Logan shares his journey to source invasive species in pet food to regenerate the environment and economic welfare of US regions.

1. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Sourcing Innovation
The next Alternative Proteins?

2. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
BareItAll Petfoods
• Founded in 2014 in
Chicago, IL
• We use invasive
species, specifically
Asian Carp, as
protein source for line
of goBARE Dog & Cat
Treats

3. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
What are Invasive Species?
• According to the Red List, of 170
species with a listed cause of
extinction, invasive species were a
contributing factor in 91 extinction
events, and the sole factor in the
extinction of 34 species.
• According to the National Wildlife
Foundation, 42% of Threatened or
Endangered Species are primarily
at risk due to invasive species.
• As per Executive Order 13112,
an “Invasive Species” is
defined as:
1) Non-Native (or Alien) to the
ecosystem under
consideration and
2) Whose introduction causes
economic or environmental
harm or harm to human health
Humans are the primary means
of invasive species introduction.

4. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Fast Facts About Asian
Carp
• Asian Carp are very healthy for
humans AND Pets.
• They have a similar nutrition
profile to Salmon.
• Because of their vegetarian
diets of algae & plankton, they
do not get the bioaccumulation
of heavy metals like many fish
species currently used in pet
food.
• Due to their voracious appetite,
up to 40% of their body weight
daily, Asian Carp are crowding
out native species wherever
they are found.
Spread of Asian Carp 1975-2011

5. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Asian Carp- A Delicious Menace

6. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Environmental Impact of Asian Carp
Wherever Asian Carp are present they
shatter the food web by consuming the
foundational food source for Native
aquatic species. In some river
systems, Asian Carp comprise up to
90% of the biomass of that river
system. If left unchecked, they will get
into the Great Lakes, and destroy the
Salmon populations. This would be an
economic impact of about $7 BILLION
per year.

7. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Market-Based Solutions to Environmental
Problems
BareItAll Petfoods is attempting to
create a market-based solution to
lessen the impact that Asian Carp are
causing to our ecosystems. If
successful, our hope is to become a
model for how for-profit companies
can commercialize projects to do
some good for the world through
consumer markets.
Other Potential Areas of Impact we
are exploring:
• Ocean Plastic- Everywhere
• Kudzu Vines- Southeast US
• Lionfish- Florida & Caribbean
• Green Crabs- North Atlantic
• Pythons- Florida
• Feral Hogs- Florida & Texas
• Nutria- Louisiana

8. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Other Invasive Species as Protein?
There are numerous invasive species in the US that are causing ecological
damage. Can the pet industry also be used to help control their populations
through consumption?
Lionfish- Florida
Burmese Python-
Florida
Feral Hogs- Southern
US
Kudzu Vine-
Southern US

9. Impact Unleashed
Great Minds. Innovative Ideas. An Industry Evolved.
Challenges
1) Building a Supply Chain from scratch
2) Shopper knowledge of protein source
3) Shopper knowledge of environmental issues
4) Lack of research
5) Societal Malaise