A talk from the Develop Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Lloyd Green (IEEE): Standardization Needs and Efforts in VR/AR Standardization is a key to growing markets and healthy ecosystems in many industries (if not all of them). What needs to be standardized or is being standardized in today's Virtual Reality (VR) and Augmented Reality (AR) industry? What outcome can be expected from these standards activities? How can they change the industry? In this session, VR/AR standards developers will give you the latest update. http://AugmentedWorldExpo.com

1. Standardization Needs and Efforts
in Virtual Reality/Augmented
Reality
Lloyd Green – Director, Engagement Marketing &
Creative Community Services - IEEE Standards Association
l.g.green@ieee.org
Twitter: @GreenGLloyd

2. IEEE Tools for Collaboration
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3. IEEE-SA and Emerging Technology Issues
Emerging Technologies Focus Areas
 IEEE-SA fosters collaboration within emerging technology communities
leading to development of next generation standards
– Acceleration of adoption and implementation
 Current Initiatives cover topics such as: Internet of Things, Big Data,
Artificial Intelligence, E-Health Smart Materials, along with engagement
in broader IEEE focus areas (e.g. Digital Senses Initiative) for key
technology issues --- and Augmented & Virtual Reality
– Connecting Industry Stakeholders
• Industry, Academic, Consumer
– Developing the New Standards that Enable AR Solutions
– Building Member Engagement relative to AR

4. Industry Connections (IC) Program –
Pre-Standard Incubation
 An efficient, economical, safe-harbor environment for
building industry consensus
– Develop shared roadmaps
– Produce shared results
 Minimal effort, time and expense to begin collaborative work
 Respected, neutral, third-party home for activities and results
 Efficient path toward prestigious IEEE publication/standardization
 Flexible options for evolution, transition & conclusion of activities
 Complements IEEE-SA “formal” standards activities
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5. IEEE-SA Virtual Reality Highlights
 IEEE and University of Southern California (USC) Hackathon – October
2015 & 2016
– Collaboration with USC’s Institute for Creative Technologies
– USC’s Center for Body Computing
– Participant goal to create a VR app for healthcare, using Google
Cardboard, Unity and provided data
– Event established a robust collaborative relationship between IEEE
and USC
 IEEE Engagement with the VR ecosystem
– IEEE speakers at SXSW for past 3 years on mixed reality
– AWE presentations on “VR and the Arts” and “VR and Ethics”
– Speaker at USC School of Cinematic Arts on mixed reality and tech
convergence
– Webinars/Social Media engagement on mixed reality, convergence
and ethics
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6. IEEE-SA and Augmented Reality
 SA work in AR began in 2014, with a focus on building the SA's presence
in the AR community through active participation in the AR technology
community. This included:
– Participation in industry events and trade shows since 2014 with an
exhibit to introduce IEEE-SA and connect with the AR community
 Launch of several IEEE-SA Industry Connections activities
– Industry Connections is a “pre-standards” program that brings
together participants on emerging tech issues to collaborate on a
range of projects and deliverables (e.g.roadmaps, white papers,
events and standards proposals)
– 1) AR Directions and Standards; 2) Smart Glasses interest group;
and 3) AR application for oil, gas and utility industries
 New standard P1589 Standard for an Augmented Reality Learning
Experience Model - launched in early 2015
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7. Standards and Interoperability as
Drivers
Leveraging standards as a tool,
without constraining innovation
Getting everyone on the same
page
Standards make things work
together
 Consider wireless
communications….without IEEE
standards, connections and
protocols would be fragmented
Interoperability as a driver of
accelerating adoption and
achieving cost efficiencies

8. New IEEE Standards projects in AR/VR
 P2048.1 Standard for Virtual Reality and Augmented Reality: Device
Taxonomy and Definitions (P)
 P2048.2 Standard for Virtual Reality and Augmented Reality: Immersive
Video Taxonomy and Quality Metrics (P)
 P2048.3 Standard for Virtual Reality and Augmented Reality: Immersive
Video File and Stream Formats (P)
 P2048.4 Standard for Virtual Reality and Augmented Reality: Person
Identity (P)
 P2048.5 Standard for Virtual Reality and Augmented Reality:
Environment Safety (P)
 P2048.6 Standard for Virtual Reality and Augmented Reality: Immersive
User Interface (P)
 P2048.7 Standard for Virtual Reality and Augmented Reality: Map for
Virtual Objects in the Real World (P)
 P2048.8 Standard for Virtual Reality and Augmented Reality:
Interoperability between Virtual Objects and the Real World (P)

9. The IEEE Global Initiative is part of IEEE’s
Technology Ethics landscape
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6/7/2017
Code
of
Ethics
Professional
Ethics
Technology
Ethics
Professional Guidelines
Help define intended behavior by professionals in
the field
• IEEE Code of Ethics
• Software Engineering CoE
• Recent AI Now and White House Reports
IEEE Ad Hoc
Committee on
Ethics Programs
Behavioral Impacts
Impact of (and response to) professional behaviors
in the context of the guidelines
• Research Ethics and Plagiarism
• Business Ethics
• Safety/labor/equality considerations
and policy
• Ethics Education
Technology Impacts
Ethical/societal impacts of the technologies
themselves
• IEEE Global Initiative for Ethical
Considerations in Artificial Intelligence
and Autonomous Systems
• Ad Hoc on Design for Ethics
• Events/publications (various IEEE
organizational units)

10. Overview
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Why The IEEE Global Initiative Was Created
• To move beyond both the fear and the uncritical admiration
regarding autonomous and intelligent technologies.
• To show that aligning technology with ethical values will help
advance innovation with these new tools while diminishing
fear in the process.
Discussions late 2015
Public launch April 2016
Ethically Aligned Design, v1 December 13 2016

11. Origin
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The IEEE Global Initiative follows
an open, collaborative and
consensus building approach,
following the processes of the
Industry Connections program, a
program of the IEEE Standards
Association.
Industry Connections facilitates
collaboration among organizations
and individuals as they hone and
re ne their thinking on emerging
technology issues, helping to
incubate potential new standards
activities and standards related
products and services.
To ensure every technologist
is educated, trained, and
empowered to prioritize
ethical considerations in the
design and development of
autonomous and intelligent
systems.
Mission

12. Mandate
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Create “Ethically-aligned” autonomous and intelligent
systems:
• Incorporate ethical aspects of human wellbeing that
may not automatically be considered in the current
design and manufacture of AIS technologies.
• To reframe the notion of success so human
progress can include the intentional prioritization of
individual, community, and societal ethical values.

13. Deliverables
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14. Deliverables
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Two new Standard Projects – Join the Working Groups!
(P7001) Transparency of Autonomous Systems (P7002) Data Privacy Process

15. Path Forward
 IEEE-SA welcomes new ideas supporting AR, VR, AI/AS and any
Emerging Tech issues that can leverage our services:
– Industry Connections – interest groups on specific topics
working together towards mutually agreeable
deliverables…..often a pre-cursor to formal standards working
groups
– Standards Development – creation of new standards project
proposals addressing identified needs under the formal IEEE-
SA’s open and consensus based process
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16. Thank You
l.g.green@ieee.org
Twitter: @GreenGLloyd