It was the first time to been in London. I went to fantastic summit about ads-trends-forecast which's #adweek2014. You can see very hub contents in this document. If you need more datas and observations please contact me. Enjoy.

1. O B S E R VAT I O N S
A S A ‘ G U E S T ’
L O N D O N E R

2. L O N D O N
I S G R E AT.
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R E A L LY.

3. Y E S .
!
T H E Y H AV E R E D
B U S E S .

4. A N D , Y O U
K N O W.
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L O N D O N E Y E
E T C .

5. B U T
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I A C T U A L LY
B E E N T H E R E F O R
T H I S S U M M I T.

6. A N D
( Y O U S H O U L D
K N O W )
I PA I D A L L
E X P E N S E S
M Y S E L F.

7. A N Y WAY,
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W H AT D I D I P U T
I N M Y P O C K E T
F R O M
# A D W E E K 2 0 1 4 ?
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8. # 1
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7 5 % T H I N K
P E O P L E S E A R C H
F O R T V
H A S H TA G S ,
T W I T T E R F I N D S .
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9. !
# 2
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A G E N C I E S D O N ’ T
M A K E G R E AT
D E C I S I O N S , T H E Y
M A K E
R E C O M M E N D AT I O
N S .
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10. # 3
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‘ W H Y ’ I S M O R E
I M P O RTA N T
T H A N ‘ H O W ’
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11. !
# 4
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C R E AT E C U LT U R E
A R O U N D T H E
B R A N D …
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I N S E RT T H E B R A N D
I N T O C U LT U R E …
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12. # 5
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WAT C H O U T !
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C O N S U M E R N E E D
P R O D U C T T R U T H
S O C I A L T R E N D
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R E L AT I O N
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13. !
Metehan Yılmaz
Creative Strategist
@metehanyilmaz
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T H A N K S .
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