Presentation by Mr Mahendra Shrama on the Future of Localisation and his success stories with the Application Gujarati Pride.

1. Mobile App Localization
Reaching out to Masses
By
Mahendra A. Sharma
Co-Founder & CTO, NicheTech

2. Short Intro
• 14 Yrs of IT experience
• Co-Founder and CTO of NicheTech
• Creator of Gujarati Pride range of Products
• Marathon Runner for 2 yrs
• Cricket Enthusiast
• Active member at CSI Ahmedabad
• MOMO advisory committee member

3. Why localization

4. Why Localization

5. Why Localization

6. What is English?
Ant in the Ant Farm

7. Why Localization on Smart Phones

8. Smartphone market share

9. Samsung Language Support

10. Whatsapp in Hindi on Windows
Whatsapp is now available in 32 Languages

11. Translate Now…
• But not using Google Translate 

12. Translation Problems

13. Professional Translation

14. Professional Translation

15. Gujarati eBook App

16. Localization + Personalization

17. Personalization of Apps

18. Our Success

19. Success Continues

20. Quote
If you talk to a man in a language he
understands, that goes to his head.
If you talk to him in his language, that
goes to his heart. Nelson Mandela

21. Questions?