1. the thin ideal.

2. late 1800s “ she was slim , young and pretty” - P.Morell  Falk, N.Y.

3. the 1890s only possible on paper  Charles Dana Gibson

4. early 1900s fashion

5. the 1950s sex appeal

6. the 1960s waif (adj): stray, unclaimed - Merriam-Webster Online

7. the 1970s-1980s work it off.

8. the 1990s heroin chic

9. today anything goes

10. Why?

11. Digital Retouching Dove Campaign for Real Beauty

12. Dove Campaign for Real Beauty Nike women.com

13. What can you do? Dove Evolution - http://youtube.com/watch?v=iYhCn0jf46U Nike - Nikewomen.com

14. Contact Information [email_address]