The 1950s in London saw a period of affluence and freedom following World War 2. Restrictions ended and prosperity increased as the reconstruction effort continued. American influences like music and fashion emerged, bringing new styles. Young Londoners grew more assertive, looking to the US as a model. Throughout the decade, London fashion evolved from austerity to include "ready-to-wear" clothing, new fabrics, and trends like the Teddy Boy look for men and Mary Quant's designs for women.