Business Research Proposal

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Business
Research
Proposal
www.tbrc.biz
Tirana Business Research Center

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www.blackcompany.com
Black Company Ltd
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About Us
Tirana Business Research Center is a market research and intelligence center which excels
in company, market and consumer research. We have the best professional specialist with
higher eduacation and experience , master qualifications from top institution programs
includes MBAs, MSCs, CFAs and CAs.
We help you optimize business decisions by le-
veraging appropriate quantitative, qualitative,
and traditional techniques. Our holistic approach
allows us to maximize the usefulness of available
information to meet your business needs. We can
help at each step, from problem/opportunity iden-
tification and study design to delivery of action-
able solutions. We approach each opportunity with
the business experience found in large research
firms; the rigorous methodological understanding
of academia; and the enthusiasm and creativity
found only in smaller firms.
We Focus on Getting Accurate and Relevant Data
Quality research starts with quality data, and the
best answers come from well thought out ques-
tions. Whether we are working with internal busi-
ness data or gathering primary research, we make
sure that projects are of correct and sufficient
scope to accurately address the business need.
What we do
Professional Team
Find Costumers
Understand Consumers
Analyse Markets
Develop Products and Services
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Evaluate Competitors
Identify Investments

3. www.blackcompany.com
Black Company Ltd
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Why do market research?
Marketresearchisimportantforeverybusiness,andshouldnotbejustaone-offactivity.Successfulbusinessesconductresearchonacontinu-
albasistokeepupwithmarkettrendsandtomaintain a competitive edge. Regardless of whether you’re starting or expanding
your business, market research is vital to understanding your target market and increasing sales.
STRENGTH
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WEAKNESS
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OPPORTUNITY
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THREAD
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vellat.
S
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www.tbrc.biz
Identify potential customers
Who is going to use your product/service? How old are they? Are they male or female? Are
they married, single or divorced? Do they have children? Where do they live? What is their
level of education? and so on.
Understanding your existing customers
Why do customers choose your product over competitors? What do they value? Is it service,
product quality or the prestige associated with consuming your product/service? Who influ-
ences their buying decision? What magazines do they read? What websites do they visit?
What do they enjoy doing?
Set realistic targets
From the information you collect you’ll be able to set realistic targets for areas such as
growth, sales and the introduction of new products/services.
Develop effective strategies
From your research you’ll be able to make informed marketing decisions about how to price
your product/service, how to distribute your product/service, which media channels to use
(eg: newspaper, radio or direct marketing) or whether to develop a new product/service. It will
also help you make an informed decision about starting, building, consolidating, diversifying
or reducing business activity.
Examine and solve business problems
If you’ve identified a business problem, research will help you work out what is happen-
ing. For example, if your sales have fallen you might discover that brand awareness has also
fallen, or that a new competitor has entered the market or a substitute product has become
available.
Prepare for business expansion
Research will help you identify areas for expansion and test the market’s readiness for a new
product/service. For example you could be looking to open a new retail store and you need
to find the right location or you could plan to make changes to your distribution channels (eg:
from home parties to retail) and need to determine how that will affect your customer base.
Identify business opportunities.
Your research could identify new business opportunities. You may find an un-serviced or
under-serviced market. You could identify changing market trends such as population shifts,
increasing levels of education or leisure time which bring new opportunities.

4. www.blackcompany.com
Black Company Ltd
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MARKET RESEARCH SPECIALTIES
We offer quantitative solutions (such as surveys) and qualitative solutions (such as focus groups, one-on-one interviews,), creative
study design often allows us to incorporate the benefits of both types of research within one methodology, providing more robust
and actionable insights. The services we provide commonly address the following clients’ needs:
Research Solutions
Brand Research : Brand Equity
Brand Research : Brand Identity
Brand Research : Brand Image Tracking
Brand Research : Brand Loyalty / Satisfaction
Brand Research : Brand Positioning
Brand Research : Corporate Image/Identity Research
Business-to-Business Research : Professionals / Executives
Consumer Research : General
Customer Satisfaction : Benchmark Studies
Customer Satisfaction : Customer Loyalty / Value
Customer Satisfaction : Customer Satisfaction Studies
Customer Satisfaction : Employee Surveys
Customer Satisfaction : Problem Detection / Dissatisfaction
Customer Satisfaction : Service Quality Needs & Measurement
International Research : International Marketing Research
Pricing Research : Price / Pricing Research
Product Research : General
Product Research : Concept Development
Product Testing : Car Clinics
Strategic Research : General
Strategic Research : Market Segmentation Studies
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Data Collection : Field Services
Ethnography / Observational Research : Ethnography / Observational Research
Interviewing – Method : Mail Questionnaires / Surveys
Interviewing – Method : Telephone – CATI
Interviewing – Method : Telephone – General
Interviewing – Method : Telephone – IVR
Interviewing – Method : Telephone/Mail Combination
Market Research : Full Service
Market Research : Quantitative Research
Market Research : Tracking Research
Mystery Shopping : General
Mystery Shopping : Competitor Shops
Mystery Shopping : Incentive Programs
Mystery Shopping : Merchandising Audits
Mystery Shopping : Merchandising Services
Mystery Shopping : Online Reporting
Mystery Shopping : Operational Audits
Mystery Shopping : Price Audits
Online Communities : Crowdsourcing & Co-creation
Social Media Research : Monitoring and Analysis
Social Media Research : Sample & Recruiting
Research Services

5. www.blackcompany.com
Black Company Ltd
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MARKET RESEARCH SPECIALTIES
We offer quantitative solutions (such as surveys) and qualitative solutions (such as focus groups, one-on-one interviews,), creative
study design often allows us to incorporate the benefits of both types of research within one methodology, providing more robust
and actionable insights. The services we provide commonly address the following clients’ needs:
Industries & Demographics
Analytical Services : Conjoint Analysis / Trade-off/Choice Modeling
Analytical Services : Multivariate Analysis
Analytical Services : Perceptual Mapping
Analytical Services : Segmentation
Analytical Services : Statistical Analysis
Data Services : Data Analysis
Data Services : Data Mining
Mystery Shopping : Price Audits
Online Communities : Crowdsourcing & Co-creation
Social Media Research : Monitoring and Analysis
Social Media Research : Sample & Recruiting
Related Services & Software
Advertising Agencies : Advertising Agencies
Automotive : Automotive
Casinos / Gambling : Casinos / Gambling
Computers: : Computer Hardware
Computers: : Computer Software
Financial : General
Financial : Banking – Commercial
Financial : Banking – Retail
Financial : Credit Cards
Financial : Insurance
Financial : Investment Banking
High Technology : High Technology
Retail : General
Retail : Convenience / Gasoline
Retail : Fast Food Industry
Retail : Supermarkets
Retail : Mass Merchandisers
Retail : Restaurants / Food Service
Technology : Technology
Telecommunications : Telecommunications
Travel / Tourism : Hospitality / Hotels / Resorts
Travel / Tourism : Travel
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Tirana Business Research Center