Looking for Information Vacuums
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"Looking for Information Vacuums" - Social Media and Countering Disinformation. Presented at the NATO STRATCOM Conference, Split, Croatia, 07 October 2014.
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Diplomacy isn't #Diplomacy: Information Warfare Disguised
The words warfare and diplomacy are by definition diametrically opposed.
One is meant to prevent, or at the very least, pre-empt the other.
CEO @NicoleMatejic's presentation from the NATO Public Diplomacy Forum, 16 FEB 2015 - Brussels, Belgium.
Read her blog here:http://ow.ly/JEQUV
Public Affairs in International Operations Course, Skopje, 2014.
David talks about Social Media at venues around Europe. If you would like a presentation at your unit, establishment or business please contact nicole@infoopshq.com to find out how we can help.
Strategising Social Media
David presented on strategizing social media use for information operations. He discussed that social media can provide added information from within mission areas and help track social trends to understand target audiences. However, developing an engagement strategy is vital before rushing to use social media tools. He provided tips on considering organizational needs, resources, and culture when creating a social media strategy. Transparency, empathy, and understanding target environments and audiences are important principles.
Nato School PSYOPS Planner Course July 2014
This document discusses the use of social media for psychological operations. It begins with an introduction by David, who presents on this topic but notes that his views do not represent any official organizations. The presentation covers strategies for using social media in PSYOPS, why it is vital, and digital storytelling techniques. It emphasizes building credibility through transparency and engagement with target audiences. It also notes that social media engagement must match organizational culture and have full leadership buy-in to be effective. The goal is to listen to target communities and influence them through empathetic, culturally-aware communication over time rather than just outbound messaging.
Nato School Information Operations Course May2014
The document discusses the use of social media for information operations. It begins by noting that the views expressed do not reflect any government or organization. It then outlines that the presentation will cover an introduction to using social media for information operations strategies, why it is vital, and how to create "change agents." Additionally, it discusses considerations for developing an engagement strategy, the importance of organizational buy-in, focusing on the target environment, and using video, images, text, audio and links to create vital content. It emphasizes that influence takes time to build and requires a long-term effort.
Turkish PfP Social Media and STRATCOM
This document provides an introduction and overview of using social media for strategic communications. It discusses that social media can provide added information from mission areas, help track social trends for understanding target audiences, and help connect audiences to resources. However, developing a social media strategy is important before engaging on platforms. The presentation also covers considerations for strategy, resources, and culture when using social media and emphasizes building an online presence takes time. It argues transparency, believability and credibility are key and provides examples from organizations using social media effectively.
New Media, Social Networks - PSOTC Sarajevo - March2014
The core of a short 45 minute introduction to New Media, Social Networks in Peace Support operations.
Information Operations Course - Nato School - January 2014
The document discusses the importance and value of social media for military organizations. It notes that social media allows for inbound marketing where audiences can interact and access information directly. It also emphasizes that transparency and engagement are key, and that social media is a cheap and effective way to connect with target audiences and counter insurgent influence activities. The document outlines lessons from how militaries have used social media in places like Kosovo, Afghanistan, Libya, and Somalia, noting both successes and challenges faced.
Information Operations Course - Nato School October 2013
The document discusses the importance of social media for military organizations like NATO. It argues that social media can help military brands influence audiences and tell their story in a transparent way. It also notes that insurgents currently have an advantage over military organizations in their use of social media for information operations. The document provides examples of how different military organizations have used social media both successfully and unsuccessfully, and argues that trained social media operators are needed to properly use these tools and avoid unintended consequences.
Social Media Workshop - Shrivenham March 2012
The views expressed in the presentation do not reflect the views of the United Kingdom, United Nations, national governments, NATO, or other listed organizations. The presentation discusses using social media for engagement and its benefits, including starting conversations and connecting people. It addresses choosing the right social media platforms like Twitter, Facebook, YouTube, and Flickr to build influence through sharing content and messaging. The value of social networks is in connecting diverse people and cultures through shared conversations and ideas.
This Thought has 5 Slides 1
Today we are launching the first in a series of thought provoking micro presentations linking social media in an all round military context.
Your thoughts, comments, questions etc are as always appreciated.
Media Operations Group (Volunteers) Presentation November 2011
The document appears to be a presentation about using social media. It discusses the value of connecting people through social media platforms. It provides examples of how organizations like NATO, UN, and military forces have used social media platforms like Facebook, YouTube, and Twitter in places like Bosnia, Kosovo, and Afghanistan. It also covers lessons learned from these uses of social media and challenges around maintaining control of messaging.
Social Media for Influence Activity
The document discusses the use and value of social media. It notes that social media allows people from diverse backgrounds to connect and share ideas through a common platform. It also discusses how social media can be used for messaging and influencing others in places like Bosnia, Kosovo, and Afghanistan. The document argues that fears about losing control of messaging are misplaced, as social media posts are "sparks" rather than facts that can be easily checked. It closes by asking if the audience has any questions.
NATO Senior Officers Social Media Brief
The document discusses using social media for messaging and influence. It notes that social media allows people from diverse backgrounds to connect and share ideas. It also asserts that transparency, believability and credibility are important on social media as audiences can fact check information. Additionally, it questions why some may feel insecure about using social media for messaging and influence.
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The document discusses 6 reasons why militaries have been slow to adopt social media from the perspective of an information operations officer. It notes that there is a generation gap between decision makers and the target audience for social media. Militaries are also structured differently than the collaborative nature of social media platforms. Militaries require well detailed plans while social media operates at a faster speed. Information sharing through social media also poses operational security risks that militaries aim to avoid.
Influence Mathematics
Transparency, believability, credibility, and influence are closely intertwined concepts. Being transparent builds believability, which in turn establishes credibility that then influences others. Transparency is key to gaining influence through credible messages that are believed.
Weapons of Social Influence (Social Media)
The document discusses the role of social media in social influence and political uprisings. It notes that during the Egyptian revolution in 2011, activists were able to spread information about the protests on social media like Twitter and Facebook despite attempts to block internet access. Social media allowed journalists and activists on the ground to share live updates about the protests using hashtags like #egypt and #jan25. However, the document questions whether social media alone can be credited for revolutions, suggesting they only provide a "spark" while the "other side" also passively monitors social media. It promotes staying engaged in conversations about using social media for influence.
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This document discusses psychological operations (PSYOPS) in military operations and some of the challenges involved. It notes that measuring the effects of PSYOPS on changing attitudes and behavior takes longer than typical military missions. It also stresses the importance of identifying target audiences, developing a strategy with continuity, and communicating subtly rather than preaching in order to change perceptions and behavior. The document provides brief examples of PSYOPS efforts in Bosnia, Kosovo, and Afghanistan.
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Looking for Information Vacuums
- 1. @InfoOpsHQ
- 2. @InfoOpsHQ "Looking for Information Vacuums" 07 October 2014 for NATO STRATCOM Conference. Split, Croatia.
- 3. @InfoOpsHQ The views expressed by David during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom, United Nations, any National Governments, NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).
- 4. @InfoOpsHQ Who am I? Digital Storyteller Thought Leader Change Agent Social Media Trainer Digital Native
- 5. @InfoOpsHQ
- 6. @InfoOpsHQ To be Successful in the (Digital) Social Domain. Transparency = Believability = Credibility
- 7. @InfoOpsHQ Countering Dis- information. 1. It’s not enough to be socially active once a crisis emerges. 2. You need to have a voice beforehand. 3. NARRATIVE is the key. 4. A constant voice.
- 8. @InfoOpsHQ Audience Segmentation is critical. It’s not a “one size fits all” approach anymore! Targeting with a long term view.
- 9. @InfoOpsHQ You need to be ENGAGING in your new AO via social and regular communications BEFORE you deploy on the ground.
- 10. @InfoOpsHQ Plan Social Media as an integral piece of your full spectrum model just as you would with Info Ops and PSYOP.
- 12. @InfoOpsHQ Only through ongoing, long term broadcast on social will the NARRATIVE stand up to insurgencies and terrorists.
- 13. @InfoOpsHQ IMHO
- 14. @InfoOpsHQ IS's flood of social rhetoric worked only because they filled an information vacuum. - There was no other voice there. No Coalition force was occupying the space.
- 16. @InfoOpsHQ The NARRATIVE must be: Pre-existing, Audience segmented, Targeted.
- 17. @InfoOpsHQ The NARRATIVE Fills the space to a degree where any attempt at incursion is easily identified early on and combatted with an arsenal of Social/Cyber networking tools. (Apps, bots, hacks, whatever your weapon of defence)
- 18. @InfoOpsHQ In a Nutshell. When conducting your Information Battle-space Estimate. Look for the Information Vacuums