The document outlines the essential phases and goals of the localization process, emphasizing the need for cultural and linguistic accuracy in delivering products and services. It details a five-step process including source file analysis, translation and review, graphics localization, quality assurance, and in-context review to ensure consistency and adherence to the target locale's standards. The importance of employing bilingual linguists and creating style guides tailored to the audience is also highlighted.

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Localization: Concept and Key Features

2. © InterGlobe Technologies Pvt. Ltd. 2014. Confidential: Not for Distribution. www.igt.in
The success of a localization project depends on the precision with which different phases and
steps in the process are accomplished. The following goals should be kept in mind in order that
the final deliverables should flawlessly target the intended culture:
• Output should be in line with the cultural conventions and the language rules of the target
locale.
• Output should not alter the intended meaning and functionality of the original product or
service.
• Localized material should maintain consistency with the original source in terms of
formatting, display, and truncations.
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Localization Defined
Localization is a complex process involving transformation of a product
or service to best fit and conform to the known standards of a specific
culture, locale, or market.
Key Features

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The Localization Process

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Source Fill
Analysis
• Source files are scrutinized for
translatable & non-translatable text,
graphics
• Preparation of a Style Guide
containing language-specific
guidelines for translators &
company - specific formatting rules
Source
Translation
& Review
• Translation of source files
according to the rules of style
guide by translators
• Translated content is reviewed
for linguistic accuracy and
completeness
Graphics
Localization
• Team collects original editable
sources of graphics provided by the
client.
• Image sources are modified using
Image editing tools like MS Visio
Quality
Assurance
• QA review for quality &
consistency of the document
• Files are checked for
formatting, links,
functionality & overall
consistency
In-Context
Review
• Verifying the flow & integration of
text in the final document

5. © InterGlobe Technologies Pvt. Ltd. 2014. Confidential: Not for Distribution. www.igt.in
The source files are scrutinized for translatable or non-translatable text, graphic
illustrations, and flow diagrams.
A style guide is prepared that conforms to the standards of the target customer.
The style guide presents fixed language-specific guidelines for the translators and
company-specific rules related to formatting and cultural conventions.
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I. Source File Analysis
Understanding the Localization Process
The process of localization should be adopted by companies that have in-
country bi-lingual linguists who completely understand the language and
cultural biases of the intended audience. At InterGlobe, we employ a
specialized team of translators or linguistic experts who follow a five-step
consistent approach to provide localized end product to the customer.

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Once the translatable content is identified, the team begins to translate source files
in accordance with the guidelines defined in the style sheet.
Once this task is completed, the translated content is reviewed by multiple
reviewers working on the same assignment.
Reviews intend to incorporate linguistic accuracy and completeness in the final
document.
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II. Source Translation and Review
III. Graphics Localization
To perform graphics localization, the team collects original editable sources of
graphics or technical illustrations provided by the client.
These sources are modified and graphics are recreated to meet the localization
requirements.

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A QA review is performed to validate the quality and consistency of the deliverable.
During the process, the files are checked for formatting, links, functionality, and
overall consistency.
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IV. Quality Assurance
V. In-Context Review
In-context review involves verifying the text flow and integration in the final
document.