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Marketingnoncredit
The document discusses several topics related to branding, customer experience, pitching ideas, and social media marketing. It provides links to resources about branding, defining the customer experience as the sum of all interactions with a supplier, outlines elements of an effective pitch, and discusses engaging audiences through social media and newsletters. The key themes covered include how to develop an effective brand, the importance of customer experience, tips for pitching ideas to investors, and strategies for social media marketing.
Marketingnoncredit
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- 12. "Branding Only Workson Cattle," http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Brands_are_Dead_Transitioning_From_Brands_to_Behaviors.aspx
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- 15. The Customer experienceThe sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.
- 16. The Experience Economy: Work Is Theater & Every Business a Stage http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192/ref=sr_1_3?ie=UTF8&s=books&qid=1271705894&sr=8-3
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- 19. “ As aventure capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap!!! Guy Kawasaki
- 20. The Art ofPitching Ideas Problem Your solution Business model Underlying magic/technology Marketing and sales Competition Team Projections and milestones Status and timeline Summary and call to action
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- 23. Get in theirHEADS TALK TO THE MARKET http://www.ustream.tv/recorded/4118856 2535 2806-28.29
- 24. The Paradox ofChoice - Why More Is Less
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- 26. IF YOUR PRODUCTSUCKS SOCIAL MEDIA WON’T FIX IT
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- 44. Newsletters Senda regular scheduled communication
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- 48. How to Engageand what to use http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape
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