The document discusses how SEO specialists can add more value for clients beyond just search engine optimization. It recommends that SEO specialists take on more of a full-service webmaster role by building and maintaining clients' websites, handling technical issues, and providing insights across other digital marketing areas like paid search, email marketing, and more. This expanded scope of services helps SEO specialists become a more permanent and indispensable part of the client's marketing team.

1.  Local Marketing and SEO with Paul Wegrzyn
 Today’s Topic: Adding Value Beyond SEO
(record this)

2. Review of January 29

3. Today’s Topic: Add Value Beyond SEO
 Make yourself more than just the ‘seo person’
 SEO people can be replaced
 You should aim to become the go-to remote webmaster for
your clients
 Build your clients' website using wordpress
 Deal with their stupid GoDaddy and email problems
 Set up regular phone calls and/or meetings with them
 Provide insight into other areas: pay per click, email
marketing, etc
 When you do all of these things your clients want to keep
you around more permanently

4. Notes
 Documents to give clients or leads
 How to put together a proposal/contract
 Summary of the Topic
 Scope of Work
 Deliverables
 Timeframe