The document discusses key moments in the hiring process and job seeking. The "First Moment of Truth" refers to the first impression an employer gets of a job seeker. It also discusses the difference between action and activity, with action being purpose-driven and strategic. The "Zero Moment of Truth" is defined as the moment a person checks online for reviews or additional information before making a decision about a product or service.

2. 1 st Moment of Truth

3. “When the employer comes into
contact with any aspect of the job
seeker, however remote, and thereby
has an opportunity to form an
impression.”

5. What type of
response are you
getting

9. Action vs. Activity

10. ACTION
is purpose-driven and strategic. It is
based on knowing where you want
to go and acting in way that gets you
there

11. ACTIVITY
action without strategy

13. • My advice for anyone trying to succeed
is, make the highest-end product you
can, and then target the tiny handful of
people-
the microaudience- who are likely to
buy it.

14. • Forget the masses. Targeting the latter is too
much like trying to win the lottery- though
great when it happens (however unlikely),
there are just too many damn variables
outside your control.

18. Word of mouth is generated by
surprise and delight or anger.
You don't win because you did a good
job, you win because you dramatically
exceeded expectations.

20. HIRING Research Engage Hiring
PROCESS Decision
Job Seeker Enter Build relationship; Get hired
consideration set Persuade to hire
Employer Collect Info Assess Options; Hire a candidate
Get more info

21. Zero Moment of Truth
The moment you check online for reviews or additional
information before you make a decision about a product or
service.
The ZMOT occurs when a person checks a movie’s reviews
before buying tickets, or compares hotel reviews before finally
making a decision about that romantic getaway.

30. Start focusing on the who
not the how

58. Noah didn't wait for his ship to
come in
He built one

59. usabjt@labor.state.ny.us