This document outlines a marketing plan to promote a new line of products and brand to women ages 20-35. The plan involves using social media, print ads, and blogs with a focus on the women's line. It will be tracked using Google Analytics and Google Ad Words over a 6-8 month period with a budget of $1.5 million at $250 per hour. The goals are to increase sales, customer base, and advertisement of the Spring/Summer line.

1. Adrianna Lamhing

2.  To promote the new line and new products to
consumers
 Gain a larger consumer base
 Increase sales and attract more people to the
brand

3.  Women, ages 20-35

4.  Social Media
 Print Ads
 Blogs

5.  Focus on the Women’s line
 Google Analytics
 Google Ad Words

6.  $250 an hour
 6-8 month plan
 About $1.5 million for the budget

7.  Increase sales!
 Increase customer base!
 Increase advertisement of the Spring/Summer
line!