Catalog biến dòng, phụ kiện biến dòng Taiwan Metters
Beeteco.com là trang mua sắm trực tuyến thiết bị điện - Tự động hóa uy tín tại Việt Nam.
Chuyên cung cấp các thiết bị: Đèn báo nút nhấn, Relay, Timer,
Contactor, MCCB ELCB, Biến tần, Van, Thiết bị cảm biến, phụ kiện tủ điện, .... Từ các thương hiệu hàng đầu trên thế giới.
www.beeteco.com @ Công ty TNHH TM KT ASTER
Địa chỉ : Số 7/31 KDC Thương Mại Sóng Thần, KP. Nhị Đồng 1, P. Dĩ An, Tx. Dĩ An, Tỉnh Bình Dương
FB: www.facebook.com/beeteco
Email: contact@beeteco.com
Tel: 0650 3617 012
Hotline: 0909.41.61.43
Amber Design and Marketing agency credentials. A brief look at who we are, what we do and how we can help you!
London agency design - without the London agency
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
Catalog biến dòng, phụ kiện biến dòng Taiwan Metters
Beeteco.com là trang mua sắm trực tuyến thiết bị điện - Tự động hóa uy tín tại Việt Nam.
Chuyên cung cấp các thiết bị: Đèn báo nút nhấn, Relay, Timer,
Contactor, MCCB ELCB, Biến tần, Van, Thiết bị cảm biến, phụ kiện tủ điện, .... Từ các thương hiệu hàng đầu trên thế giới.
www.beeteco.com @ Công ty TNHH TM KT ASTER
Địa chỉ : Số 7/31 KDC Thương Mại Sóng Thần, KP. Nhị Đồng 1, P. Dĩ An, Tx. Dĩ An, Tỉnh Bình Dương
FB: www.facebook.com/beeteco
Email: contact@beeteco.com
Tel: 0650 3617 012
Hotline: 0909.41.61.43
Amber Design and Marketing agency credentials. A brief look at who we are, what we do and how we can help you!
London agency design - without the London agency
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
Our work for some of the world’s best known packaged brands in the fields of
– Personal Care & Grooming
– Healthcare & Pharma
– Food & Beverage
– Dairy Products
– Liquor
– Tobacco
This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
O2 Advertising is a graphic design company located in Mumbai, it has over 15 years of experience, and have worked with several eminent brands in various media and exhibition designs. It is best Design agency located in Andheri West, Mumbai, Maharashtra
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
»» Creating branding and identity, designing advertising elements; logos, posters,
books, packaging, catalogs, brochures, flyers, boxes and banners.
»» Managing, producing and designing projects from brief to production.
»» Presenting finalized ideas and concepts to clients, colleagues and senior managers.
»» Contact clients for clarifications.
»» Ensuring consistency with clients visual standard.
»» Working with a range of programs to create final artwork.
»» Designing presentations for the sales team.
»» Keeping up to date with new software and production techniques.
»» Hand sketching and illustration as required.
Goldforest presents a brief series of mini-case studies of new brands it has created through research, naming, identity design, packaging design, and additional brand activation measures.
This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
Brand & Value: Is Your Brand Strong Enough to Weather the Down Economy?Seltzer Design
Slide presentation from the Seltzer Design Breakfast Forum #1 (9.08) on branding in a down economy. Talk was given by Rochelle Seltzer, Annie Smidt, and Shelley Hall.
O2 Advertising is a graphic design company located in Mumbai, it has over 15 years of experience, and have worked with several eminent brands in various media and exhibition designs. It is best Design agency located in Andheri West, Mumbai, Maharashtra
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
»» Creating branding and identity, designing advertising elements; logos, posters,
books, packaging, catalogs, brochures, flyers, boxes and banners.
»» Managing, producing and designing projects from brief to production.
»» Presenting finalized ideas and concepts to clients, colleagues and senior managers.
»» Contact clients for clarifications.
»» Ensuring consistency with clients visual standard.
»» Working with a range of programs to create final artwork.
»» Designing presentations for the sales team.
»» Keeping up to date with new software and production techniques.
»» Hand sketching and illustration as required.
Goldforest presents a brief series of mini-case studies of new brands it has created through research, naming, identity design, packaging design, and additional brand activation measures.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
2. 1. Introduction 4
2. Brand 6
3. Tagline 8
4. Logo 10
5. Color Palette 18
6. Grids 26
7. Typography 32
8. Direct Marketing 34
9. Web Icon 40
10. Applications 46
Table of Contents
3. Page 5
Perseus Brand Identity Guidlines
Page 4
Perseus Brand Identity Guidlines
The Perseus Books Group is an independent company
committed to enabling independent publishers to reach
their potential whether those publishers are Perseus-
owned, joint ventures or owned by third parties. Member
publishing programs include Avalon Travel, Basic Books,
Basic Civitas, Da Capo, Lifelong Books, Running Press,
Seal Press, Vanguard Press and Westview Press, as well
as partnerships with PublicAffairs and Nation Books,
and joint ventures with Weinstein Books and The Daily
independent publishers. For more information, visit our
website at www.perseusbooksgroup.com.
David Steinberger
President and CEO
Introduction
Page 5
Perseus Brand Identity Guidlines
Page 4
Perseus Brand Identity Guidlines
4. Page 7
Perseus Brand Identity Guidlines
Page 6
Perseus Brand Identity Guidlines
What is a Brand?
A brand is a collection of tangible and intangible attributes
that resonate whenever the brand is experienced. The
benefits of a brand can be emotional, ie how it makes one
feel and rational, ie the tangible reward that one gets from
it. It lives in the mind of your target audiences.
A brand essence is the inspiration, vision and reason for
being. Brand values are what the brand stands for and
what it believes in.
For a brand to be successful it must be defined, nurtured
and championed.
The brand essence and values provide a benchmarking
code by which activities that promote the brand can
be measured.
5. Page 9
Perseus Brand Identity Guidlines
Page 8
Perseus Brand Identity Guidlines
Tagline
Insightful. Innovative. Independent.
The Perseus publishing company is made up of a group of
twelve publishers, each with their own name, location, and
corporate identity. These companies include Avalon Travel,
Basic Books, Basic Civitas, Beast Books, DaCapo, Nation
Books, Running Press, Public Affairs, Seal Press, Weinstein
Books, Westview, and Vanguard. Each agency publishes
books in the fields of fiction, non-fiction, poetry, academia,
philosophy, and health. They are located in the Midwest,
the East Coast, and the West Coast .
Page 9
Perseus Brand Identity Guidlines
Page 8
Perseus Brand Identity Guidlines
7. Page 13
Perseus Brand Identity Guidlines
Page 12
Perseus Brand Identity Guidlines
Our Logo
The logo is a reflection of the Perseus brand, and the
tagline, “Insightful. Innovative. Independent.”
The logo is important and crucial as it disguishes Perseus
apart from other publishing companies. It unifies the
other twelve publishing companies as a whole, and sets a
universal mark for the company in the publishing industry.
The logo makes a simple, bold, and modern statement. It
is an even weight sans serif typeface. The rounded type
brings Perseus up-to-date, and sets it apart from other
companies.
The following pages instruct and demonstrate on how to
make the best use of the logo.
The logo in black
The logo in white
8. Page 15
Perseus Brand Identity Guidlines
Page 14
Perseus Brand Identity Guidlines
Logo Size
The logo may be scaled to any size. For most applications
the logo will be sized to less than 1”.
1” logo
.67” logo
.33” logo
9. Page 17
Perseus Brand Identity Guidlines
Page 16
Perseus Brand Identity Guidlines
Logo Isolation
The space around the Perseus logo is important. There
needs to be an ample amount of space around the logo to
not interfere with it’s presence and regconition.
Space ensures the legibility and integrity of the logo.
The clear space should be proportional to the logo
dimension.
%25
%50
%25
%50
11. Page 21
Perseus Brand Identity Guidlines
Page 20
Perseus Brand Identity Guidlines
Main Logo Colors
The Perseus logo is shown in its original color of blue. The
following are other colors that may be applied to the logo
and part of the Perseus brand.
Below are tints of the colors that can also be applied.
Perseus Blue
R: 64
G: 131
B: 196
C: 87
M: 38
Y: 0
K: 0
Colors
Tints
Gray
R: 78
G: 78
B: 80
C: 0
M: 0
Y: 0
K: 25
White
R: 225
G: 225
B: 225
C: 0
M: 0
Y: 0
K: 0
Black
R: 39
G: 37
B: 37
C:0
M:0
Y:0
K:100
Perseus Blue
%100
%25%50
Gray
%100
%25%50
Black
%100
%25%50
12. Page 23
Perseus Brand Identity Guidlines
Page 22
Perseus Brand Identity Guidlines
Secondary Logo Colors
These are colors that may be applied to the Perseus logo.
They can be used in marketing materials and the website.
These colors follow the mission of the Perseus Brand.
R: 66
G: 49
B: 136
C: 90
M: 100
Y: 2
K: 2
R: 72
G: 77
B: 156
C: 86
M: 82
Y: 0
K: 0
R: 90
G: 48
B: 141
C: 75
M: 100
Y: 0
K: 0
R: 60
G: 87
B: 162
R: 84
G: 95
B: 167
C: 92
M: 74
Y: 0
K: 0
C: 79
M: 69
Y: 0
K: 0
R: 104
G: 77
B: 155
C: 66
M: 83
Y: 0
K: 0
13. Page 25
Perseus Brand Identity Guidlines
Page 24
Perseus Brand Identity Guidlines
Tiertiary Logo Colors
Bright warm colors may be applied to the Perseus logo
for a refreshing take. To keep in touch with the company
mission the colors cannot be too garish. These colors may
be used and applied when needed for merchandise and
other company applications.
R: 87
G: 182
B: 202
C: 79
M: 0
Y: 21
K: 0
R: 72
G: 77
B: 156
C: 86
M: 82
Y: 0
K: 0
R: 101
G: 180
B: 142
C: 77
M: 0
Y: 60
K: 0
R: 221
G: 134
B: 47
R: 175
G: 83
B: 155
C: 0
M: 57
Y: 99
K: 0
C: 19
M: 82
Y: 0
K: 0
R: 221
G: 229
B: 62
C: 18
M: 1
Y: 100
K: 0
15. Page 29
Perseus Brand Identity Guidlines
Page 28
Perseus Brand Identity Guidlines
Grid Guide
The grid guides can be used for
company collateral such as magazine
spreads, advertisements, and posters
to mantain visual consistency in the
coporate identity.
One Page
Six Column Grid
Two Page Spread
Six Column Grid
17. Page 33
Perseus Brand Identity Guidlines
Page 32
Perseus Brand Identity Guidlines
The Primary Typeface: Avenir
The grid guides can be used for
company collateral such as magazine
spreads, advertisements, and posters
to mantain visual consistency in the
coporate identity.
Avenir 35 Light
Avenir 35 Light Oblique
Avenir 45 Book Oblique
Avenir 65 Medium
Avenir 65 Medium Oblique
Avenir Heavy
Avenir Heavy Oblique
Avenir 95 Black Oblique
Avenir Black
19. Page 37
Perseus Brand Identity Guidlines
Page 36
Perseus Brand Identity Guidlines
Direct Marketing: Stationary
This is select stationary that can be
used for company letters, invitations,
and notes.
Company Letterhead
Perseus Blue
Stationary
Pinstrip Gray
Stationary
Gray Stationary White Stationary
20. Page 39
Perseus Brand Identity Guidlines
Page 38
Perseus Brand Identity Guidlines
Business Card & Envelope
These are variations of the company
cards and envelopes for company
employees.
Company Business Card
3.5” by 2.0”
Envelope
9.5” by 4.125”
22. Page 43
Perseus Brand Identity Guidlines
Page 42
Perseus Brand Identity Guidlines
Web Icon
The icon may be used in any web or
internet applications where an icon is
needed. This includes social networking
websites and the home page.
The icon was designed in accordance
with the company’s mission statement,
and is a good representation of the
company spirit.
White on blue
White on blue
Blue Outline White Outlines
23. Page 45
Perseus Brand Identity Guidlines
Page 44
Perseus Brand Identity Guidlines
Secondary Web Icon Colors
The icon may be used in any web or
internet applications where an icon is
needed. This includes social networking
websites and the home page.
The icon was designed in accordance
with the company’s mission statement,
and is a good representation of the
company spirit.
White on blue
R: 87
G: 182
B: 202
C: 79
M: 0
Y: 21
K: 0
R: 72
G: 77
B: 156
C: 86
M: 82
Y: 0
K: 0
R: 101
G: 180
B: 142
C: 77
M: 0
Y: 60
K: 0
R: 221
G: 134
B: 47
R: 175
G: 83
B: 155
C: 0
M: 57
Y: 99
K: 0
C: 19
M: 82
Y: 0
K: 0
R: 221
G: 229
B: 62
C: 18
M: 1
Y: 100
K: 0
25. Page 49
Perseus Brand Identity Guidlines
Page 48
Perseus Brand Identity Guidlines
Web Applications
This icon will be used for the company’s
social networking accounts.
Company Screenshots
Company Website
26. Page 51
Perseus Brand Identity Guidlines
Page 50
Perseus Brand Identity Guidlines
Cell Phone
This icon will be used for the company’s
social networking accounts.
27. Page 53
Perseus Brand Identity Guidlines
Page 52
Perseus Brand Identity Guidlines
E-Reader
This icon will be used for the company’s
social networking accounts.
Company Screenshots