) 587 March 23, 2006 available at http://www.nybooks.com/articles/18802
  • 588.
    Four drivers ofhigh cost and the need for reform 1. Aging population 2. The growing impact of a changing lifestyle 3. Employers acting as financial intermediaries 4. Increasingly powerful incentives driving rational decision- making on the part of participants at the expense of the system 588
  • 589.
    Longevity-induced disease isgrowing in prevalence U.S. Population Millions 2000-05 CAGR For 85+ population 420 0.8%  59% have 392 21 3.3% hypertension 364 15 336 10 66 1.5%  59% have 65 arthritis 309 7 62 282 6 47  42% have 85+ 4 34 Alzheimer’s 65-84 31  28% have osteoporosis  20% have cancer 20% require 312 333 0.6% nursing 15% have 282 292 269 diabetes home care 0-65 247 at an average cost of $60,000 per year 2000 2010 2020 2030 2040 2050 589 Source: Census; NIH; Medicare current beneficiary survey
  • 590.
    Among all ages,deterioration of underlying health status due to lifestyle Percent of adults age 20-74 who are obese 35 Humana reports that 30 obese members consume $1,680 more in healthcare costs each 25 year than healthy-weight members 20 Obese Americans 15 accounted for approximately 27% of the 10 growth in real per-capita healthcare 5 spending from 1987-2001 0 1960-62 1971-74 1976-80 1988-94 2001-02 2003-04 Source: Centers for Disease Control; Thorpe et al, “The Impact of Obesity on Rising Health Care Spending,” Health Affairs 2004 590
  • 591.
    In aggregate, theUS is sicker than peer Annual cost per capita** – 2004 U.S. Dollars countries % of diseases for which U.S. prevalence is higher Cost between Cost below $3,600 $3,600-$6,600 Cost above $6,600 10 Obesity class III Malignant Prostate Anxiety melanoma – cancer – U.S. Prevalence/Average prevalence of peer countries* stage IV Stage I 1 Multiple Bladder Hepatitis B myeloma cancer stage I 47% 58% 53% The disease mix in the United States is responsible for ~$25- 35 billion in additional 0.1 costs to List of diseases the system * Average of Japan, Germany, France, Italy, United Kingdom, and Spain ** Annual cost per capita to treat the condition in the U.S. 591 Source: MEPS; Decision Resources; MGI analysis
  • 592.
    Healthcare costs area handicap in the global economy: most wage growth is consumed by healthcare costs Increase from 2000-06 145 137 Percent Worker health Without 61 48 insurance expense growth Workers’ outpacing 20 earnings income by 4X With 89 84 insurance Average worker contribution for 84 family health coverage 2001 2006 The workforce increased by 7.5 million workers but 4.5 million fewer workers have insurance 592 Source: KFF/HRET Survey of Employer-Sponsored Health Benefits 2001-06
  • 593.
    Supply induces demandfor healthcare services MRI procedure volumes 29 2005 27 2004 25 • Self-referring 23 2003 physicians order 21 two to eight times 2002 R2 = .948 more scans than 19 2001 average, probably 17 due to high cost of 15 acquisition 5 6 7 8 9 10 11 MRI Scanners • NIA* audit CT procedure volumes Installed base, thousand concluded that 30% 60 2005 to 40% of 55 diagnostic imaging 2004 is inappropriate or 50 2003 noncontributory 45 2002 40 R2 = .9996 2001 35 30 23 23 24 24 25 25 26 26 CT Scanners * National Imaging Associates. 593 Installed base, thousand Source: Frost and Sullivan; Pennsylvania Health Care Cost Containment Council; MGI analysis
  • 594.
    As a result,we spend far more on $ PPP, 2003 healthcare than other countries… 13 countries with detailed data Healthcare spend per capita All OECD countries 7,000 R2 = 0.951* United States 6,000 5,000 Switzerland 4,000 Germany 3,000 Norway Luxembourg 2,000 Finland 1,000 0 0 10,000 20,000 30,000 40,000 50,000 60,000 GDP per capita * Includes OECD countries that report broken-down data; excludes United States 594 Source: OECD; MGI analysis
  • 595.
    Accounting for thehigher spending $ Billions, 2003 Inputs (cost to the system) Delivery processes Three categories account for $526 billion in cost 53% discrepancies 28% • Cost of inputs and private nature of providers • Operational inefficiencies/ complexities • Multi-stake system and private nature of providers Intermediation 19% * Durable medical devices, hospital disposable supplies, blood 595 products, hospital equipment, etc. Source: Company reports; MGI analysis
  • 596.
    Drivers of higherinput costs $ Billions, 2003 Inputs (costs to the system) • Labor ($100) – Physicians ($50) – Nurses and technicians ($50) $206 • Drugs ($66) • Other supplies* ($40) • EBITDA ($75) $75 * Durable medical devices, hospital disposable supplies, blood 596 products, hospital equipment, etc. Source: Company reports; MGI analysis
  • 597.
    Drivers of higherdelivery process costs $ Billions, 2003 Delivery processes • Hospitals ($57) • Outpatient ($48) • Non-clinical labor $147 ($42) • Long-term care (-$85) • Other outpatient costs ($17) * Durable medical devices, hospital disposable supplies, blood 597 products, hospital equipment, etc. Source: Company reports; MGI analysis
  • 598.
    Drivers of higherintermediation costs $ Billions, 2003 Intermediation • Public and private $98 payors ($98) • Public investment in health ($19) * Durable medical devices, hospital disposable supplies, blood 598 products, hospital equipment, etc. Source: Company reports; MGI analysis
  • 599.
    For reform toachieve sustainable benefits, it should address both supply and demand Major drivers Aging population Actively manage demand for Creating a US healthcare health system that products and promotes Changing lifestyle services equity, quality, co st effectiveness and patient service in a Ensure that the Handicap in the sustainable supply of global economy manner healthcare matches the Incentives driving quantity, price system costs and quality demanded by the market Manage the “system” to effectively couple supply and demand while minimizing dead- weight economic loss and aligning 599 Source: McKinsey Global Institute incentives
  • 600.
    Trends and discontinuitiesto frame the US healthcare reform discussion Fundamental trends Potential discontinuities Demand growth will accelerate State level reform is successful • Aging population with • Medicaid consuming State increasing number of budgets necessitating reform longevity related diseases • California is successful and • Changing lifestyles resulting others follow Handicap in a global economy in increased disease burden New disruptive technology • Employers will not be willing causes step-change in demand / able to continue to absorb costs and ongoing cross- • Either productivity or Misaligned incentives will drive impossible to afford clinical subsidization ever-increasing system costs activity New coalitions change the • Supply created demand politics and public perception • Fee-for-service reimbursement without Pandemic occurs effective value consciousness Single-payor is not emerging as • High variability • Current system unable to the solution respond effectively 600
  • 601.
    Actions that theSEIU could pursue to move the debate forward •Leverage your scale and innovate •Encourage productivity and quality breakthroughs •Shape the debate as information provider and convenor •Model surprising new behavior 601
  • 602.
  • 603.
    The additional spendingis pervasive $ billion, 2003 across the system Above ESAW* Below ESAW* 1.679 561 Gap as a % of cost base 224 488 178 212 57 85 150 120 477 20 14 98 128 19 Total health care Hospital Outpatient Drugs Long-term and Durable medical Health Public expenditure care care home care equipment administration investment and insurance in health 28% 40% 36% 27% -57% -70% 82% 15% * Estimated spending according to wealth. 603 Source: OECD; MGI analysis
  • 609.
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    Contents 3 1 Click to add Title 2 Click to add Title 3 Click to add Title 4 Click to add Title
  • 618.
    Hot Tip • Howdo I incorporate my logo to a slide that will apply to all the other slides? – On the [View] menu, point to [Master], and then click [Slide Master] or [Notes Master]. Change images to the one you like, then it will apply to all the other slides.
  • 619.
    Diagram Title Add your text ThemeGallery is a ThemeGallery is a Design Digital Content & Design Digital Content & Contents mall developed Contents mall developed by Guild Design Inc. by Guild Design Inc.
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    Diagram 1 2 3 ThemeGallery is a ThemeGallery is a ThemeGallery is a Design Digital Design Digital Design Digital Content & Contents Content & Contents Content & Contents mall developed by mall developed by mall developed by Guild Design Inc. Guild Design Inc. Guild Design Inc.
  • 629.
    Diagram 2001 2002 2003 2004
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    Progress Diagram Phase 1 Phase 2 Phase 3
  • 631.
    Block Diagram Add Your Title Add Your Title Add Your Title Title Click to add text Click to add text Click to add text Title Click to add text Click to add text Click to add text   Title Click to add text Click to add text Click to add text Title Click to add text Click to add text Click to add text Title Click to add text Click to add text Click to add
  • 632.
    Diagram Concept Concept concept Concept
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    3-D Pie Chart Text2 Text3 Text1 Text4 Text6 Text5
  • 634.
    Marketing Diagram Add YourText Text Add Your Text Text Add Your Text Text Add Your Text Text Add Your Text Text
  • 637.
  • 638.
    Management Team Alok Aggarwal Marc Vollenweider • Chairman • President & CEO • PhD, Johns Hopkins in EECS • MBA, INSEAD • BTech (Elec) IIT Delhi • Masters in Telecommunications • Ex-Director of IBM (16 years, US/India) Engineering, ETH Zurich • Ex-Partner at McKinsey Robert Daigle Ashish Gupta • VP Marketing and Sales • COO & VP Operations • IBM Marketing & Sales Executive • MBA, Carnegie Mellon • Managed worldwide B2B Sales Group • BTech (Mech.) IIT Delhi • Managed worldwide Supply Chain • Ex-Engagement Manager, McKinsey & Sales Group Co.
  • 639.
    Truly Global North America Europe Marketing and Sales, Front- • Dr. Alok Aggarwal, NY • Marc Vollenweider, AT & CH end on client projects • Robert G. Daigle, ME • Mike Taylor, UK • David E. Cooley, CT • Amie Stark, UK • Andrew Adelson, MA • Ollie Snelling, UK • Donald Kruszenski, CA • Geoff Simmons, UK • Edmund Voyer, NY • Prajeet Patel, Nordic • George Sawyer, CA • Tomas Backman, Nordic • Marty Perelstein, CA • Hedda P Moller, BENELUX • Mahesh Bhatia, CA • Jean Francois Lengelle, France • Ravi Prakash, CA • Reinhard Lorek, Switzerland • Sumathi Pundit, Canada • Urs Dommann, Switzerland Evalueserve Asia-Pacific Israel India • Daniel Sadhu, Singapore • Holding company registered at • Laurence Neumann • Ashish Gupta, Delhi-Gurgaon • William Kemmery, Australia Bermuda • 650 professionals Brazil • Infrastructure, HR, IT, Finance, Lo gistics • José Edson Bacellar, Brazil Operations, Service Back-end Offices
  • 640.
    However, only 39%of the total off- shoring opportunity is likely to be • realized even by 2010 According to Evalueserve, global off- shore BPO (non-IT) revenue in FY 2003 Offshoring Opportunity and Realized Revenues (bn USD) was $8.9 Billion and this industry will grow at 30% CAGR (during 2004-2010). $141 • According to NASSCOM- McKinsey report, the BPO (non-IT) opportunity for 2008 is $141 Billion but Evalueserve estimates that only $54.6 Billion will be realized by 2010, and 2.12 million people in low-wage countries will be $54.6 thereby employed. Billion • About 1.07 million of these people will be employed in India by 2010. Total Offshoring Opportunity Realized Revenue
  • 641.
    Other Growth Areas Exports from $1 billion/year to $25 Exports to grow from $12 billion/year to $30 billion/year by 2015 billion/year by 2010 Pharmaceuticals Specialty Chemicals – $10 billion domestic market Civil, Instrumentation, Others growing at 6% per year – $4 billion export market growing 100 at 20% per year 70 68 Piping and Packaging – Investment opportunities driven by CR&Ms (contract research & manufacturing) – India has the largest number of Equipment US FDA approved plants outside USA China India the US Source: Made in India, A CII-Mckinsey Report, Oct 2004 CR & MS opportunity of $5 billion over Exports to grow from $2 billion / year to $14 the next 5 years billion / year by 2015
  • 642.
    PRESENTATION SEE Data HarmonizationInitiative A data analysis and recommendations for a regional cross-border data harmonization initiative Belgrade 22 November, 2007 This document is confidential and is intended solely for the use and information of the client to whom it is addressed.
  • 643.
    Contents Introduction Approach and Objective Findings and Recommendations
  • 644.
    import/export processing todayis a Introduction Customs-led Single Window to Citizen/ enhance import/export regulatory Business Single Window Conceptual Architecture Overview Government Incl. foreign Cross-border data exchange platform such as those provided processes and services Traveler community countries by the Pan-Asian Alliance on e-commerce (PAA) - Cross-border data transmission C2G B2G G2G - Mutual recognition of digital certificates - Cross-border tracking Access Channels Web VAN Counter Mobile etc. Standards and web-service to enable the delivery of service through multiple channels - Converts messages into standard format - Provides protocol and syntax checks Service Delivery Platform Processes and technologies to enable data sharing and Message Syntax and access between Authorities Conversion Protocol Checks - Routes requests based on pre-defined rules - Manages access to information sources - Provides identity management - Allows for single payment Single Window Services Management Information System Shared Data Access Rights Workflow Solution Mgmt Routing Cargo Selectivity Payment Refund System and Business Admin Declaration Handling and Authentication Risk Management e-payment Tracking and Validation Goods Guarantee Release Accounting Declaration Management Lead Agency Integrated Trader Special Examination Tariff Registration regimes Agricultur Environm … Health Trade Customs Duty, tax, fee e . Valuation Appeals Audit Assessment Source: Booz Allen Hamilton analysis
  • 645.
    An Import ExportSingle Window (IES) Introduction is a critical driver for economic growth in a country IES Purpose and Importance What is IES? Who uses IES? IES provides the required All participants in international trade information and application such as carriers, and importers platform to manage the will use IES to accomplish all international movement of goods import/export formalities in and to and from the state of Qatar accordance to applicable laws and the clearance of international and policies travelers Improve IES? Why Citizens/travelers as well as This includes the declaration and A 2007 Transparency & Trade Post-Reform Impactuse Tradeto find businesses will on IES Growth examinationstudy of the 21 Facilitation of goods, the information about import and Post-reform verification of permitsof the Asia- member economies and export rules and regulations licensesEconomicfor import and Pacific required Co-operation Customs and other authorities to +31% export, the payment of trade in (APEC) estimated that use information generated by IES duties, fees and taxes and the the APEC region would gain by Pre-reform to perform required tasks tracking of the whereabouts of the 7.5% of baseline trade of 2004 or cargo from greater $148Bn Year 0 Year 1 Year 2 Year 3 (1) Matthias Helble, Ben Shepherd, and trade transparency John S. Wilson, “Transparency & Trade Facilitation in Asia Pacific: Estimating the Gains from Reform,”, World Bank Development Research Group, September 2007 facilitation. (1)
  • 646.
    VALUE DRIVER BREAKDOWNCHART Key source of value for the acquirer 1 … • Ability to maximize the speed and recovery of … 2 Processes • Ability to … processes • Ability to integrate and rationalize … and other channels 3 Distribution Cost savings 4 Infrastructure • Ability to combine corporate/regional infrastructure 5 IT • Ability to upgrade overall technology 6 Operations • Ability to quickly centralize operations 7 Product/Segments • Ability to upgrade product range and increase cross-sell Revenue enhance- ment • Ability to ensure geographic growth and synergy 8 Geographies 9 Interest Expense • Ability to reduce cost of funds Treasury improve- ment Interest Income • Ability to leverage scale and improve trading income 10 646
  • 647.
    GE Multifactor PortfolioMatrix Industry Attractiveness High Medium Low Protect Invest to Build selectively Position Build High Selectively Limited Build selectively manage for expansion or earnings harvest Invest/Grow Medium Selectivity /earnings Protect & Manage for Divest refocus earnings Low Harvest /Divest
  • 648.
    Attributes of successfulmergers • Bring like businesses together, aren’t forays “Indeed, we found the market apparently prefers deals that are part into new businesses of an ‘expansionist’ program, in which a company seeks to boost its market • Help achieve clear share by consolidating, by moving into market leadership new geographic regions, or by adding new distribution channels for existing • Are stock only and products and services. The market seems to be less tolerant of provide a stronger ‘transformative’ deals, post-merger balance those that seek to move companies into new lines of business or to remove sheet a chunk of an otherwise healthy • Result in significant business portfolio.” cost savings Deals that Create Value • Use a strong, central McKinsey Quarterly 2001 Number 1 planning effort Managing a Smooth and page 648 August 23, 2009 Successful Integration
  • 649.
    New HP visionand merger integration team purpose New HP vision We create a great new company that is a leader in our chosen fields and is positioned to be the leading overall IT solutions provider Merger integration team purpose: • Provide effective overall leadership for the planning and execution of the integration of HP and Compaq • Assure effective linkages with the business line managers, functions, regions, the integration steering committee and HP’s Executive Council • Assure that the value captured is maximized and exceeds public expectations • Assure the new HP is set up to achieve long-term growth objectives Managing a Smooth and page 649 August 23, 2009 Successful Integration
  • 650.
    Integration planning framework Strategy • Strategic priorities • Go to market strategy • Portfolio • Channel strategy Measures Structure & process • Customer satisfaction • Organization structure • Financial • Systems & processes • Employee satisfaction • Information flows and • Operational excellence decision making process • Recognition and reward • Financial & information systems systems architecture People & culture • One common culture • Retention of top talent • New competencies for our people • Roles and responsibilities Managing a Smooth and page 650 August 23, 2009 Successful Integration
  • 651.
    Integration team focus before completing the merger Organization & GTM structure Product roadmaps • Level 1-3 leadership • Base model revenue, market share • Top 100 accounts • Product lines as they exist today • Contingency plan • Go-forward product lines and sub- • Organizing principles brands • Go-to-market structure and planning • Phase-out set of products • Supply chain partners • Hand-off to master brand team Financial plan Launch plan • Historical model • Touch programs • Base case and target model • Advertising/brand launch • Headcount, restructuring, discretionary • Web launch spending targets • Account plan process • Accountability and operational metrics • Training Managing a Smooth and page 651 August 23, 2009 Successful Integration
  • 652.
    The new worldof HP IT Mailboxes Weekly email volume 229,000 Number of countries 24 million >160 Number of desktops Accounts 220,000 232,632 Sites networked # of network 1193 devices 39,000 Applications Hits/day >7000 on @hp employee portal # of daily calls IT professionals >2 million (IT help 10,000 centers) 8000 Managing a Smooth and page 652 August 23, 2009 Successful Integration
  • 653.
    Value capture planningframework Integration planning Implementation post-closing Value capture team Corporate planning – Monitors and tracks revenue, cost • Drive overall top-down corporate and synergy capture over time planning process to achieve full value of the merger by 2004 Groups – Responsible for revenue, owned cost – Provides top-down baseline, and synergy targets forecasts, synergy targets – Execute on synergy capture for day- – Consolidates integration team to-day operations submissions Functions – Execute on synergy capture on Integration teams owned costs for day-to-day – Verify and refine top-down baseline, operations forecasts and synergy targets with Management compensation tied to bottom-up data achieving value capture goals Kick-off of group and functional teams Integration starts Time page 653 Deal close August 23, 2009 Managing a Smooth and Successful Integration
  • 654.
    EMEA High LevelIntegration Structure Implemented • Strong central design management – Clean Room & IPORs plus clear targeting • There are 2 main elements to the integration structure implemented; » Cross Business Group / Infrastructure » Business Group Specific PSG IPG ESG HPS Cross BG Infrastructure (HR, Fin, IT etc) • The cross Business Group structures focussed on integration elements that touched multiple Business Groups page 654 are They run at regional and country levels2009 • Managing a Smooth and August 23, Successful Integration
  • 655.
    Ahead of planon four key areas Key area of focus Milestones/targets • $550 million direct procurement synergies Procurement/supply • $250 million indirect procurement synergies chain • $125 million manufacturing facilities closure • 10,000 by end of 2002 Headcount reduction • 17,900 by 2003 • $1.5 billion synergies Administrative • 21% reduction in total square footage facilities closures • $250 million administrative facilities closure • Complete integration of key systems IT integration • Reduce current application portfolio • Transform IT innovation into competitive advantage Managing a Smooth and page 655 August 23, 2009 Successful Integration
  • 656.
    Overview: HP’s PeopleStrategy Best Place to Work Energize High Performance Workplace Mobilize New HP Foundation Stabilize Managing a Smooth and page 656 August 23, 2009 Successful Integration
  • 657.
    Building the NewHP Foundation org design total & selection rewards & MRU benefits design Fast Start workforce culture reduction cornerstone s – job titles – job levels – pay/bonus mix organization – structures implementation & benefits effectiveness – retirement – time-off – health Managing a Smooth and page 657 August 23, 2009 Successful Integration
  • 658.
    Five Stages ofChange Management Managing a Smooth and page 658 August 23, 2009 Successful Integration
  • 659.
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  • 731.
    How to buildLoyalty? Framework of building Loyalty Degree of Drivers Phased Elements Relationship Improving Customer Attitude, Core Products/Service Satisfaction not Action Innovation of Channel Mgmt. Reward Program Repurchase Action, not Affinity Customer CRM /Continuing Campaign Cross-selling / (Artificial Loyalty) Loyalty Recognition Trust/ (CR Strategy) of Relationship, Intimacy Referral
  • 732.
    4 characters todifferentiate 4 Attributes (Accomplishment) (Continuity) (Attraction) (Acquisition) • Points acquisition • Not for short term eventsBased on customer needs acquiring • • For • Reward offering cycle•and Induce repurchase for offering rewards new customer Getting Reward gifts • Offering diverse • For acquiring custo Reward options from competitors
  • 733.
    Welcome ! Our Firm … Ourselves … Percent • Dr Jacques Bughin is a partner at McKinsey & 100% = 700 studies 2000-to date, media Company, and a core leader of its Media & Entertainment practice Others • He has worked intensively in all slivers of media from television to newspapers and magazines 26 Print & Publishing • He is a frequent speaker at media 42 42 conferences, including IBC, NAB, MIDEM and the INMA 32 Jacques Bughin Broadcasting • Henrik Poppe is an Associate Partner at McKinsey 100% = sample of 50 media advertising sales & Company affiliated with the Media & Entertainment Practice Internet • He has worked on many media-related Multiple 8 engagements, while recently focusing on print and media publishing, serving key Scandinavian newspaper 10 clients 36 Newspapers Bocks 10 16 Henrik Poppe Television 18 BRU_ZXR401(JB)_20040213_C 733 Magazines EOSource: FPIS; McKinsey analysis Workshop (color)
  • 734.
    The common viewis that format change may boost a newspaper franchise Newspaper components Circulation (copy sales and subscriptions) Advertising • More compact format will boost circulation • Prices per column meter might increase if as the majority of newspaper readers would one believes the market premium of tabloid Revenue prefer a compact format vs. broadsheet • Compact format will especially attract teens • However, price per column meter will likely and women. Usually, those two segments are be not enough to compensate for reduction underpenetrated by newspapers in average size of space • Further price increase may however be justified as a result of boost in circulation • Final cost of paper will depend on thickness of tabloid format and color page printing Cost • Editorial costs will depend on throughput • Positive impact of format change if – Circulation significantly increases following format change EBIT – Circulation revenue is the mainstream of the newspaper revenue (e.g., more Europe than the U.S.) – Format change leads to uplift in segments with over-demand by advertisers – Advertisers demand increases in proportion to format change BRU_ZXR401(JB)_20040213_C 734 EO Workshop (color)
  • 735.
    The reality ishowever more mitigated than the ANALYSIS OF 12 common wisdom EUROPEAN CASE STUDIES Percentage of cases Advertising revenue Circulation Subscription Subscription churn Increase 20 35 35 Neutral 10 Effect observed 70 80 after change to more 40 compact 70 Decrease 70 format 20 20 25 10 10 00 Sample Net Decrease in revenue Net Increase of 6 to 8% Boost in new sales of 5 Churn increase of 3 to median / in the range of 7 to 12% for the first year, but at to 10% 5%, mostly from old average rare exception, format segment change did not stop the long-term trend of newspaper circulation decline BRU_ZXR401(JB)_20040213_C 735 EO Workshop (color) Source: McKinsey analysis
  • 736.
    Format change mustbe combined with editorial change to secure circulation impact* Disguised example, newspaper A Factors that influence the decision to subscribe Correlation coefficient Satisfaction with Newspaper A’s 0.989 editorial content Satisfaction with Newspaper A’s 0.055 sectioning Satisfaction with Newspaper A as an 0.092 Probability for a advertising paper household to Satisfaction with subscribe to Newspaper A’s Newspaper A next -0.005 year presentation of material/lay out Satisfaction with Newspaper A’s format -0.010 Satisfaction with Newspaper A’s price -0.044 BRU_ZXR401(JB)_20040213_C * Example: subscription 736 EO Workshop (color) Source: Market survey; McKinsey analysis
  • 737.
    If any, "market"price premium will not compensate for ad revenue at risk when moving to a more compact "tabloid" format Index 100 = ad revenue under broadsheet format • Average gap in advertising revenue may prevail even after considering "market premium" price for more compact format • Hence, necessity to manage advertisers carefully to ensure the gap is filled, even that ad revenue can increase 100 100 10-15 -20 5-10 Gap Ad revenue Benchmark at risk* "market price" premium tabloid vs. broadsheet format of same circulation Current Same ad revenue "broadsheet" target after format format and change revenue BRU_ZXR401(JB)_20040213_C * Depends on advertising segments, and microeconomics of demand / supply of subscribers flows, see after 737 EO Workshop (color) Source:McKinsey analysis
  • 738.
    Ad revenue challengewill be crucially dependent on microeconomics of advertising segments Ad revenue components National advertisers Full page Quarter of a page or less Local advertisers Full page Quarter of a page or less • De facto reduced • – • De facto reduced • – Average size advert • Increased willingness to • Large increase in frequency • Reduced size can lead to • Limited increase in frequency Number of ads increase volume as more page available arbitrage for direct mail – • Small ads for local real estate • Frequency however is mostly especially for real estate are substitutable to the guided by the restraint of the internet and direct mail multi-media plan, and the competition in medium term with other national media, e.g., TV / radio • Reduction in average size per • Danger of large reduction in • N/A ad compensated by price price if increase in number of • Likely price increase per ad as Price per average increase per meter pages leads to excess supply consequence of format size change Total revenue • Inelastic demand for • Danger of excess supply of • Inelastic demand for • Danger of excess supply of Typical double-page tabloid advertising space leading double-page tabloid advertising – space microeconomic • Inelastic frequency of to price deflation • Danger of substitution • Danger of substitution for advertising challenge advertisings based on towards direct mail real on-line multi-media campaign estate BRU_ZXR401(JB)_20040213_C 738 EO Workshop (color) Source: McKinsey analysis
  • 739.
    TODAY’S CORE SERVICELINES Highest risk of ARE AT RISK OF SHRINKAGE Service line Industry revenue erosion US$ billion, 2008 Traditional IT 3 • Automation of basic AD 14 services (e.g., testing, Tech- AM 4 level 1 AM) nology services SI 1 • Productivity gains IT Consulting 1 • Increasing standardisation Total 23 Rule based decision making 3 • Interactive voice recognition Basic voice 5 techniques Business Basic data 2 • New technologies services such as optical character reading High-end offshoring* 1 to automate data Total entry 11 739 * Includes specialised voice Source: NASSCOM data; McKinsey analysis; expert interviews
  • 740.
    AN AGENDA FORACTION ANCHORED ON A 5-FOLD VISION •Intellectual property framework (especially enforcement) •Winning through the downturn •Reinvented business models •Centers of Excellence •New verticals, geographies and •Entrepreneurship customer segments Building Catalysing India as a growth preeminent beyond innovation 5 1today’s core hub markets •Primary and Five •Improved Developing a Establishing tertiary 4 themes 2 infrastructure education high caliber India as a (e.g., satellite quality and talent pool of 3 trusted global townships) scale up over 4 million hub for •Corporate •Curriculum people Harnessing professional governance and faculty services •National security development ICT for inclusive growth •Robust domestic demand •ICT solutions for •Global branding healthcare, education, financial services, public services •Connectivity and access (e.g., broad-band 740 rollout)
  • 741.
    OPPORTUNITIES EXIST ACROSSA Energy efficiency/climate change BROAD SET OF APPLICATIONS NOT EXHAUSTIVE BACKUP AND ARE NOT LIMITED TO THOSE Abatement potential, GtCO2e TRADITIONALLY ASSIGNED TO ICT logistics Industrial motor 0.68 1.52 Efficient optimisation and supply chain Industrial process Private transport 0.29 Industrial 0.50 automation optimisation processes 0.25 Dematerialization* efficiency 0.16 Efficient vehicles Traffic flow monitorin 0.10 planning simulation Efficient ICT Efficient building efficiency transpor s t Smart 1.68 2.03 Smart grid buildings Tele- Efficient Combined heat 0.26 0.40 commuting power and power (CHP) generatio 741 * Excluding telecommuting n Source: McKinsey analysis
  • 742.
    ? ! Social CRM Functional Architecture and Interactions flow Building long-lasting links with customer through innovative experience and co-generating value with them Fabio Cipriani July-2009
  • 743.
    For Social CRMoverview and introduction, please browse my previous presentation available on SlideShare.net  Concept  Comparison with traditional CRM  Benefits  Approach for adoption  How to put it to work This is what you’ll see now:  Why Social CRM?  Functional Architecture  Flow and Value of Interactions  What are CRM vendors doing to promote Social experience  Pre-requisites and business questions
  • 744.
    Why CRM shouldstart to think Social? Because we live in a social world… • We are inserted in and surrounded by social communities, • We establish relationships based on conversations, • We struggle to be accepted by other groups, • We share our insights with like-minded peers and friends, • We make decisions based on suggestions from like-minded peers and friends. … and because customers are, more than everything else, PEOPLE “By 2010, more than 60% of Fortune 1.000 companies will have some form of online community deployed for CRM purposes” – Gartner Group 1
  • 745.
    Social CRM functionalarchitecture Social Media should be seen as a communication channel with customers where Socially-enabled Marketing, Sales and Customer Service processes are performed to generate value Market Own Social Content Types of Existing Social Media Market-aimed (Corporate (Facebook, MySpace, Twitter, Social Tools Blogs, Forums, Branded or Linkedin, etc.) unbranded Social Networks, etc.) Social Channel Interface Traditional Website Letter Face to face Channel Interface Phone / E-mail SMS Internal Social Tools Fax (Internal blogs, wikis, sharing platforms, social Internal POS Business networks, innovation portal, etc.) Collaboration tools Partner Social CRM Capability Socially-enabled Socially-enabled Socially-enabled Layer Marketing Sales Service Traditional CRM Processes Marketing Sales Service
  • 746.
    Types of interactionsin the Social CRM landscape Customer-generated Social CRM Social Market reactions on brand Questions & or industry These spontaneous Service complaints interactions happens Market-centered at the market side social Social Market among customers Sales Information interactions (C2C), competitors and (outside-to-outside) business partners Social Customer Marketing Preferences Market Own Social Content Existing Social Media Corporate These interactions (Facebook, MySpace, Twitter, Blogs, Forums, Branded or Linkedin, etc.) includes the company unbranded Social Networks, etc.) performing Social CRM involved in at least one Business- side of the centered social communication flow. Customer-facing interactions employee They are B2B, B2C, C2B Monitoring / (inside-to-outside Data Mining and internal inside-to-inside) Internal Social Tools interactions (Internal blogs, wikis, sharing platforms, social networks, innovation portal, etc.) Socially-empowered employees
  • 747.
    Business-centered interactions in Social CRM Own Social Content consists of social platforms May be exploited by actively generating content such as a marketing campaigns or creation of specific created and owned by the company. They can be pages in existing social platforms, also by being branded or unbranded. Content is present on these social environments to answer monitored, published and updated by specific market requests or complaints and even by employees according to the company’s social connecting to people in search of new business strategy opportunities Market Own Social Content Existing Social Media All interactions and Corporate Internal Social Tools (Facebook, MySpace, Twitter, brand-related Blogs, Forums, Branded or connects employees to Linkedin, etc.) references are unbranded Social themselves and is an monitored and its Networks, etc.) open channel to share contents may be insights and stimulate converted in specific collaboration. Via customer experience / tagging and ranking Customer-facing needs reports. This the most valuable employee Monitoring / activity includes not information is put in Data Mining only interactions evidence and may help resulted from company Internal Social Tools to address issues and efforts, but also (Internal blogs, wikis, sharing platforms, social shape new personal content networks, innovation portal, etc.) strategies, innovations generated by the or even improve company’s employees current processes in their personal blogs, for example Socially-empowered employees
  • 748.
    Market-centered interactions inSocial CRM Customer-generated Social Market reactions on brand CRM or industry These social actions are Social Questions & Service complaints These reactions happen triggered by rewards or spontaneously and are happen spontaneously. Social Market performed by customers They are performed by Sales Information and the market in general. customers, ex-customers The cause of these and non-customers helping reactions could be the the company to spread Social Customer result of a good or bad market messages, identify Marketing Preferences customer experience with leads via referrals and Market Own Social Content your company or support customers on Existing Social Media Corporate competitors, or could have product issues and (Facebook, MySpace, Twitter, Blogs, Forums, Branded or no specific cause at all. questions. These actions Linkedin, etc.) unbranded Social They serve as basis for very contribute positively to Networks, etc.) important customer your company’s reputation insights and, depending on and results. Company the content they have, it actions on Social CRM help may affect positively or to amplify the negatively your company’s reverberation of this Monitoring / reputation and results behavior Data Mining Listen. Stay informed about what people are saying and look for trends. By monitoring and analyzing the conversation about your company you can understand why customers are complaining or complimenting you. The next step is to join the conversation and get more insights on your customer’s experience.
  • 749.
    Value generation fromSocial CRM interactions Benefit from spontaneous reactions from the Customer-generated Social CRM Social Market reactions on brand Questions & or industry community by connecting Service complaints like-minded peers Social Market Improve customer intelligence Sales Information by gathering additional information from the market Social Customer Improve customer education Marketing Preferences Improve customer experience and expertise Market responsiveness Make use of a low-cost strategy Own Social Content Existing Social Media Enhance customer needs and Corporate (Facebook, MySpace, Twitter, wants understanding Blogs, Forums, Branded or Linkedin, etc.) Stimulate “interest” based unbranded Social Networks, etc.) marketing & advertising Develop new revenue streams Extend your reach within the Efficient knowledge Customer-facing social media channel management employee Monitoring / Attract new talent from the Increase internal collaboration Data Mining market Establish new business Internal Social Tools connections (Internal blogs, wikis, sharing platforms, social Encounter internal talent networks, innovation portal, etc.) Increase retention through strong morale and commitment Socially-empowered employees
  • 750.
    integrate web 2.0features and data into their CRM product portfolio. This generates value to several company R&D Focused on internal use for collaboration   areas Use of tags to “label” the customer (e.g. tag=golf for executives who play golf) Content sharing capabilities (e.g. sales presentations)  Virtual collaboration (e.g. wikis, CEO blogs, teams blogs, micro-messaging) Marketing  Rating content (e.g. rating customers, leads, shared content, etc.) Focused on connecting external parties  Idea/Insights capturing (e.g. idea management system platform)  Customer support via forums (e.g. message board platform) Sales teams  Tagging, rating and reviewing products in companies' e-shops  Blogs for sales force (followed by their customers)  Connection with 3rd party social networks (e.g. convert Facebook friends as contacts, access a Facebook page directly from the application, obtain relevant Customer information provided by the customer itself in Facebook: About Service me, Activities, Favorite Movies, Favorite Books, Favorite Music, Interests, etc., Amazon’s reviews, ratings, etc.)  Connection with Twitter for running campaigns directly from the CRM platform and listening and support current customers Knowledge Mgmt
  • 751.
    drawing the linebetween going with the flow and extracting real CRM value from Social Media. These are just a few of Are all of your social Are your social media efforts Do you know how them… media efforts integrated with your part of a broader Social CRM / Social Media strategy or is it “social” are your employees? CRM system? just an random project? Have your “social” Are your processes and business rules adapted to employees received encourage social behavior? proper training? Is your front line Are you able to track Have you assessed all productivity under benefits and return on Corporate Security control? investment effectively? concerns?
  • 752.
    Becoming Social: SocialCRM demands a Social transformation of your Is imperative to understand the social influence on all CRM Building Blocks … business Social influence changes the traditional CRM building blocks, its supporting processes, IT infrastructure and Social demands companies to work towards a Strategy influence Social CRM vision composed by: Operations •Social Strategy, •Social Operations and, •Social Organization Organization “By 2010, more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. Rushing into social-computing initiatives without clearly defined benefits for both the company and customer will be the biggest cause of failure” – Gartner Group1
  • 753.
    However, to successfullyadopt and generate value with Social CRM, there are a few pre-requisites that should be • Understand Social CRM and Social tools, its characteristics, risks and business taken into account case • Develop a proper Social Strategy comprising tools (wikis, social networks, twitter, etc.) and scope (monitor, engage conversations, get customers to collaborate, spread viral messages, etc.) • Have a effective traditional CRM system in place • Have processes mapped and well documented Strategy • Have a project portfolio management in place to put all social initiatives linked together Operations • Have the CRM philosophy and its objectives already spread and well-known among employees • Evaluate the organization’s readiness to embrace the principles of online collaboration Organization • Executive buy in and support Even though the pre-requisites fulfillment and the current CRM maturity might affect the resulting roadmap to Social CRM deployment, it is always possible to identify quick wins on one or more CRM areas that can be implemented right away
  • 755.
    50 templates forPresentations Personal selection jean.luc.niezette@gmail.com
  • 756.
    jean.luc.niezette@gmail.com see PowerPoint Tips& Tricks & PowerPoint 100 pictures comments are welcome ! Jean-Luc
  • 757.
    1 Title Actions needed Actions needed •action : description •action : description •action : description •action : description •action : description •action : description •action : description •action : description Actions needed •action : description •action : description •action : description Actions needed Actions needed •action : description •action : description •action : description with action •action : description without action •action : description •action : description •action : description •action : description Actions needed •action : description •action : description • action : description
  • 758.
    2 Title 6. Description 1. Description •action : … •action : … •action : .. •action : .. •action : … •action : … •action : … •action : … 5. Description 2. Description •action : … •action : … •action : .. Key domain •action : .. •action : … •action : … •action : … •action : … 4. Description 3. Description •action : … •action : … •action : .. •action : .. •action : … •action : … •action : … •action : …
  • 759.
    3 Title Input 1 • description • description domain A Input 2 • description domain F domain B • description Input 3 key domain • description • description domain E domain C Input 4 • description • description domain D Input 5 • description • description
  • 760.
    4 Title domain A domain F domain B key domain domain E domain C domain D
  • 761.
    5 Title Input 1 • description • description domain A domain B domain C Input 2 • description • description Input 3 key domain • description • description Input 4 • description • description domain D domain E domain F Input 5 • description • description
  • 762.
    6 Title Category 1 Category 2 Category 3 domain A domain B domain C domain D domain E domain F key domain Description A Description C Description D Description F • description • description • description • description • description • description • description • description Description B Description E • description • description • description • description
  • 763.
    7 Title action 1 action 4 action 2 key action 3 domain A domain B domain C domain D domain action 5 action 6 domain E domain F
  • 764.
    8 Title description 2 input 2 description 2 description 1 Main input 1 output 1 output 2 output 3 description 1 domain description 3 input 3 description 3
  • 765.
    9 Title •Current status A •… Category A •New status A •… •… •… •Current status •… B Category B Category A •… •… •New status B •… •… •… •… •Current status Category B •… C Category C •New status C •… •… •… Current approach New approach Category C •… •… •… Evolution
  • 766.
    10 Title Domain 1 Domain 2 Domain 3 Domain 4 •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx 20xx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx 201xx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx 20xx •xxx •xxx •xxx •xxx
  • 767.
    11 Title Flow Responsible Main needs Actions needed Description 1 Action 1 Actor 1 • description • Action 1 • description • Action 2 • Action 3 Description 2 Action 2 Actor 2 • description • Action 4 • description • Action 5 • Action 6 Description 3 Action 3 Actor 3 • description •… • description Description 4 Action 4 Actor 4 • description • description
  • 768.
    12 Title FROM TO Description A Description A • description • description • description • description Description B Description B • description • description • description • description Description C Description C • description • description • description • description Description D Description D • description • description • description • description
  • 769.
    13 Title FROM TO Description A Description A Domain 1 • description • description • description • description Description B Description B Domain 2 • description • description • description • description Description C Description C Domain 3 • description • description • description • description Description D Description D Domain 4 • description • description • description • description
  • 770.
    14 Title Input 1 • Output 1 Input 2 • Output 2 Input 3 • Output 3 Input 4 • Output 4 Input 5 • Output 5 Key finding
  • 771.
    15 Title Status Finding & Actions •description •… •… •… •… Picture, graph, … •description •… •… •… •…
  • 772.
    16 Title Main component Component 1 Component 2 Component 3 Component 4 sub- sub- sub- sub- component 1 component 1 component 1 component 1 sub- sub- sub- sub- component 2 component 2 component 2 component 2 sub- sub- sub- sub- component 3 component 3 component 3 component 3 sub- sub- sub- sub- component 4 component 4 component 4 component 4 … … … …
  • 773.
    17 Title total Revenu total volume volume es revenu split s split es cat 1. xxx Key message cat. 2 cat. 1 xxx xxx xxx xxx Analysis • description cat 3. • description cat.2 xxx xxx cat. 3 xxx cat3. xxx Description Description • description • description • description • description
  • 774.
    18 Title xxx xxx xxx xxx xxx TO xxx FROM Key message
  • 775.
    19 Title Domains Issues Owner Action plan Timing xxx Issue 1 xxx xxx MM/YYYY xxx Issue 2 xxx xxx MM/YYYY xxx Issue 3 xxx xxx MM/YYYY xxx Issue 4 xxx xxx MM/YYYY xxx Issue 5 xxx xxx MM/YYYY key message
  • 776.
    20 Title KPI‘s 20xx ACTION PLAN 20xx 20xx MAIN xxx • Indicator 1 xxx xxx • Indicator 2 xxx SUB. xxx • Indicator 3 xxx Action plan Q1 Q2 Q3 Q4 xxx Domain 1 xxx xxx xxx Domain 2 xxx xxx Domain 3 xxx
  • 777.
    21 Title 20xx ACTION PLAN 20xx 20xx xxx • Indicator 1 xxx KPI‘s xxx • Indicator 2 xxx xxx • Indicator 3 xxx FROM TO •xxx •xxx •xxx •xxx Action •xxx •xxx plan •xxx •xxx
  • 778.
    22 Title FROM TO xx% xx% xx% xx% xx% xx% Description Description • description • description • description • description
  • 779.
    23 Title xxx 20xx 20xx 20xx xxx xxx xxx Phases xxx xxx xxx •xxx •xxx •xxx Main •xxx •xxx •xxx domain •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx Sub- •xxx •xxx •xxx domains •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx KPI’s •xxx •xxx •xxx
  • 780.
    24 Title Q1 Q2 Q3 Q4 Action 1 Action 2 Action 3 Action 4 Action 5 Action 6 Action 7 Action 8
  • 781.
    25 Title J F M A M J J A S O N D DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description Domain 1 DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description Domain 2 DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description Domain 3 DD/MM : action description DD/MM : action description DD/MM : action description DD/MM : action description
  • 782.
    26 Title Domain 4 Domain 2 Objective Domain 3 Domain 1
  • 783.
    27 Title Solution X Solution Y key message 1 xxx 2 xxx 3 xxx 4 xxx key message 5 xxx 6 xxx 7 xxx 8 xxx 9 xxx key message 10xxx
  • 784.
    28 Title Domain 1 + Domain 2 + Domain 3 + Domain 4 + Domain 5 = xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx
  • 785.
    29 Title Domain 1 Domain 2 1 xxx xxx 2 xxx 3 xxx xxx 4 xxx xxx xxx 5 xxx xxx
  • 786.
    30 Title Domain 1 Domain 2 Picture, graph, … Picture, graph, … •xxx •xxx •xxx •xxx •xxx xxx
  • 787.
    31 Title 1 xxx xxx 2 xxx xxx 3 xxx 4 xxx xxx 5 xxx 6 xxx xxx
  • 788.
    32 Title xxx xxx name xxx xxx xxx xxx xxx 4 name Name Name Name Name Name Name Name • role • role • role • role Name Name Name Name • role • role • role • role Name Name Name Name • role • role • role • role Name Name Name Name • role • role • role • role Name Name Name Name • role • role • role • role Name Name Name Name • role • role • role • role
  • 789.
    33 Title Key message xxx Main Domain xxx • xxx • xxx xxx Importance for xxx • xxx xxx • xxx xxx Other domains xxx • xxx • xxx • xxx • xxx Importance for yyy
  • 790.
    34 Title FROM TO domain 6 domain 6 domain 5 domain 1 domain 5 domain 1 domain 4 domain 2 domain 4 domain 2 domain 3 domain 3 • xxx • xxx • xxx • xxx • xxx • xxx Key message
  • 791.
    35 Title •xxx •xxx •xxx Domain 1 •xxx •xxx •xxx Main domain •xxx •xxx •xxx Domain 3 Domain 2
  • 792.
    36 Title 1. Description 2. Description •action : … •action : … •action : .. •action : .. •action : … •action : … •action : … •action : … Key message 4. Description 3. Description •action : … •action : … •action : .. •action : .. •action : … •action : … •action : … •action : …
  • 793.
    37 Title Domain 1 Domain 2 Domain 3 Domain 4 Description Description Description Description •action : … •action : … •action : … •action : … •action : .. •action : .. •action : .. •action : .. •action : … •action : … •action : … •action : … •action : … •action : … •action : … •action : … Key message
  • 794.
    38 Title xxx xxx • description • description • description • description xxx xxx • description • description • description • description Key message
  • 795.
    39 Title •xxx Title •xxx •xxx •xxx •xxx •xxx FROM TO Key message
  • 796.
    40 Title Domain 1 description 1 Domain 2 description 2 Domain 3 description 3 Domain 4 description 4
  • 797.
    41 Title Domain 1 Domain 2 Domain 3 Domain 4 -15% -10% Proposal 1 -5% 0% +5% Proposal 2 +10% +15%
  • 798.
    42 Title Domains Sub-domains Descriptions 1 Domain 1.1 xxx Description 1.2 xxx Description 1.3 xxx Description 1.4 xxx Description 1.5 xxx Description 2 Domain 2.1 xxx Description 2.2 xxx Description 2.3 xxx Description 2.4 xxx Description
  • 799.
    43 Title Output 1 Domain 1 • xxx • xxx Category 4 Category 1 Category 2 Category 3 Category 4 Domain 2 Output 2 • xxx • xxx Domain 3 • xxx Domain 4 Output 3 • xxx • xxx Key messages • xxx •xxx • xxx •xxx • xxx Output 4 • xxx • xxx • xxx • xxx
  • 800.
    44 Title Step 1 Step 2 Step 3 Step 4 Step 5 •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx •xxx Key message
  • 801.
    45 Title Title Analysis • xxx • xxx • xxx Main • xxx KPI’s • xxx • xxx Sub KPI’s Key message
  • 802.
    46 Title Chapter 1 title 1 • Description of chapter 1 Chapter 2 title 2 • Description of chapter 2 Chapter 3 title 3 • Description of chapter 3 Chapter 4 title 4 • Description of chapter 4 Chapter 5 title 5 • Description of chapter 5
  • 803.
    47 Title  Chapter 1 title  Chapter 2 title  Chapter 3 title  Chapter 4 title  Chapter 5 title
  • 804.
    48 Title Domain 1 xxx Domain 2 xxx xxx xxx xxx Domain 3 xxx xxx xxx xxx xxx xxx Domain 4 xxx xxx
  • 805.
    49 Title Description •xxx •xxx •xxx Key message Main •xxx domain domain 2 domain 1
  • 806.
    50 Title Input Categories Domains Output Domain 1 xxx Cat eg Domain 2 ory A Output Category Domain 3 xxx B Domain 4 Category C Key message
  • 807.
    Social Media Landscape Blogs rss 807 © 2009 Omniture Inc, Confidential & Proprietary
  • 808.
    Travel Guides Mobile On-Site Tours Applications TRAVEL MARKET Web/Interactive Audio Guides Podcasts 02. MARKET OVERVIEW 808
  • 809.
    CONSUMER INSIGHT • Customers have a pre-conceived notion of audio guides as something boring that does not connect them emotionally 03. CONSUMER INSIGHT & SEGMENTATION 809
  • 810.
    SEGMENTATION Single Travelers  Couples  Small Group of Friends  Medium to Large Group  03. CONSUMER INSIGHT & SEGMENTATION 810
  • 811.
    AGE SEGMENTATION 29-34 years old 35-44 years old 22-28 45-49 years old years old 03. CONSUMER INSIGHT & SEGMENTATION 811
  • 812.
    BRAND STRATEGY DEVELOPMENT INTERNAL EXTERNAL BRAND VISION BRAND PROMISE To be the best provider of We connect travelers to the quality travel content and a city in an emotional way by FIXED worldwide recognized providing unique brand. experiences. BRAND DELIVERY BRAND POSITIONING To provide unique, fun and For modern travelers, we VARIABLE entertaining audio and are a travel guide which travel content. provides emotional audio content that connects travelers to the city. 05. BRAND IDENTITY 812
  • 813.
    POSITIONING For Whom? Why? Energetic, passionate, modern, untraditional To offer a new way of connecting people traveler who is searching for a unique travel with a city; Bringing out the soul of the city; experience; Travel alone or with few friends; A unique travel experience Travel without a packet Against Whom? When? Travel guides, podcast, interactive Weekend getaways, vacation, cultural trips applications and competitors that are not entertaining 05. BRAND IDENTITY 813
  • 814.
    Guiding principles foracquisition integration  Get the integration strategy right for Strategy the deal  Design the programme around the Programme Design benefits case Successful Programme  Provide shape and focus through Management outstanding programme management Integration  Manage the risks to the business as Risk Management well as the programme People &  Rapidly engage the people in both Communications organisations
  • 815.
    Get the integrationstrategy right for Studies indicate that there is nodeal the ‘one approach’ for all acquisitions Spell out the rationale for the Determine the integration Have a clear view of the „end deal, the benefits sought, along with approach and strategy game‟ – along with the stages key complexity factors in the journey Benefits$ improvement Delivery Degree FTE Reduction Performance Extension of Level presence Bundling of of Pace / Revenue Growth capabilities involvement Depth Economy Time NO of scale GO The integration strategy is: ZONE  Key stages in the journey need to be Cost Reduction  How deeply will we integrate? defined in terms of the business  How quickly will we integrate? model and the performance of the  The integration strategy must be  How many do we need to combined organisation. This enables driven by the strategic rationale for the involve in the process? success to be measured as the deal (i.e. achieving the „1+1=3‟) The approach may vary across integration progresses the organisation
  • 816.
    Design the programmearound the Always keep sight of benefits case the benefits case - if you’re not keeping the score, you are unlikely to deliver Confirm the total value which Identify the areas that will Install strong leadership to must be extracted deliver the most value - ensure commitment to prioritise and focus efforts as achieving the benefits V alu e W aterfall H ead office savings Integration appropriate (N P V ) costs E conom ies of scale Leveraged sales channel H R costs Quick Win Opportunities Integration Programme M arketing synergies Loss of sales Breakthrough High Director alliances Steering S tream lined IT system s C apex Group Programme T o ta l N e t B e n e fits C ross-selling to existing Transition Manager custom er base Major players B ack office savings Programme Transform Size of Return (£) Office Benefit Bankers Time to deliver Business People & Systems Finance Real Estate Communicatio Commercial Integration Organisation ns Business Intrinsic D eal B enefits/synergies C osts Intrinsic time Integration Managers value costs value post Low deal Probability of Success Low High  Value extraction targets should be  IT will be either crucial or broken down and allocated to unimportant  Clear governance and single individual projects  Less obvious topics - e.g. real point accountability are key  A robust cash-based benefits estate – can contribute up to 20%  The integration delivery structure model is required – measuring of savings must be firmly tied to the things that make sense to  Ruthlessly review existing projects „business as usual‟ structure operational staff. – Acquirer and Target.  Not all projects need to be done at the same time
  • 817.
    Provide drive andfocus through outstanding programme management Individual project managers cannot manage conflicting priorities by themselves On the road to Manage the work as an Deliver the benefits at the integration, priorities will integrated programme to micro level, monitor at the change as the programme maximise business benefit macro level progresses Planning & 0.70 Revenue Quick Wins Performance Theme: Directing Costs 0.60 0.50 Transition Programme Theme: Benefits 0.40 Controlling, Monitoring & 0.30 Communicating 0.20 Transformation Time 0.10 Theme: Coaching & Facilitating 0.00 -0.10 Time 100 days 300 days 3 years -0.20 Benefits (20-30%) (80%) (100%) 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Business strategies Projects Projects Projects Year Stage Review Stage Review  You must also change Current Future business business management styles - to reinforce desired behaviours Stage Stage  Progress on the achievement of benefits benefits and embed the new culture Business operations the benefits case is the number  You must stick at it long enough one agenda item for each Integration Implementation Programme Steering Group meeting to deliver the full range of benefits available.
  • 818.
    Manage the risksto business as well as to the programme Inadequate resourcing is often the biggest risk Business Programme  Rapidly gain control of the operational  Identify the key risk areas for benefit business delivery Confidence Matrix  Use a “smoke detector” of high frequency Ops Mngmt Integration Implementation  System Systems Testing performance metrics to monitor business Control Elements Scope/Plans results Quality  ? ? Resource   ? Key indicator New customers per year (‘000) Benefits Reporting - Business Performance Dashboard MARKET SHARE Was Is (1998) (1999) 43.5 x Has to be (2000) x Revenue (£k) Key indicator GENERAL Was Is (1998) (1999) x x Has to be (2000) 3,000 Key indicator Sales Headcount SALESFORCE Was Is (1998) (1999) 1148 1140 Has to be (2000) 825 Communications ?  ? ? Multisales (%) 2 x 5 Profit (£k) x x 1,400 API per salesman (£k) 40 44 63 % Salesforce above MESP 35 x x Customers buying this year (%) 4.4 D x 8 Non-Life Conversion Ratio (%) D x x 33 D Non-regulatory Complaints 900 x x Average number of products held 1 2 5 Target Average size of Sale (£API) 18 250 x 340 500 x Work Elements per customer Total number of policies (k) 388 Error-free Factfinds and Conversion Ratio (%) x x x 300 300 25 64 95 Proposals (%) SB.1998.DM2/2 Number of leads from Sales and x x 15 Sales force turnover rate (% p.a.) 34 25 7 Collections per month (k) Cumulative REVENUE By product Breakdown PERFORMANCE Key indicator Was Is (1998) (1999) Has to be (2000) Total Headcount HEADCOUNT Breakdown  Establish formal risk management 50000 Head Office Headcount 869 733 561 processes Protection 45000 5000 Actual Investment 40000 Budget 35000 Sample Saving Average time to issue policy (days) 33 30 5 4000 Sales 30000 Pension £k 25000 Mortgage 3000 Collection 20000 Actual Average time to pay claim (days) 5.5 D 2.5 1.5 2000 15000 By segment Head 10000 Office Budget 5000 Target Cost of Head Office (£k) 60,609 x x 1000 0 Segments 0 J F M A M J J A S O N D Sample Non-target Cost of Overtime (£k) 1320 540 360 J F M A M J J A S O N D Segments Calls answered (%) 82 87 95 Risk Risk Risk Assessment LAPSES CHURN COLLECTIONS SERVICE LEVEL Control Identification & Value of Value of churn Was Is Has to be Cost savings realised lapses Key indicator (1998) (1999) (2000) x 20000 Head Office Framework Prioritisation Collections Headcount 2500 x 774 3 3 15000 Field Ops IB IB Sample Sample Total cost of collection (£k) Collections OB OB 43,200 x 29,000 Developin £k 2 2 10000 Debits collected (%) 96 x 100 g the Risk 1 1 Average number of calls per 33 x 60 5000 Risk Profile Project collector per day Review Modelling Categorisation Number of collectable households 1.2MM x 0.6MM 0 0 J F M A M J J A S O N D 0 J F M A M J J A S O N D M A M J J A S O N D J F M A M J J A S O N D & 1999 2000 Simulation Integrated Input to:  Rate of return Monitor with the Risk Project Mitigation Contingency for business & report Planning Control Planning case  Project strategy Cycle  Expanding markets will present a  Methods for project scoping  Contingency particular challenge Take Action requirements
  • 819.
    Rapidly engage thepeople in both organisations Taking advantage of the window of opportunity to make the big changes Select, build and incentivise Engage people throughout the Target communications the integration team - using organisation appropriately with all key staff from both organisations stakeholders to begin to build support Company Stakeholder Mapping A Company B Key Clients (degree of influence) Share of Voice Key Influencers Employees The New Suppliers Company  Key Line Staff Buy-in (attitude to project) Owners and Corporate  Project Teams Analysts and Press  Identify and engage the key  Produce an HR plan to ensure that stakeholders to understand their the right people are appointed to attitudes and personal „wins‟ jobs quickly - a task that is often  Capture “hearts and minds” underestimated. through the communication  Integration programmes don‟t  For staff required on a temporary process fail through over- basis only, lock them in via  Ensure cultural differences are communication. bonuses linked to activity recognised in the HR plan - even  Communicate, communicate achievement – rather than time for apparently similar cultures. and communicate again
  • 820.
    Overview of study Wehave completed the second step of the wider study – providing a framework for defining the solution to improve western access to Heathrow SCOPING STUDY – THIS REPORT – defining the problem FURTHER WORK solution identification WHAT – comprehensive assessment driven by Eddington and other transport policy • Governance, stakeholder involvement assessment • SINEI type assessment including • Problem definition • Full transport appraisal of selected packages agglomeration, environmental (CO2 emissions) • Evidence gathering and measures (cost benefit analysis, impact • Options analysis • High level analysis assessments, funding and financing • Consideration of funding issues modelling) • Detailed scheme specific design and delivery HOW – through a robust project framework and solid evidence base • Interviews with business and internal experts • Input from transport consultants and economists • Primary research • Stakeholder alignment • Discussions with well respected academics • Data analysis • Input from transport consultants and • Collaborative approach with DfT • Review of DfT guidance and economists • Stakeholder involvement literature (Eddington, DaSTS etc) 8 2 0
  • 821.
    The Importance ofMECE Example Making Dinner: • Select menu Mutually Do any of the points overlap? • Buy ingredient Exclusive • Prepare courses MECE Mobile Phone Types: • Analog • Digital • GSM Collectively Have all possibilities been Reasons to acquire competitor ABC: • Complimentary customer base Exhaustive covered? • Superior technology • Digestible size Points across horizontal levels of the pyramid should be MECE (Mutually Exclusive, Collectively Exhaustive)
  • 822.
    Estrategia • Aumento del número Para lograr los beneficios planteado identificamos un estrategia por fases que nos permita ir incorporando con pasos firmes los beneficios planteados de becarios basado en • Agosto Número Limitado de Marzo las experiencias del Agosto Becarios para el área 2005 • Continuación del FY05-06 2004 2005-... programa piloto de Tecnologías de Programa Programa de Becarios Becarios - Piloto • Incluir al programa las Programa • Organización de Información. IT Becarios restantes áreas de Universidad - Deloitte Seminarios de • Enfocado a Carreras de Consultoría consultoría Ingeniería de las actualización para los • Mayor promoción del consultores con Universidades más programa a través de importantes. Investigadores eventos organizados Universitarios. • Duración del programa por Deloitte para las 6 meses. • Participación de Universidades consultores en • Organización de un • Organización anual del evento para la Cátedras Universitarias evento para dar inicio • Planeación de selección de al programa de candidatos a formar Programas de becarios. Investigación parte del programa. • Utilizar la experiencia • Incorporar a un becario Conjuntos acumulada para lanzar de Inroads en el programas mismos proceso de complementarios Becarios
  • 823.
    Plan de Trabajo Plane Planeació Evalua ación Preparació Ejecución del Deploy / n del ción del n del Piloto Piloto Go-Live Piloto Mayo 04 Sem 1 Jun Sem 2 Sem 3 Sem 4 Julio del Sept Progr 05 Agosto Marzo Jun Jun Jun Piloto ama • Planeación del Piloto • Planeación y Estrategia • Aprobación del Programa • Preparación del Piloto • Contacto con universidades • Envío listas de mejores promedios • Selección de candidatos (entrevista previa RH) • Promoción de evento de difusión • Planeación evento de difusión • Definición de agenda • Selección de instructores • Elaboración materiales • Definir logística del evento • Evento • Identificación de talento • Evaluación de candidatos • Selección de becarios • Planeación del Programa • Definición de proyectos • Asignación de becarios • Inducción
  • 824.
    For Government tosuccessfully adopt Web 2.0 there are key considerations that need to be taken into account  Doing the work alone is no longer an option, success requires shifting to a highly leveraged, collaborative model  Role descriptions, organizational structure, and culture need to take into account an increased number of diverse unpaid and Organization volunteer positions  Contribution, sharing and collaboration need to be part of the employee rewards system  An entirely new set of online policies are unnecessary, extend current policies covering conduct in public gatherings  Make it clear that employees are entrusted to represent government as a part of online communities  Set the stage for appropriate usage early on, framing behavior around a governance framework that is transparent and easy to understand  Model governance around established online communities. Policy and – allow users the power to immediately publish their own content, and give administrators power to modify/revert Governance – ensure that administrators/moderators are able to justify governance by hyper linking to the appropriate policies – use voting and/or point systems to promote unpaid volunteers to the administrator/moderator role, in effect creating a self- governing community  Where possible, leverage the online community to manage the governance framework  Web 2.0 should be apart of the overall communication strategy  Web 2.0 has the ability to target specific networks of users at a low cost  Leverage bloggers, publishers and online enthusiasts to spread the message for you Communication  Don't treat online communities as a dumping ground, billboard style market-ware will alienate citizens  Ensure active ownership, communication must be constant and content must be relative and up to date  Don't open up unless you are ready; transparency, accountability, humility and most of all honesty are al prerequisites in all dealings with online communities  Ensure accountability by clearly establishing the identity of all government community members Security and  Pay particular attention to identity theft, there are numerous reports of Web 2.0 based impersonation Risk  Audit trail of all community history needs to be secured  Periodically review that the aggregation of data produced by mash-ups is not used maliciously
  • 825.
    Web 2.0 thereare key considerations that need to be taken into account ..   continued Don't underestimate the power of a focused and passionate community Community management will become increasingly important, a full time position in many cases  Both marketing/communications as well as HR will require a dedicated community management strategy  Governments must understand the community landscape sufficiently to understand communities to participate in, communities to watch, communities to lead, and communities to own.  Not participating is not an option, communities are forming regardless of government involvement, there's an opportunity to Community better direct and influence these communities if action is taken now  Many companies today (Procter & Gamble, etc.) are leveraging communities to do a wealth of "free" work – product testing – support – product/service innovation – marketing  Open source is a prime candidate, major vendors have come late to the Web 2.0 game and do not have an equally compelling offering  Lighten up the delivery approach, web 2.0 requires and enables an iterative, evolutionary software lifecycle  Many of today's government hosted websites can be easily transformed into reusable services that can in turn be Technology assembled, reused, and "mashed up"  Complete adoption of web 2.0 will require better integration into today's desktop, this is where significant work is still required  Measure success by using easily quantifiable web based metrics (e.g. blog pulse, comments, contributions, page ranks, member activity) Value  Set the objectives of any community early on, and continually revisit  Participating in an increasingly connected world has its own intrinsic benefits, some of the value may not be quantifiable
  • 826.
    826 LATAM seems vulnerable: First, global context was key in the last 5 years LATAM: GDP Growth, World Commerce and LATAM: Terms of Trade Commodities Prices 140.0 World Commerce Growth 127.7 30.0% 7.0% 2008 Commodities Prices 130.0 25.0% LATAM Growth (sec. axis) 6.0% 20.0% 120.0 Index Base 2002 = 100 5.0% 15.0% 4.0% 110.0 102.5 1980 In % In % 10.0% 3.0% 100.0 5.0% 100.0 2.0% 2002 0.0% 90.0 1.0% -5.0% 80.0 0.0% 80.6 -10.0% 1988 70.0 -15.0% -1.0% 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: Perspectiv@s based on IMF and CRB Source: CEPAL Terms of Trade and Trade Balance Exports Prices and Fiscal Revenue of Central In millions of USD Government 120,000 90,911 2006 22.0 Current Prices Exports prices 160.0 70,000 Average Prices 1980-2002 Fiscal revenue 20.0 140.0 20,456 43,882 Index base 2000 = 100 In millions of USD 20,000 2002 2008 120.0 18.0 100.0 In % GDP -30,000 16.0 80.0 -80,000 60.0 14.0 40.0 -130,000 12.0 20.0 -158,542 -180,000 - 10.0 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 Source: CEPAL
  • 827.
    Audiencias para desplegarla información y lograr entendimiento y/o involucramiento hacia el proyecto Audiencia Porqué Cómo Facilitador Agentes de Cambio: Formar un vínculo de comunicación en la Juntas 4 Empresa , mediante contacto humano emiten y • Admon. del Cambio Informativas, cor Líderes informales elegidos retroalimentan los mensajes. reo electrónico por el personal del proyecto Usuarios Finales: Informar su participación en el proyecto y Reuniones • Agentes de Cambio 5 atender inquietudes informativas, foll • Admon. del Cambio Grupo de personas que harán etos, flyers, telec uso del onferencias sistema, operativamente o para labores de consulta. Informar temas generales del proyecto Carteles, circular • Admon. del Cambio 6 Todo el personal es Eventos masivos 827
  • 828.
    Planeación de laComunicación Contamos con una estrategia estructurado de comunicación, la cual comprende los siguientes 6 pasos: Análisis Definición Programación Medición de la Identificación Análisis de de de Actividades efectividad de la y Análisis de Medios Eventos Mensajes de comunicación Audiencias Actuales Clave Comunicación Clave • Identificar • Identificar los • Extraer los eventos • Identificar qué • Planear las • Medir la grupos a los que medios de más importantes a lo es lo que comunicaciones efectividad de la irán dirigidos los comunicación más largo del proyecto, debemos para el corto plazo. comunicación. mensajes efectivos para que marcarán la comunicar a cada dependiendo del llegar a cada pauta para las audiencia. • Planear las • Evaluar si los impacto del audiencia. comunicaciones. comunicaciones en mensajes están proyecto. • Analizar qué es el transcurso del alcanzando a la ACTIVIDADES • Identificar el o los lo que debemos proyecto. audiencia • Analizar responsables del transmitir al deseada, son audiencias clave manejo de las personal para comprendidos y la para desplegar la comunicaciones generar respuesta es comunicación formales en la confianza, positiva. USPRH. motivación y compromiso. ¿A quién? ¿Cómo? ¿Cuándo? ¿Qué? ¿Cada cuánto? ¿Funciona? 828
  • 829.
    Enfoque de Mensajes Lasacciones estructuradas de comunicación permiten disminuir la resistencia al cambio por desconocimiento y por percepciones negativas del proyecto, se resaltan los eventos positivos y se trabaja con los negativos, durante la asimilación del proyecto. • Planeación/Análisis/ Diseño Etapas de Asimilación del Cambio Institucionalización Abortando antes de la Construcción, Etapa de implantación Etapas del proyecto Capacitación y Aceptación Adopción extensiva Entrega Percepción Cambio no Etapa de implantado Diseño Positiva indefinición Entendimiento Percepción Negativa Conocimiento Etapa de Preparación Contacto Confusión Preparación Desconocimiento Tiempo 829
  • 830.
    Enfoque de Mensajes (continúa) El enfoque hace referencia a la dimensión o tipo de información requerida de acuerdo a lo que se esperaría en cada grupo o audiencia, la siguiente gráfica ejemplifica la misma: Menor grado de Involucramiento Informar sobre la nueva soluci ó n, cu á l es su alcance y qu é elementos l a Mensajes generales / componen. Concientizar a Audiencia Amplia las personas de los beneficios del nuevo modelo de trabajo. Contacto Mensajes dirigidos a una Comunicar los avances del proyecto. Difundir los beneficios de la audiencia específica implantació n. Concientizar sobre el nuevo modelo de trabajo en equipo. Entendimiento Concientizar a las personas de c ó mo prepararse para el arranque. Audiencia de Generar entusiasmo para la implantación capacitación tanto en el usuario final como en el equipo de trabajo. Comunicar a detalle los esquemas de capacitación y soporte. Aceptación Informació n personalizada sobre el rol y las responsabilidades del personal involucrado. Compromiso Mayor grado de Involucramiento 830
  • 831.
    Análisis de mediosde comunicación De acuerdo con los medios generales con los que cuentan los clientes, se analiza, aquellos que pueden ser más efectivos para el Proyecto: Canal Tipo Canal Tipo Presentaciones, eventos Carteles Impreso Presencial con los ejecutivos Juntas informativas Recibo/cheques Impreso con el grupo de trabajo Presencial de nómina Circulares /memos Juntas específicas flyers Impreso (entrevistas, grupos Presencial de enfoque, sesiones de visión, otras) Folletos Impreso Correos Electrónicos Electrónico Tableros de Avisos específicos Impreso Presencial / para el proyecto Teleconferencia Electrónico Nota: Como parte de esta propuesta se recomienda imprimir artículos promociónales para el Proyecto 831
  • 832.
    Audiencias para desplegarla información y lograr entendimiento y/o involucramiento hacia el proyecto El plan de comunicación para las audiencias objetivo, se divide en 6 niveles. Estas audiencias nos ayudarán a permear la información a sus niveles de reporte, donde se da la comunicación vertical y en cascada en cada área. Audiencia Porqué Cómo Facilitador Tienen el poder de iniciar, Presentaciones • Administración de legitimar y demandar el Ejecutivas, Eventos, Cambio Estrato Superior: cambio, tienen autoridad Boletines 1 para fijar la dirección estratégica y ser Dueños, Junta ó Comité líderes del cambio entre los demás grupos Directivo,, Presidente, Vicep clave así como también ante los usuarios. residente, Director General) 2 Son personas que tienen • Administración del Estrato Medio: Presentaciones formales e cambio influencia, cercanía y reconocen su informales, masivas y en Director, Subdirector y Jefe responsabilidad para la implantación del grupos específicos de Departamento cambio. Grupos de Trabajo Los usuarios clave son parte de la Red de Técnicos: Juntas de avance, • Gerencia del Proyecto 3 Agentes de Cambio y es importante para reuniones de trabajo • Admon. del Cambio el desarrollo del proyecto, establecer correo electrónico (Consultores internos, medios de comunicación dentro del externos y responsables de equipo. los subsistemas que participan en el proyecto) 832
  • 833.
    Eventos clave delproyecto, para definir requerimientos de comunicación Prep Diseño Const Capacitación Capacitación Entrevistas de Aplicación de Circular Primer Avances cambio encuestas comunicado Const Salida en vivo TEMAS POR AUDIENCIA: Estrato Presentar el Proyecto Superior Sesiones informativas Avances del Proyecto Principales Hallazgos Estrato y circulares Beneficios Medio Incrementar Compromiso Equipo Descripción del proyecto de trabajo Avances del Proyecto Comunicar Expectativas Sesiones informativas Agentes de y correo electrónico Cómo les afecta el proyecto Nivel de participación Cambio Preguntas frecuentes Principales resultados del proyecto Usuarios Sesiones informativas, carteles Beneficios Próximos pasos Finales y folletos Descripción del proyecto Toda la empresa Carteles y flyers Indicar el nivel de participación Comunicar avnacer Comunicar beneficios 833
  • 834.
    Medición de laefectividad de la comunicación • A través de los mensajes clave se debe: – Generar un entendimiento común del proyecto en el personal involucrado – Informar a las audiencias involucradas los aspectos más relevantes proyecto La gente Objetivos Retroalimentación entiende • A partir de los resultados de los eventos clave se verifica del Plan de y describe si la gente está o no participando en el proceso de Comunicación los mensajes clave cambio • Motivo por el cual se realizan actividades como: – Verificar la comprensión de los mensajes clave Mensajes Evaluación – Evaluar qué tanto se recuerdan los mensajes y el impacto que clave tienen en la audiencia correspondiente, mediante la aplicación de mediciones de retroalimentación de la comunicación (personal, telefónica o vía correo electrónico) – La medición de la comunicación se realizará al posterior de la ¿Participación etapa de diseño Audiencias de las • Finalmente, para que el Plan de Comunicación sea una Eventos Audiencias? herramienta útil y exitosa que alcance sus objetivos es clave necesario: – Identificar y dar solución a las dudas de los involucrados. 834
  • 835.
    Esempi di costidei conflitti ambientali C o s ti P a s s iv ità e C o s ti C o s ti d ire tti p o te n z ia lm e n te s o p ra v v e n ie n z e in te rn i n a s c o s ti p a s s iv e in ta n g ib ili m in o re d iffic o ltà d i c a lc o lo m a g g io re F e d e ltà d e lla C o sti d i g e stio n e , clie n te la, C o sti d i g e stio n e , e in ve stim e n ti ch e F u tu ri ad e g u am e n ti p e r b e n e sse re d e i e in ve stim e n ti in d ire ttam e n te co n fo rm ità alle lavo rato ri, re lazio n e e sp licitam e n te p o sso n o e sse re asp e ttative d e g li co n sin d acati e d e stin ati alla co n n e ssi alla d isp u ta stake h o ld e rs co m u n ità lo cali, g e stio n e d e lla (e s.: ritard i (e s.: m od ifich e im m ag in e azie n d ale d isp u ta n e ll’attu azion e d e l p rog e ttu ali) (e s.: te m p i/co sti p e r (e s.: sp e se le g ali) b u sin e ss p lan ) o tte n im e n to n u o va au to rizzazio n e ) Fonte: modificato da EPA, 1995 © 2003 RG & Associati Srl. All rights reserved.
  • 836.
    Alcuni strumenti disponibili Depliant Campagne Conferenze stampa e TV stampa Seminari Conciliazione Informazione Codici (Mediazione) Brochure Etici Bilanci sociali … Comitati misti Convegni ? Rapporti Negoziazione sostenibilità “Educazione” Visite on site … Forum di Rapporti … mediazione Ambientali SA8000 Gruppi di lavoro Informazione con Concertazione Workshop retroazione Dibattiti EMAS-ISO14000 … Panel Corporate Social … Incontri esperti Responsibility formali Focus Consultazione group Incontri … © 2003 RG & Associati Srl. All informali rights reserved.
  • 837.
    Analisi statistica conindicatori, indici Lo schema logico Analisi statistica con Indicatori Semplici e complessi. Priorità Analisi di mercato Confronto criticità/risposte Analisi quadro legislativo e dell’organizzazione/ Confronto percepito/tecnico programmatico Scenario Analisi dello stato del conflitto Individuazione rilevanza potenziale e attuale stakeholders C’è il rischio di un conflitto? Esiste un conflitto? Quali sono gli SH? Quali sono favorevoli, contrari Quali sono i motivi? o ambigui? Che rilevanza hanno? Identificazione obiettivi comunicazione Quali sono gli obiettivi di comunicazione Matrice posizionamento corrispondenti alle possibili combinazioni tra stato/rilevanza “stato del conflitto” e “influenza” degli SH Influenza stakeholders “favorevoli” e “contrari” si prevalgono bilanciano decisamente i “contrari” prevalgono prevalgono i “contrari” i “favorevoli” Deve convincere Deve convincere Deve rassicurare Deve rassicurare tecnici e cittadini tecnici e cittadini tecnici e cittadini tecnici e cittadini Matrice strumenti/ Selezione strumenti di comunicazione alto Deve convincere Deve rassicurare Deve rassicurare Deve rassicurare obiettivi tecnici e cittadini tecnici e cittadini tecnici e cittadini tecnici medio Quali strumenti si devono adottare in accordo al obiettivi comunicazione Formale, non Deve rassicurare Deve rassicurare Deve rassicurare influenza la Stato del conflitto tecnici e cittadini tecnici e cittadini tecnici Deve convincere Deve rassicurare Deve rassicurare Deve rassicurare Formale, non influenza la decisione tecnici e cittadini tecnici e cittadini tecnici e cittadini tecnici partecipazione decisione basso livello do partecipazione necessario? livello tipo azioni target azioni target azioni target azioni target azioni target Pass. S P Informazione u pi Formale, non Formale, non b e Deve rassicurare Deve rassicurare bl g influenza la influenza la ic a tecnici e cittadini tecnici a r e decisione decisione Pass. zi s Elevar o c e ni “ el Educazione conos D F t cenze o if e latente unilaterale Modifi f r e care u m d attegg si a e iamen o z ci ti n i si o e o Attiva n vi ni C e a Informazione- in a retroazione c m p o a n g tr Piano d’Azione n i e s e Interat. n s Consultazione i b i l i z . bilaterale Interat. Concertazione Come si possono organizzare i diversi interventi Interat. Negoziazione (event. assistita) © 2003 RG & Associati Srl. All potenziali di comunicazione? rights reserved.
  • 838.
    Il piano d’azione obiettivi obiettivi Esempio Livello strumenti specifici potenziali partecipazione generali terget Deve Studenti informazione Suscitare reazioni Campagne di “rassicur Universitari, con are” Ricercare consenso Sensibilizzazione Opinion Leader retroazione (Valore sociale, tecnici Persuadere Forum Multi SH) e cittadini Elevare conoscenze “Formazione” Deve Tecnici Modificare Comunali (Manualistica, rassic atteggiamenti informazione Workshop) urare i tecnic i Pubblicazioni e Formale, Spiegare Cittadini, Incontri non scelte e informazione influenza Sindaci (Report, convegni) decisioni la decision e 1 Area 1 4 Area 4 2 Are 2 © 2003 RG & Associati Srl. All 5 Area 5 rights reserved. 3 3 Area 6 Area 6
  • 839.
    Kurumsal Yönetim Hissedarlar Üst Yönetim • Koruma • Bağımsızlık • Haklar • Sorumluluk • Katılım • Mali haklar Denetçiler Gözetim Organı • Bağımsızlık Kurumsal • Sorumluluk Yönetim • Sorumluluk • Bağımsızlık Organizasyon • İç kontrol ve risk yönetimi • Bilginin şeffaflığı ve ulaşılabilirliği • Güç dağılımı 839
  • 840.
    Propuesta de trabajo- Programa ABC de Gobierno Corporativo (por fases) Cultura de • Acuerdos de Familia e Integración del Consejo Familiar / Directivo y Comités gobierno • Diagnóstico preliminar • Programa de trabajo del consejo (agenda anual en corporativo prioridades) • Revisión de estrategia y políticas y metas de dirección • Integración de plan de sucesión, código de conducta , • Pláticas de Sensibilización / Actualización de Consejeros y Dirección Conocimiento del Compromiso, • Sistema de seguimiento de negocio y riesgos logro y seguimiento compromisos • Indicadores de operación claves • Sistema de supervisión (autocontrol) • Análisis procesos críticos – recomendaciones de mejores prácticas con • Coordinación y efectividad de retroalimentación de consejeros auditoría interna, auditoría externa, • Mejoras al Sistema de Control Interno integral contraloría y administración de • Seguimiento de quejas, fraudes y servicio a clientes riesgos • Análisis de principales principios, criterios y movimientos contables • Reporte al consejo de directores y • Aseguramiento del cumplimiento regulatorio y fiscal asamblea • Análisis de riesgos en alternativas de finanzas corporativas (ej. ventas, compras, fusiones e inversiones)
  • 841.
    Inhoudsopgave rapportage 1. Inleiding 2. Visie en definities op weerstandsvermogen 3. Resultaten risicoanalyse 4. Conclusies en aanbevelingen Bijlagen: A. Aanpak risicoanalyse B. Risicomodel KONOT C. Risico-overzicht KONOT D. Brondocumenten
  • 842.
    2. Visie endefinities Relevante definities Risico De kans dat een gebeurtenis zich voordoet die het realiseren van de doelstellingen op strategisch, (algemeen) tactisch of operationeel niveau in zowel positief als negatief opzicht kan beïnvloeden. Risico (relevant Een risico waarvoor (a) geen voorzieningen zijn gevormd, (b) die niet door het treffen van voor weerstands- maatregelen wordt beheerst en die (c) bovendien van materiële betekenis is voor de organisatie. vermogen) ‘(Risico’s ter zake van )Verplichtingen en verliezen waarvan de omvang op de balansdatum onzeker Voorziening is doch redelijkerwijs te schatten of kosten welke volgend boekjaar worden gemaakt met een oorsprong in het boekjaar of voorgaande boekjaar, waarbij kosten gelijkmatig verdeeld worden Weerstands- Het vrij aanwendbare deel van het eigen vermogen om niet structurele financiële tegenvallers op vermogen te kunnen vangen om de taken ongestoord voort te kunnen zetten. Bestemmings- Door het bestuur afgezonderd deel van het eigen vermogen ten behoeve van een daarvoor reserve aangewezen bestedingsdoel. Reserve Al het eigen vermogen van de stichting anders dan het stichtingskapitaal
  • 843.
    2. Visie endefinities Relatie risico’s en financiering Beheers- maat- regelen Kwanti- Voorziening/ ficeer- bestemmings- Organisatie baar reserve Bruto- Reguliere doelstel- risico’s risico Van geringe lingen Niet goed betekenis Netto- kwanti- risico ficeer- baar Van materiële Weerstands- Niet- betekenis reguliere capaciteit risico’s Kwanti- Voorziening/ ficeer- bestemmings- baar reserve
  • 844.
    3. Resultaten risico-analyse Overzicht top 6 grootste risico’s • Op basis van de analyse die heeft plaatsgevonden in de groepsinterviews is een top 6 gemaakt van de grootste netto risico’s. Voor deze risico’s zijn onvoldoende maatregelen of ineffectieve maatregelen getroffen door de Stichting KONOT. Planning & Personeel controlcyclus Naleving en TVB’s borging Toprisico’s Veranderings- KONOT Onderhoud school- vermogen gebouwen Belemmering voor het bereiken van de strategische doelstellingen van KONOT
  • 845.
    Identificadores ST yDT en los pedimentos de exportación Identificador Aplicación 9b Se deberá de determinar en el pedimento de retorno el pago del impuesto general de importación a que se encuentren sujetos los insumos no originarios y el pago se deberá de efectuar a través de pedimento complementario, sin aplicar la exención por el pago efectuado en el país de destino 10 Los insumos no originarios se encuentran exentos del impuesto general de importación , en el pedimento de retorno se deberán determinar las contribuciones correspondientes, no se aplica la exención del pago efectuado en el país de destino y no se está obligado al pago de los impuestos 11 Señala que se efectúa el retorno de mercancía importada temporalmente a países distintos de Estados Unidos y Canadá, por lo tanto no se sujeta al artículo 303 del TLCAN 12 Señala que se efectúa el retorno de mercancía importada temporalmente que regresa en su misma condición, por lo que no se sujeta al artículo 303 del TLCAN Aplicación correcta de tasas de 845 importación
  • 846.
    El inicio: ProgramaABC del Gobierno Corporativo Sensibilización y cultura de gobierno corporativo Operación de los Organos de Gobiérno Infraestructura de compromiso, Retroalimentación sobre logro y seguimiento condiciones críticas del negocio 846 ©2003 Deloitte/Galaz, Yamazaki, Ruiz Urquiza, S.C. Todos los Derechos Reservados
  • 847.
    Cuales son losÓrganos del Consejo? Consejo Coincidencia Directivo Internacional / Nueva Propuesta LMV Comité de Comité de Gobierno Auditoría ~ Corporativo * (Pract. Societ) Organos previstos en el Código de Mejores Comité de Operaciones Comité de Nominaciones / Partes Relacionadas * y Remuneraciones * Prácticas Comité de Comité de Planeación Auditoría ~ y Finanzas ~ Otros organos Comité Fiscal / Comité de Administración frecuentemente Legal ~ de Riesgos ~ establecidos 847 Servicios de Gobierno Corporativo
  • 848.
    Ámbito de responsabilidaddel Comité de Auditoría Prácticas Exigidas Prácticas Recomendadas • Evaluación de procesos • •Calidad en auditorias interna, Calidad en auditorías interna, críticos y sistemas externa yyseguimiento externa seguimiento • Evaluacion de informacion • Estrategia, planeación, • Evaluación de información financiera objetivos, metas financiera • Funcionamiento partes relac. , • Estructuras, políticas de Comité de Auditoría compensaciones, operaciones • Funcionamiento partes relevantes relacionadas, + dirección, códigos de = de alta contribución conducta y valores •compensaciones, operaciones Cumplimiento regulatorio relevantes • Admon. de recursos • Sistemas de control interno y riesgos humanos/ facultades • Cumplimiento regulatorio • Quejas y fraudes • Planes contingencia y sistemas • Sistemas de control interno y de seguridad riesgos • Asuntos legales, fiscales de • Quejas y fraudes finanzas corporativas • Indicadores de gestión autocontrol, supervisión 848 Servicios de Gobierno Corporativo
  • 849.
    How the projectwill support the council’s aims A B e tte r P la c e A B e tte r P la c e fo r L e a rn in g , fo r E x c e lle n t Ac h ie ve m e n t P u b lic S e rvic e s a n d L e is u re A B e tte r P la c e A B e tte r P la c e fo r C re a tin g a n d fo r L ivin g W e ll S h a rin g P ro s p e rity A B e tte r P la c e fo r L ivin g S a fe ly
  • 850.
    Drivers How project will What we would The response What the future The stage of the for change support the like the project to these drivers will look like programme council’s aims team to do
  • 851.
  • 852.
    Drivers How project will What we would The response What the future The stage of the for change support the like the project to these drivers will look like programme council’s aims team to do
  • 853.
    These are thenext steps we need to take as a team 1 2 3 4 To be successful, we need you to engage with the programme and drive the transformation through your directorate.
  • 854.
    Il modello VSP-Brevetto depositato Valore economico Componenti del valore Fattori guida Migliore Motivazione Qualità Prestazioni Benchmark reputazone Volontariato I ottimali diminuzione rischi Beneficiari Dipendenti Utenti Fornitori Concorrenti Attori Collettività e istituzionali media Corporate Social Responsibility Ruoli e Misurazione Missione Programmi Azioni responsabilità prestazioni © 2003 RGA Srl. All rights reserved.
  • 855.
    Il modello VEP– la piramide del valore Valoreper l’azionista Valore per l’azionista Dividendi & Prezzo dei titoli Elementi del valore Elementi del valore Crescita Gestione fatturato Stanziamenti dei costi di capitale “Driver del valore” “Driver del valore” Strategia e Salute visione operativa Soddisfazione dei gruppi Prodotti di interesse e servizi
  • 856.
    Il modello VEP– le fasi operative stima dei benefici analisi dello analisi del individuazione individuazione stima dei stima del tasso stima dei stato business e stima dei e stima dei parametri di benefici ambientale plan costi fattori guida del valore attualizzazione netti © 2003 RGA Srl. All rights reserved.
  • 857.
    Communications Action Plan Goal Actions • Regular communications (e.g. memo) from the SCIOs/CCIO on service 1. Provide information on consolidation planning, delivery impacts as they are expected to occur timeline, impacts, progress, and performance • High-level overview of the scope and expected timeline of the project - measurement to staff, key stakeholders, shared using existing media government officials, and the public to build an • More detailed information posted on a Secretariat-specific wiki page understanding of the consolidation effort • Progress reports delivered to government officials and published internally and externally • Semi-annual Town Meetings to build IT community, share expected impacts, and provide updates 2. Build an IT community at both the Commonwealth • Informal, but regular, communications (e.g. newsletter, blog, weekly email) and Secretariat-levels to develop staff buy-in in the from the SCIO and CCIO to foster community building consolidation service delivery model • Functional groups and/or centers of excellence to allow staff working in the same functions to network and share ideas • Highlight the role consolidation plays in the Commonwealth’s overall IT strategy 3. Emphasize the importance of the consolidation • Interactive sessions (e.g. webinars or conference calls) on relevant topics, effort and encourage staff participation to with time for staff to weigh in and provide feedback establish ownership of the consolidated approach • Information on how staff input and feedback was used to guide and improve the consolidation process • Website (on Wiki and Mass.gov) devoted to sharing leading practices and 4. Highlight consolidation success stories and centers of excellence that currently exist at Secretariats benefits (e.g. efficiency gains) to maintain • Regular reports on the benefits achieved (i.e. efficiency, effectiveness, and momentum and build external support security) through consolidation • Teaming with the Governor’s efficient government efforts
  • 858.
    Common Mistakes CommonMistakes in Transformation Projects Related Goal Communications Goals Allowing too much complacency 2, 3 Failing to create a sufficiently powerful ‘guiding coalition’ 2 1.Provide Information or group of influential staff (at all levels) who will drive communications at the Secretariat-level Underestimating the power of vision 3, 4 2.Build an IT Community Under communicating the vision by a factor of 10 3, 4 3. Emphasize the importance of the Permitting obstacles to block the new vision 3, 4 consolidation effort and encourage participation Failing to create short-term wins 4 4. Highlight consolidation Neglecting to anchor changes firmly in the corporate success stories and 2 culture benefits
  • 859.
    Solution Care Management Healthcare Work.Life. Portal Health On-site Assessment INDIVIDUAL Programs Medication Clinical Utilization Outcomes Screenings/Tests 859
  • 860.
    Data Integration Model Diabetes Program SCREENINGS/ HEALTH WEIGHT WEIGHT RISK RISK MEDICATIONS CARE MGT COMMUNITY EXERCISE TESTS COACHING LOSS MAINTENANCE REDUCTION MAINTENANCE EDUCATION Compliance Education Behavior Outcomes POINTS ISSUED FOR VARIOUS INCENTIVE ACTIVITIES THROUGH POINTS PLATFORM POINTS REDEEMED FOR REWARDS 860
  • 861.
    Integrated Incentive Components  Reward value matched to activity value  Flexibility: To support diverse programs, audiences and incentive rules  Broad Reward Portfolio: Monetary Rewards (premium/HRA/HSA) Non-Monetary Rewards (gift cards, etc)  Award and Points Solutions  Tracking and Reporting  Offline and Online Components 861
  • 862.
    The Incentives Standard Different incentives have varying influence on participation Incentives Preventive Care Exercise Diet Key Levers Key Levers Key Levers Discounts • Above the $200 • Greatest impact above • Impact is always less (Health Care threshold $200 than cash Premiums) Cash • Above the $200 •Above the $200 threshold • Greatest impact above threshold • Avoid levels below $100 $100 • Avoid levels below $100 Non-monetary •Above $50 threshold • Raffles can have impact • Gift cards have a greater Incentives than cash below $100 impact than discounts •Avoid levels below $100 below $100 Penalties* • Miniscule impact -- -- • Co-payment increases * The analysis of the impact of penalties on exercise and diet failed to meet traditional levels of statistical significance. Sources: WELCOA, Benefits Roundtable Health Behaviors Survey 862
  • 863.
    SOX SUB-CERTIFICATION METHODS May 6, 2009 Issue—Type of sub- Question Type of Sub-Certification Mode Used certification model, number 1) Which sub-certification model does your company follow % of Respondents of sub-certification models (please indicate the relevant option number as your answer)? a) mirroring the language of the CEO/CFO certification Mirroring the Key Takeaways b) mirroring the language of the external auditor's letter of language of the representation external • 7 out of 14 respondents follow c) other (please specify) auditor's letter of sub-certification model mirroring Mirroring the representation the language of the CEO/CFO 2) How may sub-certifications (number of people) does your language of the 7% certification. company collect each quarter from business units / support CEO/CFO functions (please indicate the relevant option number as your certification • 4 out of 14 respondents collect answer)? 50% more than 20 sub-certifications. a) None Other • 9 out of 14 respondents agree b) <5 29% that sub-certifiers (designated by c) 5-14 the certifiers) require an d) 14-20 N/A additional layer of formal e) >20 14% N=14 representations from individuals 3) Do the above sub-certifiers (designated by the certifiers) within business units / support require an additional layer of formal representations from functions. individuals within business units / support functions? Number of Sub-Certifications Collected a) Yes % of Respondents b) No None or N/A 21% More than 20 29% 5-14 21% 14-20 29% N=14 © 2009 The Corporate Executive Board Company. All Rights Reserved. Click here to access the discussion thread 863
  • 864.
    UTILIZATION OF TECHNOLOGYTOOLS March 31, 2009 Issue— Utilization levels of Answers from Our Clients Question technology tools such as To what extent do you utilize technology tools like TeamMate and TeamMate and AutoAudit AutoAudit for the following audit activities? Please rate this on a •Resource Allocation 1 (Hewlett-Packard's for various Internal Audit scale of 1 to 3 (1 = Fully Utilize, 2 = Partially Utilize, 3 = Do not utilize) Project and Portfolio • Resource Allocation Management) activities. • Workpaper Management • Issue Tracking • Risk Assessment • Time and Expense Management •Workpaper Management 1 (TeamMate) Key Takeaways • Audit Scheduling • Reporting • Others (please specify) •Risk Assessment 1 (Hewlett-Packard's • While 93% of the respondents Project and Portfolio Management) fully utilize technology tools (like TeamMate and Auto Audit) for •Audit Scheduling 1 (Hewlett-Packard's workpaper mangement, only 14% Project and Portfolio Management) fully utilize these tools for risk Technology Tools Utilization Levels •Issue Tracking 3 (Moving towards using assessment. % of Respondents • Further, 45% of the respondents (Hewlett-Packard's Project and Portfolio do not utilize TeamMate or Auto 100% Management) 7% 7% 7% 7% 7% 7% Audit for resource allocation. 90% 24% •Time and Expense Management 1 80% 31% 38% 38% (Hewlett-Packard's Project and Portfolio 70% 45% 62% Management) 60% 21% 21% 50% 93% •Reporting 2 (Hewlett-Packard's Project 40% 28% 24% 41% and Portfolio Management) 30% 48% 20% 41% 31% •Others 3 (periodic performance reviews 24% 28% 10% 14% utilize Hewlett-Packard's Project and 0% Portfolio Management) t t en g ng en n g t en ti n ti o in em ki em ul sm or Senior Executive | Fortune 500 ca ac ed ag ag ep llo es Tr ch an R an A ss e tS M e su M A rc di Is E k er ou Au is & ap R es T kp R or W Fully Utilize Partially Utilize Do Not Utilize N/A N=29 © 2009 The Corporate Executive Board Company. All Rights Reserved. Click here to access the discussion thread 864
  • 865.
    COPIES AND COPYRIGHT As always, members are welcome to an unlimited number of copies of the materials contained within this handout. Furthermore, members may copy any graphic herein for their own internal purpose. The Corporate Executive Board requests only that members retain the copyright mark on all pages produced. Please contact your Member Support Center at +1-866-913-8102 for any help we may provide. The pages herein are the property of the Corporate Executive Board. Beyond the membership, no copyrighted materials of the Corporate Executive Board may be reproduced without prior approval. LEGAL CAVEAT The Audit Director Roundtable has worked to ensure the accuracy of the information it provides to its members. This report relies upon data obtained from many sources, however, and the Audit Director Roundtable cannot guarantee the accuracy of the information or its analysis in all cases. Furthermore, the Audit Director Roundtable is not engaged in rendering legal, accounting, or other professional services. Its reports should not be construed as professional advice on any particular set of facts or circumstances. Members requiring such services are advised to consult an appropriate professional. Neither the Corporate Executive Board nor its programs are responsible for any claims or losses that may arise from a) any errors or omissions in their reports, whether caused by the Audit Director Roundtable or its sources, or b) reliance upon any recommendation made by the Audit Director Roundtable . www.adr.executiveboard.com Washington, D.C. | London | New Delhi | San Francisco | Chicago | Sydney
  • 866.
    The TPM Process TradePromotion Management (TPM) is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. To provide a better understanding, we have outlined a typical trade promotions cycle: See Appendix for Process Step Details
  • 867.
    Promotion Programs •Thefollowing diagram provides listings of many of the types of incentives and programs that are run. – Promotion programs vary widely from account to account • discounts on each product sold • payments of a fixed sum of money • other special programs – Incentive programs are based on corporate strategy and account objectives Costs Performance Benefits Manufacturers Offer Incentives … In Return for Performance… … To Generate Consumer Sales… to trading Partners… • Off-invoice allowances • Incremental Sales and Profits • Favorable payment terms At Headquarters At Retail • Market development funds • Plan Merchandising • Merchandising • Sell-through • Buy in advance of • Ads guarantees/failure fees demand • Display • Reduced prices • Co-op advertising • Set prices • Coupons • Bracket allowances • Authorize new items • “Everyday Low Prices” • Shelving • Space • Configuration • Location • Stock Rotation
  • 868.
    Types of TradePromotions •Trade Promotion Management (TPM) is the configuration and management of three types of promotions. Corporate Promotions Discretionary Promotions Account Promotions • Company-wide promotions of • After a discretionary • Based on a corporate a product or a brand in which promotion has been created, it promotion or a discretionary accounts can participate. is saved as a template. promotion. • They are run for a specific time • The promotion templates that • A plan is a group of account period and contain the can serve as the basis of an promotions that depicts the objective of the promotion, account promotion. aggregate results of account suggested tactics, and other promotions, such as spending information. • Other key account managers and volume. • For example, a beverage can use templates of existing company decides to promote a promotions when establishing new product with the promotions at their accounts. recommended tactics of a temporary price reduction (TPR) and in-store displays.
  • 869.
    Who Manages TPM? The National Sales Director leads the sales force, and gives direction in terms of merchandising priorities, product assortment, revenue targets, products focus (new and established), budget and The key account manager is responsible for thresholds for key metrics such as account and promotion planning, category National Sales promotion ROI. management, new product introductions. Director The Controller is responsible for the accurate recording of promotional results, customer payments, rebates and the tracking of free product. Customer P&L, Key Account Product P&L Manager Controller The demand planner captures customer orders, and tracks their progress The Brand Manager is responsible for providing strategic direction for brand growth and managing the P&L. She develops the consumer plan and provides guidelines on brand priorities and price Demand Planner points to the sales force. Brand Manager
  • 870.
    The Trade PromotionEnvironment Most CPG companies have to plan and manage Trade Promotions in an environment where they have little control, poor visibility, limited data, and few analytical tools, resulting in trade spending ineffectiveness and inefficiencies. Powerful, demanding customers High dissatisfaction with promotion Deal-conscious efficiency consumers RETAILERS CONSUMERS Not satisfied with Declining share of trade spend consumer pass- Pressure to deliver through volume/$$$ targets Execution at Multiple, disparat variance from plan e data sources Focus on temporary Simplistic, home- price reductions grown analytical tools Misalignment of performance SALESFORCE INFRASTRUCTURE objectives
  • 871.
    The Changing Market Retail competition is intensifying, consolidation is accelerating, leaders are emerging and the pressure on suppliers is increasing. The near future will see the emergence of 3-5 dominant global retailers with room for niche players. The primary issue, however, is that we are some way off from seeing global retailers manage the business in a truly global fashion.
  • 872.
    Dynamics of theTrade Relationship Although retail competition is intensifying and consolidation is accelerating, the fundamentals of the trade relationship remain the same. What display location What is my Was compliance produces the strongest ROI? achieved? How often should I results? promote Product X? Manufacturer Retail Buyer Should or how do I extend a promotion What is the Did my trade What was the Did my Product X across regions of my residual impact monies get passed on my other impact of Product promotion drive chain? along to the X on Category Y? other market basket brands? consumer? sales? • The trade relationship is becoming information and insight hungry
  • 873.
    Dynamics of theConsumer Relationship Similarly, the fundamentals of the consumer relationship with both the manufacturer and the retailer have remained the same as in the past. Why do I want a relationship with a retailer or Consumer manufacturer? Who are my highest What is my ROI? What is the best value shoppers? mix of consumer and trade How can the spending? manufacturers’ consumer insights be Manufacturer Retail Buyer used to improve category What insights can we management? gain from retailer Who are my How do we position How do we increase customer loyalty highest value our Private Label shopper loyalty and programs? consumers? products? shopper rings? •A challenge for the consumer relationship is better integration of and insight into the ever increasing amount of consumer data available
  • 874.
    Trade and ConsumerManagement Overview Of these key activities, Deloitte believes there are four umbrella challenges in Trade & Consumer Management that are of highest priority to CPG manufacturers. • How can we focus marketing • Which type and level of account are investments on our highest value the most profitable and how should consumers? we prioritize customer investments? • How should we leverage • How do we incorporate lessons information from retailer loyalty Account learned from past activities into programs to jointly market to the future planning? consumer? Planning Direct to Trade & Account Consumer Consumer Management Marketing Solutions • How should we collaborate with • What types of promotional events the retailer to improve demand Collaboration & and tactics are most effective? forecasts? Exchanges • How can we get visibility to the • What supply chain productivity quality of in-store execution? gains can be achieved by linking supply forecasting with CRM information?
  • 875.
    TPM Benefits •TPM, if implemented correctly and efficiently, has a number of benefits that can be felt across an entire organization. • Fully understanding the costs of promotions to facilitate running smarter promotions in the future (what works and what doesn’t) by focusing promotion dollars on what will increase profits, rather than just increasing gross revenues. • Ability to forecast with greater accuracy over a longer time horizon to a lower level of detail than a manual approach would yield. Forecasting affects: • Promotions • New Product Development • Seasonal (Xmas / Easter / Public Holidays) • Contribute to an accelerated, more precise budget creation process • Ability to compare promotion effectiveness during planned and unplanned scenarios (e.g. weather, holiday season, stock market fluctuations, etc.) • Assist in long range business and capital planning • Quick, accurate, and appropriate application of market cannibalization* and the associated phasing-in and phasing-out Market cannibalization is the impact a new product has on the sales performance of a company's existing, related products. EXAMPLE: Coca ColaTM puts out a new product called Coke2TM. Market cannibalization is where customers buy Coke2 instead of regular Coke.
  • 876.
    Typical TPM TechnicalStrategies To address these CRM ailments, most CPG companies are aligning their business solutions around three fundamental technology strategies. Strong Integration Breadth of Offering Depth of Functionality Point Solution for Trade ERP-based Solution Enterprise Front-office Suite Promotions (e.g., SAP) (e.g., Siebel) (e.g., CAS, MEI, Vista) • Aggressively invests in • Provide for complete CRM vision, • Deepest support CPG. Characteristics CPG offering to complete yet supports an evolutionary path to • Some companies using as a short- proposition. rollout. term, “throw-away” solution. • Single data repository for • Broad and deep functionality. • Can drive near term results in master data and business • Fewer points of integration and narrowly focused areas. transactions – clean synchronization then ERP based • Designed with CPG sales person in Advantages integration solutions. mind. • Leverages prior • Supports multiple modes/ channels. • Lower software license investment. investment and skills. • CPG functionality needs to • May not be “best in class” in any • Requires multiple solutions to be completed. area. complete CRM picture, difficult to • Remote, untethered usage • License investment can be upgrade versions. Challenges is new and relatively substantial. • Multiple data repositories must be untested in CPG. synchronized. • Long-term vendor viability has to be evaluated. • Integration with back-office • Standard connectivity is available • Some products have standard ERP Impact on should be easier given one but integration will have to be integration tools, others require Back-office vendor providing the suite achieved with at least two software substantial effort. of technology. products.
  • 877.
    The TPM Process TradePromotion Management (TPM) is defined as the process of planning, budgeting, presenting and executing incentive programs which occur between the manufacturer and the retailer to enhance sales of specific products. To provide a better understanding, we have outlined a typical trade promotions cycle: See Appendix for Process Step Details
  • 878.
    Don’t Delete –Editable Version. CPG Industry Distribution Network High Consumers Collaboration Complexity Retailers / Wholesalers Distributors & Brokers Suppliers Low Low Collaboration Value High
  • 879.
    Don’t Delete –Editable Version. 100% Leading- Edge Best Practices Required to do Business Working Capital Reduction Brand Strategy SKU e-Procurement Rationalization CPC Outsourcing eCRM Advertising Effectiveness Adoption Rate Sales Force Redesign Trade Promotions Management SAP Beverage Solutions VMI Mergers & Acquisitions (multi-partner) Multi-tier Channel Value Based Management CPFR Strategy Multi-tier Design collaboration 0% Emergent Mature Strategic Advantage Cost Improvement/ / Competitive Parity Custom “Home-Grown” Applications “Packaged” Applications
  • 880.
    Don’t Delete –Editable Version. Financial To succeed financially, how should we appear to our stakeholders (Regulators, Customers, etc.)? Internal Process Customer To satisfy our stakeholders and How do existing and potential customers customers, what business processes must view us? How do we continue to provide we excel at? value? Learning & Growth To achieve our vision, how will we sustain our ability to change and improve?
  • 881.
    Don’t Delete –Editable Version. • Sales Quota by Corporate Trade Marketing Internal/External Account Commitment Organization Collaboration • Overall Spending Budgets • Historical Sales Data Monitor • Historical Revise • Final Consumption Data Plan Promotion Allocate Plan • Past Promotions Sell-in Evaluate Budget Create Plan Results Plan Effectiveness Accounts • Marketing Plan Execute Plan • Promotion • Promotional Strategy Results • Account Plan • Historical Account Activity • Customer Promotion Promotion Calendar Internet/ Wireless Management ERP Integration enabled System See Appendix for Process Step Details
  • 882.
    Coarse-grained Distributed ComputingSolution Functionality : • Queue Jobs MATLAB Distributed • Dynamically license Computing Engine workers Task Client CPU1 Worker Result MATLAB Distributed Job Task CPU2 Worker Computing Toolboxes Toolbox Job Result Result Task Manager CPU3 Worker Result Functionality: Task • Create Jobs CPU4 Worker • Create Tasks Result • Pass data • Retrieve results
  • 883.
    Why Should ITExecutives Care? network Network IT typically represents 30 percent to 12-15% and growing switching 40 percent of a company‟s energy consumption. A recent study found HVAC Loss that energy consumed by servers and related infrastructure equipment around the world doubled between Servers & 2000 and 2005** Storage Lighting energy costs Energy Costs expected to rise 3.1% in 2008-combined with consumption increase of 1.3%, leading to a cost increase of 4.4%. Wages are only expect to rise 3.2%* Commercial electricity costs continue to rise (source: EIA) 883 Source: *Energy Information Administration; **Deloitte Consulting - Green IT. The Fast-track to Enterprise Sustainability
  • 884.
    The Electric Billis Not Tied to the Price of Oil This keeps the CFO, CIO, Facilities people up at night Interest in Energy Efficiency is driven by increasing electric bills 884 884
  • 885.
    Standards & LegislationEvolving energy star legislation 1-2007 US President signs Executive Order 13423 Section 2 (h) of E.O. 13423 requires that Federal agencies: Awareness of When acquiring an electronic Converged Networks and product to meet its requirements, Energy meets at least 95 percent of Efficiency those requirements with an does not exist Electronic Product Environmental Assessment Tool (EPEAT)- registered electronic product, unless there is no EPEAT standard for such product. 885
  • 886.
    Advances in ASIC/ChipDesign • Significant advances in chip design – Increased density, performance & energy efficiencies • Moving toward 45nm Node Process – high-K dielectrics prevent leakage – thinner wafers Products that leverage these new chip designs have better operational metrics 886
  • 887.
    Cumulative Effect ofEnergy Savings Additive Effect of Saving 1 watt +.10 W here 2.84 W +1.07 W here Switchgear / transformer +.14 W here 2.74 W HVAC/ Cooling Save +.53 W here 1.67 W UPS 1 W saved here 1.53 W = Total Saved DC - DC .18 W 1W AC - DC .31 W IP Phones Power LAN Switches .04 W Distribution Call Servers Additive Effect: NAC $1 Saved = $2.84 Saved by the CxO Contact Center Conversely – every 1 watt wasted costs 2.84 watts Routers 1 Watt saved on the network gear results in savings of about 2.84 W Source: Emerson Electric 887
  • 888.
  • 889.
    Infrastructure Optimization Where isthe Opportunity? Data Server/storage Compute Center hardware resources 55% IT 70% 30% 20% Idle Time Load Resource Power Power CPU 80% usage and 45% supply, mem rate Cooling ory, fans, dri ves Data source: Creating Energy-Efficient Data Centers, U.S. Department of Energy , Data Center Facilities and Engineering Conference, May 18, 2007 ...Each requires a focus and together their results contribute to Greening IT 889
  • 890.
    Video Conferencing & Telepresence immersive telepresence For every 3 meetings held by video conference instead of flying cross-country, it would be like taking a car completely off the road for an entire year.* A mid-sized 21 mpg car driving 12,000 miles/year will create about 6.6 tons of CO2/year. It will take 33 trees 12 months to offset this CO2 emission Source: Carbonify.com 890
  • 891.
    Why Video ConferencingServices? • Fact… Visual is an essential part of human- Visual collaboration leads to human communications better business performance: • But… – Travel consumes time, is a hassle Market 20% higher market share – Workers & customers are Share geographically-diverse – How can a company be greener? Customer 16% higher CSat Satisfaction – Legacy video: low reliability, poor quality Employee 67% higher ESat • Yet… with the proper service… Satisfaction Video leads to higher results! Revenue / 83% higher Rev/Employee Employee Brockmann & Company, 2008 891
  • 892.
    ERM programs aredeveloping — and so are IT counterparts “Does your company have an initiative Percentage of CIOs who have implemented underway in the area of risk management or are actively implementing IT’s own processes and compliance?” for risk management and compliance Unsure of the term 29% Yes 59% 62% No 25% 9% Base: 221 CIOs at North American companies Source: March 7, 2005, Trends “CIO Confidence Poll: Q1 2005”
  • 893.
    The COSO framework Objectives Components 1) Operational Control environment Provides the foundation for internal control, including efficiency and discipline and structure. effectiveness Risk assessment 2) Financial Identification and analysis of relevant risks to achieve the reporting business objectives. reliability Control activities Includes approvals, verifications, reconciliations etc. to 3) Compliance mitigate risks. with laws and regulations Information and communication Flow of information to enable people to carry out control actions. Monitoring Ongoing assessment — control deficiencies reported upstream, with serious matters reported to top mgmt.
  • 894.
    From business requirementsto policy metrics Business requirements •Financial integrity •Business operations •Compliance •Exposure to liability •Intellectual property protection Policies Metrics
  • 895.
    Establishing risk metrics 1.Define 2. Source • Establish metrics • Find metric team source • Define metrics • Understand and thresholds accuracy 4. Display and refine 3. Collect and enable • Report on results • Transform data • Revise metric • Create manual entry definitions tool, if needed
  • 896.
    IT: A riskcentral nervous system Compliance Finance Audit IT Corporate Legal Policies Incidents security Assets Threat Risk Executives Insurance Business units/ operations
  • 897.
    Building the ERMnervous system Trace and Find evidence.  Business and process monitor modeling Alert Inform when a threshold is crossed.  Framework architecture  Content/document Aggregate Combine data from results. management  Assessment — validation Correlate Identify the relationship between results. and remediation  Training and awareness  Reporting — business Synthesize Create a single view from multiple sources. intelligence  Audit findings Compare Evaluate the difference between results.  Enterprise integration  Loss/incident tracking Summarize Present the calculated results.  Identify key risk indicators  Risk mitigation tracking Predict Model future outcomes.  Risk transfer  Risk acceptance Recommend Create an alternate transaction.  Scenario analysis
  • 898.
    Risk and compliancearchitecture Presentation layer CEO/CFO Finance Audit committee Business units Internal auditors Risk portal Investors External auditors Regulators Business process layer Application layer Security layer Internal control and risk Document Reporting and Financial mgmt. system mgmt. analytics systems Repository layer Compliance Message & records HR CRM ERP BPM documents archive
  • 899.
    Improved profitability throughcost- efficient delivery • Working Capital is executing its strategy to structurally reduce its costs base through hubbing and off-shoring its processing activities EUROPE Processing / service centers CFA 22 2000 GTA 24 Client 20 Service APAC CFA 12 GTA 57 Client 12 Service AMERICAS CFA 6 INDIA GTA 39 CFA 13 Client GTA 2 10 Service Client 1 Service % FTE in hubs: CFA 11.3 %; GTA 0%; CS 0% % FTE in low cost sites: CFA 2.2%; GTA 2%; CS 19% 899
  • 900.
    Improved profitability throughcost- efficient delivery • Hubbing will further enable the low cost volume growth necessary to grow margins and to deliver efficient service and reduced unit processing costs In order to stay close to the customer, EUROPE local touch points will be maintained Major processing / service quality CFA 1 in local markets centers (sqc) 2005 GTA 1 Client Service 1 Hub APAC CFA 0 GTA 0 Client Service 1 AMERICAS Hub CFA 1 INDIA GTA 2 CFA 1 Client GTA 1 Service 2 Hub Client Service 1 Hub % FTE in hubs: CFA 34 %; GTA 85%; CS 55% % FTE in low cost sites: CFA 25%; GTA 65%; CS 24% 900
  • 901.
    Making client satisfactiona competitive differentiator US CEE • Working Capital has 2003 58 2003 75 established a process that carefully tracks how clients 2004 65 EMEA 2004 76 rate our performance 2003 55 • Annual and quarterly Surveys 2004 64 Asia • We have standardised service Latam 2003 67 processes to increase the 2003 72 2004 73 speed of responsiveness to 2004 75 requests • A differentiated service model for our 250 most important clients with dedicated service consultants Source: TRI*M index, NFO Worldwide" Capital’s ambition to become “best in class” service provider in wholesale banking It’s Working 901
  • 902.
    IT Managers Agree Key storage management challenges for 2008? Enhanced backup & disaster recovery 59% File Archiving 57% Email Archiving 55% Database Archiving 42% Continuous Data Protection 26% Encryption of archived data 22% Storage Management / ILM 13% Based on Bridge-Head Software’s survey of 472 IT executives across North America. 9/2007 Custom Storage, Inc. 2008 902
  • 903.
    Disaster Recovery PlanDevelopment Minimize application Maintaining a downtime and Low-cost cost impacts of disaster recovery disaster infrastructure Disaster Recovery Plan Planning, Availability, and Recovery processes Custom Storage, Inc. 2008 903
  • 904.
    Disaster Recovery Drivers Symantec Annual IT Survey Results Custom Storage, Inc. 2008 904Published in IT News 9/9/2008 – Symantec Annual IT Survey
  • 905.
    Which Technology? Remote Network-based Synchronous Replication Replication Snapshots Asynchronous Multihop Cascading ? Point-in-time Copy Host-based Clustering Disk Protection Replication Custom Storage, Inc. 2008 905
  • 906.
    Determine Recovery Objectives days hours minutes seconds Continuous Operations Cost Hot Stand-by Vs Availability Mirroring Cost Cost Database Replication Remote Remote Journaling Vaulting Weekly Daily Backup Backup Currency of Data Source: Deloitte & Custom Storage, Inc. 2008 906 Touche
  • 907.
    Software Architecture Continuous Operations LAN/WAN Clustering Synchronous Synchronous Replication Clusters MetroCluster Asynchronous Replication Synchronous Mirroring and Clustering Block Level Incremental Synchronous Mirroring Backups Asynchronous Mirroring Availability Cost Application Vaulting Recovery Off Site Backup Daily Backup Snapshots Low Level SLA Medium Level SLA High Level SLA Cost Custom Storage, Inc. 2008 907
  • 908.
    Symantec Annual IT Survey September 2008 – Symantec Annual IT Survey •1000 businesses worldwide •500+ employees “34% of respondents were not able to successfully recover critical data and “33% of the organizations surveyed applications during data had to execute their recovery tests.” disaster recovery plans in the past year.” How is my DR Strategy going to measure up? Published in ITInc. 2008– 9/9/2008 Custom Storage, News 908
  • 909.
    Digital Signage –Just Screens? • Communicative Approaches Grocery Retail – Branded Retail – Pharmacies – Self Service Out-of-Home – DIY / CE Retail – Apparel – Luxury Retail Banking – Restaurants – Airports – Department Stores Goods – Services Education – Stations – Public – Automotive – Bars, Hotels – Transport – C-Stores – Gas Clubs – Museums Public Sector Buildings – Stations – Gambling – Elevators Cinema Sales Shopping Experience Consumer Education Brand Awareness / Brand Building Targeting Purchase Targeted Detailed Service and Share of Voice Impact Experiences Information Convenience ISDS – Workshop Vermarktung Page 909 Research – Hamburg 2008
  • 910.
    Putting principles intoaction Transaction Analysis  New need to document processes  Economic substance is paramount—and often involves considerations beyond accounting  Documentation should be contemporaneous Accounting Research  White papers will be needed to document the assessment  Increased sensitivity to diversity in practice Decision Making  The review process should include non-accounting professionals  Increased emphasis on the appropriateness of assumptions  Increased emphasis on disclosure U.S. GAAP Transaction analysis Accounting research Decision making IFRS Transaction analysis Accounting research Decision making
  • 911.
    IFRS Conversion –Project Approach • Compare IFRS to US GAAP • Document differences Assessment of • Quantification of Differences • Redraft Policies Differences • Coordination with Auditors • Oversee the System & Process stream of work • Presentation of Financial • Assessment Systems & Financial Statements • Development of Roadmap • Disclosures • Short Term Solutions Process Statements • Adoption Release • Long Term Solutions • Investor information • Statutory Requirements • WebEx Presentation Communication / • Segment Presentations • Training and Communication needs identified Training through the system & process assessment • Launch and maintenance of website 911
  • 912.
    Summary – ShareBased Payments Owner John Doe: Corporate Accounting Business Business Unit: Corporate Unit & Area Business Area: Share Based Payments There are a number of accounting changes which impact the calculation of Share Based Payments (SBP). These changes impact Stock Options, SARs, RSUs, PRSUs and PPRSUs. All of the changes for Share Based Payment impact at the corporate level, there is not direct impact on the Business Units. • Grade Vesting : This change has no implication on the process however [3rd Party Provider] will need to be informed of the change for the Fair Value calculations. (There will be change in the process as company will have to now calculate expense on accelerated method then straightl-ine method.) • Fair Value / Intrinsic Liability: The templates used for the SAR calculations will need to be updated to reflect the accounting change on conversion to IFRS. (not applicable to US company as USGAAP/IFRS has same treatment for liability plan) • Forfeiture – Actual vs. Estimated : For Stock Options and SARs currently the Company does not accrue for forfeiture estimate IFRS Process & and recognized as vested. Under IFRS, the Company will be required to estimate the number of equity instruments expected to Systems Impact vest and then revised estimate as required. This will add an additional process to the current workflow. (no difference between IFRS and US GAAP) • DTA : All SBP types are affected by this change. This results in an additional process and journal entry for the accrual. • Payroll Taxes : Currently payroll taxes are expensed as incurred, i.e. at the time of exercise. Under IFRS the Company should accrue for Payroll tax during the award life. The accrual process is additional step to the current workflow. 912
  • 913.
    Implementation Plan –Share Based Payments • Spreadsheets containing the adjustments required for IFRS have already been developed. Further updates to the spreadsheets may be required to remove US GAAP as a step within the calculations. Overview • Third Party providers need to be informed of the calculated changes that are required, initial communication has already been held a formal communication should be made -2 m -1 m 0 +1 m +2 m +3 m +4 m Target Comments Date Validation of IFRS  The Updated IFRS excel calculation Templates templates have already been developed x/x/xx  Templates to be reviewed and Investigation into use of SBP Warehouse for automated approved by the Company for ongoing Technology calculations x/x/xx use Streamlining of IFRS template x/x/xx  Potential to use the SBP Data Validation of IFRS Warehouse to automate processes to Templates x/x/xx be investigated.  Determine need to dual run US GAAP Process Process investigation for SBP Warehouse & IFRS templates x/x/xx US GAAP Requirements x/x/xx  No organizational impact is x/x/xx anticipated Template Training  Communications are focused on Third Party corporate because of no impact on Organization x/x/xx Business Units Communication  Formal communication required for third parties 913
  • 914.
    Graded Vesting Example–Upward Sloping Volatility Inputs Volatility Term Structure Number of Tranches 3 70% Stock Price $10.00 Strike Price $10.00 60% Dividend Yield (%) 0.00% 50% Risk free rate (%) 3.33% Volatility 40% Volatility (%) 35.0% Contractual Term (Years) 10.00 30% 20% 10% Summary 0% 1 2 3 4 5 6 7 GAAP-123(R) Value $3.23 Expected Term (Years) IFRS 2 Value [1] $3.07 Difference ($) -$0.16 Difference (%) -5.06% Notes [1] Under IFRS 2, the expected term for plain-vanilla options is estimated for each individual tranche. The IFRS value shown is the weighted-average value of each of the individual tranches. The overall weighted-average expected life is set equal to the expected life assumed under GAAP. We have assumed that the expected life of each tranche is equal to a fixed amount of time plus the individual tranche's vesting period, such that the weighted-average expected life of the tranches is equal to the expected life under GAAP.
  • 915.
    Income Taxes Areas US GAAP IFRS Deferred tax Deferred tax is based on GAAP Deferred tax is based on expense expected tax deduction under applicable tax law Income Deferred tax benefit is recorded Deferred tax benefit is recorded statement as reduction in tax expense and as reduction in tax expense up to impact trued up (through APIC pool or IFRS expense times tax rate (limit P/L) when tax benefit is realized not applicable to liability awards) ISO and Cannot record a DTA based on Initial reaction is to follow FAS ESPP anticipated deduction 123R • Deductible amount, calculation methodology, and timing will need to be tracked for each jurisdiction at each reporting date • Tax expense will vary independently from book expense resulting in an increase in effective tax rate volatility
  • 916.
    Overview of Differencesand Implications Potential Implications Key Potential Differences Financial Process/ Other Statement Systems  Award Classification  Differences in Process and data Program design due Share Based Payments timing, amount capture around to differences in and volatility in tranche-by-tranche classification,  Measurement compensation measurement and measurement and expense expense financial performance  Expense recognition amortization metrics  Tax Accounting  Differences in Process and data Impact on cash tax tax effects on capture for income deduction, balance sheet, and payroll tax chargeback and  Payroll taxes income accounting based transfer pricing statement and on applicable law arrangements effective tax rate Tracking employee mobility for tax accounting
  • 917.
    IFRS resources Tools and/orpublication Description IFRS Insights Newsletter Periodic newsletter covering a spectrum of key issues for U.S. companies related to IFRS. http://www.deloitte.com/dtt/article/0,1002,cid%253D214443,00.html Deloitte IFRS Courses IFRS e-learning modules, available online for free http://www.iasplus.com/dttpubs/elearning.htm IAS Plus Website Leading online IFRS resource. http://www.iasplus.com/index.htm IFRS in your Pocket 2008 Details information about the IASB, use of IFRS around the world, summaries of IFRS standards and other useful IASB information. http://www.iasplus.com/dttpubs/pocket2008.pdf Presentation and Disclosure Checklist incorporating all of the presentation and disclosure requirements of Standards. Checklist http://www.iasplus.com/fs/2007checklist.pdf Model Financial Statements Model financial statements illustrating the presentation and disclosure requirements of IFRS. http://www.iasplus.com/fs/2007modelfs.pdf First-Time Adoption: A Application guidance for the “stable platform” standards effective in 2005. Guide to IFRS 1 http://www.iasplus.com/standard/ifrs01.htm Share-Based Payment: A Guidance on applying IFRS 2 to many common share-based payment transactions. Guide to IFRS 2 http://www.iasplus.com/dttpubs/shbased.pdf Business Combinations: A Supplements the IASB‟s own guidance for applying this Standards Guide to IFRS 3 http://www.iasplus.com/dttpubs/ifrs3.pdf
  • 918.
    Elements to OurKM Strategy Activities Objectives Outcomes Drivers  Provide Common  Knowledge is Easily  Ability to Rapidly Enterprise-Wide Identifiable and Sense & Respond Accessible  Build Technology Processes and  Ready Knowledge Systems  NG is a Knowledge Access Across Portfolio – Knowledge Depots Optimized Culture Enterprise – COPs  NG Shares a Common  Pursue Emerging  Ability to Identify and – Expert Networks Language and Opportunities Governance Resolve Emergent  Provide Common Issues  Apply Technology  NG has Embedded Enterprise-Wide Talent Knowledge Tools and  Ability to Collaborate and Talent and Capabilities Processes Across Enterprise Management Solution  Ability to Integrate  Improve  Able to Rapidly Stand Up  Establish a Governance High Performing Teams Technologies Performance Solution  Enterprise-Wide Access Seamlessly to to Capabilities Customer Solutions  Put in Place a KM  Highly Coordinated  Ability to Leverage Technology Business Development Enterprise for Customer Infrastructure and Supplier Knowledge Opportunities Copyright 2004aNorthrop Developed at Cross-Sector Workshop facilitated by Hubert Saint-Onge 918 Grumman Corporation
  • 919.
    KPMG Corporate Finance 51ülkede 120 ofiste 1,800‟den fazla kurumsal finansman alanında uzmanlaşmış profesyonel Avrupa, Orta Asya, Afrika  1,211 profesyonel  33 ülkede 69 ofis  2006 yılında toplam 27,443.7milyon dolar değerinde 281 anlaşma (deal) Amerika  188 profesyonel Asya Pasifik  6 ülkede 37 ofis  410 profesyonel  2006 yılında toplam 7,067.1.7milyon dolar  12 ülkede 22 ofis değerinde 57 anlaşma  3006‟da toplam 14.437 (deal) milyon dplar değerinde 96 anlaşma (deal) Source: Thomson Financial Securities Data, 3 January 2007 Completed deals based on Target Nation KPMG Global Corporate Finance Directory, November 2006
  • 920.
    KPMG – advisorof the year 2006 Orta ölçekli işlemlere odaklanmış bir European Mid-Market danışmanlık firmasıyız… Global Advisor of the year 2006 Anlaşma Corporate Awarded by Thomson Financial‟s Sayısı Avrupa Finance Acquisitions Monthly for outstanding M&A financial advisory work on mid-market 1. KPMG Kurumsal Finansman 229 deals across Europe in 2005 2006 Anlaşma 2006 Sayısı 2. Goldman Sachs & Co 211 İngiltere KPMG Kurumsal 3. UBS 189 1. 150 Anlaşma Finansman 4. JP Morgan 189 2006 Sayısı 2. Rothschild 145 5. Rothschild 188 KPMG Kurumsal PricewaterhouseCoope PricewaterhouseCoope 1. 107 3. 98 6. 164 Finansman rs rs 4. Ernst & Young LLP 77 7. Morgan Stanley 159 2. PricewaterhouseCoopers 90 5. IMAP 76 8. Citigroup 152 3. Rothschild 89 6. JP Morgan 76 9. Credit Suisse 134 4. Deloitte & Touche LLP 68 7. Lazard 74 10. Merrill Lynch 123 5. Grant Thornton LLP 64 8. UBS 73 6. BDO Stoy Hayward 52 9. Goldman Sachs & Co 71 10. Deloitte & Touche LLP 70 6. Citigroup 52 8. UBS 48 Source: Thomson Financial SDC, 3 January 2007 European Source: Thomson Financial SDC, 9 January 2007 Source: Source Thomson Financial SDC, 9 January 9. Ernst & Young LLP Completed Advisor Ranking (Target or Acquirer) 47 European Completed Advisor Ranking 2006 2007 (Target or Acquiror Nation Region = Europe) Worldwide Completed Advisor Ranking 2006 Full to Target Advisor 10. Goldman Sachs & Co 46 Full to Target Advisor
  • 921.
    Modelo de Negocios IT@Baja Organismos Centros de Investigación Consejo Consultivo Cámaras Academia Canieti Industria TI Clusters Anadic Sector Productivo Gobierno
  • 922.
    Tworzenie usług biznesowych Użytkownicy końcowi Dyrektorzy jednostek biznesowych / Obszar biznesowy LOB Klienci Klienci Pojedynczy punkt Zarządzanie relacjami z biznesem (BRM) kontaktu Zarz. potrzebami, Zarz. poziomem usług, Zarz. finansowe, Zarz. wartością w IT Żądania, samoobsługa, scentralizowana interakcja z IT Potrzeba Potrzeba Potrzeba Dostawa Opłaty operacyjna taktyczna strategiczna Zgłoszenie Zgłoszenie Żądanie zmiany Zarządzanie usługami & Governance serwisowe inwestycji Zapotrzebowanie Dostawa Uzasadnienie Nowe i ulepszone Service Desk Katalog usług biznesowe usługi dla biznesu Zarządzanie Zintegrowane Zarządzanie zgłoszeniami zarządzanie zmianą portfelem usług serwisowymi Wydajność Aplikacje Projekty Software Dostępność SLA Ryzyka Finanse Produkcja CMDB Stacje Infrastruktura Sieć Systemy Zasoby robocze Bezpie- Pamięć Serwery Konfiguracje czeństwo masowa
  • 923.
    CA Productivity Acceleratordla Clarity > Miejsce w harmonogramie wdrożenia Zapew- Architektura Konfig. Przygotowanie Definicja Integracja nienie Urucho- & Projekt Dok. & Gotowość Inicjacja wymagań & Konfiguracja jakości & mienie rozwiązania Backup testy Etap wstepny Standardowe szkolenie produktowe Szkolenie użytkownika Wsparcie aplikacyjne • Strategia edukacji • Za pośrednictwem instruktora • Dostosowane, prowadzone • Dostosowane, prowadzone przez • Najlepsze praktyki • Samodzielne (np. WBT) przez instruktora instruktora • Analiza budżetu • Szkolenie dopasowane do roli • Dostosowane, samodzielne • Dostosowane, samodzielne(WBT) (np..WBT) • W systemie pomocy kontekstowej aplikacji Doradztwo Szkolenie zespołu edukacyjne CA Productivity Accelerator wdrożeniowego Doradztwo edukacyjne
  • 924.
    PMM Roadmap: CADevelopment & Services > Przykład z roku 2006 Poziom Poziom Poziom Poziom Lider w Dojrzałości 1 Dojrzałości 2 Dojrzałości 3 Dojrzałości 4 dziedzinie Nieustuktury- Podejście Wysoki stopień Dostarczanie Przewaga zowane Standardowe dostosowania wartości konkurencyjna CA CA za 12 – 18 miesięcy Optymaliza cja Optymalizacja Przekształc  Integracja procesów obejmująca wszystkie rozwiązaniaIT eń CA CA Dziś dostarczania  Pełna integracja Optymalizacja wartości  Księgowość projektowa technologii CA z  Modelowanie portfela zawartością poziomu 3 realizacji  Identyfikacja i kontrola  Zawiera poziom 4 programów i  Dokładne raporty kosztów stałych dotyczące projektów i  Zawiera poziom 3 Optymalizacja portfela programów  zarządzania IT Identyfikacja inwestycji  CIO Dashboard o wysokiej wartości  Analiza wartości  Ustandaryzowane wypracowanej  Nie jest używana standardowa metodyka metodyki zarządzania  Zarządzanie zasobami projektami i narzędzi  Prototyp Portfela  Niespójna realizacja wspierających (PLC)  Brak standardowych  Analiza ścieżki krytycznej  Centralny system miar projektowych  Zawiera poziom 2 informacji o wszystkich inwestycjach Start Czas Cel
  • 925.
    Role & Expectationsof Private Sector The federal government has outlined expectations and guidelines for the private sector in pandemic preparedness. Role & Expectation Guidelines & Checklist The President’s National Strategy for Pandemic To help businesses develop a pandemic plan, the CDC Influenza describes the role of the private sector in developed the Business Pandemic Influenza Checklist. pandemic preparedness: The checklist provides a list of activities to help businesses prepare Establish an ethic of infection control in the workplace for a pandemic and examine impacts on their operations and Prepare contingency systems to maintain delivery of people. essential goods and services during sustained worker absenteeism Plan for impact of pandemic on business Establish mechanisms to allow workers to provide Plan for impact of pandemic on employees and customers services from home Establish policies to be implemented during a pandemic Establish partnerships with other private sector entities to Allocate resources to protect employees and customers during a provide support and maintenance of essential services pandemic Communicate to and educate employees Coordinate with external organizations and help communities Are We Ready? Although U.S. companies view an influenza pandemic as a real threat to the nation, two-thirds believe they have inadequately planned to protect themselves in the event of an outbreak. 66 percent of respondents said their company had not adequately planned to protect itself from a pandemic flu outbreak . 58 percent said they are not confident their company is prepared to manage a pandemic flu outbreak Source: Deloitte Center for Health Solutions , part of Deloitte & Touche USA LLP
  • 926.
    Dimensions of BusinessContinuity Risk Business Continuity Management (BCM) seeks to mitigate to three dimensions of operational risk that impact both planning and investment decisions. Scope of Threat Assessment How do we enable business continuity, assuming an operational interruption has already occurred? Scope of Business Operational Disruption Infrastructure Deployment What threats are we Recovery What exposures exposed to, can we not and what predict, counter- requiring that measures are Threat Risk we transfer required to risk to an prevent an Avoidance Transfer insurance event from underwriter? occurring? Investment Decisions
  • 927.
    A Framework forPandemic Planning and Preparation A pandemic would impact a business in its ability to mobilize its work force to create products and serve its customers. All three of these aspects of planning an preparedness must be addressed. Our approach supplements these by identifying key components of a Pandemic Plan and an approach to developing such a plan. Product Continuity Planning Preparedness Pandemic Preparation Vigilance Human Capital Response Continuity Customer Continuity Public/Private Partnerships ....... Communication Risk and Legal Teleworking ....... Key Components
  • 928.
    Key Pandemic PlanningComponents The robust preparation strategy leverages ten key components which are critical to sustaining operations during a pandemic crisis Key Components Key Business Processes Develop policies and processes to maintain operational effectiveness during a pandemic Implement a Pandemic Planning and Coordination Unit (PPCU) as part of the existing Business Continuity Leadership/Decision Making Planning (BCP) function Increase awareness and knowledge about influenza prevention and treatment through clear, consistent, Education medically accurate information Develop and maintain valuable partnerships with trading partners and critical stakeholders such as unions Public/Private Partnerships and public health agencies Communicate the response plan and approach to employees and families, customers, suppliers, and Communication partners Identify organizational and technical infrastructure requirements to minimize the potential disruption Teleworking resulting from a pandemic Identify likely threats in order to decrease the risk of threat occurrence and contain damage Risk and Legal Develop risk mitigation policies and procedures HR Policies & Procedures Identify core staff and functions and establish policies and procedures during the pandemic Review demand, distribution, and production plans and link strategies with key trading partners to ensure Trading Partners that critical business processes are maintained Review contracts with health plans and provider networks to ensure coverage and provision of services such Employee Wellness as vaccinations and access to medical facilities
  • 929.
    Methodology Deloitte’s Methodology for Planning & Preparing The Deloitte US Service Providers approach to Pandemic Planning builds on our experience with Business Continuity Planning and applies it to the unique requirements of the pandemic threat. PLANNING PREPAREDNESS RESPONSE Analyze Develop Implement Management Rollout and Succession Implementation Current State Assessment Pandemic Response Strategies Training Business Impact Analysis Testing Preparation VIGILANCE Continuous Improvement/Quality Assurance
  • 930.
    Planning: Current State Assessment (cont’d) Organizations can maximize benefits by expanding enterprise-wide business continuity procedures to address pandemic preparation efforts Existing Business Continuity Plans However, there are critical differences in may be the basis for preparing planning for the response to a pandemic for a pandemic Critical resources necessary for the conduct of Human capital, rather than facilities and IT, are the business may be unavailable primary focus It will be necessary to determine: Personnel may not be able to report for work in – The priority of business functions normal workplaces for an extended time period – The minimum number of people required Alternate workspaces may be of little or no use – Whether they need to work together Availability of third parties will take on added – What resources they need to accomplish the importance function The outage may not have a clear beginning and end Training, testing and maintenance vehicles can and may last for a longer period of time be re-used – Outbreaks of illness may come in waves, over time Existing strategies can be applied (up to 18 months) – Cross-training – Some locations may be worse hit than others at any – Telecommuting given time – Outsourcing
  • 931.
    Preparedness: Examples of keystrategies thatResponse Strategies (cont’d.) Pandemic may be considered for pandemic response. Categories Issues Potential Strategies Management Leadership Management succession Pandemic policies and Board responsibilities Management by executive committee Governance Effect on internal control Threshold levels of action Regulatory / Maintaining compliance Applying for waivers Industry Industry sustainability Accepting the penalties Compliance Working with competitors Working with industry groups to develop pandemic standards Communication with staff Web based communications systems Crisis Management Comm. with management Automated notification systems Comm. with external publics Pandemic Crisis Management Team Process Where people will work Functional distribution and teleworking Business Process/ Social distancing Cross-training Work Recovery Service level commitments Contingent outsourcing Supply chain viability Stockpile resources Third Party Essential service continuity (power, Diversify sources of materials and services Continuity telecom, transport) Develop workarounds Validate pandemic strategy Simulations, using current business continuity test processes Testing Validate tactical capabilities Sidelining personnel in production processes Identifying weaknesses Capacity testing for VPN remote access
  • 932.
    Preparedness: Examples of keystrategies thatResponse Strategies (cont’d.) Pandemic may be considered for pandemic response. Categories Issues Potential Strategies Technology Centralized Lack of data center staff Implementing remote high-availability systems (active-active) Information Fixing application bugs Contingent outsourcing of operations and application support Technology Data loss and downtime Data replication (synchronous “real-time or asynchronous) Distributed Lack of local support staff Central or cross-trained support Information Fixing application bugs Contingent outsourcing application support Technology Data loss and downtime Maintaining local backups Laptop distribution Before-the-fact distribution Desktop VPN software distribution Distribution at the time of a pandemic, with pre-established distribution and Technology Application software pickup points Network resiliency Contingent outsourcing of network operations Data Internet stability/capacity Shift operations Communications Gateway capacity Distributed network operations Call center support Contingent outsourcing of network operations Voice Access to key personnel Virtual call center Communications Network resiliency Carrier diversity
  • 933.
    Preparedness: Examples of keystrategies thatResponse Strategies (cont’d.) Pandemic may be considered for pandemic response. Categories Issues Potential Strategies Infrastructure Access to key files/data at closed Centralized automated backups Data/ facilities. Online imaging/workflow systems Vital Records Backup of key files/data Prioritized protection for critical data assets Quarantine of facilities Teleworking Facilities Outbreaks at co-tenants Process/Function re-distribution Unwillingness to report Sequestering of key staff People Staff understanding of roles during Current business continuity training processes Training pandemic response Staff mirroring and part-time role sharing Ability to do others’ work Alternate access permissions Treating ill workers Stockpiling and/or distribution of medications Health and Treating worker families Access to available vaccines Safety Keeping workers healthy Mandatory work-at-home policy Return to work protocols Health protocols at the job site
  • 934.
    Reducing our ownfootprint '04 GHG Emissions (MM MT / yr) • > $100 MM savings '07 • 5,000+ projects 6.5 6.75 7 7.25 7.5 7.75 '04 GHG Intensity (MT / $MM Rev) '07 Lighting @ 46 plants 20 30 40 50 60 70 '04 Energy Intensity (MM Btu / $MM Rev) '07 250 300 350 400 450 500 550 '06 Fresh Water Use (Billion Gallons) $6.5MM, 59k tons CO2 '07 7.5 8 8.5 9 9.5 10 ’12 Commitment
  • 935.
    Why Customer Insight? In saturated competitive markets, the economics of acquisition and retention becomes painfully obvious and requires a shift in the marketing mix from using the 4 Ps to the 4 Rs. 1 4 Ps 4 Rs Price Relationships: effective communication, trust, commitment, understanding customer needs Product Retention: targeted incentives, rewards, loyalty programs for specific segments Promotion Referrals: value selling, Communication Place Recovery: strong win-back programs, product and service development Acquisition determines how fast a company can grow. Retention determines whether a company will survive over time. 1. James G. Barnes book "Secrets of Customer Relationship Management" McGraw Hill copyright 2000, page 22-23 Copyright © 2006 Accenture All Rights 935 Reserved.
  • 936.
    Levels Of Insight Variousanalysis types are employed to make sound decisions about corporate direction, acquisition and capital investments, retention, ups-sell or service. Level of Insight Illustrative Business Decisions ■ Mass media buys ■ Network Build Corporate Direction ■ Corporate Branding ■ New Market Entry ■ M&A/Alliance Strategy ■ IT project prioritization ■ Corporate Strategy ■ Supply Chain Strategy 5-10 Segments ■ Price Plans/Bundling ■ Promotions ■ Capital/Technology ■ New Business/Growth Investment Strategy Strategy ■ Acquisition campaigns ■ Store design/inventor Acquisition, capital ■ Network decisions ■ Accessory mix investments ■ Retail Strategy ■ Alliance prioritization ■ Channel Strategy ■ Marketing: 50-100 Cells ■ Product prioritization ■ The “P’s R’s” ■ POS technology ■ Bundles Retention, up-sell, or ■ Retention offers ■ Telesales calling lists service ■ Cross sell of value ■ Web site added services personalization ■ Differentiated customer ■ Lifecycle Millions of Customers service communication plan Copyright © 2006 Accenture All Rights 936 Reserved.
  • 937.
    Approach Accenture implemented aphased approach for a successful Customer Insight Revenue Generation program. Phase 1 Phase 2 Phase 3 Phase 4 Leverage Results Tracking Value Targeting Value Capture Results to Entire & Monitoring Base 100% Establish Prove Improve ILLUSTRATIVE Growth Strategy Effectiveness Efficiency 80% Insight Obtainmentnsight Application I Sustained Customer Insight % of Potential Value Captured  Develop tactical targeting tools  Institutionalize insight throughout the 60% • Identify  Apply test and control organization growth methodology to  Ingrain new processes in the organization opportunities examine/generate hypotheses 40%  Develop a  Identify the customer data case requirements for enhancing  Establish the effectiveness Insight Services Infrastructure 20% benefits  Develop optimal campaign  Prioritize program plan  Extend/expand the  Develop technology initiatives  Develop long term road map scope of revenue based capabilities growth strategy to 0% include other channels, customer base -20% Copyright © 2006 Accenture All Rights 937 Reserved.
  • 938.
    Case I: RevenueGeneration for a Major Wireless Company Company Description ■ A leading US provider of fully integrated, wireless communications services. ■ Focuses its products and service towards Business Customers ■ Leads the Industry in Customer Retention Client Situation ■ The Lifecycle Group is responsible for maximizing the lifetime ■ As these churn programs have matured, focus turned to value of the customer base proactively growing the revenue of existing customers ■ Their traditional focus has been retention. Team has had ■ However, the carrier lacked key infrastructure and capacity to significant success reducing churn and increasing the portion launch a comprehensive cross sell/up sell program of the base under contract BI Offerings Solution Results  Value Targeting: − Identify, profile and analyze the segments − Assess market and identify opportunities − Develop portfolio of cross-sell and up-sell pilot opportunities  Value Capture:  Significant increases − Select opportunities and develop business case achieved for Increase − Create pilot launch plan and identify key metrics Revenue pilot, base, and lifetime − Prepare channels and launch pilots incremental revenue − Monitor pilots and create summary report of results  Leverage Results to Entire Base − Design campaigns based on pilot results − Create launch plan and business case for campaigns − Launch campaigns Copyright © 2006 Accenture All Rights 938 Reserved.
  • 939.
    Case I: GrowthSegmentation Analysis Framework Identify & Profile segments Separates customers The Revenue Change matrix is the tool we use to analyze the base to limit “noise” in 1 2 3 Undefined/Error 3 trend analysis H1 H2 H3 H 1 Rate Plan - 6 month subscriber Average Subscriber Charge Price Point 1 average of key charges. M1 M2 M3 M Rate Plan - 4 Price Point 2 L1 L2 L3 Cut-offs chosen to L split the base into roughly three parts -10% +10% Unstable Trend 2 Forecast change in revenue over 6 months based on a regression of 5 monthly subscriber charges to Subscriber Charge Trend Cut-offs chosen to show significant trends smooth month to month 6 Month in the movement of revenue and to split the variations base roughly into three parts Copyright © 2006 Accenture All Rights 939 Reserved.
  • 940.
    Case Study II: Insight Driven Customer Strategy The wireless industry is exhibiting the telltale signs of a maturing and potentially unhealthy market. Annualized Subscriber Growth Decreasing Customer Value 250% Revenue Rev./User1 $46 $45 $46 Annualized Growth Rate 200% Yield2 $0.24 $0.18 $0.13 150% Cost 100% CPGA $286 $294 $340 50% Min. of Usage 188 249 343 Attrition 0% June 85 June 01 Churn 2.6% 2.7% 3.1% The Good News: The Bad News: ■ $80B industry with revenues with 12% Cost of Acquisition ■ Declining new subscriber growth ■ New products and services still compelling in value ■ Saturation of high profitability wireless users ■ Bundles are becoming increasing important ■ Market inefficiencies and gap between customer marketing and sales is ■ Convergence is bringing new opportunities to the market adding to declining margins ■ Market is at an inflection point ■ Largest remaining sources of growth are lower end ■ Focus is shifting from revenue growth to profitability ■ Switchers out number new entrants by 2:1 ■ LWNP is not an “if” but a “when” ■ Spectrum and network constraints abound ■ Untraditional entrants are shifting the value chain Note 1: Includes Consumer Post-Paid, Business, Resellers and Pre-Paid Subscribers. ■ Bottom-line economics are deteriorating Source: CTIA, Morgan Stanley, Client estimates Copyright © 2006 Accenture All Rights 940 Reserved.
  • 941.
    Case Study II:Business Issues In this saturated market, the company was facing many key business questions that now can be answered with strong analytical support. • How do we maximize new product adoption? • How should we route calls and handle an individual customer contact? • How do we respond to a competitor price change? • Can we institute a customer loyalty • How do we better deploy Network program to reduce churn? capital to improve service and loyalty? • How do we handle Increasing volumes • What geographic areas should be our into the call centers? priority in rolling out? Sales • What is the likely reason thus customer is • Where can we invest to turn around calling and how can we best serve profitability issues? Customer profitably? Network Service • Which handsets are best for our bottom line (by customer)? Customer Insight • How do we prioritize IT • How do we determine inventory and Information infrastructure development to store shelf to best meet the needs of Supply Chain Technology optimize customer experience local customers? and our bottom line by segment? Product • Which new products are most likely to have fastest, Alliances Development profitable uptake and by which customers? • Which new products will attract new customers that look • Which potential alliance partners’ support our like our most profitable cells? customer strategy? • How do we launch a new product to maximize adoption? • Which alliances are most likely to attract and retain the “best” customers? On what terms? Copyright © 2006 Accenture All Rights 941 Reserved.
  • 942.
    Case Study II:Approach The first step was to create a 360-degree view of the customer that incorporated factors from all key areas. Component of Segmentation Variable Category Sample of Fields • Access Charges Charges from the • Overage Charges Profitability billing system • Roaming Charges ~40 variables • Call Detail All Minutes Minutes of use – used as a proxy • Call Detail Home Minutes for cost to serve • Minutes of Use - Air Minutes of use • Call Detail All Minutes • Call Detail Home Minutes • Minutes of Use - Air Behavior ~130 variables Channel preferences • Channel (retail, agent, etc.) • Distribution (internet, etc.) • Product group Plan • Product subgroup • Price plan • Age Demographics • Income Demographics • Ethnicity • Marital Status ~400 variables • Occupation • Golf Lifestyle • Boating • Gardening Copyright © 2006 Accenture All Rights 942 Reserved.
  • 943.
    Case Study II: Strategic Segmentation This analysis yielded five strategic segments and the decision was made to further analyze the cells below these for insights in many key decisions areas. Seg C Seg B Seg A Population Multiple Behavior Factors Segment D Seg E (Average) Top Level Strategic Segments Sources: Customer Data Value Factors Copyright © 2006 Accenture All Rights 943 Reserved.
  • 944.
    Case Study II: Market Research Results Using primary research already performed, we were able to determine key product areas for top segments. Product Features1 Expressed Interested in the More Likely to Less Likely to Following Data Products2 Segment Have Have • International LD • Email • News • Cellular Insurance • Instant Messaging • GPS A • Mobile-To-Mobile • Internet Gaming • Enhanced Voicemail • File Transfer • Wireless Data • Internet Shopping • Cellular Insurance • Email • News • Mobile-To-Mobile • Instant Messaging • GPS B • Wireless Data • Internet Gaming • File Transfer • Internet Shopping • Cellular Insurance • Not Interested in Data Products C • Wireless Data • Cellular Insurance • Email D • Mobile-To-Mobile • News • GPS • Roadside Assistance • Cellular Insurance • Not Interested in Data Products E • Mobile-To-Mobile • Enhanced Voicemail • Wireless Data 1 Source: Client Data. Segments were at least 20% different from average to exhibit listed behavior. 2 Source: 2001 Convergence Audit. Segments were at least 20% more likely than average to exhibit listed behavior. Copyright © 2006 Accenture All Rights 944 Reserved.
  • 945.
    Case Study II:Market Research In highly competitive industry with high churn rates, it was critical to identify the addressable market in each area, and to find out where those customers were if they were not in our base. Market Share By Segment Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Others1 Segment Total2 A 11% 19% 20% 18% 7% 6% 19% 100% B 12% 22% 14% 16% 10% 4% 23% 100% C 18% 22% 13% 11% 3% 7% 26% 100% D 17% 21% 16% 14% 3% 8% 21% 100% E 17% 23% 14% 7% 4% 7% 29% 100% Market Share Leader in Segment Note 1: Includes carriers such as Nextel, Rural Cellular, US Cellular and respondents who did not indicate a carrier. Source: 2001 Convergence Audit. Data is from response to question about, “who is your wireless carrier?”. Market versus Client comparison is made using Claritas data and should be used for relative Note 2: Adding values may not total exactly 100% due to rounding. comparison only. Data does not exactly reflect Client’s base. Copyright © 2006 Accenture All Rights 945 Reserved.
  • 946.
    What is CustomerInsight? From our perspective, Customer Insight provides a holistic platform for the management, analysis, and application of information to drive business decisions across a corporation. Customer Insight Framework Customer Insight Gather & Manage Data Analyze Data/Draw Insight Apply Insight Data Enrichment Segmentation and Profiling and Adaptive Intelligent, Integrated and Refinement Value Analysis Propensity Modeling Campaign Insight Driven View of the Management Customer Interactions and Execution Close the loop so customer responses are quickly incorporated into future analytics Customer Insight is a capability that requires the integration of business processes to drive actionable strategies and tactics. Copyright © 2006 Accenture All Rights 946 Reserved.
  • 947.
    RELATIONSHIP BETWEEN RESEARCHERSIN R&D AND GCI SCORE 6.0 Switzerland Denmark Sweden Finland Netherlands Japan Germany 5.5 Austria Iceland France Estonia Luxembourg 5.0 GCI Score 2006 Czech Republic Spain Malta Slovenia 4.5 Lithuania Poland TURKEY Romania 4.0 Brazil Bulgaria Macedonia 3.5 3.0 0 1000 2000 3000 4000 5000 6000 7000 8000 Researchers in R&D (per million people) R² = 0.719 Gündüz Ulusoy 947
  • 948.
    Rising gas priceswill make electric vehicles a more affordable choice for Economic benefit of plug-in hybrid vehicle* consumers Retail gasoline price RMB/liter 20 Economic 15 Current 10 price* Not economic 5 15 30** 45 60 Initial incremental cost to OEM RMB thousands * In October 2008, the retail gasoline price in China ranged between 6.37 RMB/liter to 6.78 RMB/liter ** Projected incremental production cost for BYD's new plug-in hybrid versus its gasoline model Source: Press articles; McKinsey analysis 948 BVA-222301-166-20081107-GE2-v6
  • 949.
    ThemeGallery is ThemeGallery is ThemeGallery is a Design Digital a Design Digital a Design Digital Content & Content & Content & Contents mall Contents mall Contents mall developed by developed by developed by Guild Design Inc. Guild Design Inc. Guild Design Inc.
  • 950.
    CLIENTS ARE HIGHLYSATISFIED WITH OFFSHORING Highly dissatisfied Highly satisfied Client evaluation of performance by process group 1 Basic voice 4 Rules-based decisioning 2 Specialised 5 Knowledge voice services 3 Basic data 6 Research and analytics 950 Source: McKinsey 360º benchmarking
  • 951.
    IT SERVICES CLIENTSARE PUSHING THE INDUSTRY UPSTREAM WHERE PRACTICES ARE BEING TESTED Practices Rising customer expectations pushing industry to . . . where practices are move towards end-to-end development models . . . relatively immature Per cent (disagree) Requirement Requirement gathering gathering Solution AD 31 design AM 14 Emerging model Detail design Traditional PIS 11 model Coding Solution design & Unit testing proposal writing Systems AD 27 testing AM 4 User testing PIS 12 951
  • 952.
    IN GENERAL, CONSISTENTLYHIGH CASE STUDY OF PERFORMANCE ACROSS PROCESS BANGALORE BASED CENTRE GROUPS REMAINS ELUSIVE Below average Average Above average Metric Performance vis-à-vis industry Rules-based decisioning Basic data 1. Cost ($/FTE/hour) 2. SLA compliance (Per cent) 3. Ability to handle fluctuations over forecasted volumes (Per cent) 4. Annual productivity improvement (Per cent) 952 Source: McKinsey 360º benchmarking
  • 953.
    POOR OUTCOMES AREA RESULT OF WEAK UNDERLYING Practice statements PRACTICES Disagree- ment RECRUITMENT EXAMPLE Respondent scores Per cent Clients Operating team Disagree-ment • Clear job description at a task 13 Outcome statements level incorporating process- specific skills 25 Per cent • Established hiring process with 16 • Sourced “right profile” 14 clear internal SLAs 24 22 • Dynamic sourcing model 31 enabling sourcing pools • Sourced “on time” 31 changes per requirements 20 27 • Regular meetings between 36 recruitment and operations to plan hiring requirements 35 953 Source: McKinsey 360º benchmarking
  • 954.
    POLICY MAKERS CANIMPROVE MOBILE BROADBAND ECONOMICS USING KEY REGULATORY LEVERS (1/2) ▪ Ensure release of 3G license/spectrum at the earliest to trigger broadband acceleration Spectrum availability ▪ Make low-band spectrum (e.g.,700 Mhz) available to reduce base station cost ▪ Ensure allocation of sufficient contiguous spectrum (10 MHz) Infrastructure/ ▪ Promote active infrastructure sharing (BTS/backhaul) to reduce network cost spectrum ▪ Allow spectrum sharing to increase efficiency and reduce operational costs sharing ▪ Provide incentives for roll out (e.g., regulatory concessions) Coverage ▪ Encourage public-private partnerships or grant separate licenses for rural areas to drive obligations coverage ▪ Provide public funding for remote areas to achieve sufficient coverage Industry ▪ Encourage intra circle roaming to prevent overcapacity in the network while still structure maintaining the same competitive intensity ▪ High fees reduce operators’ resources that can be invested in infrastructure deployment or Spectrum/ more affordable price levels for broadband license fees 954
  • 955.
    POLICY MAKERS CANIMPROVE MOBILE BROADBAND ECONOMICS USING KEY PERCENT REGULATORY LEVERS (2/2) From To Impact on cost to serve per Driver (Base case) (Supportive case) subscriber* 2.1 GHz 700 MHz Spectrum availability -40–50 Infrastructure/ No site/spectrum sharing Active site and spectrum spectrum sharing allowed sharing encouraged** -35–40 High coverage Staged coverage obligations Coverage obligations requirements -25–35 5 players 3 players Industry structure -20–30 Higher fee levels Limited fees in return Spectrum/license (USD 2.20 per MHz for roll-out -15–30*** fees per population) Total impact of up to 75% reduction in cost to serve * Individual effects if implemented stand-alone – combined effect is less than sum of individual effects ** Sharing of hardware and spectrum 955 *** Highly dependent on time of payment and cost of capital applied Source: McKinsey
  • 956.
    1 target is the Nearly 90% of change efforts with badly single tactic most tied to success Not ambitious/ stretching defined targets failed enough “Incremental” Wrong balance between “Here performance and health today, gone tomorrow” Lack of focus and “Unengaging, precision failure to mobilize” Slow pace of “No momentum, fail transformation to sustain” 956 Source: The discipline of leading transformations (Lecture by Giancarlo Ghislanzoni); PT tool kit
  • 957.
    tactics are whenthey All transformations Progressive transformation are used together Defensive transformations Share of transformation described as very/extremely successful Percent of respondents, n = 2,994 100 80 Success rate of transformation 60 Percent 40 20 Used stretch-targets Used any 1 Used stretch-targets tactic plus any 2 Used all 6 Used none tactic tactic only others tactics Use of tactics 957 Source: McKinsey Quarterly Performance Transformation Survey, July 2008
  • 958.
    Electric vehicles arethe best choice for Comparison of technological options on single-vehicle basis, standard segment Best China Worst Oil consumption Technological reduction TCO saving in 2030* Independent options Percent RMB innovation** Electric vehicle*** 100 25,760 Full hybrid 56 16,451 (Gasoline) CNG with 51 18,581 improvement Gasoline with 50 14,982 Improvement Diesel with 41 13,592 improvement * Incremental TCO from consumer perspective as defined earlier ** Opportunity that Chinese auto sector could independently develop core technologies *** Pure electric vehicle as example Source: McKinsey analysis 958 BVA-222301-166-20081107-GE2-v6
  • 959.
    Global GHG abatementcost curve beyond 2030 BAU Global GHG abatement cost curve Cost of abatement below EUR 60 per tCO2e Note: This is an estimate of the maximum potential of all technical GHG abatement measures below EUR 60/tCO2e, if each lever was pursued aggressively, not a forecast of what role different abatement measures and technologies will play Source: Global GHG Abatement Cost Curve v2.0, McKinsey & Company
  • 960.
    Life cycle emissionsof chemicals cover entire life cycle of products Extraction Production Disposal Total life (feedstock (direct and (incineration cycle and fuels) indirect w/ or w/o emissions of energy heat recovery, chemical emissions, recycling, products process landfill) emissions)
  • 961.
    More than 100cases evaluated to assess savings from using products of the chemical industry Calculation scheme for the CO2e emissions from using a chemical industry product compared with a non-chemical industry product Chemical Non-chemi-cal Difference Gross products product in in-use emissions emissions emissions over emissions due savings over life life to per- cycle of cycle of non- formance chemical chemical difference product alternative between chemical and non-chemical product
  • 962.
    Results presented intwo ways – Gross savings ratio or X : 1, and net emission abatement Gross savings (or X : 1) ratio Net emission abatement "Chemical industry saves X kgCO2e for "Global CO2e emissions would be Y Gt higher every 1 kg emitted" without chemical industry" Emissions, GtCO2e (2005 example) 1 46+Y 46 Y X Chemical Gross World World w/o industry savings as-is extensive emissions use of chemicals
  • 963.
    Total life cycleCO2e emissions linked to the chemical industry GHG life cycle emissions of chemical products, 2005 GtCO2e amount to 3.3 Gt 3.3 0.4 0.5 2.1 0.3 Extraction Production Disposal High GWP Total gases* * HFC-23, HFC-32, HFC-125, HFC-134a, HFC-143a, HAFC-1521, HFC-227ea, HFC-236fa, HFC-4310mee, CF4, C2F6, C4F10, C6F14, SF6; GWP factors according to IPCC 1996 Source: IEA, EPA, IPCC, WEF (“Contribution of the chemical industry to greenhouse-gas reduction” December 2007); McKinsey analysis
  • 964.
    Production emissions arecomposed of energy and process emissions Production emission methodology Production emissions Type of Chemical industry production emission Rationale Sources used emissions GtCO2e, 2005 • Fuel consumption required • IEA Direct for process to run 2.1 energy (excluding fuels for emissions feedstock purposes) 0.6 Overall Indirect • Electricity generated • IEA production energy off-site emissions emissions* 0.8 • N2O (adipic acid/nitric acid, • IPCC emission Process caprolactam) factors emissions • CO2 (ammonia, calcium • SRI/Tecnon 0.7 carbide, titanium dioxide, soda production ash, methanol, ethy-lene, values EDC/VCM, ethylene oxide, Production acrylonitrile, carbon black) • HCFC-22 • US EPA Source: McKinsey analysis
  • 965.
    cLCAs* cover 8broad end-use areas and were all externally validated Number of Category Subcategory cLCAs • Automotive weight reduction 19 • Lubricants Transportation • Lower friction • Engine efficiency • Aviation weight reduction • Marine fuel reduction Insulation • Building insulation 19 • Fridge insulation • Construction material 10 Building • Piping All cLCAs • Windows • Feed supplements 17 externally • Fertilizer & crop protection reviewed by Agriculture the Öko Overall • Preservation abatement • Food production efficiency Institut potential Packaging • Food packaging 13 • Shopping bags • Electronic components 18 • House ware Consumer goods • Service wear • Textile • Low temp detergents • District heating 4 Power • Solar power • Wind power Lighting • CFL lighting 2 • LED lighting * cLCA = CO2e life cycle analyses
  • 966.
    Extrapolations were madefor products/applications not covered by cLCAs Chemical industry emissions Assumption on savings Products* with alternatives Savings (positive or negative) calculated from available today and for detailed comparative cLCAs which cLCAs were calculated Products* with alternatives available Gross savings equal to life cycle emissions – today, but no cLCAs conservative compared to using average CO2e made savings from case studies Products* with no realistic alternative Zero savings (only emissions) – very conservative available today * Or applications
  • 967.
    In a scenariowithout the savings from the fertilizer case the chemical industry saves 2.1 tons of CO2e per ton emitted, net abatement is 3.6 Gt Emission abatement of chemical industry GtCO2e Chemical industry Gross savings Net emission emissions (savings factor) abatement 3.30 Products with alternatives 1.05 available today and for 1.05 4.41 which cLCAs were calculated 5.46 (5.2) Products with alternatives available 1.40 1.40 0 today, but no cLCAs 1.40 (1.0) made with no Products 0.85 0 (0.0) realistic alternative 0.85 -0.85 available today 3.30 Total 3.56 6.86 (2.1) Source: ICCA/ McKinsey analysis
  • 968.
    With the fertilizercase, the chemical industry saves 2.6 tons of CO2e per ton emitted. The net abatement of 5.2* Gt equals ~11% of 2005 global emissions Emission abatement of chemical industry GtCO2e Chemical industry Gross savings Net emission emissions (savings factor) abatement 3.30 Products* with alternatives 1.45 available today and for 1.45 6.01 which cLCAs were calculated Products* with 7.46 (5.1) alternatives available 1.00 1.00 0 today, but no cLCAs 1 (1.0) made Products* with no 0.85 0 (0.0) realistic alternative 0.85 -0.85 available today 3.30 Total 5.16 8.46 (2.6) * Includes savings from avoided CO2e emissions from land-use change enabled by fertilizer & crop protection use Source: ICCA/ McKinsey analysis
  • 969.
    The main contributorsare insulation, fertilizer & crop Net abatement 2005 MtCO2e protection, and lighting Insulation 2,400 Lighting 700 Packaging 220 Marine antifouling 190 Synthetic textile 130 Automotive weight 120 Net Low-temp. detergents 80 abatement Engine efficiency 70 volume per Piping 70 Wind power 60 chemical District heating 60 application Green tires 40 Solar power 40 Other 230 Sub-total 4,410 Fertilizer & crop protection 1,600 Not explicitly Total 6,010 calculated 1:1 No realistic 0:1 850 alternative available Net 3,560 5,160 w/o fertilizer & crop Source: ICCA/ McKinsey analysis protection
  • 970.
    Sensitivity analyses confirm Sensitivityanalyses of largest cLCAs Net savings Sensitivity Insulation MtCO2e conservative approach 2,400 Key assumptions • Life time Base case • 50 years Low • 40 years High • 60 years Percent of net savings 80 120 Lighting 700 • CFL lifetime • 7,000 h • 5,000 h • 9,000 h 71 129 Packaging 220 • Reduced food wastage • Included* • Not • Not 87 100 included assessed* Marine • Increase in fuel use • 29% • 20% • 40% 74 148 190 antifouling 63 Synthetic • Synthetic lifetime • 2 yrs • 1.5 yrs • 2.5 yrs 165 130 textile Automotive • Weight plastic: steel/alu/glass • 2.2/1.7/2.5 • 2.0/1.5/2.0 • 2.5/2.0/2.8 81 128 weight 120 • Lifetime • 150,000 km • 120,000 km • 200,000 km 79 135 reduction Low-temp. • User behavior hot/cold • 30/70 • 50/50 • 20/80 97 103 80 detergents • Detergent used vs. instruction • 100% • 120% • 70% 83 143 Engine • Efficiency gain • N/a • -25 percent • +25 percent 75 125 70 efficiency point points Piping 70 • No apparent uncertainty • N/a • N/a • N/a 100 Fertilizer • Yield gain • 50% • 40% • 60% 67 150 and crop 1,600 • Land use change emissions • USA grass • USA grass • W. average 100 235 protection * cLCA adopted very conservative assumption from GUA. The likely (large) upside was not assessed in this study Base case (100%) Source: ICCA/ McKInsey analysis
  • 971.
    Developing regions with Higher carbon intensity intensity in Asia- Regional comparison of chemical industry CO2e intensity* Carbon strong growth Pacific (2005 and 2030) e/USD Total emissions and China KgCO sales 2 MtCO2e 2005 2030 2005 2030 Glob 2,092 4,507 0.81 0.76 al Asia- 836 2,299 1.03 0.84 Pacific North 475 684 0.67 0.51 America Regions Eastern 253 451 Europe 2.34 1.50 Western 272 365 0.41 0.30 Europe Middle East/ 129 436 1.11 1.03 Africa Latin 71 131 0.42 0.33 America Chin 621 1,900 2.17 0.86 a United Countries States 432 620 0.70 0.53 Switzerla 22 0.05 0.04 nd * Production emissions only, not including extraction and disposal emission Source: ACC production forecast (2005-17), SRI, Tecnon; McKinsey analysis
  • 972.
    2030 under 2030 BAU 2005 BAU assumptions (with the fertilizer Net abatement MtCO2e Insulati Lightin on Solar g case) 5,600 3,400 700 power Biofuels 500 Packagin Wind 450 g 450 Marine power Net abatement Synthetic 400 antifouling 300 volume per Automotive textile Engine 250 chemical weight 150 Green efficiency application Low-temp. 100 tires 100 Pipin detergents District 100 g 50 Oth heating Sub- 400 er 12,950 Fertilizer & crop total Tota 2,500 protection 15,450 Not explicitly 1: l calculated No realistic 0: 1 Net 1,700 alternative available 1 11,250 13,750 abatement w/o fertilizer & crop Source: ICCA/ McKinsey analysis
  • 973.
    to geographic factors– this increase is reduced by half in the Calculated evolution of chemical industry emissions* 2005 abatement scenario 2030 BAU 2030 Abatement Chemical industry 50% is expected to double its output by 2030 6.5 1.6 1.5 2.0 5.0 3.3 0.5 3.3 Emission BAU Improve- Geogra- BAU Beyond Effect of Emission s, volume ment of phic shift emission BAU volume s after 2005 growth efficienc effect s, improve- growth abateme effect y 2030 ment beyond nt measure BAU measure s s * From extraction of feedstock and fuel, through production, to disposal Source: ICCA/ McKinsey analysis impleme
  • 974.
    GHG abatement costcurve for Society view* Business view** EUR per tCO2e the chemical industry Process intensifi- cation level 3 CCS Direct energy Process intensification Fuel shift level 1 coal to Process 100 Catalyst biomass intensification optimization level 2 level 1 Motor systems 50 0 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 -50 CCS Ammonia Catalyst Catalyst -100 optimization optimization level 2 level 3 Fuel shift CHP Decomposition Ethylene oil to gas of N2O from adipic cracking and nitric acid Note: The curve presents an estimate of the maximum potential of all technical GHG abatement measures below EUR 60 per tCO 2e (society view) if each lever was pursued aggressively. It is not a forecast of what role different abatement measures and technologies will play * 4% interest rate, depreciation over life time of equipment ** 10% interest rate, depreciation over 10 years Source: ICCA/ McKinsey analysis
  • 975.
    abatement could reach18.5 GtCO2e (with the fertilizer case) if the appropriate abatement 2005 2030 BAU 2030 Abatement ratio measures are taken Gross savings 2.6 : 1 3.1 : 1 4.7 : 1 (2.1 : 1) (2.7 : 1) (4.2 : 1) Without fertilizer 3.3 6.5 5.0 Own emissions and gross savings Without 6.9 17.3 20.7 fertilizer 8.5 20.3 23.5 18.5 13.8 Without 5.2 fertilizer 11.3 16.0 Net abatement 3.6 GtCO2e Source: ICCA/ McKinsey analysis
  • 976.
    Additional 4.7 Gtabatement 2030 beyond BAU potential beyond 2030 BAU Net abatement MtCO2e BAU identified Insulati Lightin on 6,800 Solar 4,100 g 2,000 Biofue power Wind 1,000 ls 700 power CCS 600 Marine Net abatement Synthetic 400 antifouling 350 volume per Packagin textile Automotive 300 chemical g 300 Green weight 100 application Low-temp. tires 100 Engine detergents Pipin 100 efficiency 50 District g Oth 50 heating 200 Sub- er Fertilizer & crop 17,150 total 2,500 Tota protection Not explicitly 1: 19,650 l calculated No realistic 0: 1 Ne 1,200 alternative available 1 15,950 18,450 t w/o fertilizer & crop Source: ICCA/ McKinsey analysis
  • 977.
    Exhibit A.II.1 GHG emissionslinked to the chemical industry – Direct energy GHG emissions (2005) Region Fuel consumption (MWh) * * Grand Total Emissions per fuel (MtCO2e)** Grand Coal Gas Oil Coal Gas Oil Total Brazil 1.972.087 24.018.103 30.956.781 56.946.971 0,7 4,9 8,7 14,2 Canada - 25.541.000 718.475 26.259.475 - 5,2 0,2 5,4 China 348.740.419 92.207.327 59.540.483 500.488.229 124,3 18,6 16,6 159,5 France 4.668.387 34.492.936 26.856.196 66.017.519 1,7 7,0 7,5 16,1 Germany 3.858.637 60.828.500 1.066.487 65.753.624 1,4 12,3 0,3 14,0 India 15.078.551 - 42.571.906 57.650.457 5,4 - 11,9 17,3 Italy 157.255 33.156.925 7.843.817 41.157.997 0,1 6,7 2,2 9,0 Japan 44.409.107 21.274.423 124.402.047 190.085.577 15,8 4,3 34,8 54,9 Mexico - 30.831.000 5.602.302 36.433.302 - 6,2 1,6 7,8 Middle East - 239.807.447 37.719.288 277.526.735 - 48,5 10,5 59,0 Rest of Africa - 6.480.500 300.926 6.781.426 - 1,3 0,1 1,4 Rest of developing Asia 317.580 13.830.752 31.943.377 46.091.709 0,1 2,8 8,9 11,8 Rest of Eastern Europe 1.448.960 13.005.392 5.632.932 20.087.285 0,5 2,6 1,6 4,7 Rest of EU27 31.675.003 149.514.065 23.089.848 204.278.916 11,3 30,2 6,5 48,0 Rest of Latin America 1.067.518 87.541.575 4.772.271 93.381.363 0,4 17,7 1,3 19,4 Rest of OECD Europe 2.769.300 13.155.488 20.344.184 36.268.971 1,0 2,7 5,7 9,3 Rest of OECD Pacific 4.910.910 12.073.699 19.359.251 36.343.859 1,7 2,4 5,4 9,6 Russia 180.144 91.899.548 2.696.474 94.776.166 0,1 18,6 0,8 19,4 South Africa - 11.107.500 - 11.107.500 - 2,2 - 2,2 United Kingdom 946.510 37.279.750 2.121.367 40.347.627 0,3 7,5 0,6 8,5 United States 65.282.818 478.667.250 101.197.100 645.147.167 23,3 96,8 28,3 148,3 Total 527.483.187 1.476.713.179 548.735.510 2.552.931.876 187,9 298,5 153,4 639,9 * Collapsed from over 15 different fossil fuels ** Emission factors - coal: 3.563x10-7 MtCO2e/MWh; gas: 2.0215x10-7 MtCO2e/MWh; oil: 2.7954x10-7 MtCO2e/MWh Source: IEA
  • 978.
    Exhibit A.II.2 GHGemissions linked to the chemical industry‟s – Indirect energy GHG emissions (2005) Country Power consumption CO2 intensity of power CO2e emissions Brazil MWh 21.094 tCO2e/MWh 0,090 Mt CO2e 1,90 Canada MWh 19.503 tCO2e/MWh 0,220 Mt CO2e 4,29 China MWh 284.190 tCO2e/MWh 1,0900 Mt CO2e 309,77 France MWh 23.869 tCO2e/MWh 0,090 Mt CO2e 2,15 Germany MWh 54.765 tCO2e/MWh 0,650 Mt CO2e 35,60 India MWh 88.603 tCO2e/MWh 1,050 Mt CO2e 93,03 Italy MWh 19.015 tCO2e/MWh 0,500 Mt CO2e 9,51 Japan MWh 53.487 tCO2e/MWh 0,470 Mt CO2e 25,14 Mexico MWh 5.908 tCO2e/MWh 0,580 Mt CO2e 3,43 Russia MWh 39.970 tCO2e/MWh 1,010 Mt CO2e 40,37 South Africa MWh 10.081 tCO2e/MWh 0,750 Mt CO2e 7,56 United Kingdom MWh 23.162 tCO2e/MWh 0,520 Mt CO2e 12,04 United States MWh 254.338 tCO2e/MWh 0,640 Mt CO2e 162,78 Middle East MWh 2.293 tCO2e/MWh 0,770 Mt CO2e 1,77 Rest of EU27 MWh 81.509 tCO2e/MWh 0,470 Mt CO2e 38,31 Rest of OECD Pacific MWh 44.274 tCO2e/MWh 0,680 Mt CO2e 30,11 Rest of Africa MWh 2.296 tCO2e/MWh 0,650 Mt CO2e 1,49 Rest of developing Asia MWh 11.327 tCO2e/MWh 0,670 Mt CO2e 7,59 Rest of Latin America MWh 7.543 tCO2e/MWh 0,320 Mt CO2e 2,41 Rest of Eastern Europe MWh 11.432 tCO2e/MWh 0,790 Mt CO2e 9,03 Rest of OECD Europe MWh 14.987 tCO2e/MWh 0,230 Mt CO2e 3,45 Total MWh 1.073.646 tCO2e/MWh 0,747 Mt CO2e 801,7 Source: IEA
  • 979.
    Exhibit A.II.3 GHG emissionslinked to the chemical industry’s – Process GHG emissions Global Emission factor Chemical production (kt) (kgCO2e/kg) Emissions (MtCO2e) Adipic Acid 2.549 10,97 28 Ethylene Oxide 14.074 0,90 13 Ethylene 92.949 1,65 154 Methanol 30.598 0,72 22 VCM 28.311 0,29 8 Nitric Acid 49.716 2,31 115 Caprolactam 3.415 2,79 10 Ammonia 142.239 1,40 199 Calcium Carbide 10.003 1,09 11 Titanium Dioxide 4.498 1,34 6 Soda Ash 41.844 0,14 6 Acrylonitrile 4.636 1,00 5 Carbon Black 8.788 2,62 23 HCFC-22 515 147,56 76 Total 674 Selection of chemicals based on IPCC assessment by which those 14 products “have significant contributions to global greenhouse gas emission levels” Source: IPCC, Tecnon
  • 980.
    Exhibit A.III.1 GHG abatement cost curve for the Society view* Business view** chemical industry Process intensifi- CCS Direct energy EUR per tCO2e cation level 3 Process intensification Fuel shift level 1 coal to Process 100 Catalyst biomass intensification optimization level 2 level 1 Motor systems 50 0 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800 1,900 2,000 2,100 -50 CCS Ammonia Catalyst Catalyst -100 optimization optimization level 2 level 3 Fuel shift CHP Decomposition Ethylene oil to gas of N2O from adipic cracking and nitric acid Note: The curve presents an estimate of the maximum potential of all technical GHG abatement measures below EUR 60 per tCO2e (society view) if each lever was pursued aggressively. It is not a forecast of what role different abatement measures and technologies will play * 4% interest rate, depreciation over life time of equipment ** 10% interest rate, depreciation over 10 years Source: ICCA/ McKinsey analysis
  • 981.
    Exhibit A.IV.1 Key cost curve dimensions Each field represents one Abatement cost abatement lever or a set of EUR per tCO2e levers to reduce emissions Estimated cost in chosen year to reduce emissions by 1 tCO2e by this lever Abatement potential GtCO2e per year Annual GHG emission reduction potential in chosen year Levers are sorted by increasing costs for emission reduction Source: Global GHG Abatement Cost Curve v2.0
  • 982.
    Exhibit A.IV.2 Abatement cost formula [Full cost of CO2e efficient alternative] cost of reference solution] [Full – Abatement cost = [CO2e emissions from reference solution] – [CO2e emissions from alternative]
  • 983.
    Exhibit A.IV.3 Macroeconomic data: regional real Annual growth rates, Percent GDP and population growth rates GDP development 2005–15 2015–30 Population growth 2005–15 2015–30 North America 2.6 2.2 1.0 0.7 Western Europe 2.3 1.8 0.1 0.0 Eastern Europe* 4.7 2.9 -0.2 -0.3 OECD Pacific 2.2 1.6 0.1 -0.2 Latin America 3.8 2.8 1.2 0.9 Rest of developing Asia** 6.9 4.8 1.1 0.8 Africa 4.5 3.6 2.2 1.9 China 7.7 4.9 0.6 0.3 India 7.2 5.8 1.4 1.0 Middle East 4.9 3.4 2.0 1.5 * IEA nomenclature “Transition Economies” ** IEA nomenclature “Developing Asia” Source: IEA WEO 2007
  • 984.
    India – TheDestination of Choice for Outsourcing  India is one of the hottest locations for offshore outsourcing with software exports to the tune of $6.2 bn in 2000-01 and a CAGR of 62.3% for the last five years*  During 2000, 185 of the Fortune 500 companies outsourced their software requirements to India*  According to a Mckinsey-Nasscom study, the potential for software services exports from India will be USD 50 billion by 2008 India Vendor Sophistication Philippines (Number, Quality) Cost China India CIS Low Cost High Quality Development Mexico People Sophistication Quality of Supply (Number, Cost, Language Skills) (Resource Availability, CMM Level, Cultural Fit) Source: Mckinsey-NASSCOM
  • 985.
    The Title IsSet in 26-Point Arial Bold (three lines max., reduce font size if more) Sub-title, 20-Point Arial Bold This Could Go to Two Lines Client/Capacity2000 Date—14 point bold
  • 986.
    Contents Sub-title:  Section One: 12 -- Sub-section, 14 point. 6 -- Sub-section  Section Two: -- Sub-section 98 6
  • 987.
    Agenda (with highlightbars) • Adjust highlight box to fit text • Following bullets in blue 98 7
  • 988.
    Divider Page –24-point Arial Bold • Bullets are sometimes used for sub-section titles • Set in 18-point Arial bold 98 8
  • 989.
    Sub-divider Page –18-pointArial Bold Italic • Bullets are sometimes used for sub-sub-section titles • Set in 14-point Arial bold 98 9
  • 990.
    RUNNING HEAD: 10BOLD ALL CAPS Headline: 24-point bold (adjust to keep to 2 lines, no smaller than 18-point) Flush left subhead (no bullet), 18-bold italics:  Bullet is 18-point bold and begins at the left margin: – A dash is 14-point non-bold, and indented once under a bullet (dash icon is an N-dash): • A sub-bullet is 14-point non-bold, and indented once under a dash (with smaller icon than 18-bullets).  Colons are used at the ends of bullets that are followed by dashes: – And at the ends of dashes followed by sub-bullets: • Full stops are used for all lines of six words or longer. Kicker text 14-point bold italic. Centre single line; make two or more lines flush left. Box is always 7.25” wide and grows vertically. Margins: 0.15 and 0.10, both boxes checked, anchored to middle. Ends with full stop. Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 99 0
  • 991.
    Text boxes withgreen lines, no fill, green box for heading Heading Heading  Body Text  Body Text – Second Level – Second Level • Third Level • Third Level – Fourth Level – Fourth Level • Fifth Level • Fifth Level 99 1
  • 992.
    Useful icons inblue text text text text Strategy Dimensions of Growth Planning for Growth Implementation 99 2
  • 993.
    Arrows and boxesgreen Hello Hello Hello Hello Hello 99 3
  • 994.
    Bubbles and starsblue and orange Hello Hello Hello Hello Hello 99 4
  • 995.
    Graphs 100 43.9 90 4th Qtr 31.6 90 20.4 80 100 45 70 3rd Qtr 34.6 60 46.9 90 45.9 90 43.9 45 38.6 90 50 46.9 34.6 31.6 30.6 2nd Qtr 38.6 27.4 40 27.4 20.4 20.4 80 30 45.9 20 1st Qtr 30.6 70 10 20.4 0 0 20 40 60 80 100 60 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East 50 46.9 180 North 45.9 45 43.9 160 West 45 40 140 120 30 27.4 34.6 100 46.9 20.4 80 20.4 45.9 43.9 20 60 38.6 90 40 30.6 31.6 10 20 20.4 27.4 20.4 0 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 99 5
  • 996.
    Value chain lightcolours with blue text except on blue background Text Text Text Text Text Text Text Text Text Text Text Text 99 6
  • 997.
  • 998.
    Agenda Date : 13 May 2000 Time : 08h00 Venue : MAC Consulting Training Room Item 1 AB 00h00 Item 2 CD 00h00 Item 3 EF 00h00 Item 4 GH 00h00 Item 5 IJ 00h00 Item 6 KL 00h00 Item 7 MN 00h00 Item 8 OP 00h00 Item 9 QR 00h00 99 8
  • 999.
    Review Next Stepsof 9 March 1998 Activities 1. 99 9
  • 1000.
    Bs and Csof 9 March 1998 Benefits Concerns • . • . • . • . • . • . 10 00
  • 1001.
    ... Objectives Deliverables • ... • ... 10 01
  • 1002.
    RACI Activities 1. 10 02
  • 1003.
    To design alogistic system to provide the most efficienty service in the business Charter operation at the lowest possible cost Deliverables Deliverables Activities Deliverables • ... • ... • ... • ... 10 03
  • 1004.
    Timeline F R F Timeline d T N & M R H M v S B J S J G 2/8 9/8 16/8 23/8 30/8 6/9 13/9 20/9 27/9 4/10 11/1018/1025/10 1/11 8/11 W D T Assemble team A R R Choose architecture A Data format R R A R R Data collection R A/R R R R Analyse data R R A/R Develop algorithms R R A/R Test algarithms in plant A/R R R R R Test algorithms in gasloop model A/R R R R I R Quantify constrains R A/R R R R R VPC A R R R R R Initial model development R R A/R R R R C Initial model testing R R A/R R R C Refine model A/R R R C Handover A R R C 10 04
  • 1005.
    Timeline 2 October November Activity 30 1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22  .....  ..... 10 05
  • 1006.
    Timeline 3 Timeline Activity Issues Involved Sept ‘96 Oct ‘96 Nov ‘96 Dec ‘96 Jan ‘96 Feb ‘96 Mar ‘96 Apr ‘96 May ‘96 June ‘96 7. Text goes here • ... (20/9) (25/11) 8. Text goes here • ... (28/3) 9. Text goes here • ... 10 06
  • 1007.
    Timeline 4 1997 1998 Activities J F M A M J J A S O N D J F M A M J  Micro organisation proposal  ABC analysis  KPI process complete  Kit lists process  2-bin process  Reconditioning process  VMI auditing process  Other inventory management processes complete 10 07
  • 1008.
    Generic Blocks, Circlesand Arrows - Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects Preferred Colors Standard Dark Blue Standard Light Blue Green RGB Code: 51 - 102 -153 RGB Code: 222 - 211 - 182 RGB Code: 153 - 204 - 000 1 1 1 10 08
  • 1009.
    All charts inthis document comply to this global PowerPoint palette To be used as an accent or highlight color only Primary colours R=9 R = 221 R = 156 G = 29 G = 210 G = 209 B = 93 B = 181 B=0 To be used as a background color behind charts and graphs only The color palette has been adjusted in PowerPoint to allow for better onscreen projection Highlight colors using standard PowerPoint palette (charts & diagrams) R = 151 R = 220 R = 87 R = 84 R = 161 R = 89 R = 102 R = 145 G = 115 G = 130 G = 125 G = 156 G = 61 G = 110 G = 51 G = 125 B = 174 B = 64 B = 61 B = 181 B = 58 B = 110 B = 104 B = 74 10 09
  • 1010.
    Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 10 10
  • 1011.
    Text Blocks -Unrelated List ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 11
  • 1012.
    Text Blocks -Causes and Effects Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 12
  • 1013.
    Text Blocks -Matrix Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 13
  • 1014.
    Text Blocks -Cause and Effect Subtitle comes here ..... ..... ..... ..... 10 14
  • 1015.
    Text Blocks -Sequence of Causes and Effects Subtitle comes here ..... ..... ..... ..... ..... ..... 10 15
  • 1016.
    Text - SequentialVertical Subtitle comes here • ..... ..... • ..... • ..... ..... • ..... • ..... ..... • ..... • ..... ..... • ..... 10 16
  • 1017.
    Text - MakingPoints Subtitle comes here • ..... ..... • ..... • ..... ..... • ..... ..... • ..... • ..... 10 17
  • 1018.
    Text - Bullits Subtitle comes here ..... ..... ..... ..... ..... 10 18
  • 1019.
    Text Blocks -Influencing Subtitle comes here … … … ..... … … … 10 19
  • 1020.
    Text Blocks -Leading to Subtitle comes here ..... ..... ..... ..... ..... 10 20
  • 1021.
    Text - EnvelopingElements Subtitle comes here ..... ..... ..... ..... ...... ..... ..... ..... 10 21
  • 1022.
    Text Blocks -Elements Leading To Subtitle comes here ..... ..... ..... ..... ..... ..... ..... … ..... ..... ..... 10 22
  • 1023.
    Text Blocks -Resulting From Subtitle comes here … … … … ..... … … … 10 23
  • 1024.
    Text - Interrelations Subtitle comes here ..... ..... … ..... … ..... ..... 10 24
  • 1025.
    Multiple Boxes ..... ..... ...... ...... ...... ...... ...... ...... ..... ..... ...... ...... ...... ...... ...... ...... ..... ..... ...... ...... ...... ...... ...... ...... 10 25
  • 1026.
    Org Chart Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 26
  • 1027.
    Logic Tree -One Level Plus Text Subtitle comes here • ...... .... • ...... • ...... • ...... ..... • ...... • ...... ..... • ...... ..... • ...... • ...... • ...... ..... • ...... • ...... 10 27
  • 1028.
    Logic Tree -Two Levels Subtitle comes here ..... ..... ..... ..... ..... ..... ..... 10 28
  • 1029.
    Logic Tree -Vertical Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 29
  • 1030.
    Driver Tree -Arrows Showing Trend Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 30
  • 1031.
    Driver Tree -Arrows Showing Base Trends Subtitle comes here ...... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 31
  • 1032.
    Driver Tree -Moons Showing Base Trends Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... strong weak 10 32
  • 1033.
    Driver Tree -Text with General Trends Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 33
  • 1034.
    Driver Tree -Expanded Text ..... ..... ..... ..... • ..... • ..... ..... • ... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 34
  • 1035.
    Range of possibleoutcomes Subtitle comes here Uncertainties Range of Outcomes ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 35
  • 1036.
    Standard Table -bulleted cells Subtitle comes here Column Column heading Column heading Column heading heading •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text •Enter text 10 36
  • 1037.
    Standard Table Layout Subtitle comes here Column heading Column heading Column heading Column heading 10 37
  • 1038.
    Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 10 38
  • 1039.
    Bar Chart -Stacked Charttitle comes here North West East 0 50 Units 100 150 200 Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 39
  • 1040.
    Bar Chart -Two Stacked Charttitle comes here Charttitle comes here North North West West East East 0 50 100 150 200 0 50 100 150 200 Units Units Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 40
  • 1041.
    Bar Chart -Three Stacked Charttitle comes here Charttitle comes here Charttitle comes here North North North West West West East East East 0 50 100 150 200 0 50 100 150 200 0 50 100 150 200 Units Units Units Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 41
  • 1042.
    Bar Chart -Four Parallel Charttitle comes here Charttitle comes here Charttitle comes here Charttitle comes here E E E E D D D D C C C C B B B B A A A A 0 10 20 30 0 10 20 30 0 10 20 30 0 10 20 30 Units Units Units Units Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 42
  • 1043.
    Bar Chart -Paired Charttitle comes here North West East 0 20 Units 40 60 Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 43
  • 1044.
    Bar Chart -Two Paired Charttitle comes here Charttitle comes here North North West West East East 0 20 Units 40 60 0 20 Units 40 60 Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 44
  • 1045.
    Column Chart -Stacked Charttitle comes here 200 150 Units 100 50 0 East West North Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 45
  • 1046.
    Column Chart -Two Stacked Charttitle comes here Charttitle comes here 200 200 150 150 Units Units 100 100 50 50 0 0 East West North East West North Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 46
  • 1047.
    Column Chart -Paired Charttitle comes here 60 40 Units 20 0 East West North Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 47
  • 1048.
    Column Chart -Two Paired Charttitle comes here Charttitle comes here 60 60 40 40 Units Units 20 20 0 0 East West North East West North Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 48
  • 1049.
    Column Chart -Multiple Charttitle comes here E D C 10 B 4 A 11 31 Units 32 32 3 1 1 0 5 0 1 3 18 0 17 45 17 37 31 34 32 33 23 21 0 0 2 14 0 1 0 1 0 10 0 1 7 6 5 4 6 2000 2001 2002 2000 2001 2002 2000 2001 2002 2000 2001 2002 2000 2001 2002 Country Country Country Country Country 10 49
  • 1050.
    Pie Chart Charttitle comes here 22 20 31 46 Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 50
  • 1051.
    Radar Chart Charttitle comes here Variable 1 Criteria 1 Variable 2 5 Variable 3 4 Variable 4 3 2 Criteria 5 Criteria 2 1 0 Criteria 4 Criteria 3 10 51
  • 1052.
    Line Chart Charttitle comes here 100 Straight Line Green Line Units 50 Dotted Line 0 0 1 2 3 4 5 6 Units Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 52
  • 1053.
    Line Chart -Two Charttitle comes here Charttitle comes here 100 100 Straight Line Straight Line Green Line Green Line Units Units 50 50 Dotted Line Dotted Line 0 0 0 2 4 6 0 2 4 6 Units Units Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 53
  • 1054.
    Waterfall Chart Charttitle comes here 40 10 35 5 10 30 15 5 Units 20 15 10 10 0 A +B +C = Subtotal -E -F -G = Total Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 54
  • 1055.
    Wave Chart Charttitle comes here Initiative High Initiative Wave 1 Initiative Initiative Benefits Wave 2 Wave 3 Initiative Initiative Low Low High Ease of Implementation Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 55
  • 1056.
    Driver Tree Chart/ Dupont Chart ..... Subtitle comes here 27% 31% 30% 26% 15% 1999 2000 2001 2002 2003 ..... - ..... /- 4% 5% 6% 7% 3% 2% 2% 2% 2% .... -16% 129% 1999 2000 2001 2002 2003 1999 2000 2001 2002 2003 24% 53% 36% - ..... -140 % X /- 22% 24% 21% 29% 17% 1999 2000 2001 2002 2003 ..... 25 1999 2000 2001 2002 2003 6.7 8.2 5.3 8.5 1999 2000 2001 2002 2003 Source: The source should be 8-point, non-bold. Punctuate sources: Use semi-colon between sources in the series and always end with a full stop. Note: Text is anchored to the bottom, enabling deletions or additions without having to move the box; box margins 0/.03; 0.10 before paragraph spacing. a. Use lower-case alpha characters for footnote references; call-out for footnotes should be 12 point using superscript. 10 56
  • 1057.
    Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 10 57
  • 1058.
    Moons Subtitle comes here strong weak 10 58
  • 1059.
    Traffic Lights Negative Subtitle comes here Neutral Positive 10 59
  • 1060.
    Arrows Subtitle comes here Positive Neutral Negative 10 60
  • 1061.
    Donuts Subtitle comes here strong weak Company A Company B Company C Company D 00 01 02 03 00 01 02 03 00 01 02 03 00 01 02 03 Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. Criterium .. 10 61
  • 1062.
    Timeline Subtitle comes here Week number Starts on Milestone Milestone Milestone Milestone 10 62
  • 1063.
    Value Chains -Loose Arrows Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 63
  • 1064.
    Value Chains -Touching Arrows Subtitle comes here 10 64
  • 1065.
    Interrelated Stages Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 10 65
  • 1066.
    Movements Subtitle comes here ..... ..... ..... ..... ..... 10 66
  • 1067.
    Circle - OverlappingArrows Subtitle comes here Virtuous Vicious ...... ...... 10 67
  • 1068.
    Circle - IntegratedArrows Subtitle comes here Virtuous Vicious .... .... .... .... .... .... ..... .... .... ..... .... .... .... .... 10 68
  • 1069.
    Closed Loop Subtitle comes here .... .... .... .... .... 10 69
  • 1070.
    Process Ending ina Closed Loop Subtitle comes here 10 70
  • 1071.
    Wheel of Fortune Subtitle comes here 10 71
  • 1072.
    Puzzle - FourPieces Fitting Together Subtitle comes here 10 72
  • 1073.
    Puzzle - FivePieces Fitting Together Subtitle comes here 10 73
  • 1074.
    Puzzle - PiecesNot Fitting Together Subtitle comes here 10 74
  • 1075.
    Puzzle - PiecesMight Fit Together Subtitle comes here 10 75
  • 1076.
    Quotes Subtitle comes here 10 76
  • 1077.
    Circles of Influence Subtitle comes here 10 77
  • 1078.
    Eggs Subtitle comes here ..... ..... ..... .......... ..... ..... ..... 10 78
  • 1079.
    Circles - Interrelated Subtitle comes here ..... ..... ..... 10 79
  • 1080.
    Circles - Overlapping Subtitle comes here 10 80
  • 1081.
    Expansion Subtitle comes here .... • .... • ..... .... • .... .... • ..... • .... .... • ..... • .... • ..... 10 81
  • 1082.
    Cube Subtitle comes here 10 82
  • 1083.
    Maps - Netherlands Subtitle comes here 10 83
  • 1084.
    Maps - WesternEurope, The World Subtitle comes here [ ungroup to select countries ] 108 4
  • 1085.
    Life Cycle -Generic Subtitle comes here Product D Product C Units sold Product B Product A Time since launch 108 5
  • 1086.
    Life Cycle -Countries Subtitle comes here U.K. Sweden Netherlands France Germany Italy Emerging Development Mature Stage 1086
  • 1087.
    Cost Curve Subtitle comes here ..... Cost/unit ..... ..... ..... Cumulative Volume 1087
  • 1088.
    Downward and upwardslopes Subtitle comes here 1 3 2 2 1 3 Time Time 1088
  • 1089.
    Of Research Recognition Recognition For Teaching 1089
  • 1090.
    Funnels Subtitle comes here 1090
  • 1091.
    Building blocks Subtitle comes here 1091
  • 1092.
    Spectrum Subtitle comes here ..... ..... ..... ..... ..... ..... ..... Low High 1092
  • 1093.
    Balance Subtitle comes here ..... ..... 1093
  • 1094.
    Cross Subtitle comes here ..... ..... ..... ..... 1094
  • 1095.
    Pyramid Subtitle comes here ..... ..... ...... 1095
  • 1096.
    History Subtitle comes here x x x x x 2005 1096
  • 1097.
    Trackers - Placein Top Right Corner of Slide Subtitle comes here 1097
  • 1098.
    Agenda 1. Structured text 2. Graphs 3. Pictures 4. Service Line Charts 109 8
  • 1099.
    Generic Strategy DevelopmentFramework - English Subtitle comes here Business Environmental Strategic Options Strategy Imperatives Analysis Analysis Implementation Crea- tivity Implement Business External Strategic Action Definition Analysis Options Plans Future Business Key Strategic Actie- Industry Imperatives Insights Direction plannen Scenarios Monitor Business Internal Risk and Action Constraints Analysis Reward Plans Reassess the Business Imperatives Interviews and Desk Research Business Plan Workshops and Analyses Workshops and Interviews Writing 1099
  • 1100.
    Generic Strategy DevelopmentFramework - Dutch Subtitle comes here Bepaling Externe en Strategische keuze Implementatie uitgangspunten interne analyse Creati Missie en Externe -viteit Strategi- Plannen Visie Analyse sche opties Future Uitgangs- Actie- Inzicht Scenarios Industry Strategie punten plannen Scenarios Rand- Rende- Interne Meet- voorwaar- ment en Analyse punten den risico’s Heroverweeg de uitgangspunten Interviews en Desk research en Uitwerking Workshops en analyses workshops interviews plannen 1100
  • 1101.
    Strategy Development -The Fish Subtitle comes here Commercial Market Market Competitive Attractiveness Position Strategic Position Projects & Resources Scope Scenarios & Context & Options Chosen CSFs Insight Strategy & KPIs Strategic Creativity Issues Monitoring Financial Position Economic Growth Profitability Capital Market 1101
  • 1102.
    Strategy Development -The Loop Subtitle comes here Dynamic Strategy STRUCTURE & COMMERCIAL MARKET RESOURCES Market Attractiveness Competitive Position Organizational Architecture Chosen Strategic Position Strategic Position Strategy Projects & Resources Scope & Context Insight Scenarios & Options Value Strategic Issues Creativity Creation Financial Position Critical Success Factors & Key Performance Indicators Economic Profitability Growth Performance Monitoring & Incentive Compensation MANAGED CAPITAL MARKET PERFORMANCE Strategy Formulation Strategy Execution 1102
  • 1103.
    Backward Strategic PlanningFramework Subtitle comes here Mission: Why are we in business? Vision: Where do Values: What are we want to be our enduring in 2010? principles and beliefs? GOAL Strategy: How do we get there? Actions driven by strategy Where are we now? TIME 1103
  • 1104.
    Incremental versus DynamicStrategic Planning Framework Incremental Planning Process Dynamic Strategic Planning Process Vision of where we need to be five years from now Where can we be next year? GOAL GOAL Versus Actions driven by Actions taken in strategy Where we response to Where are are now? circumstances we now? TIME TIME Incrementalism Focus [One reason why companies stagnate] [One reason why companies grow] 1104
  • 1105.
    Strategic Disciplines Subtitle comes here ..... … ..... ..... 1105
  • 1106.
    Activity Map -Generic Advantaged Subtitle comes here Neutral Disadvantaged ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 1106
  • 1107.
    Activity Map -Very Detailed Food Processing Food packaging Other New business Pumps Valves Plate heat Tubular heat Ohmic heaters Separators Dryers Evaporators Tanks Homogenisers Cartoning Canning Bottling Labelling Air treatment Thermal & Customised Standard Global energy strengths exchangers exchangers technology Standard Filling lines Sealing Wrapping Freezers Aseptic & Filtration Blow Conveyer systems Automation Control Refrigerators processing equipment moulding systems systems equipment Installed base Cartoning Canning Bottling Labelling Pumps Valves Plate heat Tubular heat Ohmic heaters Separators Dryers Evaporators Tanks Homogenisers strengths exchangers exchangers Filling lines Sealing Wrapping Freezers & Aseptic Filtration Blow Conveyer systems Automation Control Refrigerators processing equipment moulding systems systems equipment Strong position System design Average /Application engineering Sub-systems Weak position Systems No position Installation Project Subcontractor management management Service Own 3rd party Customer Upgrades/ Contract Time/material Spare maintenance maintenance DIY modifications parts Liquid Hybrid Dry Processed End use Industry Dairy Brewing Soft drinks Juices Cheese Ice Cream Soups/sauces Baked Snacks/ Cereals Baby Food Oil/fats/marg Convenience food Confectionery arines Distribution System Sales force OEM Direct Independent Agent channel Customer MNC Regional National Geographic N.America L.America W.Europe E.Europe Middle East Asia & Japan Australasia markets Africa 1107
  • 1108.
    Activity Map -Competitor Overview Subtitle comes here ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... Advantaged Neutral Disadvantaged 1108
  • 1109.
    Activity Map -Synergy Analysis Subtitle comes here A B Advantaged Average ..... ..... ..... ..... ..... Disadvantaged ..... NM ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... ..... 1109
  • 1110.
    Activity Map -Synergy Summary Subtitle comes here Advantaged Average A B NewCo Disadvantaged ..... NM ..... ..... ..... ..... + = ..... ..... ..... ..... 1110
  • 1111.
    Activity Map -Ranges of Activities Across Value Chain Subtitle comes here Stage .. ..... ..... ..... ..... ..... ..... ..... Stage .. ..... ..... ..... ..... ..... Stage .. ..... ..... ..... ..... Stage .. ..... ..... ..... Stage .. ..... ..... Stage .. ..... ..... ..... ..... 1111
  • 1112.
    Activity Map -Competitive Groups Subtitle comes here Competitive Group Competitive Group (sample companies) (sample companies) Activity Activity Activity Activity Activity Activity Activity Activity Activity Activity Competitive advantage • ... • ... • ... • ... Competitive Group Competitive Group (sample companies) (sample companies) Activity Activity Activity Activity Activity Activity Activity Activity Activity Activity Competitive advantage • ... • ... • ... • ... 1112
  • 1113.
    Five Forces Subtitle comes here Strong Moderate New Entrants Weak Competitors Suppliers Customers Substitutes 1113
  • 1114.
    Document Control -For Internal Use Only Document Title Timesaver 2005 Document Owner Randy Jagt Approver(s) Vincent Oomes, Bert Vries Date of Approver(s) Comments on Major Changes from Version Writer Release (if relevant) Previous Release 1 26-1-2005 Randy Jagt Vincent Oomes Fonts and colors in new global template 2 30-1-2005 Randy Jagt Vincent Oomes Change of colors 1114
  • 1115.
    Press clippings/quotes 2 PK Shapes Libarry – Charts Bar
  • 1116.
    Combined pie charts(labeled) Chart Title Hints: 1 Insert columns/rows as required Graph 1 (each slice will adopt a different color) 2 Edit and add (if necessary) graph names manually 43.9 45.9 Graph 2 31.6 30.6 Graph 3 20.4 20.4 27.4 90 34.6 38.6 45 Label A 46.9 Label B Label C Label D PK Shapes Libarry – Charts Bar
  • 1117.
    Combined pie charts(non-labeled) Hints: 1 Insert columns/rows as required (each slice will adopt a different color) 2 Edit and add (if necessary) graph names manually Graph 1 Graph 2 Graph 3 Label A Label B Label C Label D PK Shapes Libarry – Charts Bar
  • 1118.
    Doughnut chart Hints: 1 Insert columns as required (each slice will adopt a different color) Label A 2 Edit “Total“ manually 14% Label D 36% Label B Total: 21% 100% Label C 29% PK Shapes Libarry – Charts Bar
  • 1119.
    Balance 1 Text Text Text PK Shapes Libarry – Charts Bar
  • 1120.
    Balance 2 Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1121.
    Balance 3 Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1122.
    Balance 4 Title PK Shapes Libarry – Charts Bar
  • 1123.
    Balance/Imbalance 1 Balance Imbalance PK Shapes Libarry – Charts Bar
  • 1124.
    Balance/Imbalance 2 PK Shapes Libarry – Charts Bar
  • 1125.
  • 1126.
    Fragile balance Title PK Shapes Libarry – Charts Bar
  • 1127.
    Balancing steps PK Shapes Libarry – Charts Bar
  • 1128.
    Rethinking Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1129.
    Barriers/Obstacles 1 Text • Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1130.
    Barriers/Obstacles 2 Text Text Text Text Text Text • Text • Text • Text Text Text PK Shapes Libarry – Charts Bar
  • 1131.
    Barriers/Obstacles 3 Text Text PK Shapes Libarry – Charts Bar
  • 1132.
    Penetrable barrier Text Text Text PK Shapes Libarry – Charts Bar
  • 1133.
    Resistance Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1134.
    Breakthrough Text Text • Text • Text • Text • Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1135.
    Factors 1 Text Text • Text • Text • Text • Text • Text • Text Text Text Text • Text • Text • Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1136.
    Factors 2 Text • Text • Text Text Text Text • Text • Text • Text • Text • Text • Text • Text • Text • Text Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1137.
    Factors 3 Text Text • Text Text Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1138.
    Factors 6 Text Text • Text •Text • Text •Text • Text Text •Text • Text • Text Text • Text Text • Text •Text • Text •Text • Text •Text PK Shapes Libarry – Charts Bar
  • 1139.
    Components 1 Text Text • Text • Text • Text • Text • Text • Text Text • Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1140.
    Components 2 Text • Text •Text Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text • Text Text • Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1141.
    Components 3 Text • Text •Text • Text Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text Text • Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1142.
    Interrelationship Text Text • Text • Text • Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1143.
    Cube 2x2x2 Text Text • Text • Text • Text • Text Text • Text • Text Text Text • Text • Text • Text • Text Text • Text • Text Text Text PK Shapes Libarry – Charts Bar
  • 1144.
    Cube 2x2x4 Text Text Text Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text Text Text Text Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text • Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1145.
    Cube 3x3x4 Text Text Text Text Text • Text • Text Text Text Text Text • Text • Text Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1146.
    Segmentation Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1147.
    Direct 1 Text Text Text PK Shapes Libarry – Charts Bar
  • 1148.
    Direct 2 Text PK Shapes Libarry – Charts Bar
  • 1149.
    Alternative effect Text • Text • Text • Text Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1150.
    Interlocking circles 5 Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1151.
    Components Text Text PK Shapes Libarry – Charts Bar
  • 1152.
    Circular flow 9 Text Text PK Shapes Libarry – Charts Bar
  • 1153.
    Circular flow 11 Text Text PK Shapes Libarry – Charts Bar
  • 1154.
    Iterative flow 1 Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1155.
    Dual iterative flow Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1156.
    Impacted flow 1 Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1157.
    Influenced Action/Reaction Text Text PK Shapes Libarry – Charts Bar
  • 1158.
  • 1159.
    Advantages/Disadvantages The text inthese boxes is intended to cover the +/- signs in the background Advantages Disadvantages • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1160.
    Comparison The text in these boxes is intended to cover the +/- signs in the background Advantages Disadvantages • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Option 1 • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Advantages Disadvantages • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Option 2 • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1161.
    Scoring 1 -Harvey Balls Tip: Keep “Harvey Ball” outside the slide to quickly copy and replace these shapes Options Criterion 1 Criterion 2 Criterion 3 Criterion 4 • Comment • Comment • Comment • Comment Option 1 • Comment • Comment • Comment • Comment • Comment • Comment • Comment • Comment Option 2 • Comment • Comment • Comment • Comment Criteria Option 1 Option 2 Option 3 Option 4 • Comment • Comment • Comment • Comment Criterion 1 • Comment • Comment • Comment • Comment • Comment • Comment • Comment • Comment Criterion 2 • Comment • Comment • Comment • Comment Excellent Good Satisfactory Poor Very poor Very high High Medium Low Very low PK Shapes Libarry – Charts Bar
  • 1162.
    Comparison The text in these boxes is intended to cover the +/- signs in the background Advantages Disadvantages • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Option 1 • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Advantages Disadvantages • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Option 2 • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text Text • Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1163.
    Pressure 4 Text PK Shapes Libarry – Charts Bar
  • 1164.
    Forces 2 Text Text • Text Text Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1165.
    Forces 6 Text Text • Text • Text • Text • Text • Text • Text Text Text • Text • Text • Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1166.
    Factors 2 Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1167.
    Goal-setting 1 Text Text Text Goal Text Text Text PK Shapes Libarry – Charts Bar
  • 1168.
    Goal-setting 2 Goal Text Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1169.
    Increase Text Text Text PK Shapes Libarry – Charts Bar
  • 1170.
    Feedback 3 Text Text • Text • Text • Text • Text • Text • Text Text PK Shapes Libarry – Charts Bar
  • 1171.
    Linear flow 2 Text Text Text Text • Text • Text • Text • Text • • • • • • • • • • • • • • • • • • • • PK Shapes Libarry – Charts Bar
  • 1172.
    Linear flow 3 Text Text Text Text Text • Text • Text • Text • Text • Text • • • • • • • • • • • • • • • • • • • • • • • • • PK Shapes Libarry – Charts Bar
  • 1173.
    Linear flow 15 Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1174.
    • xxx Credential template Business Problem: xxx Solution: xxx Benefits: xxx PK Shapes Libarry – Charts Bar
  • 1175.
    PK Bios PK Resources – Project Lead, etc. • Introduction………. Name Title (or picture) Experience: • Xxx • Xxx Education: • Xxx • xxxx PK Shapes Libarry – Charts Bar
  • 1176.
    Breakdown PK ShapesLibarry – Charts Bar
  • 1177.
    Puzzle Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1178.
    Torn-up page PK Shapes Libarry – Charts Bar
  • 1179.
    Separation 1 Text Text Text Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1180.
    Separation 2 Text Text • Text • Text • Text • Text • Text • Text Text • Text • Text • Text PK Shapes Libarry – Charts Bar
  • 1181.
    Puzzle pieces 1 Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1182.
    Puzzle pieces 2 PK Shapes Libarry – Charts Bar
  • 1183.
    Pyramid components 2 Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1184.
    Factors - hexagonal1 Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1185.
    Factors - hexagonal2 Text Text Text Text Text Text Text PK Shapes Libarry – Charts Bar
  • 1186.
    Consequences/Conclusion 6 • text,text, (Arial 14 bold) 1 • text, text, (Arial 14 bold) Text - text, text, (Arial 14 plain) - text, text, (Arial 14 plain) • text, text 2 Text • text, text - text, text - text, text 3 Text • text, text 4 Text • text, text - text, text - text, text • text, text 5 Text • text, text - text, text - text, text 6 Text PK Shapes Libarry – Charts Bar
  • 1187.
    Press clippings/quotes 2 PK Shapes Libarry – Charts Bar

Editor's Notes

  • #346 …and when that happens, they can now share that warmth with others…
  • #387 Because, let’s be honest, people aren’t listening to the old ‘information’ messages as much as they were… firstly because we get our information from the internet, or from the 200 friends we have at the end of an instant communication device… and secondly because, well, the interesting stuff people are sharing with each other is more interesting
  • #424 Note: Play this
  • #743 1 - The Business Impact of Social Computing on CRM – Gartner Report, Feb/2009Gartner says: “Social applications offer a great opportunity for CRM practitioners to improve customer experience and influence the customer, particularly in an economic downturn when companies are trying to keep customers and increase wallet share. Investments should focus primarily on the customer online buying process where it can offer a direct return on investment (ROI) in terms of sales, awareness and customer loyalty.”
  • #744 Market means not only customers, but also partners and even competitors.Social Media is purely media being generated in the internet. When social media (or tools) are used to convey company messages to the market, then it should be treated as a channel. It should be part of the current channel strategy and have skilled personnel interfacing the flow between brand and market as in any other traditional channel.The Social Media capability layer is not exclusively composed by brand-new processes on the top of the current Marketing, Sales and Service initiatives. Rather, is a combination of new social-administrative/coordination processes plus a sequence of new additional steps in the current processes performed by socially-empowered employees (from a new or even old workforce) – which means new roles and responsibilities in the workforce. This adds more value to the traditional approach with customers. Current traditional CRM process should be reviewed and adapted to this new reality.
  • #745 The customer-facing employee may be any of your current Socially-empowered employees. In a company we may have 2 types of Socially-empowered employees: Employees officially part of a social initiative responsible to post information, monitor and respond to market requests. Employees that maintain its personal social connections via personal blogs, social networks and online contributions to wikis.A 3rd type of employee, not using any of current web social tools, may exist, but they eventually will be Socially-empowered because of the internal social tools to share insights and collaborate with others.Your company should have norms and policies covering social media usage by your employees. Your company should also be aware of which kind of content your employees are generating in their personal blogs, networks, wikis, etc, that may contain sensitive (positive or negative) information about your company. Is necessary to understand how connected to your brand are your employees’ reactions on their personal pages. Examples of Social CRM natural or rewarded market reactions (done without active company involvement):- Social Marketing: Word-of-mouth and Brand awareness by community discussions Social Sales: Friend referrals and positive customer review Social Service: Self-supporting communities where customers help each other on product issues or questions
  • #747 Examples of Social CRM natural or rewarded market reactions (done without active company involvement):- Social Marketing: Word-of-mouth and Brand awareness by community discussions Social Sales: Friend referrals and positive customer review Social Service: Self-supporting communities where customers help each other on product issues or questions
  • #749 1 - The Business Impact of Social Computing on CRM – Gartner Report, Feb/2009