Australia’s Nine Entertainment Co’s Olympic Research Program tracked Olympic Games consumption, specifically the mobile second screen experience. The study took advantage of Australia’s high penetration of tablets and smart phones and surveying was done off the back of CMV-Nielsen’s behaviourally rich single-source product. This paper will highlight 8 key learning’s covering solus-screen and concurrent-screen consumption by day and device, and how the uses of smart phones for second screen tv content differ to that of tablets and laptops.
The poem describes a grief-stricken narrator sitting alone in a natural setting. In his depressed state, with his head between his knees, his eyes fall upon a woodspurge flower with a distinctive three-part blossom. Though the cause of his sorrow remains unknown, this chance visual experience leaves a lasting impression and remains the "one thing...learnt" from his grief.
The document discusses the nature and definitions of art. It covers various forms of art including visual art, auditory art, performing art, and others. It also discusses the functions of art such as cognitive function, aesthetic function, and others. Examples are provided to illustrate different types and styles of artworks.
Mark W. Bennett is a technology executive with over 20 years of experience leading global technology operations and teams. He has a track record of transforming organizations and leading change initiatives to drive innovation and competitive advantage. Currently he is the Chief Operating Officer of BluStor PMC, Inc., a cybersecurity technology startup, where he leads product development, manufacturing, and overall operations.
The document summarizes the principles and practice of environmental safety assessment for transgenic plants. It discusses evaluating the stability of genetic modifications, potential for gene transfer to related and unrelated organisms, weediness potential, and effects on non-target organisms. It provides details on Monsanto's MON 810 Bt corn, including the genetic elements inserted, molecular characterization of the inserted DNA, expression of the Cry1Ab protein, and laboratory and field studies finding no adverse effects on non-target and beneficial organisms except certain lepidopteran pests. It emphasizes the importance of insect resistance management plans to prolong the effectiveness of Bt toxins in crops.
This issue of the SyncNI magazine focuses on technology, science, and innovation in Northern Ireland. It features an interview with the CEO of Andor Technologies and highlights two local startups, Billygoat Entertainment and Dugong Games. It also previews expected M&A deals in the technology sector and provides an expert on receiving legal advice for M&A activities. The foreword from the CEO of Invest NI discusses supporting businesses in Northern Ireland through challenging economic times by helping them innovate, develop skills, export, and create jobs.
The poem describes a grief-stricken narrator sitting alone in a natural setting. In his depressed state, with his head between his knees, his eyes fall upon a woodspurge flower with a distinctive three-part blossom. Though the cause of his sorrow remains unknown, this chance visual experience leaves a lasting impression and remains the "one thing...learnt" from his grief.
The document discusses the nature and definitions of art. It covers various forms of art including visual art, auditory art, performing art, and others. It also discusses the functions of art such as cognitive function, aesthetic function, and others. Examples are provided to illustrate different types and styles of artworks.
Mark W. Bennett is a technology executive with over 20 years of experience leading global technology operations and teams. He has a track record of transforming organizations and leading change initiatives to drive innovation and competitive advantage. Currently he is the Chief Operating Officer of BluStor PMC, Inc., a cybersecurity technology startup, where he leads product development, manufacturing, and overall operations.
The document summarizes the principles and practice of environmental safety assessment for transgenic plants. It discusses evaluating the stability of genetic modifications, potential for gene transfer to related and unrelated organisms, weediness potential, and effects on non-target organisms. It provides details on Monsanto's MON 810 Bt corn, including the genetic elements inserted, molecular characterization of the inserted DNA, expression of the Cry1Ab protein, and laboratory and field studies finding no adverse effects on non-target and beneficial organisms except certain lepidopteran pests. It emphasizes the importance of insect resistance management plans to prolong the effectiveness of Bt toxins in crops.
This issue of the SyncNI magazine focuses on technology, science, and innovation in Northern Ireland. It features an interview with the CEO of Andor Technologies and highlights two local startups, Billygoat Entertainment and Dugong Games. It also previews expected M&A deals in the technology sector and provides an expert on receiving legal advice for M&A activities. The foreword from the CEO of Invest NI discusses supporting businesses in Northern Ireland through challenging economic times by helping them innovate, develop skills, export, and create jobs.
The document discusses non-blocking asynchronous programming with futures and promises in Scala. It explains why non-blocking is important to avoid blocking threads, describes how to compose futures to build asynchronous workflows, and presents a model of building servers as asynchronous functions that return futures. It advocates for building reactive systems with non-blocking services, filters, and asynchronous composition.
The document summarizes an attack on a Windows computer using Nmap and Metasploit to exploit the SMB vulnerability. It describes scanning the target computer with Nessus to find open ports and services, then using the ms08_067_netapi exploit in Metasploit to gain remote code execution via SMB. Once exploited, the attacker uploads a backdoor to the system32 folder and adds a new user account. The summary demonstrates gaining initial access, privilege escalation to add a new administrator account, and confirming remote command line access using the uploaded backdoor.
ServiceMaster provides cleaning and disaster restoration services through over 5,500 locations. It has been in business for over 50 years. Within ServiceMaster is a network of Quality Restoration Vendors (QRV) franchises committed to superior disaster mitigation. The 800RESPOND and 866RECOVER programs provide 24/7 emergency response from local QRV franchises within 2-4 hours for residential and commercial customers through participating insurance carriers. ServiceMaster has extensive experience responding to large scale disasters such as floods in Cedar Rapids and the 9/11 attack on the Pentagon.
This document discusses the concept of repentance from sin as the first step towards receiving salvation and abundant life through Jesus Christ. It defines repentance as recognizing, feeling sorry for, and turning away from one's sins completely. The document outlines repentance as involving the intellectual recognition of sin, emotional feelings of guilt, and an act of will to change direction away from sin. It states that repentance requires involvement of one's entire life and intentions for the future. All people, both those who have never believed and Christians who have grown cold, are called to repentance in order to experience God's saving grace and the benefits of forgiveness.
Time Warner Cable offers a home phone service called Home Phone that provides unlimited calling to the US, Canada, and Puerto Rico for less fees than Verizon. Home Phone includes call waiting, caller ID, 3-way calling, and works with a customer's current home phone without needing special equipment. The first 3 months of Home Phone service are free, including installation. Switching to Home Phone from Verizon can eliminate mysterious surcharges that appear on Verizon bills.
While television viewing is changing with new delivery technologies and devices giving viewers more control over what and when they watch, television remains the favored form of entertainment. People still prefer relaxing on the couch to watch TV rather than using other screens, and television viewing hours continue to increase each year. New digital recording and streaming options allow viewers to watch content at any time on any device, but people generally don't want to work too hard to find something to watch. Despite predictions that on-demand viewing would be the "death of TV," television viewing and advertising are thriving as viewers continue their love affair with the medium.
Apostle George Esq., known as Apostle George, was directed by the Holy Spirit to preach the gospel of Jesus Christ to all nations through internet media. He believes helping the poor, needy, and oppressed can eliminate problems in the world. Apostle George has dedicated his life to preaching salvation through Christ, prayer, and helping organizations like an orphanage in Rwanda. His own life story of overcoming struggles and finding purpose in God is told in his autobiography "Trading my Sorrows".
- John Muir was born in 1887 in Scotland and had a happy childhood on a farm but later regarded moving to Glasgow as descending into "hell".
- He became a poet, critic, and translator and died in 1959.
- The poem describes the speaker's childhood feelings towards horses and how seeing horses as an adult triggers memories of viewing them as a child and feeling they possessed a "mysterious fire".
This document provides an overview of the design thinking process, which involves understanding users' needs through research, developing insights, ideating solutions, prototyping ideas, and iterating based on feedback. The key steps discussed are understanding users through methods like interviews and observation; synthesizing insights to inform a point of view statement; generating many ideas through techniques like brainstorming; prototyping ideas to make them tangible; and iterating the solutions based on learnings from user reactions to prototypes. The overall goal is to solve design problems by gaining a deep empathy for users and tightly focusing solutions on their specific needs and insights.
Judith Wright was an Australian poet born in 1915 who celebrated nature in her poems. She became a conservationist later in life and advocated for Aboriginal rights. The document provides discussion questions about Wright's poem "The Snake" focusing on its description of a snake, how it affects the speaker, and its structure across stanzas. It prompts analysis of themes around nature and personal reflection found in this and other Wright poems.
AudienceResponder™ enables a more interactive presentation at conferences, training courses, lectures or seminars where group communication is taking place. This solution is ideal in a business or conferencing environment.
Scaling Data Servers via Cooperative Cachingsiddreddy
In this thesis, we present design techniques -- and systems that illustrate and validate these techniques -- for building data-intensive applications over the Internet. We enable the use of a traditional bandwidth-limited server in these applications. A large number of cooperating users contribute resources such as disk space and network bandwidth, and form the backbone of such applications. The applications we consider fall in one of two categories. The first type provide user-perceived utility in proportion to the data download rates of the participants; bulk data distribution
systems is a typical example. The second type are usable only when the participants have data download rates above a certain threshold; video streaming is a prime example.
Connected Vitality and the Empowered ConsumerMark Scrimshire
My backup presentation at HealthCampRDU (#hcrdu) on the Empowered Consumer and Connected Vitality. Talking about PHRs in putting the patient and consumer at the center of Health Care.
By Louis Sène.
Presented at the ASTI-FARA conference Agricultural R&D: Investing in Africa's Future: Analyzing Trends, Challenges, and Opportunities - Accra, Ghana on December 5-7, 2011. http://www.asti.cgiar.org/2011conf
According to a 2007 Utah crash report:
- 778 pedestrians were struck by vehicles that year, resulting in 681 injuries and 32 deaths. Pedestrian crashes accounted for 11% of traffic deaths.
- Over half of drivers and pedestrians in crashes were under 35 and under 25 years old, respectively.
- The most common contributing factors for drivers were failing to yield and distraction, while the most common for pedestrians were improper crossing and darting into traffic.
Places for People owns approximately 63,000 properties across the UK. It established a GIS system in 2006 but faced challenges in maintaining it until dedicating staff in 2008. The organization now uses GIS to inform community investment work such as identifying areas for funding, neighborhood planning, and stock rationalization. It also utilizes open data and works with partners to maximize the benefits of GIS while managing the data overload risk. The future involves expanding current projects and the number of GIS users.
The document discusses several challenges facing healthcare workforce development in Indonesia:
1) There is a shortage and inequitable distribution of medical doctors and specialists across the country.
2) The quality of health professional education is poor and accreditation/certification systems are weak.
3) Health workforce policy and planning are not evidence-based and do not reflect real needs or the private sector.
4) Growing demands from demographic and epidemiological changes will increase burden on the already strained system.
The document discusses non-blocking asynchronous programming with futures and promises in Scala. It explains why non-blocking is important to avoid blocking threads, describes how to compose futures to build asynchronous workflows, and presents a model of building servers as asynchronous functions that return futures. It advocates for building reactive systems with non-blocking services, filters, and asynchronous composition.
The document summarizes an attack on a Windows computer using Nmap and Metasploit to exploit the SMB vulnerability. It describes scanning the target computer with Nessus to find open ports and services, then using the ms08_067_netapi exploit in Metasploit to gain remote code execution via SMB. Once exploited, the attacker uploads a backdoor to the system32 folder and adds a new user account. The summary demonstrates gaining initial access, privilege escalation to add a new administrator account, and confirming remote command line access using the uploaded backdoor.
ServiceMaster provides cleaning and disaster restoration services through over 5,500 locations. It has been in business for over 50 years. Within ServiceMaster is a network of Quality Restoration Vendors (QRV) franchises committed to superior disaster mitigation. The 800RESPOND and 866RECOVER programs provide 24/7 emergency response from local QRV franchises within 2-4 hours for residential and commercial customers through participating insurance carriers. ServiceMaster has extensive experience responding to large scale disasters such as floods in Cedar Rapids and the 9/11 attack on the Pentagon.
This document discusses the concept of repentance from sin as the first step towards receiving salvation and abundant life through Jesus Christ. It defines repentance as recognizing, feeling sorry for, and turning away from one's sins completely. The document outlines repentance as involving the intellectual recognition of sin, emotional feelings of guilt, and an act of will to change direction away from sin. It states that repentance requires involvement of one's entire life and intentions for the future. All people, both those who have never believed and Christians who have grown cold, are called to repentance in order to experience God's saving grace and the benefits of forgiveness.
Time Warner Cable offers a home phone service called Home Phone that provides unlimited calling to the US, Canada, and Puerto Rico for less fees than Verizon. Home Phone includes call waiting, caller ID, 3-way calling, and works with a customer's current home phone without needing special equipment. The first 3 months of Home Phone service are free, including installation. Switching to Home Phone from Verizon can eliminate mysterious surcharges that appear on Verizon bills.
While television viewing is changing with new delivery technologies and devices giving viewers more control over what and when they watch, television remains the favored form of entertainment. People still prefer relaxing on the couch to watch TV rather than using other screens, and television viewing hours continue to increase each year. New digital recording and streaming options allow viewers to watch content at any time on any device, but people generally don't want to work too hard to find something to watch. Despite predictions that on-demand viewing would be the "death of TV," television viewing and advertising are thriving as viewers continue their love affair with the medium.
Apostle George Esq., known as Apostle George, was directed by the Holy Spirit to preach the gospel of Jesus Christ to all nations through internet media. He believes helping the poor, needy, and oppressed can eliminate problems in the world. Apostle George has dedicated his life to preaching salvation through Christ, prayer, and helping organizations like an orphanage in Rwanda. His own life story of overcoming struggles and finding purpose in God is told in his autobiography "Trading my Sorrows".
- John Muir was born in 1887 in Scotland and had a happy childhood on a farm but later regarded moving to Glasgow as descending into "hell".
- He became a poet, critic, and translator and died in 1959.
- The poem describes the speaker's childhood feelings towards horses and how seeing horses as an adult triggers memories of viewing them as a child and feeling they possessed a "mysterious fire".
This document provides an overview of the design thinking process, which involves understanding users' needs through research, developing insights, ideating solutions, prototyping ideas, and iterating based on feedback. The key steps discussed are understanding users through methods like interviews and observation; synthesizing insights to inform a point of view statement; generating many ideas through techniques like brainstorming; prototyping ideas to make them tangible; and iterating the solutions based on learnings from user reactions to prototypes. The overall goal is to solve design problems by gaining a deep empathy for users and tightly focusing solutions on their specific needs and insights.
Judith Wright was an Australian poet born in 1915 who celebrated nature in her poems. She became a conservationist later in life and advocated for Aboriginal rights. The document provides discussion questions about Wright's poem "The Snake" focusing on its description of a snake, how it affects the speaker, and its structure across stanzas. It prompts analysis of themes around nature and personal reflection found in this and other Wright poems.
AudienceResponder™ enables a more interactive presentation at conferences, training courses, lectures or seminars where group communication is taking place. This solution is ideal in a business or conferencing environment.
Scaling Data Servers via Cooperative Cachingsiddreddy
In this thesis, we present design techniques -- and systems that illustrate and validate these techniques -- for building data-intensive applications over the Internet. We enable the use of a traditional bandwidth-limited server in these applications. A large number of cooperating users contribute resources such as disk space and network bandwidth, and form the backbone of such applications. The applications we consider fall in one of two categories. The first type provide user-perceived utility in proportion to the data download rates of the participants; bulk data distribution
systems is a typical example. The second type are usable only when the participants have data download rates above a certain threshold; video streaming is a prime example.
Connected Vitality and the Empowered ConsumerMark Scrimshire
My backup presentation at HealthCampRDU (#hcrdu) on the Empowered Consumer and Connected Vitality. Talking about PHRs in putting the patient and consumer at the center of Health Care.
By Louis Sène.
Presented at the ASTI-FARA conference Agricultural R&D: Investing in Africa's Future: Analyzing Trends, Challenges, and Opportunities - Accra, Ghana on December 5-7, 2011. http://www.asti.cgiar.org/2011conf
According to a 2007 Utah crash report:
- 778 pedestrians were struck by vehicles that year, resulting in 681 injuries and 32 deaths. Pedestrian crashes accounted for 11% of traffic deaths.
- Over half of drivers and pedestrians in crashes were under 35 and under 25 years old, respectively.
- The most common contributing factors for drivers were failing to yield and distraction, while the most common for pedestrians were improper crossing and darting into traffic.
Places for People owns approximately 63,000 properties across the UK. It established a GIS system in 2006 but faced challenges in maintaining it until dedicating staff in 2008. The organization now uses GIS to inform community investment work such as identifying areas for funding, neighborhood planning, and stock rationalization. It also utilizes open data and works with partners to maximize the benefits of GIS while managing the data overload risk. The future involves expanding current projects and the number of GIS users.
The document discusses several challenges facing healthcare workforce development in Indonesia:
1) There is a shortage and inequitable distribution of medical doctors and specialists across the country.
2) The quality of health professional education is poor and accreditation/certification systems are weak.
3) Health workforce policy and planning are not evidence-based and do not reflect real needs or the private sector.
4) Growing demands from demographic and epidemiological changes will increase burden on the already strained system.
- The document discusses the need for a sustainable and fit-for-purpose health system given challenges of increasing demand, limited supply and affordability issues.
- Health workforce planning is essential to address these challenges and ensure an adequate and appropriately skilled workforce now and in the future.
- Reforms are needed to configurations, models of care, funding and remuneration to improve sustainability, affordability and meet future needs.
Similar to London2012: Learnings on How Australians Consumed The Games (6)
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London2012: Learnings on How Australians Consumed The Games
1. Photo credit: Flickr
LONDON 2012: Learning's on How
Australians consumed The Games
Steve Weaver
Network Research Director
Nine Network Australia
2. Total global viewing hours of 36.1bn
global audience per minute of 114m
Global average daily audience of 1.0bn
Australian average daily audience of 1.6m
13.5m Australians reached in Metro cities
46.0m page impressions on
ninemsn/london2012
6.0m video streams on ninemsn/london2012
3. Learning 1.
Live and Exclusive
Olympic viewing audiences continue to grow in
Australia, but the screen mix is changing
4. Screen Mix Changing
Median age of Athens 45 years; Beijing 47 years; London 46 years
Index (%)
Women 65+
Women 55-64
Women 40-54
Women 25-39
Women 16-24
Women 0-15
Men 65+
Men 55-64
Men 40-54
Men 25-39
Men 16-24
Men 0-15
0% 20% 40% 60% 80% 100% 120% 140% 160%
Source: OzTAM Consolidated Data. 28/07/12-13/08/12-12/08/12. 18:00-24:00. Nine vs.. Universe. 5 City Metro.
5. PC & Mobile Screens for younger audiences
WWOS London Site- Audience Reach
Source: Nielsen Online Ratings Aug'12
Women 65+
Women 50 - 64
Women 35 - 49
Women 25 - 34
Women 18 - 24
Women 2 - 11
Men 65+
Men 50 - 64
Men 35 - 49
Men 25 - 34
Men 18 - 24
Men 2 - 17
0 20 40 60 80 100 120 140 160
Source: Nielsen Online Ratings August 12
7. On a given day, multi platform viewers accessed
Olympics content on an average of 3 platforms Popular combinations
TV + online 17%
PC TV
TV + radio 15%
TV + PC 13%
TV + print 8%
54% TV + print + PC 7%
Radio Any online
99%
61%
60% In the multi-
Average: platform
Outdoor ads Print
3 platforms mix, online
14% content more
53%
Mobile Tablet prevalent than
14% 10% print
Source: Ninelab Touchpoints Survey
Q2. What are all the ways you watched/read/heard anything about the Olympics between midday yesterday and midday today? Base: All multi-platform users (n=1,123)
8. Photo credit: Flickr
Consumption by Age
Lunchtime PC viewing dominates out of home screen usage, particularly
young workers
Screens by age
60%
50%
40%
30%
20%
10%
0%
14-17 18-24 25-39 40-54 55+
Source: Ninelab Touchpoints Survey
Q2. What are all the ways you watched/read/heard anything about the Olympics between midday yesterday and midday today? Base: All respondents (n=1,450)
10. Photo credit: Flickr
Dual-platform consumers reveal significantly greater
engagement
Audiences are commonly supplementing TV with online content.
Penetration Average time spent TV + ONL
350
5hrs16mins
100%
x2 300
250
80% TV
200
Minutes
60%
2hrs30min
42% 150
40%
100
20% 15%
50
0% 0
Live TV only Live TV and Online only
Source: NinelabTouchpoints Survey
Q2. Screens watched / accessed Olympics in P24H (Base: All respondents n=1,450) and Total minutes spent viewing / accessing Olympics in P24H Base: Have watched
Olympics in P24H: Only live TV (n=221) only live TV + online n=597)
11. Learning 3.
There are now 3 ‘Prime-
Times’
TV, Mobiles, PC’s and Tablets are favoured at
different points of the day
12. Total Screen Consumption through an Olympics day
Total viewing
67%
59%
44%
39%
34% 36%
30%
18%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q17/4/8/11/14. Time of day watched Olympics on any screen. Base: All respondents (n=1,450)
13. TV Screen Consumption
TV Screen
63%
55%
36%
32%
27%
24% 25%
18%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q17/4/8/11/14. Time of day watched Olympics on… Base: All respondents (n=1,450) and TV viewers (n=1,424)
14. Screen Consumption by daypart
TV Screen PC Mobile Tablet Total viewing
12%
10%
12%
10%
16% 63%
14% 6%
55%
3% 32% 36%
24% 25% 27%
16%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q17/4/8/11/14. Time of day watched Olympics on… Total/TV/PC/Tablet/Mobile. Base: All respondents (n=1,450)
16. Portable and online devices kept Australians
connected to the Games across the day
Time of day break-down among the device user base
11% 7%
43%
Source: Ninelab Touchpoints Survey
Q8,11,14. Time of day watched Olympics on… PC/Tablet/Mobile phone Base: Accessed Olympics in L12H PC (n=605), Mobile (n=150), Tablet (n=101)
17. Mobile was a companion for the commute
and lunch hour
Mobile phone
40%
35%
30%
25%
20%
15%
10%
5%
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q11. Time of day watched Olympics on: Mobile. Base: Device user base: Mobile (n=150)
18. Fresh overnight content drives volume
% of Daily Impressions - WWOS Mobile
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
Source: Nielsen Mobile Market Intelligence
19. Mobile: single screen during the working day.
Second screen with TV during prime time.
40%
35%
30%
Olympics via mobile phone
25%
20%
15%
10% Olympics via mobile phone
5% concurrent with TV
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q11. Time of day watched Olympics on: Mobile. Base: Device user base: Mobile (n=150)
20. Tablet use in down-time
Around ¼ of all tablet owners were dual-screening during
prime time
Tablet
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q14. Time of day watched Olympics on: Tablet. Base: Device user base: Tablet (n=101)
21. Tablet as the second screen in prime-time
but not necessarily for related content
45%
Olympics via tablet
40%
35%
30%
25%
20%
15%
10%
5% Olympics via tablet concurrent with TV
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q14. Time of day watched Olympics on: Tablet. Base: Device user base: Tablet (n=101)
22. The PC facilitates content access and
engagement at work
PC
40%
35%
30%
25%
20%
15%
10%
5%
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q8. Time of day watched Olympics on: PC Base: Device user base: PC (n=605)
23. But is slowly being replaced by ‘next
generation’ devices for concurrent viewing
PC not a strong second screen for related content
40%
35%
30%
Olympics via PC
25%
20%
15%
10%
5%
Olympics via PC concurrent with TV
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q8. Time of day watched Olympics on: PC Base: Device user base: PC (n=605)
24. Photo credit: Flickr
PC usage reflects stage of life
% PC Consumption by age
18-24 25-39 40-54 55+
25. Main screen content can drive demand for short form
Consumers took advantage of on-demand content, driven by athlete
performance
Stream Views
Fri, 27 Jul 28 Sun, 29 Mon, 30 Tue, 31 Wed, 1 Aug 2 Aug 3 Aug 4 Aug 5 Aug 6 Aug 7 Aug 8 Aug 9 Aug 10 Aug 11 Sun, 12 Mon, 13 Aug
Sat, Jul Jul Jul Jul Thu, Fri, Sat, Sun, Mon, Tue, Wed, Thu, Fri, Sat, Aug Aug
Source: Nielsen VideoCensus
27. Photo credit: Flickr
Learning 4.
Small screens at night
1/3 of those using mobile as the second screen
were doing so post-10.30pm
28. TV, tablet and PC penetration drops off while mobile holds steady
Figures represent the proportion of device user base
Small screens still
delivering Olympics
content after hours
Source: Ninelab Touchpoints Survey
Q4/8/11/14. Time of day watched Olympics on: TV/PC/Tablet/Mobile. Base: Device user base: Total (n=1,450), TV (n=1,424), PC (n=605), Mobile (n=150), Tablet (n=101)
29. Photo credit: Flickr
Learning 5.
Extended Screens
(Environments) add 2hrs
per day
Look to usage patterns to gauge the direction of
media strategy
30. Home Ave.
Only 3h:50m
3h:11m
+
Home &
Out of
Home
6h:38m
31. Use & Usage: Mobile devices currently see relatively
disproportionate use vs. usage.
Penetration Average time spent
200
180
98% 180
100%
160
80% 140
120
Minutes
60% 89 100
43% 72 72 80
40%
60
40
20%
11%
7% 20
0% 0
TV PC Mobile Tablet
Source: Ninelab Touchpoints Survey
Q2. Screens watched / accessed Olympics in P24H (Base: All respondents n-1,450) and Total minutes spent viewing / accessing Olympics in P24H Base: Have watched
Olympics in P24H: Using device (TV n=1424, PC n=605, mobile phone n=150, tablet n=100)
32. Use & Usage: Screen mix varies
Tablet usage currently operates in a narrow age
bracket
Minutes (stacked)
14-17 18-24 25-39 40-54 55+
TV PC Mobile Tablet
33. Learning 6.
PC the main dual screen
The penetration of the PC/laptop made it the
dominant device used for concurrent screening
34. Dual
Screening What is the second screen?
84%
48% 30%
22%
35. Concurrent usage profile doesn’t change among
Photo credit: Flickr
device users, but new screens are becoming the
preferred option PC Mobile Tablet
70%
60%
50%
40%
30%
20%
10%
0%
Midnight - 6am 6am - 9am 9am - 11am 12pm - 4pm 4pm - 6pm 6pm - 8.30pm 8:30pm - 10:30pm -
10:30pm Midnight
Source: Ninelab Touchpoints Survey
Q19. Concurrent screen consumption among Olympics TV viewers. Base: Concurrent viewers by device (n=679 total, n=568 PC, n=207 mobile, n=152 tablet)
36. Photo credit: Flickr
Learning 7.
‘Cross-screening’
Almost 1 in 4 were actively seeking related content
on a second screen while the tv screen was on
37. Cross screen behaviours
46% of concurrent viewers
accessed related content on a
second screen in the past day
22% of total TV viewers accessed
related content on a second screen
in the past day
38. The cross-screen audience is a highly engaged one
Concurrent, related
content
397 mins avg total time with Olympics content in P24H. Across avg 4 platforms.
Concurrent, no
related content
289 mins avg total time with Olympics content in P24H. Across avg 3 platforms.
No concurrent
usage
170 mins avg total time with Olympics content in P24H. Across avg 2 platforms.
39. Apps supporting cross-screen behaviour
50%
40% achieved good pick-up in a short time
30%
20%
10%
0%
50%
40%
30%
20%
10%
0%
Source: Ninelab Touchpoints Survey
Q12. Sources of Olympic content accessed online in P24H Base: Device user (Mobile phone n=150)