This document describes Benchmark, a tool for enterprises to aggregate and analyze location data across 100s or 1000s of locations. It aims to provide insights into public perception, market share against competitors, and location SEO. This will help enterprises improve online visibility and make more informed decisions. The target customers are companies with over 100 locations in automotive, hospitality, retail and restaurants. Benchmark has a functioning prototype and is working with Chrysler and Domino's to develop an MVP. The goal is to fund operations initially through customer revenue rather than raising over $250k in funding.

1. BIG DATA ANALYTICS FOR ENTERPRISE LOCATION MANAGEMENT

2. 1
A strategic analytics dashboard
that executives can easily use
to monitor 100 or 10,000 locations.

3. THE PROBLEM
Reviews drive a substantial amount of business for brick & mortar stores. Currently, reputation
management platforms exist to serve the SMB.
NO TOOLS EXIST TO SERVE THE ENTERPRISE* CUSTOMER.
Sites like Google Places are used to find contact information for business locations. Enterprises who
have even a small amount of their locations’ online information inaccurate can be losing out
on MILLIONS.
CONSUMERS TRUST RECOMMENDATIONS
FROM PEOPLE THEY KNOW MORE THAN
ANY OTHER FORM OF ADVERTISING,
AND ONLINE OPINIONS MORE THAN
EVERYTHING EXCEPT BRANDED WEBSITES.
70%of 50% of an auto
consumers
report taking
action based
on customer
reviews
dealership’s leads
come from Google
Maps and yet
8% of Chevrolet
dealerships
aren’t even
listed. 2 *Companies with 100+ locations

4. THE SOLUTION
AN ANALYTICS TOOL TO MEASURE ENTERPRISE
LOCATION DATA AT AN AGGREGATE LEVEL.
PUBLIC PERCEPTION Gain insight into locations’ performance based on what people are saying.
Make more informed decisions when it comes to rewarding locations for performance.
MARKET SHARE Not just how are my locations doing, but how are they doing againt the competition.
3
LOCATION SEO If 10% of a company's 3,000 locations aren't listed on Google Maps, Facebook,
etc. that's 300 locations that can't be found online and millions of dollars left on the table.
EASILY EXTENSIBLE Ability to layer in additional information such as census data, consumer
behavior, etc.

5. BENCHMARK INTELLIGENCE
4

6. BENCHMARK INTELLIGENCE
5

7. BENCHMARK INTELLIGENCE
6

8. BUSINESS MODEL
OUR PRICING IS VOLUMETRIC AND BASED ON NUMBER
OF LOCATIONS.
7
NUMBER OF LOCATIONS ARR ($100/LOCATION) SETUP FEE (ONE TIME) TOTAL
100*
3,000
5,000
$10,000
$300,000
$500,000
$2,500
$75,000
$125,000
$12,500
$375,000
$625,000
ARR (# OF LOCATIONS x $100) + SETUP FEE (ARR x .25) = TOTAL COST OF YEAR 1
*Minimum Locations

9. MARKET SIZE
Benchmark is targeting enterprise firms with at least 100 establishments in the following verticals:
AUTOMOTIVE, HOSPITALITY, RESTAURANTS AND RETAIL.
AUTOMOTIVE
MANUFACTURER
GM
FORD
CHRYSLER
TOYOTA
HONDA
NISSAN
HYUNDAI
KIA
MITSUBISHI
MAZDA
# OF US
DEALERSHIPS
4,335
3,100
2,600
1,700
1,300
1,200
800
755
700
637
RESTAURANT
SUBWAY
McDONALD’S
PIZZA HUT
DUNKIN DONUTS
BURGER KING
STARBUCKS
WENDY’S
TACO BELL
DOMINO’S
KFC
# OF US
LOCATIONS
25,903
14,157
7,756
7,200
7,183
6,866
6,186
5,695
4,928
4,618
DAIRY QUEEN 4,548
RETAILER
DOLLAR GENERAL
WALGREENS
7-ELEVEN
FAMILY DOLLAR
CVS
DOLLAR TREE
AUTOZONE
WAL-MART
RITE AID
TRUE VALUE
# OF US
LOCATIONS
11,132
7,998
7,974
7,916
7,621
4,812
4,802
4,779
4,587
4,494
HOTEL CHAIN
WYNDHAM
CHOICE
HILTON
MARRIOTT
BEST WESTERN
CARLSON REZIDOR 549
STARWOOD
HYATT
# OF US
HOTELS
5,815
5,081
3,382
3,110
2,165
495
354
8

10. THE COMPETITION
9
Social
Media
BrandWatch THAT’S US
Local SEO/
Reputation
Enterprise
Reputation.com
SMB
Radian 6
CoTweet
Sprout Social
Yext
Moz Local
Whitespark
Hootsuite
Bright Local
Tweetdeck
Trackur
- Focused on enterprise (100+ locations).
- Industry specific. Pull data from
auto-specific directories unlike Yext.
- Measure market-share unlike Yext,
repucation.com.
- Ability to add additional data, like
internal sales numbers.

11. MARKETING PLAN
LEVERAGE strong existing relationships, especially in automotive.
10
BUILD strong venture partnerships to boost social capital.
EMPOWER agencies by offering white label pricing.
CREATE robust industry analysis for media partners.
SHARE industry-leading white papers and case studies.

12. THE TEAM
EXPERIENCED ENTREPRENEURS WITH A PROVEN ABILITY
TO WORK AS A TEAM.
11
Eric Santos
- 4 years of experience in market
research.
- Prev co-founded Scheduly, Dwibbles
and Soshowise
- B.S in Entrepreneurship
Jordan Skole
- Grew up in the spatial analysis busi-ness.
- Director of Growth at Ambassador
- Reputation/Local SEO Lead for Auto-motive
Michael Frye
- Developer at Quad Analytix
- Prev developer at Ambassador
- Prev co-founded Savvy Languages
Kenneth Koontz
- Developer at Decipher Inc., business
intelligence SaaS.
- Previously a full-stack developer at
Ambassador
- Co-founded Scheduly and Dwibbles
with Eric.

13. PRODUCT STATUS
YEARS OF EXPERIENCE ENABLED US TO BUILD A
FUNCTIONING PROTOTYPE IN UNDER 3 MONTHS.
- Functioning prototype
- 2 months from private alpha.
- 3-4 months out from a v 1.0
12

14. CUSTOMER STATUS
WORKING CLOSELY WITH AUTOMOTIVE & PIZZA TO
DEVELOP AN MVP.
We are leveraging our vast social capital in the automotive industry to sculpt a marketable MVP.
Additionally we are working with a national pizza chain and Fortune 500 retailer.
- MVP development with Chrysler Autmotive group.
- Oral commitments for feedback and trial with Dominos
- Strong connections to Big Data strategists at P&G.
- Many more opportunities like Jack in the Box, Biggby Coffee, and Two Men and a Truck
13

15. MILESTONES
WERE ALREADY MOVING FAST. LET’S GO FASTER.
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1st
customer:
1-3 months.
Alpha
product:
1-2 months.
4
customers in
4 verticals:
8-12 months.
$1M
5 customers:
8-12 Months.
$10M
50 customers:
2-3 years.

16. MONEY
OUR GOAL IS THAT OUR PRIMARY SOURCE OF FUNDING
COMES FROM EARLY KEY CUSTOMERS.
We are currently bootstrapping, however we are confident that we will be able to land at least
one big customer by 2015. Our hope is that will give us $150-300k in working capital.
We are not interested in raising more than $250,000, and are more interested in social capital than
financial. Financial capital will be used towards:
- Salaries - 4 team members full time.
- Sales & Marketing - Industry analysis & whitepapers for media.
- Operations & Infrastructure - tech support & essentials.
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17. 1
Thanks! (founders@usebenchmark.com)