This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
SmartSocial Summit | How Established Brands are Succeeding on SocialSpredfast
These longstanding brands have legacy and customer focus on their side. They know themselves and their audiences better than anyone else and are only gaining resonance and relevance over time. Join these brands to gain tips on how to stay true to your brand, activate your audience and continually embrace innovation, year after year.
This social media marketing strategy outlines plans to increase brand awareness, traffic, and revenue through 2011. It recommends optimizing news releases, engaging in social networking, blogging, and search engine optimization. The goal is to provide a great customer experience while growing business and giving back to the community through consistent digital marketing and community engagement.
Jim sterne terametric_twitter-webinar_120910Terametric
This document discusses how to measure return on investment (ROI) for Twitter marketing. It covers measuring key metrics like awareness, attitude, influence, competition, actions, and value. Specific Twitter metrics that can measure awareness are discussed, like followers, retweets, and mentions. Measuring attitude can come from online sentiment and net promoter scores. Influence is harder to measure but factors like reach and frequency are discussed. The goal is to integrate social media measurement into an overall marketing optimization strategy to improve ROI.
Digiday Video Marketing Summit | Epic SignalDigiday
Brands are often doing influencer marketing wrong by focusing only on influencers with the biggest audiences rather than those best suited to their goals. Instead, brands should establish clear goals, develop criteria for influencers based on those goals, and engage influencers who embody the brand and can achieve the goals. Additionally, brands should fully onboard influencers to the brand through immersive summits rather than one-time briefings, and integrate influencers into ongoing brand initiatives rather than just one-off campaigns. This comprehensive influencer identification, onboarding, and integration approach will lead to more relevant and effective influencer marketing results.
This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
SmartSocial Summit | How Established Brands are Succeeding on SocialSpredfast
These longstanding brands have legacy and customer focus on their side. They know themselves and their audiences better than anyone else and are only gaining resonance and relevance over time. Join these brands to gain tips on how to stay true to your brand, activate your audience and continually embrace innovation, year after year.
This social media marketing strategy outlines plans to increase brand awareness, traffic, and revenue through 2011. It recommends optimizing news releases, engaging in social networking, blogging, and search engine optimization. The goal is to provide a great customer experience while growing business and giving back to the community through consistent digital marketing and community engagement.
Jim sterne terametric_twitter-webinar_120910Terametric
This document discusses how to measure return on investment (ROI) for Twitter marketing. It covers measuring key metrics like awareness, attitude, influence, competition, actions, and value. Specific Twitter metrics that can measure awareness are discussed, like followers, retweets, and mentions. Measuring attitude can come from online sentiment and net promoter scores. Influence is harder to measure but factors like reach and frequency are discussed. The goal is to integrate social media measurement into an overall marketing optimization strategy to improve ROI.
Digiday Video Marketing Summit | Epic SignalDigiday
Brands are often doing influencer marketing wrong by focusing only on influencers with the biggest audiences rather than those best suited to their goals. Instead, brands should establish clear goals, develop criteria for influencers based on those goals, and engage influencers who embody the brand and can achieve the goals. Additionally, brands should fully onboard influencers to the brand through immersive summits rather than one-time briefings, and integrate influencers into ongoing brand initiatives rather than just one-off campaigns. This comprehensive influencer identification, onboarding, and integration approach will lead to more relevant and effective influencer marketing results.
This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.
This document discusses the rise of gossip and word-of-mouth marketing as traditional media declines. It notes that word-of-mouth and gossip are among the fastest growing marketing segments, expected to grow at a 27% compound annual rate. The document then provides definitions and benefits of gossip management, stating that brands can increase sales through effectively managing gossip. It outlines different approaches to creating and maintaining gossip, either by accident or by design, and notes that defining objectives, tracking sources, and media engineering are keys to successful gossip management.
This document outlines a marketing strategy for Nuance Communications that focuses on improving their social media presence, search engine optimization, and digital advertising. The strategy aims to target millennials with more up-to-date content on platforms like Facebook and Twitter while strengthening their brand identity. Specific tactics include increasing engagement on social media, running pay-per-click ads, and refining their branding message and visuals online.
This document provides tips on how to get positive PR through social media. It discusses listening to influencers on social media, identifying who the key influencers are in both positive and negative conversations. It recommends setting up social media profiles and engaging with influencers to build relationships. It also stresses the importance of training employees and being prepared for potential crises to avoid PR disasters like those experienced by Nestle, Southwest Airlines and others. Measurement of awareness, reach, engagement and conversion is also presented as important. The contact provided can help with implementing a 360 degree digital influence strategy covering listening, planning, optimizing, amplifying and engaging across social networks.
Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula BergSocial Fresh Conference
This document provides 10 tips for driving organizational change through social media integration. It advocates for appointing a social media czar to lead strategic efforts, emphasizes engaging employees and customers, and stresses analyzing metrics to guide improvements. The final tip cautions against seeing online connections as real relationships and advocates thinking holistically about social media's role in business.
Use of Social Media for Innovative Hotel ConceptOscar Persoon
For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)
Social Bakers EngageX: Building Measurement Frameworks - 1000headsDeanna Marie
This document discusses developing frameworks for measuring social media success and return on investment. It provides examples of different types of social engagement that can be measured, from basic follows and likes to high-quality interactions like comments, shares and sales. It also presents models for calculating the equivalent media value of word-of-mouth promotion through social actions and measuring the influence, retention, leads and awareness generated by advocacy marketing. The document emphasizes that meaningful measurement requires defining success metrics and considers factors like connection, involvement and brand immersion over simple vanity metrics.
Social Media Secrets - An Insider's PerspectiveJodi Rudick
This document provides an overview of a webinar on using social media for parks and recreation organizations. It includes prompts for participants to sign in, select preference options, and discuss challenges with social media success and how often they check personal accounts. The webinar discusses using social media data to engage more community members and drive traffic to events. It also covers building a social media marketing strategy, creating a conversation calendar, and measuring the impact of strategies through tools like conversion tracking pixels and customized landing pages. Participants are prompted to list specific next steps their agency will take to increase social media success.
Simplifying the social mechanisms of influence and its powerful effects on communities. In this presentation I detail how influence works and model how communities are created and the secret to what joins them. This is all wrapped up in a practical communication framework for creating effective digital campaigns.
Launching Your Social Enterprise with the Help of Social MediaSusan McPherson
The document discusses developing an effective social media strategy by first defining goals such as building community, raising brand awareness, or fundraising. It suggests identifying target audiences that align with the goals such as current donors, reporters in relevant industries, or local politicians. Finally, it provides examples of hashtags and organizations that demonstrate successful social media strategies focused on specific goals and audiences.
Dear Readers, here is our 5th part of Women’s Week Series and today we introspect on why women make for great CMO’s in companies.
There are some intangible factors that contribute to this rapidly increasing women's share in CMO roles.
This document discusses strategies for brands engaging with social media. It emphasizes that social media allows for two-way conversations rather than one-way marketing messages. It advises brands to identify goals, target audiences, communication tools and voices for social media engagement. It also stresses the importance of consistency, measurement, integration across departments and roles, and representing the brand's authentic identity online.
Chris Brogan (that's me!) shares a presentation he did at the Inbound Marketing Summit in Boston. It won't make as much sense without me talking over it.
The document discusses how community marketing can be an effective approach by harnessing the power of communities. It outlines that communities are no longer defined by geography, but can exist online based on shared values, interests, understandings and trust. Community marketing works by identifying relevant groups, engaging community members in the brand and marketing process, and allowing advocates to spread messages, achieving buy-in and word-of-mouth engagement. This process begins with identifying groups, understanding their needs and immerse in their issues before introducing brands and involving communities to integrate findings into the overall marketing plan.
Social influence marketing has evolved from word-of-mouth marketing. It involves building relationships with influencers and customer advocates to generate positive conversations about brands. Measurement must integrate metrics across paid, owned, and earned media to understand the outcomes of influence. Key trends include co-browsing tools that allow collaborative media consumption, targeting conversations to identify consumer interests, making physical objects and locations more interactive using digital technology, and identifying influential customers for focused marketing programs.
The document discusses measuring the return on investment (ROI) for social media marketing. It notes that most social media programs do not currently measure ROI. It identifies key factors for social media marketing like engagement, interactivity, and brand promotion. It also provides examples of metrics that can be used to measure social media marketing ROI, including reach, awareness, loyalty, advocacy, sentiment, comments, and followers across different social media platforms. The document emphasizes that social media marketing ROI is measurable and that businesses need to measure both the positive and negative impact.
This seminar overview discusses various marketing strategies for small businesses, including identifying demographics of target customers, generating sales prospects through advertising and referrals, utilizing cooperative marketing with other local businesses, leveraging social media, conducting a SWOT analysis, creating a promotional campaign, and gaining publicity through press releases. The document provides information on each of these strategies to help small businesses develop an effective marketing plan.
Building a Social Selling Strategy for Your TeamJake Potter
Social selling is still a relatively new concept, but how can you enable your teams to transform online relationships into sales? Join Jake Potter, Global Social Media Manager at Colt Technology Services, as he shares how he strategised a global social selling framework to grow the brand, market products and services, and transform employees into thought leaders.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
This document discusses the rise of gossip and word-of-mouth marketing as traditional media declines. It notes that word-of-mouth and gossip are among the fastest growing marketing segments, expected to grow at a 27% compound annual rate. The document then provides definitions and benefits of gossip management, stating that brands can increase sales through effectively managing gossip. It outlines different approaches to creating and maintaining gossip, either by accident or by design, and notes that defining objectives, tracking sources, and media engineering are keys to successful gossip management.
This document outlines a marketing strategy for Nuance Communications that focuses on improving their social media presence, search engine optimization, and digital advertising. The strategy aims to target millennials with more up-to-date content on platforms like Facebook and Twitter while strengthening their brand identity. Specific tactics include increasing engagement on social media, running pay-per-click ads, and refining their branding message and visuals online.
This document provides tips on how to get positive PR through social media. It discusses listening to influencers on social media, identifying who the key influencers are in both positive and negative conversations. It recommends setting up social media profiles and engaging with influencers to build relationships. It also stresses the importance of training employees and being prepared for potential crises to avoid PR disasters like those experienced by Nestle, Southwest Airlines and others. Measurement of awareness, reach, engagement and conversion is also presented as important. The contact provided can help with implementing a 360 degree digital influence strategy covering listening, planning, optimizing, amplifying and engaging across social networks.
Social Fresh Tampa 2011: Revolutionizing Corporate Communication w/ Paula BergSocial Fresh Conference
This document provides 10 tips for driving organizational change through social media integration. It advocates for appointing a social media czar to lead strategic efforts, emphasizes engaging employees and customers, and stresses analyzing metrics to guide improvements. The final tip cautions against seeing online connections as real relationships and advocates thinking holistically about social media's role in business.
Use of Social Media for Innovative Hotel ConceptOscar Persoon
For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)
Social Bakers EngageX: Building Measurement Frameworks - 1000headsDeanna Marie
This document discusses developing frameworks for measuring social media success and return on investment. It provides examples of different types of social engagement that can be measured, from basic follows and likes to high-quality interactions like comments, shares and sales. It also presents models for calculating the equivalent media value of word-of-mouth promotion through social actions and measuring the influence, retention, leads and awareness generated by advocacy marketing. The document emphasizes that meaningful measurement requires defining success metrics and considers factors like connection, involvement and brand immersion over simple vanity metrics.
Social Media Secrets - An Insider's PerspectiveJodi Rudick
This document provides an overview of a webinar on using social media for parks and recreation organizations. It includes prompts for participants to sign in, select preference options, and discuss challenges with social media success and how often they check personal accounts. The webinar discusses using social media data to engage more community members and drive traffic to events. It also covers building a social media marketing strategy, creating a conversation calendar, and measuring the impact of strategies through tools like conversion tracking pixels and customized landing pages. Participants are prompted to list specific next steps their agency will take to increase social media success.
Simplifying the social mechanisms of influence and its powerful effects on communities. In this presentation I detail how influence works and model how communities are created and the secret to what joins them. This is all wrapped up in a practical communication framework for creating effective digital campaigns.
Launching Your Social Enterprise with the Help of Social MediaSusan McPherson
The document discusses developing an effective social media strategy by first defining goals such as building community, raising brand awareness, or fundraising. It suggests identifying target audiences that align with the goals such as current donors, reporters in relevant industries, or local politicians. Finally, it provides examples of hashtags and organizations that demonstrate successful social media strategies focused on specific goals and audiences.
Dear Readers, here is our 5th part of Women’s Week Series and today we introspect on why women make for great CMO’s in companies.
There are some intangible factors that contribute to this rapidly increasing women's share in CMO roles.
This document discusses strategies for brands engaging with social media. It emphasizes that social media allows for two-way conversations rather than one-way marketing messages. It advises brands to identify goals, target audiences, communication tools and voices for social media engagement. It also stresses the importance of consistency, measurement, integration across departments and roles, and representing the brand's authentic identity online.
Chris Brogan (that's me!) shares a presentation he did at the Inbound Marketing Summit in Boston. It won't make as much sense without me talking over it.
The document discusses how community marketing can be an effective approach by harnessing the power of communities. It outlines that communities are no longer defined by geography, but can exist online based on shared values, interests, understandings and trust. Community marketing works by identifying relevant groups, engaging community members in the brand and marketing process, and allowing advocates to spread messages, achieving buy-in and word-of-mouth engagement. This process begins with identifying groups, understanding their needs and immerse in their issues before introducing brands and involving communities to integrate findings into the overall marketing plan.
Social influence marketing has evolved from word-of-mouth marketing. It involves building relationships with influencers and customer advocates to generate positive conversations about brands. Measurement must integrate metrics across paid, owned, and earned media to understand the outcomes of influence. Key trends include co-browsing tools that allow collaborative media consumption, targeting conversations to identify consumer interests, making physical objects and locations more interactive using digital technology, and identifying influential customers for focused marketing programs.
The document discusses measuring the return on investment (ROI) for social media marketing. It notes that most social media programs do not currently measure ROI. It identifies key factors for social media marketing like engagement, interactivity, and brand promotion. It also provides examples of metrics that can be used to measure social media marketing ROI, including reach, awareness, loyalty, advocacy, sentiment, comments, and followers across different social media platforms. The document emphasizes that social media marketing ROI is measurable and that businesses need to measure both the positive and negative impact.
This seminar overview discusses various marketing strategies for small businesses, including identifying demographics of target customers, generating sales prospects through advertising and referrals, utilizing cooperative marketing with other local businesses, leveraging social media, conducting a SWOT analysis, creating a promotional campaign, and gaining publicity through press releases. The document provides information on each of these strategies to help small businesses develop an effective marketing plan.
Building a Social Selling Strategy for Your TeamJake Potter
Social selling is still a relatively new concept, but how can you enable your teams to transform online relationships into sales? Join Jake Potter, Global Social Media Manager at Colt Technology Services, as he shares how he strategised a global social selling framework to grow the brand, market products and services, and transform employees into thought leaders.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Everyone wants to feel beautiful , but some just look better than others don’t they ? Well the secret is L'Oréal, it has worked hard to tell you how it can help anyone feel beautiful
Everyone in the world wants to look beautiful. When we look in the mirror , we don’t always see a beautiful and that’s where L'Oréal comes to tell us that they can make even the ugly duckling feel beautiful.
L'Oréal is one of the leading beauty and cosmetics companies in the world. Their mission is to help people all over the world feel beautiful. They began our work in 1909 to help woman understand the power of beauty
So, How do L'Oréal do it ? L'Oréal told them what they want to hear. They found their market – People who didn’t feel beautiful and they told them they could feel beautiful with what we have.
L'Oréal told them how to be beautiful with their creative and innovative messages. They identified the target audience – people who don’t feel beautiful and told them how to achieve beauty in their lives.
L'Oréal helped many achieve this by showing how different they could feel after a session with their products. They told u
They told them that they could be whatever they want and made products for all the different segments. L'Oréal told them their brand attitude was for them to feel happy with the way they look.
They didn’t want to be any other brand so they designed their communication to tell people that all they wanted to do was make their beauty their power which is their transformative appeal
But they didn’t tell them they just transform them mentally but rather made your exterior look even more pretty by stopping the ravages of time, troubles of the job and keep everyone looking stunning always.
What if they didn’t want to listen to any random person. So, They bought celebrities who look stunning to tell them their message of how L'Oréal made them feel the way they wanted and look amazing while doing it.
Even with an extraordinary message, L'Oréal can succeed only if it is able to reach its consumers. For this purpose, they use the various types of marketing communication mix available to tell you their message and why you should buy their products.
Advertisements , the sheer no of ads we see in a day will make sure we never forget them. They can also remind us what to focus on in their products this way with the use of songs, lights and pictures
They can even make those who haven't used it try the product ,give it a shot when they see promotional offers. They also offer incentives to those who might be reluctant. They also have the chance to get invited to be a L'Oréal Gold Member if they try.
L'Oréal will also remind people how people all over the world are using it to express themselves and how it is still relevant everywhere. It shows people live on the floor flaunting the look which L'Oréal gave them to show their implicit nature.
They also make sure everyone knows how to use it. They have special events like powder room where experts will provide professional advice, beauty tips and gifts, so that they are able to achieve the beauty that they crave for. These events are able to engage with their target customers.
They know its not as easy for everyone to get their products , so they work with other organizations to help everyone avail the benefits. Here, we have Rent the Runaway who sells it for college students, since it is difficult for them to get it from the city and similarly, it reaches hard to find customers.
Well, what about people who are not outgoing ? Or can’t come and experience it . They still hear it through their social media and online websites which will have content rich enough to help you with any product you might need. Here, whatever you need will be updated periodically and your comments are dully recorded to give you what you need.
Even if you are on the go, L'Oréal is there to help you find out what suits your personality with it’s apps. They will help tell you what to buy when you are buying and compel you to invest in your beauty periodically by reminding you on the go.
They can even help you select exactly what you need if you don’t know. L'Oréal makes sure you get a customized experience while looking for your needs. The customer is Important to L'Oréal and hence they take feedback and make sure they help you whichever way they can.
Even if they tell you a convincing message, it will eventually die out , so they use the integrated marketing communication to make sure all their brands are relevant to the customer and consistent over time
They can say multiple things about the brand but unless they all relate they tend to damage the image of the brand. Hence, L'Oréal organizes the way that their message goes through so that every marketing communication method used gives the same message and in this case that is of beauty.
To Summarize, L'Oréal developed a compelling message which could influence people . Then, they told people using the marketing communication mix and finally made sure that they are always relevant to the brand using their integrated marketing approach which makes sure that they say the same message or at least related messages.