Lorna Parsons - RSAW

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This document discusses how new media and technology can influence architectural practice. It suggests that web-based tools can facilitate new ideas and enrich architecture in the same way they make the web more intelligent. The document also notes that social media is about listening to others, not just self-promotion. It raises questions about how architects can learn from new business models and whether architectural education needs to address the impact of new media.

Technology Business

New Media and
The Future of
Architectural Practice
Lorna Parsons

about me...

Practice Management
Office Manager / PA / Support / Admin
Business Development
R&D
Marketing
Events

Who I work with...

Architects
Architecture Centres
Networking Forums
Artists
Media Agencies
Web Developers
Graphic Designers
Business Management Consultants
Marketing Agencies

How I work...

Digital Media
&
Technology

What I’m trying to do...

Improve design quality
& create better places
through digital media
and technology
in the built environment

What I DON’T want to talk about...

twitter
facebook
linkedin
social media strategies
etc
blah

What I DO want to talk about...

interesting
techy / web-based
STUFF

What can we learn...?
Being open creates trust

People are more likely to engage
with something if they know their
voice is being heard

Social web is NOT talking about
yourself. It’s about listening to
others.

The web is becoming more
intelligent. It learns about us and
works more efficiently.

Web-based tools can facilitate
incredible ideas

Architecture could be enriched in
exactly the same way

GROUP WORKING

Do you have any stories or
experiences about using web-
based tools in day-to-day practice?

Are social media channels just for
marketing and PR?
- Can they be used for other things?
- How much work is involved?

A few questions...

New industries are creating new
business models....

What can architects learn from this?

A few questions...

Should schools of architecture be
considering the influence of new
media and web-tools into the
education system?

Does Part 3 need to start addressing
this?

“...in the space between
architecture, computing and the web”

Neighbourhood Planning Workshops

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Tools to support
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Planning

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Neighbourhood Planning Workshops
Summary of Findings
Defining of neighbourhood boundaries

Neighbourhood Planning Workshops
Summary of Findings
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Neighbourhood Planning Workshops
Summary of Findings
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“E-learning modules and
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enable training for all
stakeholders.”

Neighbourhood Planning Workshops
Summary of Findings
Groups interrelations and power sharing

Neighbourhood Planning Workshops
Summary of Findings
Opportunities for professional development

Keith Piaseczny is applying for the position of Digital Communications Manager at NYCHA. He has worked as a Graphic Artist at NYCHA since 2008 and believes he is the ideal candidate for the job. He has significant experience working on digital graphics and marketing projects for NYCHA. Piaseczny also has management experience and a diverse technical background including website development, content management systems, and social media platforms. He is committed to NYCHA's mission of serving low- and middle-income residents.

Helping Charities Make Sense of Social

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Lorna Parsons - RSAW

1. New Media and The Future of Architectural Practice Lorna Parsons

2. about me... Practice Management Office Manager / PA / Support / Admin Business Development R&D Marketing Events

3. Who I work with... Architects Architecture Centres Networking Forums Artists Media Agencies Web Developers Graphic Designers Business Management Consultants Marketing Agencies

4. How I work... Digital Media & Technology

5. What I’m trying to do... Improve design quality & create better places through digital media and technology in the built environment

7. What I DON’T want to talk about... twitter facebook linkedin social media strategies etc blah

8. What I DO want to talk about... interesting techy / web-based STUFF

10.

11.

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14.

15.

16.

17. What can we learn...? Being open creates trust People are more likely to engage with something if they know their voice is being heard Social web is NOT talking about yourself. It’s about listening to others.

18. The web is becoming more intelligent. It learns about us and works more efficiently. Web-based tools can facilitate incredible ideas Architecture could be enriched in exactly the same way

19. GROUP WORKING Do you have any stories or experiences about using web- based tools in day-to-day practice? Are social media channels just for marketing and PR? - Can they be used for other things? - How much work is involved?

20. A few questions... New industries are creating new business models.... What can architects learn from this?

21. A few questions... Should schools of architecture be considering the influence of new media and web-tools into the education system? Does Part 3 need to start addressing this?

22. “...in the space between architecture, computing and the web”

23.

24. Neighbourhood Planning Workshops 182 Tools to support Neighbourhood Planning

25. Neighbourhood Planning Workshops Summary of Findings Lack of clarity over funding

26. Neighbourhood Planning Workshops Summary of Findings Defining of neighbourhood boundaries

27. Neighbourhood Planning Workshops Summary of Findings Need for fair community representation

28. Neighbourhood Planning Workshops Summary of Findings Alignment of NP with wider policies “E-learning modules and planning information to enable training for all stakeholders.”

29. Neighbourhood Planning Workshops Summary of Findings Groups interrelations and power sharing

30. Neighbourhood Planning Workshops Summary of Findings Opportunities for professional development

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