An overview of Google's Zero Moment of Truth (ZMOT) principles and how they are evolving. Ideas on how to provide content and measurement for this evolving movement.
Social Media Planning to Conquer the ChaosBolin Digital
"Harnessing the chaos of social marketing through objective driven planning" presented to the American Marketing Association in Minneapolis, MN in Nov 2010 by Dane Hartzell of Bolin Markeitng
Social Networking In The Workplace Public VersionBolin Digital
Did you know that employees who use Facebook at work are 9% more productive than those who don't? I'm often asked to present on why companies should let their employees use social media. Here is my pitch.
This is a Social Media overview focusing less on the individual social media tools or platforms and more on how social media came to be and why it is relevant. Getting this perspective should help provide a foundation for understanding the platform choices we all have including the new ones that appear every day.
Objective Driven Social Media StrategiesBolin Digital
Many organizations have begun to use social platforms as a direct channel to their audiences. This presentation will help you do more than have a presence by showing you how to identify strategies that meet your organizational objectives and then how to track and measure success.
Part of the bi-weekly Bolin Digital advancement series, this week we look at the current and future uses of Twitter in the social media landscape. This presentation will be available in video form soon.
Social Media Planning to Conquer the ChaosBolin Digital
"Harnessing the chaos of social marketing through objective driven planning" presented to the American Marketing Association in Minneapolis, MN in Nov 2010 by Dane Hartzell of Bolin Markeitng
Social Networking In The Workplace Public VersionBolin Digital
Did you know that employees who use Facebook at work are 9% more productive than those who don't? I'm often asked to present on why companies should let their employees use social media. Here is my pitch.
This is a Social Media overview focusing less on the individual social media tools or platforms and more on how social media came to be and why it is relevant. Getting this perspective should help provide a foundation for understanding the platform choices we all have including the new ones that appear every day.
Objective Driven Social Media StrategiesBolin Digital
Many organizations have begun to use social platforms as a direct channel to their audiences. This presentation will help you do more than have a presence by showing you how to identify strategies that meet your organizational objectives and then how to track and measure success.
Part of the bi-weekly Bolin Digital advancement series, this week we look at the current and future uses of Twitter in the social media landscape. This presentation will be available in video form soon.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed
how we decide what to buy. At Google, this online decision-making moment is called the Zero Moment of Truth -- or simply ZMOT. This presentation was adapted from Daren Tomey's presentation - and utilizes resources and information from Google's Zero Moment of Truth web site.
Cobalt presentation of the "Digital Shopping Journey" for the 12th Digital Dealer Conference, Orlando, FL. April 5, 2012. Presented by Max Steckler and David Winter.
Before they drive home in their new vehicle, every shopper takes a "digital journey" from inspiration to ownership. Much of that journey takes place online. The breadth of the Cobalt network provides an unprecedented view of that journey and insights into shopping behavior, segmentation analysis, and perspective on consumer engagement across Brand, regional and local dealer advertising channels.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
Presentation by Charlene Li at Adobe Summit, March 7, 2013 in Salt Lake City, UT. Description; New technologies pop up every day that allow us to now connect and communicate with each other in real time. Yet marketing organizations are wired for a by-gone era when there was the luxury of time. These new dynamic customer relationships require not only a new mindset, but also new skills, capabilities, and organizations.
Keynote: Joseph Jaffe—Author, Join the Conversation
Are You Still Just Communicating?
All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.
DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
2012 marks the beginning of a new economic paradigm: experience is the king and IT is the enabler. Finally IT gets to play in the right side of the brain sandbox. Good for us .
5 things you need to know to make you a smarter mobile marketeer - Seattle Mo...Paul Booth
Julie Lynn Try (Southard) of Xbox takes us through her 5 important lessons of mobile marketing for Seattle Mobile Mixers.
For more information, please follow @MobileMixers on Twitter
Presentation by Paul Everett at the B2B awards showcase event, covering the Atos "Power to Perform" lead generation campaign: a small but perfectly formed campaign that delivered 350x ROI. A first experiment with including audio to create a slidecast (recorded on the day and with the intro and conclusion cut hence the abrupt start and finish!).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed
how we decide what to buy. At Google, this online decision-making moment is called the Zero Moment of Truth -- or simply ZMOT. This presentation was adapted from Daren Tomey's presentation - and utilizes resources and information from Google's Zero Moment of Truth web site.
Cobalt presentation of the "Digital Shopping Journey" for the 12th Digital Dealer Conference, Orlando, FL. April 5, 2012. Presented by Max Steckler and David Winter.
Before they drive home in their new vehicle, every shopper takes a "digital journey" from inspiration to ownership. Much of that journey takes place online. The breadth of the Cobalt network provides an unprecedented view of that journey and insights into shopping behavior, segmentation analysis, and perspective on consumer engagement across Brand, regional and local dealer advertising channels.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
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Keynote: Joseph Jaffe—Author, Join the Conversation
Are You Still Just Communicating?
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DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
2012 marks the beginning of a new economic paradigm: experience is the king and IT is the enabler. Finally IT gets to play in the right side of the brain sandbox. Good for us .
5 things you need to know to make you a smarter mobile marketeer - Seattle Mo...Paul Booth
Julie Lynn Try (Southard) of Xbox takes us through her 5 important lessons of mobile marketing for Seattle Mobile Mixers.
For more information, please follow @MobileMixers on Twitter
Presentation by Paul Everett at the B2B awards showcase event, covering the Atos "Power to Perform" lead generation campaign: a small but perfectly formed campaign that delivered 350x ROI. A first experiment with including audio to create a slidecast (recorded on the day and with the intro and conclusion cut hence the abrupt start and finish!).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
6. 6
Social Media Impact on the Funnel
OLD MODEL NEW MODEL
Awareness
Consideration
Conversion
Give people the tools and a story
They will tell your story
7. 7
The Evolving Face of Marketing
Talk to Talk with
Interrupting Engaging
Mass One-to-one to many
Tried & True Test and learn
9. 9
Value of Quantity v Quality
750M Impressions 25M Impressions
Brieeeee: 253 followers
Angel: 1,109 followers
10. 10
The Moments of Truth
Awareness Zero First Second
Moment of Truth Moment of Truth Moment of Truth
[Consideration] [Shelf] [Experience]
Which becomes the next person’s zero
moment of truth
11. 11
The Moments of Truth
Awareness Zero First Second
Moment of Truth Moment of Truth Moment of Truth
[Consideration] [Shelf] [Experience]
Which becomes the next person’s zero
moment of truth
…or initial awareness trigger
12. 12
The Moments of Truth
Awareness Zero First Second
Moment of Truth Moment of Truth Moment of Truth
[Consideration] [Shelf] [Experience]
Which becomes the next person’s zero
moment of truth
…or initial awareness trigger
18. 18
Content to Fuel ZMOT
Business Challenge:
Ignite Health and Fitness Category
driving awareness and engagement with
female consumer
Solution:
BlogHer ‘Inspiration to Fitness’ Program
• 150+ pieces of highly relevant, engaging
content in both the Blogher environment
AND in the BestBuy.com environment
• 27 Million Impressions = Good Awareness
• Over 10K Comments = Great Engagement